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  Tafter Journal
  This is an Open Access Journal Open Access journal
   ISSN (Print) 1974-563X
   Published by Monti &Taft Homepage  [2 journals]
  • Valentina Gottardi

    • Authors: redazione
      Abstract: Valentina graduated in Architecture and in Visual Arts Design at the University IUAV of Venice. She attended the Master in Art and Culture Management at TSM – Trentino School of Management, and the “Nautilus” seminar at Studio Akoe. She attended several communication and illustration courses. ?Valentina has been working as freelance graphic designer […]
      PubDate: Wed, 15 Jul 2015 09:30:59 +000
  • It happens in Turin. From Cascina Roccafranca to the “Case del
           Quartiere Network”

    • Authors: Daniele Maldera
      Abstract: In the last 20 years Turin has gone through several radical transformations and changes. When we talk about that we can’t forget its passage from “industrial town” to “post-industrial town”, breaking away from its past. From automotive to baby-parking and from heavy metallurgic plants to organic and “from farm to fork” food-stores. But that’s not all. Empty spaces, left by a decaying industry fabric, have inspired requalification initiatives and a social, educative, cultural enterprise everywhere in the city. In this context stems the need for re-appropriating and re-dwelling, through the involvement of the whole town community So, those ready to fill, empty spaces themselves become, in a perspective of recycling and re-use, the perfect container for inclusion, increased participation and for offering possibilities, events and moments of social aggregation. Here was the most fertile “humus” to create new special structures: the Case del Quartiere (Houses of Neighbourhood). Common spaces, multipurpose cultural hubs, social laboratory - all at the same times. In an House it is possible to propose events, to organize or attend a workshop or an artistic atelier, to discuss about common themes or simply use services provided. They are friendly places, where a person is not only a guest, or a resident, but above all is a citizen.
      PubDate: Wed, 15 Jul 2015 09:30:53 +000
  • Nudging, Gamification and Paternalism

    • Authors: Manfred J. Holler
      Abstract: Paternalism assumes an authority that tries to influence the behavior of people under its guidance in order to improve the wellbeing of the latter. This can be implemented by more or less strict regulations limiting the set of alternatives to choose from and thus reducing the freedom of choice. Alternatively, “libertarian paternalism” does not constrain the freedom of choice but takes advantage of the imperfections in decision-making abilities to push people to make choices that are good for themselves. This kind of pushing people is called “nudging” and a means of pushing people this way is called a “nudge.” Those who get nudged are sometimes called “nudgees,” and “nudgers” are those who “nudge.” When it comes to paternalism then the nudger is an authority, the State, the parents, etc. While, in principle, paternalism proper is coercive, nudging leaves the nudgee’s set of alternatives unchanged. Thus, nudging is a means to achieve the authority’s ends without, in principle, restricting the freedom of choice of decision makers, but make the decision makers decide what the authority is in fact aiming for. Paternalism based on nudging is also referred to as “soft paternalism.” Whitman and Rizzo (2007) elaborate on the warning of a “slippery slope” that leads from soft paternalism to “hard paternalism,” a non-libertarian paternalism implying regulations, legal constraints, and a reduction of freedom of choice, and thus represents a threat to their libertarian worldview. They write “soft paternalism - even if initially modest and non-intrusive - has the potential to pave the way for harder paternalism, including some policies of which the new paternalists themselves would disapprove. We conclude that policymaking based on new paternalist reasoning ought to be considered with much greater trepidation than its advocates suggest” (Whitman and Rizzo 2007: 413).
      PubDate: Wed, 15 Jul 2015 09:30:50 +000
  • Does Culture makes us happier – and healthier?

    • Authors: Ginevra Are Cappiello
      Abstract: People’s happiness and wellbeing are undoubtedly at the center of today’s modern life – we could even dare to say that our generation is obsessed with the pursuit of happiness, with finding the perfect balance between our inner desires and the lives that we actually live. Nevertheless, we know very little about what truly makes a human being happy. We read tons of self-help books, we go to courses, and we talk to counselors. But the truth is – we very rarely dig deeper into the scientific causes behind human happiness and wellbeing. We may even be surprised to know that, in fact, there are very solid scientific causes. And among those causes, culture lists as one of the main ones. In order to better understand this, we need first to define what we mean by wellbeing and by culture.
      PubDate: Wed, 15 Jul 2015 09:30:48 +000
  • Does movie poetics dream of territories?

    • Authors: Linda K. Gaarder
      Abstract: A concept we can not avoid in our days talking about culture and the direction we're heading towards is globalization. It stretches itself out like an umbrella surrounding cultural phenome-na in a way not experienced before, and its creations make us wonder about our cinema lan-guages. In the global movie market certain national movie industries like the US one are more dominant than others. One might question if there is a kind of 'cultural homogenization pro-cess' behind? Still, there is a language emphasizing the local, there are movies that give us tales and stories about the site-specific grounded into their own cities. This article focuses upon these movies, relying on some basic theories within Cultural Semiotics by Jurij Lotman. Per-haps it is possible to see some kind of interaction and connection between these different kinds of movies, or perhaps they are two separate languages living in their own spheres?
      PubDate: Wed, 15 Jul 2015 09:30:41 +000
  • Libraries and Public Perception

    • Authors: Ginevra Stuto
      Abstract: The point of view of the author is to consider how libraries are perceived by national communities, on the background of the economic crisis of the latest year and the internet and social media penetration, in order to point out the gap between scientific analysis and general perception. There are several methods to […]
      PubDate: Wed, 15 Jul 2015 09:30:12 +000
  • The future art of storytelling: Future Fabulating in Madeira Island

    • Authors: Valentina Nisi
      Abstract: Introduction   The practice of predicting the future has a long history, ranging from personal consultation in the patterns of coffee grounds to global computational projections derived from vast sums of data. The longing for a vision of the future offering some certitude seems to cross cultural boundaries. Engineer Alan Kay stated that […]
      PubDate: Wed, 15 Jul 2015 09:30:09 +000
  • Where is Berlin? Too many (virtual) walls shape the town and its

    • Authors: Chiara Donelli
      Abstract: Whenever approaching a city for the first time there are different ways, patterns, walls, and stories to unearth its hidden string. I moved to Berlin in Ma, 2014 and suddenly, even before my arrival, I was already playing the most popular sport of the city: speaking about Berlin. This sport has been played with abandon by both recent newcomers to the city and long time Berliners. Such a crowded curiosity makes almost impossible to craft a suitable answer to the main question: where is Berlin? If we want to interpret and understand the city as the backbone for fertile arts field we need to start from the development and diversification of its cultural spaces.
      PubDate: Wed, 15 Jul 2015 09:30:05 +000
  • Social media against travel authenticity

    • Authors: Marco Bernabè
      Abstract: Introduction One fifth of the human population uses social networks and one third of world travelers access them during their vacations, especially to share experiences, info and pictures of the places that they are visiting, and to look up information concerning the local area and the available services. (link: )   Data […]
      PubDate: Mon, 15 Jun 2015 15:41:49 +000
  • Measuring Cultures

    • Authors: Alfonso Valentino Casalini
      Abstract: Introduction The topic of the importance of being able to measure the impact (or better yet, the plural impacts) that cultural heritages and activities have on many different areas is one of the most discussed issues in Contemporary Economic literature. There are many reasons explaining such an interest: first of all it is […]
      PubDate: Mon, 15 Jun 2015 15:41:40 +000
  • Cultural Heritage and Value Creation. Towards new Pathways

    • Authors: Francesca Quadrelli
      Abstract: “What do we mean by cultural heritage?” Is it the classical definition of “culture” relating to a purely material dimension still relevant, legitimizing the protection of “cultural heritage” as opposed to protection and enhancement? Is it perhaps time to reconsider the scope of this concept in a new way based on a systems […]
      PubDate: Mon, 15 Jun 2015 15:41:31 +000
  • Alessia Mannini

    • Authors: tafterjournal
      Abstract: She lives and works in Milan, where she completed her artistic and professional training.   People who chose her illustration: Gaia Editore, LaScuola Editore, Corsiero Editore, Pirelli, Bayer, DHL, Unicredit, Eraclea, Citroen Finanziaria, Peugeot finanziaria, Artsana, Admiranda, Unilever, Disney, Sperlari, Saiwa, Mattel, Nivea, Yves Saint Laurent, Fissan, Coin, Mida, Kinder, Scordo&Partners   Contacts: […]
      PubDate: Mon, 15 Jun 2015 15:41:19 +000
  • Dear Readers, Colleagues and Friends,

    • Authors: Stefano Monti
      Abstract: From this number, Tafter Journal will enter in a new courage dimension. Even though, for strategic reasons, Monti&Taft will no longer be at the head of the journal, I will continue with pleasure and commitment in sustaining the evaluation activities of scientific contents of our present and future authors... Who will pick up the torch is Alfonso Casalini, an acute and headstrong researcher who collaborates from several years with Monti&Taft. Casalini will be in the saddle guaranteeing the continuity of the imprinting and of the inner objectives of Tafter Journal, but he will achieve this result by extending in a more international and a wider perspective the research activity. The future of our sector is in the hands of those women and men who are capable to look beyond the differences among academic disciplines. People who want to create an added value by founding their researches on the concrete needs of our society. Tafter Journal will continue in focusing on topics related to cultural and territorial development. In addition to the best practices, there will be paid more attention to concrete projects, in order to evaluate the activities of those organizations that have no choice but the innovation to overcome the difficulties and to create a reliable, scalable, and sustainable project over time.
      PubDate: Mon, 15 Jun 2015 15:41:07 +000
  • Alessia Minuto

    • Authors: tafterjournal
      Abstract: Always passionate about visual art, she spents her entire life drawing. She has attended a three years course on Illustation at the European Institute of Design in Turin. She loves Art, the sea and she is keen to try out new things.
      PubDate: Fri, 06 Mar 2015 11:41:22 +000
  • Culture Crash. The killing of the creative class

    • Authors: Francesca Quadrelli
      Abstract: The financial crisis of 2008 and other changes in the economy and culture have had a pervading impact on the creative sector more than on any other field. Using an original style, which combines autobiographical elements with a deep knowledge of the present and past music and culture panorama, Scott Timberg allows us to explore the suffering status of the creative class, which he belongs to.
      PubDate: Fri, 06 Mar 2015 11:31:54 +000
  • From the mirror to the screen: some videoart’s intuitions

    • Authors: Valeria Morea
      Abstract: After first experimentations of visual effects the video could generate, it became an introspective way to make art. An external device can show the artist to the artist, this is the point. So everything changed.
      PubDate: Fri, 06 Mar 2015 11:30:17 +000
  • The Booking Challenge: Tourism and the Sharing Economy

    • Authors: Marco Bernabè
      Abstract: Today, the Internet plays a key role in the tourism sector. Contemporary travelers use the Web during all phases of traveling process: before the departure for inspiration, research, and booking; during the travel for local services and information; and after the journey in order to share impressions and give suggestions to other travelers and communities. From a practitioner's viewpoint, this contribution offers an insight into online tourism market, trying to emphasize how the sharing economy model could shape the future trends and habits of tourists and professional operators.
      PubDate: Fri, 06 Mar 2015 11:29:12 +000
  • Cultural intelligence and internationalization: An approach to cultural
           and creative organizations

    • Authors: Marc Rocas
      Abstract: Cultural intelligence is defined as “a person’s capability for successful adaptation to new cultural settings, including cognitive, motivational and behavioral aspects”. This paper investigates how the adaptation processes recognized and studied in individuals can be applied to cultural and creative organizations. The aim is to discover which aspects of cultural intelligence are really relevant through detailed case studies of processes and their results. Two illustrative cases were chosen: the role of creative cities and the new music industry.
      PubDate: Fri, 06 Mar 2015 11:27:15 +000
  • Human interaction: the next digital revolution

    • Authors: Vittoria Azzarita
      Abstract: In the digital age, why should we care about human interaction? The answer is neither simple nor obvious. The rise of new technologies has generated a flourishing debate about the pros and cons of a wide usage of the Internet, transforming the Web in the angels and demons’ epic battle of the 21st century. Today’s relevant role played by the Internet contributes to consider it a fundamental infrastructure of the economy, in the same way as water, electricity and mobility. The recent decision of the US Federal Communications Commission (FCC) to approve strict new rules to govern broadband internet like a public utility, leaves a mark in the fight for the protection of net neutrality – i.e. the concept that all information and services should have equal access to the Internet. The huge amount of information that circulates across the online world has several implications in terms of economic activities, social challenges and cultural opportunities. Such a wide range of applications makes it difficult to identify a reliable measure of the size of the Internet economy.
      PubDate: Fri, 06 Mar 2015 11:24:52 +000
  • Rossella Ferro

    • Authors: tafterjournal
      Abstract: Nasce a Milano nel 1988. Frequenta il Liceo Artistico di Brera e in seguito il corso di scenografia presso l’Accademia di Belle Arti di Brera. Nel 2014 consegue il master di primo livello in illustrazione per l’editoria Ars in Fabula di Macerata collaborando con la casa editrice Gallucci. Attualmente vive e lavora a […]
      PubDate: Fri, 06 Feb 2015 16:57:20 +000
  • China Cultural and Creative Industries Reports 2013

    • Authors: Alfonso Valentino Casalini
      Abstract: This book represents a very interesting collection of reports about the state of the art of the Cultural and Creative Industries in People’s Republic of China. Globally, in spite of the growing importance it plays in the national economy, the cluster of CCIs still faces high difficulties to reach a widespread awareness of its relevance and potentiality.
      PubDate: Fri, 06 Feb 2015 16:45:41 +000
  • The sound of poetry. The case of “Andata e Ritorno” Festival

    • Authors: Diana Cardaci
      Abstract: We grow up being used to the idea that poetry is something boring. This scenario is luckily changing. There are a lot of poets who want to stay inside the modernity, want to write about it and above all they stare at the eyes of their audience, take their hands, fascinate their ears.
      PubDate: Fri, 06 Feb 2015 16:44:18 +000
  • Impact of European-funded programme on London creative micro businesses
           economic performance and confidence

    • Authors: Florence Harmelin
      Abstract: This paper provides an insight on the profiles of 400 creative businesses in London and the impact that a tailored, ERDF-funded business support programme had on their business performance and their confidence. It aims to provide a reflexion on the barriers to growth faced by these businesses in the Craft, Design, Photography and Visual Arts sectors. Finally, it will share the impact achieved by the programme after 18 months of delivery, assessing whether the need for the support and the value for money remain as proposed originally. The findings will be of interest to professionals and students in the creative industries sector, as well as to those interested in the impact of European Funded programmes in this sector.
      PubDate: Fri, 06 Feb 2015 16:43:42 +000
  • Participation and cultural industries: drawing a way through collective
           and collaborative creation

    • Authors: Iasa Monique Ribeiro
      Abstract: Much has been said about co-creation and participation in cultural projects, but it seems that cultural industry is facing challenges trying to balance social impact and profitability. Participation offers powerful tools to foment development and to weaken individualism in the contemporary society, but many of the so-called participatory cultural projects limit themselves to a certain type of functionality - very similar to marketing campaigns of big corporations - and end up struggling when it comes to develop a community sense or to promote innovation.
      PubDate: Fri, 06 Feb 2015 16:42:06 +000
  • Creative challenges

    • Authors: Michele Trimarchi
      Abstract: It may sound obvious: in order for creative products to conquer markets we need creativity; business creativity. In the last decade debates and books about creativity were multiplied, in the attempt at answering to crucial questions ranging from the definition of creativity to the identification of creative activities, from the measurement of the impact of creativity upon local economies to the needed design of public action in support of creative artists and organisations. In such a way, although a varied and lively discussion is always healthy, ‘creativity’ was added to ‘art’ and ‘culture’ as iconic labels generously including an extremely wide and heterogeneous realm of objects, actions and exchanges. Neither right nor wrong, it seems to be the clear symptom of an urgency reflecting the attention (and the obsession) for taxonomies and hierarchies needed in the serial economy. The arts and culture, and quite recently creativity, have been absorbed in a simple and rigid view whose map is a grid of models.
      PubDate: Fri, 06 Feb 2015 16:40:34 +000
  • Martina Binosi

    • Authors: tafterjournal
      Abstract: Nasce a Milano nel 1988. Per tutta l’infanzia disegna sui muri di casa e nel 2002 intraprende finalmente il percorso artistico iniziato con il Liceo e conclusosi con l’Accademia di Brera.  Dal 2007 al 2009 partecipa a numerosi stage, workshop e  rassegne teatrali e artistiche. Nel 2010 espone al  Salon Primo dell’Accademia. Nello […]
      PubDate: Fri, 09 Jan 2015 15:28:23 +000
  • The Market. Documents of Contemporary Art

    • Authors: Francesca Quadrelli
      Abstract: Edited by Natasha Degen, “The Market. Documents of Contemporary Art” is an interesting anthology, which offers an interdisciplinary introduction to the evolution of the contemporary art market, its relation to value and its effect on artistic practice, taking into account different perspectives.
      PubDate: Fri, 09 Jan 2015 15:18:07 +000
  • Innovation, Opportunity and Social Entrepreneurship

    • Authors: Monika Rut
      Abstract: What actually makes a project or a company accountable with needs of society? And how the NGO or culture-driven organization could possibly avoid waste of resources and strive to deliver more socially responsible outcomes?
      PubDate: Fri, 09 Jan 2015 15:15:53 +000
  • The impact of globalization on cultural policy: insights and emerging

    • Authors: Giulia Lasen
      Abstract: This article discusses some thought-provoking papers, presented at the ICCPR2014, on the relationship between cultural policy and globalization. On the one hand, it looks at how globalization has an impact on national cultural policies with reference in particular to tax incentives for private donations and mobility schemes for artists. On the other hands, it tackles the role of cultural policy in international development, questioning the motives and methodologies applied. Finally, it opens up a space for reflection on the role of cultural policy in countries involved in the Arab Spring and which are now in the middle of establishing new sovereign nations and need to define also the role of culture in society.
      PubDate: Fri, 09 Jan 2015 15:13:47 +000
  • The discovery of arts and culture as global communication media.
           High-visibility experiences in the Italian and international scenario

    • Authors: Valentina Martino
      Abstract: If the powerful symbolic language related to artistic heritage can be considered the most brilliant intuition by first patrons and sponsors, during the last years the Italian scenario shows a real rush toward high-visibility cultural projects by global corporations, associating their own brands to the major monuments and artistic cities. By means of an explorative approach, the paper points to discuss trends and experiences emerging in the sector, as they highlight new risks but also strategic opportunities for both companies and the territory.
      PubDate: Fri, 09 Jan 2015 15:12:50 +000
  • The role of culture in society

    • Authors: Vittoria Azzarita
      Abstract: In an age of insecurity and inequality, the capacity of culture to generate positive impacts seems to be a certainty. Over the past years, an increasing number of studies have analysed the cultural and creative industries’ realm with the aim to demonstrate that cultural projects are good investments not only in terms of social benefits but also in terms of economic and financial returns. Given the relevance of culture to people and places, an interesting report - released in July 2014 – presents an original perspective about the measurable economic effects of sport and culture on local economies. This study carried out a systematic review of over 550 policy evaluations of major sporting and cultural events and facilities, from the UK and other OECD countries. Promoted by the “What Works Centre for Local Economic Growth (WWG), which is a collaboration between the London School of Economics and Political Science (LSE), Centre for Cities and Arup, the study intends to help politicians and institutions “to have more informed debates and to improve policy making”.
      PubDate: Fri, 09 Jan 2015 15:11:18 +000
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