Publisher: CCSE   (Total: 43 journals)   [Sort by number of followers]

Showing 1 - 43 of 43 Journals sorted alphabetically
Applied Physics Research     Open Access   (Followers: 9)
Asian Culture and History     Open Access   (Followers: 12)
Asian Social Science     Open Access   (Followers: 5)
Cancer and Clinical Oncology     Open Access   (Followers: 9)
Computer and Information Science     Open Access   (Followers: 15)
Earth Science Research     Open Access   (Followers: 8)
Energy and Environment Research     Open Access   (Followers: 14)
Engineering Management Research     Open Access   (Followers: 6)
English Language and Literature Studies     Open Access   (Followers: 17)
English Language Teaching     Open Access   (Followers: 32)
Environment and Natural Resources Research     Open Access   (Followers: 6)
Environment and Pollution     Open Access   (Followers: 10)
Global J. of Health Science     Open Access   (Followers: 6, SJR: 0.416, CiteScore: 1)
Higher Education Studies     Open Access   (Followers: 68)
Intl. Business Research     Open Access   (Followers: 6)
Intl. Education Studies     Open Access   (Followers: 7)
Intl. J. of Biology     Open Access   (Followers: 1)
Intl. J. of Business and Management     Open Access   (Followers: 15)
Intl. J. of Chemistry     Open Access   (Followers: 10)
Intl. J. of Economics and Finance     Open Access   (Followers: 13)
Intl. J. of English Linguistics     Open Access   (Followers: 11)
Intl. J. of Marketing Studies     Open Access   (Followers: 13)
Intl. J. of Psychological Studies     Open Access   (Followers: 4)
Intl. J. of Statistics and Probability     Open Access   (Followers: 3)
Intl. Law Research     Open Access   (Followers: 1)
J. of Agricultural Science     Open Access   (Followers: 5)
J. of Education and Learning     Open Access   (Followers: 2)
J. of Educational and Developmental Psychology     Open Access   (Followers: 15)
J. of Food Research     Open Access   (Followers: 3)
J. of Geography and Geology     Open Access   (Followers: 12)
J. of Management and Sustainability     Open Access   (Followers: 7)
J. of Materials Science Research     Open Access   (Followers: 9)
J. of Mathematics Research     Open Access  
J. of Molecular Biology Research     Open Access   (Followers: 4)
J. of Plant Studies     Open Access   (Followers: 1)
J. of Politics and Law     Open Access   (Followers: 9)
J. of Sustainable Development     Open Access   (Followers: 25)
Mechanical Engineering Research     Open Access   (Followers: 20)
Modern Applied Science     Open Access   (Followers: 1)
Network and Communication Technologies     Open Access   (Followers: 4)
Public Administration Research     Open Access   (Followers: 2)
Review of European Studies     Open Access   (Followers: 13)
Sustainable Agriculture Research     Open Access   (Followers: 3)
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International Journal of Marketing Studies
Number of Followers: 13  

  This is an Open Access Journal Open Access journal
ISSN (Print) 1918-719X - ISSN (Online) 1918-7203
Published by CCSE Homepage  [43 journals]
  • Reviewer acknowledgements for International Journal of Marketing Studies,
           Vol. 15, No. 2

    • Abstract: Reviewer acknowledgements for International Journal of Marketing Studies, Vol. 15, No. 2, 2023.
      PubDate: Thu, 30 Nov 2023 05:35:06 +000
       
  • Determinants of Commercial Real Estate Market Performance: The Case of
           Addis Ababa, Ethiopia

    • Abstract: Numerous social and economic problems are brought on by urbanisation, including worse-than-ever housing shortages in emerging nations and an increase in the number of people living unlawfully in slums without permits or property rights. This is also applicable to Ethiopia. The investigation of the factors influencing Addis Ababa’s commercial real estate market performance was the study’s principal goal. Explanatory sequential mixed method design was used in the study, which took a mixed research strategy. Senior specialists, top business leaders, and other professionals from 35 commercial real estate developers active in Addis Abeba made up the study sample for the quantitative phase. It was decided to employ 163 of the 231 structured and self-administered sets of questions that were provided. This resulted in an actual response rate of 71%, which was deemed both necessary and sufficient for running the relevant statistical analyses. 15 key informants from important government ministries or agencies, as well as relevant industrial sectors, were chosen to participate in in-depth interviews for the qualitative phase of the study. Only ten significant informants, however, volunteered to be interviewed. The quantitative study’s findings revealed that every factor—firm efficiency, supplier dependability, and customer purchase intentions, as well as credit availability, marketing strategy, legal considerations, land availability, infrastructure development, technological adoption, and leadership quality—had a significant and positive impact on Addis Ababa’s commercial real estate market performance. The qualitative analysis found that additional variables such as political and economic instability, the degree of coordination and stakeholder participation, political interference, and house purchasers’ purchasing power influenced commercial real estate performance. To improve performance, the researcher suggests that real estate enterprises adopt an effective strategy that focuses on performance-improving variables and collaborate closely with the government and other stakeholders. Finally, the proposed framework for measuring performance in the commercial real estate business should guide commercial real estate developers.
      PubDate: Thu, 30 Nov 2023 05:32:49 +000
       
  • The Impact of Greenwashing on Brand Reputation, Brand Credibility, and
           Green Brand Equity: Evidence from the Household Appliances Market

    • Abstract: As customer consciousness of environmental topics increases, green marketing is quickly emerging as a crucial strategy for companies to achieve a competitive advantage. In addition, the rapid expansion of green practices has created concerns among consumers about companies that covertly capitalize on green trends and initiate a discussion about their potential effects on environmental quality. As a result, companies have skillfully used “green” phrases and labeling on any occasion to trick buyers into thinking they are purchasing more environmentally friendly products than they are. Therefore, the question arises: does the practice of greenwashing affect brand reputation, brand credibility, and green brand equity' We assess the proposed model using partial least squares structural equation modeling (Smart PLS software, version 4). Data were collected from 336 customers of green household appliances in Egypt. The results show that greenwashing has a negative effect on green brand equity, brand reputation, and brand credibility. In addition, green brand equity has a positive impact on brand reputation. Brand reputation has a positive influence on brand credibility. Finally, green brand equity has a mediation role in the relationship between greenwashing and brand reputation. The findings have discussed many initiatives intended to lessen the damaging impacts of greenwashing. Additionally, we provide several insightful avenues for the household appliance market.
      PubDate: Mon, 27 Nov 2023 01:59:48 +000
       
  • Impact of E-marketing Capabilities and E-marketing Orientation on
           Sustainable Firm Performance of SME in KSA Through E-relationship
           Management

    • Abstract: This study aims to investigate the impact of e-marketing orientation and e-marketing capabilities on sustainable business performance through e-customer relationship management. Employing a positivistic and deductive approach with an experimental technique, this research utilizes a cross-sectional design, collecting 152 responses via a Google Docs questionnaire. Smart PLS3 analysis reveals that sustainable business performance significantly hinges on e-marketing capabilities and orientation, with e-customer relationship management acting as a mediator. Notably, this study underscores strong interrelationships among all variables and highlights noteworthy positive influence of social media marketing on SME performance in Kingdom of Saudi Arabia. While this research acknowledge need for future studies to broaden the variable scope, its implications offer valuable assistance to SME top management for achieving long-term performance objectives. The distinctive contribution of this study lies in its examination of sustainable SME performance in KSA through the lenses of e-marketing and e-relationship management, enriching the understanding of these factors in fostering enduring success.
      PubDate: Thu, 23 Nov 2023 07:03:43 +000
       
  • Apparel Mass Customization Digital Natives: New Insights into Development
           and Technology Implementation

    • Abstract: Despite advancements in manufacturing and information technologies along with innovative operating models and engineering designs, apparel mass customization (MC) has mostly not lived up to its expectations. The main goal of this study is to explore digital native apparel MC companies and establish relevant insights concerning development and technology implementation. The study starts by facilitating a comprehensive literature review to explore apparel MC and related technologies, combined with exploring its implementation in different successful digital native cases. Following a descriptive-analytical approach, this paper offered insights into current technology implementation and utilization in the apparel MC industry, and then classifies their practices from low to high technology adoption. Moreover, by exploring real world cases, the paper developed insights on technology application of MC, which can guide strategic directions in order to accelerate a successful implementation of MC in the apparel industry.
      PubDate: Thu, 23 Nov 2023 03:46:33 +000
       
  • Factors Influencing Firm Sales Growth: An Instrumental Variable Analysis

    • Abstract: Although several studies have been done on sales growth, the mistake was that firm growth and sales growth were understood as the same thing, using the same perspective and variables for both growth studies. This study takes different perspectives focusing merely on factors influencing sales growth using micro-level data from the World Bank Enterprises Survey (WBES) datasets to examine whether sales growth in sub-Sahara Africa has different stories to tell employing the OLS and 2SLS analyses. Unlike other studies, the results indicated that top management gender diversity has no correlation to sales growth, but temporary employees do. The results also reveal that the key drivers of a firm’s sales growth are skilled labour, labour productivity, and fixed assets, which are statistically significant and have a positive relationship with annual sales growth.
      PubDate: Thu, 23 Nov 2023 03:45:15 +000
       
  • Factors Influencing Impulse Buying Behavior Among Young Male Consumers in
           Saudi Arabia

    • Abstract: Impulse buying is a prominent concept in the study of consumer behavior. Due to humans’ complex psychological nature, many industries focus on impulse buying and design their marketing strategies accordingly. This research investigates the personal factors that affect impulse buying behavior among young men in Saudi Arabia. This study also investigates the effect of situational variables, including family influence, time availability, money availability, and hedonic shopping, on the impulse buying behavior of men in the Saudi Arabian context, focusing on the Western region. The study specifically focuses on purchasing personal items such as perfumes, clothing, and shoes. A survey questionnaire was administered to a convenient sample of 385 males aged between 18 and 50 residing in Western Saudi Arabia. The collected response was analyzed using the statistical software SPSS. The findings of the study indicate that time availability, money availability, and hedonic buying positively influence impulse buying behavior among men living in Saudi Arabia. Notably, this study revealed that family factors had a detrimental consequence on impulsive buying behavior among Saudi men. However, this study had limitations, such as sample size and geographical focus, should be considered when interpreting results. Future research should aim to broaden scope by including a larger and more diverse sample to obtain a more inclusive understanding of impulse buying behavior in Saudi Arabia.
      PubDate: Thu, 23 Nov 2023 03:44:57 +000
       
  • Role of Self-Regulatory in Luxury Brands’ Social Media Advertising

    • Abstract: Luxury brands are increasingly using social media messages as their ads to consumers. This paper investigates the impact of regulatory focus on brand attitudes after research participants viewed a luxury brand’s message on social media. The research question is whether promotion-focused consumers and prevention-focused consumers have different responses to messages that emphasize either innovation or tradition. Based on an online experiment, this research findings show that the framing of the message interacts with regulatory focus. An ad that emphasizes innovation yields more favorable brand attitudes than an ad that emphasizes tradition among promotion-focused consumers. However, this does not happen among prevention-focused consumers. This research provides theoretical implications and practical suggestions for industry practitioners.
      PubDate: Thu, 23 Nov 2023 03:44:38 +000
       
  • Consumer Preferences and Attitudes in Debt Collection: A
           Cross-Generational Investigation

    • Abstract: Preliminary research indicated that an increasing number of young adults end up in debt collection. Yet, debt collection agencies (DCAs) are still lacking knowledge on how to approach these consumers. A large-scale mixed-methods survey of consumers in Germany (N = 996) was conducted to investigate preference shifts from traditional to digital payment, and communication channels; and attitude shifts towards financial institutions. Our results show that, indeed, younger consumers are more likely to prefer digital payment methods (e.g., Paypal, Apple Pay), while older consumers are more likely to prefer traditional payment methods such as manual transfer. In the case of communication channels, we found that older consumers were more likely to prefer letters than younger consumers. Additional factors that had an influence on payment and communication preferences include gender, income and living in an urban area. Finally, we observed attitude shifts of younger consumers by exhibiting more openness when talking about their debt than older consumers. In summary, our findings show that consumers’ preferences are influenced by individual differences, specifically age, and we discuss how DCAs can leverage these insights to optimize their processes.
      PubDate: Thu, 23 Nov 2023 03:44:15 +000
       
 
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Publisher: CCSE   (Total: 43 journals)   [Sort by number of followers]

Showing 1 - 43 of 43 Journals sorted alphabetically
Applied Physics Research     Open Access   (Followers: 9)
Asian Culture and History     Open Access   (Followers: 12)
Asian Social Science     Open Access   (Followers: 5)
Cancer and Clinical Oncology     Open Access   (Followers: 9)
Computer and Information Science     Open Access   (Followers: 15)
Earth Science Research     Open Access   (Followers: 8)
Energy and Environment Research     Open Access   (Followers: 14)
Engineering Management Research     Open Access   (Followers: 6)
English Language and Literature Studies     Open Access   (Followers: 17)
English Language Teaching     Open Access   (Followers: 32)
Environment and Natural Resources Research     Open Access   (Followers: 6)
Environment and Pollution     Open Access   (Followers: 10)
Global J. of Health Science     Open Access   (Followers: 6, SJR: 0.416, CiteScore: 1)
Higher Education Studies     Open Access   (Followers: 68)
Intl. Business Research     Open Access   (Followers: 6)
Intl. Education Studies     Open Access   (Followers: 7)
Intl. J. of Biology     Open Access   (Followers: 1)
Intl. J. of Business and Management     Open Access   (Followers: 15)
Intl. J. of Chemistry     Open Access   (Followers: 10)
Intl. J. of Economics and Finance     Open Access   (Followers: 13)
Intl. J. of English Linguistics     Open Access   (Followers: 11)
Intl. J. of Marketing Studies     Open Access   (Followers: 13)
Intl. J. of Psychological Studies     Open Access   (Followers: 4)
Intl. J. of Statistics and Probability     Open Access   (Followers: 3)
Intl. Law Research     Open Access   (Followers: 1)
J. of Agricultural Science     Open Access   (Followers: 5)
J. of Education and Learning     Open Access   (Followers: 2)
J. of Educational and Developmental Psychology     Open Access   (Followers: 15)
J. of Food Research     Open Access   (Followers: 3)
J. of Geography and Geology     Open Access   (Followers: 12)
J. of Management and Sustainability     Open Access   (Followers: 7)
J. of Materials Science Research     Open Access   (Followers: 9)
J. of Mathematics Research     Open Access  
J. of Molecular Biology Research     Open Access   (Followers: 4)
J. of Plant Studies     Open Access   (Followers: 1)
J. of Politics and Law     Open Access   (Followers: 9)
J. of Sustainable Development     Open Access   (Followers: 25)
Mechanical Engineering Research     Open Access   (Followers: 20)
Modern Applied Science     Open Access   (Followers: 1)
Network and Communication Technologies     Open Access   (Followers: 4)
Public Administration Research     Open Access   (Followers: 2)
Review of European Studies     Open Access   (Followers: 13)
Sustainable Agriculture Research     Open Access   (Followers: 3)
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School of Mathematical and Computer Sciences
Heriot-Watt University
Edinburgh, EH14 4AS, UK
Email: journaltocs@hw.ac.uk
Tel: +00 44 (0)131 4513762
 


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