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Jurnal Studi Komunikasi
Number of Followers: 0  

  This is an Open Access Journal Open Access journal
ISSN (Print) 2549-7294 - ISSN (Online) 2549-7626
Published by Universitas DR Soetomo Surabaya Homepage  [2 journals]
  • The Use of English Title in Gramedia Pustaka Utama Teenlit: A Production

    • Authors: Fitriatul Fauziah
      Abstract: The use of English language has a specific purpose and intent related to the purpose of the writers to produce good literature works and publishers who want to market these products. This study is to investigate the reason of the teenlit's producers using English titles rather than Indonesia. By using production analysis, this study focuses only on the producer's point of views, which are the Gramedia Pustaka Utama's editor and authors. Who has the power to decide the title and what the considerations are the focus of this study. The findings of this study show that actually, the producers not only consider the commercial or economic factors of the teenlit's title but also the aesthetic function that matches the theme of the whole story of the teenlit it self. The result of this study is expected to provide an understanding of the phenomenon of language hybridization that is contained in most Indonesian teenlit.
      PubDate: 2018-03-01
      DOI: 10.25139/jsk.v2i1.140
      Issue No: Vol. 2, No. 1 (2018)
  • Pesan Kreatif Iklan Televisi Dalam Bulan Ramadan: Analisis Semiotika Iklan
           Bahagianya adalah Bahagiaku

    • Authors: Novan Andrianto
      Abstract: The commercial advertising is one the most famous and the most discussed promotion tool because of its scope. One of the products using Television Commercial, as the promotion tool in Ramadan, is Ramayana Department Store. Before and During the Ramadan, most Moslems have their activities in Ramadan with themselves, their society, their colleagues and their beloved families. In Ramayana Ramadan Commercial "Their Happiness is My Happiness" ("Bahagianya Adalah Bahagiaku"), aired in the television, aimed: (1) to know the family relation to the meaning of Ramayana Ramadan Commercial "Their Happiness is My Happiness" ("Bahagianya Adalah Bahagiaku") for Indonesian Moslems' habit during Ramadan. (2) To discover the creative message in Ramayana Ramadan Commercial "Their Happiness is My Happiness". For this commercial analysis, the writer applied Content Analysis Approach and Communication Semiotics approach. Based on the analysis in each part of the commercial, the writer found the process of the delivered message by Ramayana Ramadan Commercial. The message is related to the unstoppable habits of Indonesian Moslem, from the past until now, about the roles of Moslems for having fast at the holy month of Ramadan.
      PubDate: 2018-03-01
      DOI: 10.25139/jsk.v2i1.336
      Issue No: Vol. 2, No. 1 (2018)
  • Terorisme Radikalisme dan Identitas Keindonesiaan

    • Authors: Anastasia Yuni Widyaningrum, Noveina Silviyani Dugis
      Abstract: Aksi terorisme dan radikalisme yang terjdai di Indonesia seringkali menimbulkan pertanyaan mendasar mengenai rasa keindonesiaan bangsa Indonesia. Apalagi pelakunya juga warga negara Indonesia maka menarik untuk dikaji lebih mendalam bagaimana keindonesiaan warga negara Indonesia ketika terjadia peristiwa yang menggoncang keberagaman Indonesia. Sebagaimana takdir menjadi Indonesia yang beragam dan multibudaya. Metode yang digunakan dalam penelitian ini adalah encoding dan decoding dari Stuart Hal yang berusaha merepresentasikan pemaknaan menajdi Indonesia dalam tiga pembacaan yaitu dominan hegemonic, negosisasi dan oposisi. Kajian-kajian tentang keislaman dan keindonesiaan digunakan untuk mencabar data-data hasil wawancara. Hasil penelitian menunjukkan bahwa keindonesiaan para informan justru semakin menguat. Dalam ketiga pembacaan para informan menolak bahwa kindonesiaan mereka terkoyak oleh aksi radikalisme dan terorisme.
      PubDate: 2018-03-01
      DOI: 10.25139/jsk.v2i1.368
      Issue No: Vol. 2, No. 1 (2018)
  • Intervensi Perilaku Sadar Bahaya Rokok Melalui Humor dan Rational Based
           Message Appeals

    • Authors: Sinta Swastikawara, Yun Fitrahyati Laturrakhmi, Fitri Hariana Oktaviani
      Abstract: Through a participatory action research study, this study identifies and analyses the associations and symbols attached by adolescents at school age in target schools, identifies strategies and message appeals based on the associations and embedded symbols so that it is appropriately used for preventive efforts of smoking behaviours and. Based on the results of the study can be concluded that there are two perspectives in associating cigarettes, first is the symbol of masculinity and flexibility in associating, the second is associated with opium, and poison. Further intervention can be done by presenting humour based appeals at the group level and rational based message appeals at the individual level. In the context of health communication, this research has shown how Social Cognitive Theory is used in the study of promotion of health by emphasising the design of fear-based appeals.
      PubDate: 2018-03-01
      DOI: 10.25139/jsk.v2i1.448
      Issue No: Vol. 2, No. 1 (2018)
  • Effectiveness of Health Promotion to Community-Based Total Sanitation
           Outcomes in Nunsaen, Kupang, Indonesia

    • Authors: Frans Salesman
      Abstract: The Community-Based Total Sanitation Program has reached 94.95% of villages in Indonesia. However, not all villages implement the four pillars of community-based total sanitation, including the village of Nunsaen. The low outcomes of community-based total sanitation in Nunsaen village in 2016 reached 76% of 542, impacting on average 63% of the population, who suffer from infectious diseases every year. The non-implementation of health promotion strategies through advocacy, and lack of empowerment of working groups to improve community-based total sanitation outcomes in Nunsaen village. A retrospective study with Case Control approach with triggers through advocacy and empowerment to a sample of 134 family heads. Health promotion strategies through effective advocacy affect community-based total sanitation outcomes (Pvalue = 0,0001; and OR = 8,444), meaning that the effectiveness of advocacy effects is more than three times as likely to improve community-based sanitation outcomes by 8.44 times than if advocacy conducted less than three times. If in terms of OR scale, the effectiveness of community empowerment has greater opportunity (OR = 46,943) than advocacy (OR = 8,444) towards the total community-based sanitation outcome in Nunsaen village. The conclusion are Improving the effectiveness of community-based sanitation implementation requires advocacy and community empowerment by types and techniques determined by the program to achieve healthy and hygienic behavioural changes as the goal of community-based sanitation programs.
      PubDate: 2018-03-01
      DOI: 10.25139/jsk.v2i1.467
      Issue No: Vol. 2, No. 1 (2018)
  • Konvergensi di Ruang Redaksi pada Kelompok Media Tempo

    • Authors: Wahyudi Marhaen Pratopo, Nasrullah Kusajibrata
      Abstract: This study seeks to reveal the implementation of convergence in the newsroom with case study of Tempo Group. This research uses qualitative approach and case study method. This study reveals that Tempo began to implement newroom convergence after publishing Kora Tempo in 2001. The effort toward newsroom convergence was realized by forming Tempo Newsroom which is meant as a news control center. After passing a series of trials and policy changes, the Tempo Group finally adopted full editorial convergence since 2012. In the application of this editorial convergence, Tempo chose the Newsroom 3.0 model, a newsroom management system that brings together news gathering and news processing to provide news needs for some outlet:, Koran Tempo, and Tempo Magazine.
      PubDate: 2018-03-01
      DOI: 10.25139/jsk.v2i1.510
      Issue No: Vol. 2, No. 1 (2018)
  • Media Baru: Tantangan dan Peluang Dakwah

    • Authors: Efa Rubawati
      Abstract: This book describes Da'wah in the New Media Era. The presence of the Internet with the characteristics of interactivity and connectivity, making a new paradigm in preaching. Da'i is no longer the main factor of receiving the message of da'wah maximally by mad'u (object of da'wah) because in the networking society, mad'u not only receive passive message of da'wah, they are actively processing and interpreting the message -the message they receive and reshare it in their social media. This becomes a challenge as well as da'wah opportunities, the challenge lies in how the messages of dakwah are not predicted by the logic of the media as well as the understanding of the recitation of the message preachers. But the opportunity to get the messages of dakwah quickly and wisely makes the new media into an effective medium in the activities of propaganda today
      PubDate: 2018-03-01
      DOI: 10.25139/jsk.v2i1.586
      Issue No: Vol. 2, No. 1 (2018)
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