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Asian Culture and History
Number of Followers: 9

This is an Open Access Journal

Open Access journal
ISSN (Print) 1916-9655 - ISSN (Online) 1916-9663
Published by CCSE

[43 journals]

Cyber-Security Culture towards Digital Marketing Communications among
Small and Medium-Sized (SME) Entrepreneurs
- Abstract: Cybersecurity is a multidisciplinary field of study that focuses on preserving and protecting data and information from a wide range of threats and dangers. This study presents a cyber-security culture for assessing the knowledge, attitude and practice towards digital marketing communications among small and medium-sized entrepreneurs. The objectives of this study were to identify the knowledge, attitudes, and practices of cyber-security culture toward digital marketing communications among small and medium-sized entrepreneurs in Selangor, as well as to look into the relationship between knowledge and practice in this area. This study utilized a quantitative methodology in the form of a survey, with respondents being selected at random from a list of numbers and from a box of random numbers. Several lists were generated using Instagram business account listings, telegram entrepreneur groups, the National Entrepreneurs Institute, and the Kuala Selangor District Council webpage for recruiting respondents. From the findings, this study found that there is a strong relationship between the level of knowledge and practices towards cybersecurity in digital marketing communications among small and medium-sized entrepreneurs. The study concluded that good knowledge of cybersecurity is crucial among entrepreneurs for them to establish good practices in managing their business.
  PubDate: Wed, 29 Dec 2021 14:32:41 +000
The British Role in Facilitating Jewish Immigration and Settlement in
Jerusalem During the Period 1917 to 1930
- Abstract: The study dealt with the role played by the British authorities in supporting immigration and the Jewish settlement in the city of Jerusalem during the time period extending from 1917 to 1930, the study also dealt with the measures taken by Britain in this aspect since the beginning of the nineteenth century through the British occupation of Jerusalem in 1917 CE, and its issuance of laws and regulations that created conditions for Jewish settlement in the city of Jerusalem. The study concluded that Britain has an active role in pushing the march of Jewish immigration towards the city of Jerusalem and settlement in it.
  PubDate: Fri, 05 Nov 2021 01:41:26 +000
Research on Inheritance of Intangible Cultural Heritage between
Professional and Non-Professional Groups: A Case Study of China’s Kunqu
Opera
- Abstract: Non-professional groups, consisting of members gathering together out of the same hobby, have long been deemed as auxiliary power in the inheritance of intangible cultural heritage (ICH). Being widely considered as less important than professional groups, non-professional ones seem to mostly function like governments, IGOs, NGOs, among other things, to indirectly help professionals inherit ICH almost by practicing this heritage as a way of dissemination to build a better social environment friendly towards ICH to live well. However, their role in the direct and faithful inheritance of ICH can be underestimated, or even ignored. In this paper, China’s Kunqu Opera is taken as an example, one professional group (Shanghai Kunqu Opera Troupe) and one non-professional group (Shanghai Kunqu Study Society) are chosen to do some comparative analyses in pronunciation, melody, literary form of lyrics, and performing scenes of this art. It is concluded that even though not living off this art, non-professional groups could inherit some traditional factors of Kunqu Opera to a larger degree than professional ones, especially in pronunciation and melody. And one major reason can be summarized that non-professional groups, who cherish the art’s tradition heavily, don’t need to cater to the mass-market and most modern audience, who are highly influenced by modernization and globalization so that they can preserve these traditional factors carefully by studying, practicing as well as imparting them to other amateurs seriously. Thus, paying more attention to their role in the inheritance of ICH is not only sensible but also essential.
  PubDate: Fri, 22 Oct 2021 23:30:10 +000

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