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Journal Cover Tafter Journal
  [1 followers]  Follow
    
  This is an Open Access Journal Open Access journal
   ISSN (Print) 1974-563X
   Published by Monti &Taft Homepage  [2 journals]
  • Big-Data to understand touristic and cultural dynamics: a fractal
           framework.

    • Authors: Ludovico Solima
      Abstract: The Big-Data revolution has been immediately accepted in several industries, in particular the military and defense industries, by various economic and social actors, usually linked to multinational corporations, as a fresh source of innovation. In the cultural sector, these new technologies acceptance has been less common met some oppositions.These oppositions have been mainly due to a general lack of competences on the new technologies and on advanced data analysis by most of the actors in this sector.Lacking the needed competences, these actors have often been unable to grasp the opportunities that Big-Data could have opened to them.In this paper, we propose to highlight the main results and main positive effects coming out from the first stages of Big-Data utilization in the Cultural Heritage sector using a fractal model.
      PubDate: Tue, 15 May 2018 14:30:36 +000
       
  • Tafter Journal Number 100

    • Authors: Stefano Monti
      Abstract: In recent years the world has totally changed.Many are still the persons who disbelieved the power of culture as a strategic tool for the development of entire economies and territories.Many understood it. Many have made of their lives, an instrument to change their territories through culture and the production of culture.Every day we go on it is increasingly clear how cultural economy is a more mature market.Now everyone asks that new and specialized skills are needed: being able to design cultural projects is no longer enough, now those who have the task of providing services in this cluster must be able to finance projects or make them sustainable in the short-term period.This is the proof that shows how we are experiencing a great change in the market. This type of change occurs when a sector moves from an emerging phase to a consolidation phase.In these 100 numbers, Tafter Journal has been involved in the representation of a world that changes timelessly, and this number will not be an exception.The functions required by culture are, to date, extremely varied: now culture is related, among other things, to social cohesion, entrepreneurial mentoring, innovation, cultural heritage and trust building activities.Day by day, recognizing the importance of the value of culture, culture is necessary to solve any kind of social challenge.Furthermore, there are groups and activities that need the set of skills that culture can provide, even if they are not exactly definable as part of the cultural and creative industries.I'm talking about the experience industry, and more specifically, I'm talking about tourism, and the way in which cultural and tourist phenomena share efforts to consolidate an image of territorial branding (which has direct implications on the economic, social and urban complex). I’m talking about technology and the way new disruptive innovations could change our lives and, above all, the ways we think, we design, we project a territorial cultural offer.These evidences call us for change: we need culture, it is true, but we need energy, committed professionals and academics who want to share their experiences and studies in order to foster debate and provide readers with practical tools and knowledge.But above all we need a political class capable of intercepting emergencies and knowing how to interpret change strongly.
      PubDate: Tue, 15 May 2018 14:30:36 +000
       
  • Benedetta Fasson

    • Authors: redazione
      Abstract:         Benedetta Fasson is a 25 years old girl born and raised in Verona. Benedetta studied, lived and graduated in Venice from the Academy of Fine Arts in 2017, then she moved to Urbino where she is currently studing Illustration at ISIA (Upper Institute for Artistic Industries). Her master’s thesis […]
      PubDate: Tue, 15 May 2018 14:30:10 +000
       
  • The Right to the city by Henry Lefebvre and tendencies to the
           anti-coercion of its exchange value. Reading hypothesis and analysis.

    • Authors: Luca Benvenga
      Abstract: I believe that it is possible to carry on Lefebvre’s thought trying to fix the coordinates of a possible political economy of the metropolitan space, where there are some contrasting subjective regularities that restore the difference between isotopy and heteropia in the contemporaneous metropolitan paradigm. From this basic assumption, the path of the speech is turned to the synoptic observation of the control and exclusion systems of specific social classes (voluntary and spontaneous isolation, H. Lefebvre, or. 1967, tr. it. 1968); finally, assumptions can be made on how some fragments of the territory can be transformed by fractions of population, whose desires, turned into patterns, originally, conflicting with the normative-symbolic order, must be found in a series of initiatives aimed at the re-appropriation of a physical space, with an increase in subjectivity that redefines the role of space in the metropolis.Although the Right to the city takes its place between a Keynesian, Taylorist, Fordist system and the advance of a Toyotist paradigm, Lefebvre catches the origins of the socio-urban changes in conformity with the fast ratio (space compression, reduction of time with the automation of the production processes combined with the new communication and transport technologies), where several systemic strategies are simultaneously carried out to eliminate the topographic city differences; therefore, Lefebvre establishes new urban development needs in the reconversion of the capitalist pattern, with procedural effects on the territorial planning and on life in a broad sense.With the more and more new cybernetic systems and outsourcing services, the factory, the production as a theatre of struggle and social aggregator, at least in the late-capitalist West,  gives way to a conflict that is increasingly centred on the space category and not on the reduction of time to the owner’s authority. In a “two-dimensional decomposition of the everyday life”, (cf. G. Cersosimo 2017, 15,) focusing on a socially organized time and a relatively free time, which is always related to the capitalist organization of production and work, the key to conflict is, nowadays, the re-appropriation of means and resources to enjoy the spare time in a society with no producers recording a clear decrease in employment, with flexible working hours and moments where it is possible to record a higher involvement of the lower classes.
      PubDate: Tue, 15 May 2018 14:30:04 +000
       
  • Elia Barbieri

    • Authors: redazione
      Abstract:                 Illustrator and Graphic Designer based in Bologna. He loves to find strong concepts or strong minimal images to carry a message in a tricky surprising way. Among his latest collaborations there are Pitti Immagine, Terre di Mezzo Editore and Il Corriere della Sera.     […]
      PubDate: Thu, 26 Apr 2018 15:43:25 +000
       
  • Ecclesiastical Museums: an important opportunity for cultural networks and
           territories

    • Authors: Alfonso Valentino Casalini
      Abstract: In the wide framework of cultural resources present on a territory, there are still instruments and assets that, for multiple reasons, do not enter in traditional mixed offer of a city or a region. Ecclesiastical cultural heritage is often part of the structures that public administrators let slip. For Italy, it seems like paradoxically. While an important part of the art history and of cultural heritage is related to the history of Church, and while there are almost no cultural itineraries that do not include an ecclesiastical reference, the so-called “ecclesiastical museums” are still a marginal part of the policies realized to improve cultural, social and economic growth of our territories.In this article, we will discuss both the theoretical implication and the concrete opportunities that the empowerment of the ecclesiastical museums could generate for Italian territories, in terms of touristic, cultural and spiritual offer.As occur for “secular” ones, the ecclesiastical museum expresses a set of differentiated values that we need to take into account: the economic and social values are, therefore, specific consequences of the intrinsic cultural and historical values represented by the artworks that the museums store and protect. Furthermore, ecclesiastical museums present an aspect that every kind of consideration needs to take into account: the relevance of the spiritual and religious values and the role of the artworks as an important tessera in the wider mosaic of the evangelization function.The article will therefore discuss three main aspects of the Italian ecclesiastical museums: first chapter, “From religious to spiritual” will briefly deal with the theoretical dimension of the role and the relevance of ecclesiastical collections and their inclusion in a broader cultural dimension. The second chapter “Ecclesiastical Museums and services” will analyze services and main characteristics shown by ecclesiastical museums in Italy. Third section will finally introduce the potentiality of the introduction of ecclesiastical museums in different networks, considering the recent growth of cultural and spiritual products or services.
      PubDate: Thu, 15 Mar 2018 15:30:54 +000
       
  • IVIPRO: Narrating Italy through Videogames

    • Authors: Andrea Dresseno
      Abstract: Videogames can become the way to discover the world that surrounds us: this is the premise of the Italian Videogame Program project. IVIPRO is a national and cross-regional project, working closely with all local institutions. On one hand, we are mapping Italy from a videogame-oriented perspective, to identify locations and stories that are more suitable for virtual worlds; on the other hand, we entertain a continuous dialogue with software houses, local institutions and museums, in order to understand their needs and help them in discovering how to promote the Italian heritage inside videogames.The core of the project is the recently launched Places & Tales database, available in Early Access. A tool – based on four different categories: Locations, Themes, Characters and Objects – which can give developers inspiration for the narration of their video games, offering in-depth analysis of Italian places and stories.The article will focus on: an overview on the Italian videogame industry and cultural context; IVIPRO and its goals; an in-depth analysis of the database, plus some concrete examples of games set in Italy and of fascinating locations and stories.
      PubDate: Thu, 15 Mar 2018 15:30:03 +000
       
  • Non-hype instruments for territorial development

    • Authors: Stefano Monti
      Abstract: As occurs in almost every branch of human activity, our sector is often influenced by trends that condition the work of academicians and practitioners.Today as yesterday, we assist to the explosion of tools whose impact could affect both the cultural and economic development of territories.Yesterday it was the case of festivals, today is what occurs with Blockchain and smart contracts.Nevertheless, following these fashions we leave behind tools or assets that could be very helpful in the construction of a territorial policy for a culture-based development.This number of Tafter Journal is dedicated to two instruments, highly differentiated, that nowadays are not as cool as big-data or the AI applications, but that could concretely concur to the diversification of territorial cultural offer contributing, at the same time, to the specialization of cultural and economic production of a region or a city.Who’s involved in day-by-day working on territory knows that are plenty of resources (as much as obstacles and difficulties) that need to be managed: historic buildings, contemporary production, cultural associations, natural heritage and so on.Properly, our role is indeed to underline further opportunities that could extend that set of assets, and show how these new (or old) tools work or they could do.
      PubDate: Thu, 15 Mar 2018 15:30:00 +000
       
  • L’Ososphère: Popular Music, Temporary Uses and Planning in
           Strasbourg France

    • Authors: Giacomo Bottà
      Abstract: This article focuses on the temporary activation via popular music of former industrial buildings awaiting redevelopment in Strasbourg, France.The renting out of lucrative areas for certain periods of time, either for continuous use or one-off events, to cultural entrepreneurs, artists, NGOs and small businesses is increasing. In relation to popular music, temporary uses work in relation to one-time live events and yearly festivals attracting crowds to former industrial areas, the creation of affordable rents for rehearsal spaces, studios and clubs, and other experimental uses.These processes increasingly develop durable effects in cities, both on the spatial and on the socio-cultural level.This article analyses in particular Les Nuits électroniques de l'Ososphère festival, which has taken place in Strasbourg France since 1997.
      PubDate: Mon, 15 Jan 2018 15:30:41 +000
       
  • Does arts and culture have value' And which is it'

    • Authors: Mercedes Giovinazzo
      Abstract: Should art be considered as a luxury and should artworks be considered as luxury goods' And, at the other end of the spectrum, should popular culture be understood as a scarce – and, therefore, costly – good'In general, we shy away from using the terms “goods and services” when applied to the arts and culture.Nevertheless, today, we might want to reconsider this perception: is it not only an expression of the ill-conceived idea that art and culture have a stand-alone signification in society and that they have a value that, per se, justifies their existence and recognition'Before the Romantic revolution no one would have dared not consider the artworks as goods and the work of artists as services.Rather, artists were considered as professionals who carried out a very specific task the result of which was given recognition – or not – by society thus directly establishing its value.Furthermore, many of the masterpieces that have survived until today are the result of, also, a taste for betting on this or that artist’s work. This down-to-earth notion has, in the last two centuries, been disrupted in favor of an approach by which artists and their work is understood as, primarily, the expression of their creative power and the fruit of a tormented existential process with a value of its own, irrespective of its recognition and acknowledgement by society.
      PubDate: Mon, 15 Jan 2018 15:30:38 +000
       
  • Maria Clara Poggi

    • Authors: redazione
      Abstract:   Maria Clara Poggi works as a storyboard artist and fashion illustrator for clients such Atelier Ferrè, Mc Cann Erikson and Leo Burnett. She’s been awarded with the Art Director’s Club (ADC) – International. After the Art-college and the European Institute of Design (IED, Milan) her passion for drawing and painting became her […]
      PubDate: Mon, 15 Jan 2018 15:30:29 +000
       
  • Taxation, a driver for the Art Market

    • Authors: Federico Solfaroli Camillocci
      Abstract: The Italian art market grows poorly and, in any case, more slowly than the world market.One of the reasons for this stagnation is undoubtedly the presence of an anachronistic tax legislation that seems to respond to mere revenue logics.By contrast, an equal and forward-looking tax system of the art market could be instrumental in making a significant contribution to circulating works of art and offering new growth opportunities.Tax policies may be an effective instrument to support the cultural activities of individuals or entities by means of incentives and a favourable tax regime. If the main purpose of a tax system is to earn revenues, this does not prevent the governments from lawfully pursuing objectives not having a strictly fiscal character but rather a social or an economic nature at the same time.The tax regime of the art market gives origin to different issues in accordance with the diversified nature of acts and situations (purchases, supplies or possession of the works of art) taken into consideration by the legislator as well as with the legal form of the interested parties (natural or legal persons, VAT taxpayers or not, and so on).The main issues concern VAT, inheritance tax and income taxation.
      PubDate: Mon, 15 Jan 2018 15:30:05 +000
       
  • Susanna Spelta

    • Authors: redazione
      Abstract:       Susanna’s born in 1976 in a small town near Cremona, Italy. Since childhood her biggest passion is drawing, and its power to transform reality in a fantastic and colors plenty world. After her studies in the Liceo Artistico in Lodi, Susanna lives and studies in Milan, where she attends at […]
      PubDate: Wed, 15 Nov 2017 15:30:45 +000
       
  • Users or Audience'

    • Authors: Stefano Monti
      Abstract: It’s sure. No doubt about it: this is the user’s era.This is what we daily learn when we try to understand how We’re trying to build our future. This is true when we talk about soft-industries, such as software industry or audiovisual industries (just think at the House of Cards’ case history), but it’s also true when we look at object-centered industries. This number of Tafter Journal presents two specific declination of the complex relationship between user and provider in two different sectors.On one side this number presents the research proposed by Sağlar, Garip & Garip that shows the results of a wider research project about Flexible User Centered Design Model for Social Housing Units, illustrating the development methodology through which the interior design could create customized housing units. This model could represent a valid solution to a wide social need, inasmuch, as affirmed by authors, “although there is a great variety in social pattern in big cities […] the response of architecture is extremely standard”.On the other side the article written by Gobbi and D’Ambrosi analyzes the Web communication strategies used by corporate museums, proposing a 5-scale evaluation for seven of the most important design corporate museums in Italy, such as Alessi, Bitossi, Kartell, Molteni, Mumac (Cimbali), Poltrona Frau and Rancilio. The results of the analysis are not so positive: authors show how design corporate museums are not as active as they should be, or at least, as active as we should expect they are.Going beyond the single researches, the proposed results underline an important issue for Cultural and Creative Industries: in fact, this two articles allow us to glimpse the differences in the value chains when the beneficiary of the production process is represented by a user or, on the contrary, is represented by the so-called “audience”.Even though the two articles analyze the same manufacturing sector (interior design), in one case we have users of the objects that this sector produces, while in the other we have an audience that experience a cultural product.
      PubDate: Wed, 15 Nov 2017 15:30:36 +000
       
  • Corporate Museums and design: Web communication strategies

    • Authors: Ilaria Gobbi
      Abstract: The content of this article is the analysis of Web communication strategies used by corporate museums. The main goal of the research is to analyze the Italian corporate museum’s communication in order to first review the digital identity and the reach and engage operations used by them. Through several indicators, the study highlights both strengths and weaknesses of the online strategies used by those samples, which have been selected among Museimpresa partner museums operating in the commodities sector of design.
      PubDate: Wed, 15 Nov 2017 15:30:30 +000
       
  • A Flexible User Centered Design Model for Social Housing Units

    • Authors: Nilüfer Sağlar
      Abstract: Dwelling is the most important spatial need for everyone and the basic determinant of dwelling is its users. This paper aims to underline the importance of human needs in determining the basic living environment by discussing the design methodology developed for standard social housing units in Istanbul, TOKI Başıbüyük Housing Settlement. The design model is characterized by a flexible expert system that leads to different spatial variations by multi parametric layout generation based on parameters determined by user needs. The spatial variations embrace different interior modules answering to different activity sets concerning the basic activities that take place in living environments. The study also includes the prototyping process of basic modules and the design of an interface that contains the proposed alternatives with their material and cost estimations. The proposal of such a modular system that can be mass customized and mass-produced has the potential to be implied to different existing housing settlements in different geographical contexts. It also gives the possibility to reuse abandoned spaces by donating them with interior solutions that can answer to the needs of different users such as refugees and people who are in emergent need of dwelling. The modules can also be reconfigured and reused according to changing needs and changing users, which can also be economically very sustainable. Insights offered by this work aims to create a value that overcome the specific case as it tries to develop a flexible model that create a variety of interior solutions based on user needs.
      PubDate: Wed, 15 Nov 2017 15:30:00 +000
       
  • “γνῶθι σαυτόν” Technology as tools for inclusive museums:
           Liquid museum experience

    • Authors: Anna Maria Marras
      Abstract: The accessibility is one of the most important stuff for museums and often is replaced with “inclusion” because involves in holistic way all museum life in general. Thanks to digital accessibility the museums join the visitor’s technologies behaviours and improve the knowledge sharing on site and on the web with usable and responsive website and digital library. “Museo archeologico nazionale di Cagliari” liquid museum experience has its foundations in the awareness that the accessibility, in all forms, is a part of global museum strategy.
      PubDate: Fri, 15 Sep 2017 16:30:50 +000
       
  • Treasure Hunt as a strategic tool for audience development

    • Authors: Ilaria Vitellio
      Abstract: “To the Congregation of the Oratory in Naples 250 ducati and for you, Dionisio Lazzari, at completion 1000 ducati as this much you have spent for marbles, mother of pearl, precious stones and more and in labor to build the steps with the pedestals for the High Altar of the church. 9 September 1654”This is the transcript of an old credit certificate (Bancale) and its reason of payment, one of the documents preserved in one of the biggest archived collection of bank items that exists in the world and that dates back to 1573 up to our days, it is held in the Historical Archive of the Banco di Napoli [1].For many years this Archive has been frequented by archivists, students and researchers of economic and financial history, a magical place however, difficult to access, example of a lack of knowledge that characterizes the urban experience of Naples. An inaccessible place, just like madhouses, prisons and factories during modern times, finally retired and refurbished, with the construction of common use goods.At 9:30 am of 10 June 2017, a group of people equipped with smartphones gathered outside the Historical Archive of the Banco di Napoli to participate in the first digital Treasure Hunt of the Bank.
      PubDate: Fri, 15 Sep 2017 16:30:25 +000
       
  • Audience development or audience empowerment' Let’s be
           contemporary.

    • Authors: Maria Cristina Vannini
      Abstract: As the President of the European Commission, Mr. Juncker stated in his State of the Union speech of Sept. 13th, Cultural Heritage is one of the pillars on which the new European House must develop. The opening of the House of European History in Brussels last May and the launch of the European Year of Cultural Heritage next year are the signs of how much Europe has started considering the values Cultural Heritage can vehiculate.Of course, in order to make Cultural sites, parks and museums – not to say of cultural landscapes and performing arts – keystones of the citizens empowerment, people working in the sector and all the institutions involved have to stand up and ask for more and continuous attention and investments and if our political institutions are not able to provide us with a strategical plan and a middle-long term vision of what can be done in the field, it is our duty to work for submit it to them and make it become a committing document. If that could be done at European level, the better.But to achieve this goal, that might bear an increase to the one percent of the EU budget for Culture, we must overcome some of the cliché we are not able to get rid of yet. Meaning that we must start, once and for all, to look around and outside the local or national borders, to make comparisons not in a copy/paste way among the different models of management, organization, participation and use of our Cultural goods; that we must start from a given threshold and avoid talking and looking always to the past. If museums must be considered “liquid” they must be contemporary in the way they communicate, in the way they approach their public, in the way they build they cultural offer. Some figures i.e. accessibility (cognitive and physical), experience-storytelling, multidisciplinary, audience development must be given for stated. We must start building on that to promote empowerment of the visitors through Culture.
      PubDate: Fri, 15 Sep 2017 16:30:11 +000
       
  • Michele Attianese

    • Authors: redazione
      Abstract:     Born in Castellammare di Stabia (NA) in 1976, He studeid painting and engraving at the Accademia di Belle Arti in Naples. He is graduated in Architecture at the Federico II (Naples). He has always drawn, painted and cultivated a necessary concern for the figurative arts, design and visual communication. In 2003 […]
      PubDate: Sat, 15 Jul 2017 14:30:52 +000
       
  • When the Greeks Loved the Germans: The Political Economy of King’s
           Otto Reign

    • Authors: George Tridimas
      Abstract: In 1832 Prince Otto Wittelsbach of Bavaria was appointed King of the newly founded independent Greek state. Otto’s reign was a momentous period for Greece, initially under Regency then under Otto as an absolute ruler and from 1843 as a constitutional monarch until his expulsion in 1862. Using the historical record the paper focuses on three political economy questions, namely, the rationale for the foundation of a state, which relates to the provision of public goods and rent distribution, the constitutional order of the state regarding the choice between monarchy or republic, and the emergence of democracy by revolution or evolution.
      PubDate: Sat, 15 Jul 2017 14:30:18 +000
       
  • Quantifying Dance in a Capitalist Society

    • Authors: Leslie Scott
      Abstract: The ongoing debate on the social value of art and culture has been with us for some decades now. In the United States, this debate has taken place mostly within the art world itself, and in related political and administrative circles. In the mainstream, writes economist Marilyn Warring, any economic movement has always been towards the “market.”That is, there continues to be the assumption that the only way in which work can be visible or valuable, is if you treat is as if it were a market commodity, or a market service you attribute value to. This underlying need to pass goods through the GDP makes the intangible performance art even more challenging to quantify.What is striking about the current debate is how the underlying assumption, that the added value of public expenditures on art and culture, is negative. For many, government support for the arts and culture is not considered a valuable investment for either economic or cultural development; rather, it is perceived as a leak in the economy.Any empirical evidence of a positive spin-off for culture or the economy is simply neglected. Perhaps one of the reasons why this assumption has remained unchallenged, is in fact rooted in attitudes within the art world itself: proponents of creative and artistic endeavors are reluctant to embrace the argument fully, since the dominant discourse is still based on an antagonistic relationship between culture and economy.Therefore there is an urgent need to open up the debate, in order to better understand the contemporary dynamics within the arts, the creative industries, and cultural policy. As arts funding is at risk of shrinking from federal granting agencies, the question of arts valuation extends to two very differing camps regarding metrics: quantify so that value can be assigned and worth can be determined, this is a viable way of assessing funding opportunities. This approach believes in the quest for an infallible metric system, and while we might not be there yet, the holy grail does exist. And the latter, intrinsic value is both indefinable and ultimately damning.
      PubDate: Sat, 15 Jul 2017 14:30:13 +000
       
  • Changes are afoot

    • Authors: Tara Aesquivel
      Abstract: Changes are afoot politically: rising tides of nationalism and populism, stunning election results, and loads of analysis to decipher when and how these movements came to be. Months after the Brexit vote, Britain now considers the specific and practical realities of exiting the EU, as well as the governmental and economic effects. Likewise, in the United States, the Trump administration faces the practical challenges of governing a complex nation, a stark departure from the fluidity of making campaign promises.Trump’s administration—as well as many other conservative politicians over the past three decades—has publicly discussed the complete elimination of U.S. federal agencies that support arts and culture: the National Endowment for the Arts, National Endowment for the Humanities, Institute of Museum and Library Services, and the Corporation for Public Broadcasting, which supports the Public Broadcasting Service and National Public Radio.Although U.S. federal support for the arts is quite small in comparison to many other Western countries, and although the combined budgets for these agencies is insignificant in relation to total U.S. spending, these threats are often successful in rallying support from conservatives who value limited government.
      PubDate: Sat, 15 Jul 2017 14:30:12 +000
       
  • Ecclesiastical Tourism and the Paradox of Happiness

    • Authors: Manfred J. Holler
      Abstract: At the first glance the following two contributions look rather diverse – hardly related. Alfonso Casalini writes on the role of catholic and religious cultural heritage and the need for the implementation of modern management tools, especially in the organization of ecclesiastical museums. Timo Airaksinen writes on “Desire and the Socratic Paradox of Happiness” – a philosophic paper as its title clearly indicates. It is triggered by the observation that a lucky person will prefer his good circumstances regardless of the fact that he is and remains unhappy – which is in contrast, but not necessarily in contradiction, of Socrates’ dictum that a virtuous person is always happy, regardless of his circumstances. Are desire and desiring the keys to unlock this paradox? Airaksinen’s desire theory of happiness says that you are gratified and happy when you are able to satisfy your desires. As a consequence, he concludes, “life’s conditions are crucial to the quality and value of happiness.” Alfonso Casalini would argue that, for many people, religion and ecclesiastical culture are essential dimensions of their life’s conditions. He points out that there are between 300 and 330 million religious tourists, yearly, who generate an estimated turnover of 18 billion dollars worldwide. Do these numbers reflect a desire? Casalini’s assumption is that the “Religious Cultural Institutions” of the Catholic Church are called upon to contribute to satisfy these desires – and his claim is that this has to be done in an efficient way. A precondition is the application of modern management technics. He focuses on ecclesiastical museums to illustrate the problem and demonstrate the need for reforms: “a more economic (but not necessarily monetary) approach is needed.” There are still too many of these “ante-management” museums which “are devoid of website, do not have a social network activity and do not have revenues (or do not indicate them).”
      PubDate: Mon, 15 May 2017 14:35:57 +000
       
  • MinJi Kang

    • Authors: redazione
      Abstract:     The illustration of this number is a still from the short film Myo-A directed by MinJi Kang. The short film will be in the competition of Animavì: The international Festival of Poetic Animation Cinema that will be held in Pergola (PU) the 13th to the 16th of July.   For more […]
      PubDate: Mon, 15 May 2017 14:35:46 +000
       
  • Desire and the Socratic Paradox of Happiness

    • Authors: Timo Airaksinen
      Abstract: If you are able to satisfy your desires you are happy; this is one of the many theories of happiness. The Socratic Paradox says that a virtuous person is always happy, regardless of his circumstances. An enigmatic proposition follows: You can be happy even in the worst circumstances if you can satisfy your relevant desires. This sounds strange but I will argue that it is a plausible view. However, a lucky person, that is a person in good circumstances, may be unhappy. Let me suggest a Switch Test, namely, we ask whether an unhappy but lucky person would like to change places with a happy but unlucky person; the answer is in the negative. The lucky person will prefer his good circumstances regardless of the fact that he is and remains unhappy. Therefore, the happiness of Socrates is not what one should aim at. But to maintain that happiness is not desirable sounds paradoxical. The Socratic Paradox can be resolved but it then leads to another paradox of happiness.
      PubDate: Mon, 15 May 2017 14:35:14 +000
       
  • The role of Catholic and Religious Cultural Heritage in an ambiguous era.

    • Authors: Alfonso Valentino Casalini
      Abstract: Today, we live in an ambiguous era. This is true under almost all the perspective we want to assume, but it is particularly true when we analyze the relationship with the religious and spiritual aspects. On the one hand we live in a laic world, characterized for a technological and web-based development. On the other hand, religious wars are increasing, and the terroristic attacks are more and more frequent. In this context, Religious Cultural Heritage is called to play not only a religious role (representing the values of a specific faith) but it is called to play a cultural activity (representing cultural relevance of the spiritual sphere of the humankind).It is crucial, in this difficult and fragile equilibrium, for Religious Cultural Institutions, to adopt management criteria in order to run this peculiar institutions with efficiency and efficacy. The article will provide an overview of the main fields in which a more economic (but not necessarily monetary) approach is needed, with a specific focus on catholic cultural institutions.
      PubDate: Mon, 15 May 2017 14:35:12 +000
       
  • Alessandra Scandella

    • Authors: redazione
      Abstract: Alessandra lives in Milan working with watercolor for advertising and publishing.   In 2004 she co-founded Studio Container, in Milan, that deals with illustration, graphic design, web design,animation. Alessandra’s watercolors appear at Triennale di Milano. She works for Tod’s and Bulgari and realized the illustrations for Lavazza Calendar, with photos by Steve Mc […]
      PubDate: Wed, 15 Mar 2017 15:30:53 +000
       
  • What will remain of the Days ?

    • Authors: Maria Cristina Vannini
      Abstract: Free entrance to museums on the first Sundays of each month seems to have been a great success till its launch in July 2014. It has seen the average increase of visitors throughout Italy of some 260thousand units per month in 2016. More or less as half the yearly visitors in region Marche museums for the same year, following the data of the Mibact or as if the same number of population of the Greater Milan area visited museums or archaeological sites and parks during the twelve free Sundays. Surely it looks like a great success. Overall, it demonstrates that museums arise interest and curiosity in a large number of population. But these numbers don’t tell us anything about the people they represent or about the related “visitors’ journey”. What is the level of loyalty to these events? Are the same people traveling throughout the country planning a free visit to the Italian museums or is mainly a locally-based phenomenon? Can the visitors be profiled at least on the basis of the traditional demoscopic categories?Above all, these numbers don’t say anything about the kind of experience the visitors live and what remains of it, to both actors involved: visitors and museums. It should be time for the national cultural policies to clarify the meaning of success pursued, since the investment required for running the Sundays free entrances or similar openings (i.e. last March 8th ) on national or local level is significant for the public administrations and since lately it has been replicated in other sectors of the cultural production. In facts, the trade-off of this kind of operations is highly worthy if they can help defining further cultural strategies in audience development and in cultural production, and if they can collect valuable feedbacks and data on which cultural institutions can improve their cultural offer and develop new creativity.
      PubDate: Wed, 15 Mar 2017 15:30:38 +000
       
  • Music Industry: between indie productions and innovative startups

    • Authors: Lara Limongelli
      Abstract: In these times we used to talk about every kind of art expression as performative acts: for visual arts and also for music. Like all performing art, also music introduces itself as a theatrical experience, an all encompassing and communal experience – the involvement of spectators for first, feelings, the emotional power from the rituals surrounding these shows, the experience.In this cultural landscape, in our times, two things seems in opposition, but they don’t: on the one hand, the introduction and the diffusion of new technologies creates open space to experimental form, sort of mash up between music, video and interactive systems ( it results from the tradition of the experimental music from 1970, with personality as Philip Glass, Laurie Anderson, Meredith Monk, Steve Reich, Robert Wilson, Peter Gabriel, Brian Eno and many more), even introducing AI (artificial intelligence[1]) or VR (virtual reality), the simple streaming vision of a live show, and also more relevant implications for music business.On the other hand, economic crisis put every musicians in the necessity of embracing new ways of sharing, creating and selling music.This necessity often is a translation of a new kind of diy (“do it yourself” practice) for musicians, producers, promoters, helped by digital technology: this is not valid only for live events (different places from the institutional ones, as record store, Blutopia [2] in Rome for example, or clubs, different tour management or self-promotion with the use of social media and video sharing) but also for single musicians, emerging bands or labels and associations.As an interesting article writes about music business – which we can extend also to music and musicians in general: “the music business has been through a number of changes in the last fifteen years, and has often found itself at odds with emerging technology (…) Decimated by piracy and services like Napster, record companies tried to adapt, first by selling mp3s and then finally agreeing to join forces with commercial streaming services like Spotify and Apple Music. Those services represent an ever-growing portion of revenue for labels and artists, but one big problem remains - they fail to make up for the loss of income due to declining CD sales. Fortunately, there are a number of new technologies that will bring major changes - and significant financial gains - to the music business.[3]”
      PubDate: Wed, 15 Mar 2017 15:30:20 +000
       
  • Museums’ visitors in Italy

    • Authors: Silvia Cacciatore
      Abstract: In a country where cultural participation generates alarming negative numbers (in 2015, 68.3% of the Italian population has never entered a museum [1] ), it becomes crucial to understand the new public and study suitable strategies for a cultural proposal able to better reflect their interests. Indeed, although this percentage is on the rise compared to the trend of recent years, there is a kind of cultural impoverishment, which concerns not only the museum, but also publishing, theater, music and dance. The 88.3% of the total population of our country in 2015 has never attended a classical music concert, 78.8% have never seen a play, 51.9% have never read a newspaper, 56.5% has never opened a single book [2]. It has often been attempted to reduce analysis of public museum culture to a series of data, more or less accurate, more or less exemplary, rather than to a basic theory that you intend to demonstrate and posit as a significant idea and a related cultural marketing strategy. It will be to demonstrate, id est, with the data, the validity of an idea, sometimes deforming the correct reading and interpretation. What is sometimes forgotten is the exact opposite: the need to gather facts on a phenomenon under investigation, and then let the data talk, so that a sense can be drawn from their links and their possible interrelationships. In his "L'analyse des données", Jean- Paul Benzecri, founder of a scientific discipline related to data analysis, wrote: «The model must follow the data, not vice versa [3] ». It is then the daunting task for the researcher to find a connection, if any, between numbers which may be sometimes discordant or present apparently low affinity.
      PubDate: Wed, 15 Mar 2017 15:30:08 +000
       
  • Gamification Tourism

    • Authors: Enrico Marchesi
      Abstract:       The tourism experience during a holiday or a trip is surely an amazing situation and, for some aspects, it could be compared to the gaming experience. Both of them, in fact, are characterized by the combination of positive emotions and pleasant moment. These common peculiarities are fundamental for the application […]
      PubDate: Wed, 15 Feb 2017 16:30:03 +000
       
  • Abecedario. Come Proteggere e Valorizzare il Patrimonio Culturale Italiano

    • Authors: Stefano Monti
      Abstract: Abecedario is the new book written by Roberto Cecchi, architect and former Undersecretary of the Italian Ministry of Culture Heritage and Activities and Tourism, published by Skira. The book faces topics that are extremely interesting as well as relevant for the future of our Cultural Heritage.For this reason, we have the pleasure to publish an excerpt of an interview with the author about the book, and in a wider perspective, about the future of our Cultural Heritage.I would like to start this interview with a simple question: why you decided to write this book? It’s quite simple, indeed. There are some things in this book that I couldn’t write during my mandate within the Public Administration for both non-disclosure-agreement rules and for communication needs. Leaving the administration, and thus, leaving my direct responsibilities, I’m now again a free thinker and it is in such a role that I speak in my book. Furthermore, many of the arguments included in the book has been the subject of various articles that I wrote in the beginning of my mandate. I tried to change many of the topics but unfortunately I drew a blank.
      PubDate: Fri, 27 Jan 2017 17:30:52 +000
       
  • Culture Change: A neuroscientific Analysis

    • Authors: Maria Di Bello
      Abstract: The art and health nexus has always existed, from art as a representation of healthy and sick body to art as a therapeutic tool, to accommodate an ecological conception of human-environment dynamics and becoming "context" in hospitals and healthcare facilities. In recent decades it has received more attention and art began to be the action of changes which follows the state of health, as it has been defined by the WHO (World Health Organization): not merely the absence of disease and infirmity, but a state of physical, mental and social wellbeing. The growing awareness of the social dimension of experiencing art and participation in culture, generated artistic proposals in illegitimacy areas and they became vehicles for the interpretation and transformation of the human and social reality.Interactions thus generated have opened different paths and contexts of meaning capable of building a new paradigm of reality’s knowledge. Artistic and scientific exploration have contributed to emergence of a culture of health that attempts to overcome the diversification and geographic, demographic and social stratifications of wealth. The Culture conceived in this way is a guide of public and private decision-making process, in which everyone has the opportunity to make choices towards healthier lifestyles.This metaphorical reorientation of the categories of thought and ideologies has placed art and culture as a point of interest, in an international context, of different systems: economic, political, educational, technological. In the Italian, cultural system seems to have fully transposed this paradigm shift, becoming an active subject.In a world in which the arts are increasingly forced to justify their shrinking funding, against public accusations of elitism, it is comforting to take note of insights and planning actions that museums and various cultural institutions are producing as a coherent response of "civilization" to an attentive reading of needs.
      PubDate: Sun, 15 Jan 2017 15:30:25 +000
       
  • A call for a European Model of Culture

    • Authors: Stefano Monti
      Abstract: Recent events, such as the election of the provocateur Mr. Trump as President of United States, the increasing migrations phenomena or the rise of new forms of terrorism, ask for a concrete answer from Europe in one of most important characteristics of our political history: the role and the implementation of the so-called Welfare State.When we talk about Welfare State we describe a set of policies, services and other actions that the public bodies of a Country set up in order to improve the life conditions of its own citizenship. Among the benefits that European Countries most frequently provide to citizens, Culture represents a peculiar object, not only for its structural characteristics (intangible assets and so on) but also for the different ways that governments are interpreting this important resource for human and social development.The implementation of the welfare state often includes also culture and cultural policies, but in most of cases, there is no a common interpretation of how (and which) culture should be provided: this is, to our point of view, one of the central key tasks for the European Agenda. Briefly, from one hand we have the most important traditions about cultural heritage but, on the other hand, Europe forgets that culture is, first of all, a contemporary matter of concern. Since ’50s Europe left to the U.S. the role cultural leader and from then, U.S. showed to the world the ideology of the western, developed countries. We divided the world in rich and poor countries, and our culture was the medium through which we stated that yes, we were in the right place of the world.
      PubDate: Sun, 15 Jan 2017 15:30:17 +000
       
  • Valentina Biletta

    • Authors: redazione
      Abstract: Since 1997, Valentina Biletta is involved in creating and managing for kids and children. She is also engaged in realizing workshop for teachers proposing different artistic technique, creative activities through the re-usage of waste materials. Furthermore, she coordinates the artistic printing house “Inchiostro Libero” within the Casa di Reclusione di San Michele di […]
      PubDate: Sun, 15 Jan 2017 15:30:15 +000
       
  • The territory and the small museums: The Case of Piemonte

    • Authors: Valeria Minucciani
      Abstract: In the overview of the museum offer, are the “small museums” a separate category? What are the characteristics of a “small museum” and what are the specific necessities? What are the weaknesses and the strengths? The example of Piemonte shows the extreme prosperity of the “small museums” heritage and also their tight relationship with the territory, but it highlights some points still unresolved.The paper enlightens some scenarios on which it is necessary to intervene with specific actions, underlining the profiles on which it is important to reflect.
      PubDate: Sun, 15 Jan 2017 15:30:00 +000
       
 
 
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