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Libellarium : journal for the history of writing, books and memory institutions
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  This is an Open Access Journal Open Access journal
     ISSN (Print) 1846-8527 - ISSN (Online) 1846-8527
     Published by University of Zadar Homepage  [1 journal]
  • The strategy for the development of electronic publishing in small markets

    • Authors: Ivona Despot, Tomislav Jakopec
      Abstract: This paper analyses technological trends which affect the business models in the publishing industry and create innovative publishing products which reflect the reader's needs in the digital environment. Although technology already offers many possibilities, the way it is used is both a technical and a market-related issue. The migration to the digital environment has stimulated major changes in publishing and other media industries. Publishing sectors such as scientific publications quickly accept the new technological opportunities. Free content and self-publishing models shake the publishing industry and change the publisher's traditional position in the book publishing chain. Advanced software solutions offer authors easy access to virtual ‘shelves’, allowing publishers a simpler, quicker production and distribution. Changes carry many challenges and threats since the technology is still at an early stage of implementation. This paper presents new trends and predictions, and their potential impact on publishing, with a special focus on small linguistic distribution markets such as the Croatian book market.
      PubDate: 2014-03-27
      Issue No: Vol. 6 (2014)
       
  • Design of e-books: readers’ expectations in a comparative
           perspective

    • Authors: Josipa Selthofer
      Abstract: The aim of the paper is to compare graphic elements used for the design of printed and electronic books. The paper focuses on four main graphic elements: book cover, typography, colour and image. Ten books published in printed and electronic form in Croatia between 2010 and 2012 were used as a research sample. The research methods used are visual content analysis and interviews. The research results indicate that e-books imitate the graphic design of a printed book in many aspects. The graphic elements of an e-book highly depend on the features of e-formats and on e-readers. The main advantages of an e-book are that they are searchable, adaptable, easily linked to other digital documents, transportable, easily accessible and durable. Still, in the second phase of the research, the majority of the interviewed participants stated that reading of an e-book was something new to them. They prefer the interaction with a printed book and its visual appearance.
      PubDate: 2014-03-27
      Issue No: Vol. 6 (2014)
       
  • The nomenclature of publishing activities within the framework of creative
           and cultural industry

    • Authors: Nives Tomašević
      Abstract: This paper analyses the nomenclature basis of publishing activities in the Republic of Croatia and the EU, and deals with the challenges of future comparative studies dealing with the structure of classifications. Creative and cultural industries are trying to find the optimal classification to define, track and direct creative/cultural activities. In some EU countries, the classification frames are in line with the stated classification, although some countries are still searching for nomenclature solutions. Studies of the nomenclature structure of cultural and creative industry are being conducted, and some of them are the framework of this paper (ESSnet – Culture 2011 and 2012). The publishing activity is classified according to the National Classification of Activities of the Republic of Croatia (NKD 2007 – The Official Gazette of the Republic of Croatia 58/2007) as class 58, and related activities are also classified: “book publishing” (58.11), “publishing of address books and lists of users’ addresses” (58.12), “publishing of newspapers” (58.13), “publishing of magazines and periodic publications” (58.14), “other publishing activities” (58.15).
      PubDate: 2014-03-27
      Issue No: Vol. 6 (2014)
       
  • An overview of the digital publishing market in Croatia

    • Authors: Zoran Velagić, Franjo Pehar
      Abstract: This paper gives an outline of e-book business in Croatia, another European small language market, based on surveys of seven mayor e-book distributors conducted in February 2013 and February 2014. The research included collecting web catalogues by various e-book distributors and an interview with their representatives, asking them to confirm the established number of e-books. After data collection, researchers analysed and presented the exact number of unique e-book titles, publisher’s participation, types of e-book formats and their prices. The findings show that there are 1.654 unique e-book titles by 55 publishers currently available on seven main platforms, the most popular e-book format is EPUB (55%), while the average retail price is EUR 5,86.
      PubDate: 2014-03-27
      Issue No: Vol. 6 (2014)
       
  • An overview of the digital publishing market in Baltic countries (Estonia,
           Latvia and Lithuania)

    • Authors: Arūnas Gudinavičius
      Abstract: The aim of this paper is to analyze several aspects of digital publishing markets in Baltic countries. Estonia, Latvia and Lithuania have their own languages, so there are three different publishing markets. Results show that there are significant differences in the number of available titles, despite the fact that the Baltic e-book market is relatively new. The research on e-book sales identified the main e-book retailers and publishers in Baltic countries. E-books in Lithuanian, Latvian and Estonian available on sale were counted and the differences between e-book formats and the pricing in each country were established. The results showed that the smallest Baltic country, Estonia, has more e-books on sale than both Latvia and Lithuania. It is difficult to say if Latvia even has an e-book market at all. Lithuania is somewhere in the middle. Finally, an overview of the largest retailers and publishers is provided and overall publishing dynamics within the past 20 years is described.
      PubDate: 2014-03-27
      Issue No: Vol. 6 (2014)
       
  • Changing relationships between authors and publishers: Lithuania Major in
           the first half of the 19th century

    • Authors: Aušra Navickienė
      Abstract: The changing relationship between authors and publishers was a phenomenon related to the model of modern book publishing business which began to emerge in Lithuania Major, as well as throughout much of Central and Eastern Europe in the early 19th century. The topic of this research is the legal framework established in 1830 as part of Russian censorship laws intended to regulate property rights of authors and publishers, which was also applied in the occupied territory of Lithuania. Different sources and methods were used in this article to answer to the following questions: “How were the rights and obligations of authors and publishers understood in documents regulating publishing activities in Lithuania Major in the first decades of the 19th century (i.e. before 1830)'”; “How was this concept legitimized in the first legal enactments regulating copyrights (i.e. after the introduction of regulations)'”; “How were these mutually useful relationships reflected in Lithuanian book publishing before the Russian occupational government imposed radical measures to restrict Lithuanian national culture and publishing in 1864'” The main sources of data were the 19th century official and unofficial documents regulating publishing activities (including, most importantly, the censorship laws of the time) and archival materials documenting the activities of Lithuanian private publishers and book authors of the time, such as correspondence and documentation on the activities of publishing institutions.
      PubDate: 2014-03-27
      Issue No: Vol. 6 (2014)
       
  • The current situation of e-books in academic and public libraries in
           Sweden

    • Authors: Elena Macevičiūtė, Martin Borg
      Abstract: Introducing e-books into Swedish libraries has been influenced by the idea of equal access to all media for all Swedish citizens as well as by librarians’ wish to provide the best possible service to their users. Libraries perceived this new resource and service as a way of fulfilling their specific function in a democratic society, which is usually described as mediation (or transfer) of knowledge and culture to all. This is a common basis for the incorporation of new media and information resources (including e-books) into Swedish academic and public libraries. Apart from this common platform, we see other similarities in working with e-books in both types of libraries, but also a number of differences. Most of them relate to the position of libraries within their respective context and in relation to their specific role. Academic libraries are quite influential players in the global scholarly communication and supporters of both research and study processes. As such they are embedded in a mainly international market of scientific information and scholarly materials. They have significant resources provided by their parent universities for the acquisition of scholarly material and a wide choice of commercially available material from different providers. They are also incorporated into a national library consortium with great negotiation power. Thus, they have more freedom to experiment with a variety of business and pricing models offered on the international market. They also have a high competence in publishing and are often publishers themselves. Their involvement in research processes and in open access initiatives puts them in a position to provide expertise to researchers in the areas of publishing and intellectual property protection. Public libraries are part of the local cultural and educational landscape. As such, they depend on the production of media and content in national languages which helps cater to the needs and demands of the local population. They are also customers on the limited market of publishing, entertainment and education-related materials which help fulfil their function as educators. As public libraries offer open and free access to their resources to the entire population of a certain area, eventually covering the whole country, they are regarded as a disruptive element in the market economy. This perceived threat from public libraries was reborn with the emergence of e-books. Despite their differences, both academic and public libraries face similar challenges and problems relating to the management of their collections, creating metadata, and providing access to their content. So far, there haven’t been any mutually satisfactory solutions.
      PubDate: 2014-03-27
      Issue No: Vol. 6 (2014)
       
  • The e-book phenomenon: a disruptive technology

    • Authors: Tom D. Wilson
      Abstract: The emergence of the e-book as a major phenomenon in the publishing industry is of interest, world-wide. The English language market, with Amazon.com as the major player in the market may have dominated attention, but the e-book has implications for many other languages and book markets. The pre-e-book publishing world can be seen as a system in which authors delivered texts to publishers, who evaluated, edited, printed and distributed the published text to bookshops and thence to libraries and individual readers. This process has been going on since Gutenberg’s re-invention of movable type in about 1439 (following its original invention in China in the 9th century, and the use of metallic type in Korea in 1234), in other words, for about the past 550 years. The invention of movable type was an instance of a disruptive technology: eventually putting monastic scribes out of business altogether. Similarly, the e-book has the potential to disrupt the processes for the production, distribution and use of authorial texts, and is already in the process of doing so. First, the phenomenon of self-publishing has emerged as a serious contender to the more formal process; secondly, publishers may derive significant economic benefit from the reduction in printing and distribution costs, as well as the ability to sell directly to the consumer through their own Websites; thirdly, the impact on booksellers may result in a further reduction in the number of independent stores – a decline already in process as a result of online bookselling; fourthly, user demand is resulting in libraries wrestling with the problems of how to manage e-books within their collection development and management processes; and, finally, the behaviour of readers is changing as the devices available for using e-books become more numerous and cheaper. Only someone blessed with absolute certainty in forecasting the future can know exactly how things will change, but there is little doubt that the development of the e-book will bring about substantial changes in the processes of book production, distribution and use – and many of these changes will surprise us.
      PubDate: 2014-03-27
      Issue No: Vol. 6 (2014)
       
 
 
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