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Jurnal Aspikom : Jurnal Ilmu Komunikasi
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  This is an Open Access Journal Open Access journal
ISSN (Print) 2087-0442 - ISSN (Online) 2548-8309
Published by Asosiasi Pendidikan Tinggi Ilmu Komunikasi Homepage  [1 journal]

    • Authors: Tatag Handaka, Hermin Indah Wahyuni, Endang Sulastri, Paulus Wiryono
      Pages: 363 - 378
      Abstract: Purworejo district government has given extension techniques of Kaligesing goat breeding through Field Extension Officer (PPL) to the breeders.However, breeders assess the knowledge and experience of Field Extension Officer (PPL) has not been optimal in the breeding of Kaligesing goat. The aim of this research is to know how the government’s communication system adapts to the complexity of Field Extension Officer (PPL)knowledge that has not been optimal in the breeding of Kaligesing goat. The theory of the research is communication system in perspective of Niklas Luhmann. The research was used explorative case study method.Population of the research in Purworejo regency which was the center of Kaligesing goat farming.The result of the study shown that the government’s communication system in facing the complexity of Field Extension Officer (PPL) knowledge that has not been optimal, has produced and reproduced the form of training, comparative study, and provision of pilot land. But government communication system not effective in reducted and selected feedback from Field Extension Officer (PPL). So reproduction of regulation not solved environment complexity. Production and reproduction of regulation from government communication system not adaptive with environment complexity.
      PubDate: 2017-09-21
      DOI: 10.24329/aspikom.v3i3.121
      Issue No: Vol. 3, No. 3 (2017)

    • Authors: Eko Harry Susanto
      Pages: 379 - 398
      Abstract: Communication and information technology development makes it easier for interaction between individuals and groups. Message and news traffic are not fully controlled by the state, but are free to flow to public. Therefore, social media that have power to disseminate information, be an option to influence, motivate, and perform actions desired by message spreaders. At the same time, dominance of mainstream mass media is fading away. This study aims to: (1) describe social media users without socioeconomic and political differences, (2) analyze social media and mass media efforts to reach audiences, (3) observe social media as a supporter of political communication networks in democracy state. This study, using qualitative methods to provide a holistic picture of social media in relation to the political communication network utilized by individuals, groups and various political entities. The results of this study are, users of social media are not bound by social, economic and political status;  Social media and mainstream mass media have different characters in spreading messages to audiences; And social media is a supporting of political communication network in democracy of the state. 
      PubDate: 2017-09-21
      DOI: 10.24329/aspikom.v3i3.123
      Issue No: Vol. 3, No. 3 (2017)

    • Authors: Fitri Yuliantri Permana
      Pages: 399 - 413
      Abstract: Komisi Pemberantasan Korupsi (KPK) drafted a social movement Saya Perempuan ANtikorupsi (SPAK) by involving the strategic role of women as campaign communicators. This research will discuss how anti-corruption campaign process through SPAK Movement on Dharma Wanita Persatuan Kementerian Agama Indonesia (DWP Kemenag). The research was conducted with case study methodology during the April 2016-April 2017 campaign period in the central ministry’s DWP and regional offices. Based on the results of the research, some characteristics of the SPAK movement in DWP Kemenag are the women’s campaign style which emphasizes the role of women as the moral guardians of husbands and families, the presence of key organizational advisors as the main supporters of the campaign, and massive campaign spread resulting from existing organizational structures up to the root level grass. The results of this study are expected to be a model picture of anti-corruption campaigns conducted in the bureaucratic environment through the strategic role of women.
      PubDate: 2017-09-21
      DOI: 10.24329/aspikom.v3i3.142
      Issue No: Vol. 3, No. 3 (2017)

    • Authors: Muria Endah Sokowati
      Pages: 414 - 434
      Abstract: The power or knowledge relations determine sexuality as a discourse. How understanding and practicing sex is the negotiation of knowledges and interests. It also happens in producing discourse of sexuality to adolescence. The social construction of adolescence as social category that is apolitical, hedonic, passive and uncritical brings them to be the older people’s object of socialization and education about morality. Different social institutions, such as school, family, religion, government, and also media attempt to subjugate adolescense’ passion in the name of sex education. This research has revealed on how the discourse of sexuality becomes arena where interests of some institutuions involved are contesting. Hai magazine is chosen as locus since this magazine has existed more than three decades and presented sex education as the material in its publication. Using Norman Fairclough’s critical discourse analysis, this research has explored the discourse of sexuality as the result of negotiation of the discourse of sex sacralization brought by social and religion norms, the idea of global sexual revolution, and the perspective of health reproduction. It becomes Hai’s survival strategy in economy, social and political context.
      PubDate: 2017-09-21
      DOI: 10.24329/aspikom.v3i3.118
      Issue No: Vol. 3, No. 3 (2017)

    • Authors: Atika Atika, Djuara P Lubis, Parlaungan Adil Rangkuti
      Pages: 435 - 446
      Abstract: The purpose of this study is to analyze the level of meeting the information needs of farmers through community radio and factors related to the level of fulfillment of information needs. This study was designed as a correlational descriptive survey study. The main data is quantitative data with additional qualitative data as a support through interviews to farmers as community members and farmer’s community radio managers. The location of research in Indramayu Regency, West Java, precisely in Majasari Village, District of Sliyeg and Arjasari Village, Patrol Sub-district. The population is the listener of Radio Remaja and Radio Whisnu, with a sample size of 25%. The results showed that the level of fulfillment of information needs of farmers through different community radio results on each radio listener, which is relatively low on the listener Radio Remaja, while the listener Radio Whisnu quite high. The frequency and duration of listening to the radio is a factor related to the level of meeting the information needs through community radio.
      PubDate: 2017-09-21
      DOI: 10.24329/aspikom.v3i3.169
      Issue No: Vol. 3, No. 3 (2017)

    • Authors: Dewi K Soedarsono, Roro Retno Wulan
      Pages: 447 - 456
      Abstract: The rise of Internet Messenger (IM) has helped many individuals to connect with each other, including teenagers. In adolescence puberty fase, they were very familiar with the advancement of chatting technology in cyberspace. With consideration of the importance of communication intelligence in interacting in the virtual world, this research seeks to bring the reality of adolescent interaction with peers beyond the boundaries of geography, race, and class. The assumption of media literacy said that media literacy capability determines the position of audiences. The absence of resistance to media messages can be translated that the community does not have sufficient knowledge and experience in cyberspace. Teen life is the most important moment in human life therefore the interaction in cyberspace will determine the concept of self and ideology embedded in life later. Through phenomenology method, this research seeks to show healthy and useful internet in the formation of the identity of global adolescents. Through in-depth interviews and analysis of conversations in chat rooms, this research illustrates the positive and negative sides facing adolescents in real and virtuality life. To obtain a complete picture then, researchers also interviewed parents and teachers of the teen so that the validity of the research is maintained. The results showed that the role of parents in media literacy is very important. The intelligence of communicating in internet media especially in choosing content determined from parent guidance and peer group information. Peer group of the virtual world more influence than peer group in the real world.
      PubDate: 2017-09-21
      DOI: 10.24329/aspikom.v3i3.172
      Issue No: Vol. 3, No. 3 (2017)

    • Authors: Iswandi Syahputra
      Pages: 457 - 475
      Abstract: Several hate speech which spread in social media activity aroused because of freedom of speech euphoria in a democratic nation. Those hate speech had effectively used as a negative campaign during election. This study aims to analyze hate speech and cyber war in social media. The method used is qualitative with data retrieval through in-depth interviews of netizens as opinion makers in social media, document studies and literature studies relevant to the research. The study found that cyber warfare in social media has formed two netizen polarizations. The polarization can be identified as conservative and liberal groups. Both groups are actively producing discourse, opinion, information, issues and rumors through social media. This study has implications for the change or shift of opinion leader concept on the theory of two step communication. The concept of opinion maker in the new media tradition that emerges today allows anyone anonymously to become opinion leaders.
      PubDate: 2017-09-21
      DOI: 10.24329/aspikom.v3i3.141
      Issue No: Vol. 3, No. 3 (2017)

    • Authors: Effy Z Rusfian, Irwansyah Irwansyah, Niken F Ernungtyas
      Pages: 476 - 493
      Abstract: Credibility of website especially on trading market is important for shareholders to get stockexchange information. Websites are the extension of organization that could attract business’s target market and potential customer. However, previous studies found that usability, design, and content may affect the website credibility.  Many stock exchange markets such as Nigerian/NSE, Baku/BSE, Irish/ISE, Mauritus/SEM including Securities and Exchange Commission/SEC concerned and improve about their website. This study aims to observe variable of usability, design and content which affect website credibility on Indonesia context especially with as a treatment. This reaserch method using quasi-experiment with 30 participants with the equivalent time-samples design and adopting Bipolar Emotional Response Testing (BERT), this study found that website credibility was explained about 51.6% by usability, design, and information variables. Moreover, information variable contributed bigger than other two variables while usability variable did not contribute significantly. Specifically, information variable become important for the credibility of website which did not have transaction feature.
      PubDate: 2017-09-21
      DOI: 10.24329/aspikom.v3i3.174
      Issue No: Vol. 3, No. 3 (2017)
  • Interaksi Simbolis Masyarakat Dalam Memaknai Kesenian Jathilan

    • Authors: Noor Haliemah, Rama Kertamukti
      Pages: 494 - 507
      Abstract: This research aims to explain how symbolic interaction of people in interpreting Jathilan art in Padukuhan Mendak Desa Girisekar. Kecamatan Panggang, Kabupaten Gunung Kidul. This research uses qualitative descriptive method. Data were collected using observation, in-depth interview and documentation. To check validity of data, the researcher uses triangulation of sources. The result shows that people interpret Jathilan art through verbal and non-verbal communication carried by Jathilan artists, within each performance or in everyday life. Verbal and non-verbal communication have been done by Jathilan artists through elements contained in Jathilan art including form of motion, costumes, properties and music. People can interpret Jathilan art because they regularly watch the show of Jathilan. In addition, the values contained in Jathilan art have been delivered to public through socialization as the first step so that values embodied in Jathilan art can be interpreted and implied by people in their life.
      PubDate: 2017-09-21
      DOI: 10.24329/aspikom.v3i3.173
      Issue No: Vol. 3, No. 3 (2017)
  • Hambatan Komunikasi Internal di Organisasi Pemerintahan

    • Authors: Dwi Harivarman
      Pages: 508 - 519
      Abstract: The Budget Execution Evaluation and Monitoring Program owned by the Ministry of Finance’s Directorate of Budget Execution has a strategic role in safeguarding the implementation of the Ministry atau Institution budget so that the Indonesian Budget (APBN) can run more optimally. The smoothness of the program depends on the effective communication system at the time of program implementation. This study aims to determine the internal communication barriers in the Directorate of Budget Execution that should be removed for effective communication can occur in the implementation of The Budget Execution Evaluation and Monitoring Program. The research uses descriptive qualitative method with case study, where data is obtained through in-depth interview and observation of informants (officials and staff at Directorate of Budget Execution). The result of the research shows that the internal communication barrier faced by the Directorate of Budget Execution is the difference of perception between the leader and the subordinate about the implementation of the activity, the limited sharing of information practice from the management to the staff, and the leadership style that influences the implementation of the program activity.
      PubDate: 2017-09-21
      DOI: 10.24329/aspikom.v3i3.171
      Issue No: Vol. 3, No. 3 (2017)
           INDONESIA 2015”

    • Authors: Ilona Vicenovie Oisina, Angelia Sulistiwaty Sugianto
      Pages: 520 - 538
      Abstract: Tourism nowadays is entering a new era.  Recent years, tourism is the best bussiness in many countries. This research discusses about The branding strategy analyzed using STP theory (Segmentation, Targeting and Positioning) on Wonderful Indonesia campaign. This campaign is the Leading Campaign for Indonesia tourism in International level. Data collection was obtained from observation, books and interview. The result obtained from STP analysis theory can be used to develop branding strategy in wonderful indonesia campaign. The innovation is founded in tourism and  development of tourism product like village and religion tourism can be applied in Indonesia tourism. Within positive development in this campaign, Indonesia is expected able to compete with the other ASEAN countries while AFTA and MEA policy applied in 2015.
      PubDate: 2017-09-21
      DOI: 10.24329/aspikom.v3i3.106
      Issue No: Vol. 3, No. 3 (2017)

    • Authors: Zikri Fachrul Nurhadi
      Pages: 539 - 549
      Abstract: This research aims to find out and explain the design, experience and sosial interaction in teenager sosial communication through Senior High School. The researcher applied the theory of fenomenology which explains the aware of experince structure togetherwith learning of experience type from the point of view for those people who directly get in touch. This research applied the qualitative method through observation, participant, in dept interview and preferences. This research subjects of the study were high school students as the main informant who represented by purposive sampling technique amounted to 17 people from three SMA Country in Ciamis districts. The result of this research shows that the design is divided in two designs, those are because design and for design. Because design uses the twitter for the development of environment and technology, easy to be used, entertaining, quick send and receive the message, borderless in place and time whereas for design is to get the up to date information, show the existence of them selves, make the social media for doing business, and find out new friends and relation. Whereas communication experience is divided in two, those are positive comunication and negative communcation. Positive communication experience describes the scope of wider twitter, information and promotion media whereas negative communication experience desribes the freedom posting, bad content, killing character and bad communcation. Whereas sosial interaction happens by sending and receiving message effectively, anxiety similarity and giving new cognition.
      PubDate: 2017-09-21
      DOI: 10.24329/aspikom.v3i3.154
      Issue No: Vol. 3, No. 3 (2017)

    • Authors: Dindin Dimyati, Juvenia Juvenia
      Pages: 550 - 569
      Abstract: Popularity of social media have grown since the early of 2000. They have eased people in exchanging information and sustaining relationship. In addition, social media have become an alternative for news distribution and consumption. One of popular social media platforms is Facebook in which many media organizations have utilized it as a medium for sharing information including news to provide up-to-date information, to increase article views, as well as to increase website traffics to visit their news portals. This research attempted to investigate the influence of Facebook usage towards reading interest at news portal, a study in North Cikarang. Theory used in this study wasUses and Gratification and the method was quantitative in nature. The data were collected through questionnaires for 100 respondents and SPSS 20 was employed to process the data. The result has shown that Facebook usage influenced 30.6% towards reading interest at news portal and the regression coefficient values obtained in this study was Y= 5.489 + 0.575X. In short, Facebook as a publication medium used by has successfullyincreasedreading interest to its news portal.
      PubDate: 2017-09-21
      DOI: 10.24329/aspikom.v3i3.161
      Issue No: Vol. 3, No. 3 (2017)

    • Authors: Novi Kurnia
      Pages: 570 - 587
      Abstract: This study aims to examine the film audience reception on gender and disabilities representation towards What We Don’t Talk About When We Talk About Love (Yang Tidak Dibicarakan Ketika Membicarakan Cinta, 2013). This film directed by a prominent Indonesian woman film director, Mouly Surya, and produced in 2013.  Such audience study is very important in the scholarship of women and Indonesian films dominated by studies on women representation in the film and women filmmakers. Employing reception analysis based on Stuart Hall’s work, this study involves six Indonesian students as informant of a series of in-depth interviews.  The study finds that the personal experiences and knowledge of informants, as well as their film habits, but not their gender, influences their interpretation toward the issue of gender and disabilities in the film.
      PubDate: 2017-09-21
      DOI: 10.24329/aspikom.v3i3.175
      Issue No: Vol. 3, No. 3 (2017)
           DI TWITTER

    • Authors: Tuti Widiastuti Widiastuti
      Pages: 588 - 603
      Abstract: This study sought to look at the fact that twitter can shape one’s personal branding, then on the basis of this research is compiled on how the analysis elaboration likelihood model in the formation of personal branding in social media. The method used in this research is quantitative content analysis method. The study population was the whole text or tweets made by Ridwan Kamil through his twitter account (@ridwankamil). This study shows, twitter contents can shape one’s personal branding. Establishment of personal branding can be done through posts made in his twitter. The formation of personal branding is seen from the theme of writing, retweet and favorite number, type of writing, the uniqueness of writing and writing direction. Establishment of personal branding is required by a person not only through the writings conveyed through the media, but also the need for real action participation and involvement in community life.
      PubDate: 2017-09-21
      DOI: 10.24329/aspikom.v3i3.107
      Issue No: Vol. 3, No. 3 (2017)
School of Mathematical and Computer Sciences
Heriot-Watt University
Edinburgh, EH14 4AS, UK
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Fax: +00 44 (0)131 4513327
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