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Turkish Review of Communication Studies
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  This is an Open Access Journal Open Access journal
ISSN (Online) 2630-6220
Published by Marmara University Homepage  [6 journals]
  • Digital Minimalism: A Roadmap to Deal with the Screen Addiction and
           Technology Fatigue

    • Authors: Serkan BAYRAKÇI
      PubDate: Thu, 30 Jun 2022 00:00:00 +030
       
  • Political Communication on Social Media: The Analysis of YouTube
           Advertisements for March 31, 2019 Local Elections

    • Authors: Şükrü BALCI; Hamide SARITAŞ
      Abstract: In recent years, social media applications have been remarkably used in providing political informationand participation. Social media is approached as a new meeting area where political actors and votersinteract in political communication. Politicians actively and effectively use this medium during and beyondtheir election campaigns, particularly YouTube, which allows to see the number of views, the opportunityto comment on the videos and direct sharing. This article analyses the use of YouTube as a politicalcommunication medium by Turkey’s five most popular political parties represented in the Grand NationalAssembly; AK Party, CHP, HDP, MHP and IYI Party; during March 31, 2019 Local Elections. The sample ofthis research consists of 120 political advertisements published on these political parties’ official YouTubechannels. The political advertisements were analysed by content analysis technique as a qualitative researchmethod. According to the findings, the parties mostly prefer positive advertising language as an electionstrategy. In addition, we determined that the political advertisements published by CHP were closed to userinteraction, and the other parties did not publish replies to the user comments on their advertisements.In sum, this paper argues that the parties utilized YouTube for promotion purposes in the same way astraditional media tools during this election period.
      PubDate: Thu, 30 Jun 2022 00:00:00 +030
       
  • An Alternative for Turkish Serials: Uses and Gratifications of Watching
           Indian Soap Operas by Turkish Female Viewers

    • Authors: Yeliz YÜCEL; Yeşim Ceren ÇAPRAZ
      Abstract: In the past few years, the popularity of Indian soap operas has skyrocketed in Turkey, especially in 2016 due to Is Pyaar Ko Kya Naam Doon' (Bir Garip Aşk). The present article investigates female viewers’ motivations for watching Indian soap operas in Turkey. The study was conducted through qualitative research with semi-structured in-depth interviews with 30 female viewers between the ages of 22-60, who were primarily homemakers. This article has revealed five uses and gratifications of Turkish female viewers for watching Indian soaps: Identification, Guilty Pleasure, Relaxation and Escape, Moral Support, and Idealization. Results show that watching Indian soap operas is affected directly by participants’ favorability toward keeping social order (religious, traditional, and familial values) in the right way, their perceived concept of female power, and their willingness to live traditionally. The most unexpected and remarkable finding of this research is the use of watching Indian soaps as a protest against Turkish serials that include sexually explicit content and morally corruptive scenes. Unlike watching Westerner soaps, resistance cannot be found in the uses and gratifications of watching Indian soaps.
      PubDate: Thu, 30 Jun 2022 00:00:00 +030
       
  • Creative Industries, Communication Studies and Higher Education Ecosystem:
           Rethinking Communication Studies Within the Case of Creative Industries

    • Authors: Serhat KAYMAS
      Abstract: This study has aimed to open a discussion on the mutual interactions between creative industries and the higher education ecosystem. It should be noted that while creative industries are seen as the new welfare and employment source of countries within the dynamics of cognitive capitalism conditions, it posesan important question to the higher education ecosystem, exactly how intellectual capital is needed in thetransformation of knowledge societies can be developed. Nevertheless, these industries’ have not gainedprominence in the higher education ecosystem, but for their economic functions, at least, in the case ofTurkey’s higher education. However, the fact that not having found a place with a holistic and consistent highereducation ecosystem as the creative industries, at least in Turkey, apart from the economic functions. In thisway, the study evaluates the reciprocal dialectics between creative cultural industries and the higher educationecosystem in accordance with the global experiences and noteworthy cases for the different countries.This study conducted questioning of the dialectic between the creative industries and higher education byperforming a comparative education policy analysis for the first time in the literature developed a set ofalternative governance proposals on the higher education ecosystem of Turkey. In this context, the presentstudy has offered a number of alternative governance models for Turkey’s creative industries education.Towards the dominant debates in the literature, this study led to a new discussion on a new set of values inthe direction of the socially innovative university, instead of the entrepreneurial university model of the neoliberalpolicy in the higher education ecosystem accompanied by the creative industries.
      PubDate: Thu, 30 Jun 2022 00:00:00 +030
       
  • Movie Theaters’ Social Media Use During COVID-19 Pandemic: The Case of
           Beyoğlu Movie Theater

    • Authors: Özgü YOLCU
      Abstract: Movie theaters were closed down during the COVID-19 pandemic leaving them with no way ofcommunicating face-to-face with their target audiences and, more importantly, they lost an importantsource of revenue. Social media became one of the most important tools used by movie theaters tocommunicate with their target audiences during the pandemic. In this regard, this study seeks answers tothe research problem: “Does social media provide new opportunities for independent movie theaters tocontinue their activities'” Accordingly, this article analyzes how movie theaters used social media duringthe COVID-19 pandemic, through the example of Beyoğlu Movie Theater’s use of Twitter. Beyoğlu MovieTheater was sampled since it is an independent movie theater, which has the largest number of followerson Twitter in Turkey. In terms of methodology, this article employs a descriptive analysis and a contentanalysis to examine 794 tweets and retweets shared by Beyoğlu Movie Theater between January 1, 2020and December 31, 2020. The topic codes identified in the Tweets have been classified under 26 differentcategories. As an outcome, it was revealed that the tweets by Beyoğlu Movie Theater underwent a majortransformation. The use of social media evolved from promoting movie showtimes and selling ticketsbefore the pandemic into a form that focuses on maintaining the connection with audiences and asking themfor material support during the pandemic. Finally, this article concludes that Beyoğlu Movie Theater’suse of social media during the pandemic can be read as an example of participatory culture expressed byJenkins, in contrast to passive media audience.
      PubDate: Thu, 30 Jun 2022 00:00:00 +030
       
  • A Metaphorical Approach to Developing Behavior Within the Context of the
           Covid-19 Pandemic

    • Authors: Ceren YEGEN; Arthur BERGER
      Abstract: Although the COVID-19 Pandemic is a global health crisis, it is an epidemic that re-regulates many areasof life and profession. This study focused on designs made by independent designers to protect and helpprotect people from disease. So, the relevant tendency is important in raising awareness and improvingthe desired behavior during the current COVID-19 pandemic. For this reason, the iconic designs of anindependent designer in Turkey were examined to raise awareness at the point of the pandemic. Thus, itis aimed to understand the role of visuals in raising awareness and creating behavior. In the analysis, thesemiotic analysis method was used. According to the analysis, it is seen that the examined visuals are quiteremarkable often calling for protection from the new Coronavirus through euphemism and often usingmetaphors. On the other hand, it may be thought that the visuals examined may not convince everyoneto be careful and avoid exposure to the virus. In the study, a social network analysis was also conducted tounderstand the appearance and interaction status of the pandemic in social networks, and the networks‘#evdekal’ (stay at home) and ‘#hayatevesigar’ (life fits into the home) on Twitter were examined. The resultsof the social network analysis show that the course of the pandemic did not arouse public reaction (inthe scope of the analysis period). However, the fact that close connections cannot be established betweendifferent networks and the presence of the government party and the Minister of Health in the networks isalso important in terms of public opinion and interaction.
      PubDate: Thu, 30 Jun 2022 00:00:00 +030
       
  • Analysis of the Influences between Advertising Involvement, Attitude
           towards Advertising and Purchase Intention: Mediating Role of Brand
           Attitude

    • Authors: Ümit BAŞARAN; Melih YILDIZ
      Abstract: Advertisement realizes the purposes of informing and persuading the audience, reminding the brand, and adding value to the brand. In this direction, an effective advertisement content is important for businesses. Audiences’ involvements, attitudes, and behaviors provide marketing professionals with information about the effectiveness of advertising. In this research, the influences between advertising involvement, attitude towards advertising, brand attitude and purchase intention are examined. In addition, it is tried to reveal the mediating role of brand attitude in the relationship between attitude towards advertising and purchase intention. In this context, an advertisement for the Apple Watch Series 6 smartwatch product was shown to 400 participants. Then, the participants were provided to answer the questions in the questionnaire form. In the analysis of the research data, in addition to the exploratory factor analysis, confirmatory factor analysis and path analysis were used within the framework of structural equation modeling. As a result of the analyzes carried out, within the scope of direct effects, it has been determined that the attitude towards advertising and the brand attitude affect the purchase intention. Advertising involvement was found to influence the attitude towards advertising. In addition, it has been confirmed that the attitude towards advertising influences the brand attitude. Moreover, through the bootstrap method, it has been specified that brand attitude has a partial mediating effect on the relationship between attitude towards advertising and purchase intention. It is thought that the results obtained from the research will provide useful information for the literature and practice.
      PubDate: Thu, 30 Jun 2022 00:00:00 +030
       
  • Digital Travel Memories: A Comparison of Physical and Online Travel
           Experiences in the Terms of Recollection

    • Authors: Aysun EYREK
      Abstract: The study aims to undertake a comparison of physical and online travel experiences in terms of their recollection and the differences between each experience. Digitalization of travel is explained as visiting a place virtually by means of digital devices instead of visiting it physically. In the first part of the research, in which both qualitative and quantitative research methods were used, the viewer comments written under two most-viewed walking tour videos on YouTube were examined by using sentiment and text analysis which are among the social network analysis methods. In the second of the research, focus groups study are conducted with qualitative and experimental design. The focus groups consist of participants who visited the two cities (selected as sample) either physically (control groups) or online (experimental group). In the sentiment analysis, it was concluded that the positive and neutral sentiment expressions were higher than negative expressions, and in the text analysis individuals approached the online walking tours as a travel experience., In the focus groups research, it was observed that the use of natural sounds, the high visual quality in the videos are effective on individual’s recollection of their travel in the online travel experiences. The content of the memories of physical travel experiences is usually about human interactivity and social life. In both travel experiences, it was determined that the information obtained by the individuals about the place through the media strengthens the recall of the images of their travel experiences.
      PubDate: Thu, 30 Jun 2022 00:00:00 +030
       
  • The Future of Public Relations, Advertising and Journalism: How Artificial
           Intelligence May Transform the Communication Profession and Why Society
           Should Care'

    • Authors: Nilüfer TÜRKSOY
      Abstract: This study aims to examine the latest academic research conducted in the last decade on the future benefits, challenges, and impact of Artificial Intelligence and its adoption in the communication profession. The study is grounded in the perceptions of reviews from relevant academic articles and emphasizes the technological innovations related to Artificial Intelligence applications within the public relations, advertising, and journalism professions. The followings are some of the key questions asked in the current study: 1) How is the implementation of Artificial Intelligence going to impact the jobs of the communication profession' 2) Can robots replace public relations, advertising, and journalism professionals' and 3) What kind of opportunities and challenges will AI-powered systems bring to these three professions' The findings suggest that Artificial Intelligence would benefit the communication profession and those who adopt Artificial Intelligence technologies would certainly gain a competitive advantage. It appears that the future of the communication profession would be a blend of both Artificial Intelligence technologies and human insight. Also, it is emphasized that it would be a rather narrow view to see that Artificial Intelligence would create robots to replace humans while performing various tasks or would outperform human intelligence in most of its dimensions.
      PubDate: Thu, 30 Jun 2022 00:00:00 +030
       
  • Trust and Media: Reflection of the Big Five Factor Personality Traits on
           COVID-19 Pandemic Communication

    • Authors: Ebru GÖKALİLER; Özlem ALİKILIÇ, İnanç ALİKILIÇ
      Abstract: The pandemic process, in general, is a process that creates anxiety due to reasons such as confusion, instability, misinformation and inadequate planning. Within the scope of this study, the assumption that the personality traits of individuals are effective in getting information and taking the required measures while carrying out the health communication during COVID-19 pandemic, and from the question of whether the individual differences can be associated with the inclination for information receipt or not. This scope of this study aims to measure how the communication of the COVID-19 epidemic towards the Turkish people affects the individuals’ preferences for information, the relationships between the sources they trust, and their individual differences based on the Big-5 factors, within the framework of the five major personality traits. This quantitative study, firstly aims to investigate the information-seeking behavior of the Turkish public in relation to their perceptions of COVID-19 and the impact of messages received from the media. Secondly, it is aimed to measure how the COVID-19 pandemic communication affects the relationships among the media sources they trust in their choices of information. While the trust in health care professionals and independent health care associatons were the highest among the individuals who participated in the survey, those who have the responsibility personality trait, trust in the content of COVID-19 messages for government agencies is low.
      PubDate: Thu, 30 Jun 2022 00:00:00 +030
       
  • Exploring the Representation of the Field of Communication in Academic
           Publishing: A Content Analysis of the Journals of Communication Schools in
           Turkey

    • Authors: Ezel TURK; Yeşim AKMERANER, Fırat TUFAN
      Abstract: This study aimed to explore the properties of the articles published in the journals of communicationschools in Turkey to understand the communication field’s general framework as represented in thesejournals. These properties include their subdisciplines, research methods and techniques, project support,levels of collaboration, and authors’ language preferences. For this purpose, all of the articles publishedbetween 2016 and 2020 in the journals of the communication schools listed in the Turkish Index (TRIndex) were examined via quantitative content analysis. The Turkish Academic Network and InformationCenter, an institute of the Scientific and Technological Research Council of Turkey (TUBITAK), developedthe TR Index. Eleven journals and 1641 articles in total were analyzed within this context. The analysisshowed that the majority of the articles published in the journals of communication schools displayedan interdisciplinary approach. The articles that analyzed new media predominantly adopted qualitativemethods. In addition, collaborative studies were less than single-authored studies, a very limited numberof the studies was supported by a project, and the number of articles written in foreign languages wasremarkably few.
      PubDate: Thu, 30 Jun 2022 00:00:00 +030
       
  • The Reflections of Gastronomic Experience on Brand Loyalty

    • Authors: Uğur KAÇAN; Nurhan Zeynep TOSUN
      Abstract: Gastronomic experience can be defined as the result of the interaction of all processes, especially in the high cuisine, which includes social, emotional, intellectual, imaginary and technical situations beyond a mere eating activity. The number of establishments that have made it their mission to offer such experiences to people has also increased significantly compared to the past. In this case , in line with the increase with the competition between brands, businesses have entered into new searches in order not to lose their loyal customers In addition, the number of people who are conscious and aware of high cuisine continues to increase day by day. As a result of people’s gastronomic experience, the number of knowledgeable people who interpret/understand the food consciously and share it with the people around has increased significantly. In line with the facilitation of access to information, the development of the information spectrum of individuals is one of the basic phenomena of today. In this direction, especially the food and beverage businesses that appeal to high cuisine use gastronomic experience as an important marketing weapon. In this context, the study aims to quantitatively question the experience elements that are effective in creating brand loyalty and to produce scientific data in this direction, considering the expectations of the people of the food and beverage businesses that try to offer gastronomic experience. The questionnaire developed for this goal was applied to 335 foodie (moderate version of gourmet) participants in groups relatively high in social economic status, and the reflection of the gastronomic experience they had in the luxury restaurants (fine dining) on brand loyalty was analyzed quantitatively. As a result of the research, it has been determined that gastronomic experience has positive effects on attitudinal brand loyalty, but there is no consequential relationship between behavioral brand loyalty.
      PubDate: Thu, 30 Jun 2022 00:00:00 +030
       
  • ASMR as Example Narrowcasting and Its Audience: A Review on Turkish ASMR

    • Authors: Recep BAYRAKTAR
      Abstract: In the new media where there are many presentations and representations, the audience who are increasinglyfragmented, are integrated around different thematic areas, and more specific interests that affect theirmass characteristics. In this study, ASMR the phenomenon, which is among the popular contents ofYouTube, and has begun to gain a place in the mainstream media, is discussed as a new contextual categorythat corresponds to the more specific interests of the audience and within the scope of narrowcasting.The expansions that ASMR brings to both narrowcasting and fragmented audience are presented. In thiscontext, ASMR videos were observed by the netnography method during a year on YouTube, 8 TurkishASMR content creators/ASMRtists were interviewed with, and the audience comments in the three mostwatched videos of these ASMRtists on YouTube were examined. Among the more significant findings ofthe study are that the ASMR has 14 content categories in the context of narrowcasting, that the audiencewho expect relaxation/therapy with ASMR make requests like an active content producer/prosumer, andthey need media mediation even so as to fall asleep.
      PubDate: Thu, 30 Jun 2022 00:00:00 +030
       
  • Dark Social Media and the Dark Side of Social Media: Concepts, Researches
           and Strategies

    • Authors: İlker ERDOĞAN
      Abstract: Most social media research has focused on the bright side of social media, along with the advantages that social media both would bring to individuals (consumers) and companies. But although social media provides the numerous advantages, the amount of social media research focusing on the dark side of social media has gradually increased. However, there have been a few case studies or empirical studies focusing on both the concept of ‘dark social media’ and the dark side of social media in the Turkish literature. In this context, there is an academic gap in Turkey. The purpose of this article is to review international literature on ‘dark social media’ and the dark side of social media. For this purpose, the article focuses on conceptual approaches to ‘dark social media’, and examines a conceptual and theoretical framework based on functionality (sharing, presence, conversations, identity, relationships, groups and reputation) of social media. In this article, the findings of research focusing on the dark side of social media are included and the damage caused by social media is revealed. In addition, in this article, both the propositions that shed light on the future of these studies and the strategies developed to reduce the risks that stem from social media have been highlighted.
      PubDate: Thu, 30 Jun 2022 00:00:00 +030
       
  • An Analysis on New Journalism Forms Created by Technological Innovations:
           Podcast Journalism in Turkey

    • Authors: Emrah BUDAK
      Abstract: Developments in communication technologies bring some changes in the field of journalism. In thisdirection, technological developments not only transform existing journalism practices, but also revealnew types of journalism. Introduced as a new type of journalism, podcast broadcasts, are becomingincreasingly common today, and quality journalism examples are presented through broadcasts. Moreresearch is needed on the way of performing podcast journalism, a quite new field of journalism in Turkey,its contribution to the field, its place in the journalism economy, and its future. This study, intending to dealwith the quality of podcast broadcasts and their relationship with journalism, aims to map the field of podcastjournalism in Turkey by making structured interviews with broadcasters who do journalism with podcastbroadcasts. In the study, structured interviews with podcast publishers in organizations such as Açık Radyo,Aposto News, Medyapod, Dünya Podcast, Medyascope, TRT, Anadolu Ajansı, and Kısa Dalga are analyzedby descriptive analysis method and the data obtained are revealed. With the data obtained in the study,it is determined that podcast broadcasting offers alternative broadcasting to the mainstream mediaby providing convenience in terms of access to journalism and a cheap and free journalism opportunityfor broadcasters. While it is observed that podcast journalism has just become widespread in Turkey, it isasserted that this originates from the lack of podcast knowledge, the absence of a clear profile of listeners, andthe insufficiency of earnings obtained from podcast journalism. Thus, it is considered that the incomegenerated through podcast journalism is lower in Turkey than in the US and Europe; however, it is reportedthat it is open to improvement.
      PubDate: Thu, 30 Jun 2022 00:00:00 +030
       
  • The COVID-19 Infodemic: Misinformation About Health on Social Media in
           Istanbul

    • Authors: Serdar TUNÇER; Mehmet Sinan TAM
      Abstract: Misinformation and conspiracy theories can spread as quickly as the COVID-19 pathogen itself. The infodemic, which describes false or misleading information about this recent epidemic on the internet, has become a serious problem all over the world, and has been declared as an “enemy” by the World Health Organization. In this sense, in order to combat the epidemic, it becomes important to reveal the nuances of COVID-19 related infodemic available on the internet. Particularly, internet users in Turkey are increasingly utilizing social media –a platform synonymous with misinformation– to access news coverage regarding the pandemic (World Health Organization, 2020). In this quantitative study focusing on the city of Istanbul (n=399), which is at the epicenter of the outbreak in Turkey, the social media usage of individuals, their trust in these platforms, exposure to misinformation and conspiracy theories, and fact-checking behaviors were examined. Our results indicate that participants tended to believe in misinformation and conspiracy theories rather than confirming information through fact-checking platforms. Nearly half of all participants believed at least one of four widespread conspiracy theories about the virus. Moreover, when fact-checking did identify misinformation, the participants’ trust in social media showed a slight decrease. Based on these findings, our study proposes a comprehensive model for pandemic-related trust, misinformation, conspiracy theories, and fact-checking factors on digital platforms.
      PubDate: Thu, 30 Jun 2022 00:00:00 +030
       
  • A Research on the Reflections of the E-Government Application on the
           State-Citizen Relations: The Case of Erzurum

    • Authors: Hüseyin KÖSE; Gülhanım KARAOĞLU, Yelda KORKUT
      Abstract: There is a general view that the state apparatus is closed to interaction, vertical hierarchical and bureaucratic structure in Turkey. In such a structure where the state-citizen encounter creates a certain power asymmetry, the encounter of the governed with the state produces a serious perception regarding the enormous power of the bureaucracy. Because the dominant administrative image in citizen’s mind is that the state has a strict bureaucratic structure. This situation is a problem in terms of the soundness of state-citizen relations. However, with the e-government application that became widespread in Turkey since the late 2010s years, this situation seems to have changed greatly. With the application in question, the hierarchical / vertical state model is gradually giving way to the participatory / horizontal state model. This study aims to examine the assumption that e-government services convert the state-citizen relations positively. Questionnaire technique, which is one of the quantitative research methods, was used in the study; and the present paper examined in which direction the perception of the state in the minds of the citizens was transformed depending on demographic characteristics. As a result, it was determined that the e-government application greatly increased the trust in the state, made the citizens feel important, prevented abuses such as irregularity, corruption and favoritism in formal occasions, and gave the citizen a feeling of participating in the administration.
      PubDate: Thu, 30 Jun 2022 00:00:00 +030
       
  • Comparison of Ottoman and British War Magazines in the Context of
           Propaganda in the First World War Period: The Case of “The War
           Illustrated” and “Harp Mecmuası”

    • Authors: Şakir EŞİTTİ; Mehmet IŞIK
      Abstract: In the World War I, which was the first total war, it is seen that the mass media were used intensively forpropaganda purposes. During the war years, the press was kept under strict control, and the messagesdesired to be given to the public and the soldiers were conveyed directly through the newspapers andmagazines issued by the state itself. In terms of conveying the messages directly to the target audience,“war magazines” or “military magazines” published in this period, have an important place. In the currentliterature, the number of studies comparing the propaganda activities of the Ottoman Empire during theWorld War I, with the propaganda activities in the countries it fought, is quite insufficient. Therefore,the main aim of this study is to comparatively examine the propaganda activities of Great Britain, asthe superpower of the period, and the Ottoman Empire, in the years of World War I, and to reveal thesimilarities and differences in the propaganda of the two opposing states. In this regard, the contents anddiscourses of The War Illustrated magazine which published in Great Britain during World War I and theHarp Mecmuası magazine which published in the Ottoman Empire were comparatively examined. As aresult, it is determined that the propaganda campaign carried out in The War Illustrated, was in accordancewith Domenach’s five basic rules of strong propaganda, on the contrary propaganda campaign carried outin the Harp Mecmuası did not comply with these rules sufficiently.
      PubDate: Thu, 30 Jun 2022 00:00:00 +030
       
  • Advertising in Corporate Social Responsibility Communication: A Content
           Analysis Related to the Field

    • Authors: Betül KILIÇ TARAN; Zuhal AKBAYIR
      Abstract: As a tool of corporate social responsibility communication (CSRC); advertising has the ability to deliver the messages it contains to large masses in a short time with creative indicators. These advantages carry the advertisement to an effective place in adopting the concept of corporate social responsibility (CSR) to the society. Based on this idea, the focus of the study is on advertisements with CSR content designed by trademarks. The aim of the study is to determine the narrative techniques and audio/visual strategies used in advertisements with an emphasis on CSR by the content analysis method. In this direction, the ratio of advertisements with CSR content broadcast in the prime-time was determined according to all advertisements, and the CSR area, type, subject, stakeholders, service sector, prominent characters/living creatures in the advertisements, colors, objects and sounds emphasized in the commercials have been examined, and the relations of the obtained findings with the CSR project have been questioned. As a result of the research; it was seen that only 5 percent of the commercials examined contained CSR messages. In these advertisements, it was seen that brands mostly emphasized their social responsibilities, they included especially social purpose-supported marketing messages, consumers and the brand were positioned as the stakeholders of the project, and social responsibility projects on the environment and society came to the fore. It has been determined that it is aimed to increase the effectiveness of the CSR message through the use of famous voices used in the advertisement design, the use of emotional sound that evokes the project, famous characters and children’s characters, visual design elements that include the visual identity of the brand/corporation and the colors of the social responsibility project.
      PubDate: Thu, 30 Jun 2022 00:00:00 +030
       
  • Crisis and Stakeholder Communication in Airline Sector: The Case Study of
           Turkish Airlines

    • Authors: Sevim SAYIN MADAK; Zeynep GENEL
      Abstract: The Covid-19 pandemic has caused several sectors to be affected in the aspect of economics and madeway for transformation to be protected from these effects. The civil aviation sector comes first amongthese sectors. The aviation industry, which came to a standstill as of March 2020, was leading the sectorsthat showed a rapid recovery in the last quarter of 2021. The pandemic has achieved this transformationby implementing applications that can set an example for many sectors, as it requires communication andoperation capability on a global and national scale. In this direction, the aim of the article is to contributeto the crisis and stakeholder communication practices in the civil aviation sector by adressing it within thescope of Istanbul International Airport (IGA) operation of the Turkish Airlines (THY). In the managementof the pandemic process, Turkish Airlines’ crisis communication management approach at Istanbul Airportwas observed through a qualitative field study assuming all predictions, observations, and data used beforethe crisis by thinking how the planning of crisis was made.For this purpose, in-depth interviews wereconducted with THY’s stakeholders at Istanbul Airport in August and September 2021 and were discussedby narrative analysis method. The most important finding of the study is that the first key to overcome aglobal crisis that affects everyone with the least damage is to be capable of cooperating with stakeholdersand managing this communication for the common benefit.
      PubDate: Thu, 30 Jun 2022 00:00:00 +030
       
  • Anatomy Of # Plandemi Infodemic: A Case Study On Misinformation Diffusion
           During The Covıd-19 Pandemic

    • Authors: Burak POLAT; Cem SÜTCÜ
      Abstract: Just as the COVID-19 pandemic has spread with the transportation networks of the globalizing world, the infodemic is spreading globally with social media networks. The diffusion potential of social media with its complex structure of mass and interpersonal communication provides the distribution of helpful information. Yet, it can also cause the distribution of information pollution. Information pollution can become massive with the intensified interaction between users and cause infodemic. The World Health Organization sees infodemic as a global problem that needs to be tackled as much as the pandemic in terms of human health. It leads to information pollution and misleads people’s attitudes towards the virus and vaccine. After the video titled “Plandemic: The Hidden Agenda Behind COVID-19” was published on social media platforms such as Youtube and Facebook on May 4, 2020, it spread rapidly and became one of the concrete cases of the infodemic. The video spread rapidly with the shares of the viewers in the two days it was broadcast and reached the number of views close to two million. It has drawn the masses into its magic circle by packaging the COVID-19 claims that are voiced by groups prone to conspiracy theories. Although the video was taken down in a slightly short time, the misinformation it contained remained in circulation globally through interactions on social media. In this research, the reflections of the Plandemic video in Turkey were determined by the content produced by the users on Twitter via the #Plandemi hashtag. The primary purpose of the research is to examine how false information is spread in social media by giving examples. Stuctured as a case study, this research conducts network analysis and content analysis to the posts with the #Plandemi hashtag on Twitter. As a result of the network analysis, power-law distribution has been determined in the interaction between users and message production. As a result of the content analysis, it was determined that there was a contextual overlap with the Plandemic video, especially in the theme of insecurity in the health system. In this respect, the study represents an example of the global fluidity of the infodemic while describing how disinformation is spreading in Turkey in the context of COVID-19.
      PubDate: Thu, 30 Jun 2022 00:00:00 +030
       
  • Sociological and Marxist Analysis of Surveillance in the Process Leading
           to Data Surveillance

    • Authors: Eyüp AL
      Abstract: The aim of this study is to expose data surveillance to sociological and Marxist analysis by revealing different stages of surveillance from past to present. Social outcomes of surveillance with sociological analysis, economic and political reasons of surveillance with Marxist analysis are discussed. However, it is claimed that the modern structure of surveillance has been opened to discussion, and its digitalization and fluidization have given birth to data surveillance as a new surveillance and control form. Therefore, the classical surveillance conditions defined around Bentham’s idea of “Panopticon” and Foucault’s texts have changed a lot. Since this change is not only structural, the stages of the surveillance mechanism and its aims in the historical process are open to discussion. In the contemporary period, surveillance has also transformed at a point where speed and flexibility determine all kinds of everyday actions. In order to understand this transformation, this article examines how surveillance reaches a more fluid and mobile form, and the actions performed in digital environments are followed on the data axis instead of tracking the body. As a result, it is concluded that the forms of surveillance move away from oppression, individuals are included in surveillance voluntarily, data surveillance is used for economic and political interests, and data provides much more efficient, individual and instant information without any time and place limits.
      PubDate: Thu, 30 Jun 2022 00:00:00 +030
       
  • Social Media And Virtual Existence

    • Authors: Persude ERDEM
      Abstract: In today’s world where we are exposed to digitality, it is a fact that the system which created habitat of social media has a calculating rationale realizes several options and attracts to itself users. Social networks, in digital and virtual environment allows to users share instantly photo,video, audio, information, news, etc. and other users in the same location simultaneous access to their shares. Here, the individual who is a social media user involves in virtual activity with membership in this area, in fact, reconstructs himself as a digital and virtual entity in the time spends here. So, during the time spent in virtual media the individual becomes to have virtual existence and settles in a digital and virtual ontological basis with presence in this media. This study tries to glance at the situation of individual in which has become a virtual entity in social media based on Martin Heidegger’s thoughts on the existence. In addition to this, this study focuses on the virtual existence of a user in social media networks.
      PubDate: Thu, 30 Jun 2022 00:00:00 +030
       
 
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