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Journal of Retailing and Consumer Services
Journal Prestige (SJR): 1.216
Citation Impact (citeScore): 4
Number of Followers: 5  
 
  Hybrid Journal Hybrid journal (It can contain Open Access articles)
ISSN (Print) 0969-6989
Published by Elsevier Homepage  [3159 journals]
  • Fun and fair, and I don’t care: The role of enjoyment, fairness and
           subjective norms on online gambling intentions
    • Abstract: Publication date: September 2018Source: Journal of Retailing and Consumer Services, Volume 44Author(s): Jirka Konietzny, Albert Caruana, Mario L. Cassar Online gambling is a fast-growing phenomenon reflected in an industry experiencing rapid growth rates. Effective marketing in the industry requires a better understanding of what drives online gambling intention of recreational gamblers. This study introduces and considers the concept of anticipated enjoyment which, together with perceived fairness and social norm, impact online gambling intention. The resultant research model is tested using mediated-moderated regression among a sample of 270 respondents from an online gambling firm. Results indicate that anticipated enjoyment is an important driver of online gambling intention. Implications for management are discussed and limitations noted.
       
  • Does price sensitivity and price level influence store price image and
           repurchase intention in retail markets'
    • Abstract: Publication date: September 2018Source: Journal of Retailing and Consumer Services, Volume 44Author(s): Ana Paula Graciola, Deonir De Toni, Vinicius Zanchet de Lima, Gabriel Sperandio Milan In today's competitive price environment, customers are more sensitive to store price image as a driver of the decision of where to buy. This paper addresses the impact of store price image on repurchase intentions in the context of retail markets in the south of Brazil. The moderating effects of price sensitivity and price level are also analyzed. A comprehensive model reports determinants of repurchase intentions. A descriptive quantitative research study is undertaken, based on an applied survey. Partial least squares–structural equation modeling (PLS–SEM) is used, supported by Smart-PLS 3.2.7. The model sample includes 207 customers, university students who had experienced retail purchases in different formats of supermarkets. The data analysis yields surprising findings. Results show that store price image positively impacted on customer repurchase intentions, with low and high price levels moderating these effects. Price sensitivity also presented moderating effects as another important variable acting on the relation between store price image and repurchase intentions for both low and high price sensitivity customers. The implications of these findings are discussed with suggestions for future research.
       
  • Those prices are HOT! How temperature-related visual cues anchor
           expectations of price and value
    • Abstract: Publication date: September 2018Source: Journal of Retailing and Consumer Services, Volume 44Author(s): Michael Barbera, Gavin Northey, Felix Septianto, Daniela Spanjaard
       
  • The flagship stores as sustainability communication channels for luxury
           fashion retailers
    • Abstract: Publication date: September 2018Source: Journal of Retailing and Consumer Services, Volume 44Author(s): Elisa Arrigo Sustainability issues have arisen also in luxury retailing; the paper aims at investigating the role played by flagship stores in expressing the sustainability commitment of luxury fashion brands and at defining the key features of in-store sustainability communications. Through a qualitative research design, a conceptual framework has been proposed on how flagship stores should be designed and managed to display a commitment towards sustainable development. Findings identified for the first time the distinctive aspects of sustainability communications delivered within and through flagship stores, and revealed that such in-store communications can support luxury fashion retailers in making stakeholders aware of their sustainability commitment.
       
  • How convenient is it' Delivering online shopping convenience to
           enhance customer satisfaction and encourage e-WOM
    • Abstract: Publication date: September 2018Source: Journal of Retailing and Consumer Services, Volume 44Author(s): Paulo Duarte, Susana Costa e Silva, Margarida Bernardo Ferreira The purpose of this article is to identify which dimensions of online convenience affect consumers’ intention of using online shopping and explore a conceptual model to measuring consumer perceptions of online shopping convenience in order to surpass the shortcomings of previous studies that did not examine the consequences of convenience shopping experience. A sample of 250 Portuguese young individuals participate in the empirical study. Confirmatory Factor Analysis (CFA) and a covariance-based Structural Equation Model (CB-SEM) were used to validate the measurement model and to test the relationships in the model. The results reveal that Possession, Transaction, and Evaluation are the dimensions with more influence in online shopping convenience. The outcomes of this study extend previous works on online convenience and help to understand which factors drive online satisfaction and enhance behavioral intentions and e-WOM. Contributions to the body of knowledge and the implications for e-commerce retailers are presented. In face of the findings, retailers should be conscious that customer expectations of online convenience have increased as a natural response to the service innovations introduced by website managers and marketers. Therefore, frequent monitoring of consumers’ perceptions and expectations about online convenience is a prerequisite for achieving continuous improvement in rendering highly convenient online service.
       
  • The influence of audience characteristics on the effectiveness of brand
           placement memory
    • Abstract: Publication date: September 2018Source: Journal of Retailing and Consumer Services, Volume 44Author(s): Thamaraiselvan Natarajan, Senthil Arasu Balasubramaniam, Gladys Stephen, Daniel Inbaraj Jublee, Dharun Lingam Kasilingam The purpose of this paper is to explore the influence of audience characteristics (who engage with the media content and characters) on brand placement memory. A theoretical framework was empirically tested to examine the influence of predictor variables that includes cognitive and affective reactions, star liking and identification with character on brand recall, from 420 responses gathered from a stimuli-based questionnaire administered to 18-34 age group audiences. To validate the hypotheses, PLS analysis (a variance-based structural equation modelling technique) was conducted using Smart-PLS. The results demonstrate that pleasure, arousal, cognitive effort and star liking do not have a direct influence on brand recall. However, it has indirect influence on brand recall through identification with a character that plays a significant role in memory of brand placement. Audiences who are highly involved in entertainment content and with characters hold the ability to recall brands placed in entertainment content. This engagement with the content and character ultimately results in brand recall and thereby marketers, production houses and brand placement agencies may target the Indian audiences’ memory of brands movies through media characters.
       
  • Shifting value perceptions among young urban Indian consumers: The role of
           need for distinctiveness and western acculturation
    • Abstract: Publication date: September 2018Source: Journal of Retailing and Consumer Services, Volume 44Author(s): Manveer Mann, Wi-Suk Kwon, Sang-Eun Byun Very limited research addresses cultural change and consumer decisions in key emerging markets experiencing proliferation of Western brands and retail formats. This study fills the gap in the literature by investigating the role of need for distinctiveness and Western acculturation in shifting value perceptions of Western brands and Western retail formats among young urban Indian consumers, an emerging market with growing spending power. Mall/market-intercept surveys in four Indian cities revealed that young urban Indian consumers’ need for distinctiveness accelerated Western acculturation, thereby enhancing perceived values of Western brands and Western retail formats. Such value perceptions significantly increased intention to buy Western brands at Western retail formats. Theoretical and managerial implications are discussed for retailers seeking to enter or expand in India, especially those targeting young urban consumers.
       
  • Together always better' The impact of shopping companions and shopping
           motivation on adolescents' shopping experience
    • Abstract: Publication date: September 2018Source: Journal of Retailing and Consumer Services, Volume 44Author(s): Stefanie Wenzel, Martin Benkenstein Although it is well known that teenagers primarily shop together with other teenagers, few studies have been conducted to date regarding the impact of joint shopping among teenagers. The objective of this study is to analyze the direct and indirect effects of teenagers shopping with a friend on customer satisfaction through consumer emotions. Furthermore, we examine whether the strength of this relationship differs across adolescents' shopping motivations. In a scenario-based experiment, data was collected from 150 pupils from a German comprehensive school. The results show a direct impact of a shopping companion on consumers' positive emotions but no significant effect on negative emotions. Moreover, positive emotions mediate the relationship between shopping with a friend and satisfaction with the shopping experience. This research also shows that shopping motivation partly Cmoderates this relation. Our results provide an improved understanding of the effects that shopping companions have on adolescents. We also examine the possible limits of this distinct social orientation. We recommend that retailers concentrate on the positive effects that shopping companions have on adolescents and create a hedonic and welcoming store atmosphere.
       
  • Understanding multichannel shopper journey configuration: An application
           of goal theory
    • Abstract: Publication date: September 2018Source: Journal of Retailing and Consumer Services, Volume 44Author(s): Patricia Harris, Francesca Dall’Olmo Riley, Chris Hand Shopping motivation is the dominant theoretical framework upon which shopping behaviour research is based. A shopper's motivation is assumed to be fixed and enduring, implying, in turn, homogeneity of shopper journeys. This paper reports on an exploratory, qualitative study of 76 multichannel shopper journeys. Heterogeneity of individual consumers’ shopper journey configuration, in terms of numbers and types of phases and channels, was found both within and across product categories, which cannot be accounted for by motivation theory. For an individual shopper, multichannel shopper journey configuration appears to be driven by multiple goals operating at varying levels of abstraction. Higher level goals are relatively stable but lower level goals vary over time, place and context resulting in heterogeneity of journey configuration. Goal theory is proposed as a more suitable lens through which to examine multichannel shopping behaviour, overcoming the deficiencies inherent in shopping motivation theory.
       
  • Brand experience and consumers’ willingness-to-pay (WTP) a price
           premium: Mediating role of brand credibility and perceived uniqueness
    • Abstract: Publication date: September 2018Source: Journal of Retailing and Consumer Services, Volume 44Author(s): Abhishek Dwivedi, Tahmid Nayeem, Feisal Murshed How brand experience can be leveraged to enhance profitability is attracting growing interest from both practitioners and academics. This study develops and empirically validates a conceptual model that investigates how brand experience may influence consumers’ willingness-to-pay (WTP) a price premium, as mediated by brand credibility and perceived uniqueness. Based on data collected from 405 new automobile buyers, analysis reveals that brand experience affects consumers’ WTP a price premium directly as well as indirectly through brand credibility and perceived uniqueness. This research contributes in the domains of experiential marketing, brand management, and pricing strategy and offers actionable insights for managerial practice.
       
  • Designing retail spaces for inclusion
    • Abstract: Publication date: September 2018Source: Journal of Retailing and Consumer Services, Volume 44Author(s): Karen Edwards, Mark S. Rosenbaum, Deborah Brosdahl, Patrick Hughes This article delineates the existence of consumer groups with vulnerabilities, discusses the lack of attention paid to the topic of vulnerable consumers, and calls for both retailing academics and practitioners to work toward constructing frameworks for research and service provision that enhance the welfare of vulnerable consumers. Extant theories and frameworks comprising the foundational knowledge of the retailing and consumer service disciplines have largely explained the marketplace experiences of consumers, without investigating the needs of vulnerable consumer segments. Because the larger consumer base does not necessarily generalize to vulnerable consumers, little is known about how these specific groups of vulnerable consumers can realize the full value inherent in retail exchanges.
       
  • Comparative advertising for goods versus services: Effects of different
           types of product attributes through consumer reactance and activation on
           consumer response
    • Abstract: Publication date: September 2018Source: Journal of Retailing and Consumer Services, Volume 44Author(s): Silke Bambauer-Sachse, Priska Heinzle Comparative retail advertising for goods and services is often based on comparisons of intrinsic or extrinsic product attributes. We examine positive effects through activation and negative effects through reactance on ad attitudes and product evaluations for intrinsic versus extrinsic attribute comparisons and consider the product type (goods vs. services) as a moderator. The results show that reactance has negative and activation has positive effects through ad attitudes on product evaluations. For goods, extrinsic attribute comparisons are beneficial because they produce higher activation and less reactance than intrinsic attribute comparisons. For services, reactance arousal does not differ for intrinsic and extrinsic attribute comparisons, but extrinsic attribute comparisons are beneficial because they have more positive effects through higher activation, which in turn reduces reactance.
       
  • Drivers of user loyalty intention and commitment to a search engine: An
           exploratory study
    • Abstract: Publication date: September 2018Source: Journal of Retailing and Consumer Services, Volume 44Author(s): Deepak Sirdeshmukh, Norita B. Ahmad, M. Sajid Khan, Nicholas J. Ashill Based on consumer value and technology usage research, we propose a conceptual model linking search engine performance to search engine value, user satisfaction with the search engine and search engine reputation for innovation, and ultimately to user loyalty intention and commitment. The results of a study based on data collected from search engine users provide support for a majority of proposed relationships. Functional performance of the search engine affected search engine value. Value was found to be a full mediator of the relationship between functional performance and user satisfaction and between functional performance and reputation for innovation. Aesthetic performance did not affect search engine value but did have a significant effect on reputation for innovation. User satisfaction and search engine reputation for innovation, included as backward looking and forward looking antecedents respectively, influenced user loyalty intention and commitment as anticipated. Implications of the results are discussed and future research avenues are offered.
       
  • What loyal women (and men) want: The role of gender and loyalty program
           characteristics in driving store loyalty
    • Abstract: Publication date: September 2018Source: Journal of Retailing and Consumer Services, Volume 44Author(s): Sonia Vilches-Montero, Ameet Pandit, Renzo Bravo-Olavarria, Chih-Wei (Fred) Chao Despite the use of loyalty programs in the retail/service industry is now spread world-wide, marketing practitioners continue to debate whether loyalty programs increase store loyalty. This study aims to examine how two distinct features of a loyalty program namely: innovativeness and perceived advantages drive women's versus men's attachment to the program and loyalty to the store. Our findings show that the perceived advantages of the loyalty program will be more appealing to men, while female customers will more positively respond to the innovativeness of the program. Further, we show that the interaction between the characteristics of the program (i.e., perceived advantages and innovativeness) and gender affects store loyalty through the mediating role of emotional attachment.
       
  • Understanding moderating effects in increasing share-of-wallet and
           word-of-mouth: A case study of Lidl grocery retailer
    • Abstract: Publication date: September 2018Source: Journal of Retailing and Consumer Services, Volume 44Author(s): Aijaz A. Shaikh, Heikki Karjaluoto, Juho Häkkinen This study examines how five moderating variables (the length of the customer relationship, following a company in print media and on social media, remembering online advertisements, and the customer's age) affect the relationships between perceived value and loyalty and satisfaction and loyalty in the grocery retailing sector. A series of hypotheses were developed and tested with a sample of 2072 discount retailer customers in Finland. The results support all the direct effects hypotheses and show that perceived value and satisfaction both have a positive effect on loyalty, measured as a share of wallet and word of mouth and that the effect of perceived value tends to be stronger in the study context. Also, the five moderating variables have a positive moderating effect on the linkages between perceived value and eWOM and between satisfaction and eWOM. Theoretical and managerial implications, limitations, and future research directions are presented.
       
  • Is stereotypical gender targeting effective for increasing service
           choice'
    • Abstract: Publication date: September 2018Source: Journal of Retailing and Consumer Services, Volume 44Author(s): Friedmann Enav, Brueller Daphna The popular notion in marketing is that different strategies are required for each gender: women are more experiential, whereas men are more instrumental. Most research has examined these differences regarding the single choice evaluation of a brand (SCE) and not in a brand selection context (BSC) between alternatives.The aim of this paper is to examine what utilities are important for men and women when they choose a service. This question is examined in three service categories, using both SCE and BSC to represent consumer choices.Results showed that gender differences appeared only in SCE while the BSC yielded atypical gender considerations. Cognitive load was suggested to blur the stereotypical appearance of gender differences. Thus, when trying to influence brand choice, stereotypical gender targeting may be unjustified.
       
  • Are all Chinese shoppers the same' Evidence of differences in values,
           decision making and shopping motivations between the Han majority and
           other minorities in China
    • Abstract: Publication date: September 2018Source: Journal of Retailing and Consumer Services, Volume 44Author(s): Song Yang, Shiqing Ding, Steven D’Alessandro Many retailing and marketing studies have treated China as an ethnically homogenous country and ignored the differences in consumer values and shopping behavior among its various ethnic groups. The current research takes an important first step and explores the differences between the Chinese ethnic minorities and the mainstream Han majority with respect to consumer values (materialism, ethnocentrism and cosmopolitanism) and eight consumer shopping styles. In a study of 405 Han and other minority collected from students in Yunnan Province it was found that the ethnic minorities were less materialistic but more ethnocentric than the ethnic majority Han Chinese. The two ethnic groups were similar in cosmopolitan orientation and share four out of six shopping styles. The ethnic minorities as opposed to the Han Chinese are less likely to have hedonic shopping motivations. Path analysis suggested the overall importance of materialism in driving western shopping behavior, but important differences across ethnic groups occurred with ethnocentrism for the minorities influencing a desire for in-group representations of fashion and recreational shopping, whilst for majority Han, interest in cosmopolitism does drive a desire for quality, but less interest in fashion and recreational shopping, possibly because such styles may already be part of the Chinese way of life.Retailers in China therefore need consider in some provinces the ethnic composition of the region and cater for differing motivations across sub-cultures. They should not assume that all Chinese are equally materialistic and ethnocentric in their decision making.
       
  • We ARe at home: How augmented reality reshapes mobile marketing and
           consumer-brand relationships
    • Abstract: Publication date: September 2018Source: Journal of Retailing and Consumer Services, Volume 44Author(s): Joachim Scholz, Katherine Duffy Augmented reality (AR) has the potential to reshape the mobile shopping experience and create more meaningful consumer-brand relationships. Yet, the broader experiential and brand-related impact of AR remains unclear, as much existing research adopts an app-centric perspective focused on consumers’ motivations for and reactions to using AR applications. The current article takes a more holistic approach to examine what consumer-brand relationships can be facilitated through augmented reality. Through an ethnographic study of how consumers use Sephora's mobile AR shopping app in their own homes, we find that a close and intimate (rather than transactional) relationship can emerge due to how the branded AR app is incorporated into consumers’ intimate space and their sense of self. This study thus broadens the focus of AR research from the immediate physical context into which virtual information is embedded, to the wider spatial-symbolic context of where consumers use AR apps, as well as to the inner context of how self-augmentations are integrated into consumers’ self-concepts.
       
  • The effects of different, discrete positive emotions on electronic
           word-of-mouth
    • Abstract: Publication date: September 2018Source: Journal of Retailing and Consumer Services, Volume 44Author(s): Felix Septianto, Tung Moi Chiew Prior research has suggested that positive emotions typically leverage the spreading of electronic word-of-mouth (EWOM). However, different, discrete positive emotions cannot be expected to lead to similar outcomes. Thus, the current research aims to address this important gap in the literature by examining the differential influences of discrete positive emotions on EWOM. Across three studies, this research examines the effects of dispositional and incidental emotions on EWOM. Further, a qualitative comparative analysis is used to investigate the combinations of different positive emotions that can lead to higher levels of acceptance of EWOM. This research provides important evidence that not all positive emotions are similarly effective to increase EWOM. Moreover, to the best of our knowledge, this is the first research that explores how different, discrete positive emotions can be “combined” to achieve high levels of acceptance of EWOM.
       
  • Aesthetic or self-expressiveness' Linking brand logo benefits, brand
           stereotypes and relationship quality
    • Abstract: Publication date: September 2018Source: Journal of Retailing and Consumer Services, Volume 44Author(s): Arnold Japutra, Sebastian Molinillo, Shasha Wang Previous research has started to show the importance of consumers’ stereotypes for companies and their brands. However, there has been little research into what predicts these consumers’ stereotypes. This study contributes to the literature by testing aesthetic and self-expressiveness benefits as potential antecedents of consumers’ stereotypes towards brands. We also investigate the role of brand stereotypes on relationship quality. Two studies (n = 714) were conducted in two different categories, product (athletic shoes) and service (university). The results support the proposed relationships between brand logo benefits and brand stereotypes. Interestingly, the importance of brand logo benefits on relationship quality differs between the two categories. Implications for marketers are discussed.
       
  • Technology at the dinner table: Ordering food online through mobile apps
    • Abstract: Publication date: July 2018Source: Journal of Retailing and Consumer Services, Volume 43Author(s): Anuj Pal Kapoor, Madhu Vij Online food-delivery aggregators (OFA’s) are expanding choice and convenience, allowing customers to order from a wide array of restaurants with a single tap on their smart phones. The business of delivering restaurant meals to the home is undergoing rapid change as new online platforms race to capture markets and customers across most of the metropolitan cities in India. The paper aims to investigate online food aggregators (OFA’s) by proposing and empirically testing mobile app attribute-conversion model, to examine how mobile app attributes of online food aggregators influence the purchase decision of a consumer and subsequently lead to conversion. A mix method design was adopted for the study and a pilot study comprising of (n=350) respondents was carried out. The study focuses on four key attributes – visual, navigational, information and collaboration design and identifies the most important mobile app attributes while choosing a particular online food aggregator (OFA) in India.
       
  • Store satisfaction and store loyalty: The moderating role of store
           atmosphere
    • Abstract: Publication date: July 2018Source: Journal of Retailing and Consumer Services, Volume 43Author(s): Barbara Francioni, Elisabetta Savelli, Marco Cioppi
       
  • Consumer-based approach to customer engagement – The case of luxury
           brands
    • Abstract: Publication date: July 2018Source: Journal of Retailing and Consumer Services, Volume 43Author(s): Catherine Prentice, Sandra Maria Correia Loureiro The current study investigates a customer-based approach to customer engagement with a focus on behavioral engagement manifestations. Utilizing theories of social motives and positive psychology, the study proposes that desire and social value are related to consumers to engage with luxury fashion brands, and that such engagement leads to subjective well-being. The data was collected at a well-known venue for luxury fashion brands in Lisbon. The results show that social motives are indeed significantly related to customer engagement which affects an individual's subjective well-being. Some customer engagement behaviors partially mediate the relationship between social motives and well-being. Discussion of these findings and implications for the literature and practitioners conclude the paper.
       
  • Unveiling the features of successful eBay smartphone sellers
    • Abstract: Publication date: July 2018Source: Journal of Retailing and Consumer Services, Volume 43Author(s): Ana Teresa Silva, Sérgio Moro, Paulo Rita, Paulo Cortez The present study adopts a data mining approach based on support vector machines (SVM) for modeling the number of sales of smartphone devices by eBay sellers. The data-based sensitivity analysis was adopted for extracting meaningful knowledge translated into the relevance of each input feature for the model. Such approach allowed unveiling that the number of items the seller also has on auctions, the price and the variety of products the seller offers are the three features that influence most the number of sales, in a total of almost 25%, surpassing the relevance of the features related to customers’ feedback.
       
  • The role of store image, perceived quality, trust and perceived value in
           predicting consumers’ purchase intentions towards organic private label
           food
    • Abstract: Publication date: July 2018Source: Journal of Retailing and Consumer Services, Volume 43Author(s): Faruk Anıl Konuk The trend of introducing organic private label (OPL) products aim to attract health-conscious, environmentally concerned consumers and create store loyalty. Within this context, this present study sheds insights on how store image (SI), perceived quality (PQ), trust in OPL, and perceived value (PV) influence consumers’ purchase intentions (PI) towards OPL food products. Empirical data were collected from consumers with self-administered questionnaires in Istanbul, Turkey. The suggested hypotheses were tested utilizing structural equation modeling. The findings of this research reported that SI has a positive impact on PQ and trust in OPL. It was also revealed that PQ, trust in OPL contributes to perceived value. In addition, both PV, trust in OPL and PV was found to have a positive influence on consumers’ PI. Moreover, the empirical findings also supported that the impact of PQ and trust in OPL on PI is partially mediated by PV. Some implications are also presented at the end of the study.
       
  • It is not always about brand: Design-driven consumers and their
           self-expression
    • Abstract: Publication date: July 2018Source: Journal of Retailing and Consumer Services, Volume 43Author(s): Kyung-Ah (Kay) Byun, Robert Paul Jones, Barbara Ross Wooldridge Consumers often utilize product design as one of the central means for expressing identity. However, few studies have investigated how consumers leverage product design for self-expression, and how a dominant design preference can influence consumers’ self-expression through brands. Drawing upon identity theory, this study examines how design-driven consumers express their personal and social identities. The results suggest that design-dominance among consumers leverages their need-for-uniqueness as a conduit for social identity expression. For consumers with a clear self-concept, expressing uniqueness through product design is weaker. The results also demonstrate that when design-dominance is strong, consumer exhibit a reduced reliance on brands to express their social identity, thus weakening brand loyalty.
       
  • Using the Evaluative Space Grid to better capture manifest ambivalence in
           customer satisfaction surveys
    • Abstract: Publication date: July 2018Source: Journal of Retailing and Consumer Services, Volume 43Author(s): Alice Audrezet, Béatrice Parguel Considering that midpoints on linear scales wrongly aggregates indifferent, uncertain and ambivalent responses, this research investigates the ability of the Evaluative Space Grid (ESG) to disentangle uncertainty from manifest ambivalence. Uncovering situations in which respondents hold simultaneous and conflicting but certain evaluations, manifest ambivalence reveals of utmost significance for market researchers. Using a mixed approach, both qualitative and quantitative, this research confirms that the ESG isolates manifest ambivalence in its upper-right zone, and provides implications for practitioners involved in service quality and consumer satisfaction measurement.
       
  • From “foodies” to “cherry-pickers”: A clustered-based segmentation
           of specialty food retail customers
    • Abstract: Publication date: July 2018Source: Journal of Retailing and Consumer Services, Volume 43Author(s): Cristina Calvo-Porral, Jean-Pierre Lévy-Mangin With the emergence of the specialty stores in the last decades, we address the following question: “What are the main characteristics of specialty food retail customer segments'”. Data from a sample of 597 consumers residing in the US was analyzed through two-step cluster analysis. Results suggest that specialty food customers could be segmented in “standalone rationals”, “foodies”, “cherry pickers” and “indulgencers”; being the “foodies” the most attractive segment since they are strongly involved with specialty food products. Therefore, specialty food retail customers cannot be seen as a homogenous group and retailers could manage specialty food stores as four different retail settings.
       
  • Exploring consumers’ skincare retail patronage
    • Abstract: Publication date: July 2018Source: Journal of Retailing and Consumer Services, Volume 43Author(s): Bo Dai, Lou E. Pelton The purpose of this study was to examine concurrently the effects of retail environment and self-image congruence on Gen Y consumers’ retail shopping experiences and patronage behaviors for skincare products. First, a series of in-depth interviews with Gen Y consumers sought to garner attitudinal and behavioral dimensions associated with their skincare shopping experience and retail patronage decision choice. The qualitative research reinforced industry findings that these consumers – often dubbed the Internet Generation – have a higher propensity for omnichannel shopping and lower reliance on face-to-face interface with retail beauty consultants. Based on the extant literature, an empirical analysis grounded in self-construal theory was conducted. Data were collected through an online survey from 336 Gen Y consumers. Structural Equation Modeling (SEM) was used to test the hypothesized relationships between self-image congruence, functional congruence, retail shopping experience, and retail patronage behavior. The findings indicate that both self-image and functional congruence are related positively to Gen Y consumers’ intentions to spread positive WOM about products and store preferences. In addition, functional, but not self-image congruence, is related positively to purchase intentions. Importantly, shopping experience, including satisfaction and pleasure, mediates the relationships between self-image, functional congruence, and retail patronage. This study contributes to the literature by (1) confirming the role of self-image and functional congruence on retail shopping experience and patronage behavior, and (2) identifying conditions in which the relative strength of the relationships differ.
       
  • Advertisements on Facebook: Identifying the persuasive elements in the
           development of positive attitudes in consumers
    • Abstract: Publication date: July 2018Source: Journal of Retailing and Consumer Services, Volume 43Author(s): Mahmud Akhter Shareef, Bhasker Mukerji, Mohammad Abdallah Ali Alryalat, Angela Wright, Yogesh K. Dwivedi The main objective of this study is to develop the scale items of consumers’ attitudes toward Facebook advertisements and to theorize consumers’ attitudinal behaviour. To undertake this study, a research assistant was appointed, who is also an active member of Facebook, to introduce a message about the product Samsung Tab S, and to pass it to other members of their network. From this experiment, different members of their network participated in generating, passing, and receiving messages to develop a preliminary structured perception which was converted to generate scale items to measure attitude. Then an independent empirical study was conducted among members of a social network to verify and validate these scale items and their underlying constructs. From the findings in this study, it is identified that attitudes toward social network advertisement, i.e., any effort to communicate messages about products among network members, who are also consumers of different products, is formed and persuaded by hedonic motivation (HM), source derogation (SD), self-concept (SC), message informality (MI), and experiential messages (EM).
       
  • Fashion companies and customer satisfaction: A relation mediated by
           Information and Communication Technologies
    • Abstract: Publication date: July 2018Source: Journal of Retailing and Consumer Services, Volume 43Author(s): Carlo Amendola, Mario Calabrese, Francesco Caputo, D’Ascenzo Fabrizio Adopting the interpretative lens provided by the Systems Thinking and Service Logic, the paper pursues a twofold aim: 1] from one side it offers a wider picture of fashion sector with the aim to support both researchers and practitioners in defining more valuable and effective approaches and 2] from the other side it investigates the customers’ perspectives and their approach to Information and Communication Technologies in the fashion sector.After the definition of four hypotheses, the perceptions of a sample of 1125 customers are investigated through a qualitative survey and the results are analysed using Structural Equation Modelling.
       
  • Who is the attached endorser' An examination of the
           attachment-endorsement spectrum
    • Abstract: Publication date: July 2018Source: Journal of Retailing and Consumer Services, Volume 43Author(s): Natalya Saldanha, Rajendra Mulye, Kaleel Rahman While brand endorsement research has focused on endorsement effectiveness based on match-up and endorser’s appeal, there is limited understanding of how the type of endorser and type of endorsement interact to create perceptions of attachment of the celebrity to the product. We also examine the effect of this interaction on the three elements of source credibility – Attractiveness, Trustworthiness and Expertise. Consistent with attachment and source credibility theory, we find significant main effects of message type on attachment, source credibility components and purchase intention.
       
  • Brand engagement and search for brands on social media: Comparing
           Generations X and Y in Portugal
    • Abstract: Publication date: July 2018Source: Journal of Retailing and Consumer Services, Volume 43Author(s): Marisa Bento, Luisa M. Martinez, Luis F. Martinez This paper characterizes both Generation X's and Generation Y's brand engagement on referral intentions and electronic word-of-mouth (e-WOM) through social media, namely Facebook. Using an online questionnaire conducted across 332 participants in Portugal, the results showed that Generation Y members consumed more content on Facebook brands’ pages than Generation X. Also, they were more likely to have an e-WOM referral intention as well as being more driven by brand affiliation, promotions and discounts. Additionally, currently employed individuals were found to contribute more frequently (e.g., posting, liking, following and sharing) than students. Our findings also revealed that Generation Y was regarded as the most cost-conscious generation. Finally, practical implications are discussed, as brands should adapt their posted online content to the characteristics of their specific audience. Accordingly, value co-creation among community participants acts as a prominent driving force in the context of social media.
       
  • Linking concepts of playfulness and well-being at work in retail sector
    • Abstract: Publication date: July 2018Source: Journal of Retailing and Consumer Services, Volume 43Author(s): Sari Alatalo, Eeva-Liisa Oikarinen, Arto Reiman, Teck Ming Tan, Eija-Liisa Heikka, Pia Hurmelinna-Laukkanen, Matti Muhos, Taina Vuorela This conceptual article discusses the roles of playfulness and well-being at work in the retail sector with a specific emphasis on service encounters. The aim is to create a new conceptual framework to enhance research on how the element of playfulness can be part of an employee's working environment in the retail sector, and to discuss how playfulness could enhance employee's well-being at work. The framework identifies various interactive relationships characteristic to the retail environment. Furthermore, the application of playfulness in these relationships is discussed from the viewpoint of well-being at work. The framework provides a solid basis for further research to produce results with practical implications.
       
  • Influence of thinking style and attribution on consumer response to online
           stockouts
    • Abstract: Publication date: July 2018Source: Journal of Retailing and Consumer Services, Volume 43Author(s): Ke Ma, Tong Chen, Chundong Zheng Although consumers’ responses to stockouts have been well documented, previous research findings report inconsistencies. Drawing on consumer thinking style and attribution theory, we investigate why consumers react differently toward stockouts. Through two experimental studies, we show consumer thinking style has an impact on attitude toward stockouts (involving both the product as well as the online retailer). Attribution mediates the effect of thinking style on attitude toward a stockout experience. Analytic thinkers focus on the attributes of out of stock products and evaluate out-of-stock events more negatively than holistic thinkers. Our results indicate information elaboration can improve evaluation by analytic thinkers. By raising awareness of the different effects stockouts have on consumers, online retailers can employ effective methods to minimize negative reactions.
       
  • Resale pricing in franchised stores: A franchisor perspective
    • Abstract: Publication date: July 2018Source: Journal of Retailing and Consumer Services, Volume 43Author(s): Rozenn Perrigot, Guy Basset How resale prices in franchising are determined is of particular interest to franchisors and franchisees, as well as researchers, due to their links with customer attraction, chain uniformity, franchisor know-how, franchisee autonomy and legal dimensions. We combine legal and managerial considerations to assess the way franchisors perceive price-setting policies within their chains by looking at which specific practices are involved in franchise chains, which rules are approved by franchisors, which ones franchisors comply with or skirt, etc. This empirical study is based on an analysis of 19 semi-structured interviews with franchisors from different brands and industries running their businesses in the French market. Findings show that franchisors have different understandings of their franchisees' freedom in terms of resale pricing. Even though the ban on directly imposed resale prices on franchisees seems to be accepted in practice by interviewed franchisors, some franchisors impose prices without openly admitting to it. This paper can be considered by franchise experts, franchisors, franchisees and franchisee candidates as an overview of resale price-related legal aspects, adopted practices and potential conflicts in franchise chains. It also highlights price-related practices to be avoided in order to prevent potential conflicts in franchise chains.
       
  • Assessing the sales effectiveness of differently located endcaps in a
           supermarket
    • Abstract: Publication date: July 2018Source: Journal of Retailing and Consumer Services, Volume 43Author(s): Pei Jie Tan, Armando Corsi, Justin Cohen, Anne Sharp, Larry Lockshin, William Caruso, Svetlana Bogomolova This paper compares the sales effectiveness of front versus back located end-of-aisle promotional displays (endcaps) in a supermarket, through measuring sales from the endcaps alone, as well as total brand sales, across three experiments. This paper reveals that rear endcaps generate a higher total brand sales uplift than front endcaps, acting like “billboards” to draw shoppers into the main aisle. On average, rear endcaps generated 416% sales uplift, while front endcaps generated 346% sales uplift. However, front endcaps deliver higher endcap-only sales uplift. These findings challenge industry assumptions about one of the most commonly used promotional tools.
       
  • Providing sustainability information in shopping situations contributes to
           sustainable decision making: An empirical study with choice-based conjoint
           analyses
    • Abstract: Publication date: July 2018Source: Journal of Retailing and Consumer Services, Volume 43Author(s): Gerrit Stöckigt, Johannes Schiebener, Matthias Brand In their 2030 Agenda for sustainable development, the United Nations make clear that actions are required to keep the Earth inhabitable. As everybody is asked to do their share, we tried to contribute to answering the question of what consumers and suppliers can do in this regard. Using choice-based conjoint tasks, we confronted participants with decision situations in the form of simulated buying scenarios. Further, we investigated personality, materialism, and delay discounting. Results suggest a considerable effect of sustainability information on decision making. Delay discounting and materialism are negatively linked to sustainable decision making. The study indicates that consumers would contribute to sustainable development more if suppliers helped them by providing clear sustainability information.
       
  • Impact of the link between individuals and their region on the
           customer-regional brand relationship
    • Abstract: Publication date: July 2018Source: Journal of Retailing and Consumer Services, Volume 43Author(s): Florence Charton-Vachet, Cindy Lombart This study examines the influence of the link between individuals and their region on the development and translation of the consumer-regional brand relationship through the concepts of trust, attachment, affective commitment, attitude and behavioral intentions. Based on data collected from 311 consumers in a supermarket in France, the study finds that the relationships established between consumers who value their region and the brands of this region vary with the positioning adopted and the products offered by these brands. It also highlights that the duration of consumers’ residence in the region improves the understanding of the studied relationships.
       
  • Wearable technology: What explains continuance intention in
           smartwatches'
    • Abstract: Publication date: July 2018Source: Journal of Retailing and Consumer Services, Volume 43Author(s): Bruno Nascimento, Tiago Oliveira, Carlos Tam Smartwatch is a recent and significant development in the domain of wearable technology. We study continuance intention and its determinants, using a combination of the expectation-confirmation model (ECM) with habit, perceived usability, and perceived enjoyment, to explain the continuance intention of smartwatches. Based on a sample of 574 individuals collected from the USA, we show that relationships of ECM enhance the continuance intention, such as confirmation, perceived usefulness, and satisfaction, and also the role of habit and perceived usability. Additionally, we find that habit was the most important feature to explain the continuance intention of smartwatches. The paper ends with a discussion of the study's limitations and implications.
       
  • Electronic word-of-mouth and the brand image: Exploring the moderating
           role of involvement through a consumer expectations lens
    • Abstract: Publication date: July 2018Source: Journal of Retailing and Consumer Services, Volume 43Author(s): Anup Krishnamurthy, S. Ramesh Kumar Electronic word-of-mouth (EWOM) information is used by consumers to form expectations of the brand. By properly managing consumers' expectations of a brand, managers can mitigate brand image problems. Thus, this study uses an expectations lens to investigate consumers' perceptions of the brand image formed by exposure to EWOM under the moderating influence of consumer involvement. Data were collected from over 1000 consumers across USA and India, and across smartphone and hotel services categories, using online simulations of EWOM. Findings suggest that high- versus low-involvement consumers will go through more EWOM information and spend more time with EWOM to develop an expectation or idea of the brand. High-involvement consumers also form a better image of the brand. Based on these findings, the authors develop a matrix that represents the possible strategies managers could use to encourage the formation of a good brand image from a consumer's perspective.
       
  • Do ethnocentric consumers really buy local products'
    • Abstract: Publication date: July 2018Source: Journal of Retailing and Consumer Services, Volume 43Author(s): Hélène Yildiz, Sandrine Heitz-Spahn, Lydie Belaud While the impact of consumer ethnocentrism on preference for local products has received extensive attention by researchers, this research provides further understanding by investigating the impact of commitment to a consumer's place of leaving on consumer's attitudes towards local product and on effective purchase of local products. Based on the concept of behavioral commitment from Kiesler's theory (1973), this research shows that a consumer with a high degree of ethnocentrism has a more favorable attitude towards local products than the one committed to his place of life. However, when it comes to effective purchase of local products, a consumer who is strongly committed to his place of life tends to purchase local products more than a consumer with a high level of ethnocentrism. This research contributes to existing research in supporting Kiesler's argument that consumer behavioral commitment has a stronger effect on local product purchase than beliefs (in this case ethnocentrism). In terms of practice, this research may orient retailers, manufacturers and public organizations to strengthen consumers’ commitment to their place of life.
       
  • The role of identification in frontline employee decision-making
    • Abstract: Publication date: July 2018Source: Journal of Retailing and Consumer Services, Volume 43Author(s): Rita Di Mascio, Johra Fatima Literature claims that frontline employees (FLEs) who identify strongly with brands and organizations are more likely to make decisions that are aligned with the objectives of brand (Kimpakorn and Tocquer, 2009) and organization (Smidts et al., 2001). This claim is based on studies of general FLE identification and behaviors, and coheres with an implicit assumption in marketing literature that FLE identification levels are stable, with predictable behavioral outcomes. However, it is unknown whether the claim applies to specific instances of decision-making. This article is a first step toward testing that claim. A self-report survey was used that asked retail FLEs to think of a difficult situation they faced recently while serving a customer, and the factors they considered in resolving the situation; and then asked about general levels of brand- and organizational-identification. The stated likelihood of considering brand- and organization-factors was unrelated to general brand- and organizational-identification, but was related to service experience. This study suggests that: (a) FLE brand- and organizational- identification should be viewed as less stable (or more labile) than currently assumed in marketing literature, and that general levels of identification may not transfer to some specific situations of decision-making; (b) employees can distinguish between organization and brand identities; and (c) researchers studying retail FLE identification using survey methods should incorporate robustness checks to deal with lability of identification.
       
  • Food shoppers’ share of wallet: A small city case in a changing
           competitive environment
    • Abstract: Publication date: July 2018Source: Journal of Retailing and Consumer Services, Volume 43Author(s): Muhammad Masood Azeem, Derek Baker, Renato A. Villano, Stuart Mounter, Garry Griffith Australia's highly concentrated food retail environment is examined in the context of competitive entry in a small city. Based on a conceptual framework that draws on existing literature, food stores’ customers’ share of wallet (SOW) is measured in a survey (n = 379) which brackets the opening of a new supermarket. A number of variables are recorded in the survey that are not available from other data collection methods. The drivers of SOW are determined using a 2-limit Tobit model which incorporates the direct and interactive aspects of the pathways identified in the Conceptual Framework. At one of the stores (Woolworths), the influence of loyalty schemes is found to vary with customers’ perceptions of stores, with implications for enhanced customer targeting by food retail managers. The impact of loyalty programs is found to be mitigated by the entry of a competitor, particularly in the case of price-conscious customers. Senior citizens are found to allocate higher SOW to small rather than large stores, and there are small effects due to the sex of the customer. There are few indications of a bespoke small city model of the drivers of SOW, but a number of interactions are identified for future research.
       
  • Investigating the mediating effect of Uber's sexual harassment case on its
           brand: Does it matter'
    • Abstract: Publication date: July 2018Source: Journal of Retailing and Consumer Services, Volume 43Author(s): Denni Arli Griffith, Patrick van Esch, Makayla Trittenbach Following a barrage of serious allegations regarding a corporate culture that engendered sexual harassment, and discrimination, Uber lost a number of senior executives including its CEO. The phenomenon begs the question as to how much the scandals have affected the popular brand. The purpose of this study is to investigate consumer attitudes towards sexual harassment at Uber and the effects of anger about the scandal on Uber's brand popularity. Investigating such issues at a high profile service based organization highlights the nuances of employee and consumer attitudes and behaviors in the new technology-driven sharing economy. Participants (n = 201) were recruited through an online survey platform. Regarding factors affecting Uber's brand popularity, the findings of this study reveal that inequitable treatment by Uber negatively affects brand popularity, while consumer attachment to Uber positively affects Uber's brand popularity. Regarding the mediating effect of ‘Acceptance of Sexual Harassment at Uber’ on brand popularity, the results show that acceptance of sexual harassment only mediates the relationship between consumers’ attachment toward Uber and its brand popularity. Analysis further revealed that the sexual harassment case will not be as damaging as many people initially predicted. This study will assist managers who work in various sharing economy industries and those with devout followers, such as Uber and AirBnB, on how to recover from a scandal.
       
  • On the relationship between consumer-brand identification, brand
           community, and brand loyalty
    • Abstract: Publication date: July 2018Source: Journal of Retailing and Consumer Services, Volume 43Author(s): Pedro Simões Coelho, Paulo Rita, Zélia Raposo Santos Recent studies have highlighted the importance of social media brand communities to brand loyalty. This paper aims to stress the role of the brand in that relationship, suggesting a conceptual model in mass-market products in which consumers’ engagement in social media brand communities, brand identity, and consumer-brand identification are related to brand outcomes, such as trust and loyalty. A qualitative analysis was conducted, through in-depth interviews with experts and focus group discussions with consumers, so as to evaluate their experience with brands on social media. The findings indicated that in mass-markets, consumers engaged in social media brand communities may develop positive attitudes towards the brand, such as trust and loyalty, and that consumer-brand identification may have a fundamental role in transforming consumer-brand community interactions into consumer-brand relationships.
       
  • To what extent luxury retailing can be smart'
    • Abstract: Publication date: July 2018Source: Journal of Retailing and Consumer Services, Volume 43Author(s): Eleonora Pantano, Rosanna Passavanti, Constantinos-Vasilios Priporas, Saverino Verteramo The aim of this paper is to explore how luxury brands use new technologies in the context of smart retailing. Building on qualitative data from multiple cases from the luxury industry, our analysis reveals that this sector is conscious of the benefits of using smart technologies as marketing tools, while the effective use of these innovative systems is still limited. However, studies on innovation forces affecting the retail industry are still limited in luxury sectors. The study provides an empirical contribution to the emerging topic of smart retailing with an emphasis on the luxury sector through its in-depth investigation of the usage of smart technologies by the firms studied.
       
  • Inside-outside: Using eye-tracking to investigate search-choice processes
           in the retail environment
    • Abstract: Publication date: July 2018Source: Journal of Retailing and Consumer Services, Volume 43Author(s): Patricia T. Huddleston, Bridget K. Behe, Carl Driesener, S. Minahan In the retail environment, attention is requisite to purchase, attention being the collection and assessment of stimuli from our senses (visual stimuli are generally the most important) for cognitive processing according to the needs of the moment. Visual attention is easily and affordably measured today using eye tracking technology. This paper reviews the “state of play” of the use of eye tracking technology as a research tool in retail and retail marketing. The review is timely as during the last decade many non-proprietary eye tracking studies have been published in marketing, consumer behavior, and retail journals, and additional work is expected as the technology gains adoption in consumer research. We reviewed studies that contributed to an understanding of consumer behavior in the gold standard of consumer interface: the retail store. The goal of the paper is to provide a synthesis of retail-focused eye tracking study findings. We present the managerial and theoretical significance of the research as well as an agenda that considers the use of eye tracking from pre-shopping through point of sale.
       
  • The survival consequences of intellectual property for retail ventures
    • Abstract: Publication date: July 2018Source: Journal of Retailing and Consumer Services, Volume 43Author(s): Pankaj C. Patel, John A. Pearce While the value of patents is documented widely for technology ventures, whether retail ventures can improve their survival odds from patents, copyrights or trademarks remains unexplored. Given the relatively lower survival rate of retail ventures, whether investing in intellectual property could improve their survival odds is an important research question for both the retailing and entrepreneurship literatures. Based on a sample of 585 retail and 2406 non-retail ventures in the Kauffman Firm Survey, retail ventures have a lower chance of survival. Compared to non-retail ventures, patents, trademarks or copyrights in retail ventures increase the odds of survival. The findings have implications for resource allocations related to intellectual property in retail ventures.
       
  • Complaint as a persuasion attempt: Front line employees’ perceptions
           of complaint legitimacy
    • Abstract: Publication date: July 2018Source: Journal of Retailing and Consumer Services, Volume 43Author(s): Denis Khantimirov, Kiran Karande Given the rising number of fraudulent returns and illegitimate complaints both in merchandise and service settings, the purpose of this paper is to advance our understanding of such behavior by examining employees’ perceptions of complaint legitimacy. Determining complaint authenticity is a crucial step towards detecting fraudulent claims since employees must judge legitimacy of the complaint according to the rationale offered by the customer. This research conceptualizes complaints as an attempt at persuasion by the customer and empirically tests whether persuasion models work in reverse, i.e. where a customer plays no longer a role of a target but rather acts as a message source. The proposed model draws on source, context and receiver factors and findings indicate that the fundamentals of persuasion research are also applicable to complaining episodes. Using survey data collected from the front line hotel employees, customer (customer trustworthiness and attractiveness), situational (severity of service failure), and employee (customer orientation and conflict avoidance) characteristics were found to have an impact on the target's perceptions concerning the cognitive legitimacy of the message itself. In essence, the present study suggests that the employee perception on whether the voiced complaint is legitimate or not go far beyond the actual message itself; rather, employees make their conclusions on complaint legitimacy based on peripheral cues and internal characteristics.
       
  • Consumer adoption of mobile banking services: An empirical examination of
           factors according to adoption stages
    • Abstract: Publication date: July 2018Source: Journal of Retailing and Consumer Services, Volume 43Author(s): Mahmud Akhter Shareef, Abdullah Baabdullah, Shantanu Dutta, Vinod Kumar, Yogesh K. Dwivedi Many seminal studies have explored consumers’ attitude and perception to adopt mobile banking as a general and unique service channel. However, no empirical studies have so far addressed consumers’ intentions to select mobile banking service delivery channel from behavioral, technological, social, cultural, and organizational perspectives for the three distinct stages like static, interaction, and transaction service. This quantitative study investigates consumers’ behavioral intentions to adopt mobile banking at the three distinct service stages. It is designed to examine this behavioral pattern based on the theoretical concept of GAM model. In this regard, an extensive empirical study was conducted among mobile banking service receivers in Bangladesh. The results reveal that driving factors of consumers’ behavioral intentions to adopt mobile banking at the static, interaction, and transaction service phases are significantly different, providing important theoretical and practical contributions.
       
  • The proactive employee on the floor of the store and the impact on
           customer satisfaction
    • Abstract: Publication date: July 2018Source: Journal of Retailing and Consumer Services, Volume 43Author(s): Magnus Söderlund The present study examines employee proactivity (i.e., the employee initiates face-to-face contact with the customer on the floor of the store) and its impact on customer satisfaction. Two empirical studies (one survey and one field experiment) were conducted in a grocery retailing context. Both studies showed that employee proactivity boosted customer satisfaction. Moreover, the impact of employee proactivity on satisfaction was sequentially mediated by perceived employee effort and perceived employee performance. In relation to previous studies showing that many characteristics and behaviors of the employee in the service encounter influence the customer, the present study contributes by adding that the way in which the service encounter begins is causally potent, too.
       
  • Identifying superfluous survey items
    • Abstract: Publication date: July 2018Source: Journal of Retailing and Consumer Services, Volume 43Author(s): Kylie Brosnan, Bettina Grün, Sara Dolnicar Surveys provide critical insights into consumer satisfaction and experience. Excessive survey length, however, can reduce data quality. We propose using constrained principle components analysis to shorten the survey length in a data-driven way by identifying optimal items with maximum information. The method allows assessing item elimination potential, and explicitly identifies which items provide maximum information for a specified number of items. We use artificial data to explain the method, provide two illustrations with empirical survey data, and make code freely available in an online tool
       
  • Corporate association as antecedents of consumer behaviors: The dynamics
           of trust within and between industries
    • Abstract: Publication date: July 2018Source: Journal of Retailing and Consumer Services, Volume 43Author(s): Hyo Sun Jung, Kyung Hwa Seo, Soo Bum Lee, Hye Hyun Yoon This study aimed to clarify the effects of consumers’ corporate association (commercial expertise association and social responsibility association) on consumer citizenship behavior. In addition, the study examines the moderating effects of consumer trust and industry type on consumers’ perceptions of corporate association. The sample consisted of 633 consumers in South Korea. The results showed that the consumers’ perceptions of corporate association had a significant and positive effect on consumer citizenship behavior. In particular, commercial expertise association had a greater effect than social responsibility association. In addition, the moderating effects of consumer trust and industry type in the causal relationship between corporate association and consumer citizenship behavior were verified. The results revealed no moderating effect on the path between social responsibility association and consumer citizenship behavior. However, according to consumer trust and industry type, a significant moderating effect was found on the relationship between commercial expertise association and consumer citizenship behavior.
       
  • Stock market reaction to irregular supermarket chain behaviour: An
           investigation in the retail sectors of Ireland and the United Kingdom
    • Abstract: Publication date: July 2018Source: Journal of Retailing and Consumer Services, Volume 43Author(s): Shaen Corbet, Caroline McMullan The creation of a single European currency, financial crises, changing consumer tastes and the entry of a significant number of new competitors has created an extremely competitive retail environment in Ireland and the United Kingdom. To defend market share, some retail companies have resorted to a variety of questionable, unethical and illicit techniques. This paper examines the reaction of investors to such incidents involving publicly traded companies. An ARMAX-GARCH(1,1) model is utilised to present evidence that increased market volatility is associated with detrimental internal behaviour and financial malpractice which may reassure regulators that these actions are not considered by investors as an acceptable manner in which to operate a company. Further, investors often do not consider a single company to be at fault, but rather punish the entire retail sector for diminished responsibility due to substandard quality assurance.
       
  • Social media use by young Latin American consumers: An exploration
    • Abstract: Publication date: July 2018Source: Journal of Retailing and Consumer Services, Volume 43Author(s): Ainsworth Anthony Bailey, Carolyn M. Bonifield, Alejandro Arias This paper reports on a study that was undertaken to explore the factors that drive social media use among young consumers in Latin America, a region of the world in which such studies have been sparse. The research involves the application of an extended TAM, with the addition of three new model variables whose impact on social media use have not been explored previously: social facilitation experience, fear of missing out (FoMO), and general online social interaction propensity (GOSIP). In addition, the outcome variable relates to active social media behaviors, a novel dependent variable in this stream of research. The model is tested using SEM. The results show that social influence, social facilitation experience, perceived ease of use (PEOU), and perceived enjoyment (PE) are all significantly linked to perceived usefulness (PU) of social media; however, FoMO is not. GOSIP, PU, and PE are positively related to attitude toward social media use, which is positively related to active social media behaviors. We discuss the results and provide limitations and avenues for future research.
       
  • Proximity and time in convenience store patronage: Kaïros
           more than chronos
    • Abstract: Publication date: July 2018Source: Journal of Retailing and Consumer Services, Volume 43Author(s): Marie-Christine Gahinet, Gérard Cliquet This research questions the notions of proximity and time in retailing and attempt to predict customers’ intention to patronize the new convenience store concepts developed recently in France. The analysis of 22 qualitative interviews with retailers and customers has led to propose a conceptual model that has been tested empirically on two samples of 250 customers each, based on PLS structural equation modeling. Results show that customers patronize convenience stores primarily because of relational and functional proximity, but also because these stores allow them to save time (chronos), and to better manage their time through more opportune frequentation (kaïros).
       
  • Online consumer learning as a tool for improving product appropriation
    • Abstract: Publication date: Available online 7 June 2018Source: Journal of Retailing and Consumer ServicesAuthor(s): Nadia Steils, Dominique Crié, Alain Decrop Online tutorials make access to information easier, faster and more interactive. This research seeks to investigate the role of online knowledge acquisition on the relationship between Internet users and products. In particular, we seek to develop the concept of product appropriation. A survey (N = 810) was conducted using five settings (i.e., different products and online learning media). First, findings support the two-dimensionality of product appropriation (i.e., control and identification). Second, results show a positive relationship between online consumer learning and product appropriation for novices, and a negative relationship for experts. Improved appropriation increases product attitude, word-of-mouth and purchase intention.
       
  • ‘Touch it, swipe it, shake it’: Does the emergence of haptic touch in
           mobile retailing advertising improve its effectiveness'
    • Abstract: Publication date: Available online 1 June 2018Source: Journal of Retailing and Consumer ServicesAuthor(s): Rory Francis Mulcahy, Aimee S. Riedel This article illustrates that haptic touch, the sensation of gaining and sending information through the hand, can improve mobile retailing advertisements’ effectiveness. To date, (haptic) touch has been predominantly thought of as a sensation only possible for physical retail settings, with limited theoretical or empirical evidence of its existence in mobile retailing advertising in the current literature. This study presents a model which includes interactivity, value, involvement, brand attitude and purchase intentions in a singular model for the first time. The model is comparatively examined across haptic touch (n = 303) versus non-haptic touch (n = 359) conditions using structural equation modelling (SEM) multi-group test of invariance. The findings demonstrate haptic touch improves the experience of advertisements and this strengthens purchase intentions, whereas for the non-haptic touch condition, results demonstrate the actual brand being advertised should be leveraged to increase purchase intentions. These findings present a new theoretical perspective that haptic touch is now a sensation which can be engaged in mobile and digital retail settings and provides an important foundation for future research.
       
  • Evaluation of collaborative consumption of food delivery services through
           web mining techniques
    • Abstract: Publication date: Available online 29 May 2018Source: Journal of Retailing and Consumer ServicesAuthor(s): Juan C. Correa, Wilmer Garzón, Phillip Brooker, Gopal Sakarkar, Steven A. Carranza, Leidy Yunado, Alejandro Rincón Online food delivery services rely on urban transportation to alleviate customers' burden of traveling in highly dense cities. As new business models, these services exploit user-generated contents to promote collaborative consumption among its members. This study aims to evaluate the impact of traffic conditions (through the use of Google Maps API) on key performance indicators of online food delivery services (through the use of web scraping techniques to retrieve customer's ratings and the physical location of restaurants as provided by Facebook). From a collection of 19,934 possible routes between the physical location of 787 online providers and 4296 customers in Bogotá city, we found that traffic conditions exerted no practical effects on transactions volume and delivery time fulfillment, even though early deliveries showed a mild association with the number of comments provided by customers after receiving their orders at home.
       
  • The determinants of foreign product preference amongst elite consumers in
           an emerging market
    • Abstract: Publication date: Available online 18 May 2018Source: Journal of Retailing and Consumer ServicesAuthor(s): Padmali Rodrigo, Hina Khan, Yuksel Ekinci By integrating the Theory of Reasoned Action (TRA) and self-image congruence, this study seeks to investigate elite consumers’ purchase intentions towards products made in foreign countries. The data were gathered via a survey conducted amongst 316 Sri Lankan elite consumers across two product categories. The findings demonstrate that consumers’ attitudes towards products made in foreign countries are driven by subjective norms and self-image congruence. The study shows that self-image congruence is the stronger predictor of consumers’ attitudes towards products made in foreign countries. Also, the effect of self-image congruence on consumers’ purchase intentions is partially mediated by their attitudes towards products made in foreign countries.
       
  • Consumer need for mobile app atmospherics and its relationships to shopper
           responses
    • Abstract: Publication date: Available online 29 March 2018Source: Journal of Retailing and Consumer ServicesAuthor(s): Yoojung Lee, Hye-Young Kim This study developed and tested a conceptual model delineating the interrelationships among hedonic shopping orientation, consumer need for mobile app atmospherics, entertainment gratification, mobile irritation, and intention to reuse mobile apps for apparel shopping. A total of 216 U.S. mobile shoppers in the age range of 18–34 participated in the study. Consumers with a higher need for mobile app atmospherics tended to experience increased entertainment gratification and reduced irritation in using mobile apps. Hedonic shopping orientation was found to be an antecedent of consumer need for mobile app atmospherics. However, hedonic shoppers’ mixed emotions toward mobile apps were confirmed through the positive influences of hedonic shopping orientation on both entertainment gratification and irritation. Consumer need for mobile app atmospherics played a significant role in predicting the intention to reuse mobile apps for apparel shopping, along with entertainment gratification and mobile irritation. This study extended the research scope of mobile shopping behavior and provided implications for mobile app retailing.
       
 
 
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