Journal Cover Journal of Communication Management
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   Hybrid Journal Hybrid journal (It can contain Open Access articles)
   ISSN (Print) 1363-254X
   Published by Emerald Homepage  [335 journals]
  • The European refugee crisis: organisational responses and communication
           strategies
    • Pages: 322 - 325
      Abstract: Journal of Communication Management, Volume 21, Issue 4, Page 322-325, November 2017.

      Citation: Journal of Communication Management
      PubDate: 2017-10-19T08:02:11Z
      DOI: 10.1108/JCOM-09-2017-0095
       
  • The response of Swedish and Norwegian public diplomacy and nation branding
           actors to the refugee crisis
    • Pages: 326 - 341
      Abstract: Journal of Communication Management, Volume 21, Issue 4, Page 326-341, November 2017.
      Purpose The purpose of this paper is to analyse the communication management of the Swedish and Norwegian Governments during the 2015-2016 refugee crisis. It does so in the context of recent debates into public diplomacy (PD) and nation branding, on the understanding that governments seek to manage their reputations in order to attract trade, investment and tourism, as well as generate broader interest in their policies and values. Design/methodology/approach The study is based upon a case study of each country’s response, and draws upon qualitative interviews and document analysis. Findings The study finds that more than a decade of advances in PD can be readily adapted to negative branding aimed at dissuading undesired publics. However, opportunities remain for communication professionals to ensure that brand values are not discarded. Originality/value The study is among the first to examine the contemporary PD and nation branding apparatus when it is used to dissuade and even repulse target groups. It therefore explores some important issues related to communication management in the public sector.
      Citation: Journal of Communication Management
      PubDate: 2017-10-19T08:02:10Z
      DOI: 10.1108/JCOM-03-2017-0040
       
  • Deterrence by public diplomacy
    • Pages: 342 - 354
      Abstract: Journal of Communication Management, Volume 21, Issue 4, Page 342-354, November 2017.
      Purpose The purpose of this paper is to contribute to the growing public diplomacy literature as it focuses on the crucial, but so far largely unnoticed negative dimension of public diplomacy by analyzing information campaigns targeting unwanted people as one instrument of public diplomacy. Design/methodology/approach Using the cases of Australia and Germany this paper analyses the public diplomacy narratives of these two countries and contrasts those with the messages both countries communicate to potential migrants/refuges through a number of information campaigns. Based on this assessment the paper highlights the negative dimension of public diplomacy and discusses how this negative dimension influences the conduct of public diplomacy. Findings Both cases clearly exemplify that public diplomacy is no altruistic affair and that public diplomacy is facing new challenges due to this concurrence of opposing images it aims to communicate. It further illustrates that this negative dimension not only challenges the understanding of public diplomacy, but at the same time exemplifies a communicative predicament which, it is argued, cannot be solved satisfactory and requires a trade-off between deterrence and attraction. The predicament arises from the dichotomy of presenting a positive image of a country to produce endorsement and sympathy as well as to attract tourists and investment, while at the same time communicating a negative image to deter uninvited people from entering the country. Practical implications Referring to this communicative predicament, the paper suggests that those campaigns are unrewarding for two reasons: first, they apparently do not achieve their objectives and at the same time undermine other public diplomacy initiatives. Originality/value The paper highlights the normally neglected fact that public diplomacy is not only concerned with presenting a positive image of a country and winning hearts and minds, but that public diplomacy also has a negative dimension which needs more academic analysis and practitioner’s attention.
      Citation: Journal of Communication Management
      PubDate: 2017-10-19T08:02:02Z
      DOI: 10.1108/JCOM-02-2017-0024
       
  • Exploring citizens’ judgments about the legitimacy of public
           policies on refugees
    • Pages: 355 - 369
      Abstract: Journal of Communication Management, Volume 21, Issue 4, Page 355-369, November 2017.
      Purpose The purpose of this paper is threefold: to introduce a theoretical frame regarding the meaning of legitimacy as an intangible asset of the public sector; to test a way of operationalizing legitimacy typologies that allows exploring and comparing how citizens from two countries evaluate the legitimacy of public policies; and to suggest implications for governments’ legitimacy-building strategies in shared international crisis, such as the refugees coming from the Syrian region. Design/methodology/approach Building on Suchman’s typology, it was defined and categorized different types of legitimacy into concrete measurable, communication related statements concerning consequential, procedural, structural and personal. For the illustrative example, four focus groups were conducted in two different European societies as a mean to have two poles of comparison. Findings The paper reports current understanding of legitimacy by citizens, discusses how different legitimacy types might demand different communication and public diplomacy approaches. The basis for hypothesis for further research on how governments should build legitimacy during emerging societal issues such as immigration policies is set. Practical implications It proposes a typology and its operationalization, discusses how communication might shape legitimacy and profiles the challenge governments have in building it. Within a public diplomacy context, it brings clues for new strategies to the challenge of explaining policies on international crisis combining the tension of domestic with foreign publics. Originality/value There is little research so far in search for clues for communication strategies for the legitimacy of policies on the 2015 European refugee’s crisis. This contributes to the emerging area of intangible assets in the public sector and tests a focus-group research strategy with both hermeneutical and pragmatic aims. Combine public diplomacy theory with public sector intangible assets theory to respond to the tension of internal and external public demands.
      Citation: Journal of Communication Management
      PubDate: 2017-10-19T08:01:58Z
      DOI: 10.1108/JCOM-02-2017-0025
       
  • Corporate social responsibility accounting for arising issues
    • Pages: 370 - 383
      Abstract: Journal of Communication Management, Volume 21, Issue 4, Page 370-383, November 2017.
      Purpose Arising societal issues challenge corporate social responsibility. The purpose of this paper is to analyze how corporations account for arising issues under different institutional settings: the stakeholder oriented corporate governance model of Germany is hypothesized to produce a different response than the more state dominated Swedish welfare model. Design/methodology/approach This paper takes the reported CSR response of the largest corporations in Germany and Sweden, in relation to the 2015 European refugee crisis, as its case. In total, 157 annual reports are investigated by means of text analysis for statements in relation to the European refugee crisis. Findings Empirically, German corporations are more prone to communicate on this emerging issue, and deploying corporate resources to an emerging societal crisis. Based on that finding, this study concludes that the German model is more in line with international CSR-discourse than the Swedish. Research limitations/implications This study has implications for institutional theory perspectives on CSR accounting-related issues. By comparing two economies that would be characterized as “coordinated market economies” a somewhat different set of topics becomes apparent. Further considering country context could be useful when expanding the debate on CSR accounting. Originality/value This study is the first to empirically investigate corporate diplomacy with regard to the European refugee crisis. Besides others, corporations are important societal players. Therefore, corporations bear both, the obligation to deal with arising issues and the potential to participate in public opinion-forming with regard to those issues.
      Citation: Journal of Communication Management
      PubDate: 2017-10-19T08:02:05Z
      DOI: 10.1108/JCOM-02-2017-0028
       
  • Between sealed borders and welcome culture
    • Pages: 384 - 398
      Abstract: Journal of Communication Management, Volume 21, Issue 4, Page 384-398, November 2017.
      Purpose The purpose of this paper is to investigate the German and Hungarian Governments’ mediated public diplomacy (mpd) efforts during the European migrant crisis and their reflection in the international news media. Design/methodology/approach The study relies on a quantitative content analysis of English press releases and interviews distributed by the governments and their reflection in CNN and Al-Jazeera English. Overall, a sample of 483 texts was coded. Herein, the main actors, topics, frames, and information subsidies were analyzed. A comparison of the public diplomacy efforts and their reflection in the news then allows for assumptions about their potential impact on the news. Findings The data shows that the Hungarian Government uses more information subsidies in their communication than their German counterpart. Hence, the news agenda shows more similarities to the main topics put forward in the Hungarian sub-sample. The news framing, however, is more favorable toward the perspectives put forward in the German public diplomacy. Practical implications The results indicate that well planned and designed messaging does not guarantee successful communication. It also shows that critical journalism still plays an important role in the international news production. Originality/value The paper’s main contribution is that it goes beyond the war-based case studies on mpd and investigates one of the most relevant transnational issues in the last decades. In addition, it sheds light on why the media reflect some sponsored frames while they mostly discredit others.
      Citation: Journal of Communication Management
      PubDate: 2017-10-19T08:02:13Z
      DOI: 10.1108/JCOM-02-2017-0013
       
  • A quest for soft power: Turkey and the Syrian refugee crisis
    • Pages: 399 - 410
      Abstract: Journal of Communication Management, Volume 21, Issue 4, Page 399-410, November 2017.
      Purpose The purpose of this paper is to bring a communication management perspective to how nations might use their involvement in humanitarian responses to refugee crisis in attempts to improve their global standing through a case study of Turkish efforts during the Syrian Civil War. Design/methodology/approach In order to assess the context of Turkey’s attempts to communicate its humanitarian response to the Syrian refugee crisis and its political discourse, the authors use a two-level analysis. The authors utilize a framing analysis and the informational framework of public diplomacy. The authors conduct a framing analysis of 14 speeches delivered by President Recep Tayyip Erdogan and Foreign Minister Mevlüt Çavusoglu at various international platforms in order to determine the frames and the information frame strategies employed. The authors investigate how Turkey managed its communication efforts and the ways in which the frames are used to reflect Turkey’s nation brand. Findings The analysis indicates that Turkey uses three frames: benevolent country, righteous side, and global power. These frames indicate that Turkey sees the refugee crisis as a problem resulting from the inefficiency of the international community and presents the “Turkish model” as the benevolent and righteous example to overcome these inefficiencies. Based on the information framework strategies used, it can be argued that the positive impact of these frames on the Turkish brand will be limited to certain audiences mainly due to the communication priorities of the country. Originality/value This study provides a novel communication management outlook on humanitarian aid and public diplomacy through an analysis of Turkey as an illustrative case exemplifying communication of development. This study also demonstrates a framework to assess the communication management strategies of other nations that are encountering global refugee crisis and similar humanitarian relief efforts.
      Citation: Journal of Communication Management
      PubDate: 2017-10-19T08:01:56Z
      DOI: 10.1108/JCOM-04-2017-0042
       
  • #Migrantcrisis: “tagging” the European migration crisis on
           Twitter
    • Pages: 411 - 426
      Abstract: Journal of Communication Management, Volume 21, Issue 4, Page 411-426, November 2017.
      Purpose The purpose of this paper is to explore how the transnational discourse on the migrant crisis materialized on Twitter; it analyses how different stakeholders make use of online platforms to engage in the transnational digital public sphere in a crisis context. Design/methodology/approach The case study combines insights from research on transnational public discourses with web sphere theory for the methodological angle; it also applies social network and semantic analysis as empirical methods for data analysis. Twitter data related to #migrantcrisis and published on the 26 of February 2016 were collected, processed and visualised with NodeXL. Findings The social network and semantic analysis of 4,277 tweets identified the key actors/stakeholders who dominated the transnational web discourse and the main topics subsumed under the #migrantcrisis. The results suggest that the hierarchical structures that shaped the “offline” public sphere resonate in the digital public sphere. Simultaneously, strong links with general EU politics and other crisis events that caused turmoil in the transnational public sphere emerged as well. Research limitations/implications The paper provides an exploratory mapping of noticeable tendencies in a data set that is limited to the 26 of February 2016, which marked the closing of borders along the so-called “Balkan Route” to Europe. Originality/value This paper examines the usage of Twitter and the formation of the transnational web discourse by focusing the examination of a key date and event as regards to the unfolding of the migrant crisis in Europe.
      Citation: Journal of Communication Management
      PubDate: 2017-10-19T08:02:04Z
      DOI: 10.1108/JCOM-02-2017-0026
       
 
 
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