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Jurnal Komunikasi
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  This is an Open Access Journal Open Access journal
ISSN (Print) 2549-4902
Published by Trunojoyo University Homepage  [11 journals]
  • PENGARUH PENGGUNAAN SMARTPHONE TEHADAP POLA KOMUNIKASI INTERPESONAL SISWA
           SMP NEGERI 50 BANDUNG

    • Authors: Pitthauly Haomasan, Nofharina Nofharina
      Pages: 1 - 7
      Abstract: ABSTRACT
      Nowadays smartphones can be consumed from young to old age. Motives teenagers in using the
      smartphone quite diverse, namely, the sophistication of features, fast internet access, ease of access
      to social media, entertainment facilities and help in doing homework. In early January 2017, SMP
      Negeri 50 Bandung set a ban on bringing smartphones to school, due to the recent years the influence
      of smartphone making problems in school. This study was conducted to find out how much the influence
      of using smartphones to interpersonal communication patterns of students of SMP Negeri 50 Bandung.
      This research is associated with Uses and Gratification theory and the method is quantitative with the
      type of descriptive research. This study involved one independent variable and one dependent variable.
      Using probability sampling method with Slovin approach with the number of respondents 82 people.
      Data analysis techniques used are descriptive and multiple linear regression analysis. Based on theresults of simultaneous hypothesis testing, a significant influence on the use of smartphones against
      interpesonal communication patterns. This is evidenced by the value of F-count(41.644)> F-table
      (2.722) with a significance level of 5%. The result of coefficient of determination showed that Frequency
      of Use, the Variety of Content and Activity give influence of 61,6% to Interpersonal Communication
      Pattern of students of SMP Negeri 50 Bandung. While the action of 38.4% is the contribution of other
      variables that are not examined in this study. Can be concluded that SMP Negeri 50 Bandung prohibits
      bringing smartphones to school so obtained despite the prohibition of bringing the smartphone in effect
      to make high interpersonal communication patterns of students of SMP Negeri 50 Bandung.
      Keywords: smartphone usage, interpersonal communication, pattern of interpersonal communication,
      uses and gratification.
      PubDate: 2018-03-06
      DOI: 10.21107/ilkom.v12i1.3710
      Issue No: Vol. 12, No. 1 (2018)
       
  • DINAMIKA KOMUNIKASI ORGANISASI MASYARAKAT MARJINAL (Studi Pada Komunitas
           Perempuan Pekerja Seks Yogyakarta)

    • Authors: ERWIN RASYID
      Pages: 8 - 22
      Abstract: ABSTRACT
      Prostitution is sexual service for gaining cash. For someone who works in sexual service named as a
      prostitute or in Bahasa called as Pekerja Seks Komersial (PSK).  Nowaday PSK term constructed by
      people to discriminate the sex labor. Sometimes Perempuan pekerja seks (PPS) obtain the negative
      streotype from society, because they know as a moral offender in social culture. The term commercial
      sex worker or “PSK” in Indonesia is one example of a form of community discrimination born of
      discourse formed by the mass media to women who work as a sex worker. In Special Region of
      Yogyakarta (DIY) there are some areas that are often the place where sex workers peddle. Namely Pasar
      Kembang area or better known as sarkem, the Tugu railway station (Ngebong) and in the Giwangans
      Terminal. In the three areas there are three communities that become a forum for organizing PPS,
      among others Bunga Seroja community in Sarkem, Arum Dalu Sehat community in Ngebong and Surti
      Berdaya community in Giwangan. The three communities are under the umbrella of an organization
      called Perhimpunan Perempuan Pekerja Seks Yogyakarta (P3SY) in Indonesia. This paper aims to
      analyze what kind of development communication system that attempted to be constructed by female sex
      workers in Yogyakarta. The method used is descriptive qualitative.
      Keywords: Dynamics, Organization Communication and Female Sex Worker
      PubDate: 2018-03-06
      DOI: 10.21107/ilkom.v12i1.3711
      Issue No: Vol. 12, No. 1 (2018)
       
  • ANALISIS KRITERIA PERSONAL BRANDING SELEBGRAM NON SELEBRITI (STUDI
           DESKRIPTIF KUALITATIF AKUN INSTAGRAM @LIPPIELUST)

    • Authors: Dita Rachmawati, Dini Salmiyah Fithrah Ali
      Pages: 23 - 30
      Abstract: ABSTRACT
      Social media nowadays has become tool of marketing and promotion of goods, services, and personal
      like Instagram. Being a celebgram should have a strong Personal Branding, has uniqueness, the
      difference from other celebgram in order to have a long existence to be celebgram on social media
      Instagram. Rissa is a non-celebrity celebgram. Rissa’s known as an endorser for beauty project this
      leap how to work together on a project professional with many brands in the country and abroad.
      Rissa became a celebgram with a very specific focus that is more beauty that leads to lipstick.
      This study analyze about how Personal Branding criteria non celebrity celebgram. The method used
      is descriptive qualitative with indicator  11  Authentic Personal Branding criterion according to
      Rampersad. In this study, Rissa’s Personal Branding has a personality as which  is character, values,
      vision that suits personal ambition, moral code and behavior, consistent, focused on one field,
      acknowledged and experienced, unique, connected to the audience, owns good relationship with
      partner work and always make self improvement in Instagram account @ lippielust.
      Keywords - Personal Branding, Social Media, Instagram, Celebgram, Rissa Stellar
      PubDate: 2018-03-06
      DOI: 10.21107/ilkom.v12i1.3712
      Issue No: Vol. 12, No. 1 (2018)
       
  • STRATEGI KOMUNIKASI DIVISI PUBLIC RELATIONS PLN DISTRIBUSI JAWA BARAT
           DALAM SOSIALISASI SUBSIDI LISTRIK TEPAT SASARAN

    • Authors: Lyza Audina Pangesti
      Pages: 31 - 39
      Abstract: ABSTRACT
      This thesis discuss about the communication  strategy which have been implemented by public relations
      of PLN due to socializing well-targeted electricity subsidy program in West Java. This Well-targeted
      electricity subsidy program is a government program which cuts the electricity subsidy for middle
      income homes 900—watt customer, where West Java province is ranked the highest in Indonesia. The
      goal of this research is to know the steps of communication strategy which have been implemented
      by public relations PLN West Java Distribution due to socializing well-targeted electricity subsidy
      program. This research uses constructivist paradigm, qualitative approach and case-study research
      strategy. The data were collected by in depth interview and documentation study. The result revealed that
      the public relations of PLN becomes one of the communicator who planned and give the instructions to
      public relations of PLN West Java Distribution in socializing well-targeted electricity subsidy program.
      The communication strategy steps which have been implemented by public relations of PLN due to
      socializing well-targeted electricity subsidy program are determined the communicator, recognizes the
      audiences, set the method and last selection and media uses.
      Key words: Communication Strategy, Public Relations, PT PLN
      PubDate: 2018-03-06
      DOI: 10.21107/ilkom.v12i1.3713
      Issue No: Vol. 12, No. 1 (2018)
       
  • IMPLEMENTASI PENDIDIKAN INFORMAL HINDU DALAM MENJAGA POLA KOMUNIKASI
           REMAJA PADA PERGAULAN SEHARI-HARI

    • Authors: I Ketut Sudarsana
      Pages: 40 - 50
      Abstract: ABSTRACT
      The development of adolescents today is very worrying, especially teenagers is the next generation
      for Hindus in particular and also shoots for the nation of Indonesia. In order to avoid that association
      does not occur among adolescents, parents must be able to control and nurture their children. Parents
      can provide knowledge about the teachings of Hinduism and can always maintain communication with
      adolescents. Adolescents are not wrong association and also to not fall into the negative direction that
      can harm the child with parents especially in the era of globalization as nowadays all sophisticated.
      In addition to teachers in schools, and the environment of residence for teenagers. Parents who play
      the most important role here so that teenagers are not wrong association in this day and age. Parents
      must also be able to provide understanding and pengertiaan about the teachings of Hinduism, but
      the teachings of Hinduism is not only to be understood and understood but also must be biased and
      practiced directly with all my heart in order to find happiness inwardly.
      Keywords: Hindu Informal Education, Communication Pattern of Youth
      PubDate: 2018-03-06
      DOI: 10.21107/ilkom.v12i1.3714
      Issue No: Vol. 12, No. 1 (2018)
       
  • KOMUNIKASI KELOMPOK DALAM PEMBERDAYAAN MASYARAKAT KAMPUNG KELBUNG PASCA
           KONFLIK MADURA-SAMPIT.

    • Authors: Moch. Imron Rosyidi
      Pages: 51 - 62
      Abstract: ABSTRACT
      Conflict of Sampit in 2001 between Madura community who lived in Sampit and local community of
      Sambas has still been being strongly memorized by Madura community until the present time. The
      culture conflict influenced the Madura who had ever lived in Sampit not only physically but also
      economically as most of them lost their occupation. However, Mr. Dairobi and his wife were present
      as the initiators for the Madura to produce handicrafts from agel rope in order to be empowered to
      reach the partisipative development. This research aims at finding whether the integration of structure,
      culture, and agent of change have been appropriate for the needs Kelbung community after the MaduraSampit
      conflict
      to
      explain
      by
      group
      communications
      studies.
      In
      addition,
      this
      research
      was
      conducted

      qualitatively

      with IPA (Interpretative Phenomenological Analysis) as the analysis technique. It is a
      new analysis including “reading and re-reading” to “looking for patterns across cases” to determine
      whether the relationship among cases are proper for the focus of this study‒social psychology in
      communication issue. Mefalopulos development Participatory theory about social change was used as
      the basis theory to explain the research result. It resulted that among the community, women and children
      suffered psychological trauma more than the others. Therefore, the concept of social engineering by
      implementing the handicrafts business was considered as a core of the empowerment activities because
      it involved women as the main labors, in the group communications studies the function of group have
      afford the needs of  group members .
      Keywords: Group Communications, Social Change, Partisipative Development.
      PubDate: 2018-03-06
      DOI: 10.21107/ilkom.v12i1.3715
      Issue No: Vol. 12, No. 1 (2018)
       
  • STRATEGI KOMUNIKASI PEMASARAN INTERAKTIF CIEWIE BATIK DALAM CUSTOMER
           ENGAGEMENT

    • Authors: Marsudi Marsudi
      Pages: 63 - 73
      Abstract: ABSTRAK
      Penelitian ini ingin menganalisis Strategi komunikasi pemasaran Interaktif Ciewie Batik dalam customer
      engagement. Penelitian ini bertujuan untuk menunjukkan pemahaman tentang Strategi dan bentukbentuk

      komunikasi pemasaran Interaktif Ciewie Batik dalam melaksanakan bisnisnya. Penelitian ini
      menggunakan metode deskriptif kualitatif dengan studi melalui dokumentasi dan wawancara mendalam
      Berdasarkan hasil wawancara dan dokumentasi, dapat disimpulkan bahwa Strategi komunikasi
      pemasaran Interaktif  yang dipergunakan Ciewie Batik dalam melaksanakan rutinitas bisnisnya meliputi
      : memaksimalkan serta mengintensifkan akun Instagram Ciewie Batik, mengintegrasikan proses
      pelayanan pelanggan dengan aplikasi Android, mengintensifkan layanan keluhan dan pertanyaan
      pelanggan yang express, aktif dalam Fanpage Facebook, dan senantiasa update di website Ciewie
      Batik termasuk aktif merekrut web-reseller.
      This research eagers to analyse Ciewie Batik Interactive Marketing Communication Strategy in customer
      engagement. This research intends to show the meaningful of Ciewie Batik Interactive Marketing
      Communication Strategy in Business dealing. Research runs the qualitative descriptive method using
      documentation study and indepth interview. According to documentation study and indepth interview,
      can be concluded that Ciewie Batik Interactive Marketing Communication Strategy in dealing Business
      consist of : maximizing and intensified the Ciewie Batik Instagram Account, integrating the servicing
      customer process with Android Application, intensified customer question and complaint expressly,
      active in Facebook fanpage, dan keep on updating Ciewie Batik website including actively hire webreseller.
      Kata kunci: Komunikasi Pemasaran, Social Information Processing Theory, Strategi   
       Komunikasi Interaktif, Customer Engagement, Ciewie Batik
      PubDate: 2018-05-06
      DOI: 10.21107/ilkom.v12i1.3716
      Issue No: Vol. 12, No. 1 (2018)
       
  • PEMAHAMAN REMAJA TENTANG KESEHATAN REPRODUKSI (PERNIKAHAN DINI DAN
           PERILAKU BERESIKO) DI SAMPANG MADURA

    • Authors: Netty Dyah Kurniasari, Iswari Hariastuti, Pardiono Pardiono
      Pages: 74 - 85
      Abstract: ABSTRAK
      Tujuan penelitian ini untuk mengetahui pemahaman remaja tentang kesehatan reproduksi. Beberapa
      indikator yang digunakan untuk mengukur adalah akses informasi remaja tentang kesehatan reproduksi,
      pengetahuan remaja tentang kesehatan reproduksi, sikap dan kontrol perilaku yang dihayati. Metode
      yang digunakan dalam penelitian ini adalah kualitatif dengan teknik pengumpulan data wawancara
      langsung. Lokasi penelitian di Kabupaten Sampang Madura dengan pertimbangan, angka pernikahan
      dini di Kabupaten tersebut termasuk tertinggi di Jawa Timur.Hasil penelitian menunjukkan bahwa
      pemahaman remaja tentang kesehatan reproduksi (pernikahan dini dan perilaku beresiko) rendah.
      Rendahnya pemahaman ini karena adat istiadat setempat, kepatuhan remaja thd orang tua dan
      kurangnya informasi tentang kesehatan reproduksi.
      Kata kunci : kesehatan reproduksi, Madura, Remaja
      PubDate: 2018-03-09
      DOI: 10.21107/ilkom.v12i1.3801
      Issue No: Vol. 12, No. 1 (2018)
       
 
 
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