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Sociální studia / Social Studies
Journal Prestige (SJR): 0.15
Number of Followers: 0  

  This is an Open Access Journal Open Access journal
ISSN (Print) 1214-813X - ISSN (Online) 1803-6104
Published by Masaryk University Homepage  [11 journals]
  • Media Representations and Narratives of Masculinities Across Europe

    • Authors: Inês Amaral, Sofia José Santos
      Pages: 5 - 7
      PubDate: 2021-12-09
      Issue No: Vol. 18, No. 2 (2021)
  • Under Surveillance' The Impact of #MeToo on Sexual Correctness and Men
           at Work

    • Authors: Nicole Graham, James Bowness
      Pages: 11 - 29
      Abstract: In challenging everyday sexism, the #MeToo movement calls for a recalibration of sexual correctness which impacts not only the private sphere, but even more so the public spaces of social life such as the workplace. This article examines men’s experiences of the #MeToo movement, aiming to explore what impact the phenomenon has had on workplace gender relations. Our study adopts a qualitative research design to capture the experiences of ten men across a mix of gendered workplaces in Scotland. Drawing upon a Foucauldian feminist framework, we argue that the #MeToo movement calls for new forms of (self)governmentality within men. Our data suggest that men not only police each other in the workplace but have drawn upon technologies of self to carve out workplace spaces where they can continue questionable behaviours. These technologies relate to the management of language and the vetting of colleagues. We also detail how men hold contradictory opinions of the #MeToo movement with many showing solidarity with its aims. As such, the men were divided by their willingness to adhere to new workplace politics. We conclude by commenting on the impact of this media-driven movement that aims to challenge problematic masculinities.
      PubDate: 2021-12-09
      DOI: 10.5817/SOC2021-2-11
      Issue No: Vol. 18, No. 2 (2021)
  • Estonian Male Journalists’ Experiences with Abusive Online

    • Authors: Armas Riives, Maria Murumaa-Mengel, Signe Ivask
      Pages: 31 - 47
      Abstract: Several studies have established that female journalists experience (sexual) harassment and online abuse considerably more than their male colleagues. Understandably, this has resulted in a gap in research – male journalists’ experiences with abusive online communication have not yet been thoroughly studied. This paper seeks to understand how abusive communication is contextualised and defined by male journalists in the context of hegemonic masculinity, and to explore which coping strategies are employed to overcome such experiences. From qualitative in-depth interviews with male journalists (n=15), we found that participants considered different forms of abusive online communication from readers/sources a normalised practice, “feedback” that one must just ignore or overcome. Experiences are interpreted predominantly in the frame of hegemonic (complicit) masculinity, but the results also indicate that shifts in these rigid norms are emerging and can be embraced when acknowledged and supported by surrounding structures.
      PubDate: 2021-12-09
      DOI: 10.5817/SOC2021-2-31
      Issue No: Vol. 18, No. 2 (2021)
  • New Discourses of Masculinity in the Context of Online Misogyny in Spain:
           The Use of the “Feminazi” And “Gender Ideology” Concepts on

    • Authors: Sonia Núñez Puente, Diana Fernández Romero, Sergio D’Antonio Maceiras
      Pages: 49 - 66
      Abstract: One of the effects of the advance of feminism in Spain in recent years has been the production of a discursive array of new masculinities. Some of the clearly misogynistic masculinities are linked to a discursive use of the term “feminazi”, which, together with the broader concept of “gender ideology”, contributes to the articulation of a specific narrative of masculinity. We propose a critical analysis of a sample of tweets with these two hashtags collected between 3 and 9 March 2019, coinciding with the #8M strike. We have established three dimensions of analysis for the qualitative study of these tweets: the war on the normal bloke, the mirror discourse, and feminist tyranny. The operationalization of these categories has allowed us to reveal the discursive processes through which the co-optation of the victim’s space by popular misogyny operates. Similarly, our analysis shows the crucial role that mass media plays in consolidating certain stories around hegemonic masculinity in the digital space.
      PubDate: 2021-12-09
      DOI: 10.5817/SOC2021-2-49
      Issue No: Vol. 18, No. 2 (2021)
  • The Cultural Limits of Challenging Hegemonic Masculinity: Critical
           Analysis of Online Responses to Axe Turkey Advertisements

    • Authors: Alparslan Nas
      Pages: 67 - 86
      Abstract: Hegemonic masculinity has been a challenging concept in cultural studies since the 1990s. Throughout the past three decades, the concept has been carefully applied to the critical analysis of gender in several academic fields, including media studies. Many studies have defined hegemonic masculinity as a locally significant and dynamic concept that is open to various interpretations across different cultural representations and experiences. This article offers a culturally specific analysis of the representations and receptions of hegemonic masculinity in Turkish advertising discourse. For this purpose, this article analyzes Axe Turkey’s two advertisements that were released for International Women’s Day in 2018. The advertisements challenged hegemonic masculinity in Turkish culture by carrying critical narratives. The advertising discourse met with a variety of audience responses through online comments. Content analysis of the online responses revealed a dominant trend in the audiences towards restoring the hegemonic masculine order by applying several discursive strategies against the advertising narrative.
      PubDate: 2021-12-09
      DOI: 10.5817/SOC2021-2-67
      Issue No: Vol. 18, No. 2 (2021)
  • The “Men Who Kill” Through the Lenses of the Media: Performing Images
           of Criminal Suspects

    • Authors: Marta Martins
      Pages: 87 - 103
      Abstract: The media plays an important role in producing narratives and representations of transnational male criminals in crime news stories. The sample examined here includes historical analysis of news published in European newspapers in 2014-2016 related to the coverage of certain high-profile criminal cases. Relatively few studies have focused on media analysis of offenders in general, and even fewer have examined how the media portrays “men who kill” within a specific transnational context. I argue that different newspapers use convergent approaches based on a moral view of gender, guided by the ideology of criminal practices related to masculinities. I conclude that the press, through its style, treatment, and tenor, tends to (re)produce biased, sensationalised, and stereotypical portraits of the behaviour of male criminals, performing them as “monsters”, “insane”, and “ancestral”. This also often occurs by attributing different notions of “otherness” when focusing excessively on “migrant criminals” associated with particularly marginalised populations such as male sexual predators.
      PubDate: 2021-12-09
      DOI: 10.5817/SOC2021-2-87
      Issue No: Vol. 18, No. 2 (2021)
  • A Recipe for Heganism' Masculinity, Meat-Avoidance and the Cookbook

    • Authors: Rebecca Jones
      Pages: 105 - 121
      Abstract: Veganism and plant-based diets have grown exponentially in popularity in the UK in recent years. Despite this overall growth in popularity, however, there remains a gender disparity amongst vegans, with men remaining under-represented amongst those identifying as vegan. The increased popularity of veganism and plant-based diets has both resulted in, and been boosted by, a recent surge in the number of vegan and plant-based cookbooks being published to the UK market. This article offers a qualitative textual analysis of three vegan and/or plant-based cookbooks by male authors published to the UK market in 2018. This analysis suggests new ways of thinking about the roles of food and diet in constructing and inscribing masculine identities, and the power that the vegan movement, in its broadest sense, has to either reify or challenge prescribed and restrictive masculinities as it seeks to promote veganism and plant-based diets.
      PubDate: 2021-12-09
      DOI: 10.5817/SOC2021-2-105
      Issue No: Vol. 18, No. 2 (2021)
  • The Borders of Personal and Political: Argumentative Analysis of a
           (Possible) Sexual Harassment Case in the “#MeToo Era”

    • Authors: Veronika Valkovičová
      Pages: 125 - 143
      Abstract: Facilitated by the widespread use of the communication tool #MeToo, the online public space has been opening up to survivor stories and is providing interpersonal emotional support to individuals with experiences of sexual harassment or violence. Witnessing the widespread and collective demand for de-stigmatised survivor-centred and empowering approaches to violence, the scholarly community has been discussing these events as the example of (feminist) counter-publics with counter-narratives, or as the “transformative politics of visibility”. This case study contemplates the reactionary forces, focusing on negotiating discursive practices which aim to resist (feminist) counter-narratives in the Slovak online environment. We wish to enrich the existing literature by drawing on the developing scholarship of discourse analysis studies in the “#MeToo era” and by looking at the argumentative strategies applied by the discussants with regards to one (potential) case of sexual harassment. We do so by proposing to treat the interpretative frameworks of the discussants as stemming from experiences with dominant media narratives, and as being built around the discursive negotiations of “public-private space” and “personalpolitical issues”, well-known to feminist theorisations of sexual harassment and violence since the 1970s.
      PubDate: 2021-12-09
      DOI: 10.5817/SOC2021-2-125
      Issue No: Vol. 18, No. 2 (2021)
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Heriot-Watt University
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