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Journal of Communication Management
Journal Prestige (SJR): 0.625
Citation Impact (citeScore): 1
Number of Followers: 6  
 
  Hybrid Journal Hybrid journal (It can contain Open Access articles)
ISSN (Print) 1363-254X
Published by Emerald Homepage  [341 journals]
  • Social Media Recruitment 3.0
    • Pages: 122 - 137
      Abstract: Journal of Communication Management, Volume 22, Issue 2, Page 122-137, May 2018.
      Purpose Drawing on a unique case of a Web 3.0 recruitment campaign, the purpose of this paper is to explore how a Web 3.0 social media recruitment communication strategy influence, add value to and challenge conventional recruitment communication management. Design/methodology/approach The study draws on a reflexive dialogical research approach, which means that it is methodologically designed as a critical dialogue between on the one hand an empirical case and on the other hand theories on social media and strategic communication. Findings The study points toward a fundamental new approach to recruitment communication. The application of a Web 3.0 strategy entails what we term an open source recruitment strategy and a redirection of employee focus from work life to private life. These insights point toward ontologically challenging the basic assumptions of employees, work life and the employing organization. Research limitations/implications The paper presents a single-case study, which prepares the ground for larger, longitudinal studies. Such studies may apply a more long-term focus on the implications of applying Web 3.0 recruitment strategies and how they may be integrated into – or how they challenge – overall corporate communication strategies. Practical implications A turn toward Web 3.0 in recruitment communication affects the degree of interactional complexity and the level of managerial control. Furthermore, the authors argue that the utilization of a Web 3.0 strategy in recruitment communication put forth precarious dilemmas and challenges of controllability, controversy, ownership and power relations, demanding organizations to cautiously entering the social media 3.0 employment market. Originality/value This study indicates how the value and potentials of social media as facilitating participatory processes and community conversations can be strategically used in and fundamentally alter recruitment communication, and hence offers new insights into a paradigmatically new way of understanding what strategic social media recruitment is, can and do.
      Citation: Journal of Communication Management
      PubDate: 2018-04-23T12:32:36Z
      DOI: 10.1108/JCOM-11-2017-0131
       
  • Crafting employee trust: from authenticity, transparency to engagement
    • Pages: 138 - 160
      Abstract: Journal of Communication Management, Volume 22, Issue 2, Page 138-160, May 2018.
      Purpose The purpose of this paper is to propose and test a model examining how three influential organizational factors – authentic leadership, transparent organizational communication, and employee engagement – are linked to employee trust. Design/methodology/approach This study conducted an online survey on a random sample of 391 employees across different industry sectors in the USA. Findings Authentic leadership, transparent organizational communication, and employee engagement directly and significantly influenced the level of trust that employees have toward their organizations. Authentic leadership indirectly impacted employee engagement through transparent organizational communication. Authentic leadership also indirectly affected employee trust via the presence of transparent organizational communication and employee engagement. Practical implications The study informs communication managers and organizational leaders with the importance of integrating authentic leadership and transparent communication skills, strategies, and tactics in various training and mentoring workshops. Creating a motivating, nurturing, and transparent organizational environment contributes to employee engagement and trust. Originality/value This study examines the drivers of employee trust by testing the effects of employee engagement, authentic leadership, and transparent organizational communication.
      Citation: Journal of Communication Management
      PubDate: 2018-04-23T12:33:03Z
      DOI: 10.1108/JCOM-07-2016-0055
       
  • It’s My Time: applying the health belief model to prevent cervical
           cancer among college-age women
    • Pages: 161 - 178
      Abstract: Journal of Communication Management, Volume 22, Issue 2, Page 161-178, May 2018.
      Purpose Cervical cancer (CxCa) incidence and mortality remain unacceptably high in South Carolina, USA, presenting an ideal opportunity for intervention. To address this need, Cervical Cancer-Free South Carolina developed an academic-community partnership with researchers and students at a public university to design, implement, and evaluate a theory-based CxCa communication campaign, It’s My Time. The paper aims to discuss this issue. Design/methodology/approach The goal of this campaign was to decrease CxCa by increasing human papillomavirus (HPV) vaccination and appropriate screening. This paper describes the development, implementation, and evaluation of a successful theory-based CxCa prevention communication campaign for college women based on formative audience research and targeted messages delivered to audience segments through new and traditional communication channels. The health belief model (HBM) served as a theoretical framework for the campaign throughout development, implementation, and evaluation. Findings This campaign demonstrated the effectiveness of the HBM to address CxCa prevention, including HPV vaccine acceptability. The campaign aimed to increase perceptions of susceptibility, which were low, by emphasizing that HPV is a sexually transmitted infection. A community-based grassroots approach to addressing disparities in CxCa prevention increased benefits and decreased barriers. Social media emerged as a particularly appropriate platform to disseminate cues to action. In total, 60 percent of participants who responded to an anonymous web-based survey evaluation indicated that they received the HPV vaccine as a result of campaign messages. Originality/value This paper offers practical suggestions to campaign planners about building academic-community partnerships to develop theory-based communication campaigns that include conducting formative research, segmenting target audiences, engaging with young people, and incorporating social media.
      Citation: Journal of Communication Management
      PubDate: 2018-04-23T12:33:01Z
      DOI: 10.1108/JCOM-06-2016-0044
       
  • How focusing positively on errors can help organizations become more
           communicative
    • Pages: 179 - 196
      Abstract: Journal of Communication Management, Volume 22, Issue 2, Page 179-196, May 2018.
      Purpose The purpose of this paper is to gain new knowledge of how organizational errors can be used to early detect signals of impending crises and thereby develop internal crisis communication. Three communication processes – organizational culture, leadership and learning – that are particularly important for the development of internal crisis communication are focused. The paper also discusses what kind of learning error management supports, and suggests how crisis communication as a practice can be developed. The thesis is that intensified work of improving internal crisis communication is a vital step of becoming a communicative organization, where all coworkers are understood and act as strategic communicators. Design/methodology/approach This empirical study is part of a three-year research project on internal crisis communication within a Swedish university hospital. This paper is based on a sub-study with 37 qualitative semi-structured interviews with nurses, physicians, managers and crisis management specialists within the hospital. Findings The paper offers knowledge about how internal crisis communication can be developed by focusing on errors as resource to anticipate a crisis and as material for organizational learning. Coworkers are mainly focused in the article and are seen as important sources and strategic communicators. It is further emphasized that error management is not a matter of technological solutions, but rather a question of communicative aspects of leadership and organizational culture. Practical implications It is suggested that initiatives to develop internal crisis communication is an important step for organizations in becoming communicative organizations, and communication professionals have an important role to facilitate this development. Originality/value This paper gives a new understanding of internal crisis communication and the importance of leadership and culture.
      Citation: Journal of Communication Management
      PubDate: 2018-04-23T12:32:27Z
      DOI: 10.1108/JCOM-04-2017-0044
       
  • An exploratory analysis of corporate social responsibility reporting in US
           pharmaceutical companies
    • Pages: 197 - 211
      Abstract: Journal of Communication Management, Volume 22, Issue 2, Page 197-211, May 2018.
      Purpose The purpose of this paper is to compare “how we see ourselves” vs “how others see us” when communicating corporate social responsibility (CSR) activities in US pharmaceutical companies. Design/methodology/approach Data were collected as follows: CSR reports from the companies themselves and Business Press reports from the Lexis-Nexis database. NVivo content analysis was used to compare CSR communication by companies and the Business Press. This analysis was comprised of almost 10 million words. Comparisons of Carroll’s framework, including the economic, legal, ethical, and philanthropic categories between CSR reports and the Business Press, were done. Additional analysis was done to discern individual, organizational, and societal patterns of communications. Return on assets was computed for companies that have formal CSR reports and those that do not. Findings The analysis of documents containing almost 10 million words allowed the following conclusions: companies communicate more about their economic and philanthropic activities, and the Business Press communicates more about their legal and ethical activities. The companies and the Business Press communicated similarly about individual CSR. The organization communicated more about organizational topics, and the Business Press communicated less about societal topics. Originality/value This paper makes both substantive and methodological contributions. Its substantive contribution allows an understanding of what pharmaceutical companies need to do to fully communicate their CSR activities. Its methodological contribution is in suggesting that content analysis be used in understanding communication patterns. A levels of analysis approach allowed the discernment of individual-oriented, organizational, and societal-oriented communication patterns.
      Citation: Journal of Communication Management
      PubDate: 2018-04-23T12:32:42Z
      DOI: 10.1108/JCOM-02-2017-0020
       
  • Reading beyond the lines: themes and cultural values in corporate
           leaders’ communication
    • Pages: 212 - 232
      Abstract: Journal of Communication Management, Volume 22, Issue 2, Page 212-232, May 2018.
      Purpose The unprecedented economic development and increase in the number of global corporations in the Greater China region, comprising the Chinese mainland, Taiwan and Hong Kong, have led to more emphasis on corporate leader-stakeholder communication. Bilingual web-based messages posted on corporate websites, which aim to strategically cultivate positive relationships between leaders and stakeholders, have emerged as a primary mode of communication for Chinese corporations. However, a research study investigating the prominent themes and underlying cultural values depicted in leaders’ messages intended for different groups of stakeholders is lacking. Therefore, the purpose of this paper is to investigate the themes and cultural values expressed through corporate leaders’ web-based messages in a non-western context. Design/methodology/approach Using an inductive approach, open coding and a categorization system, this study analyzed the web-based messages of leading corporations with WordSmith 6.0. Findings Six prominent themes in leaders’ communication were identified. These themes included, in order of importance: company development, operating philosophy, company profile, business environment, performance, and products and services. It was found that leaders strategically selected certain themes such as focusing on progress and the business environment but omitted others depending on how they wanted to strategically influence their stakeholders’ attitudes. Differences between the cultural values depicted in Chinese and the corresponding English messages could be attributed to leaders’ cultural adaptation of the messages intended for non-domestic stakeholders. Originality/value Since this study provides insights into the major themes preferred by leaders of corporations operating in Greater China, it will enable existing stakeholders to understand the main business focus of leaders and offer leaders more information about commonly accepted themes. These possibilities for enhanced knowledge on the part of stakeholders and business leaders, in turn, may potentially increase academic appreciation of the complexities involved in corporate communication. It also informs stakeholders about the variations in the values reflected in the English and Chinese messages of leaders, and, therefore, has a potential to offer value to academics and practitioners.
      Citation: Journal of Communication Management
      PubDate: 2018-04-23T12:32:18Z
      DOI: 10.1108/JCOM-01-2017-0005
       
  • Identifying competence characteristics for excellent communication
           professionals
    • Pages: 233 - 252
      Abstract: Journal of Communication Management, Volume 22, Issue 2, Page 233-252, May 2018.
      Purpose The purpose of this paper is to clarify which knowledge, skills and behaviors are used to describe excellent performance in professional communication. As the demand for talented communication professionals increases, organizations and educators need an empirically defined set of performance criteria to guide the development of (potentially) excellent communication professionals (ECPs). This research aimed to render a competence profile which could assist in the development of recruitment, training and development to develop relevant programs for high-potential communication practitioners. Design/methodology/approach This mixed-method research was approached in two phases: first, a series of focus groups (n=16) were held to explore work field perspectives resulting in a concept profile, and second, a series of expert panels (n=30) following the Delphi method were conducted to determine the extent of agreement with the findings. Findings Participants clarified that excellent performance is characterized by competences which transcend normative technical skills or practical communication knowledge. The five domains, 16 item “SEEDS” competence profile describes that ECPs are distinguished by their compounded ability to be strategic, empathic, expressive, and decisive and to see patterns and interrelationships. Research limitations/implications Although a broad range of relevant professionals were involved in both phases, the study could be considered limited in size and scope. Research was conducted in one national setting therefore further research would be necessary to confirm generalizability of the results to other cultural contexts. Originality/value Although many competence frameworks exist which describe normative performance in this profession, specific criteria which illustrate excellent performance have not yet been identified. This competence profile clarifies characteristics which typify excellent performance in professional communication and can be helpful to educators and employers who wish to identify and create suitable training programs for ECPs.
      Citation: Journal of Communication Management
      PubDate: 2018-04-23T12:32:49Z
      DOI: 10.1108/JCOM-07-2016-0051
       
  • The art of strategic improvisation
    • Pages: 253 - 258
      Abstract: Journal of Communication Management, Volume 22, Issue 2, Page 253-258, May 2018.
      Purpose The purpose of this paper is to describe strategic improvisation, a contemporary concept and approach based on the creative arts and organizational crisis theory, as a valuable approach for communication professionals. Strategic improvisation combines the need for planning and structure with creative action, and is a normative idea of how to work in an efficient way. Design/methodology/approach The concept is developed in a collaborative project between a major Swedish communications agency and a university scholar. The empirical foundation consists of 25 qualitative interviews with a strategic selection of successful communication professionals, identified as typical strategic improvisers. Findings An analysis of the interviews led to 11 defining patterns or themes typical for strategic improvisation and strategic improvisers. The interviews and the theoretical framework is the foundation of a communication model. Strategic improvisation is defined as a situational interpretation within a given framework. The model has three interconnected parts: a clear framework (composition), a professional interpretation (interpretation) and a situational adaptation based on given possibilities and conditions (improvisation). Research limitations/implications This is not a peer reviewed paper, but a paper in the section “In Practice,” directed toward communication professionals. Originality/value The ideas and model are connected to theories of improvisation, especially in music, which is rare in the field of communication management, and developed in a collaborative project between practice and research.
      Citation: Journal of Communication Management
      PubDate: 2018-04-23T12:33:00Z
      DOI: 10.1108/JCOM-03-2018-0020
       
  • Vicarious interaction
    • Abstract: Journal of Communication Management, Ahead of Print.
      Purpose The purpose of this paper is to explore how online interaction with an organization impacts not only those users participating in the exchange, but also those that witness the interaction and are influenced as suggested by social cognitive theory. Design/methodology/approach This study utilized a mixed methodological approach. First, 20 interviews with social media users were conducted to explore their perceptions of observed two-way communication between organizations and other users within social media spaces. An experiment then compared the effects of interacting with an organization via social media vs simply observing organizations interacting with other users. Findings The findings from both studies support the assertion that publics do not have to actively participate in two-way communication with an organization for an observed exchange to have an impact. When an organization has a conversation with one follower, others see that interaction and are affected by it. Practical implications This study has implications for the practice of online communication by organizations. Practitioners must consider how interactions impact those publics who are observing rather than only the few who are engaging. In the social media realm, priority should be given to followers posting legitimate questions or concerns. Responding to positive comments can also improve perceptions of the organization but is seen as going above and beyond. Originality/value This paper introduces the concept of vicarious interaction – a phenomenon warranting further investigation by strategic communication scholars. Distinguishing between the effects of “vicarious interaction” and direct interaction could have significant consequences for the study of relational or symmetrical approaches to social media.
      Citation: Journal of Communication Management
      PubDate: 2018-05-25T12:16:42Z
      DOI: 10.1108/JCOM-11-2017-0129
       
 
 
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