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Publisher: Association of University Programs in Health Administration (Total: 2 journals) [Sort alphabetically]

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	Ateneo Korean Studies Conference Proceedings

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Ateneo Korean Studies Conference Proceedings
Number of Followers: 0

This is an Open Access Journal

Open Access journal
ISSN (Online) 2423-2661
Published by Association of University Programs in Health Administration

[2 journals]

ABOUT THE CONFERENCE
- Authors: Alona U. Guevarra
  PubDate: 2017-10-07
  Issue No: Vol. 4 (2017)
A. Dr. Vyjayanti Raghavan, Jawaharlal Nehru University (India)
- Authors: Dr. Vyjayanti Raghavan
  Pages: 1 - 15
  PubDate: 2017-10-07
  Issue No: Vol. 4 (2017)
B. Dr. Joeffrey Calimag, University of Ulsan (South Korea/Philippines)
- Authors: Dr. Joeffrey Calimag
  Pages: 16 - 25
  PubDate: 2017-10-07
  Issue No: Vol. 4 (2017)
OPEN FORUM WITH EXPERTS
- Authors: Dr. Vyjayanti Raghavan, Dr. Joeffrey Calimag
  Pages: 26 - 37
  PubDate: 2017-10-07
  Issue No: Vol. 4 (2017)
Engaging Korea-related Industries: Career Talk
- Authors: Hoik Lee, David Macasadia, David Macasadia, Jeanette Lee, Jeanette Lee
  Pages: 38 - 39
  PubDate: 2017-10-09
  Issue No: Vol. 4 (2017)
OPEN FORUM: CAREER TALK
- Authors: Sarah Lipura
  Pages: 40 - 43
  PubDate: 2017-10-09
  Issue No: Vol. 4 (2017)
A. The Songs of Flying Dragons and Frogs from the Bottom of a Deep Well:
The Yangban Society, the Sirhak Literati and the Emergence of Korean
National Identity
- Authors: Bianca Angelien A. Claveria
  Pages: 44 - 65
  Abstract: Korea‟s society during the Chosŏn Dynasty (1392-1910) was embroiled in disorder and confusion, and as the dynasty faced the modern world of the nineteenth century, having a solid national identity was their beacon of light—the country‟s key unifying force. In order to appreciate how such national identity emerged, this paper seeks to review the respective influences of the yangban society, the Sirhak literati, and the enlightenment movements of Chosŏn Korea, to the identity and modernization of the country. From the rise to power by Yi Sŏng-gye, to the continued influence of the yangban society, and to the emergence of the Sirhak literati and enlightenment movements, each of these are crucial pillars of the Chŏson dynasty legacy. It is significant to consider that though each had distinct initiatives in forming Chŏson's society, their influence in building and molding the Korean national identity strengthened and prepared its people in facing the uncertainties brought by the modern world—as one nation
  PubDate: 2017-10-07
  Issue No: Vol. 4 (2017)
B. K-Fashion and Technology-Driven Globalization in the Philippine Setting
- Authors: Carlo Jejomar Sanchez
  Pages: 66 - 80
  Abstract: K-fashion is a manifestation of technology-driven globalization. Globalization, or the process of acrossborders interaction and integration, has been fueled by modern advancements in Information and Communication Technology (ICT). Popular culture, of which K-pop would be a good example, is a manifestation of this process. It is likewise fueled by technology, by the internet, by online means of acquiring data. In this globalized age, ICT is an open source of information on the rise and fall of K-pop groups. The access—to these information—that they give also reflects their role in the actual rise and fall of these global groups. In the Philippine setting, technology-driven globalization manifests in popular culture only indirectly. This process of interaction and integration can be visibly seen in the more wearable and more tangible products of K-fashion. With the internet providing means to download free music and videos, Filipinos can instead use their resources to shop for clothes, in both physical stalls and online stores. As a third-world country, the Philippines finds itself not far above the modified poverty-line called the wash-line. Despite this, however, they manage to innovate and find creative ways to participate—become active receivers—of the process that continuously connects the technological world.
  PubDate: 2017-10-07
  Issue No: Vol. 4 (2017)
OPEN FORUM WITH PANEL 1
- Authors: Bianca Angelien A. Claveria, Carlo Jejomar Sanchez
  Pages: 81 - 85
  PubDate: 2017-10-07
  Issue No: Vol. 4 (2017)
A. Blurred Lines: A Postmodernist Conception 86 of Korean Literature
through Oh Sooyeon’s ‘I am Food’
- Authors: Enrico Caldona
  Pages: 86 - 108
  Abstract: One contemporary movement of importance to literary scholars is the postmodern movement. Western literature has, in fact, contributed much literature uncharacteristic of—in varying degrees—previously established conventions of literary work, which has partly served as an impetus for postmodern literature. Following this new wave of literature are theories that try to make sense of this new wave, though most have failed to capture an essence applicable to the majority of the works. One of the prevailing theories by Chris SnippWalmsley has come close to determining such an essence through deemphasizing specific characteristics and referring to general trends. The theory states that postmodernism offers a moment of tension: a temporary, provisional, and always precarious middle ground that we can occupy so as to see things differently. In the realm of world literature, specifically eastern literature, the theory remains to be explored. Recent additions to Korean literature, for example, have been showing a characteristically postmodern trend. For this reason, as an attempt to introduce this theory to Korean literature, this paper sought to include the idea of Chris Snipp-Walmsley as a framework to literary analysis of possible postmodern Korean literature, of specific interest being Oh Soo-yeon‟s I Am Food. This paper does so by adopting the idea of Chris Snipp-Walmsley as a theoretical lens, and through exploring the concept of „eating‟ in Korea starting from lexicologist definitions of the concept towards a phenomenologist expansion of discourse on the concept. The undertakings presented in this paper showed that Oh Soo-yeon speaks of the concept of „eating‟ in multiple levels, each presenting a unique postmodernist angle arguably unique to Korean (or at least Eastern) literature, through an arguably postmodern literary style. Oh Soo-yeon‟s I Am Food then, could be considered as a testament to the postmodernist movement in Korean literature.
  PubDate: 2017-10-07
  Issue No: Vol. 4 (2017)
Feedback by Expert
- Authors: Dr. Vyjayanti Raghavan
  Pages: 118 - 119
  PubDate: 2017-10-08
  Issue No: Vol. 4 (2017)
B. Seeing Suicide through a Different Lens
- Authors: Samantha Pauline Villanueva
  Pages: 119 - 117
  Abstract: South Korea has endured a difficult history. From its involvement in wars that culminated into its separation from North Korea in 1953 to the various expressions of dissent and protests from activists challenging the government in the late 1980s. South Korea’s literature outlines these tumultuous years of political and socioeconomic changes that are characterized by the state’s great exercise of control and regulation across different institutions. This paper discusses suicide in Kim Young-Ha’s I Have The Right To Destroy Myself by viewing it as a way of rejecting the consistent control and regulation of bodies. This paper aims to analyze selfinflicted violence in the story in two ways: (1) as a personal undertaking to regain control of the body and (2) as a form of aggression towards the society. This paper applies Foucault’s theory of the docile body, which puts forward that bodies are made to be inscribed upon by tightly organized institutions that maintain order; therefore, effectively stripping off the capacity of individuals to resist control. The paper uses this theory to show that the characters in Kim Young-Ha’s novel use suicide as a means to reclaim control of their bodies.
  PubDate: 2017-10-07
  Issue No: Vol. 4 (2017)
OPEN FORUM WITH PANEL 2
- Authors: Enrico Caldona, Samantha Pauline Villanueva
  Pages: 120 - 123
  PubDate: 2017-10-08
  Issue No: Vol. 4 (2017)
A. The Analysis of Hallyu’s Sustainability as a Form of Pop Culture
and Soft Power Diplomacy
- Authors: Alexander A. Medina
  Pages: 124 - 140
  Abstract: This paper aims to answer two main issues confronting Hallyu—first is the Korean Wave‟s sustainability as a form of pop culture, and second is its feasibility as a tool for soft diplomacy. The researcher has attempted to answer these questions through an analysis of various texts from authors and sociologists whose works focus on South Korea, Hallyu, and its implications on international relations. This paper finds that the reproducibility of a “distinct Korean element” in its visual and auditory media products affirms the possibility of Hallyu‟s sustainability. Apart from this, other factors suggesting the Korean Wave‟s longevity are 1) the growing number of transnational and multicultural co-productions and collaborations with Asian neighbors, and 2) the potential of success in other ventures, such as animation, games, beauty, fashion, and cuisine. Despite the probable success of Hallyu as a pop culture, various texts have suggested that it is an insufficient tool for soft diplomacy. Conflicting case studies in the Southeast Asian regions, problems in crafting a single, representative image for the country, and a one-way flow of cultural exchange poses challenges in establishing the soft power of Korea.
  PubDate: 2017-10-08
  Issue No: Vol. 4 (2017)
B. Representations of Women in Korean Drama
- Authors: Kathleen Mae N. Prado
  Pages: 141 - 158
  Abstract: At the turn of the 21st century, the world witnessed a global phenomenon involving the rise of interest in Korean pop culture. This spread of popularity is termed Hallyu, transliterated as “flow of Korea”, by academic scholars. Kpop music and Korean dramas have been captivating a lot of people, especially teenagers and young adults, not only in Asia but also in the West. The Korean entertainment industry emerged as a major player in the export of popular culture, competing with the Western countries like the US and UK. Capitalizing on this, the Korean government used Hallyu to increase its soft power and supported the export of everything Korean: from food, taekwondo, traditional culture and history, to cosmetics, and tourism, even allotting some of its national budget for the said purpose. As Hallyu successfully and continuously conquers the world’s entertainment industry, we, as its target audience, must not consume blindly but instead, we should be critical of the kind of media we immerse ourselves in because it greatly affects our idea and perception of everyday reality according to Cultivation Theory. This paper aims to examine portrayals of women in Hallyu by identifying the tropes and common qualities of female leads in internationally-recognized Korean dramas. The effects of these constructed female images on Korean society will then be examined. Also, female gender roles present in Korean society and their roots in history will be identified. Lastly, the interaction of the media portrayal of women and their societal role will be analyzed using the Cultivation Theory.
  PubDate: 2017-10-08
  Issue No: Vol. 4 (2017)
Feedback by Expert
- Authors: Dr. Joeffrey Calimag
  Pages: 159 - 162
  PubDate: 2017-10-08
  Issue No: Vol. 4 (2017)