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Publisher: Project MUSE   (Total: 294 journals)

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Showing 1 - 200 of 294 Journals sorted alphabetically
Ab Imperio     Full-text available via subscription   (Followers: 1, SJR: 0.405, h-index: 4)
Advertising & Society Review     Full-text available via subscription   (Followers: 12)
African Economic History     Full-text available via subscription   (Followers: 9)
Alabama Review     Full-text available via subscription  
American Annals of the Deaf     Full-text available via subscription   (Followers: 11, SJR: 0.404, h-index: 31)
American Book Review     Full-text available via subscription   (Followers: 7, SJR: 0.102, h-index: 1)
American Catholic Studies     Full-text available via subscription  
American Periodicals : A J. of History, Criticism, and Bibliography     Full-text available via subscription   (Followers: 7, SJR: 0.129, h-index: 2)
American Studies     Full-text available via subscription   (Followers: 22)
Anales Galdosianos     Full-text available via subscription  
Anthropologica     Full-text available via subscription   (Followers: 5, SJR: 0.172, h-index: 12)
Anthropological Quarterly     Full-text available via subscription   (Followers: 61, SJR: 0.995, h-index: 30)
Appalachian Heritage     Full-text available via subscription   (Followers: 5)
Archives of Asian Art     Full-text available via subscription   (Followers: 8, SJR: 0.101, h-index: 3)
Arizona J. of Hispanic Cultural Studies     Full-text available via subscription   (Followers: 3)
Arizona Quarterly: A J. of American Literature, Culture, and Theory     Full-text available via subscription   (Followers: 12)
Arthuriana     Full-text available via subscription   (Followers: 5, SJR: 0.172, h-index: 4)
ASEAN Economic Bulletin     Full-text available via subscription   (Followers: 5)
Asia Policy     Full-text available via subscription   (Followers: 6)
Asian Bioethics Review     Full-text available via subscription   (Followers: 1)
Asian Music     Full-text available via subscription   (Followers: 11)
Asian Perspectives     Full-text available via subscription   (Followers: 9, SJR: 0.165, h-index: 21)
Asian Theatre J.     Full-text available via subscription   (Followers: 4, SJR: 0.1, h-index: 6)
AUDEM : The Intl. J. of Higher Education and Democracy     Full-text available via subscription   (Followers: 10)
Azalea: J. of Korean Literature & Culture     Full-text available via subscription   (Followers: 4)
Biography     Full-text available via subscription   (Followers: 18, SJR: 0.23, h-index: 14)
Brookings Trade Forum     Full-text available via subscription   (Followers: 3)
Brookings-Wharton Papers on Financial Services     Full-text available via subscription   (Followers: 3)
Brookings-Wharton Papers on Urban Affairs     Full-text available via subscription   (Followers: 8)
Buddhist-Christian Studies     Full-text available via subscription   (Followers: 6)
Buildings & Landscapes: J. of the Vernacular Architecture Forum     Full-text available via subscription   (Followers: 13, SJR: 0.101, h-index: 2)
Bulletin of Medieval Canon Law     Full-text available via subscription   (Followers: 2)
Bulletin of the Comediantes     Full-text available via subscription   (Followers: 2, SJR: 0.1, h-index: 4)
Calíope : J. of the Society for Renaissance and Baroque Hispanic Poetry     Full-text available via subscription   (Followers: 1)
Canadian Ethnic Studies     Full-text available via subscription   (Followers: 3)
Canadian J. of Information and Library Science     Full-text available via subscription   (Followers: 264, SJR: 0.197, h-index: 12)
Canadian J. of Linguistics / La revue canadienne de linguistique     Full-text available via subscription   (Followers: 8, SJR: 0.139, h-index: 14)
Canadian J. of Philosophy     Full-text available via subscription   (Followers: 19, SJR: 0.265, h-index: 14)
Canadian Review of Comparative Literature / Revue Canadienne de Littérature Comparée     Full-text available via subscription   (Followers: 1, SJR: 0.1, h-index: 1)
Canadian Theatre Review     Full-text available via subscription   (Followers: 3, SJR: 0.101, h-index: 3)
Caribbean Studies     Full-text available via subscription   (Followers: 11)
Catholic Historical Review     Full-text available via subscription   (Followers: 15, SJR: 0.102, h-index: 8)
Cervantes : Bulletin of the Cervantes Society of America     Full-text available via subscription   (Followers: 1)
China : An Intl. J.     Full-text available via subscription   (Followers: 16, SJR: 0.181, h-index: 7)
China Review Intl.     Full-text available via subscription   (Followers: 8)
Cinema J.     Full-text available via subscription   (Followers: 21)
Civil War History     Full-text available via subscription   (Followers: 19, SJR: 0.176, h-index: 10)
Colorado Review     Full-text available via subscription   (Followers: 1)
Comitatus : A J. of Medieval and Renaissance Studies     Full-text available via subscription   (Followers: 16)
Comparative Drama     Full-text available via subscription   (Followers: 4, SJR: 0.114, h-index: 5)
Comparative Technology Transfer and Society     Full-text available via subscription   (Followers: 3)
Conradiana     Full-text available via subscription   (Followers: 1, SJR: 0.101, h-index: 3)
Conservative Judaism     Full-text available via subscription   (Followers: 5)
Contagion : J. of Violence, Mimesis, and Culture     Full-text available via subscription   (Followers: 8, SJR: 0.101, h-index: 2)
Contemporary Pacific     Full-text available via subscription   (Followers: 8, SJR: 0.345, h-index: 25)
Contemporary Southeast Asia: A J. of Intl. and Strategic Affairs     Full-text available via subscription   (Followers: 19, SJR: 0.277, h-index: 4)
CR : The New Centennial Review     Full-text available via subscription   (SJR: 0.15, h-index: 12)
Criticism     Full-text available via subscription   (Followers: 10, SJR: 0.1, h-index: 13)
Cross-Currents : East Asian History and Culture Review     Full-text available via subscription   (Followers: 3)
Cuban Studies     Full-text available via subscription   (Followers: 6)
Cultural Critique     Full-text available via subscription   (Followers: 8, SJR: 0.124, h-index: 16)
Demokratizatsiya: The J. of Post-Soviet Democratization     Full-text available via subscription   (Followers: 8, SJR: 0.414, h-index: 15)
Diaspora: A J. of Transnational Studies     Full-text available via subscription   (Followers: 12)
Dickens Quarterly     Full-text available via subscription   (Followers: 1, SJR: 0.1, h-index: 4)
Dictionaries : J. of the Dictionary Society of North America     Full-text available via subscription  
Digital Philology : A J. of Medieval Cultures     Full-text available via subscription   (Followers: 4)
Discourse     Full-text available via subscription   (Followers: 9)
Dublin James Joyce J.     Full-text available via subscription   (Followers: 1)
Early American Literature     Full-text available via subscription   (Followers: 7, SJR: 0.139, h-index: 10)
Economía     Full-text available via subscription   (Followers: 14)
Ecotone     Full-text available via subscription  
Education and Treatment of Children     Full-text available via subscription   (Followers: 3, SJR: 0.619, h-index: 25)
Éire-Ireland     Full-text available via subscription   (Followers: 8, SJR: 0.124, h-index: 8)
ELH     Full-text available via subscription   (Followers: 17, SJR: 0.168, h-index: 14)
Emily Dickinson J.     Full-text available via subscription   (Followers: 3, SJR: 0.111, h-index: 4)
English Literature in Transition 1880-1920     Full-text available via subscription   (Followers: 6, SJR: 0.131, h-index: 5)
ESC: English Studies in Canada     Full-text available via subscription   (Followers: 3, SJR: 0.101, h-index: 6)
ESQ: A J. of the American Renaissance     Full-text available via subscription   (Followers: 1, SJR: 0.157, h-index: 6)
Essays in Medieval Studies     Full-text available via subscription   (Followers: 19)
Eudora Welty Review     Full-text available via subscription  
Feminist Formations     Full-text available via subscription   (Followers: 3)
Film & History: An Interdisciplinary J. of Film and Television Studies     Full-text available via subscription   (Followers: 37, SJR: 0.1, h-index: 2)
Forum J.     Full-text available via subscription  
Fourth Genre: Explorations in Nonfiction     Full-text available via subscription   (Followers: 1, SJR: 0.1, h-index: 1)
Framework : The J. of Cinema and Media     Full-text available via subscription   (Followers: 20)
Franciscan Studies     Full-text available via subscription   (Followers: 6, SJR: 0.101, h-index: 1)
French Colonial History     Full-text available via subscription   (Followers: 20, SJR: 0.101, h-index: 3)
Future Anterior     Full-text available via subscription   (Followers: 1, SJR: 0.101, h-index: 2)
Future of Children     Full-text available via subscription   (Followers: 5, SJR: 1.68, h-index: 62)
George Herbert J.     Full-text available via subscription  
German Studies Review     Full-text available via subscription   (Followers: 26, SJR: 0.116, h-index: 9)
Ghana Studies     Full-text available via subscription   (Followers: 15)
Goethe Yearbook     Full-text available via subscription   (Followers: 7)
Harvard J. of Asiatic Studies     Full-text available via subscription   (Followers: 11)
Hebrew Studies     Full-text available via subscription   (Followers: 3, SJR: 0.13, h-index: 2)
Helios     Full-text available via subscription   (Followers: 1, SJR: 0.111, h-index: 8)
Hemingway Review     Full-text available via subscription   (Followers: 3)
Henry James Review     Full-text available via subscription   (Followers: 3, SJR: 0.178, h-index: 8)
High School J.     Full-text available via subscription   (Followers: 2)
Hispania     Full-text available via subscription   (Followers: 8, SJR: 0.258, h-index: 5)
Hispanic Review     Full-text available via subscription   (Followers: 13, SJR: 0.177, h-index: 5)
Hispanófila     Full-text available via subscription   (Followers: 3, SJR: 0.1, h-index: 3)
Histoire sociale/Social history     Full-text available via subscription   (Followers: 9, SJR: 0.115, h-index: 8)
Historically Speaking     Full-text available via subscription   (Followers: 3)
Hopscotch: A Cultural Review     Full-text available via subscription  
Human Biology     Full-text available via subscription   (Followers: 8, SJR: 0.562, h-index: 45)
Human Rights Quarterly     Full-text available via subscription   (Followers: 61, SJR: 0.428, h-index: 46)
Humanity : An Intl. J. of Human Rights, Humanitarianism, and Development     Full-text available via subscription   (Followers: 15)
Information & Culture : A J. of History     Full-text available via subscription   (Followers: 33)
Intertexts     Full-text available via subscription   (Followers: 8)
Islamic Africa     Full-text available via subscription   (Followers: 3)
J. for the Study of Radicalism     Full-text available via subscription   (Followers: 6, SJR: 0.137, h-index: 3)
J. of American Folklore     Full-text available via subscription   (Followers: 5, SJR: 0.198, h-index: 15)
J. of Asian American Studies     Full-text available via subscription   (Followers: 3)
J. of Burma Studies     Full-text available via subscription   (Followers: 4, SJR: 0.175, h-index: 3)
J. of Canadian Studies/Revue d'études canadiennes     Full-text available via subscription   (Followers: 4, SJR: 0.175, h-index: 10)
J. of College Student Development     Full-text available via subscription   (Followers: 8, SJR: 0.615, h-index: 47)
J. of Colonialism and Colonial History     Full-text available via subscription   (Followers: 22)
J. of Democracy     Full-text available via subscription   (Followers: 46, SJR: 1.815, h-index: 56)
J. of Developing Areas     Full-text available via subscription   (Followers: 6)
J. of Dramatic Theory and Criticism     Full-text available via subscription   (Followers: 4)
J. of Early Christian Studies     Full-text available via subscription   (Followers: 19, SJR: 0.252, h-index: 15)
J. of Health Care for the Poor and Underserved     Full-text available via subscription   (Followers: 6, SJR: 0.569, h-index: 42)
J. of Higher Education, The     Full-text available via subscription   (Followers: 34, SJR: 1.189, h-index: 57)
J. of Individual Psychology     Full-text available via subscription   (Followers: 4)
J. of Japanese Studies     Full-text available via subscription   (Followers: 12, SJR: 0.182, h-index: 13)
J. of Jewish Identities     Full-text available via subscription   (Followers: 10)
J. of Korean Religions     Full-text available via subscription   (Followers: 3, SJR: 0.101, h-index: 1)
J. of Korean Studies     Full-text available via subscription   (Followers: 10, SJR: 0.169, h-index: 3)
J. of Late Antiquity     Full-text available via subscription   (Followers: 4)
J. of Latin American Geography     Full-text available via subscription   (Followers: 3, SJR: 0.165, h-index: 15)
J. of Military History     Full-text available via subscription   (Followers: 28)
J. of Modern Greek Studies     Full-text available via subscription   (Followers: 4, SJR: 0.205, h-index: 11)
J. of Narrative Theory     Full-text available via subscription   (Followers: 26, SJR: 0.11, h-index: 7)
J. of Policy History     Full-text available via subscription   (Followers: 13, SJR: 0.116, h-index: 2)
J. of Shi'a Islamic Studies     Full-text available via subscription   (Followers: 4, SJR: 0.119, h-index: 2)
J. of Slavic Linguistics     Full-text available via subscription   (Followers: 2)
J. of Song-Yuan Studies     Full-text available via subscription   (Followers: 4, SJR: 0.102, h-index: 1)
J. of the Civil War Era     Full-text available via subscription   (Followers: 9)
J. of the Early Republic     Full-text available via subscription   (Followers: 10, SJR: 0.144, h-index: 11)
J. of the History of Childhood and Youth     Full-text available via subscription   (Followers: 2)
J. of the History of Ideas     Full-text available via subscription   (Followers: 130, SJR: 0.143, h-index: 24)
J. of the History of Philosophy     Full-text available via subscription   (Followers: 47, SJR: 0.482, h-index: 15)
J. of the History of Sexuality     Full-text available via subscription   (Followers: 25, SJR: 0.102, h-index: 21)
J. of the Malaysian Branch of the Royal Asiatic Society     Full-text available via subscription   (Followers: 5)
J. of the Society of Christian Ethics     Full-text available via subscription   (Followers: 5, SJR: 0.108, h-index: 6)
J. of the Southwest     Full-text available via subscription   (Followers: 1, SJR: 0.109, h-index: 6)
J. of Women's History     Full-text available via subscription   (Followers: 20, SJR: 0.119, h-index: 15)
J. of World History     Full-text available via subscription   (Followers: 28, SJR: 0.137, h-index: 25)
J19 : The J. of Nineteenth-Century Americanists     Full-text available via subscription   (Followers: 3)
James Joyce Quarterly     Full-text available via subscription   (Followers: 7, SJR: 0.1, h-index: 3)
Jeunesse: Young People, Texts, Cultures     Full-text available via subscription   (Followers: 2)
Joyce Studies Annual     Full-text available via subscription   (Followers: 2)
Kennedy Institute of Ethics J.     Full-text available via subscription   (Followers: 5, SJR: 0.473, h-index: 32)
Korean Studies     Full-text available via subscription   (Followers: 10)
Kritika: Explorations in Russian and Eurasian History     Full-text available via subscription   (Followers: 11, SJR: 0.432, h-index: 16)
L'Esprit Créateur     Full-text available via subscription   (Followers: 3, SJR: 0.103, h-index: 5)
La corónica : A J. of Medieval Hispanic Languages, Literatures, and Cultures     Full-text available via subscription   (Followers: 4)
Language     Full-text available via subscription   (Followers: 25, SJR: 1.678, h-index: 54)
Late Imperial China     Full-text available via subscription   (Followers: 8, SJR: 0.104, h-index: 8)
Latin American Music Review     Full-text available via subscription   (Followers: 4)
Latin American Theatre Review     Full-text available via subscription   (Followers: 1, SJR: 0.1, h-index: 2)
Le mouvement social     Full-text available via subscription   (Followers: 1, SJR: 0.125, h-index: 7)
Leviathan : A J. of Melville Studies     Full-text available via subscription   (Followers: 1, SJR: 0.1, h-index: 2)
Library Trends     Full-text available via subscription   (Followers: 381, SJR: 0.357, h-index: 34)
Literature and Medicine     Full-text available via subscription   (Followers: 7, SJR: 0.117, h-index: 12)
Logos: A J. of Catholic Thought and Culture     Full-text available via subscription   (Followers: 15, SJR: 0.102, h-index: 4)
Magic, Ritual, and Witchcraft     Full-text available via subscription   (Followers: 10)
Manoa     Full-text available via subscription  
Marvels & Tales     Full-text available via subscription   (Followers: 3)
Mechademia     Full-text available via subscription   (Followers: 2)
Mediaevalia     Full-text available via subscription   (Followers: 1)
Merrill-Palmer Quarterly     Full-text available via subscription   (Followers: 1, SJR: 0.79, h-index: 52)
MFS Modern Fiction Studies     Full-text available via subscription   (Followers: 23, SJR: 0.13, h-index: 15)
Milton Studies     Full-text available via subscription   (Followers: 2, SJR: 0.12, h-index: 7)
Missouri Review     Full-text available via subscription   (Followers: 1)
MLN     Full-text available via subscription   (Followers: 10, SJR: 0.139, h-index: 9)
Modernism/modernity     Full-text available via subscription   (Followers: 33, SJR: 0.129, h-index: 14)
Monumenta Nipponica     Full-text available via subscription   (Followers: 6, SJR: 0.101, h-index: 8)
Mosaic : a journal for the interdisciplinary study of literature     Full-text available via subscription   (Followers: 8, SJR: 0.126, h-index: 9)
Mouseion: J. of the Classical Association of Canada     Full-text available via subscription   (Followers: 11)
Nabokov Studies     Full-text available via subscription  
Narrative     Full-text available via subscription   (Followers: 26, SJR: 0.215, h-index: 17)
Narrative Inquiry in Bioethics     Full-text available via subscription   (Followers: 2)
New England Review     Full-text available via subscription   (SJR: 0.104, h-index: 2)
New Hibernia Review     Full-text available via subscription   (Followers: 2)
New Literary History     Full-text available via subscription   (Followers: 36, SJR: 0.84, h-index: 21)
Northeast African Studies     Full-text available via subscription   (Followers: 4, SJR: 0.148, h-index: 4)
Notes     Full-text available via subscription   (Followers: 14, SJR: 0.131, h-index: 6)
Nuevo Texto Crítico     Full-text available via subscription   (Followers: 1)
Oceanic Linguistics     Full-text available via subscription   (Followers: 6, SJR: 0.175, h-index: 13)
Ohio History     Full-text available via subscription   (Followers: 6)
Ohio Valley History     Full-text available via subscription  
Oral Tradition     Full-text available via subscription   (Followers: 1)
Palimpsest : A J. on Women, Gender, and the Black Intl.     Full-text available via subscription  
Parergon     Full-text available via subscription   (Followers: 2, SJR: 0.111, h-index: 6)
Partial Answers: J. of Literature and the History of Ideas     Full-text available via subscription   (Followers: 6, SJR: 0.111, h-index: 7)
Perspectives in Biology and Medicine     Full-text available via subscription   (Followers: 6, SJR: 0.295, h-index: 38)
Philip Roth Studies     Full-text available via subscription   (Followers: 3)
Philippine Studies     Full-text available via subscription   (Followers: 2, SJR: 0.216, h-index: 5)

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Journal Cover Advertising & Society Review
  [12 followers]  Follow
    
   Full-text available via subscription Subscription journal
   ISSN (Online) 1534-7311
   Published by Project MUSE Homepage  [294 journals]
  • Editorial Introduction
    • Abstract: In this issue of Advertising & Society Quarterly, many questions were posed to explore the broad phenomenon of "digital advertising": Has a new era in advertising emerged as media have become increasingly digital' What parallels, if any, can be made between advertising's current and past adjustments to media and technological change' What new tactics have emerged among advertisers to deal with consumers' increasing avoidance of advertisements in digital spaces' How are consumers and governments responding and adapting to these new tactics' Where do social media fit into advertising today'To start off answering these questions, the journal went to the past through a "Reprint Retrospective" of excerpts from Susan ... Read More
      Keywords: Corporate sponsorship; Radio advertising; Radio broadcasting; Advertising; Mass media; Advertising executives; Hofstetter, Sarah; Media literacy; Internet advertising; Social media
      PubDate: 2017-07-09T00:00:00-05:00
       
  • Reprint Retrospective: Selling Radio: The Commercialization of American
           Broadcasting, 1920–1934
    • Abstract: Cover of Susan Smulyan's book Selling Radio (1994)Go to Reprint of Selling RadioAs digital technologies have taken over mediascapes in the last 30 years, there has been much public and academic inquiry into the impact of "new" media, especially in the field of advertising. The word new should be used with caution, though. All media and technologies are considered "new" at some point in time. Additionally, concerns and debates about emergent media technologies and how to finance them are not necessarily new. To encourage thinking about advertising's place in an increasingly digital world, Advertising & Society Quarterly has reprinted excerpts from Susan Smulyan's 1994 book Selling Radio: The Commercialization of ... Read More
      Keywords: Corporate sponsorship; Radio advertising; Radio broadcasting; Advertising; Mass media; Advertising executives; Hofstetter, Sarah; Media literacy; Internet advertising; Social media
      PubDate: 2017-07-09T00:00:00-05:00
       
  • Making Sense of Red Bull's Marriage Equality Discourse on Facebook
    • Abstract: A Brief Introduction from the AuthorConsumer Response to Red Bull's "Energize Equality" Facebook Post, June 2013In recent years, companies have increasingly taken stances on political and social issues with mixed reactions among consumers. In 2009, consumers boycotted Whole Foods after its CEO John Mackey claimed that providing healthcare to employees was bad for business. At a moment when the US federal government was working on healthcare reforms to increase healthcare coverage for Americans, many consumers perceived Mackey's arguments as offensive and insensitive. As a result, Whole Foods saw sales drop and revenue growth slow.1 Similarly, in 2012 and 2013, the fast-food chain Chik-fil-A and Barilla pasta each ... Read More
      Keywords: Corporate sponsorship; Radio advertising; Radio broadcasting; Advertising; Mass media; Advertising executives; Hofstetter, Sarah; Media literacy; Internet advertising; Social media
      PubDate: 2017-07-09T00:00:00-05:00
       
  • Roundtable on Digital Advertising: Part II
    • Abstract: Part I of the Roundtable on Digital Advertising can be found in Issue 18.1.Introduction to Roundtable Participants; Education for Future AdvertisersTo start the second part of the Roundtable on Digital Advertising, participants discuss the education that future advertisers need. Nick Law and Barry Wacksman emphasize an education that builds a variety of skillsets, because the advertising industry today requires professionals who can work across functional lines. Hairong Li discusses the importance of data analysis skills as advertisers have started to use more varieties and types of information about consumers, especially online, where a lot of data is collected. See an example of how Dr. Hairong Li uses data ... Read More
      Keywords: Corporate sponsorship; Radio advertising; Radio broadcasting; Advertising; Mass media; Advertising executives; Hofstetter, Sarah; Media literacy; Internet advertising; Social media
      PubDate: 2017-07-09T00:00:00-05:00
       
  • Interview with Sarah Hofstetter
    • Abstract: On Getting into Advertising and Being a CEOSarah Hofstetter, Chief Executive Officer of 360i, talks about her circuitous trajectory into advertising. Being interested in storytelling, Hofstetter set out to become a journalist (working at the New York Times for a while), but she eventually transitioned to the fields of strategic communication, marketing, and advertising. Hofstetter discusses starting her own company and eventually working her way up to CEO at 360i. She also explains how she was inspired by an elementary school teacher, and how education and teaching play a central role in her leadership and advertising work today.Storytelling and Reaching Audiences in a Digital AgeHofstetter explains what ... Read More
      Keywords: Corporate sponsorship; Radio advertising; Radio broadcasting; Advertising; Mass media; Advertising executives; Hofstetter, Sarah; Media literacy; Internet advertising; Social media
      PubDate: 2017-07-09T00:00:00-05:00
       
  • Author Meets Critics—Black Ops Advertising
    • Abstract: Author Meets CriticsThis video introduces Mara Einstein's book Black Ops Advertising: Native Ads, Content Marketing, and the Covert World of the Digital Sell (O/R Books, 2016), which examines the various "sponsored" strategies that advertisers and marketers have taken to mask advertising in an increasingly digitally mediated world. Einstein lays out the general argument and context of her book.Defining Content Marketing and Native AdvertisingIn this clip, Einstein defines native advertising and content marketing, which are two prominent "black ops" strategies detailed in the book. The former refers to publishers developing advertising content that looks and feels like editorial content. The latter refers to ... Read More
      Keywords: Corporate sponsorship; Radio advertising; Radio broadcasting; Advertising; Mass media; Advertising executives; Hofstetter, Sarah; Media literacy; Internet advertising; Social media
      PubDate: 2017-07-09T00:00:00-05:00
       
  • Social Media Influencers: A Lesson Plan for Teaching Digital Advertising
           Media Literacy
    • Abstract: Clockwise from top: King Bach, Tyler Oakley, Brittany Furlan, Joey Graceffa, and Cam & Nash1I teach a class called New Media & Society at the College of Mount Saint Vincent, a liberal arts college located in New York City. To open my class session for a unit on advertising and social media, I show the above image and ask students: "Who are these people' What do they do'" A majority of my students can identify most of them: King Bach, Tyler Oakley, Brittany Furlan, Joey Graceffa, and Cam & Nash. However, many non-college-aged adults cannot identify any. That is because most of them became famous on YouTube, where younger viewers increasingly spend more time than they do on traditional linear, network-scheduled ... Read More
      Keywords: Corporate sponsorship; Radio advertising; Radio broadcasting; Advertising; Mass media; Advertising executives; Hofstetter, Sarah; Media literacy; Internet advertising; Social media
      PubDate: 2017-07-09T00:00:00-05:00
       
  • Social Media and Advertising
    • Abstract: [Editor's Note: This article is a part of ADText.]The Exciting, Overwhelming World of Social Media and Advertising1Who do people trust more to buy a product' Friends and family who have used it' Or an anonymous actor touting its benefits in a 30-second television spot' The chance is that most people would listen to those whom they know well. Compared to a commercial interrupting a television show, one most likely will pay more attention to that same commercial message shared and posted on a colleague's, friend's, or family member's social media feed. We tend to trust people we know, which is why advertisers pay so much attention today to the personal connections we maintain through social media.The world is ... Read More
      Keywords: Corporate sponsorship; Radio advertising; Radio broadcasting; Advertising; Mass media; Advertising executives; Hofstetter, Sarah; Media literacy; Internet advertising; Social media
      PubDate: 2017-07-09T00:00:00-05:00
       
 
 
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