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Journal of Digital Media Management
   [6 followers]  Follow    
   Full-text available via subscription Subscription journal
     ISSN (Print) 2047-1300 - ISSN (Online) 2047-1319
     Published by Henry Stewart Publications Homepage  [18 journals]
  • Book Review
    • Abstract: Johns Hopkins Guide to Digital Media; Edited by: Marie-Laure Ryan, Lori Emerson and Benjamin J. Robertson; Reviewed by: Romney Whitehead.
      Content Type Journal Article
      Category Book review
      Pages 179-180

      Authors

      Journal Journal of Digital Media Management
      Online ISSN 2047-1319
      Print ISSN 2047-1300
      Journal Volume Volume 3
      Journal Issue Volume 3, Number 2 / Autumn/Fall, 2014
      PubDate: Wed, 12 Nov 2014 15:44:24 GMT
       
  • Miramax and FilmTrack: Implementing an SaaS contract and rights management
           platform
    • Abstract: This paper presents an analysis of the successful implementation of a contract and rights management system at Miramax Studios. Bound by no legacy infrastructure, Miramax selected FilmTrack’s cloud-based intellectual property management platform to store its extensive film library acquired from Disney. During the process, Miramax worked hand-in-hand with FilmTrack to define and establish its metadata standards and hierarchies. Because both Miramax and FilmTrack shared the same industry lexicon, decision making was accelerated, and roadblocks were quickly removed. The team’s tight collaboration enabled them to meet the aggressive 90-day implementation window. In addition, the flexibility of FilmTrack’s software as a service architecture and software design played an integral role in meeting Miramax’s business needs. Post roll-out, Miramax gained critical insight into the availabilities of its titles within its film library, thereby enabling its global salesforce to monetise fully all rights in play and directly affect revenue. Detailing the critical decisions and actions that led to that successful implementation, this paper identifies essential best practices that are applicable to contract and rights management implementations at any enterprise, in any industry.
      Content Type Journal Article
      Category Case studies
      Pages 102-108

      Authors
      Denise Evans
      Thomas Coleman
      Journal Journal of Digital Media Management
      Online ISSN 2047-1319
      Print ISSN 2047-1300
      Journal Volume Volume 3
      Journal Issue Volume 3, Number 2 / Autumn/Fall, 2014
      PubDate: Mon, 10 Nov 2014 13:31:45 GMT
       
  • Media and the digital continuum
    • Abstract: Media have been the poster child for all the major effects of digitisation: new consumer experiences as well as new ways of manufacturing, product distribution and monetisation. Media businesses have also been a focus for understanding the potential disruption that markets and companies can experience through the increased use of digital technology. This paper argues that media have a special relationship with digital technology, and the commercial disruption that media companies experience arises from the historical organisation of pre-digital media businesses into product creation and distribution arms, rather than seeing products and distribution as two indivisible aspects of the ‘media experience’. For media companies to thrive in the digital age and avoid the major effects of disruption, a tighter integration of media production and distribution is required, based on an organisation that brings creative and technological expertise together in a process of continual reinvention of total media experience.
      Content Type Journal Article
      Category Keynote comment
      Pages 94-101

      Authors
      Lincoln Wallen
      Journal Journal of Digital Media Management
      Online ISSN 2047-1319
      Print ISSN 2047-1300
      Journal Volume Volume 3
      Journal Issue Volume 3, Number 2 / Autumn/Fall, 2014
      PubDate: Mon, 10 Nov 2014 13:31:44 GMT
       
  • Editorial
    • Abstract: Editorial
      Content Type Journal Article
      Category Editorial
      Pages 92-93

      Authors
      Daryn Moody
      Journal Journal of Digital Media Management
      Online ISSN 2047-1319
      Print ISSN 2047-1300
      Journal Volume Volume 3
      Journal Issue Volume 3, Number 2 / Autumn/Fall, 2014
      PubDate: Mon, 10 Nov 2014 13:31:44 GMT
       
  • Digital asset management at Diageo plc
    • Abstract: SmartBrand is Diageo’s digital asset management system, a large end-to-end approval, rights management asset library tool, built by the company in 2002, and the subject of ongoing senior support and funding. The challenges have been many— the tool has been deployed in 147 countries and has been adopted by the marketing community and supply brand change teams, as well as being used in The Diageo and Guinness Archives. The biggest challenge has been keeping pace with the plethora of high-quality websites SmartBrand’s users visit and build. Driving out complexity has been key, ie learning to unpick some of the conservative decisions that were made in the tool’s infancy. Also critical at a time of severe budget constraint is marketing the benefit of the tool to Diageo’s leadership. The continual improvement of SmartBrand is a journey based in strategy, and responding to user’s wants and meeting the business’ needs.
      Content Type Journal Article
      Category Practice Notes
      Pages 171-174

      Authors
      Stephen McKillop
      Journal Journal of Digital Media Management
      Online ISSN 2047-1319
      Print ISSN 2047-1300
      Journal Volume Volume 3
      Journal Issue Volume 3, Number 2 / Autumn/Fall, 2014
      PubDate: Mon, 10 Nov 2014 13:31:43 GMT
       
  • Social media advocacy: Pinterest as a marketing tool for special
           collections libraries
    • Abstract: Cultural heritage institutions have taken significant advantage of the ubiquity of social media in the effort to drive audiences to their websites and to their physical collections. The sheer number of ways to engage people on the social web is overwhelming (and, to some, exasperating, especially with the trend of paid advertisements showing up in feeds), but its effectiveness as a trumpet call should not be overlooked. Some social media sites, such as Pinterest, allow people to pick and choose what they like, and to shape their own collection according to personal preferences. This paper examines social media advocacy and how Pinterest can be used as a marketing tool for special collections libraries.
      Content Type Journal Article
      Category Practice Notes
      Pages 175-178

      Authors
      Leslie Vega
      Jean Green
      Journal Journal of Digital Media Management
      Online ISSN 2047-1319
      Print ISSN 2047-1300
      Journal Volume Volume 3
      Journal Issue Volume 3, Number 2 / Autumn/Fall, 2014
      PubDate: Mon, 10 Nov 2014 13:31:43 GMT
       
  • Text analytics for news and social media: The development of a cloud-based
           marketplace for text analytics
    • Abstract: Text analysis can be immensely valuable to many businesses, but the barriers to entry are often unnecessarily high. Potential users need to either run tools in-house, which involves significant start-up costs, or use existing software-as-a-service providers, who each define their own application programming interfaces (APIs) with potentially significant work involved in moving from one provider to another. On the other side of the coin, small developers of text analysis tools who want to make them available to the public must define their own interfaces and host their services themselves. The AnnoMarket project was conceived to develop an open marketplace bringing together potential users and suppliers of text analysis tools and data resources. All analysis services on the AnnoMarket platform, whether developed by the project or supplied by third parties, are exposed through a common set of APIs and use common data formats so users can quickly and easily try out different services and switch between them with minimal effort. This paper provides a detailed technical overview of the AnnoMarket platform and some of the example services and data resources developed to showcase the platform and act as an initial seed for the marketplace. This paper is based on a presentation delivered to the ISKO UK meeting ‘Taming the News Beast’ in London in April 2014.
      Content Type Journal Article
      Category Practice paper
      Pages 158-170

      Authors
      Ian Roberts
      Journal Journal of Digital Media Management
      Online ISSN 2047-1319
      Print ISSN 2047-1300
      Journal Volume Volume 3
      Journal Issue Volume 3, Number 2 / Autumn/Fall, 2014
      PubDate: Mon, 10 Nov 2014 13:31:42 GMT
       
  • The case for a marketing content hub
    • Abstract: Marketing technologies projects often get labelled as digital asset management (DAM) even when the project’s scope or business case make only a glancing reference to DAM. This can lead to a false start and in the worst case money and momentum lost. This paper investigates the larger context and challenges a lot of organisations are currently dealing with and how the real scope of their challenge is different from or wider than DAM. The main angles covered include the aggregation of marketing content to build a 360° interaction from the perspective of the marketer; creative project management and collaboration tools to empower marketing teams; and setting up a dialogue with the marketing community. The authors pitch the concept of a marketing content hub as the embodiment of this 360° interaction and define the blueprint of the matching business case. This business case for a marketing content hub takes the traditional one for a DAM system as a baseline, but adds elements that capture more of the strategic value that commonly remain unaccounted for. The opportunities for the marketing department to add value and become part of the solution are discussed as well as the arguments that can motivate the different stakeholders to embark on this endeavour.
      Content Type Journal Article
      Category Practice paper
      Pages 141-157

      Authors
      Tom De Ridder
      Tim Pashuysen
      Journal Journal of Digital Media Management
      Online ISSN 2047-1319
      Print ISSN 2047-1300
      Journal Volume Volume 3
      Journal Issue Volume 3, Number 2 / Autumn/Fall, 2014
      PubDate: Mon, 10 Nov 2014 13:31:41 GMT
       
  • Managing digital asset metadata: The value of flexible metadata models
    • Abstract: Digital asset metadata cannot be represented by a single, unchanging metadata model and schema, because the metadata are too variable, complex, and change too rapidly. Data architects need to embrace flexible models that allow metadata to vary across asset types and that can accommodate changes to the underlying schema. While such flexible models can be implemented using traditional relational databases, they are generally easier to achieve with document and graph-oriented databases.
      Content Type Journal Article
      Category Practice paper
      Pages 130-140

      Authors
      Demian Hess
      Journal Journal of Digital Media Management
      Online ISSN 2047-1319
      Print ISSN 2047-1300
      Journal Volume Volume 3
      Journal Issue Volume 3, Number 2 / Autumn/Fall, 2014
      PubDate: Mon, 10 Nov 2014 13:31:40 GMT
       
  • Innovating art history: The story of an open source project that
           transformed teaching with images in higher education
    • Abstract: The Madison Digital Image Database (MDID) is a web application developed at James Madison University to facilitate teaching with digital images online and in the classroom. The development of MDID began in 1997, and it has since undergone two major revisions. The MDID both leverages a wide array of open source technologies and is itself shared freely under an open source licence. This paper examines the application itself and the challenges of developing and maintaining a large open source application at a university with limited software development resources. The MDID has been downloaded over 600 times and installed at over 100 institutions across the USA, Europe and Australia. It has arguably changed the way art history is taught on campuses across the USA.
      Content Type Journal Article
      Category Case studies
      Pages 117-129

      Authors
      Grace Barth
      Kevin Hegg
      Journal Journal of Digital Media Management
      Online ISSN 2047-1319
      Print ISSN 2047-1300
      Journal Volume Volume 3
      Journal Issue Volume 3, Number 2 / Autumn/Fall, 2014
      PubDate: Mon, 10 Nov 2014 13:31:39 GMT
       
  • Archnet 2.0: Building a new asset management system for MIT’s online
           architectural library of the Islamic world
    • Abstract: Archnet 2.0 is a new front-end website and back-end cataloguing tool and asset management system for Archnet (http://archnet.org), the largest openly accessible online architectural library focusing on the Muslim world. The site, a partnership between the Massachusetts Institute of Technology (MIT) and the Aga Khan Trust for Culture, contains articles and publications, images, maps and drawings, video, archival material, course syllabi and site records relating to architecture in the Islamic world. By 2012, when the Aga Khan Documentation Center at MIT, part of the MIT Libraries, took over the digital library, the site had become dated and was no longer meeting the needs of its users. A software development firm was hired to build new front and back ends for the site. This paper explores the development of the new back-end cataloguing and asset management tool, including: the reasoning behind building a new tool from scratch; considerations during development such as database structure, fields and migration; highlights of features; and lessons learned from the process.
      Content Type Journal Article
      Category Case studies
      Pages 109-116

      Authors
      Andrea Schuler
      Journal Journal of Digital Media Management
      Online ISSN 2047-1319
      Print ISSN 2047-1300
      Journal Volume Volume 3
      Journal Issue Volume 3, Number 2 / Autumn/Fall, 2014
      PubDate: Mon, 10 Nov 2014 13:31:38 GMT
       
  • Book reviews
    • Abstract: Marketing with Social Media — A LITA Guide; Edited by Beth C. Thomsett-Scott; Reviewed by Michael McGinnis. Management Basics for Information Professionals, third edition; By G. Edward Evans and Camila A. Alire; Reviewed by Lauren Dohr. Digital Asset Management: Content Architectures, Project Management, and Creating Order out of Media Chaos; By Elizabeth Keathley; Reviewed by James Rourke.
      Content Type Journal Article
      Category Book reviews
      Pages 80-87

      Authors

      Journal Journal of Digital Media Management
      Online ISSN 2047-1319
      Print ISSN 2047-1300
      Journal Volume Volume 3
      Journal Issue Volume 3, Number 1 / Summer, 2014
      PubDate: Mon, 18 Aug 2014 14:34:50 GMT
       
  • Content meets big data: Driving personalised digital engagement through
           customer understanding
    • Abstract: Today’s digital marketplace is a playground for consumers and marketers alike; an environment generating enormous volumes of data that can be used to craft enticing digital campaigns. Consumers are leaving digital footprints at numerous touch points that marketers can use to facilitate dialogue, using data to set strategy, create experience, and if successful, ultimately drive conversation and customer loyalty. A shift from database-driven approaches, marketing by gut feel and the massive uptake of social media has led to extremely active digital exchanges of opinions, behaviours and preferences. Now, using technology that can understand multichannel information, from various sources including big data, the door has opened for digital marketers to make decisions and drive results based on facts, data and the intelligence and insights derived from human information. This paper discusses the current marketplace, the way technology can be leveraged to garner intelligence, and best practices for engaging customers and increasing the bottom line.
      Content Type Journal Article
      Category Practice paper
      Pages 62-71

      Authors
      Gabriele DiPiazza
      Robin Hardy
      Journal Journal of Digital Media Management
      Online ISSN 2047-1319
      Print ISSN 2047-1300
      Journal Volume Volume 3
      Journal Issue Volume 3, Number 1 / Summer, 2014
      PubDate: Thu, 07 Aug 2014 15:26:58 GMT
       
  • Evaluating DAM vendors through customised scenario demonstrations while
           keeping stakeholders engaged
    • Abstract: This paper summarises the digital asset management (DAM) evaluation and selection process as conducted by the Royal Botanic Gardens, Kew. The Royal Botanic Gardens, Kew successfully chose the best suited DAM provider and product by inviting vendors to conduct customised scenario demonstrations. This case study will focus on five important evaluation steps to consider including: (1) market analysis leading to a vendor shortlist; (2) choosing the right level of vendor evaluation; (3) creating realistic scenarios and a robust scoring mechanism; (4) vendor considerations; and (5) keeping stakeholders engaged during the evaluation process.
      Content Type Journal Article
      Category Practice paper
      Pages 46-53

      Authors
      Kristina Herz
      Journal Journal of Digital Media Management
      Online ISSN 2047-1319
      Print ISSN 2047-1300
      Journal Volume Volume 3
      Journal Issue Volume 3, Number 1 / Summer, 2014
      PubDate: Thu, 07 Aug 2014 15:26:57 GMT
       
  • Digital asset management at 3M
    • Abstract: 3M is a diverse and complex company, hence the journey to digital asset management (DAM) within the company as a system and as business process is a constant work in progress. The combination of technology, change management, business process and policies and guidelines drives the company forward in this endeavour. 3M’s journey into DAM began in 1997. The company has implemented three generations of DAM over the past 18 years. The conceptual model of ‘e’ at 3M is highly dependent on the connection of DAM to its product information management system. Because of the complexity of 3M as a company, and because it has so many subsidiaries around the world using its DAM solution, 3M has many interesting requirements that must be fulfilled. As can be imagined, 3M has a diverse user base, product categories and business units. This necessitates that the team take the time to understand those needs, as well as look after the needs of the larger corporation as the DAM system is implemented and as any improvements or requirements for future upgrades are gathered and eventually the system is upgraded.
      Content Type Journal Article
      Category Practice paper
      Pages 54-61

      Authors
      John A. DeMarco
      Journal Journal of Digital Media Management
      Online ISSN 2047-1319
      Print ISSN 2047-1300
      Journal Volume Volume 3
      Journal Issue Volume 3, Number 1 / Summer, 2014
      PubDate: Thu, 07 Aug 2014 15:26:57 GMT
       
  • Conducting a metadata audit in a broadcasting environment
    • Abstract: One of the critical steps before selecting and implementing a digital or media asset management system is to review the metadata already captured by an organisation across its business units. This ‘metadata audit’ encompasses analysing metadata creation workflows and developing an enterprise metadata map incorporating existing data with new data elements required for ongoing asset creation, management and potential interoperability with other systems. The enterprise metadata form the data structure basis for the management system’s functionality and data model. The audit should also note whether any unstructured metadata can be extracted from documents, spreadsheets, filenames and directory structures. The overarching goal is to avoid re-keying existing data as staff time for metadata creation is normally limited. This paper describes the metadata audit process at a television broadcaster that also creates online content. The methodology can be applied to any organisation.
      Content Type Journal Article
      Category Case studies
      Pages 31-39

      Authors
      Linda Tadic
      Journal Journal of Digital Media Management
      Online ISSN 2047-1319
      Print ISSN 2047-1300
      Journal Volume Volume 3
      Journal Issue Volume 3, Number 1 / Summer, 2014
      PubDate: Thu, 07 Aug 2014 15:26:56 GMT
       
  • Building an effective tagging interface
    • Abstract: The Press Association is an integral part of the UK News Industry. Semantically tagging their content, that is, marking which people, places and organisations are involved, has the potential to vastly improve their output and product suite. To effectively manage this workflow, a Tagging Interface is required that will allow the internal users to curate the tags. This paper presents one such system for processing tagged news stories. It will also give a brief overview about what exactly makes an effective Tagging Interface.
      Content Type Journal Article
      Category Practice paper
      Pages 40-45

      Authors
      Peter Sowerbutts
      Journal Journal of Digital Media Management
      Online ISSN 2047-1319
      Print ISSN 2047-1300
      Journal Volume Volume 3
      Journal Issue Volume 3, Number 1 / Summer, 2014
      PubDate: Thu, 07 Aug 2014 15:26:56 GMT
       
  • Using DAM to protect and empower the UPS brand
    • Abstract: What is the value of protecting a brand? It is critical for any company today to ensure that its brand is protected while investigating solutions to help build and strengthen brand equity. This paper details how UPS leverages its digital asset management (DAM) system as a crucial component of brand management. DAM delivers a solution to help protect the UPS brand through controlled accessibility and provides brand consistency globally. By engaging users, both external and internal, DAM allows UPS to control who has access to its brand, how it is leveraged and its exposure.
      Content Type Journal Article
      Category Case studies
      Pages 17-22

      Authors
      Kelly Pepper
      Melanie Maxwell
      Julie LaSalle
      Journal Journal of Digital Media Management
      Online ISSN 2047-1319
      Print ISSN 2047-1300
      Journal Volume Volume 3
      Journal Issue Volume 3, Number 1 / Summer, 2014
      PubDate: Thu, 07 Aug 2014 15:26:55 GMT
       
  • The art of enterprise asset management
    • Abstract: This paper will assess the evolution of requirements emanating from the modern enterprise and in turn the challenges these demands pose for digital asset management (DAM). Utilising the example of ZONZA (a new enterprise asset platform) and clients that have adopted this technology, this paper investigates the development of the purpose-built DAM system. It evaluates how changing consumption trends and consumer interaction with media such as advertising are driving increased global demands with regard to asset sharing and asset distribution. To meet these challenges, the paper will assess how production and technology methods have begun to suffuse and form closer relationships in the realms of business technology and infrastructure. It will then examine how DAM systems have evolved as a result of this change, before proposing the notion that the future of DAM will lie in modern, ‘intrinsic’ systems as opposed to the traditional ‘extrinsic’ model. This, it will be argued, represents the evolving art of DAM. Using ZONZA as an example, the paper will then describe what the functionality of an intrinsic DAM system might look like before suggesting where the future of such systems may lie.
      Content Type Journal Article
      Category Case studies
      Pages 23-30

      Authors
      Mark Keller
      Journal Journal of Digital Media Management
      Online ISSN 2047-1319
      Print ISSN 2047-1300
      Journal Volume Volume 3
      Journal Issue Volume 3, Number 1 / Summer, 2014
      PubDate: Thu, 07 Aug 2014 15:26:55 GMT
       
  • A better workflow for Comedy Central: How a cloud-based asset management
           system was built from scratch using open-source tools
    • Abstract: Comedy Central is the television network known for satirical commentary on politics and current events, potty-mouth cartoon characters, sketch comedy shows, web redemptions and stand-up comedy. The network’s promotional efforts span print, web, social media and video. Each piece of creative content begins its life in digital form. During the development process, these video clips, graphics and web adverts require approval from a variety of internal teams and are updated in rapid-fire iterations in response to feedback. To arrive at the final edit of even a 15-second promo or a ten-second web banner advert takes days or even weeks. To streamline the process, a web-based creative review and approval system was built. The system is designed to handle routing, approval and distribution of a full range of digital file formats. In a centralised workspace, users can upload their work and view the work of others. This real-time collaboration unites three creative and production teams and improves the speed, efficiency and transparency of their collective output. The finished system achieves the main objectives that were outlined at the beginning of the project. Its usefulness will increase over time as it grows into a searchable library of all Comedy Central work — both past and present.
      Content Type Journal Article
      Category Case studies
      Pages 7-16

      Authors
      Kevin Gepford
      Journal Journal of Digital Media Management
      Online ISSN 2047-1319
      Print ISSN 2047-1300
      Journal Volume Volume 3
      Journal Issue Volume 3, Number 1 / Summer, 2014
      PubDate: Thu, 07 Aug 2014 15:26:54 GMT
       
 
 
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