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Journal of Advanced Research in Economics and International Business
Number of Followers: 0  
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ISSN (Online) 2344-3774
Published by ASERS Homepage  [8 journals]
  • Challenges of the Organizational Communication in the Context of the New
    • Authors: Cătălin Mihail BARBU, Sabina Mădălina ŞOMĂCESCU
      Pages: 4 - 8
      Abstract: In this paper we realized a study concerning the changes in the theory and practices of organizational communication under the influences of technological progress. Information technology and communication (ITC) is present in the business theories and practices, digitalization being a trend that no company can avoid. Organizational communication is adapting its discourse to this new framework brought by ITC. The openness generated by the Internet determines the permeability and flexibility of organizational boundaries so that for organizations is easy to access external knowledge but harder to keep and protect internally-created knowledge. In the organization of the future knowledge is an important product and asset, influencing all organizational processes. Therefore, we showed that the new technologies lead not only to the reconfiguration of the communication but also to the reconfiguration of organizational processes. The organizational communication must face these changes and to incorporate these developments into its discourse.
      PubDate: 2016-12-31
      Issue No: Vol. 4, No. 5 (2016)
  • Key Moments in the History of EU Communication from Unidirectional to
           Bidirectional Communication
    • Authors: Cristina Mihaela BARBU, Irina BARBU, Mihail Cristian NEGULESCU
      Pages: 9 - 12
      Abstract: The history of EU communication has not seen a constant, linear development. Instead, it has been defined by key moments, such as popularity crises or projects that needed public approval, when the EU officials understood that only through changing the communication paradigm, could they achieve their goals.
      PubDate: 2016-12-31
      Issue No: Vol. 4, No. 5 (2016)
  • The Improvement of the Situation of the Contemporary Consumer –
           Education, Awareness and Protection of his Rights and Interests
    • Authors: Elena JIANU
      Pages: 13 = 18 - 13 = 18
      Abstract: In our contemporary society, the consumer facing a wide and abundant diversity of products and services, with an increasing degree of similarity, has to make more and more difficult consumption decisions. The consumption represents the driving force of the economy and the main reason standing at the foundation of the human efforts, which brings happiness to the individuals-consumers and has favorable consequences for all the society. At present, some authors consider that a more suitable concept would be that of ‘consumption society’, because we are in an economy characterized by the continuous and aggressive stimulation of the demand, by the permanent emerging of new and new ‘needs’ that we are stimulated to quickly satisfy in a society where the symbolic value of goods has received a particular significance. As a result, we develop a society in which we are what we consume, and in the collective consciousness it has appeared and it has became engrained the tendency of appreciating the human value in monetary terms, the possibility to consume representing a barometer of the life quality.   Starting from these aspects, not only from the companies' point of view, but also from the consumers', we need a new approach of the consumer's behavior from a scientific point of view, taking into account three elements: the changing in the behavior of the contemporary consumer under the conditions of the existence of the hyper-consumption society, the need to educate the consumer and the importance of his protection.
      PubDate: 2016-12-31
      Issue No: Vol. 4, No. 5 (2016)
  • Responsible Consumption of Animal Protein and Sustainable Development,
    • Authors: Flaviu MEGHIŞAN
      Pages: 19 - 29
      Abstract: Human society has to go from a predominantly extensive and predatory growth mode to a new, more economical, fair and solid way of development. Thus, future generations will enjoy optimal habitat conditions on this host Blue Planet. This is why we need to be more responsible with the food waste, excessive animal protein consumption and, above all, to advocate for animal rights, while food corporations prove honesty with what they give us in the dish as food.
      PubDate: 2016-12-31
      Issue No: Vol. 4, No. 5 (2016)
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Heriot-Watt University
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