Publisher: CCSE   (Total: 43 journals)   [Sort by number of followers]

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Applied Physics Research     Open Access   (Followers: 7)
Asian Culture and History     Open Access   (Followers: 17)
Asian Social Science     Open Access   (Followers: 7)
Cancer and Clinical Oncology     Open Access   (Followers: 9)
Computer and Information Science     Open Access   (Followers: 17)
Earth Science Research     Open Access   (Followers: 12)
Energy and Environment Research     Open Access   (Followers: 14)
Engineering Management Research     Open Access   (Followers: 7)
English Language and Literature Studies     Open Access   (Followers: 26)
English Language Teaching     Open Access   (Followers: 33)
Environment and Natural Resources Research     Open Access   (Followers: 9)
Environment and Pollution     Open Access   (Followers: 13)
Global J. of Health Science     Open Access   (Followers: 12, SJR: 0.416, CiteScore: 1)
Higher Education Studies     Open Access   (Followers: 71)
Intl. Business Research     Open Access   (Followers: 8)
Intl. Education Studies     Open Access   (Followers: 10)
Intl. J. of Biology     Open Access   (Followers: 2)
Intl. J. of Business and Management     Open Access   (Followers: 22)
Intl. J. of Chemistry     Open Access   (Followers: 12)
Intl. J. of Economics and Finance     Open Access   (Followers: 18)
Intl. J. of English Linguistics     Open Access   (Followers: 12)
Intl. J. of Marketing Studies     Open Access   (Followers: 23)
Intl. J. of Psychological Studies     Open Access   (Followers: 6)
Intl. J. of Statistics and Probability     Open Access   (Followers: 5)
Intl. Law Research     Open Access   (Followers: 2)
J. of Agricultural Science     Open Access   (Followers: 14)
J. of Education and Learning     Open Access   (Followers: 3)
J. of Educational and Developmental Psychology     Open Access   (Followers: 19)
J. of Food Research     Open Access   (Followers: 5)
J. of Geography and Geology     Open Access   (Followers: 15)
J. of Management and Sustainability     Open Access   (Followers: 10)
J. of Materials Science Research     Open Access   (Followers: 8)
J. of Mathematics Research     Open Access   (Followers: 6)
J. of Molecular Biology Research     Open Access   (Followers: 3)
J. of Plant Studies     Open Access   (Followers: 1)
J. of Politics and Law     Open Access   (Followers: 13)
J. of Sustainable Development     Open Access   (Followers: 33)
Mechanical Engineering Research     Open Access   (Followers: 19)
Modern Applied Science     Open Access   (Followers: 2)
Network and Communication Technologies     Open Access   (Followers: 5)
Public Administration Research     Open Access   (Followers: 2)
Review of European Studies     Open Access   (Followers: 12)
Sustainable Agriculture Research     Open Access   (Followers: 6)
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International Journal of Marketing Studies
Number of Followers: 23  

  This is an Open Access Journal Open Access journal
ISSN (Print) 1918-719X - ISSN (Online) 1918-7203
Published by CCSE Homepage  [43 journals]
  • Reviewer acknowledgements for International Journal of Marketing Studies,
           Vol. 11, No. 2

    • Abstract: Reviewer acknowledgements for International Journal of Marketing Studies, Vol. 11, No. 2, 2019.
      PubDate: Fri, 31 May 2019 04:11:39 +000
  • The Preference Function of Stakeholders and Marketing Strategies for Banks
           in Tunisia

    • Abstract: During recent years, due to the necessary fluctuations that have impacted the financial capitalism, value creation has emerged and found a good basis especially for the company’s shareholders as well as customers, suppliers, bankers, unions and of course the government. So, the birth of the notion of stakeholders is a strict notion, this theory applies to the entire economy.Moreover, the strategic choices are an important part of the banks; hence the importance of the choice of strategy becomes paramount to deal with developments in a rapidly changing environment. An effective bank marketing strategy keeps customers educated. This paper shows recommendations as to the measures to be adopted in order to improve the marketing effectiveness of the banks.The aim of this article is to show the importance of the preference function in banking strategic choices in Tunisia.
      PubDate: Thu, 23 May 2019 11:51:14 +000
  • The Relationship Between Malaysian Supermarket In-Store Shopping
           Experiences and Positive Word-of-Mouth

    • Abstract: Attitudinal loyalty such as customers’ willingness to spread positive words of mouth has received less attention compared to behavioural loyalty (e.g., reptronage intention) in retail studies, particularly in the context of supermarket. It is argued that supermarket consumers should be willingly share positive words of mouth when they are satisfied. The effect of Malaysian supermarket in-store experiences (convenience, merchandise value, internal shop environment, interaction with staff, merchandise variety, presence interaction with other customers, in-shop emotion) on customer satisfaction and mediating effect of customer satisfaction on the relationship between in-store experiences and positive WoM were examined. The results show significant relationship between customer satisfaction and willingness to spread positive WoM. Convenience and in store emotion have significant relationships with customer satisfaction, while the other in-store experiences have no significant effects on satisfaction. Customer satisfaction played mediation roles between the relationships between convenience, merchandise variety, interaction with staff and in store emotion with positive WoM. The findings provide useful insights to Malaysian supermarket retailers in understanding their target markets to encourage more positive WoM.
      PubDate: Thu, 23 May 2019 11:49:30 +000
  • Market Orientation Conceptualizations, Components and Performance-Impacts:
           A Literature Review and Conceptual Framework

    • Abstract: Market orientation is the business idea that sees the customer, consumer or client as the centre of business activities. It is one of the strategies that may lead to the achievement of efficiency and effectiveness in many organizations. It has relevance for all sectors in an economy. This paper undertakes a review of market orientation literature pertaining to conceptualizations, components and performance impacts. Based on the literature review, the paper develops a conceptual framework and suggests likely areas for future research efforts.
      PubDate: Thu, 23 May 2019 11:47:43 +000
  • Evaluating the Marketing Communication Strategy of Volkswagen in
           Post-Crisis Period: Application of Image Repair Theory

    • Abstract: This case study focuses on effective marketing communication activities in a post-crisis period. The phenomenon underpinning the investigation is image repair theory which provides effective communication strategies to overcome these events. The case in point was the emission scandal faced by Volkswagen (VW) in 2015. By implementing a qualitative approach to data collection and analysis, the results showed some correlations between effective public relation activities and the company’s share price. Nevertheless, sales figures showed a negative attribute due to the unstable position of the company in the post scandal period. Results also showed a positive pattern when VW responded to the emission scandal in the early days, providing some strategies to stakeholders such as, mortification, reducing offensiveness and corrective action. However, it can be said that this study is an initial step which provides some indications for future research concerning the effective implementation of marketing communication in a post-scandal period.
      PubDate: Thu, 23 May 2019 11:46:23 +000
  • Effect of Customers’ Attitude, Involvement on Purchase Intention:
           Moderating Effect of Cause Related Marketing Campaigns

    • Abstract: The current study considers customers’ attitude, involvement and purchase intention of hotel customers with the moderating impact of cause related marketing campaigns in the context of Bangladesh. Partial Least Square (PLS) path modeling, a variance-based technique of SEM was used in the current study as the study tool. After testing the hypothesis on 305 customers it has been found positive significant influence of both customers’ attitudes and involvement on purchase intention of hotel customers. Moreover, the current study used cause related marketing campaigns as a moderating variable between customers’ attitude and involvement on purchase intention where both the hypothesis found insignificant. Therefore, from the literature review and the findings of the analysis the current study recommends future research to look for the moderating effect of cause related marketing campaigns of other customer perceptions in the link between attitude and involvement on purchase intention.
      PubDate: Thu, 23 May 2019 11:44:57 +000
  • Does Customer-Based Reputation Lead Customers Not to Switch' Examining
           Moderating Influences in Hypermarkets

    • Abstract: Accumulating evidence underscores the importance of business reputation. Therefore, understanding the impact of reputation on customers is important and requires additional research. In this article, we attempted to understand the impact of customer-based reputation (CBR) on customers’ repatronage intentions across three hypermarkets of different sizes. We used switching inducement as a moderating variable to examine whether the relationship between CBR and repatronage intentions was moderated by inducements to switch. Inperson questionnaires/surveys were administered to a convenience sample to collect data from three different hypermarkets. In total, 1,099 questionnaires were collected and sorted for analysis. The results indicated that CBR had a significant positive effect on repatronage intentions in all three hypermarkets. On the other hand, a moderating effect was significant for only the smaller hypermarket, whereas there was no significantly interaction when large, multinational branded hypermarkets were considered.
      PubDate: Thu, 23 May 2019 11:43:03 +000
  • Promoting Green Living by The Jockey Club Museum of Climate Change in Hong

    • Abstract: Using the case study of The Jockey Club Museum of Climate Change in Hong Kong, the purpose is to explore how museum can take part to promote green living.Design/Methodology/Approach—This paper explores the contributions of The Jockey Club Museum of Climate Change as a means to increase environmental awareness for the society. The objectives of The Jockey Club Museum of Climate Change aimed at showing the importance of community involvement, advocating environmentally friendly education and nurturing visitors’ moral obligation to engage in pro-environmental protection behavior.
      Authors conducted twenty-five in-depth semi-structured interviews with visitors so as to fully understand the influences brought by the museum.Findings—The Jockey Club Museum of Climate Change was perceived by all of the study visitors as a meaningful, influencing and educative museum, which raised environmental awareness, upheld moral obligation to engage in environmental protection, and induced greater pro-environmental behavior. Based on the results, eight benefits are generated by The Jockey Club Museum of Climate Change to environmental protection for the entire globe.Practical implications—Based on the insights gained from visitors, eight positive influences are contributed by The Jockey Club Museum of Climate Change for nurturing visitors to adopt a green living in order to combat climate change. Originality/value—This paper urges for the importance of all communities, all business sectors, all kinds of organizations and governments to engage in environmental protection for sustainable development. The aim of such an episode is to arouse all the communities, business sectors, organizations, museums, educational institutions and countries to promote and adopt green living so as to combat climate change.
      PubDate: Thu, 23 May 2019 11:41:30 +000
  • Grouping the Americas and Asia-Pacific Countries based on Their ICT
           Readiness, Prioritization of Travel & Tourism and Tourist Service

    • Abstract: Travel and tourism competitiveness is a multi-pillars construct, each originating from measurement attempts. Involvement of governments, technology and tourism infrastructures are viewed as factors able to improve tourism competitiveness. This paper identifies principal components from these pillars for the Asia-Pacific and Americas considered most improved regions by the World Economic Forum (WEF). Five principal components were identified but three components were the most appropriate solution. A cluster analysis divided the countries into four groups offering a classification of the set. With their position presented in a scatter plot, countries can identify and select the best recommendations to their case depending on the group they belong to. Based on the cluster analysis results, it is seen that groups likes the Underachievers and Critical improvements would definitely need to improve their ICT level, while the Average Performers could as well benefit from technology improvements, although at a lesser degree. Specific examples discussed give better indications and recommendations to the countries as they can draw example from the explained cases to either adopt or adapt relevant strategies that would help their economy or avoid making similar mistakes.
      PubDate: Thu, 23 May 2019 11:39:52 +000
  • Sustainability as a Matrix of Experiential Marketing

    • Abstract: Recent years have highlighted a significant increase in the relevance of environmental protection and sustainability to consumers, firms, and society as a whole. Taking this new situation into account, most organizations are aware of this change and wish to be seen as taking steps to improve behaviors in this regard. This challenge requires managers to make wise strategic choices and for organizations to be more flexible in adapting to changes in the economy, in the environment and in the “whims” of consumers. The aim of the present study is to examine the potential role of sustainability as a matrix of experiential marketing to understand how a memorable, emotional and responsible connection between consumer and sustainable brand can generate customer loyalty and affect the purchase decision. Taking a case study approach, this study analyzes an ecological campaign called “The Fun Theory”, contributing to strengthening this new theory, according to which “fun” is the best way to change the bad habits of people in responsible and sustainable manner.
      PubDate: Thu, 23 May 2019 11:37:41 +000
  • Influences of Product Involvement and Symbolic Consumption Cues in
           Advertisements on Consumer Attitudes

    • Abstract: Symbolic consumption has become pervasive in daily life; advertisements focusing on brand awareness and celebrity endorsements involve strong product symbols and serve as a persuasive advertising tool. This study employed a 2 × 2 between-subject experimental design to investigate the influence of two independent variables, namely the level of consumer product involvement (high and low levels of involvement) and types of symbolic cues (brand and celebrity symbols), on consumer attitudes toward advertisements (Aad) and brands (Ab). Four notable findings were revealed: (1) the level of participant product involvement affected their fondness for Aad and Ab; (2) symbolic cues affected participant Aad and Ab; (3) participants with a high level of product involvement exhibited more positive Aad; and (4) participants with low product involvement demonstrated more positive Ab. In the contemporary advertising market, how enterprises can enable a product to convey a certain symbolic meaning has become particularly critical, and enterprises should not ignore the influences that symbolic consumption may have on consumers. These study results serve as a reference for enterprises and advising agents for devising future product advertising strategies.
      PubDate: Thu, 23 May 2019 11:36:36 +000
  • Dynamic Attribute-Level Best Worst Discrete Choice Experiments

    • Abstract: Dynamic modelling of decision maker choice behavior of best and worst in discrete choice experiments (DCEs) has numerous applications. Such models are proposed under utility function of decision maker and are used in many areas including social sciences, health economics, transportation research, and health systems research. After reviewing references on the study of such experiments, we present example in DCE with emphasis on time dependent best-worst choice and discrimination between choice attributes. Numerical examples of the dynamic DCEs are simulated, and the associated expected utilities over time of the choice models are derived using Markov decision processes. The estimates are computationally consistent with decision choices over time.
      PubDate: Thu, 23 May 2019 11:31:36 +000
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