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  Nirmana
  [1 followers]  Follow
    
  This is an Open Access Journal Open Access journal
   ISSN (Print) 0215-0905
   Published by Petra Christian University Homepage  [7 journals]
  • Avatar, Identitas dalam Cyberspace

    • Authors: Maria Nala Damayanti, Elisabeth Christine Yuwono
      Abstract: Human dependence on technology will have implications for a new culture of communication. Culture is related to the person behind the presence of elements of verbal or visual communication through internet media. Communication established via the Internet, known as cyberspace, allows the presence of a person in a variety of virtual identities. These identities emerge through verbal and visual appearances. They have names and shapes but can be present in any kind of form, commonly called avatars. The identity of a person can be represented by a number of different avatars capable of having more than one party at the same time. Communication that exists in cyberspace exceed time and space. The presence of these identities clearly indicates a relationship model that has a specific purpose. It could be a model of social relations that promote friendship, excitement, a sense of play, a critical mind or with other purposes. But the presence of such virtual identity cannot simply be equated with human beings as their personal identity in the real world, because in cyberspace, identity is plural and fluid. It can even be made with a hidden agenda.
      PubDate: 2013-02-01
      Issue No: Vol. 15 (2013)
       
  • Transformasi Cara Penuturan Cerita dalam Bentuk Aplikasi Digital
           Storytelling sebagai Media Pengenalan Kembali Legenda “Calon
           Arang”

    • Authors: Denny M.P., Intan Rizky Mutiaz, Andar Bagus Sriwarno
      Abstract: The legend of Calon Arang is one of many legends known by the Indonesian people. This legend can be said as a unique one, considering that this widely known dramatari (a mix between drama and tari = dance) Legenda Calon Arang is only performed in Bali, but actually the legend itself came from Kediri, East Java. Nevertheless, in today's society, this tradition is starting to be left behind. Calon Arang is only held on special occasions and considered to be sacred, which means this performance can't be held at any moment. The threat also comes from foreign culture such as popular culture, that usually together with the offers of new mass production technology products, causes more and more people to easily accept foreign cultures, but slowly neglecting and leaving behind their original tradition. This research is conducted as a further step to bring back the legend of Calon Arang, as one of Indonesian’s heritage, using new media which is digital media in the form of digital application. Based on theories of the visual storytelling theory, digital storytelling, and also visual language/Wimba that are presented in the form of digital application, a media that is widely known by today's society, the expectation is to make modern society know and enjoy the story, and also its philosophical values.
      PubDate: 2013-02-01
      Issue No: Vol. 15 (2013)
       
  • Segmentation, Targeting, dan Positioning Studio Tato di Surabaya dalam
           Perkembangan Gaya Hidup

    • Authors: Anang Tri Wahyudi
      Abstract: This study attempts to examine in depth the influence of lifestyle on the orientation of recipients (tattoo users) to the art of tattooing, which is independent of the value of a valuable commodity, and explore the extent to which the process of tattoo studios’ segmentation, targeting, and positioning in managing a tattoo studio. This study uses qualitative research methods with interpretive phenomenological foundation of thinking, which is oriented to truth that is subjective to informants, which consists of a tattoo studio tattooist and managers who have more than five years of experience, and the recipient women and men under the age of 30. The development of post-modern lifestyle is synonymous with consumer culture, which affects the orientation of recipients towards tattoos as works of art, a medium of expression, search for identity, and part of fashion accessories, therefore tattoos become works of art that have commodity value. The existing tattoo studios already have market segments, target markets, positioning, and clear marketing strategy, however there are some tattoo studios that do not determine their market segments and target goals. They tend to flow and follow the situation and market conditions. Several factors that affect the condition and management of tattoo studios today are environmental factors, resource constraints, and tattoos as art products that are homogeneous.
      PubDate: 2013-02-01
      Issue No: Vol. 15 (2013)
       
  • Penafsiran Warna-Warna Tradisional Bali dalam Buku Autobiografi Seniman I
           Made Ada dan Made Wianta Melalui Pendekatan Hermeneutika

    • Authors: Asthararianty Asthararianty
      Abstract: The use of color that occurs in some cultures is seen in Balinese, Javanese, and Minangkabau cultures, as well as a few places around the island. These colors state their respective regions, making them the region’s traditional color. These colors must intersect with the culture of origin of each area. In the process, each region and its culture each has a set of media in demonstrating their color richness. Be it in the form of traditional arts, such as puppet, or dance with the beauty of the clothes, they give the hallmark of their respective regions. Likewise, art from Bali which appears identical to the results of their work is beautiful, interesting and very attractive. Based on this development, then how is the position of the traditional colors in this modern era, especially in Bali? How is the position of the traditional colors in the eyes of some Balinese artists to books which the contents are about themselves? This problem is seen through an interpretation by referring to existing theories of the books that perpetuate each artist’s work and themselves at work.
      PubDate: 2013-02-01
      Issue No: Vol. 15 (2013)
       
  • Digital Wayang: Exploring the Use of Digital Media in Wayang Performance

    • Authors: Erandaru Erandaru
      Abstract: Wayang merupakan salah satu seni tradisi di Indonesia yang pernah memiliki posisi penting dalam budaya Jawa. Selain memiliki peran penting dalam ritual religi wayang juga berperan sebagai media dalam pendidikan dan hiburan. Tetapi seiring dengan perkembangan teknologi dan kurangnya usaha untuk mempertahankan relevansi keberadaannya dengan pemirsa kontemporer telah merubah dan membatasi peran wayang di masyarakat menjadi sekedar media hiburan tradisional. Jurnal ini mendokumentasikan secara ringkas sebuah proyek yang bertujuan untuk mengeksplorasi potensi aplikasi teknologi digital dalam kesenian wayang sebagai wujud pelestarian melalui inovasi. Aplikasi teknologi digital dalam elemen audio visual kesenian wayang secara inovatif dapat merubah dan memperkaya unsur naratif wayang. Proyek tersebut juga bertujuan untuk mengekplorasi aplikasi aspek fisik dan nilai-nilai tradisi dalam wayang yang dapat bermanfaat dalam pengembangan media digital. Media digital diaplikasikan dalam pertunjukan wayang secara sintesis. Karakter media melalui algoritma pemograman digunakan untuk mengatur visualisasi, suara dan interaktifitas yang bermanfaat dalam memperkaya pertunjukan. Sintesa tersebut memungkinkan munculnya suatu bentuk baru pertunjukan wayang yang diharapkan memiliki relevansi dengan permirsa kontemporer.
      PubDate: 2013-02-01
      Issue No: Vol. 15 (2013)
       
  • Analisis Perbedaan Kepuasan Pembaca Tabloid Gratis Surabaya Shopping Media
           dan Iklan Pos di Surabaya

    • Authors: Rustono Farady Marta
      Abstract: The underlying motive for someone to read is an attempt to obtain gratification through the media. According to Denis McQuail, there are four typology motives that are used, namely: motive of information (surveillance), motive of personal identity, patterns of integration and social interaction (personal relationship), and entertainment motive (diversion). This study is based on the uses and gratifications theory by analyzing the motives through pre-test questionnaire as an instrument of gratification sought, then post-test questionnaire to determine the real satisfaction (gratification obtained) towards 100 respondents who are included. Quantitative method is used to prove the hypothesis of the study, in which the McNemar test on nominal data for the same population assesses two different objects show the existence of the gap (discrepancy) between the motives with the satisfaction of the reader. This research does not stop until the analysis of the gap between motives and reader satisfaction, but further study to see comparative advertising in the free tabloids "Surabaya Shopping Media" and "Iklan Pos". Two free tabloids can be juxtaposed in a comparison study, due to the same general specifications owned by both. On the other hand, the difference of these two free tabloids are: representing two different company backgrounds in their establishments (company profile), the ideology of the company, product display, advertiser segmentation, tagline and iconic products. The accumulated data at a sub variable level shows that motive variables and satisfaction with free tabloid “Surabaya Shopping Media” and “Iklan Pos” in this study are defined as an interval scale data, then tested using two sample paired difference test for interval scale data using the short method for t test.
      PubDate: 2013-02-01
      Issue No: Vol. 15 (2013)
       
  • Wayang Purwa dan Tantangan Teknologi Media Baru

    • Authors: Bedjo Riyanto
      Abstract: The art of shadow puppets or wayang has been established as a Masterpiece of Oral and Intangible Heritage of Humanity by UNESCO. Leathermade shadow puppets or wayang kulit purwa as one of many wayang performances has been the most hegemonic, receiving much attention nationally as well as internationally until today. Therefore, there is an assumption that “the real” wayang is wayang kulit purwa. Globalization, commercialization, and the development of communication technology of popular culture influence greatly the advancement of wayang kulit purwa performances or even other wayang shows. Every stake holder of shadow puppet art truly needs the creative adaptive ability so that wayang can still be sustainable in the future.
      PubDate: 2012-06-28
      Issue No: Vol. 14 (2012)
       
  • Pendekatan Analisis Data Menggunakan NVivo-software untuk Penelitian
           Desain Logo Museum Nasional Jakarta

    • Authors: Amelia Sidik, Bodhiya Wijaya Mulya
      Abstract: Qualitative data analysis can be an exhausting, tough, and time-consuming work because the data obtained is so numerous, varied, and unstructured. However, this problem has been resolved by using computer-assisted qualitative data analysis software (CAQDAS). CAQDAS can help researchers to save, organize, explore data easily, and reduce the risk of damaging the raw data. In this article, the writer will explain about how to apply a quite popular CAQDAS application, NVivo, in the research of logo design of Museum Nasional Jakarta.
      PubDate: 2012-06-28
      Issue No: Vol. 14 (2012)
       
  • Isu-Isu Multikulturalisme dalam Film “cin(T)a-God is a
           Director” dalam Konteks Keindonesiaan Sekarang

    • Authors: Elisabeth Christine Yuwono
      Abstract: “cin(T)a – GODIS A DIRECTOR” is a love story indie movie which is wrapped by Indonesian social issues, such as ethnic group, religion, race, and social status. This article uses qualitative based research method, which describes and explains scene by scene along with its dialogues as to situations or events and how the different views of social issues are explained in the context of multiculturalism of recent Indonesianity.
      PubDate: 2012-06-28
      Issue No: Vol. 14 (2012)
       
  • Perspektif Multikultur, Kasus Film 3 Hati 2 Dunia 1 Cinta

    • Authors: Maria Nala Damayanti
      Abstract: Multicultural issues in Indonesia is a new discourse in a culture that is important in connection with a lot of racial conflicts that occurred lately. Film as an audio visual media has a major role in campaigning for the idea. Therefore, analyzing the film with a multicultural perspective will be a separate view that may be developed in relation to its role in this culture. This article reviews '3 Hearts 2 Worlds 1 Love’ a movie which was launched in 2010. Through the analysis of cinema studies, the theoretical approach of multiculturalism, open bids for the audience to take part in the interpretation. In particular the interpretation of cultural practice that is reflected through the film’s narrative.
      PubDate: 2012-06-28
      Issue No: Vol. 14 (2012)
       
  • The Importance of Packaging and Graphic Design to Communicate Corporate
           Social Responsibility

    • Authors: Listia Natadjaja
      Abstract: Graphic design’s function develops through time. It does not only function to inform a product but also elements to communicate Corporate Social Responsibility. As happened in catastrophic areas in Indonesia like Aceh in 2004, Nias in 2005, Jogjakarta in 2007, Bekasi District in 2009, etc. many donated products had their contributor’s information, especially the ones from corporations. There are many ways a company could implement their social responsibility. Graphic design cannot stand alone, it needs an effective media for its placement, one of them is packaging design. By using a Biskiz Susu packaging design as a case study, I try to analyze the design elements, like color, shape, brand, illustration/character, typography, and layout and then connect them with aspects like: the visual perception impact of packaging design and the importance in communicating Corporate Social Responsibility. For input information, I also discuss some consideration aspects of placing the contributor’s identity on the packaging. Based on this study, the contributor’s information in the products gives many advantages. The result shows that graphic design could be the effective element for communicating Corporate Social Responsibility and packaging design can be one of the recommended media for graphic design placement. Hopefully, this analysis could help a corporation, organization or the government in organizing the graphic design elements and considering a packaging as a medium to communicate Corporate Social Responsibility (CSR).
      PubDate: 2012-06-28
      Issue No: Vol. 14 (2012)
       
  • Fotografi: Sains, Teknologi, Seni, dan Industri

    • Authors: Prayanto Widyo Harsanto
      Abstract: The digital photography era is a great development in science and technology in the history of photography after Niepce and Daguerre. Where in the 19th century, their experiments lead to the ability to capture images permanently with the subject of a cityscape in France. This discovery was considered most perfect in photography compared to previous ones. In the digital camera era, society views photography as something easy, inexpensive, and a part of everyday life. This is what is called the digitalization of photography. However so sophisticated the photographic equipment there may be today, there is still the need a photographer that has the knowledge and technical skills with good aesthetic sensibilites as “the man behind the camera.” In the era of creative industry like today, photography can be said to be in four aspects, which are sciense, technology, art, and industry, that are intertwined. It is because photography is not as easy as pushing the shutter button, even more so in the world of education. The teaching of photography cannot be seen as merely teaching techniques, adjusting apertures, speed, and lighting, but it involves the eyes, thoughts (knowledge and understanding), and feeling in selecting an object and arranging it in a frame of a photograph. Furthermore, what should be considered is that besides teaching how to produce and create a photo, one should know and understand as to every possibilites of aspects of its distribution after the photo has been successfully produced.
      PubDate: 2012-06-28
      Issue No: Vol. 14 (2012)
       
  • Dian Sastrowardjojo Sebagai Citra Produk Untuk Iklan Kartu Perdana Mentari
           Free Talk di Surat Kabar

    • Authors: Hendro Aryanto
      Abstract: Advertisements do not just sell goods or services, but also reflect certain cultural aspects to their viewers because they attempt to change people’s lifestyles. Ads simplify lives, therefore do not see other factors that can contribute to happiness in life. The visualization for Mentari Free Talk SIM card advertisement shows the presence of social codes phenomenon that take on the gender perspective through the figure Dian Sastro, which are beauty, intelligence, and an artist who’s gaining popularity. Woman in this case becomes a means to identify a product in its ability in creating visibility or product image.
      PubDate: 2012-01-16
      Issue No: Vol. 14 (2012)
       
  • Komparasi Destination Branding dalam Official Website Negara
           Singapura-Malaysia-Indonesia

    • Authors: Ryan Pratama Sutanto, Listia Natadjaja, Erandaru .
      Abstract: High profit income has attracted South Asian countries to compete in the fields of tourism marketing. Destination branding as a differentiating factor is an alternative approach in marketing communication. The purpose of this research is to make a comparison study of destination branding application in Singapore's, Malaysia's and Indonesia's tourism official websites. Destination branding in websites as part of promotion campaigns is a strategy used by each country to promote tourism to consumers worldwide. This research uses qualitative method, and involves experts in the fields of Information Technology (IT) and Visual Communication Design. Each website's elements contributes in the success of a country's destination branding and influences its brand image.
      PubDate: 2012-01-16
      Issue No: Vol. 14 (2012)
       
  • Strategi Pembuatan Buku Esai Fotografi tentang Kehidupan Masyarakat
           Bandungan

    • Authors: Daniel Kurniawan, Margana ., Martien .
      Abstract: Bandungan is a countryside which has ten villages. The beauty of the scenery and the fresh air from Bandungan make it a tourist spot especially for tourists from Semarang, Ungaran, Ambarawa and Solo. Through time, Bandungan starts to suffer from irresponsible development. This book is designed as introduction to know Bandungan further about its function for society and citizens from the city around Bandungan. Hopefully through this book many people will recognize Bandungan not only as a spot for holidays and having fun but also realize its role in their lives, and that it will help reduce the exploitation of Bandungan and preserve its beauty. In this book, every potential from each village in Bandungan will be revealed through text which is combined with photography so the information will be easily understood and become more interesting.
      PubDate: 2012-01-16
      Issue No: Vol. 14 (2012)
       
  • Media Pembelajaran tentang Pola Makan Seimbang Bagi Anak-Anak Usia
           4–6 Tahun Melalui Permainan

    • Authors: Maria Hendriani
      Abstract: Today, junk food has become the staple food favored by children. Therefore research is needed in the creation of media aids that provide information and explanation of a balanced diet for children, so children can understand about healthy and unhealthy food for their growth and bodies. This research used observational methods, interviews, and descriptive qualitative analyses. The study started from the media analysis of good learning, child psychology, intellectual games, and the importance of image. Appropriate learning media strategy for children is acquired from the results of the analysis. The delivery of messages is done using a 3-dimensional board game where there are several problems in the game which aims to remind and provide further explanation to children.
      PubDate: 2012-01-16
      Issue No: Vol. 14 (2012)
       
  • Karakteristik Desain Poster Film Animasi Amerika Serikat

    • Authors: Aniendya Christianna, Moeljadi Pranata
      Abstract: An animated film will end in vain no matter how well it is without the support of media to give buzz to the message of the film. One of the most important advertising media in promoting an animated film is the poster. Because the animation movie poster is the leading medium which deals directly with the target audience in delivering information about the film before the screening of the film takes place. So visualization of the poster that includes the composition of verbal and non verbal language deserves more attention in its design.
      PubDate: 2012-01-16
      Issue No: Vol. 14 (2012)
       
  • Keindahan Versus Narsisme dalam Undangan Pernikahan

    • Authors: Maria Nala Damayanti
      Abstract: One type of graphic design product that is quite popular in the community is a wedding invitation, because generally people who get married make them. Invitations are usually printed at a certain amount and sent to relatives and friends to various parts of the city and even the country. Lately models of wedding invitations decorated by the bride and groom photos are frequently encountered. A variety of poses and styles of the couple’s intimacy that have been personal property then spread and become publicly owned. Invitations ultimately serve also as a 'show off' or 'advertising' media. In developmental psychology, the tendency of individuals to ostentatiously self exhibit is a personality disorder known as narcissistic. Is the trend of stylish invitation designs as described above can be regarded as a form of narcissism will be questioned. This topic will be further investigated by a review by social psychology. On the other hand, this kind of design can reflect the interests of consumers towards the beauty of wedding invitations. The extent to which these things are related, will be explored in this paper.
      PubDate: 2012-01-16
      Issue No: Vol. 14 (2012)
       
 
 
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