Publisher: CCSE   (Total: 43 journals)   [Sort by number of followers]

Showing 1 - 43 of 43 Journals sorted alphabetically
Applied Physics Research     Open Access   (Followers: 5)
Asian Culture and History     Open Access   (Followers: 9)
Asian Social Science     Open Access   (Followers: 4)
Cancer and Clinical Oncology     Open Access   (Followers: 9)
Computer and Information Science     Open Access   (Followers: 15)
Earth Science Research     Open Access   (Followers: 9)
Energy and Environment Research     Open Access   (Followers: 13)
Engineering Management Research     Open Access   (Followers: 6)
English Language and Literature Studies     Open Access   (Followers: 16)
English Language Teaching     Open Access   (Followers: 29)
Environment and Natural Resources Research     Open Access   (Followers: 5)
Environment and Pollution     Open Access   (Followers: 10)
Global J. of Health Science     Open Access   (Followers: 5, SJR: 0.416, CiteScore: 1)
Higher Education Studies     Open Access   (Followers: 58)
Intl. Business Research     Open Access   (Followers: 6)
Intl. Education Studies     Open Access   (Followers: 7)
Intl. J. of Biology     Open Access   (Followers: 1)
Intl. J. of Business and Management     Open Access   (Followers: 13)
Intl. J. of Chemistry     Open Access   (Followers: 10)
Intl. J. of Economics and Finance     Open Access   (Followers: 12)
Intl. J. of English Linguistics     Open Access   (Followers: 8)
Intl. J. of Marketing Studies     Open Access   (Followers: 12)
Intl. J. of Psychological Studies     Open Access   (Followers: 4)
Intl. J. of Statistics and Probability     Open Access   (Followers: 3)
Intl. Law Research     Open Access  
J. of Agricultural Science     Open Access   (Followers: 4)
J. of Education and Learning     Open Access   (Followers: 2)
J. of Educational and Developmental Psychology     Open Access   (Followers: 15)
J. of Food Research     Open Access   (Followers: 3)
J. of Geography and Geology     Open Access   (Followers: 12)
J. of Management and Sustainability     Open Access   (Followers: 7)
J. of Materials Science Research     Open Access   (Followers: 7)
J. of Mathematics Research     Open Access  
J. of Molecular Biology Research     Open Access   (Followers: 3)
J. of Plant Studies     Open Access   (Followers: 1)
J. of Politics and Law     Open Access   (Followers: 9)
J. of Sustainable Development     Open Access   (Followers: 24)
Mechanical Engineering Research     Open Access   (Followers: 17)
Modern Applied Science     Open Access   (Followers: 1)
Network and Communication Technologies     Open Access   (Followers: 4)
Public Administration Research     Open Access   (Followers: 1)
Review of European Studies     Open Access   (Followers: 12)
Sustainable Agriculture Research     Open Access   (Followers: 3)
Similar Journals
Journal Cover
International Journal of Marketing Studies
Number of Followers: 12  

  This is an Open Access Journal Open Access journal
ISSN (Print) 1918-719X - ISSN (Online) 1918-7203
Published by CCSE Homepage  [43 journals]
  • Reviewer acknowledgements for International Journal of Marketing Studies,
           Vol. 13, No. 4

    • Abstract: Reviewer acknowledgements for International Journal of Marketing Studies, Vol. 13, No. 4, 2021.
      PubDate: Tue, 30 Nov 2021 07:16:24 +000
       
  • The Industry 4.0, the Corporate Social Responsibility and the Impacts of
           Brand in the Digital Transformation

    • Abstract: The interest of my research is Digital Transformation and Corporate Social Responsibility as an involvement for the Brand. In this way the “product platform” contributes to the improvement of competitive position of the Business Unit and Branding”, between the marketing process: Customer Relationship Management—Product Development Management—Customer Satisfaction.Weberian vision of ideal type as a concept—ideal limit to illustrate the significant elements of its own empirical content, tends to identify an overcoming from the role of consumer as target to the analysis of the techniques of profiling the humanization of the customer with his needs, fears and aspirations. The research project consists of three parts. In the first a deepening on the wide literature of international scope, above all “made in USA” regarding the market orientation—Industry 4.0—platform: the origin, the internal organization, the management, the communication strategies.In the second part focuses instead on brand analysis, to reconstruct the main social and economic projects while assessing the internal analytical coherence, ideological value and deducing the most significant operational indications.The third, on the other hand, explores corporate social responsibility through small and medium-sized enterprises with market orientation, a socially responsible management-driven approach, strategic enterprise orientation and business management, resulting from different synergistic combinations.
      PubDate: Fri, 19 Nov 2021 13:00:22 +000
       
  • The “Custrac Model”: Its Generic Practicality with a Twist in
           the Ghanaian Education

    • Abstract: The purpose of the study is to promulgate the “custrac model” that proposes how the Ghanaian university management through its relationship officers can attract fully qualified and competent students globally. Following a survey technique, data were collected from 500 respondents from the top five Universities in Ghana. Analysis was done using SmartPLS 3 to perform partial least square regression analysis on the structural equation model. Findings revealed that customer attraction is constructed on loyalty and further enhanced by satisfaction. The study focused on few respondents from only five public universities in Ghana, thus, inhibiting the generalization of the findings. Practically, the “custrac model” suggests that the university management should align their strategic relationship marketing stratagems in developing competitive and market-driven programs having in place a strong quality assurance directorate to attain customer attraction. The proposed “Custrac model” in this study shoots up our intellectual understanding of strategic relationship marketing.
      PubDate: Tue, 16 Nov 2021 03:12:34 +000
       
  • Pop-up Ads and Behaviour Patterns: A Quantitative Analysis Involving
           Perception of Saudi Users

    • Abstract: The study aimed to investigate consumer behaviour towards pop-up ads. The study is quantitative in nature and carries out a survey questionnaire. The study sample consisted of 100 active users of social media (i.e., Snapchat, Instagram, Twitter, Tik Tok and gaming application). The data collected were analysed using Statistical Package of Social Sciences (SPSS) version 23.0. Moreover, the study used descriptive statistical analyses, a t-test was used to check the different impact of independent variables and finally ANOVA test was used to find the impact of more than one independent variable on the dependent one. The results of the study showed that Snapchat (30.47%) was the widely used application among the participants and an average user consumes social media more than 4 hours a day which makes it 40% of the participants. The study also found that participants disagreed that they always look for pop-up ads (M = 1.71, Std = 0.92). Also, the study found no significant difference in perceptions of respondents towards pop-up ads with regard to gender. The ANOVA test revealed that educational level (0.627) didn’t show any significant difference towards the opinions of participants about pop-up ads whereas, age level (0.50) and monthly income (0.001) showed significant difference towards the opinions of participants about pop-up ads. The study concluded that pop-up ads do not actually impact consumer behaviour positively and are not the affective means of attracting consumers.
      PubDate: Fri, 12 Nov 2021 10:35:41 +000
       
  • Rational and Emotional Advertising: A bibliometric Analysis
           (19902020)

    • Abstract: This study analyzes trends in the scientific literature on the concepts of rational and emotional advertising. The article presents a bibliometric analysis of 96 studies on rational and emotional advertising, taken from the Web of Science database (WOS) for the period 1990-2020. The study categorizes these documents according to bibliographic indicators, i.e., most productive authors, year of publication, countries with the highest productivity rate, the journals and universities that published the most on this topic, language, type of research and field of research. This analysis provides an overview of the nature and trends of research on rational and emotional advertising. The results of the analysis reveal the research weakness for this concept, especially in terms of definitions and conceptualization. Also, the results highlight the fragmented nature of the themes addressed in the various research articles on rational and emotional advertising.
      PubDate: Tue, 09 Nov 2021 03:10:54 +000
       
  • The Impact of Relationship Quality Between Social Media Influencers and
           Their Followers on Brand Purchase Intention

    • Abstract: Social media influencers (SMI) have been shown to influence the purchase decision-making of their followers. In this respect, it is necessary to explore the interactive relationship between them, i.e., relationship quality. Researchers will not know the extent to which social media influencers affect their followers and their persistence of persuasion until they understand the SMI-follower relationship quality. This study focused on whether the SMI-follower relationship quality enables followers to transfer their trust in SMIs and affects their attitude toward the advertised or recommended product and brand. Furthermore, it explored whether followers’ skeptical attitude toward advertising moderates the relationship between the SMI-follower relationship quality and trust transference, and whether followers’ self-monitoring moderates the relationship between their advertising skepticism and trust transference. This study distributed survey questionnaires online, and obtained a total of 235 valid copies. The data were used to conduct path analysis through the software PROCESS. The empirical data showed that the higher the SMI-follower relationship quality, the more likely are the followers to transfer their trust in SMIs to the advertised or recommended product or brand. In addition, it was found that trust transference positively mediates the impact of relationship quality on brand attitude. Further, the results indicated that the followers’ high level of advertising skepticism negatively moderates the impact of SMI-follower relationship quality on trust transference, and that a high level of self-monitoring inhibits the negative moderating effect of advertising skepticism on the relationship between SMI-follower relationship quality and trust transference to a larger extent.
      PubDate: Tue, 09 Nov 2021 03:07:23 +000
       
 
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