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Journal Cover Nirmana
  [1 followers]  Follow
  This is an Open Access Journal Open Access journal
   ISSN (Print) 0215-0905
   Published by Petra Christian University Homepage  [7 journals]
  • Avatar, Identitas dalam Cyberspace

    • Authors: Maria Nala Damayanti, Elisabeth Christine Yuwono
      Abstract: Human dependence on technology will have implications for a new culture of communication. Culture is related to the person behind the presence of elements of verbal or visual communication through internet media. Communication established via the Internet, known as cyberspace, allows the presence of a person in a variety of virtual identities. These identities emerge through verbal and visual appearances. They have names and shapes but can be present in any kind of form, commonly called avatars. The identity of a person can be represented by a number of different avatars capable of having more than one party at the same time. Communication that exists in cyberspace exceed time and space. The presence of these identities clearly indicates a relationship model that has a specific purpose. It could be a model of social relations that promote friendship, excitement, a sense of play, a critical mind or with other purposes. But the presence of such virtual identity cannot simply be equated with human beings as their personal identity in the real world, because in cyberspace, identity is plural and fluid. It can even be made with a hidden agenda.
      PubDate: 2013-02-01
      Issue No: Vol. 15 (2013)
  • Transformasi Cara Penuturan Cerita dalam Bentuk Aplikasi Digital
           Storytelling sebagai Media Pengenalan Kembali Legenda “Calon

    • Authors: Denny M.P., Intan Rizky Mutiaz, Andar Bagus Sriwarno
      Abstract: The legend of Calon Arang is one of many legends known by the Indonesian people. This legend can be said as a unique one, considering that this widely known dramatari (a mix between drama and tari = dance) Legenda Calon Arang is only performed in Bali, but actually the legend itself came from Kediri, East Java. Nevertheless, in today's society, this tradition is starting to be left behind. Calon Arang is only held on special occasions and considered to be sacred, which means this performance can't be held at any moment. The threat also comes from foreign culture such as popular culture, that usually together with the offers of new mass production technology products, causes more and more people to easily accept foreign cultures, but slowly neglecting and leaving behind their original tradition. This research is conducted as a further step to bring back the legend of Calon Arang, as one of Indonesian’s heritage, using new media which is digital media in the form of digital application. Based on theories of the visual storytelling theory, digital storytelling, and also visual language/Wimba that are presented in the form of digital application, a media that is widely known by today's society, the expectation is to make modern society know and enjoy the story, and also its philosophical values.
      PubDate: 2013-02-01
      Issue No: Vol. 15 (2013)
  • Segmentation, Targeting, dan Positioning Studio Tato di Surabaya dalam
           Perkembangan Gaya Hidup

    • Authors: Anang Tri Wahyudi
      Abstract: This study attempts to examine in depth the influence of lifestyle on the orientation of recipients (tattoo users) to the art of tattooing, which is independent of the value of a valuable commodity, and explore the extent to which the process of tattoo studios’ segmentation, targeting, and positioning in managing a tattoo studio. This study uses qualitative research methods with interpretive phenomenological foundation of thinking, which is oriented to truth that is subjective to informants, which consists of a tattoo studio tattooist and managers who have more than five years of experience, and the recipient women and men under the age of 30. The development of post-modern lifestyle is synonymous with consumer culture, which affects the orientation of recipients towards tattoos as works of art, a medium of expression, search for identity, and part of fashion accessories, therefore tattoos become works of art that have commodity value. The existing tattoo studios already have market segments, target markets, positioning, and clear marketing strategy, however there are some tattoo studios that do not determine their market segments and target goals. They tend to flow and follow the situation and market conditions. Several factors that affect the condition and management of tattoo studios today are environmental factors, resource constraints, and tattoos as art products that are homogeneous.
      PubDate: 2013-02-01
      Issue No: Vol. 15 (2013)
  • Penafsiran Warna-Warna Tradisional Bali dalam Buku Autobiografi Seniman I
           Made Ada dan Made Wianta Melalui Pendekatan Hermeneutika

    • Authors: Asthararianty Asthararianty
      Abstract: The use of color that occurs in some cultures is seen in Balinese, Javanese, and Minangkabau cultures, as well as a few places around the island. These colors state their respective regions, making them the region’s traditional color. These colors must intersect with the culture of origin of each area. In the process, each region and its culture each has a set of media in demonstrating their color richness. Be it in the form of traditional arts, such as puppet, or dance with the beauty of the clothes, they give the hallmark of their respective regions. Likewise, art from Bali which appears identical to the results of their work is beautiful, interesting and very attractive. Based on this development, then how is the position of the traditional colors in this modern era, especially in Bali? How is the position of the traditional colors in the eyes of some Balinese artists to books which the contents are about themselves? This problem is seen through an interpretation by referring to existing theories of the books that perpetuate each artist’s work and themselves at work.
      PubDate: 2013-02-01
      Issue No: Vol. 15 (2013)
  • Digital Wayang: Exploring the Use of Digital Media in Wayang Performance

    • Authors: Erandaru Erandaru
      Abstract: Wayang merupakan salah satu seni tradisi di Indonesia yang pernah memiliki posisi penting dalam budaya Jawa. Selain memiliki peran penting dalam ritual religi wayang juga berperan sebagai media dalam pendidikan dan hiburan. Tetapi seiring dengan perkembangan teknologi dan kurangnya usaha untuk mempertahankan relevansi keberadaannya dengan pemirsa kontemporer telah merubah dan membatasi peran wayang di masyarakat menjadi sekedar media hiburan tradisional. Jurnal ini mendokumentasikan secara ringkas sebuah proyek yang bertujuan untuk mengeksplorasi potensi aplikasi teknologi digital dalam kesenian wayang sebagai wujud pelestarian melalui inovasi. Aplikasi teknologi digital dalam elemen audio visual kesenian wayang secara inovatif dapat merubah dan memperkaya unsur naratif wayang. Proyek tersebut juga bertujuan untuk mengekplorasi aplikasi aspek fisik dan nilai-nilai tradisi dalam wayang yang dapat bermanfaat dalam pengembangan media digital. Media digital diaplikasikan dalam pertunjukan wayang secara sintesis. Karakter media melalui algoritma pemograman digunakan untuk mengatur visualisasi, suara dan interaktifitas yang bermanfaat dalam memperkaya pertunjukan. Sintesa tersebut memungkinkan munculnya suatu bentuk baru pertunjukan wayang yang diharapkan memiliki relevansi dengan permirsa kontemporer.
      PubDate: 2013-02-01
      Issue No: Vol. 15 (2013)
  • Analisis Perbedaan Kepuasan Pembaca Tabloid Gratis Surabaya Shopping Media
           dan Iklan Pos di Surabaya

    • Authors: Rustono Farady Marta
      Abstract: The underlying motive for someone to read is an attempt to obtain gratification through the media. According to Denis McQuail, there are four typology motives that are used, namely: motive of information (surveillance), motive of personal identity, patterns of integration and social interaction (personal relationship), and entertainment motive (diversion). This study is based on the uses and gratifications theory by analyzing the motives through pre-test questionnaire as an instrument of gratification sought, then post-test questionnaire to determine the real satisfaction (gratification obtained) towards 100 respondents who are included. Quantitative method is used to prove the hypothesis of the study, in which the McNemar test on nominal data for the same population assesses two different objects show the existence of the gap (discrepancy) between the motives with the satisfaction of the reader. This research does not stop until the analysis of the gap between motives and reader satisfaction, but further study to see comparative advertising in the free tabloids "Surabaya Shopping Media" and "Iklan Pos". Two free tabloids can be juxtaposed in a comparison study, due to the same general specifications owned by both. On the other hand, the difference of these two free tabloids are: representing two different company backgrounds in their establishments (company profile), the ideology of the company, product display, advertiser segmentation, tagline and iconic products. The accumulated data at a sub variable level shows that motive variables and satisfaction with free tabloid “Surabaya Shopping Media” and “Iklan Pos” in this study are defined as an interval scale data, then tested using two sample paired difference test for interval scale data using the short method for t test.
      PubDate: 2013-02-01
      Issue No: Vol. 15 (2013)
School of Mathematical and Computer Sciences
Heriot-Watt University
Edinburgh, EH14 4AS, UK
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Fax: +00 44 (0)131 4513327
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