for Journals by Title or ISSN
for Articles by Keywords
help
Followed Journals
Journal you Follow: 0
 
Sign Up to follow journals, search in your chosen journals and, optionally, receive Email Alerts when new issues of your Followed Jurnals are published.
Already have an account? Sign In to see the journals you follow.
Journal of Digital Media Management
   Journal TOC RSS feeds Export to Zotero [5 followers]  Follow    
   Full-text available via subscription Subscription journal
     ISSN (Print) 2047-1300 - ISSN (Online) 2047-1319
     Published by Henry Stewart Publications Homepage  [18 journals]
  • Content meets big data: Driving personalised digital engagement through
           customer understanding
    • Abstract: Today’s digital marketplace is a playground for consumers and marketers alike; an environment generating enormous volumes of data that can be used to craft enticing digital campaigns. Consumers are leaving digital footprints at numerous touch points that marketers can use to facilitate dialogue, using data to set strategy, create experience, and if successful, ultimately drive conversation and customer loyalty. A shift from database-driven approaches, marketing by gut feel and the massive uptake of social media has led to extremely active digital exchanges of opinions, behaviours and preferences. Now, using technology that can understand multichannel information, from various sources including big data, the door has opened for digital marketers to make decisions and drive results based on facts, data and the intelligence and insights derived from human information. This paper discusses the current marketplace, the way technology can be leveraged to garner intelligence, and best practices for engaging customers and increasing the bottom line.
      Content Type Journal Article
      Category Practice paper
      Pages 62-71

      Authors
      Gabriele DiPiazza
      Robin Hardy
      Journal Journal of Digital Media Management
      Online ISSN 2047-1319
      Print ISSN 2047-1300
      Journal Volume Volume 3
      Journal Issue Volume 3, Number 1 / Summer, 2014
      PubDate: Thu, 07 Aug 2014 15:26:58 GMT
       
  • Evaluating DAM vendors through customised scenario demonstrations while
           keeping stakeholders engaged
    • Abstract: This paper summarises the digital asset management (DAM) evaluation and selection process as conducted by the Royal Botanic Gardens, Kew. The Royal Botanic Gardens, Kew successfully chose the best suited DAM provider and product by inviting vendors to conduct customised scenario demonstrations. This case study will focus on five important evaluation steps to consider including: (1) market analysis leading to a vendor shortlist; (2) choosing the right level of vendor evaluation; (3) creating realistic scenarios and a robust scoring mechanism; (4) vendor considerations; and (5) keeping stakeholders engaged during the evaluation process.
      Content Type Journal Article
      Category Practice paper
      Pages 46-53

      Authors
      Kristina Herz
      Journal Journal of Digital Media Management
      Online ISSN 2047-1319
      Print ISSN 2047-1300
      Journal Volume Volume 3
      Journal Issue Volume 3, Number 1 / Summer, 2014
      PubDate: Thu, 07 Aug 2014 15:26:57 GMT
       
  • Digital asset management at 3M
    • Abstract: 3M is a diverse and complex company, hence the journey to digital asset management (DAM) within the company as a system and as business process is a constant work in progress. The combination of technology, change management, business process and policies and guidelines drives the company forward in this endeavour. 3M’s journey into DAM began in 1997. The company has implemented three generations of DAM over the past 18 years. The conceptual model of ‘e’ at 3M is highly dependent on the connection of DAM to its product information management system. Because of the complexity of 3M as a company, and because it has so many subsidiaries around the world using its DAM solution, 3M has many interesting requirements that must be fulfilled. As can be imagined, 3M has a diverse user base, product categories and business units. This necessitates that the team take the time to understand those needs, as well as look after the needs of the larger corporation as the DAM system is implemented and as any improvements or requirements for future upgrades are gathered and eventually the system is upgraded.
      Content Type Journal Article
      Category Practice paper
      Pages 54-61

      Authors
      John A. DeMarco
      Journal Journal of Digital Media Management
      Online ISSN 2047-1319
      Print ISSN 2047-1300
      Journal Volume Volume 3
      Journal Issue Volume 3, Number 1 / Summer, 2014
      PubDate: Thu, 07 Aug 2014 15:26:57 GMT
       
  • Conducting a metadata audit in a broadcasting environment
    • Abstract: One of the critical steps before selecting and implementing a digital or media asset management system is to review the metadata already captured by an organisation across its business units. This ‘metadata audit’ encompasses analysing metadata creation workflows and developing an enterprise metadata map incorporating existing data with new data elements required for ongoing asset creation, management and potential interoperability with other systems. The enterprise metadata form the data structure basis for the management system’s functionality and data model. The audit should also note whether any unstructured metadata can be extracted from documents, spreadsheets, filenames and directory structures. The overarching goal is to avoid re-keying existing data as staff time for metadata creation is normally limited. This paper describes the metadata audit process at a television broadcaster that also creates online content. The methodology can be applied to any organisation.
      Content Type Journal Article
      Category Case studies
      Pages 31-39

      Authors
      Linda Tadic
      Journal Journal of Digital Media Management
      Online ISSN 2047-1319
      Print ISSN 2047-1300
      Journal Volume Volume 3
      Journal Issue Volume 3, Number 1 / Summer, 2014
      PubDate: Thu, 07 Aug 2014 15:26:56 GMT
       
  • Building an effective tagging interface
    • Abstract: The Press Association is an integral part of the UK News Industry. Semantically tagging their content, that is, marking which people, places and organisations are involved, has the potential to vastly improve their output and product suite. To effectively manage this workflow, a Tagging Interface is required that will allow the internal users to curate the tags. This paper presents one such system for processing tagged news stories. It will also give a brief overview about what exactly makes an effective Tagging Interface.
      Content Type Journal Article
      Category Practice paper
      Pages 40-45

      Authors
      Peter Sowerbutts
      Journal Journal of Digital Media Management
      Online ISSN 2047-1319
      Print ISSN 2047-1300
      Journal Volume Volume 3
      Journal Issue Volume 3, Number 1 / Summer, 2014
      PubDate: Thu, 07 Aug 2014 15:26:56 GMT
       
  • Using DAM to protect and empower the UPS brand
    • Abstract: What is the value of protecting a brand? It is critical for any company today to ensure that its brand is protected while investigating solutions to help build and strengthen brand equity. This paper details how UPS leverages its digital asset management (DAM) system as a crucial component of brand management. DAM delivers a solution to help protect the UPS brand through controlled accessibility and provides brand consistency globally. By engaging users, both external and internal, DAM allows UPS to control who has access to its brand, how it is leveraged and its exposure.
      Content Type Journal Article
      Category Case studies
      Pages 17-22

      Authors
      Kelly Pepper
      Melanie Maxwell
      Julie LaSalle
      Journal Journal of Digital Media Management
      Online ISSN 2047-1319
      Print ISSN 2047-1300
      Journal Volume Volume 3
      Journal Issue Volume 3, Number 1 / Summer, 2014
      PubDate: Thu, 07 Aug 2014 15:26:55 GMT
       
  • The art of enterprise asset management
    • Abstract: This paper will assess the evolution of requirements emanating from the modern enterprise and in turn the challenges these demands pose for digital asset management (DAM). Utilising the example of ZONZA (a new enterprise asset platform) and clients that have adopted this technology, this paper investigates the development of the purpose-built DAM system. It evaluates how changing consumption trends and consumer interaction with media such as advertising are driving increased global demands with regard to asset sharing and asset distribution. To meet these challenges, the paper will assess how production and technology methods have begun to suffuse and form closer relationships in the realms of business technology and infrastructure. It will then examine how DAM systems have evolved as a result of this change, before proposing the notion that the future of DAM will lie in modern, ‘intrinsic’ systems as opposed to the traditional ‘extrinsic’ model. This, it will be argued, represents the evolving art of DAM. Using ZONZA as an example, the paper will then describe what the functionality of an intrinsic DAM system might look like before suggesting where the future of such systems may lie.
      Content Type Journal Article
      Category Case studies
      Pages 23-30

      Authors
      Mark Keller
      Journal Journal of Digital Media Management
      Online ISSN 2047-1319
      Print ISSN 2047-1300
      Journal Volume Volume 3
      Journal Issue Volume 3, Number 1 / Summer, 2014
      PubDate: Thu, 07 Aug 2014 15:26:55 GMT
       
  • A better workflow for Comedy Central: How a cloud-based asset management
           system was built from scratch using open-source tools
    • Abstract: Comedy Central is the television network known for satirical commentary on politics and current events, potty-mouth cartoon characters, sketch comedy shows, web redemptions and stand-up comedy. The network’s promotional efforts span print, web, social media and video. Each piece of creative content begins its life in digital form. During the development process, these video clips, graphics and web adverts require approval from a variety of internal teams and are updated in rapid-fire iterations in response to feedback. To arrive at the final edit of even a 15-second promo or a ten-second web banner advert takes days or even weeks. To streamline the process, a web-based creative review and approval system was built. The system is designed to handle routing, approval and distribution of a full range of digital file formats. In a centralised workspace, users can upload their work and view the work of others. This real-time collaboration unites three creative and production teams and improves the speed, efficiency and transparency of their collective output. The finished system achieves the main objectives that were outlined at the beginning of the project. Its usefulness will increase over time as it grows into a searchable library of all Comedy Central work — both past and present.
      Content Type Journal Article
      Category Case studies
      Pages 7-16

      Authors
      Kevin Gepford
      Journal Journal of Digital Media Management
      Online ISSN 2047-1319
      Print ISSN 2047-1300
      Journal Volume Volume 3
      Journal Issue Volume 3, Number 1 / Summer, 2014
      PubDate: Thu, 07 Aug 2014 15:26:54 GMT
       
  • Managing and optimising the creative production process
    • Abstract: Managing and optimising the creative production process has gained increasing prominence in the past few years, as organisations look for efficiency gains by taking a more operationally focused approach to producing creative work. In most cases, the creative production process lacks one crucial element that exists in most other aspects of the organisation: metrics and measurement. Creative operations business intelligence is the application of data, analysis and measurement against important metrics to the creative production process and it is what strategic creative operations teams are using to achieve their goals of increasing the number of assets produced on time, maximising their production capacity and reducing the cost of asset production. This paper covers the underlying need for measuring creative production, the challenges inherent in gathering data from the production process, the benefits to be gained from said measurement and techniques to integrate data into the decision-making process.
      Content Type Journal Article
      Category Practice paper
      Pages 76-79

      Authors
      Nish Patel
      Desirae Odjick
      Journal Journal of Digital Media Management
      Online ISSN 2047-1319
      Print ISSN 2047-1300
      Journal Volume Volume 3
      Journal Issue Volume 3, Number 1 / Summer, 2014
      PubDate: Thu, 07 Aug 2014 15:26:53 GMT
       
  • Editorial
    • Abstract: Editorial
      Content Type Journal Article
      Category Editorial
      Pages 4-6

      Authors
      Daryn Moody
      Journal Journal of Digital Media Management
      Online ISSN 2047-1319
      Print ISSN 2047-1300
      Journal Volume Volume 3
      Journal Issue Volume 3, Number 1 / Summer, 2014
      PubDate: Thu, 07 Aug 2014 15:26:53 GMT
       
  • Migrating assets and metadata from a legacy DAM system to a new one at
           Ubisoft
    • Abstract: When renewing digital asset management (DAM), development is not the only action to plan for. Migrating assets and metadata from shared drives or a legacy DAM to a new one is a laborious process that is sometimes not adequately planned for and can tend to be overlooked. This use case represents a practical example of migrating assets and metadata from a legacy DAM system to a new one at Ubisoft, a leading global producer, publisher and distributor of high-quality, cutting-edge video game titles. It encompasses the reasons behind Ubisoft’s choice for renewing its DAM, how the migration was planned for, accomplished and also how metadata values were enhanced during the process.
      Content Type Journal Article
      Category Practice paper
      Pages 349-358

      Authors
      Sarah Cervinski
      Journal Journal of Digital Media Management
      Online ISSN 2047-1319
      Print ISSN 2047-1300
      Journal Volume Volume 2
      Journal Issue Volume 2, Number 4 / Spring, 2014
      PubDate: Mon, 17 Mar 2014 13:07:03 GMT
       
  • Descriptive metadata in the music industry: Why it is broken and how to
           fix it — Part two
    • Abstract: In Part one of this report, the music industry’s descriptive metadata problem was introduced with examples and a brief history, terminology was explained, including the core concept of abstraction, the current landscape of descriptive metadata silos was detailed and current standards were introduced. This, the second part of the report, starts by examining persistent identifiers to gauge their suitability as a globally unique abstracted persistent identifier (GUAPI). A study is proposed to quantify richer metadata’s ability to increase music sales. Potential arguments against richer metadata are also examined. Finally, a proposal is made that brings together the component issues. A standardised schema is proposed by combining two current schemata, content creator data and MusicBrainz. A method of achieving a GUAPI is suggested by increasing the coordination of current identifiers. By creating a fully abstracted model built upon these components, digital downloads would be more easily enriched with metadata. Benefits would flow to all parts of the ecosystem, including business, technical, creative and consumer. Business would be enhanced through a more powerful platform for innovation and a richer consumer experience. Technical advances would be fostered. The creative community would be properly acknowledged and consumers would gain a deeper knowledge of the art they are supporting.
      Content Type Journal Article
      Category Practice paper
      Pages 359-374

      Authors
      Tony Brooke
      Journal Journal of Digital Media Management
      Online ISSN 2047-1319
      Print ISSN 2047-1300
      Journal Volume Volume 2
      Journal Issue Volume 2, Number 4 / Spring, 2014
      PubDate: Mon, 17 Mar 2014 13:07:03 GMT
       
  • Managing digital unpredictability and changing behaviour with reusable
           web-portable assets
    • Abstract: This paper considers the impact of ubiquitous digital connectivity and the proliferation of rapidly emerging new digital devices and how these change audiences’ lives and ultimately their behaviour and expectations. It discusses how this new unpredictability makes the design and development of front-facing content and features more difficult to do and how it has increased the risk that established services may suddenly become irrelevant or obsolete for target audiences. A simple management model is discussed to cope with digital unpredictability, based on separating core business knowledge-asset management from front-facing service development, in particular the importance of translating institutional data resources into web-portable digital assets. This model is based upon releasing multiple incremental features and services, rather than long-term continuous investment in services deeply coupled to back-end systems. This model underpins the data-driven strategies employed for delivering front-end digital services by the Digital Media Department of the Victoria and Albert Museum, London. Examples of live services created using this approach are described to illustrate how the strategic model is translated in practice to create public services. The complexity of diverse legacy technology within large organisations is acknowledged and options are discussed for dealing with this. The practical implementation of specific services is described briefly to show how individual internal records can be harnessed in several diverse services, each of which is responding to a distinctly different audience need. The approach described is offered as a practical and efficient way for digital service managers to cope with unpredictable new audience expectations due to uptake of new digital consumer technology.
      Content Type Journal Article
      Category Case study
      Pages 303-314

      Authors
      Andrew Lewis
      Journal Journal of Digital Media Management
      Online ISSN 2047-1319
      Print ISSN 2047-1300
      Journal Volume Volume 2
      Journal Issue Volume 2, Number 4 / Spring, 2014
      PubDate: Mon, 17 Mar 2014 13:07:02 GMT
       
  • Integrating DAM systems and processes within an organisation
    • Abstract: Integrating digital asset management (DAM) systems and processes within an organisation requires caution and skill. Experience with large asset creation has taught everyone the need for a highly integrated system that manages the whole content created by an organisation. Change management techniques are needed to introduce new technology to an organisation. Restructuring the workflow to unify content can cause problems for users who are not familiar with up-to-date DAM processes. Unifying the team during implementation is just as important as unifying the content in a DAM system. Creating a rapport with all the leaders in an organisation is essential to set realistic project goals.
      Content Type Journal Article
      Category Comment
      Pages 298-302

      Authors
      Jacqueline Contreras
      Journal Journal of Digital Media Management
      Online ISSN 2047-1319
      Print ISSN 2047-1300
      Journal Volume Volume 2
      Journal Issue Volume 2, Number 4 / Spring, 2014
      PubDate: Mon, 17 Mar 2014 13:07:02 GMT
       
  • DAMification: The implications for users and vendors
    • Abstract: Companies everywhere are realising that Digital Asset Management (DAM) is a powerful and necessary tool for their organisations to run efficiently and scale effectively. The implementation of DAM solutions is fast becoming a commodity item. DAM systems can now be found in every industry and sector. Once you have implemented a DAM system, the next question is “now what do I do?” This paper covers how DAM clients and DAM vendors can benefit from implementing the principles of DAMification. Organisations will need to focus on being technology agnostic to leverage best in-breed solutions in the market. Also, one must have a service-oriented architecture (SOA) based approach to easily integrate these solutions into existing environments. This allows the focus to be on building out the core event and message oriented architecture to handle all the communications between these various technologies. The combination of these factors can help a company to build powerful automated workflows that truly benefit the business, and support future growth and change.
      Content Type Journal Article
      Category Practice paper
      Pages 323-336

      Authors
      Dave Liu
      Sriram Ramakrishnan
      Journal Journal of Digital Media Management
      Online ISSN 2047-1319
      Print ISSN 2047-1300
      Journal Volume Volume 2
      Journal Issue Volume 2, Number 4 / Spring, 2014
      PubDate: Mon, 17 Mar 2014 13:07:02 GMT
       
  • Rights management for a global magazine business: Strategy,
           standardisation and simplification
    • Abstract: This paper looks at how a global magazine publisher approached rights management of its content for a large-scale digital asset management system. By standardising contracts and simplifying its rights model, Hearst has built a database that automates rights clearances for much of its content.
      Content Type Journal Article
      Category Comment
      Pages 294-297

      Authors
      Ellen Payne
      Journal Journal of Digital Media Management
      Online ISSN 2047-1319
      Print ISSN 2047-1300
      Journal Volume Volume 2
      Journal Issue Volume 2, Number 4 / Spring, 2014
      PubDate: Mon, 17 Mar 2014 13:07:02 GMT
       
  • Appraising and acquiring born-digital collections: An introduction
    • Abstract: The purpose of this paper is to introduce the concept of born-digital materials in the cultural heritage context and to examine the complexity involved in safely and securely appraising and acquiring them. A practical approach to developing a basic born-digital appraisal and acquisition workflow is discussed. Questions of institutional policy, technique and equipment are covered. These guidelines should assist librarians, archivists and others in cultural heritage institutions on the path to developing routine processes that will complement other existing aspects of collections management.
      Content Type Journal Article
      Category Practice paper
      Pages 337-348

      Authors
      Gretchen Gueguen
      Journal Journal of Digital Media Management
      Online ISSN 2047-1319
      Print ISSN 2047-1300
      Journal Volume Volume 2
      Journal Issue Volume 2, Number 4 / Spring, 2014
      PubDate: Mon, 17 Mar 2014 13:07:02 GMT
       
  • Single source multi-channel marketing at Vitra
    • Abstract: The days in which companies competed solely on products alone are long since gone. This presents providers with numerous competitive challenges: products and offerings must continue to appeal and convince, while their customer communications and marketing have become critically important — across all types of media and channels. Vitra is a Swiss family-owned furniture manufacturer that relies on an integrated global marketing and communication system enabling its digital assets to be designed, customised and individualised simply, quickly and efficiently before being distributed efficiently across all channels. In order to achieve these objectives Vitra has opted for censhare’s digital asset management (DAM) system. This paper describes the requirements and the aims of the company, the criteria of the selection process, its DAM partners and the main data of the implementation, while also quantifying the benefits for the company.
      Content Type Journal Article
      Category Case study
      Pages 315-322

      Authors
      Matthias Wesselmann
      Journal Journal of Digital Media Management
      Online ISSN 2047-1319
      Print ISSN 2047-1300
      Journal Volume Volume 2
      Journal Issue Volume 2, Number 4 / Spring, 2014
      PubDate: Mon, 17 Mar 2014 13:07:02 GMT
       
  • Editorial
    • Abstract: Editorial
      Content Type Journal Article
      Category Editorial
      Pages 292-293

      Authors
      Daryn Moody
      Journal Journal of Digital Media Management
      Online ISSN 2047-1319
      Print ISSN 2047-1300
      Journal Volume Volume 2
      Journal Issue Volume 2, Number 4 / Spring, 2014
      PubDate: Mon, 17 Mar 2014 13:07:02 GMT
       
  • Curation is also part of management: A case for considering digital
           curation in digital asset management
    • Abstract: Digital asset management in for-profit corporations could benefit from greater consideration for digital curation activities, which are a significant concern in not-for-profits. Digital curation need not be central to the operations of digital asset management in a for-profit environment, but its activities can still be beneficial to the organisation. This paper will present a general introduction to the topic of digital curation, with an argument for its relevance to the corporate world and a call for greater attention to this subject.
      Content Type Journal Article
      Category Practice papers
      Pages 244-250

      Authors
      Megan McGovern
      Journal Journal of Digital Media Management
      Online ISSN 2047-1319
      Print ISSN 2047-1300
      Journal Volume Volume 2
      Journal Issue Volume 2, Number 3 / Winter, 2013-14
      PubDate: Wed, 12 Feb 2014 20:42:00 GMT
       
 
 
JournalTOCs
School of Mathematical and Computer Sciences
Heriot-Watt University
Edinburgh, EH14 4AS, UK
Email: journaltocs@hw.ac.uk
Tel: +00 44 (0)131 4513762
Fax: +00 44 (0)131 4513327
 
About JournalTOCs
API
Help
News (blog, publications)
JournalTOCs on Twitter   JournalTOCs on Facebook

JournalTOCs © 2009-2014