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International Journal of Industrial Marketing
Number of Followers: 6

This is an Open Access Journal

Open Access journal
ISSN (Print) 2162-3066
Published by Macrothink Institute

[47 journals]

Perceptions and Plans of Canadian Food and Beverage Businesses Regarding
Cannabis as a Food Ingredient
- Authors: Sylvain Charlebois, Brian Sterling, Paul Medeiros
  First page: 1
  Abstract: Cannabis-infused consumables may become a fact of life in Canada by the end of 2019 and, according to this study, food companies are already seriously considering their options for entering the cannabis-infused consumables market. Food and beverage businesses continuously search for growth; new products using cannabis as an ingredient are seen by many as a fresh market that is going to open significant opportunities for growth and earnings.This study does not look at the functional effects of cannabis, but rather food processors’ perceptions and plans regarding cannabis as a food ingredient once it is legalized. It explores several dimensions, including perceived risks associated with this embryonic sector, what those risks specifically might be, and any sense of competitive urgency that they may feel. Combined with a similar examination of Canadian consumer attitudes to cannabis consumables, published in January 2018 (Charlebois, Simogyi, & Sterling, 2018), the two reports provide a unique view of the potential opportunities, hazards, and impediments in this new market sector.A total of 294 food and beverage firms were surveyed in August 2018. Just under 40% of these organizations say they support legalization of cannabis-infused products, while a substantial minority (41%) are ambivalent. Over 65% of responding companies are concerned about the risks edibles represent to children and young adults. That said, 16.4% of surveyed companies confirmed that they are either planning to launch a product as soon as edibles are legal, or are already serving a market with such a product. The most commonly stated reason for not entering the cannabis consumables market is that cannabis is not compatible with their current product line. A general lack of understanding of cannabinoids was the second most popular reason given.The results highlight how just risk-adverse Canadian food industry leaders currently are regarding cannabis. Liability risks (47.1%) and reputational risks (20.1%) are cited as significant deterrents to entering the cannabis-infused consumables market. Other hazards include the lack of regulatory clarity, training of front-line staff, the residual social stigma of cannabis itself, questions about supply chain reliability, and the need for different, tamper-proof packaging.Plainly, regulatory questions remain top-of-mind for most company officials. Food and beverage firms say they are awaiting regulatory guidance as a condition of their plans. Respondents also state that governments are likely the key resource that they would employ during product and strategy development. More than 30% of respondents say governments are their primary choice, followed by their own internal resources. And 45.5% see government bearing the chief responsibility for addressing cannabis-infused edibles issues.At the time of this writing, Health Canada has said it expects to begin industry consultations concerning cannabis consumables early in 2019. Until then, based on this survey’s results, we perhaps should expect enthusiastic, yet limited, interest related to these products.
  PubDate: 2019-03-07
  DOI: 10.5296/ijim.v4i1.14470
  Issue No: Vol. 4, No. 1 (2019)
Malaysian Millennials’ Clothing Apparel Choice: A Study on Brand Factors
and the Implications on Consumer Preferences
- Authors: Sunitha Mary a/p Viapulam, Muhammad Farooq
  First page: 24
  Abstract: The objective of this research is to examine the effects of brand factors and country of origin factors on self-concept and its implications on consumer preference. Furthermore, the research also studied the moderating effect of fashion consciousness on consumer preference. The research is centred on the Malaysian Millennials in the clothing industry. The data for this research is obtained through primary data survey that was conducted through physical questionnaire distribution and online questionnaires sent via Google Forms. A total number of 230 responses were collected and analysed using factor analysis and partial least squares - structural equation modelling (PLS-SEM) techniques. The findings indicated that brands factors had greater impact on self-concept in comparison to country of origin. The brand association and brand personality dimensions were found to have significant roles in brand factors. Self-concept is found to have a positive influence on consumer preference. However, fashion consciousness did not moderate the relationship between self-concept and consumer preference. The findings of this study will be useful to marketers to devise a more strategic marketing mix and develop a suitable market entry strategy based on the contributing factor that would yield a better return on investment (ROI).
  PubDate: 2019-03-31
  DOI: 10.5296/ijim.v4i1.14632
  Issue No: Vol. 4, No. 1 (2019)
The Impact of Deceptive Advertising on Customer Loyalty: A case of
Telecommunication Industry in Karachi, Pakistan
- Authors: Saira Iqbal, Danish Ahmed Siddiqui
  First page: 39
  Abstract: This study examined the impact of Deceptive Advertising on Customer Loyalty in the telecommunication industry of Karachi, Pakistan. This research was quantitative in nature. The sample size was 250; questionnaires were distributed electronically and manually. Exploratory Factor Analysis (EFA) was used to analyze the data with the help of SPSS. Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM) using AMOS, conducted to ensure the model and testing the hypothesis. The outcome of the present study verifies that word of mouth has a strong significant influence on customer loyalty. Hence customer satisfaction and customer trust are causing word of mouth in a positive and significant way. So it shows that there is a positive and strongly significant influence of customer satisfaction and trust on customer loyalty with the mediation of word of mouth. On the other hand, deceptive ads are causing word of mouth in a negative way. Hence it is concluded that deceptive ads have a negative influence on customer loyalty with the mediation of word of mouth. This study suggested that in order to increase customer loyalty and build a long-term relationship with the customer’s telecom companies should focus on accurate information and rendering the level of competitive services to their customers.
  PubDate: 2019-04-15
  DOI: 10.5296/ijim.v4i1.14607
  Issue No: Vol. 4, No. 1 (2019)