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Estudios de Administración
Number of Followers: 0

This is an Open Access Journal

Open Access journal
ISSN (Print) 0717-0653 - ISSN (Online) 0719-0816
Published by Universidad de Chile

[32 journals]

Innovation as a business driver: the Hommie case
- Authors: David Juliao-Esparragoza, Adriana Macias, Jaider Vega-Jurado
  Pages: 4 - 15
  Abstract: In December 2018, Alonso Macías, Manager at Mayordomia, was looking for somewhere quiet to evaluate his company’s possibilities after foreseeing a projected closing with COP 14 billion less in sales than in 2016. He needed answers to all possible questions before attending a board meeting that was looking critical for him. He wondered if it was time to diversify his business, and if the conditions of the economy and his company’s power to respond, while occupying the largest share of the market at that time, would be negatively affected. The opportunity to diversify had always been there, but previous efforts had not gone well. Entering new markets with different proposals still generated certain suspicions for him that he didn’t express when telling his team that there could be no doubt about the need to exploit the company’s infrastructure in sectors adjacent to the business and institutional cleaning and maintenance service - sectors that had already been considered and included in the 2016-2019 strategic plan since 2013. “It looks like a risky option, but Adriana and her team seem to have a clearer idea of how to bring our know-how to all the different homes and cover the B2C segment,” pondered Alonso. Although he was willing to listen to the new proposals of the team led by his daughter, between positivism, uncertainty and resistance to change, he wondered if the conditions were favorable for these innovations, and if it would be possible to successfully achieve a victory early to break with the business schemes and systems that had been a part of Mayordomia for almost 30 years. Although the president of Mayordomia has been characterized as a tenacious and courageous person, this time, at 57 years of age, he sometimes feels that uncertainty overwhelms him.
  PubDate: 2020-05-25
  DOI: 10.5354/0719-0816.2020.56969
  Issue No: Vol. 27, No. 1 (2020)
Fundo los Ulmos: a crossroad in the Chilean milk industry
- Authors: Juan Pablo Torres, Alexandra Guidi Bresciani, Francisco Sanchez
  Pages: 16 - 30
  Abstract: The case introduces the reader to the problems of a family business in the milk industry, Fundo Los Ulmos (FLU), which had to choose between two main alternatives to survive. The first option was to sell all the land belonging to the family business – a highly emotional situation for the person making the decision. The second option was to conduct an operational analysis intended to improve dairy management based on a model that optimizes milk production. This case highlights the typical problems of a family business where the decision-maker must deal with decisions that involve both analytical and socioemotional aspects. This case is especially relevant for determining competitive strategies in Latin American family businesses.
  PubDate: 2020-05-25
  DOI: 10.5354/0719-0816.2020.56970
  Issue No: Vol. 27, No. 1 (2020)
How can a local company face the competition of a multinational
company' Industrias Ramo vs. Bimbo de Colombia
- Authors: Juan José Lombana Roa, Aida Ximena León Guatame
  Pages: 31 - 48
  Abstract: Productos Ramo S.A.S. (a simplified joint-stock company), leader in the pastry and bakery sector in Colombia since 1956, especially in the city of Bogotá, had been competing in a relatively stable environment for many years, with no major competitors until 1995, when the Mexican multinational Bimbo entered the market (as Bimbo de Colombia S.A.). This company initiated its operations by generating a differentiation in the market, positioning itself as premium brand in the bread products line. It also launched a broad portfolio of products and thanks to an efficient distribution process managed to permanently alter the market, achieving accelerated growth and assuming its leadership. In the year 2006, Bimbo de Colombia recorded 7% more sales and revenue than Productos Ramo, and by 2018, this difference in revenue had grown to 45% (while Productos Ramo sold USD 247 million, Bimbo sold USD 360 million in Colombia). Faced with this situation, the General Manager of Productos Ramo wondered: What strategy could he implement to confront Bimbo and regain his leadership in the Colombian market' The case study is divided into four parts, as follows: firstly, there is a presentation of the history of Productos Ramo S.A.S.; secondly, it addresses the entry of Bimbo into the Colombian market; the third part presents the response or reactions of Productos Ramo to the entry of this new competitor and finally, strategic concerns are raised about the future for Productos Ramo.
  PubDate: 2020-05-25
  DOI: 10.5354/0719-0816.2020.56968
  Issue No: Vol. 27, No. 1 (2020)
Leisure lifestyles of childless couples vs. Full nest
- Authors: Sandra María Gallego Martelo, Lina María Ceballos, Maria Claudia Mejia-Gil
  Pages: 49 - 68
  Abstract: Despite multiple studies related to lifestyles and family life cycles, few academics have concentrated on leisure topics in emerging countries, such as Colombia. This qualitative study involved 16 in-depth interviews and a total of 32 participants as it explored lifestyles in terms of leisure among couples according to their family life cycle, specifically couples starting a life together (couples without children) and those who are already in the stage of raising young children (full nest). Literature indicates that lifestyles and leisure are directly related to the family’s economic situation; therefore, this study focuses on higher-income participants, represented by individuals from the upper-middle and upper strata (5 and 6) in the city of Medellín, Colombia (South America). In terms of leisure, the findings reveal similar lifestyles in both types of couples; however, the availability of time, frequency and the types of products or services in which these couples invest their time and money evidence certain differences, especially when there are children. This study could be useful for marketing managers whose target market relates to homes with young families.
  PubDate: 2020-05-25
  DOI: 10.5354/0719-0816.2020.56971
  Issue No: Vol. 27, No. 1 (2020)
Management of SMEs in Mexico. In the face of new business scenarios and
the theory of the agency
- Authors: María Rosa López Mejía, Alicia Gómez Martínez, Mitzi Donaji Sánchez Meléndez
  Pages: 69 - 91
  Abstract: This century is already characterized by seriously competitive business environment. For this reason, the purpose of this work was to identify the use of basic management tools such as mission and vision, organizational charts and planning as well as accounting systems and internal control in SMEs in Puebla, Mexico, according to their size, age and profile according to the director of the Agency Theory. It is an empirical, quantitative and cross-sectional study whose results show that family SMEs run by the director and the son of mature companies predominate the corporate structure and are the ones that take most advantage of management tools but that their use should be boosted throughout businesses in México.
  PubDate: 2020-05-25
  DOI: 10.5354/0719-0816.2020.56967
  Issue No: Vol. 27, No. 1 (2020)