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Nordic Journal of Media Management
Number of Followers: 2  

  This is an Open Access Journal Open Access journal
ISSN (Online) 2597-0445
Published by Aalborg University Homepage  [18 journals]
  • Book Review Media and communications policy making

    • Authors: Haniyeh Sadat Jafariyeh, Ali Akbar Farhangi
      Abstract: Purpose: This viewpoint paper aims to review the book Media and communications policy-making by Robert G. Picard (Springer International Publishing). Design/methodology/approach: The paper provides an overview of the book, key messages, arguments, and implications for the future. Findings: Policy making is of importance since it provides direction, stability, accountability, efficiency, and clarity on how society instructs its institutions and system, in particular those in media and communications, based on the dominant competing political, economical, and cultural environments besides the interests of the varying roleplayers to preserve the public interest. Accordingly, policy-making studies are vital to investigate why and how policies are formulated through decision-making processes in public (domestic, regional, and global) spheres to conform to the values and norms of the affiliated stakeholders. Practical implications: The insightful book provides an excellent starting point for anyone interested in policy making and learning to find out what has been discussed to date, what has been concluded, and what is possible for further research in the future. Originality/value: The value of this book rests with the wide range of arguments it covers, and the willingness of the author to share his knowledge and experiences with policy-making and governance. It is illustrated with graphs and charts and the author supports his opinions and arguments with real-world evidence and examples besides. The book is accurately referenced, too.
      PubDate: 2021-11-30
      Issue No: Vol. 2, No. 3 (2021)
  • The Business of Influencing: Business Models of Social Media Influencers
           – a Literature Review

    • Authors: Christian Zabel
      Pages: 3 - 36
      Abstract: Purpose: Influencer Marketing (IM) has become an important marketing category and has, in turn, led to the rise of so-called social media influencers (SMI), who as a group generate significant economic activity. Whereas IM has been studied extensively from an advertiser or effectiveness perspective, addressing the issue from the perspective of SMIs and their economic activities – how they generate, deliver and capture value – has received relatively little attention. Therefore, this study reviews and conceptually represents the current state of knowledge on business models of SMIs. Methodology: Structured literature review of peer-reviewed, English-language journals in Scopus database between 2017-2022. The findings are organised according to Osterwalder and Pigneur’s nine-dimension business model concept, adapted to service-dominant logic aspects following Ojasalo & Ojasalo (2015). Findings/Contribution: Value generation, delivery and capture in SMI business models occur in complex, even collective (co-)production and (co-)consumption settings. This co-creation involves several stakeholders, involves mutual vetting by potential partners and is characterized by significant transaction costs. The scalability of SMI business models is limited due to the core value proposition (the SMI persona and contents), space and time constraints as well as by increasing efforts to sustain parasocial relationships with audiences. Due to the personalised nature of the value proposition, the intertemporal stability of business models is uncertain. The study enlarges the understanding of competition within platform-based ecosystems by looking at complementors with limited resources and scaling ability. It also sheds light on digital business models from a service-dominant logic perspective.
      PubDate: 2021-11-30
      DOI: 10.54337/njmm.2597-0445.7224
      Issue No: Vol. 2, No. 3 (2021)
School of Mathematical and Computer Sciences
Heriot-Watt University
Edinburgh, EH14 4AS, UK
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