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Journal of Multidisciplinary Academic Tourism
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  This is an Open Access Journal Open Access journal
ISSN (Online) 2548-0847
Published by DergiPark Homepage  [201 journals]
  • Promotion of Health Tourism and Evaluation of the Principles of Marketing
           of Health Services

    • Authors: H Ömer Tontus
      Abstract: The health tourism sector has different characteristics from all other sectors. It is important for health tourism that the expectations of people from health services are different, and that they have in need of different kinds of medical intervention and treatments. Medical tourism is actually a different kind of market with its specialized attributes. In tourism, all countries carry out different promotional campaigns to gain a greater market share. The activities, promotions, or groups of promotional campaigns play an important role among the factors that take action to get a particular service.The aim of the promotion of health tourism is to try to create a positive image in terms of guidance towards health care services in the country through the presentation, disclosure and announcement of values such as "medical experience, technological infrastructure and healthcare service facilities we have " to the international public. The promotion of health tourism is the publicity of the health services offered as a basis.Health tourism is less influenced by general economic conditions and individuals looks for quality firstly then price. Most patients prefer the health care facility without seeing it. Due to the intense competition environment, accurate publicity and informing are of great importance. In this study, publicity principles, tools and targets, promotion and marketing ways of health tourism for our country are examined.
      PubDate: Sat, 30 Jun 2018 00:00:00 +030
  • Intangible Cultural Heritage Museum in The Heart Of Turkey

    • Authors: Beyza Adıgüzel; Ayşe Selin Dülger
      Abstract: The intangible cultural heritage (ICH), which is defined as practices, representations, narratives, knowledge, skills and related tools, materials and cultural places that communities, groups, individuals define as part of their cultural heritage, is transferred via the ways including generational narratives, arts and traditions. In the scope of the research, it’s aimed to examine the ways of publicity, protection and transfer of the listed values. In order to reach this aim, Intangible Cultural Heritage Museum in Ankara was selected as the research area.In this research, Turkey's ICH, including the ones in UNESCO list and ICH of Ankara, promotion and transmission quality have been revealed within the services and activities offered in the museum. Firstly, a list of ICH created, listed ICH were broached to museum manager and provide him to choose which of them were exhibited by their museum.  In the light of the obtained data, in-depth interviews with founders were conducted to get detailed information about ICH can be seen in the museum, the achievement of the aims of the museum and the objectives set by the organizers.
      PubDate: Sat, 30 Jun 2018 00:00:00 +030
  • The Evaluation Employees’ External Prestige and Organizational Support
           Perceptions in Terms of Demographic Characteristics: A Study in Hotel

    • Authors: Gaye Deniz; Betül Eser Çetin
      Abstract: The purpose of studyis to investigate hotel establishments employees’ "external prestige andorganizational support” perceptions in terms of demographic characteristics.Data were collected from the sample consisting of 214 employees working inhotel enterprises operating in Nevşehir province with the questionnairetechnique and were evaluated statistically. T-test, ANOVA analysis andCronbach's Alpha test was applied to evaluate data. There were significantdifferences in employees' perceptions ofexternal prestige by age and employees' perceptions of external prestige and organizationalsupport by educational status, duration of stay at the hotel and position. Findingsof work are expected to contribute to this field, especially since a limitednumber of studies have been conducted in terms of tourism literature.
      PubDate: Sat, 30 Jun 2018 00:00:00 +030
  • The Impact of Tourism on Turkish Economy (1963-2015)

    • Authors: Ahmad Wali Furmolly; Berna Kırkulak Uludağ
      Abstract: The objective of this paper is to examine the impactof number of tourists on the economic growth of Turkey. In this paper, theVector Autoregressive (VAR) model, Augmented Dickey-Fuller, (ADF),Phillips-Perron (PP) unit root tests, Johansen cointegration and Grangercausality tests were used. The data covers the period from 1963 to 2015 for thenumber of tourist arrivals (NT), Gross Domestic Product (GDP) and GDP growthrate (GDPGR) variables.Thus, the existence of cointegration among the variablesof number of tourist arrivals, Gross Domestic Product and GDP growth rateindicates that there is a long-run relationship among these variables.Thefindings of Granger causality test indicate the existence of unidirectionalcausality from the number of tourist arrivals to GDP and GDP growth rate butnot vice versa. Hence, the results are in support of tourism-led growthhypothesis for the Turkish economy rather than the growth-led tourismhypothesis.
      PubDate: Sat, 30 Jun 2018 00:00:00 +030
  • An assessment on Recreation Studies at Higher Education Level in Turkey

    • Authors: Mustafa Murat Kızanlıklı; Muhammet Cenk Birinci
      Abstract: Having its founding roots in the sports field in Turkey, recreation studies have started to be observed since 2009 in higher education institutions providing education on tourism. Compared to the universities in abroad, recreation studies are quite new but also becoming more wide-spread especially in tourism field in Turkey. In the present study, it was focused on the development process of recreation studies at higher education level, and the structure of those studies in Turkey was examined, accordingly. Within the scope of the study, the current situation and development process of recreation studies in higher education institutions in Turkey were attempted to be explained via numeric indicators. In this regard, recreation departments both in tourism and physical education and sports fields were investigated, and post-graduate theses aiming at revealing the relationship of recreation studies with other disciplines were analyzed on the department basis. In line with the findings, an increase is observed in the number of departments providing education on recreation, the number of students studying in the field and the number of post-graduate theses. It is also understood from the findings that recreation is an interdisciplinary term considering the departments where post-graduate theses were prepared. The present study is expected to serve as a beneficial and compiling source for future studies on recreation.
      PubDate: Sat, 30 Jun 2018 00:00:00 +030
  • Industry 4.0 Technologies and Its Effects On Tourism Economics

    • Authors: Burak Mil; Cüneyt Dirican
      Abstract: Thecontributions of the (so called) Fourth Industrial Revolution and itsdevelopments to the tourism economy during the past century, the effects of thetechnological developments in the digital and mobile areas on tourism industryhave been also examined in different studies. However, it is obvious thatespecially high-tech developments accelerated after 2015 will have more impactthan the sum of all of them on tourism and gastronomy. With this paper, it istargeted to create a mental preparation infrastructure against situations thatcan be encountered within the scope of Industry 4.0 technologies such asvirtual and augmented reality, multidimensional printers (e.g. 3D-4D), robotsand automation, holographic applications. Besides in the light of informationof this theoritical paper, it would be possible to discuss the effects of thesedevelopments on touristic businesses’ financials and on tourism economy. Theexisting concepts against new ones are compared with this theoretical studyaiming to be a resource for future academic studies. 
      PubDate: Sat, 30 Jun 2018 00:00:00 +030
  • Book Review

    • Authors: Yusuf Karakuş
School of Mathematical and Computer Sciences
Heriot-Watt University
Edinburgh, EH14 4AS, UK
Tel: +00 44 (0)131 4513762
Fax: +00 44 (0)131 4513327
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