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Journal Cover Economia Agro-Alimentare
  [4 followers]  Follow
   Full-text available via subscription Subscription journal
   ISSN (Print) 1126-1668 - ISSN (Online) 1972-4802
   Published by Edizioni Franco Angeli Homepage  [67 journals]
  • Editorial
    • Abstract:

      PubDate: Sat, 15 Dec 2017 8:00:00 GMT
  • Is perceived authenticity also desired' Investigating the relation
           between perceived authenticity and product preference
    • Abstract: Olga Filaretova, Marie von Meyer-Höfer, Katia Laura Sidali
      Perceived authenticity in food marketing is a potential factor of purchase decision. The present study examines which characteristics are most likely to induce consumers to consider a food product as authentic and desirable. Two different types of the dairy product ‘kefir’ were used in this study. Data were collected via a structured online survey of 263 respondents from Germany, which represent the characteristics of the German society in terms of gender, age and household income per month. Exploratory factor analysis grouped the surveyed items of perceived product authenticity in four dimensions which are: "Reference to personality", "Image of the product", "Retail environment" and "Product description". By these factors respondents measured characteristics which would ensure that the food product, the producer and the selling shop are genuine, original and credible. It can be concluded from the results that there is one universal construction of perceived authenticity fitting to both product types, namely the above mentioned four authenticity dimensions. Further, statistical tests revealed that the derived factors of perceived product authenticity have a significant influence on the buying decision. However, product authenticity is not the main driver of desire. Results of the study recall the importance of further analyzing the construct of authenticity in the food sector and suggest practical implications for promoting food products, such as the congruence of the shop’s environment and of the design elements on the food package.
      PubDate: Sat, 15 Dec 2017 8:00:00 GMT
  • Translating means-end research into advertising strategy using the meccas
    • Abstract: Daniel Eberhard
      This paper illustrates the translation of actual research data of a meansend analysis into concrete advertising strategies using the so called "means-end conceptualization of the components of advertising strategy" - commonly referred to as "meccas" model. In this case, an underlying study examined buying motives of male German recreational athletes with regards to anabolic supplements using the means-end approach. By applying the meccas model, i.e. translating the different layers of the cumulated means-end chains of this study into elements of advertising, six print-advertising strategies were developed in cooperation with a professional graphic studio. Practical applications of the meccas model with regards to its original intent of developing advertising strategies have been conducted very rarely in a scientific context. This case study will pose an illustrative example for researchers and marketers alike and also lay basis for further scrutiny of means-end theory in general.
      PubDate: Sat, 15 Dec 2017 8:00:00 GMT
  • The Gangmaster Licensing Authority: An Institution Able to Tackle Labour
    • Abstract: Johanna Katharina Schenner
      Labour market intermediaries (LMIs) and food production have enjoyed a long history. Today, LMIs - or gangmasters - in the United Kingdom that want to operate in the industries of agriculture, horticulture, shellfishing and food processing have to hold a licence in order to do so lawfully. This legal requirement has been in existence since the establishment of the Gangmaster Licensing Authority (gla) in 2005. However, despite the establishment of the gla, and the subsequent requirement for gangmasters to hold licences and to adhere to eight core standards, incidents of (extreme) labour exploitation in the same sectors continue to make headlines. This paper aims at understanding shortcomings associated with the gla in tackling (extreme) labour exploitation and potential problems in this respect with its succeeding body, the Gangmasters and Labour Abuse Authority (glaa). To this end, this paper begins by providing a general review of the rise of LMIs, and of gangmasters in particular, before explaining why growers and farmers may decide to rely on labour supplied by gangmasters. This part also illustrates how (extreme) labour exploitation as a result of gangmaster employment may occur, by paying special attention to the idea of the triangular employment relationship. The second part of the paper retraces the developments of both the gla and glaa. Furthermore, a brief overview of how LMIs may be regulated is given. The paper then turns to a consideration of the perceived effectiveness of the gla and glaa in tackling cases of labour exploitation, drawing on material from both primary and secondary sources to do so - the former involving 17 semi-structured interviews with key actors. In this connection, the third part provides details of the methodology deployed, before the fourth part discusses findings in relation to the literature and questions of institutional effectiveness. Finally, an overview of methodological challenges is provided.
      PubDate: Sat, 15 Dec 2017 8:00:00 GMT
  • Le capacit√† relazionali quali risorse critiche per la creazione di valore
           nella filiera vitivinicola lucana
    • Abstract: Piermichele La Sala, Raffaele Silvestri, Emilia Lamonaca, Nicola Faccilongo
      Relational abilities as critical resources for value creation in wine supply chain of Basilicata The study, analyzing the wine supply chain of Basilicata region, investigates the influence of relational approach winery-grape grower on the perception of services’ value, through a Pearson’s correlation. Results show that relations winery-grape grower, characterized by a buyer’s approach to rationalization, development, and focus on value creation for customer, affect the perception of services’ value.
      PubDate: Sat, 15 Dec 2017 8:00:00 GMT
  • Referee 2017
    • Abstract:

      PubDate: Sat, 15 Dec 2017 8:00:00 GMT
School of Mathematical and Computer Sciences
Heriot-Watt University
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