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Nirmana
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  This is an Open Access Journal Open Access journal
     ISSN (Print) 0215-0905
     Published by Petra Christian University Homepage  [7 journals]
  • Fotografi: Sains, Teknologi, Seni, dan Industri

    • Authors: Prayanto Widyo Harsanto
      Abstract: The digital photography era is a great development in science and technology in the history of photography after Niepce and Daguerre. Where in the 19th century, their experiments lead to the ability to capture images permanently with the subject of a cityscape in France. This discovery was considered most perfect in photography compared to previous ones. In the digital camera era, society views photography as something easy, inexpensive, and a part of everyday life. This is what is called the digitalization of photography. However so sophisticated the photographic equipment there may be today, there is still the need a photographer that has the knowledge and technical skills with good aesthetic sensibilites as “the man behind the camera.” In the era of creative industry like today, photography can be said to be in four aspects, which are sciense, technology, art, and industry, that are intertwined. It is because photography is not as easy as pushing the shutter button, even more so in the world of education. The teaching of photography cannot be seen as merely teaching techniques, adjusting apertures, speed, and lighting, but it involves the eyes, thoughts (knowledge and understanding), and feeling in selecting an object and arranging it in a frame of a photograph. Furthermore, what should be considered is that besides teaching how to produce and create a photo, one should know and understand as to every possibilites of aspects of its distribution after the photo has been successfully produced.
      PubDate: 2012-06-28
      Issue No: Vol. 14 (2012)
       
  • Perspektif Multikultur, Kasus Film 3 Hati 2 Dunia 1 Cinta

    • Authors: Maria Nala Damayanti
      Abstract: Multicultural issues in Indonesia is a new discourse in a culture that is important in connection with a lot of racial conflicts that occurred lately. Film as an audio visual media has a major role in campaigning for the idea. Therefore, analyzing the film with a multicultural perspective will be a separate view that may be developed in relation to its role in this culture. This article reviews '3 Hearts 2 Worlds 1 Love’ a movie which was launched in 2010. Through the analysis of cinema studies, the theoretical approach of multiculturalism, open bids for the audience to take part in the interpretation. In particular the interpretation of cultural practice that is reflected through the film’s narrative.
      PubDate: 2012-06-28
      Issue No: Vol. 14 (2012)
       
  • The Importance of Packaging and Graphic Design to Communicate Corporate
           Social Responsibility

    • Authors: Listia Natadjaja
      Abstract: Graphic design’s function develops through time. It does not only function to inform a product but also elements to communicate Corporate Social Responsibility. As happened in catastrophic areas in Indonesia like Aceh in 2004, Nias in 2005, Jogjakarta in 2007, Bekasi District in 2009, etc. many donated products had their contributor’s information, especially the ones from corporations. There are many ways a company could implement their social responsibility. Graphic design cannot stand alone, it needs an effective media for its placement, one of them is packaging design. By using a Biskiz Susu packaging design as a case study, I try to analyze the design elements, like color, shape, brand, illustration/character, typography, and layout and then connect them with aspects like: the visual perception impact of packaging design and the importance in communicating Corporate Social Responsibility. For input information, I also discuss some consideration aspects of placing the contributor’s identity on the packaging. Based on this study, the contributor’s information in the products gives many advantages. The result shows that graphic design could be the effective element for communicating Corporate Social Responsibility and packaging design can be one of the recommended media for graphic design placement. Hopefully, this analysis could help a corporation, organization or the government in organizing the graphic design elements and considering a packaging as a medium to communicate Corporate Social Responsibility (CSR).
      PubDate: 2012-06-28
      Issue No: Vol. 14 (2012)
       
  • Isu-Isu Multikulturalisme dalam Film “cin(T)a-God is a
           Director” dalam Konteks Keindonesiaan Sekarang

    • Authors: Elisabeth Christine Yuwono
      Abstract: “cin(T)a – GODIS A DIRECTOR” is a love story indie movie which is wrapped by Indonesian social issues, such as ethnic group, religion, race, and social status. This article uses qualitative based research method, which describes and explains scene by scene along with its dialogues as to situations or events and how the different views of social issues are explained in the context of multiculturalism of recent Indonesianity.
      PubDate: 2012-06-28
      Issue No: Vol. 14 (2012)
       
  • Wayang Purwa dan Tantangan Teknologi Media Baru

    • Authors: Bedjo Riyanto
      Abstract: The art of shadow puppets or wayang has been established as a Masterpiece of Oral and Intangible Heritage of Humanity by UNESCO. Leathermade shadow puppets or wayang kulit purwa as one of many wayang performances has been the most hegemonic, receiving much attention nationally as well as internationally until today. Therefore, there is an assumption that “the real” wayang is wayang kulit purwa. Globalization, commercialization, and the development of communication technology of popular culture influence greatly the advancement of wayang kulit purwa performances or even other wayang shows. Every stake holder of shadow puppet art truly needs the creative adaptive ability so that wayang can still be sustainable in the future.
      PubDate: 2012-06-28
      Issue No: Vol. 14 (2012)
       
  • Pendekatan Analisis Data Menggunakan NVivo-software untuk Penelitian
           Desain Logo Museum Nasional Jakarta

    • Authors: Amelia Sidik, Bodhiya Wijaya Mulya
      Abstract: Qualitative data analysis can be an exhausting, tough, and time-consuming work because the data obtained is so numerous, varied, and unstructured. However, this problem has been resolved by using computer-assisted qualitative data analysis software (CAQDAS). CAQDAS can help researchers to save, organize, explore data easily, and reduce the risk of damaging the raw data. In this article, the writer will explain about how to apply a quite popular CAQDAS application, NVivo, in the research of logo design of Museum Nasional Jakarta.
      PubDate: 2012-06-28
      Issue No: Vol. 14 (2012)
       
  • Dian Sastrowardjojo Sebagai Citra Produk Untuk Iklan Kartu Perdana Mentari
           Free Talk di Surat Kabar

    • Authors: Hendro Aryanto
      Abstract: Advertisements do not just sell goods or services, but also reflect certain cultural aspects to their viewers because they attempt to change people’s lifestyles. Ads simplify lives, therefore do not see other factors that can contribute to happiness in life. The visualization for Mentari Free Talk SIM card advertisement shows the presence of social codes phenomenon that take on the gender perspective through the figure Dian Sastro, which are beauty, intelligence, and an artist who’s gaining popularity. Woman in this case becomes a means to identify a product in its ability in creating visibility or product image.
      PubDate: 2012-01-16
      Issue No: Vol. 14 (2012)
       
  • Media Pembelajaran tentang Pola Makan Seimbang Bagi Anak-Anak Usia
           4–6 Tahun Melalui Permainan

    • Authors: Maria Hendriani
      Abstract: Today, junk food has become the staple food favored by children. Therefore research is needed in the creation of media aids that provide information and explanation of a balanced diet for children, so children can understand about healthy and unhealthy food for their growth and bodies. This research used observational methods, interviews, and descriptive qualitative analyses. The study started from the media analysis of good learning, child psychology, intellectual games, and the importance of image. Appropriate learning media strategy for children is acquired from the results of the analysis. The delivery of messages is done using a 3-dimensional board game where there are several problems in the game which aims to remind and provide further explanation to children.
      PubDate: 2012-01-16
      Issue No: Vol. 14 (2012)
       
  • Karakteristik Desain Poster Film Animasi Amerika Serikat

    • Authors: Aniendya Christianna, Moeljadi Pranata
      Abstract: An animated film will end in vain no matter how well it is without the support of media to give buzz to the message of the film. One of the most important advertising media in promoting an animated film is the poster. Because the animation movie poster is the leading medium which deals directly with the target audience in delivering information about the film before the screening of the film takes place. So visualization of the poster that includes the composition of verbal and non verbal language deserves more attention in its design.
      PubDate: 2012-01-16
      Issue No: Vol. 14 (2012)
       
  • Keindahan Versus Narsisme dalam Undangan Pernikahan

    • Authors: Maria Nala Damayanti
      Abstract: One type of graphic design product that is quite popular in the community is a wedding invitation, because generally people who get married make them. Invitations are usually printed at a certain amount and sent to relatives and friends to various parts of the city and even the country. Lately models of wedding invitations decorated by the bride and groom photos are frequently encountered. A variety of poses and styles of the couple’s intimacy that have been personal property then spread and become publicly owned. Invitations ultimately serve also as a 'show off' or 'advertising' media. In developmental psychology, the tendency of individuals to ostentatiously self exhibit is a personality disorder known as narcissistic. Is the trend of stylish invitation designs as described above can be regarded as a form of narcissism will be questioned. This topic will be further investigated by a review by social psychology. On the other hand, this kind of design can reflect the interests of consumers towards the beauty of wedding invitations. The extent to which these things are related, will be explored in this paper.
      PubDate: 2012-01-16
      Issue No: Vol. 14 (2012)
       
  • Komparasi Destination Branding dalam Official Website Negara
           Singapura-Malaysia-Indonesia

    • Authors: Ryan Pratama Sutanto, Listia Natadjaja, Erandaru .
      Abstract: High profit income has attracted South Asian countries to compete in the fields of tourism marketing. Destination branding as a differentiating factor is an alternative approach in marketing communication. The purpose of this research is to make a comparison study of destination branding application in Singapore's, Malaysia's and Indonesia's tourism official websites. Destination branding in websites as part of promotion campaigns is a strategy used by each country to promote tourism to consumers worldwide. This research uses qualitative method, and involves experts in the fields of Information Technology (IT) and Visual Communication Design. Each website's elements contributes in the success of a country's destination branding and influences its brand image.
      PubDate: 2012-01-16
      Issue No: Vol. 14 (2012)
       
  • Strategi Pembuatan Buku Esai Fotografi tentang Kehidupan Masyarakat
           Bandungan

    • Authors: Daniel Kurniawan, Margana ., Martien .
      Abstract: Bandungan is a countryside which has ten villages. The beauty of the scenery and the fresh air from Bandungan make it a tourist spot especially for tourists from Semarang, Ungaran, Ambarawa and Solo. Through time, Bandungan starts to suffer from irresponsible development. This book is designed as introduction to know Bandungan further about its function for society and citizens from the city around Bandungan. Hopefully through this book many people will recognize Bandungan not only as a spot for holidays and having fun but also realize its role in their lives, and that it will help reduce the exploitation of Bandungan and preserve its beauty. In this book, every potential from each village in Bandungan will be revealed through text which is combined with photography so the information will be easily understood and become more interesting.
      PubDate: 2012-01-16
      Issue No: Vol. 14 (2012)
       
  • Menakar Iklan Politik Pemilu 2009

    • Authors: Sumbo Tinarbuko
      Abstract: Political advertisement is a chamber’s window of a political party. It can connect political parties with the society, electors in particular. None of the political parties, legislative applicants, nor the president and vice president candidates want to win the competition of the general elections 2009 without the use of political advertisements. Such is the importance of the political advertisement in “political parties’ business” that one of the exclusive parameters of political parties is how much fund is used for the political advertisements talked about.
      PubDate: 2011-04-26
      Issue No: Vol. 14 (2011)
       
  • Kajian Iklan Layanan Masyarakat Tentang Pentingnya Mengucapkan Terima
           Kasih Bagi Para Remaja Di Surabaya

    • Authors: Mella Christa Sugoto, Andrian Dektisa H., Jacky Cahyadi
      Abstract: This visual communication’s design is accomplished to improve society awareness on how importance of expressing thank you, especially for Surabaya’s adolescent. Background of this study is formed by attitude and character descent in our society. Expressing thank you should be a simple way but in fact this word is rarely heard, whereas appreciate for all services and helps we received is the important thing in our life. Methode that is used in this study is qualitative, means getting the result by looking data in field and analyzing then. From data which is get, our adolescents think that expressing thank you is not important to do. Because its include a social problem, so I hope a Public Service Ad could be a solution to solve its problem. This Public Service Ad will be using effective media in informing message and this design is aimed to make attitude alteration in our Indonesia society.
      PubDate: 2011-04-26
      Issue No: Vol. 14 (2011)
       
  • Kondisi Desain Kemasan Produk Makanan Ringan Dan Minuman Instant Pada
           Industri Kecil Skala Rumah Tangga (Micro Industry) Di Kabupaten Kediri

    • Authors: Listia Natadjaja, Yohanes Budi Cahyono, Elisabeth Christine Yuwono
      Abstract: The research explores the packaging design general condition at Kabupaten Kediri. The purpose of this research is to get a clear description from many parts like: producer, seller and consumer about Kabupaten Kediri’s products and packaging design these days. The research used qualitative method through deep interview with key person, open questioner and supported by quantitative method based on questioner. Hopefully, this research data and fact’s could be useful for every part especially micro industry’s reference to develop their product quantity and their packaging design quality.
      PubDate: 2011-04-26
      Issue No: Vol. 14 (2011)
       
  • Visual Image Kartun Benny & Mice Versi Bluetooth Handsfree
           Representasi Kaum Miskin Kota Jakarta

    • Authors: Deddi Duto Hartanto
      Abstract: Cartoon as a medium has made visualization one of most important points in transmitting messages as texts, whether verbal or visual, as a process of communication that generates meanings. The “bluetooth handsfree” version of Benny & Mice cartoons is a visual discourse filled with signs. Besides images, signs of texts also determine the direction of the problem. From analyzing visual images in Benny & Mice cartoons using denotative and connotative semiotic analysis, they are interpreted that the city’s poor citizens living in Jakarta are up to date with the lifestyle trends of big cities, even though their conditions are far from it.
      PubDate: 2011-04-26
      Issue No: Vol. 14 (2011)
       
  • A Method of Documentary Photography and its Application in a Student
           Project of Acculturation in Bali

    • Authors: Aristarchus Pranayama Kuntjara
      Abstract: I have devised a methodical research outline for students’ final projects that involve photography as their main medium. The method accommodates the two major kinds of photographic project characteristics. The first is the conceptual or the commercial type, and second is the observational or the photo story type. This article focuses on a photo story type project by a student who has followed the method closely. Osel Gunarso focused his study on documenting a unique acculturation between Christian tradition and Balinese customs in the village of Blimbingsari in Jembrana County, Bali. Through ethnography and qualitative analysis, Gunarso achieved visual discourse for understanding a cultural phenomenon. Although he had beautifully exhibited his documentary project, it also projected several problems and issues that would be important to consider in future projects with similar conditions, especially undergraduate final projects that are confined to a single semester. Technical and non-technical issues in documentary photography become significant and therefore must be addressed in advance along with the methodology.
      PubDate: 2011-04-26
      Issue No: Vol. 14 (2011)
       
  • Faktor-Faktor Dalam Desain Penunjang Buku Autobiografi I Made Ada

    • Authors: Asthararianty ., Andrian Dektisa H., Jacky Cahyadi
      Abstract: A sculptor named I Made Ada that comes from Pakuduwi village, Tegallalang, Gianyar, Bali and his work of garuda statues have been recognized worlwide. His works are spread all over the world. It causes fear that history will be repeated again. That is a claim from our neighboring country about our origins’ culture. The journey of I Made Ada the sculptor is worth to be documented as an autobiography that contains and tells every authentic data in detail and also so that Indonesian people may know about I Made Ada’s existence. The method used to collect all the needed data are observation, interview, and documentation. The making of an autobiography can create an understanding that this is one of Indonesian richness cultures that need to be kept and preserved. Furthermore, this book is presented as an authentic proof that can facilitate in managing patents and legality rights processes on intellectual properties. This autobiography book is designed by combining modern with traditional impressions and supported by photography, information resources, and other attractive interests.
      PubDate: 2011-04-26
      Issue No: Vol. 14 (2011)
       
  • Efektivitas Corporate Identity Join Pre-School and Enrichment sebagai
           Media Promosi di Surabaya

    • Authors: Mendy Hosana M
      Abstract: Development of Science and Technology in this globalization era which is supported by comprehensive, wide open, and easily accessible information facilities, encourages the Indonesian public mindset to become a modern mindset. This modern mindset even penetrates into all areas including in the field of education. If education used to not be considered for girls, today it has now become a need for all people, whether male or female. Not only that, the high levels of education achieved and the image of the selected educational institutions become markers of modern social class society in big cities now, not just in some areas of Surabaya. There are so many early educational institutions in Surabaya and almost all offer best quality education. But the difference is how the institution portray himself to the eyes of the community through corporate identity. The reflection of an institution or company image that often we know as corporate identity will be discussed through this study. Abstract in Bahasa Indonesia; Perkembangan Ilmu Pengetahuan dan Teknologi di era globalisasi ini yang ditunjang dengan sarana informasi yang lengkap, terbuka lebar serta mudah diakses mendorong pola pikir masyarakat Indonesia menjadi pola pikir modern. Pola pikir modern ini pun merambah ke segala bidang tak terkecuali bidang Pendidikan. Jika dulu pendidikan dianggap tidak terlalu penting secara khusus bagi anak perempuan maka saat ini pendidikan menjadi suatu kebutuhan penting bagi semua orang, baik laki-laki atau pun perempuan. Bukan hanya itu, tingginya jenjang pendidikan yang diraih dan citra lembaga pendidikan yang dipilih menjadi suatu penanda kelas sosial masyarakat modern.di kota-kota besar saat ini, tak terkecuali Surabaya. Ada begitu banyak lembaga pendidikan di Surabaya dan hampir semua menawarkan kualitas pendidikan yang baik. Namun yang menjadi pembeda adalah bagaimana lembaga pendidikan tersebut mencitrakan dirinya di mata masyarakat melalui identitas perusahaannya. Pencitraan diri dari suatu lembaga atau perusahaan yang sering kita kenal dengan corporate identity inilah yang akan dibahas melalui studi ini. Kata kunci: pendidikan usia dini, corporate identity, logo, media promosi.
      PubDate: 2010-12-03
      Issue No: Vol. 14 (2010)
       
  • Studi Pengaruh Visual Merchandise untuk Anak Terhadap Perilaku Pembelian
           Paket HappyMeal di Restoran McDonald’s Surabaya

    • Authors: Listia Natadjaja, Rosaline Dewi F., Deddy Setyawan
      Abstract: In sales promotion context, premium offers such as toy merchandizes for kids are free incentives or discounted price to encourage sales. A common finding that toys on merchandize offered in Happy Meal packets influence their consumer behavior which are kids, besides kids are known as potential target market nowadays. This thesis is not only giving descriptive explanation about the visual influence on merchandise towards kid’s buying behavior on the purchase of Happy Meal packets, but also about correlation and simple linear regression analysis. The result indicates that visual elements on merchandises have strong and significant impact to kid’s buying behavior on Happy Meal packets. Abstract in Bahasa Indonesia: Dalam konteks promosi penjualan, penawaran premi seperti merchandise mainan untuk anak, merupakan penawaran item gratis atau dalam harga yang lebih murah yang bertujuan menimbulkan suatu respons. Dalam kelanjutannya, diketahui bahwa visual merchandise mainan dalam paket HappyMeal mempengaruhi perilaku konsumen anak-anak. Disamping itu, anak-anak adalah pasar yang potensial dewasa ini. Skripsi ini tidak hanya memberikan pemaparan deskriptif mengenai pengaruh visual merchandise terhadap perilaku pembelian paket HappyMeal pada anak, tetapi juga mengenai analisis hubungan korelasi dan regresi linear sederhana. Hasil penelitian mengidikasikan adanya pengaruh yang kuat dan signifikan antara visual merchandise terhadap perilaku pembelian paket HappyMeal pada anak. Kata kunci: Pengaruh visual, Merchandise, Perilaku pembelian, McDonald’s.
      PubDate: 2010-12-03
      Issue No: Vol. 14 (2010)
       
  • Visualisasi Iklan Cetak Mobil VW ”New Beetle” Sebagai
           Pencitraan Hubungan Manusia dan Teknologi

    • Authors: Hendro Aryanto
      Abstract: When a new car is launched to the market, sometimes it begins with the appearing of the product advertisement. This happened with VW’s products. In VW Beige ”New Beetle” and VW Black ”New Beetle” print ad versions, they are shown as symbols of beauty and comfort because of their modern technology. VW ”New Beetle” could be the peoples’ choice in many countries with different geographical and cultural backgrounds. In the commodity society, beauty is priceless, for it is supported by the image culture which emphasizes appearance. This point will support belief and loyalty to the brand. Abstract in Bahasa Indonesia: Ketika sebuah mobil baru diluncurkan ke pasar, biasanya diawali dengan pemunculan iklan produk tersebut. Ini yang nampak pada produk VW. Pada iklan cetak versi lipstik VW Beige ”New Beetle” dan VW Black ”New Beetle”, merupakan simbol kecantikan dan kenyamanan karena teknologinya yang modern. VW ”New Beetle” bisa menjadi pilihan orang-orang di negara manapun yang mempunyai geografis yang berbeda-beda tentunya dengan budaya yang berbeda pula. Dalam masyarakat komoditas, kecantikan adalah sangat berharga, karena didukung budaya citra yang mengutamakan penampilan. Hal ini akan mendukung keyakinan dan kesetiaan pada merek tersebut. Kata kunci: iklan cetak, VW Beetle, citra, manusia, teknologi.
      PubDate: 2010-12-03
      Issue No: Vol. 14 (2010)
       
  • Gaya Desain pada Visualisasi Undangan Pernikahan di Surabaya

    • Authors: Maria Nala Damayanti, Benny Sampurna, Lasiman Lasiman
      Abstract: Wedding invitation is one of many visual languages which is designed for communicating a massage and an image to the invited guest. Wedding invitation development in Surabaya indicates several uniformity in design, which tends to use the same design style and applicate recent printing technologies. These condition shows an increasing common understanding in the urgency of visualization of invitations. This research topic is to explain the background of the phenomenon from design style as known in visual communication design and the development of visual culture. Design style which is used by the people is eclectic design. This phenomenon contributes to the characteristics of visual culture in Surabaya. Abstract in Bahasa Indonesia: Undangan pernikahan adalah salah satu bahasa visual yang senantiasa dirancang sedemikian rupa sehingga mampu menyampaikan pesan dan kesan tertentu kepada pihak yang diundang. Perkembangan undangan pernikahan di Surabaya menunjukkan adanya beberapa keseragaman desain kecenderungan kesukaan akan gaya desain tertentu, dan digunakannya teknologi cetak terkini. Kondisi ini menunjukkan adanya perkembangan di masyarakat terhadap pentingnya visualisasi undangan. Tulisan ini membahas latar belakang fenomena ini dari sisi gaya desain yang dikenal dalam bidang desain komunikasi visual dan perkembangan budaya visual.Gaya desain yang banyak digunakan masyarakat adalah ekletik desain. Fenomena ini memberi ciri budaya visual di Surabaya, Kata kunci: budaya visual, elemen desain, gaya desain, tipografi, undangan pernikahan.
      PubDate: 2010-12-03
      Issue No: Vol. 14 (2010)
       
  • Metamorfosis Kebudayaan (Sebuah Tinjauan Media Televisi dan Budaya
           Kekerasan)

    • Authors: Prayanto Widyo Harsanto
      Abstract: Culture and communication media cannot be separated one from another, because culture does not only determine who is talking, but also determine about what and how the communication takes place. Culture, in this case, takes a role in determining how the messages are received and meanings are conveyed. The plenty of (visual) mass communication media have succeeded in affirming that globalism has occured everywhere including in Indonesia as a developing country. Television is one sort of mass communication media produced by a long process of human culture development. The intended development is improvement in technological field, specifically in communication and information technology that revolutionize communication techniques. The television mass media have the most powerful effect towards society concerning imitation. Various television programs, especially those that contain violence factors, the violence that is watched by children may stimulate them doing crime in their adulthood. This is because there is a strong relationship between violence on television with factual life. This is a characteristic of media culture that is a kind of visualization culture which can be imitated and followed by anyone. Abstract in Bahasa Indonesia: Budaya dan media komunikasi tidak dapat dipisahkan satu dengan yang lainnya, sebab kebudayaan tidak hanya menentukan siapa yang berbicara, tetapi tentang apa dan bagaimana komunikasi itu berlangsung. Kebudayaan dalam hal ini ikut menentukan bagaimana pesan-pesan ditangkap dan makna-makna disampaikan. Gencarnya media komunikasi massa (visual) telah berhasil mengukuhkan bahwa globalisme telah terjadi di mana-mana termasuk Indonesia sebagai negara berkembang. Televisi merupakan salah satu jenis media komunikasi massa hasil dari suatu proses perkembangan budaya manusia yang panjang. Perkembangan yang dimaksud adalah kemajuan dalam bidang teknologi, khususnya teknologi komunikasi dan informasi yang merevolusi teknik-teknik berkomunikasi. Media massa televisi ini memiliki efek paling kuat terhadap masyarakat dalam hal peniruan. Berbagai program tayangan di televisi khususnya yang mengandung unsur kekerasan, hasil tontonan kekerasan yang dinikmati anak dapat mendorong aksi kriminalitas saat dewasa nantinya. Karena ada hubungan erat kekerasan di tayangan televisi dengan yang terjadi di kehidupan nyata. Ini merupakan ciri khas budaya media adalah bahwa ia merupakan suatu budaya peragaan yang dapat ditiru dan diikuti siapa saja. Kata kunci: kebudayaan, televisi, kekerasan.
      PubDate: 2010-12-03
      Issue No: Vol. 14 (2010)
       
  • Strategi Pembuatan Film Dokumenter yang Tepat untuk Mengangkat
           Tradisi-Tradisi di Balik Reog Ponorogo

    • Authors: PM. Onny Prihantono, Listia Natadjaja, Deddy Setiawan
      Abstract: Reog is a notable art from Ponorogo which has been existing for centuries and is inherited down from generation to generation among Ponorogo society up to present time. Besides presenting an alluring performance, reog is also full of tradition and customs inherited from old generation such as erotic dance, liquor party, and homosexual relationship. Those traditions are identically associated to reog as a form of free, spontaneous and rules free entertainment for common people, therefore, the customary tradition often cause controversy to emerge among people because of their contradiction toward present customs of ethics and politeness. On the other hand, the tradition contain lofty cultural principles which reflect the true identity of Ponorogo people. Unless the principles are properly preserved, the statement which says that reog is the true identity and distinctive feature of Ponorogo will fade away, and thus reog will be easily taken and claimed by other societies. Documentary movie as audio visual media is able to plainly eplain how reog dancers truly live. By using interview method and daily life document documentary, the controversy in the traditions could be dug transparently. Various opinions toward the erotic dance, liquor party, and homosexual relationship become a strength to trace the history of reog in Ponorogo. Hence, Indonesian people will not be hesitant that reog is an original culture owned by the Indonesians themselves since the time of their ancestors. However, reog is still an entertainment for common people, pleasure is the main purpose of it. Strong limitation toward the expression of art will eventually extinguish the people’s enthusiasm in the art itself. Abstract in Bahasa Indonesia: Reog merupakan kesenian khas daerah Ponorogo yang telah ada sejak berabad-abad yang lalu dan diwariskan secara turun-temurun di kalangan masyarakat Ponorogo hingga saat ini. Selain menyajikan tontonan yang menarik, kesenian reog ini ternyata juga sarat akan tradisi/kebiasaan yang telah dibawa sejak jaman nenek moyang, mulai dari gerakan tari yang erotis, mabuk-mabukan hingga hubungan sesama jenis/homoseksual. Tradisi tersebut identik dengan reog sebagai hiburan rakyat jelata yang bebas dan spontan, tak terikat aturan, sehingga seringkali menimbulkan kontroversi di kalangan masyarakat modern karena bertentangan dengan norma-norma masyarakat terutama norma kesusilaan dan kesopanan. Di sisi lain, setiap tradisi tersebut kaya dengan nilai-nilai luhur budaya yang harus dilestarikan untuk kelangsungan sejarah. Jika tidak, maka pernyataan bahwa reog adalah jati diri dan ciri khas Ponorogo akan luntur dan dapat mudah diambil/diklaim menjadi milik masyarakat lain. Film dokumenter sebagai media audio visual mampu memaparkan kepada masyarakat mengenai kehidupan pelaku reog Ponorogo sesungguhnya. Dengan menggunakan metode wawancara dan dokumentasi kehidupan sehari-hari, tradisi-tradisi yang kontroversial tersebut dapat digali secara transparan. Pendapat yang beragam tentang gerakan tari yang seronok, mabuk-mabukan hingga hubungan homoseksual justru menjadi kekuatan untuk mengetahui jejak sejarah reog di bumi Ponorogo. Dengan begitu masyarakat Indonesia takkan ragu lagi bahwa reog memang adalah aset kebudayaan asli milik bangsa Indonesia sejak nenek moyang. Bagaimanapun kesenian reog tetap merupakan hiburan rakyat, kesenangan adalah tujuan utama yang dicari. Ekspresi kesenian yang terlalu dibatasi akan mematikan antusiasme masyarakat terhadap kesenian tersebut. Kata kunci: reog ponorogo, film dokumenter, seni, budaya.
      PubDate: 2010-12-03
      Issue No: Vol. 14 (2010)
       
  • LITERACY AND SECONDARY ORALITY: (SEBUAH ANALISIS PERBANDINGAN KISAH
           ROMANTIS “A WALK TO REMEMBER” VERSI NOVEL DAN FILM)

    • Authors: Reny Triwardani, Obed Bima Wicandra
      Abstract: Electronic media has given birth to public life based on oral culture, though different from the previous understanding, in this case cited as the secondary oral form. The second difference is oral form can be said that the oral culture of the first (primary orality) is based on human physical, whereas the secondary orality is based on technology. It can be seen that the development of communication technology, especially electronic media resource uses audio as an important tool in communication and delivery of information. The forms of media in secondary orality are radio, television, movies, and other electronic media. This paper provides exposure to a comparison between written culture that manifests itself in a novel with a secondary orality embodied in a film. Both types of cultures used to study the novel and film of the same title, namely "A Walk To Remember" by Nicholas Sparks, in his novel in 1999 or in the movie with director Adam Shankman, released in 2002. Based on the indicators of the cultural characteristics of the two forms of writing and secondary orality, there has been a different reading of the work A Walk to Remember. The indicators that show differences are as follow: subjectivity/objectivity, situational/abstract and analytical, aggregative/stand alone, collaborative/authoritative knowledge, and grounded in observable/transcending barriers of time and place. In this form, the secondary orality through the film version has been able to overcome the limitations of audience involvement in reading the text due to the nature of audio visual. In contrast, in the form of novel writing provides the reader with its own pleasure in the freedom of imagination in the reading of text undertaken. in Bahasa Indonesia: Media elektronika telah melahirkan kembali kehidupan masyarakat yang berdasar atas budaya kelisanan, sekalipun berbeda dengan pengertian yang sebelumnya, dalam hal ini kemudian disebutkan sebagai bentuk kelisanan kedua. Perbedaan kedua bentuk kelisanan ini dapat dikatakan bahwa budaya lisan yang pertama (primary orality) berbasiskan fisik manusia, sedangkan kelisanan kedua berbasis kepada teknologi. Dalam hal ini, dapat dilihat bahwa perkembangan teknologi komunikasi, khususnya media elektronika memanfaatkan kembali sumber kelisanan sebagai alat penting dalam komunikasi dan penyampaian informasi. Bentuk-bentuk media dalam kelisanan kedua diantaranya adalah radio, televisi, film, dam media elektronika lainnya. Tulisan ini untuk memberikan paparan perbandingan antara budaya tulis yang mewujud pada novel dengan kelisanan kedua yang diwujudkan pada film. Kedua jenis budaya ini digunakan untuk mengkaji novel dan film dengan judul yang sama, yaitu “A Walk To Remember” yang ditulis oleh Nicholas Sparks dalam novelnya tahun 1999 atau pada filmnya dengan sutradara Adam Shankman yang dirilis pada tahun 2002. Berdasarkan indikator karakteristik kedua bentuk budaya tulis maupun kelisanan kedua, telah terjadi pembacaan yang berbeda dari sebuah karya A Walk to Remember. Indikator-indikator yang menunjukkan keberbedaan tersebut adalah sebagai berikut; Subyektifitas/Objektifitas, Situasional/Abstrak dan analitikal, Aggregative/ Stand alone, Collaborative/authoritative knowledge dan Grounded in observable/ transcending barriers of time and place. Dalam hal ini bentuk kelisanan kedua, melalui versi filmnya, telah mampu mengatasi keterbatasan keterlibatan penonton dalam melakukan pembacaan teks karena sifat audio visualnya. Sebaliknya, dalam bentuk karya tulis pada novelnya, tetap memberikan kenikmatan tersendiri bagi pembacanya dalam kebebasan imajinasi dalam pembacaan teks yang dilakukan. Kata kunci: kelisanan kedua, literacy, film, novel, A Walk To Remember.
      PubDate: 2010-09-08
      Issue No: Vol. 14 (2010)
       
  • KARAKTERISTIK VISUAL BUKU PEMBELAJARAN BAHASA MANDARIN-INDONESIA-INGGRIS
           UNTUK ANAK-ANAK USIA 4-7 TAHUN

    • Authors: Rachel Myrna Nathania Basuki, Listia Natadjaja, Hen Dian Yudani
      Abstract: In globalization, people are required to master languages other than their own mother tongues. Chinese Mandarin is one of foreign languages which often used as a communication tool in the world. Nowadays, it is also included in some Indonesia's education syllabuses. This learning book is made to help children in learning Chinese as a foreign language since their early childhood. The concept of this book is how to create a creative, communicative, and educative learning book for children. Hence, it is proposed to create an easier learning process and to initiate the children into creativity. This book uses two languages, English and Chinese with Bahasa as the teaching language. It also comprises a SWOT analysis method and open interviews with some professionals as supporting information in its design process. The design execution is made by creating some illustrations that are appropriate to children's interests, like people or animals in colorful illustrations, and simple strokes, which hopefully can motivate them to learn. This book design consists of four learning books and one introduction book of numbers, with a range of topics about children, their families, and their daily activities. Abstract in Bahasa Indonesia: Dalam globalisasi, masyarakat dituntut untuk menguasai bahasa lain selain bahasa ibu dan bahasa Inggris. Bahasa Mandarin adalah salah satu bahasa asing yang banyak digunakan sebagai alat komunikasi di dunia. Saat ini, bahasa Mandarin juga mulai banyak disertakan dalam silabus pendidikan di Indonesia. Oleh karena itu perlu dibuat buku pembelajaran untuk membantu anak-anak dalam mempelajari bahasa Mandarin sebagai bahasa asing sejak dini. Konsep buku sangatlah penting untuk membantu anak-anak dalam mempelajari bahasa Mandarin. Selain itu juga bertujuan untuk memudahkan proses belajar dan merangsang anak-anak untuk lebih kreatif. Buku ini dibuat menggunakan dua bahasa, yakni bahasa Inggris dan Mandarin, dengan bahasa pengantar Bahasa Indonesia. Dalam pembuatan buku pembelajaran bahasa Mandarin menggunakan metode analisa SWOT (Strengh, Weekness, Opportunity, and Threat) dan wawancara terbuka terhadap beberapa orang sebagai informasi pendukung dalam proses desain buku. Eksekusi desain dibuat dengan menciptakan ilustrasi yang sesuai dengan minat dan kesukaan anak, seperti gambar orang maupun hewan yang diwujudkan dalam gambar-gambar yang penuh warna dan garis-garis yang sederhana, dimana diharapkan dapat memotivasi anak untuk belajar. Setelah melalui proses penelitian, penulis merasa perlu membuat buku pembelajaran. Desain buku yang terdiri dari empat buku pembelajaran dan satu buku pengenalan angka, dengan topik mengenai anak dan keluarganya, serta anak dan aktivitas sehari-harinya. Kata kunci: Buku Pembelajaran, Bahasa, Inggris, Mandarin, Kreatifitas, anak-anak.
      PubDate: 2010-09-08
      Issue No: Vol. 14 (2010)
       
  • MAKNA TANDA PADA FESYEN PENGANTIN JAWA BERGAYA MODERN

    • Authors: Hendro Aryanto
      Abstract: With the advancement of time, traditional wedding fesyen has gone through development and modification. The changes can be observed through the make-up techniques, materials of the gowns, and the hair-dos, such as sanggul. This article is focused on the shift of the meaning in modern style Javanese wedding fesyen because of its development and modification. The analysis method uses Roland Barthes’ sign analysis. The conclusion shows that modern traditional Javanese wedding fesyen is a representation of cultural shifts and an accumulation of established values and modernization effects. The goal is to develop a higher self-image by reproducing the current situation and condition. Abstract in Bahasa Indonesia: Seiring dengan perjalanan waktu, fesyen pengantin tradisional mengalami perkembangan dan modifikasi. Perubahan bisa terlihat dari tata rias wajah, bahan gaun yang dipergunakan, dan sanggul. Fokus tulisan ini mengangkat tentang masalah pergeseran makna pada fesyen pengantin Jawa bergaya modern dikerenakan perkembangan dan modifikasi. Metode analisis menggunakan analisis tanda dari Roland Barthes. Hasil analisis menunjukkan bahwa fesyen pada pengantin tradisional bergaya Jawa modern, adalah representasi pergeseran budaya dan perpaduan dari nilai-nilai yang sudah pakem dengan efek modernisasi. Tujuannya adalah membangun citra diri yang lebih tinggi dengan mereproduksi kondisi dan situasi yang ada. Kata kunci: makna, tanda, fesyen, pengantin, jawa, modern.
      PubDate: 2010-09-08
      Issue No: Vol. 14 (2010)
       
  • AUGMENTED REALITY APPLICATIONS IN HAND-HELD DEVICES IN THE LIGHT OF
           BAUDRILLARD’S “SIMULACRA AND SIMULATION”

    • Authors: Erandaru Erandaru
      Abstract: Baudrillard merupakan salah satu tokoh dalam filsafat postmodern yang mengkritik kehadiran media dunia maya dalam budaya hidup manusia saat ini. Baudrillard melontarkan pendapat bahwa interaksi manusia dengan media tersebut tidak membawa manfaat. Lebih jauh lagi dia mengkhawatirkan bahwa masyarakat dapat menjadi obyek bagi media. kemampuan media tersebut untuk membentuk dunia impian yang dapat menarik masyarakat untuk semakin menjauh dari kehidupan nyata. Perkembangan terakhir dalam teknologi virtual telah memungkinkan kehadirannya secara luas di pasar dan dalam jangkaun daya beli konsumen melalui aplikasi augmented reality. Aplikasi dengan konsep untuk memungkinkan pengguna melihat dunia maya terintegrasi ke dalam dunia nyata. Suatu pendekatan yang berbeda dibandingkan dengan aplikasi yang menggunakan teknologi virtual reality pada umumnya yang berusaha untuk menghadirkan pengguna ke dalam dunia maya. Bukannya semakin menarik pengguna menjauh dari dunia nyata, aplikasi augmented reality justru semakin menarik pengguna untuk berinteraksi dengan dunia nyata. Walaupun masih terlalu dini untuk mengetahui seberapa jauh dampak teknologi augmented reality bagi masyarakat, pemahaman terhadap kritik yang dilontarkan oleh Baudrillard setidaknya mampu memberikan wawasan bagi pelaku desain media dalam memanfaatkan teknologi augmented reality dan menerapkannya sedemikian hingga membantu dalam meningkatkan wawasan dan kepedulian masyarakat terhadap dunia nyata. Abstract in Bahasa Indonesia: Baudrillard is one of postmodernist theorists that criticize the unreality of the culture which we live in. He suggests that human interactions with virtual reality media and unreal technologies, achieve nothing; He even fears that society will fall prey to these media subjectivity. The virtual reality media capability to produce simulated reality could mislead society into voluntary detachment with the real world. The latest development in virtual technology has made it available within the consumer market in the form of augmented reality application. An application based on a concept that merges virtual data within the physical environment, a different approach compared to common virtual reality technology where user is immersed within a virtual environment. Instead of detachment, augmented reality offers attachment with reality. While it is still too early to study augmented reality technology’s impact on society, a study on Baudrillard’s critiques will nevertheless gives a valuable insight on how designers could make use of augmented reality technology to shape society with a sense of consciousness of the real world. Keywords: Baudrillard, augmented reality applications.
      PubDate: 2010-09-08
      Issue No: Vol. 14 (2010)
       
  • TINJAUAN VISUAL GAMBAR UANG KERTAS INDONESIA

    • Authors: Baskoro Suryo Banindro
      Abstract: Images depicted on currency bills are works of art containing aesthetic value. They involve elements of letters, pictures, colors, and specialized printing techniques. Moreover, the images indicate information and even visual codes. Understanding art is attempt to interpret symbols used in a certain culture. One can express and implement one’s experience in forms or images. In images of currency bills, their visual expressions can reflect ideas, concepts, or political legitimation and ideology. Thus, this article investigates symbolic meanings through visual semiotic descriptions of images in Indonesian currency bills. Abstract in Bahasa Indonesia: Gambar pada uang kertas adalah salah satu hasil karya seni rupa, di dalam uang kertas terkandung nilai estetika yang berhubungan dengan masalah keindahan visual, antara lain tersusun atas elemen huruf, gambar, warna serta teknik cetak yang khas. Selain itu gambar pada uang kertas sarat dengan muatan informasi, atau bahkan kode visual. Memahami seni adalah usaha membaca simbol yang digunakan dalam budaya masyarakat tertentu, manusia dapat mengekspresikan dan memancarkan pengalamannya dalam bentuk ujud atau rupa. Dalam gambar uang kertas, ekspresi visual yang dituangkan dapat mencerminkan gagasan, ide, konsep atau muatan politik terkait legitimasi dan ideologi. Melalui uraian semiotika visual gambar uang kertas yang pernah beredar di Indonesia, akan dikaji makna-makna simbolik bahasa rupa di dalamnya. Kata kunci: bahasa rupa, semiotika visual, Uang Kertas Indonesia.
      PubDate: 2010-09-08
      Issue No: Vol. 14 (2010)
       
  • ROMANTIKA MANUSIA MELAYU DI BANDAR RAYA (IMAJI-IMAJI KEHIDUPAN KOTA DALAM
           KOMIK KARTUN MALAYSIA-INDONESIA)

    • Authors: Ary Budiyanto, Obed Bima Wicandra
      Abstract: A big city or a metropolitan is a symbol of modernization and globalization. What happens in a big city in this article is stories of ordinary people struggling for a decent living in the dusts of global modernity in a big Malay city. These people are often village migrants. The attraction of modern city lifestyle offers cultural addiction that is foreign for the migrants, even if sometimes it is considered a threat culturally from where they are from. Eventually, adaptation, adoption, and even apathy towards values, symbol, and the city’s global modernity create diverse lifestyles, romances, and identities of its citizens. This article observes how the citizens, the city, and its romance present in the reflections of some Malaysian and Indonesian cartoonists, like in the visualization of the comic “Mat Som” by Dato Lat, and the comic script Kee’s World (1989) of Malaysia and Benny and Mice of Indonesia. Cartoonists, as social observers, tell us how the city is recognized in the lives of the Malay people in two different countries. Abstract in Bahasa Indonesia: Kota Besar atau Bandar Raya modern adalah simbol dari modernisasi dan globalisasi. Apa yang terjadi di sebuah kota besar di artikel ini adalah cerita-cerita orang biasa yang mencari kehidupan yang layak dalam debu modernitas global di kota besar dunia melayu. Tak jarang mereka adalah orang yang datang dari kampung (atau luar daerah). Pikatan gaya hidup kota modern ini menawarkan candu budaya yang ‘asing’ bagi pendatang, meski tak jarang hal itu dianggap ‘ancaman’ bagi budaya ‘asal’. Akhirnya, adaptasi, adopsi, maupun, antipati pada nilai-nilai, simbol, modernitas global perkotaan itupun menciptakan keberagaman gaya hidup, romantika, dan identitas penghuni kota. Artikel ini akan melihat bagaimana penghuni kota, kota, dan romantikanya hadir dalam renungan-renungan para kartunis malasyia dan Indonesia seperti, di antaranya, dalam visualisasinya komik “Mat Som” karya Dato Lat dan komik Script Kee’s World (1989) Malaysia dan Benny & Mice Indonesia. Kartunis, sebagai pengamat sosial, menuturkan pada kita bagaimana kota dihayati dalam kehidupan bangsa melayu di dua negara yang berbeda. Kata kunci: romantika kota, narasi visual, komik, Malaysia, Indonesia.
      PubDate: 2010-09-08
      Issue No: Vol. 14 (2010)
       
  • PENGARUH MEDIA KOMUNIKASI MASSA TERHADAP POPULAR CULTURE DALAM KAJIAN
           BUDAYA/CULTURAL STUDIES

    • Authors: Bing Bedjo Tanudjaja
      Abstract: Cultural studies (including social studies) differs than the conventional modern cultural studies. Cultural studies cannot be examined and understood based on modern epistemology, because the basic asumptions of the two are very much influenced by postmodern thoughts. There is incommensurability between the two because of the different worldview and language games. If modern cultural studies is objective, universal, monocultural, and has single identity, then cultural studies sees culture as plural, multicultural, complex, and has constructed identity, that is dynamic, different, interactive, and intensively effecting others. Pop culture, which has more attention in cultural studies, is a place where consciousness is being fought for. This situation cannot be separated from the growth of the information and the globalization eras that tend to bring the world into a global world. Abstract in Bahasa Indonesia: Cultural Studies atau kajian budaya adalah model kajian budaya (termasuk sosial) yang berbeda dengan kajian budaya modern (konvensional). Cultural Studies tidak dapat diteliti dan pahami berdasarkan epistemologi modern, karena asumsi-asumsi dasar kedua kajian ini sangat dipengaruhi oleh pemikiran posmodern. Ada prinsip ketidakterbandingan (incommensurability) antara kajian budaya modern dengan Cultural studies, karena perbedaan pandangan dunia dan language games-nya. Jika karakter kajian budaya modern bersifat obyektif, universal, monokultural, dun beridentitas tunggal, maka cultural Studies memandang budaya bersifat plural, multikultural, kompleks, identitas terkonstruksi, dinamis, berbeda, interaktif, dan saling berpengaruh secara intens. Budaya pop, yang mendapat perhatian berlebih dalam kajian budaya, merupakan medan di mana kesadaran diperebutkan. Situasi ini tentu tidak dapat dipisahkan dan berkembangnya era informasi dan era globalisasi yang cenderung membawa dunia menjadi desa global. Kata kunci: cultural studies, multikultural, budaya pop.
      PubDate: 2009-12-04
      Issue No: Vol. 14 (2009)
       
  • PERANAN EYE CATHCER DALAM IKLAN DAN MASALAH PENCARIANNYA

    • Authors: Nova Kristiana
      Abstract: Eye Cathcer represents one of the determinant factors for succeeding in an advertisement. The main objective in advertising is to get positive response from the consumer, to use the product offered, through advertisements and to position the product image in the consumer’s mind. Advertisements that go to and fro have various styles from the products offered. Advertisers also must think deeper on how to attract consumers so that the products offered are appropriate towards the sales target. This article will discuss the attraction in the different kinds of ads and how to look for attraction in the ads. Abstract in Bahasa Indonesia: Eye cathcer merupakan salah satu faktor penentu berhasil tidaknya suatu iklan. Tujuan utama beriklan adalah memunculkan respons positif konsumen untuk memakai produk yang ditawarkan melalui iklan dan memposisikan image produk di benak konsumen. Iklan yang berlalu-lalang memiliki berbagai macam daya tarik dari produk yang ditawarkan. Pengiklan juga harus berpikir lebih dalam untuk menarik konsumen supaya produk yang ditawarkan sesuai dengan target penjualan. Tulisan ini akan membahas daya tarik apa saja yang ada dalam iklan dan bagaimana cara mencari daya tarik yang ada pada iklan tersebut. Kata kunci: eye cathcer, iklan, konsumen
      PubDate: 2009-12-04
      Issue No: Vol. 14 (2009)
       
  • KOMPOSISI DALAM SENI FOTOGRAFI

    • Authors: Yekti Herlina
      Abstract: The art of photography is not only a simple record of the real world, but becomes a complex creation of art and an image medium that also gives meaning and message. The quality of a good photo is not only becouse of its clear picture but also because of its proper lighting and also its good composition. Composition contains the elements of an image in a format. An image can be produced more effectively and meaningfully with an understanding of good composition. Composition is an instrument for a photographer to take the viewer beyond the experience of “peeking through someone else’s window. Abstract in Bahasa Indonesia: Seni fotografi bukan sekedar merupakan rekaman apa adanya dari dunia nyata, tapi menjadi karya seni yang kompleks dan media gambar yang juga memberi makna dan pesan. Foto yg baik tidak cukup hanya tajam gambarnya, tetapi juga tepat pencahayaannya dalam bidang gambar dengan komposisi yang baik pula. Komposisi adalah rangkaian elemen gambar dalam suatu ruang/format. Dengan komposisi yang baik, foto akan lebih efektif menampilkan pesan pembuatnya dan menimbulkan dampak yang lebih kuat. Komposisi foto merupakan salah satu cara bagaimana fotografer mengekspresikan dirinya. Kata kunci: seni, fotografi, komposisi.
      PubDate: 2009-12-04
      Issue No: Vol. 14 (2009)
       
  • REPRESENTASI STEREOTYPE PEREMPUAN DALAM IKLAN LAYANAN MASYARAKAT
           “SAHABAT PEDULI ANTI KEKERASAN DALAM RUMAH TANGGA”

    • Authors: Deddi Duto Hartanto
      Abstract: Ads in mass media very often publish images of women with their various feminine attractiveness; whether it be the soft hair, or black, shiny, and straight hair, the thin and tall body, small and pointy nose, thin lips, large chest, and silky white skin. Ads whether consciously or not, have shaped standardized perceptions where they are directed towards certain groups. Abstract in Bahasa Indonesia: Dalam media massa terutama iklan sering memuat ilustrasi citra perempuan dengan berbagai daya tarik feminitasnya, apakah itu rambut halus, hitam, berkilau, dan lurus, bentuk badan langsing dan tinggi, hidung yang mancung-mungil, bibir tipis, payudara menonjol, dan berkulit kuning keputih-putihan. Iklan secara sadar atau tidak telah membentuk standar pikiran akan sesuatu menuju pada suatu kelompok tertentu. Kata kunci: perempuan dalam iklan, representasi stereotype perempuan
      PubDate: 2009-12-04
      Issue No: Vol. 14 (2009)
       
  • GAYA PSYCHEDELIA COUNTER CULTURE AMERIKA KOMODIFIKASI INDONESIA KINI

    • Authors: Baskoro Suryo Banindro
      Abstract: The art of psychedelia is an example of art that uses a nation’s cultural consciousness as a source of expression of the past. Conceptually, the spirit of this art is to connect the modern movement with the effects of drug use. The American youths utilized this movement as counter culture that gave the birth to the flower generation in a settled community. Psychedelic style which in the beginning was an identity, a symbol of anti settledness, and Uncle Sam’s youth’s fight against its politics in the 1960’s. At the end it became the signs of times. The zeitgeist movement in the next decade entered Indonesia with new packaging that transforms into comodification that can be applied to various media through popular culture of its youths. Abstract in Bahasa Indonesia: Seni penggunaan kesadaran budaya bangsa untuk diubah sebagai sumber pengungkapan yang terjadi di masa lalu salah satu contohnya ialah “seni psychedelic”. Secara konseptual jiwa seni ini ialah menghubungkan kepada pergerakan modern yang berhubungan dengan perasaan yang diakibatkan oleh pengaruh obat bius. Kaum muda Amerika meman¬faat¬kan pergerakan ini sebagai budaya tanding “counter culture” yang melahirkan “generasi bunga” di komunitas yang telah mapan. Gaya psychedelia yang pada mulanya dijadikan “jati diri” dan simbol anti kemapanan dan perlawanan kawula muda negara “Paman Sam” terhadap kebijakan politik di negaranya tahun 1960an, pada akhirnya menjadi sebuah penanda jaman. Gelombang “zeitgeist” ini pada dekade berikutnya masuk ke Nusantara dengan “kemasan baru” yang menjelma dalam bentuk komodifikasi yang aplikatif di berbagai media melalui budaya popular yang lekat di hati generasi muda Indonesia. Kata kunci: gaya, psychedelic, counter culture, komodifikasi.
      PubDate: 2009-12-04
      Issue No: Vol. 14 (2009)
       
  • ANALISIS EFEKTIVITAS IKLAN-IKLAN TV BERTEMA LOCAL CONTENT DI INDONESIA
           TAHUN 2004

    • Authors: Bernadette Dian Arini Maer, Bing Bedjo Tanudjaja, Baskoro Suryo Banindro
      Abstract: In the globalization era, local content TV commercials are considered to be more and more important. This thesis aims to analyze how far the local content TV commercials can be accepted by the Indonesian audience, who are culturally diverse; moreover, this thesis would analyze how these commercials contribute positively to the advertisers. Abstract in Bahasa Indoensia: Dalam era globalisasi, iklan bertema local content semakin dianggap penting. Karya tulis ini menganalisis sejauh mana iklan televisi bertema local content dapat diterima oleh masyarakat Indonesia yang memiliki kemajemukan budaya tinggi, serta memberikan kontribusi bagi pengiklan. Kata kunci: Efektivitas, iklan televisi, local content, Indonesia
      PubDate: 2009-12-04
      Issue No: Vol. 14 (2009)
       
  • KAJIAN KRITIS PRAKTIK ANAK MENONTON FILM KARTUN DI TELEVISI DALAM
           AKTIFITAS KESEHARIAN DI BANYUWANGI

    • Authors: Reny Triwardani, Obed Bima Wicandra
      Abstract: This research was held in 2006 for six months. It has been done because the audience was considering become the power to determine the Television program strength. As we know the audience has an important position in mediated communication, they are equal with communicator or text. The research of Television audience is to complete the studies about Television; however text will be meaningful if they deliver by the new communicator. Children are the research object in order to know how much Television become a part of daily life, especially Television programmed that broadcast the cartoon. This research involves three children with different social culture as an informant that lives in Banyuwangi. The research focus is analyze the practical of watching television activity of those three children and what kind of matter that negotiate and integrated in their daily life. Abstract in Bahasa Indonesia: Penelitian yang dilakukan pada tahun 2006 selama enam bulan ini dilakukan karena penonton dianggap menjadi kekuatan penentu bagi keberlangsungan suatu program televisi. Seperti kita ketahui bahwa penonton memiliki posisi penting dalam proses komunikasi bermedia (mediated communication) sebanding dengan komunikator maupun teks dan penelitian audiens televisi dilakukan untuk melengkapi kajian tentang televisi, karena bagaimanapun juga pesan (teks) yang disampaikan oleh pembuat pesan (komunikator) baru akan bermakna ketika sampai ke mata penonton. Anak menjadi objek penelitian untuk mengetahui seberapa banyak televisi menjadi bagian dari keseharian hidup mereka, terutama acara televisi yang menayangkan film-film kartun. Dengan menggunakan 3 anak dengan latar belakang sosial dan budaya yang berbeda sebagai informan yang berada di Banyuwangi, fokus perhatian dalam analisis ini adalah praktik menonton program film kartun yang dilakukan ketiga anak tersebut dan hal-hal apa sajakah yang ternegosiasikan di dalam praktik menonton yang terintegrasi dalam keseharian mereka. Kata kunci: audiens, anak, televisi, menonton, film kartun.
      PubDate: 2009-04-29
      Issue No: Vol. 14 (2009)
       
  • INTERPRETASI KONSEP KREATIVITAS ANTARA AKADEMISI DAN PRAKTISI DESAIN
           KOMUNIKASI VISUAL PADA KUALITAS KARYA KREATIF PEMENANG CITRA PARIWARA
           KATEGORI PRINT AD (2003-2006)

    • Authors: Alex Waloeyo, Yohanes Moeljadi Pranata, Ani Wijayanti Suhartono
      Abstract: How far is the difference and the similarity of academicians dan practicioners’s interpretation in difine the advertising creativity’s concept and to appreciate the creative quality of Citra Pariwara’s winner advertisement works print ad category, from 2003 until 2006. An Advertisement work can be categorized for being creative, if it contains the element of novelty, freshness, innovative, original, and can fulfill it’s early destination, which is to rise the product’s sale or even to solve it’s audience’s problem. Abstract in Bahasa Indonesia: Sejauh mana perbedaan dan persamaan interpretasi, antara akademisi dan praktisi Desain Komunikasi Visual, dalam mendefinisikan konsep kreativitas periklanan dan menilai kualitas kreatif karya iklan pemenang Citra Pariwara kategori iklan cetak, mulai tahun 2003-2006. Sebuah karya iklan dapat dikategorikan kreatif jika memiliki unsur kebaruhan (novel), segar, inovatif original, dan mampu memenuhi tujuan awal dibuatnya iklan tersebut, baik untuk meningkatkan penjualan produk maupun untuk memecahkan masalah target audiens-nya. Kata kunci: Interpretasi, konsep kreativitas, iklan cetak pemenang Citra Pariwara.
      PubDate: 2009-04-29
      Issue No: Vol. 14 (2009)
       
  • REPRESENTASI PEREMPUAN PADA LUKISAN DI BAK TRUK

    • Authors: Obed Bima Wicandra
      Abstract: The backs of dump trucks have transformed to not only as a transportation mechanism, but also as visual communication media. This phenomena goes along with the many advertisements that utilizes this kind of medium in promoting certain products. But the backs of dump trucks become a promotional medium because of the already many paintings painted on them, which they are originally plain on the right, left, and the back sides. Women become figures that many portray as their painted subjects. This article focuses more on the painting phenomena that uses the female figures through a gender study, to see whether woman representations in the paintings of the backs of trucks are signified as having imbalanced gender relations. Abstract in Bahasa Indonesia: Bak truk telah menjelma tidak saja menjadi alat transportasi namun juga media komunikasi visual seiring dengan semakin banyaknya iklan yang memanfaatkan media ini dalam mempromosikan suatu produk. Namun perjalanan bak truk menjadi media promosi diawali oleh bertebarannya lukisan yang memanfaatkan bak truk yang semula kosong di sisi kanan, kiri maupun belakang truk. Perempuan menjadi figur yang banyak dipakai sebagai objek lukis. Tulisan ini lebih menyoroti fenomena lukisan yang banyak mengambil figur perempuan dalam kajian gender, untuk melihat apakah representasi perempuan dalam lukisan di bak truk tersebut dimaknai sebagai adanya ketimpangan dalam relasi gender. Kata kunci: representasi, perempuan, bak truk, lukisan, relasi gender.
      PubDate: 2009-04-29
      Issue No: Vol. 14 (2009)
       
  • ANALISA ELEMEN GRAFIS DESAIN KEMASAN INDOMIE GORENG PASAR LOKAL DAN EKSPOR

    • Authors: Listia Natadjaja
      Abstract: Graphic Elements in packaging design for local and eksport market are suspected to have different kind of purposes. This is why I am interested to analize the graphic elements in instant noodle packaging produced by Indofood. The analizes are including what elements are differents and why the designer made them difference. There are a lot of factors that customer choose an instant noodle, like cultural factors, buying and consuming habits. Hopefully, through this research the consumer could understand the importance of graphic elemen in packaging design. Abstract in Bahasa Indonesia: Elemen grafis desain kemasan yang berbeda antara pasar lokal dan ekspor disenyalir mempunyai tujuan pemasaran yang berbeda pula. Hal ini menarik penulis untuk menganalisa elemen-elemen grafis pada mi goreng instan produksi Indofood. Analisa meliputi elemen apa saja yang berbeda dan mengapa desain kemasan tersebut dibuat berbeda. Faktor budaya dan kebiasaan dalam memilih, membeli dan mengkonsumsi mi instan dapat merupakan salah satu pertimbangan. Diharapkan dengan analisa ini masyarakat dapat memahami pentingnya elemen grafis pada kemasan yang memperhatikan pasarnya Kata kunci: elemen grafis, desain kemasan, mi instan, Indofood.
      PubDate: 2009-04-29
      Issue No: Vol. 14 (2009)
       
  • KAJIAN DESAIN TOYOTA KIJANG DAN PENGUATAN CITRA PADA MASYARAKAT SOLO

    • Authors: Satriana Didiek Isnanta
      Abstract: Indonesia's modern consumer societies develop in conjunction with the history of global economy and the transformation of consumer capitalism. This happens in many communities in cities of Indonesia, including Solo. With a population of 500 thousand at night and 1.5 million during the day, it is a potential market for global products. Therefore, it is obvious if the Solo people's tastes are no different than other communities, because of the consumer behaviour and global economy that are intertwined. The value of the meaning of products have also shifted, such as with cars. Cars that usually function as a vehicle no different than a wagon, have changed into a symbol of social class for the modern society, even for the people of Solo. The functions and facilities of the Various brands and types of cars, and elements that are related to automotive technology, are not too different. What makes the difference between these cars lays on the design of the form and image. This form design is able to create an image for certain social class for its user and its product brand. The most interesting phenomenon from automotive products in Indonesia is what happened with Toyota Kijang. Since its launch on 1977, Toyota Kijang, which is on its fifth generation this year, has succeeded in becoming the number one choice for cars for Indonesians. Abstract in Bahasa Indonesia: Masyarakat konsumen Indonesia mutakhir tumbuh beriringan dengan sejarah globalisasi ekonomi dan transformasi kapitalisme konsumsi Hal ini terjadi di banyak masyarakat perkotaan Indonesia termasuk masyarakat kota Solo. Dengan jumlah penduduk sebesar 500 ribu jiwa pada malam hari dan 1,5 juta jiwa pada siang hari merupakan pasar potensial bagi produk-produk global, maka tidak mengherankan bila selera masyarakat Solo sekarang tidak ubahnya dengan selera masyarakat lain karena perilaku konsumtif dan globalisasi ekonomi sangat terkait. Dalam menilai sebuah makna produkpun juga telah bergeser, tak terkecuali mobil. Mobil yang fungsi awalnya hanya merupakan alat angkut yang tidak ada bedanya dengan gerobak telah menjadi satu penanda pencitraan kelas sosial bagi masyarakat modern sekarang, tak terkecuali masyarakat Solo. Mobil berbagai merk dan jenisnya ini ternyata fungsi dan fasilitas serta unsur yang berhubungan dengan teknologi otomotifnya tidaklah jauh berbeda. Justru yang membuat mobil ini berbeda terletak pada desain bentuk dan citra. Desain bentuk inilah yang mampu membuat pencitraan bagi klasifikasi kelas sosial bagi pemakaianya, disamping tentu saja branded produknya. Fenomena yang paling menarik dari produk otomotif yang terjadi di Indonesia adalah Toyota Kijang. Sejak diluncurkan tahun 1977, Toyota Kijang yang tahun ini sudah memasuki generasi ke V telah berhasil menjadi mobil pilihan nomor satu bagi masyarakat Indonesia. Kata kunci: desain, pencitraan, Toyota Kijang, dan prilaku konsumen masyarakat Solo.
      PubDate: 2009-04-29
      Issue No: Vol. 14 (2009)
       
  • ANALISA TAYANGAN KERAJAAN SAHUR TRANS TV SEBAGAI REPRESENTASI MASS CULTURE

    • Authors: Deddi Duto Hartanto
      Abstract: A presentation of Kerajaan Sahuris a replacement program of Sahur Yuk Sahur is one of the top programmme at Trans TV in Ramadhan 2006.The programme that has an empire embience pack in modern and traditional is interesting to discuss in the media sociology point of view. This paper discuss about the impact of the programme Abstract in Bahasa Indonesia: Tayangan Kerajaan Sahur pengganti acara tahun sebelumnya Sahur Yuk Sahur, merupakan salah satu acara unggulan Trans TV di bulan Ramadhan tahun 2006. Acara yang bernuansa suasana kerajaan dikemas modern dan tradisional ini, menarik untuk dibahas dalam tinjauan kacamata sosiologi media. Bagaimana pengaruh tayangan yang dikemas nuansa modern dan tradisional dengan banyak kepentingan sponsorship dan mengatas-namakan tayangan hiburan di bulan suci Ramadhan, dinikmati pemirsa secara heterogen dari berbeda keyakinan, suku, segmentasi, usia, budaya dan sebagainya. Kata kunci: tayangan kerajaan sahur, representasi mass culture.
      PubDate: 2009-04-29
      Issue No: Vol. 14 (2009)
       
  • PERANAN CYBORG DALAM FILM “I, ROBOT“

    • Authors: Deddi Duto Hartanto
      Abstract: Cyborg is a human reconstruction with the use of sophisticated technology. Cyborgs are made to move just like real humans. The application of cyborgs is through futuristic movies. This technology is the basis of our dreams that is beyond that also a detailed representation illustrated by the film directors and producers that try to bring people to step into the future's reality. The film I Robot gives detail about the robot-human relationship, where human involvement is replaced by the robots, and it is the humans' fault that the robots are able to fight them. Abstract in Bahasa Indonesia: Cyborg adalah salah satu hasil rekayasa manusia dengan menggunakan teknologi canggih. Cyborg dibuat digerakkan seperti manusia secara real. Aplikasi dari cyborg munculnya film–film dengan menggambarkan suasana masa depan . Teknologi inilah yang menjadi dasar impian manusia tidak hanya mimpi saja, tapi sebuah presentasi yang dipaparkan secara detail oleh para sutradara dan produser film mencoba mengajak manusia menginjak realitas masa depan. Film I Robot memaparkan bagaimana hubungan robot dan manusia, dimana peran manusia tergantikan peran robot, karena kesalahan manusialah robot bisa melawan manusia. Kata kunci: cyborg, representasi cyborg.
      PubDate: 2009-03-25
      Issue No: Vol. 14 (2009)
       
  • PERKEMBANGAN CORPORATE SOCIAL RESPONSIBILITY DI INDONESIA

    • Authors: Bing Bedjo Tanudjaja
      Abstract: The awareness towards CSR (Corporate Social Responsibility), that should be integrated into a company's hierarchy as management's strategy and policy, is needed to attain balance between the business industry and the surrounding community. The essence and significance of CSR has not been wholly understood by businessmen, thus CSR only becomes textual and often implemented due to community demand. Abstract in Bahasa Indonesia: Kesadaran terhadap CSR (Corporate Social Responsibility) yang seharusnya telah terintegrasi dalam hierarki perusahaan sebagai strategi dan policy manejemen, diperlukan demi tercapainya sebuah keseimbangan dunia usaha antara pelaku dan masyarakat sekitar. Esensi dan signifikansi dari CSR masih belum dapat terbaca sepenuhnya oleh pelaku bisnis, sehingga CSR sendiri bagi sebagian pelaku bisnis baru sekedar wacana dan terkadang implementasinya berdasarkan atas tuntutan masyarakat. Kata kunci : corporate social responsibility, pelaku bisnis, masyarakat.
      PubDate: 2009-03-25
      Issue No: Vol. 14 (2009)
       
  • COMPARATIVE STUDY OF NONGSHIM INSTANT NOODLE PACKAGING DESIGN IN SOUTH
           KOREA AND IN INDONESIA

    • Authors: Listia Natadjaja
      Abstract: These days due to the global market development, there are many products that are marketed outside the local area. I found that there are differences between local and export design in Nongshim instant noodle packaging, marketed in South Korea and in Indonesia. This study, discusses the differences between packaging design elements of the famous instant noodle brand in South Korea. Hopefully, through this study, we can have a description of what kind of design elements should be kept and what kind of information should be added or changed for the export product. Abstract in Bahasa Indonesia: Saat ini dikarenakan perkembangan pasar global, banyak produk yang dipasarkan di luar area lokal. Penulis menemukan perbedaan yang menarik anmtara desain lokal dan desain yang diperuntukan untuk eksport pada kemasan mie instant merek Nohngshim yang dipasarkan di Korea Selatan dan di Indonesia. Pada studi ini, penulis ingin membahas perbedaan apa sajakah yang terdapat pada elemen-elemen desain kemasan sebuah merek mie instant yang terkenal di Korea Selatan. Diharapkan melalui studi ini, kita bisa mendapatkan sebuah gambaran elemen-elemen desain apa saja yang harus dipertahankan dan informasi apa saja yang harus ditambahkan atau dirubah untuk produk ekspor. Kata kunci: mie instant Nongshim, Korea Selatan, Indonesia, desain kemasan.
      PubDate: 2009-03-25
      Issue No: Vol. 14 (2009)
       
  • DESAIN GRAFIS GAYA POP: STUDI KASUS SAMPUL ALBUM REKAMAN MUSISI INDONESIA

    • Authors: Milka Basuki, Lasiman Lasiman, Caroline Widjoyo
      Abstract: A case study on cassettes record album’s covers of Indonesian musicians, which had chosen as research objects to find out whether there are influences of pop style graphic design which developed in Europe and America. Research is based on explanation about pop culture and its influences in art and design, especially in graphic design. Abstract in Bahasa Indonesia: Studi kasus pada sampul kaset album rekaman musisi Indonesia, dipilih sebagai obyek penelitian untuk melihat apakah mendapat pengaruh dari desain grafis gaya pop yang berkembang di Eropa dan Amerika. Penelitian didasarkan pada pembahasan pengaruh budaya pop dalam bidang seni dan desain, yang kemudian dikhususkan pada bidang desain grafis. Kata kunci: budaya populer, seni pop, gaya pop, musik pop.
      PubDate: 2009-03-25
      Issue No: Vol. 14 (2009)
       
  • KAJIAN METAMORFOSIS PERFORMANCE ART SERTA ASPEK SOSIALNYA

    • Authors: Satriana Didiek Isnanta
      Abstract: In the middle of recent development of Indonesian contemporary fine arts world, primarily works regarding the development of technology, New Media Art is one of examples. In the arts context, its uses are often understood as an offer of novel possibility in creating or experiencing the arts. One of them is the metamorphoses of performance art to be multimedia performance, and last metamorphoses into video performance. Video performance, was born out of long history of performance art progress around 1909 through the manifesto of Futurist group in Paris, whose members were poets, painters, and theater players, by using human body as a medium, performance art did dematerialization within art. Video performance in its presentation, perceived that human body was not anymore to be its part, however, what emerged then was virtual body. The existence of body was not really actual, however, its presence could be felt from the visual display coming out from a projector. Here, performance art has been mediated and metamorphosed. In addition, the problems of art and technological fusion promoting the metamorphoses of performance art to be video performance like mentioned above, this writing also discusses social aspects in the line with the emergence and development of performance art in Indonesia. At first, performance art as a process of making aware and resistance arts by deconstructing social reality and the state of being established of the fine arts itself. Second, the ambient media phenomenon in the global advertising practice (including Indonesia) distracting struggle direction of performance art “genue” from the process of making aware media into “kitsch” art as a frontline point of advertising for market interest. Abstract in Bahasa Indonesia: Dalam perkembangan dunia seni rupa kontemporer Indonesia dewasa ini, khususnya karya-karya yang bersinggungan dengan perkembangan teknologi, New Media Art (seni media baru) adalah salah satu contohnya. Dalam konteks seni, penggunaannya sering dipahami sebagai tawaran kemungkinan baru dalam menciptakan atau mengalami kesenian. Salah satunya adalah adanya metamorfosis performance art menjadi multimedia performance dan yang terakhir bermetamorfosis menjadi video performance. Video performance, lahir dari sejarah panjang perkembangan performance art sekitar tahun 1909 lewat manifesto kelompok Futurist di Paris yang beranggotakan penyair, pelukis, dan pemain teater, dengan menggunakan tubuh sebagai medium, performance art melakukan dematerialisasi dalam seni. Video performance dalam presentasinya, tubuh sudah tidak lagi menjadi bagian, tetapi yang hadir kemudian adalah tubuh yang virtual (maya). Kehadiran tubuh tidak benar-benar nyata, tetapi kehadirannya dapat terasa dari tampilan visual yang keluar dari projector. Di sini, performance art telah termediasi dan bermetamorfosa. Selain persoalan fusi seni dan teknologi yang mendorong metamorfosis performance art menjadi video performance seperti di atas, tulisan ini juga membahas aspek-aspek sosial seiring kemunculan dan perkembangan performance art di Indonesia. Pertama performance art sebagai seni penyadaran dan perlawanan dengan mendekonstruksi realitas sosial dan kemapanan seni rupa itu sendiri. Kedua adanya fenomena ambient media dalam praktik periklanan global (termasuk Indonesia) yang membelokkan arah perjuangan ”genue” performance art dari media penyadaran menjadi seni ”kitsch” sebagai ujung tombak periklanan untuk kepentingan pasar. Kata kunci: performance art, video art, seni media baru, ambient media.
      PubDate: 2009-03-25
      Issue No: Vol. 14 (2009)
       
  • TEACHING VISUAL LITERACY THROUGH DIGITAL PHOTOGRAPHY AND IMAGING EXERCISES

    • Authors: Aristarchus Pranayama
      Abstract: nts of visual communication design need the ability to analyze, compose, and interpret images that speak in a visual language. Teaching visual literacy is one way that enables students to be aware and critical about images that surround their lives everyday. Visual literacy gives students the ability to actively unravel and deconstruct codes given by an image, rather than become a passive receiver of it. As a method for teaching, exercises or challenges in creating or composing images can be a good complement in developing this ability, rather than mere analyzing. Digital photography is an excellent medium for this, since it is quick at capturing and producing many images that we want, and very lenient on mistakes or technical errors so students are less afraid to take risks and more productive. Through strategic exercises of digital photography and imaging, students can learn visual literacy in a very dynamic way; not only reading images, but also creating them and reinterpreting them through class presentations and discussions. Abstract in Bahasa Indonesia: Mahasiswa Desain Komunikasi Visual memerlukan kemampuan untuk menganalisa, membuat, dan menginterpretasi gambar-gambar yang berbicara dalam bahasa visual. Mengajarkan Visual Literacy adalah salah satu cara agar mahasiswa mampu menyadari dan kritis terhadap gambar-gambar yang ada di sekeliling kehidupan mereka sehari-hari. Visual Literacy memberi mahasiswa kemampuan untuk secara aktif mengungkap dan mendeskonstruksi kode-kode dari sebuah gambar, dari pada menjadi seorang penerima yang pasif. Sebagai metode pengajaran, penugasan untuk membuat gambar visual merupakan pelajaran tambahan yang baik untuk membangun kemampuan ini, selain hanya menganalisa gambar. Fotografi digital adalah media yang tepat untuk ini, karena cepat dalam merekam dan menghasilkan gambar-gambar yang kita inginkan, serta sangat fleksibel dalam kesalahan-kesalahan ataupun kekeliruan teknis, sehingga mahasiswa cenderung untuk tidak takut mengambil resiko dan lebih produktif. Lewat latihan-latihan yang dibuat secara strategis lewat fotografi digital dan digital imaging, mahasiswa dapat mempelajari visual literacy secara dinamis; tidak hanya belajar membaca gambar-gambar, tetapi juga menciptakan dan me-reinterpretasikan lewat presentasi dan diskusi dalam kelas. Kata kunci: metode mengajar, visual literacy, fotografi digital, digital imaging, desain komunikasivisual, analisis, interpretasi
      PubDate: 2009-03-25
      Issue No: Vol. 14 (2009)
       
  • GRAFFITI DI INDONESIA: SEBUAH POLITIK IDENTITAS ATAUKAH TREN' (Kajian
           Politik Identitas pada Bomber di Surabaya)

    • Authors: Obed Bima Wicandra
      Abstract: Graffiti is often seen as a way for young people to find their identities, or to merely show their existence. Because their actions are seen as destructive, they are also often confronted by the city's patrol units and even by the police. Their ”bomber” existence, that has become the youth subculture and viewed as deviance over the urban structure, are more and more accepted. Cynical views of them still exist however. In the 1980's, graffiti spread all over the city's walls, and often wrote about their gang's name or which school they are from. These were the things that spark violence between gangs. But today, graffiti seems to not only write about gang's names, but also present a more artistic look; not merely as tags. Then as lifestyles develop, with the support of mass media and foreign magazines and books that cover about graffiti and also the Internet, graffiti cannot be viewed anymore as a form of alternative politics, but only as a needed trend. Graffiti exists as their existence towards the signs of times that are represented by lifestyle trends. This is more strongly reflected than showing their identities that are full of difference ideology. Abstract in Bahasa Indonesia: Graffiti sering kali dipandang sebagai bentuk pencarian identitas anak muda atau untuk sekedar menunjukkan eksistensi mereka. Aksi mereka pun sering berhadapan dengan aparat kota (Satpol Pamong Praja) bahkan tidak jarang juga berhadapan dengan aparat kepolisian karena dipandang sebagai aksi yang merusak. Keberadaan bomber yang telah menjadi subkultur anak muda dipandang sebagai pemberontakan atas struktur urban semakin diterima. Meskipun di sisi lain pandangan yang sinis terhadap mereka tetap saja ada. Di era 1980-an, graffiti yang bertebaran di tembok-tembok kota sering menuliskan kelompok geng atau nama almamater sekolah. Hal-hal tersebut sering menjadi pemicu kekerasan antar kelompok, namun seiring perkembangan zaman, rupanya graffiti tidak sekedar menuliskan nama kelompok namun juga dikemas dengan cara yang lebih artistik dan tidak sekedar tagging belaka. Hingga kemudian seiring perkembangan gaya hidup yang ditopang oleh media massa maupun majalah dan buku-buku luar negeri yang membahas graffiti maupun dari internet, menjadikan graffiti tidak lagi dapat dipandang sebagai bentuk politik keberbedaan, namun hanya sekedar menjadi tuntutan tren saja. Graffiti hadir sebagai eksistensi mereka terhadap tanda zaman yang diwakili oleh tren gaya hidup dan hal ini lebih kuat tercermin daripada menunjukkan identitas mereka yang sarat ideologi keberbedaan. Kata kunci: graffiti, gaya hidup, tren, identitas, Surabaya, Indonesia.
      PubDate: 2009-03-25
      Issue No: Vol. 14 (2009)
       
  • MENGEMAS KESENIAN TRADISIONAL MELALUI STASIUN TELEVISI SWASTA DI INDONESIA

    • Authors: Bing Bedjo Tanudjaja
      Abstract: There is an incompletion in a traditional art performance when using communication media such as television compared to being present in the event. They are missing some non verbal nuances%2C like the body language%2C face expressions%2C etcetera%2C that would help in deeply understanding word meanings.The concept of "social presence" is about the presence or absence of social codes that help carry unseen meanings. This makes the electronic media an inferior medium in developing interrelationships.However%2C mass media potentially overflows the "real" culture from the people with the affair of preserving class hegemony
      Abstract in Bahasa Indonesia :

      Pertunjukan kesenian tradisional sudah tentu ada bagian yang hilang jika menggunakan komunikasi melalui media seperti televisi dibandingkan dengan jika hadir di tempat kejadian. Akan ada kehilangan nuansa-nuansa non verbal seperti sikap tubuh%2C ekpresi wajah dan lain-lain yang membantu memahami makna kata-kata lebih mendalam. Konsep yang disebut “kehadiran sosial” atau hadir tidaknya isyarat-isyarat sosial yang membantu membawa makna-makna yang tak terlihat. Hal ini yang membuat media elektronik menjadi sarana yang inferior dalam membangun hubungan antar pribadi. Namun media massa secara potensial melimpahi budaya “sebenarnya” dari masyarakat dengan kepentingan mempertahankan hegemoni kelas. traditional art%2C television%2C culture.
      PubDate: 2007-10-01
      Issue No: Vol. 14 (2007)
       
 
 
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