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Nirmana
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  This is an Open Access Journal Open Access journal
     ISSN (Print) 0215-0905
     Published by Petra Christian University Homepage  [7 journals]
  • Fotografi: Sains, Teknologi, Seni, dan Industri

    • Authors: Prayanto Widyo Harsanto
      Abstract: The digital photography era is a great development in science and technology in the history of photography after Niepce and Daguerre. Where in the 19th century, their experiments lead to the ability to capture images permanently with the subject of a cityscape in France. This discovery was considered most perfect in photography compared to previous ones. In the digital camera era, society views photography as something easy, inexpensive, and a part of everyday life. This is what is called the digitalization of photography. However so sophisticated the photographic equipment there may be today, there is still the need a photographer that has the knowledge and technical skills with good aesthetic sensibilites as “the man behind the camera.” In the era of creative industry like today, photography can be said to be in four aspects, which are sciense, technology, art, and industry, that are intertwined. It is because photography is not as easy as pushing the shutter button, even more so in the world of education. The teaching of photography cannot be seen as merely teaching techniques, adjusting apertures, speed, and lighting, but it involves the eyes, thoughts (knowledge and understanding), and feeling in selecting an object and arranging it in a frame of a photograph. Furthermore, what should be considered is that besides teaching how to produce and create a photo, one should know and understand as to every possibilites of aspects of its distribution after the photo has been successfully produced.
      PubDate: 2012-06-28
      Issue No: Vol. 14 (2012)
       
  • Perspektif Multikultur, Kasus Film 3 Hati 2 Dunia 1 Cinta

    • Authors: Maria Nala Damayanti
      Abstract: Multicultural issues in Indonesia is a new discourse in a culture that is important in connection with a lot of racial conflicts that occurred lately. Film as an audio visual media has a major role in campaigning for the idea. Therefore, analyzing the film with a multicultural perspective will be a separate view that may be developed in relation to its role in this culture. This article reviews '3 Hearts 2 Worlds 1 Love’ a movie which was launched in 2010. Through the analysis of cinema studies, the theoretical approach of multiculturalism, open bids for the audience to take part in the interpretation. In particular the interpretation of cultural practice that is reflected through the film’s narrative.
      PubDate: 2012-06-28
      Issue No: Vol. 14 (2012)
       
  • The Importance of Packaging and Graphic Design to Communicate Corporate
           Social Responsibility

    • Authors: Listia Natadjaja
      Abstract: Graphic design’s function develops through time. It does not only function to inform a product but also elements to communicate Corporate Social Responsibility. As happened in catastrophic areas in Indonesia like Aceh in 2004, Nias in 2005, Jogjakarta in 2007, Bekasi District in 2009, etc. many donated products had their contributor’s information, especially the ones from corporations. There are many ways a company could implement their social responsibility. Graphic design cannot stand alone, it needs an effective media for its placement, one of them is packaging design. By using a Biskiz Susu packaging design as a case study, I try to analyze the design elements, like color, shape, brand, illustration/character, typography, and layout and then connect them with aspects like: the visual perception impact of packaging design and the importance in communicating Corporate Social Responsibility. For input information, I also discuss some consideration aspects of placing the contributor’s identity on the packaging. Based on this study, the contributor’s information in the products gives many advantages. The result shows that graphic design could be the effective element for communicating Corporate Social Responsibility and packaging design can be one of the recommended media for graphic design placement. Hopefully, this analysis could help a corporation, organization or the government in organizing the graphic design elements and considering a packaging as a medium to communicate Corporate Social Responsibility (CSR).
      PubDate: 2012-06-28
      Issue No: Vol. 14 (2012)
       
  • Isu-Isu Multikulturalisme dalam Film “cin(T)a-God is a
           Director” dalam Konteks Keindonesiaan Sekarang

    • Authors: Elisabeth Christine Yuwono
      Abstract: “cin(T)a – GODIS A DIRECTOR” is a love story indie movie which is wrapped by Indonesian social issues, such as ethnic group, religion, race, and social status. This article uses qualitative based research method, which describes and explains scene by scene along with its dialogues as to situations or events and how the different views of social issues are explained in the context of multiculturalism of recent Indonesianity.
      PubDate: 2012-06-28
      Issue No: Vol. 14 (2012)
       
  • Wayang Purwa dan Tantangan Teknologi Media Baru

    • Authors: Bedjo Riyanto
      Abstract: The art of shadow puppets or wayang has been established as a Masterpiece of Oral and Intangible Heritage of Humanity by UNESCO. Leathermade shadow puppets or wayang kulit purwa as one of many wayang performances has been the most hegemonic, receiving much attention nationally as well as internationally until today. Therefore, there is an assumption that “the real” wayang is wayang kulit purwa. Globalization, commercialization, and the development of communication technology of popular culture influence greatly the advancement of wayang kulit purwa performances or even other wayang shows. Every stake holder of shadow puppet art truly needs the creative adaptive ability so that wayang can still be sustainable in the future.
      PubDate: 2012-06-28
      Issue No: Vol. 14 (2012)
       
  • Pendekatan Analisis Data Menggunakan NVivo-software untuk Penelitian
           Desain Logo Museum Nasional Jakarta

    • Authors: Amelia Sidik, Bodhiya Wijaya Mulya
      Abstract: Qualitative data analysis can be an exhausting, tough, and time-consuming work because the data obtained is so numerous, varied, and unstructured. However, this problem has been resolved by using computer-assisted qualitative data analysis software (CAQDAS). CAQDAS can help researchers to save, organize, explore data easily, and reduce the risk of damaging the raw data. In this article, the writer will explain about how to apply a quite popular CAQDAS application, NVivo, in the research of logo design of Museum Nasional Jakarta.
      PubDate: 2012-06-28
      Issue No: Vol. 14 (2012)
       
  • Dian Sastrowardjojo Sebagai Citra Produk Untuk Iklan Kartu Perdana Mentari
           Free Talk di Surat Kabar

    • Authors: Hendro Aryanto
      Abstract: Advertisements do not just sell goods or services, but also reflect certain cultural aspects to their viewers because they attempt to change people’s lifestyles. Ads simplify lives, therefore do not see other factors that can contribute to happiness in life. The visualization for Mentari Free Talk SIM card advertisement shows the presence of social codes phenomenon that take on the gender perspective through the figure Dian Sastro, which are beauty, intelligence, and an artist who’s gaining popularity. Woman in this case becomes a means to identify a product in its ability in creating visibility or product image.
      PubDate: 2012-01-16
      Issue No: Vol. 14 (2012)
       
  • Media Pembelajaran tentang Pola Makan Seimbang Bagi Anak-Anak Usia
           4–6 Tahun Melalui Permainan

    • Authors: Maria Hendriani
      Abstract: Today, junk food has become the staple food favored by children. Therefore research is needed in the creation of media aids that provide information and explanation of a balanced diet for children, so children can understand about healthy and unhealthy food for their growth and bodies. This research used observational methods, interviews, and descriptive qualitative analyses. The study started from the media analysis of good learning, child psychology, intellectual games, and the importance of image. Appropriate learning media strategy for children is acquired from the results of the analysis. The delivery of messages is done using a 3-dimensional board game where there are several problems in the game which aims to remind and provide further explanation to children.
      PubDate: 2012-01-16
      Issue No: Vol. 14 (2012)
       
  • Karakteristik Desain Poster Film Animasi Amerika Serikat

    • Authors: Aniendya Christianna, Moeljadi Pranata
      Abstract: An animated film will end in vain no matter how well it is without the support of media to give buzz to the message of the film. One of the most important advertising media in promoting an animated film is the poster. Because the animation movie poster is the leading medium which deals directly with the target audience in delivering information about the film before the screening of the film takes place. So visualization of the poster that includes the composition of verbal and non verbal language deserves more attention in its design.
      PubDate: 2012-01-16
      Issue No: Vol. 14 (2012)
       
  • Keindahan Versus Narsisme dalam Undangan Pernikahan

    • Authors: Maria Nala Damayanti
      Abstract: One type of graphic design product that is quite popular in the community is a wedding invitation, because generally people who get married make them. Invitations are usually printed at a certain amount and sent to relatives and friends to various parts of the city and even the country. Lately models of wedding invitations decorated by the bride and groom photos are frequently encountered. A variety of poses and styles of the couple’s intimacy that have been personal property then spread and become publicly owned. Invitations ultimately serve also as a 'show off' or 'advertising' media. In developmental psychology, the tendency of individuals to ostentatiously self exhibit is a personality disorder known as narcissistic. Is the trend of stylish invitation designs as described above can be regarded as a form of narcissism will be questioned. This topic will be further investigated by a review by social psychology. On the other hand, this kind of design can reflect the interests of consumers towards the beauty of wedding invitations. The extent to which these things are related, will be explored in this paper.
      PubDate: 2012-01-16
      Issue No: Vol. 14 (2012)
       
  • Komparasi Destination Branding dalam Official Website Negara
           Singapura-Malaysia-Indonesia

    • Authors: Ryan Pratama Sutanto, Listia Natadjaja, Erandaru .
      Abstract: High profit income has attracted South Asian countries to compete in the fields of tourism marketing. Destination branding as a differentiating factor is an alternative approach in marketing communication. The purpose of this research is to make a comparison study of destination branding application in Singapore's, Malaysia's and Indonesia's tourism official websites. Destination branding in websites as part of promotion campaigns is a strategy used by each country to promote tourism to consumers worldwide. This research uses qualitative method, and involves experts in the fields of Information Technology (IT) and Visual Communication Design. Each website's elements contributes in the success of a country's destination branding and influences its brand image.
      PubDate: 2012-01-16
      Issue No: Vol. 14 (2012)
       
  • Strategi Pembuatan Buku Esai Fotografi tentang Kehidupan Masyarakat
           Bandungan

    • Authors: Daniel Kurniawan, Margana ., Martien .
      Abstract: Bandungan is a countryside which has ten villages. The beauty of the scenery and the fresh air from Bandungan make it a tourist spot especially for tourists from Semarang, Ungaran, Ambarawa and Solo. Through time, Bandungan starts to suffer from irresponsible development. This book is designed as introduction to know Bandungan further about its function for society and citizens from the city around Bandungan. Hopefully through this book many people will recognize Bandungan not only as a spot for holidays and having fun but also realize its role in their lives, and that it will help reduce the exploitation of Bandungan and preserve its beauty. In this book, every potential from each village in Bandungan will be revealed through text which is combined with photography so the information will be easily understood and become more interesting.
      PubDate: 2012-01-16
      Issue No: Vol. 14 (2012)
       
  • Menakar Iklan Politik Pemilu 2009

    • Authors: Sumbo Tinarbuko
      Abstract: Political advertisement is a chamber’s window of a political party. It can connect political parties with the society, electors in particular. None of the political parties, legislative applicants, nor the president and vice president candidates want to win the competition of the general elections 2009 without the use of political advertisements. Such is the importance of the political advertisement in “political parties’ business” that one of the exclusive parameters of political parties is how much fund is used for the political advertisements talked about.
      PubDate: 2011-04-26
      Issue No: Vol. 14 (2011)
       
  • Kajian Iklan Layanan Masyarakat Tentang Pentingnya Mengucapkan Terima
           Kasih Bagi Para Remaja Di Surabaya

    • Authors: Mella Christa Sugoto, Andrian Dektisa H., Jacky Cahyadi
      Abstract: This visual communication’s design is accomplished to improve society awareness on how importance of expressing thank you, especially for Surabaya’s adolescent. Background of this study is formed by attitude and character descent in our society. Expressing thank you should be a simple way but in fact this word is rarely heard, whereas appreciate for all services and helps we received is the important thing in our life. Methode that is used in this study is qualitative, means getting the result by looking data in field and analyzing then. From data which is get, our adolescents think that expressing thank you is not important to do. Because its include a social problem, so I hope a Public Service Ad could be a solution to solve its problem. This Public Service Ad will be using effective media in informing message and this design is aimed to make attitude alteration in our Indonesia society.
      PubDate: 2011-04-26
      Issue No: Vol. 14 (2011)
       
  • Kondisi Desain Kemasan Produk Makanan Ringan Dan Minuman Instant Pada
           Industri Kecil Skala Rumah Tangga (Micro Industry) Di Kabupaten Kediri

    • Authors: Listia Natadjaja, Yohanes Budi Cahyono, Elisabeth Christine Yuwono
      Abstract: The research explores the packaging design general condition at Kabupaten Kediri. The purpose of this research is to get a clear description from many parts like: producer, seller and consumer about Kabupaten Kediri’s products and packaging design these days. The research used qualitative method through deep interview with key person, open questioner and supported by quantitative method based on questioner. Hopefully, this research data and fact’s could be useful for every part especially micro industry’s reference to develop their product quantity and their packaging design quality.
      PubDate: 2011-04-26
      Issue No: Vol. 14 (2011)
       
  • Visual Image Kartun Benny & Mice Versi Bluetooth Handsfree
           Representasi Kaum Miskin Kota Jakarta

    • Authors: Deddi Duto Hartanto
      Abstract: Cartoon as a medium has made visualization one of most important points in transmitting messages as texts, whether verbal or visual, as a process of communication that generates meanings. The “bluetooth handsfree” version of Benny & Mice cartoons is a visual discourse filled with signs. Besides images, signs of texts also determine the direction of the problem. From analyzing visual images in Benny & Mice cartoons using denotative and connotative semiotic analysis, they are interpreted that the city’s poor citizens living in Jakarta are up to date with the lifestyle trends of big cities, even though their conditions are far from it.
      PubDate: 2011-04-26
      Issue No: Vol. 14 (2011)
       
  • A Method of Documentary Photography and its Application in a Student
           Project of Acculturation in Bali

    • Authors: Aristarchus Pranayama Kuntjara
      Abstract: I have devised a methodical research outline for students’ final projects that involve photography as their main medium. The method accommodates the two major kinds of photographic project characteristics. The first is the conceptual or the commercial type, and second is the observational or the photo story type. This article focuses on a photo story type project by a student who has followed the method closely. Osel Gunarso focused his study on documenting a unique acculturation between Christian tradition and Balinese customs in the village of Blimbingsari in Jembrana County, Bali. Through ethnography and qualitative analysis, Gunarso achieved visual discourse for understanding a cultural phenomenon. Although he had beautifully exhibited his documentary project, it also projected several problems and issues that would be important to consider in future projects with similar conditions, especially undergraduate final projects that are confined to a single semester. Technical and non-technical issues in documentary photography become significant and therefore must be addressed in advance along with the methodology.
      PubDate: 2011-04-26
      Issue No: Vol. 14 (2011)
       
  • Faktor-Faktor Dalam Desain Penunjang Buku Autobiografi I Made Ada

    • Authors: Asthararianty ., Andrian Dektisa H., Jacky Cahyadi
      Abstract: A sculptor named I Made Ada that comes from Pakuduwi village, Tegallalang, Gianyar, Bali and his work of garuda statues have been recognized worlwide. His works are spread all over the world. It causes fear that history will be repeated again. That is a claim from our neighboring country about our origins’ culture. The journey of I Made Ada the sculptor is worth to be documented as an autobiography that contains and tells every authentic data in detail and also so that Indonesian people may know about I Made Ada’s existence. The method used to collect all the needed data are observation, interview, and documentation. The making of an autobiography can create an understanding that this is one of Indonesian richness cultures that need to be kept and preserved. Furthermore, this book is presented as an authentic proof that can facilitate in managing patents and legality rights processes on intellectual properties. This autobiography book is designed by combining modern with traditional impressions and supported by photography, information resources, and other attractive interests.
      PubDate: 2011-04-26
      Issue No: Vol. 14 (2011)
       
 
 
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