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   ISSN (Print) 1974-563X
   Published by Monti &Taft Homepage  [2 journals]
  • Ecclesiastical Tourism and the Paradox of Happiness

    • Authors: Manfred J. Holler
      Abstract: At the first glance the following two contributions look rather diverse – hardly related. Alfonso Casalini writes on the role of catholic and religious cultural heritage and the need for the implementation of modern management tools, especially in the organization of ecclesiastical museums. Timo Airaksinen writes on “Desire and the Socratic Paradox of Happiness” – a philosophic paper as its title clearly indicates. It is triggered by the observation that a lucky person will prefer his good circumstances regardless of the fact that he is and remains unhappy – which is in contrast, but not necessarily in contradiction, of Socrates’ dictum that a virtuous person is always happy, regardless of his circumstances. Are desire and desiring the keys to unlock this paradox? Airaksinen’s desire theory of happiness says that you are gratified and happy when you are able to satisfy your desires. As a consequence, he concludes, “life’s conditions are crucial to the quality and value of happiness.” Alfonso Casalini would argue that, for many people, religion and ecclesiastical culture are essential dimensions of their life’s conditions. He points out that there are between 300 and 330 million religious tourists, yearly, who generate an estimated turnover of 18 billion dollars worldwide. Do these numbers reflect a desire? Casalini’s assumption is that the “Religious Cultural Institutions” of the Catholic Church are called upon to contribute to satisfy these desires – and his claim is that this has to be done in an efficient way. A precondition is the application of modern management technics. He focuses on ecclesiastical museums to illustrate the problem and demonstrate the need for reforms: “a more economic (but not necessarily monetary) approach is needed.” There are still too many of these “ante-management” museums which “are devoid of website, do not have a social network activity and do not have revenues (or do not indicate them).”
      PubDate: Mon, 15 May 2017 14:35:57 +000
  • MinJi Kang

    • Authors: redazione
      Abstract:     The illustration of this number is a still from the short film Myo-A directed by MinJi Kang. The short film will be in the competition of Animavì: The international Festival of Poetic Animation Cinema that will be held in Pergola (PU) the 13th to the 16th of July.   For more […]
      PubDate: Mon, 15 May 2017 14:35:46 +000
  • Desire and the Socratic Paradox of Happiness

    • Authors: Timo Airaksinen
      Abstract: If you are able to satisfy your desires you are happy; this is one of the many theories of happiness. The Socratic Paradox says that a virtuous person is always happy, regardless of his circumstances. An enigmatic proposition follows: You can be happy even in the worst circumstances if you can satisfy your relevant desires. This sounds strange but I will argue that it is a plausible view. However, a lucky person, that is a person in good circumstances, may be unhappy. Let me suggest a Switch Test, namely, we ask whether an unhappy but lucky person would like to change places with a happy but unlucky person; the answer is in the negative. The lucky person will prefer his good circumstances regardless of the fact that he is and remains unhappy. Therefore, the happiness of Socrates is not what one should aim at. But to maintain that happiness is not desirable sounds paradoxical. The Socratic Paradox can be resolved but it then leads to another paradox of happiness.
      PubDate: Mon, 15 May 2017 14:35:14 +000
  • The role of Catholic and Religious Cultural Heritage in an ambiguous era.

    • Authors: Alfonso Valentino Casalini
      Abstract: Today, we live in an ambiguous era. This is true under almost all the perspective we want to assume, but it is particularly true when we analyze the relationship with the religious and spiritual aspects. On the one hand we live in a laic world, characterized for a technological and web-based development. On the other hand, religious wars are increasing, and the terroristic attacks are more and more frequent. In this context, Religious Cultural Heritage is called to play not only a religious role (representing the values of a specific faith) but it is called to play a cultural activity (representing cultural relevance of the spiritual sphere of the humankind).It is crucial, in this difficult and fragile equilibrium, for Religious Cultural Institutions, to adopt management criteria in order to run this peculiar institutions with efficiency and efficacy. The article will provide an overview of the main fields in which a more economic (but not necessarily monetary) approach is needed, with a specific focus on catholic cultural institutions.
      PubDate: Mon, 15 May 2017 14:35:12 +000
  • Alessandra Scandella

    • Authors: redazione
      Abstract: Alessandra lives in Milan working with watercolor for advertising and publishing.   In 2004 she co-founded Studio Container, in Milan, that deals with illustration, graphic design, web design,animation. Alessandra’s watercolors appear at Triennale di Milano. She works for Tod’s and Bulgari and realized the illustrations for Lavazza Calendar, with photos by Steve Mc […]
      PubDate: Wed, 15 Mar 2017 15:30:53 +000
  • What will remain of the Days ?

    • Authors: Maria Cristina Vannini
      Abstract: Free entrance to museums on the first Sundays of each month seems to have been a great success till its launch in July 2014. It has seen the average increase of visitors throughout Italy of some 260thousand units per month in 2016. More or less as half the yearly visitors in region Marche museums for the same year, following the data of the Mibact or as if the same number of population of the Greater Milan area visited museums or archaeological sites and parks during the twelve free Sundays. Surely it looks like a great success. Overall, it demonstrates that museums arise interest and curiosity in a large number of population. But these numbers don’t tell us anything about the people they represent or about the related “visitors’ journey”. What is the level of loyalty to these events? Are the same people traveling throughout the country planning a free visit to the Italian museums or is mainly a locally-based phenomenon? Can the visitors be profiled at least on the basis of the traditional demoscopic categories?Above all, these numbers don’t say anything about the kind of experience the visitors live and what remains of it, to both actors involved: visitors and museums. It should be time for the national cultural policies to clarify the meaning of success pursued, since the investment required for running the Sundays free entrances or similar openings (i.e. last March 8th ) on national or local level is significant for the public administrations and since lately it has been replicated in other sectors of the cultural production. In facts, the trade-off of this kind of operations is highly worthy if they can help defining further cultural strategies in audience development and in cultural production, and if they can collect valuable feedbacks and data on which cultural institutions can improve their cultural offer and develop new creativity.
      PubDate: Wed, 15 Mar 2017 15:30:38 +000
  • Music Industry: between indie productions and innovative startups

    • Authors: Lara Limongelli
      Abstract: In these times we used to talk about every kind of art expression as performative acts: for visual arts and also for music. Like all performing art, also music introduces itself as a theatrical experience, an all encompassing and communal experience – the involvement of spectators for first, feelings, the emotional power from the rituals surrounding these shows, the experience.In this cultural landscape, in our times, two things seems in opposition, but they don’t: on the one hand, the introduction and the diffusion of new technologies creates open space to experimental form, sort of mash up between music, video and interactive systems ( it results from the tradition of the experimental music from 1970, with personality as Philip Glass, Laurie Anderson, Meredith Monk, Steve Reich, Robert Wilson, Peter Gabriel, Brian Eno and many more), even introducing AI (artificial intelligence[1]) or VR (virtual reality), the simple streaming vision of a live show, and also more relevant implications for music business.On the other hand, economic crisis put every musicians in the necessity of embracing new ways of sharing, creating and selling music.This necessity often is a translation of a new kind of diy (“do it yourself” practice) for musicians, producers, promoters, helped by digital technology: this is not valid only for live events (different places from the institutional ones, as record store, Blutopia [2] in Rome for example, or clubs, different tour management or self-promotion with the use of social media and video sharing) but also for single musicians, emerging bands or labels and associations.As an interesting article writes about music business – which we can extend also to music and musicians in general: “the music business has been through a number of changes in the last fifteen years, and has often found itself at odds with emerging technology (…) Decimated by piracy and services like Napster, record companies tried to adapt, first by selling mp3s and then finally agreeing to join forces with commercial streaming services like Spotify and Apple Music. Those services represent an ever-growing portion of revenue for labels and artists, but one big problem remains - they fail to make up for the loss of income due to declining CD sales. Fortunately, there are a number of new technologies that will bring major changes - and significant financial gains - to the music business.[3]”
      PubDate: Wed, 15 Mar 2017 15:30:20 +000
  • Museums’ visitors in Italy

    • Authors: Silvia Cacciatore
      Abstract: In a country where cultural participation generates alarming negative numbers (in 2015, 68.3% of the Italian population has never entered a museum [1] ), it becomes crucial to understand the new public and study suitable strategies for a cultural proposal able to better reflect their interests. Indeed, although this percentage is on the rise compared to the trend of recent years, there is a kind of cultural impoverishment, which concerns not only the museum, but also publishing, theater, music and dance. The 88.3% of the total population of our country in 2015 has never attended a classical music concert, 78.8% have never seen a play, 51.9% have never read a newspaper, 56.5% has never opened a single book [2]. It has often been attempted to reduce analysis of public museum culture to a series of data, more or less accurate, more or less exemplary, rather than to a basic theory that you intend to demonstrate and posit as a significant idea and a related cultural marketing strategy. It will be to demonstrate, id est, with the data, the validity of an idea, sometimes deforming the correct reading and interpretation. What is sometimes forgotten is the exact opposite: the need to gather facts on a phenomenon under investigation, and then let the data talk, so that a sense can be drawn from their links and their possible interrelationships. In his "L'analyse des données", Jean- Paul Benzecri, founder of a scientific discipline related to data analysis, wrote: «The model must follow the data, not vice versa [3] ». It is then the daunting task for the researcher to find a connection, if any, between numbers which may be sometimes discordant or present apparently low affinity.
      PubDate: Wed, 15 Mar 2017 15:30:08 +000
  • Gamification Tourism

    • Authors: Enrico Marchesi
      Abstract:       The tourism experience during a holiday or a trip is surely an amazing situation and, for some aspects, it could be compared to the gaming experience. Both of them, in fact, are characterized by the combination of positive emotions and pleasant moment. These common peculiarities are fundamental for the application […]
      PubDate: Wed, 15 Feb 2017 16:30:03 +000
  • Abecedario. Come Proteggere e Valorizzare il Patrimonio Culturale Italiano

    • Authors: Stefano Monti
      Abstract: Abecedario is the new book written by Roberto Cecchi, architect and former Undersecretary of the Italian Ministry of Culture Heritage and Activities and Tourism, published by Skira. The book faces topics that are extremely interesting as well as relevant for the future of our Cultural Heritage.For this reason, we have the pleasure to publish an excerpt of an interview with the author about the book, and in a wider perspective, about the future of our Cultural Heritage.I would like to start this interview with a simple question: why you decided to write this book? It’s quite simple, indeed. There are some things in this book that I couldn’t write during my mandate within the Public Administration for both non-disclosure-agreement rules and for communication needs. Leaving the administration, and thus, leaving my direct responsibilities, I’m now again a free thinker and it is in such a role that I speak in my book. Furthermore, many of the arguments included in the book has been the subject of various articles that I wrote in the beginning of my mandate. I tried to change many of the topics but unfortunately I drew a blank.
      PubDate: Fri, 27 Jan 2017 17:30:52 +000
  • Culture Change: A neuroscientific Analysis

    • Authors: Maria Di Bello
      Abstract: The art and health nexus has always existed, from art as a representation of healthy and sick body to art as a therapeutic tool, to accommodate an ecological conception of human-environment dynamics and becoming "context" in hospitals and healthcare facilities. In recent decades it has received more attention and art began to be the action of changes which follows the state of health, as it has been defined by the WHO (World Health Organization): not merely the absence of disease and infirmity, but a state of physical, mental and social wellbeing. The growing awareness of the social dimension of experiencing art and participation in culture, generated artistic proposals in illegitimacy areas and they became vehicles for the interpretation and transformation of the human and social reality.Interactions thus generated have opened different paths and contexts of meaning capable of building a new paradigm of reality’s knowledge. Artistic and scientific exploration have contributed to emergence of a culture of health that attempts to overcome the diversification and geographic, demographic and social stratifications of wealth. The Culture conceived in this way is a guide of public and private decision-making process, in which everyone has the opportunity to make choices towards healthier lifestyles.This metaphorical reorientation of the categories of thought and ideologies has placed art and culture as a point of interest, in an international context, of different systems: economic, political, educational, technological. In the Italian, cultural system seems to have fully transposed this paradigm shift, becoming an active subject.In a world in which the arts are increasingly forced to justify their shrinking funding, against public accusations of elitism, it is comforting to take note of insights and planning actions that museums and various cultural institutions are producing as a coherent response of "civilization" to an attentive reading of needs.
      PubDate: Sun, 15 Jan 2017 15:30:25 +000
  • A call for a European Model of Culture

    • Authors: Stefano Monti
      Abstract: Recent events, such as the election of the provocateur Mr. Trump as President of United States, the increasing migrations phenomena or the rise of new forms of terrorism, ask for a concrete answer from Europe in one of most important characteristics of our political history: the role and the implementation of the so-called Welfare State.When we talk about Welfare State we describe a set of policies, services and other actions that the public bodies of a Country set up in order to improve the life conditions of its own citizenship. Among the benefits that European Countries most frequently provide to citizens, Culture represents a peculiar object, not only for its structural characteristics (intangible assets and so on) but also for the different ways that governments are interpreting this important resource for human and social development.The implementation of the welfare state often includes also culture and cultural policies, but in most of cases, there is no a common interpretation of how (and which) culture should be provided: this is, to our point of view, one of the central key tasks for the European Agenda. Briefly, from one hand we have the most important traditions about cultural heritage but, on the other hand, Europe forgets that culture is, first of all, a contemporary matter of concern. Since ’50s Europe left to the U.S. the role cultural leader and from then, U.S. showed to the world the ideology of the western, developed countries. We divided the world in rich and poor countries, and our culture was the medium through which we stated that yes, we were in the right place of the world.
      PubDate: Sun, 15 Jan 2017 15:30:17 +000
  • Valentina Biletta

    • Authors: redazione
      Abstract: Since 1997, Valentina Biletta is involved in creating and managing for kids and children. She is also engaged in realizing workshop for teachers proposing different artistic technique, creative activities through the re-usage of waste materials. Furthermore, she coordinates the artistic printing house “Inchiostro Libero” within the Casa di Reclusione di San Michele di […]
      PubDate: Sun, 15 Jan 2017 15:30:15 +000
  • The territory and the small museums: The Case of Piemonte

    • Authors: Valeria Minucciani
      Abstract: In the overview of the museum offer, are the “small museums” a separate category? What are the characteristics of a “small museum” and what are the specific necessities? What are the weaknesses and the strengths? The example of Piemonte shows the extreme prosperity of the “small museums” heritage and also their tight relationship with the territory, but it highlights some points still unresolved.The paper enlightens some scenarios on which it is necessary to intervene with specific actions, underlining the profiles on which it is important to reflect.
      PubDate: Sun, 15 Jan 2017 15:30:00 +000
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