HOME > Journal Current TOC
Journal of Digital Media Management 
[3 followers] Follow
Subscription journal
ISSN (Print) 2047-1300 - ISSN (Online) 2047-1319
Published by Henry Stewart Publications
[18 journals]
[3 followers] Follow Subscription journalISSN (Print) 2047-1300 - ISSN (Online) 2047-1319
Published by Henry Stewart Publications
[18 journals]- Engaging digital audiences
- Abstract: The rise of the social web has been transformative for
organisations seeking to engage digital audiences. The number of
channels for consuming digital content has exploded and the term
‘produser’ has been coined to describe the new wave of digital
consumers who are also contributors and editors of content. This,
combined with the fact that audiences can now use social media to
interact more directly, publicly and instantly with organisations
than ever before, has meant a drastic rethink of traditional
communications and engagement techniques. It is easy just to jump
in at the deep end with digital. Digital communications channels
certainly have fewer barriers to entry than many others in terms
of time, cost and set-up. This can be a valid way to get the ball
rolling, but long-term success with engaging digital audiences
requires planning, knowledge of how engagement works, a thorough
understanding of the intended audience and how they behave, the
right set of skills to produce and deliver content journeys and a
willingness to monitor and respond to interactions on an ongoing
basis. It is not easy but the opportunities for those willing to
put in the time have never been greater.
Content Type Journal Article
Category Practice papers
Pages 349-358
Authors
Alison Prince
Journal Journal of Digital Media Management
Online ISSN 2047-1300
Journal Volume Volume 1
Journal Issue Volume 1, Number 4 / Spring, 2013
PubDate: Thu, 07 Mar 2013 18:25:06 GMT
- Abstract: The rise of the social web has been transformative for
organisations seeking to engage digital audiences. The number of
channels for consuming digital content has exploded and the term
‘produser’ has been coined to describe the new wave of digital
consumers who are also contributors and editors of content. This,
combined with the fact that audiences can now use social media to
interact more directly, publicly and instantly with organisations
than ever before, has meant a drastic rethink of traditional
communications and engagement techniques. It is easy just to jump
in at the deep end with digital. Digital communications channels
certainly have fewer barriers to entry than many others in terms
of time, cost and set-up. This can be a valid way to get the ball
rolling, but long-term success with engaging digital audiences
requires planning, knowledge of how engagement works, a thorough
understanding of the intended audience and how they behave, the
right set of skills to produce and deliver content journeys and a
willingness to monitor and respond to interactions on an ongoing
basis. It is not easy but the opportunities for those willing to
put in the time have never been greater.
- Collaborative models for archival collections
- Abstract: In these times of increased competition for funds both internally
and externally, cultural institutions have to find more creative
ways to open access to their collections as well as models of
sustainability. This paper discusses the power of the term
‘collaboration’ and explores what is really meant by
collaboration with others — to go past the singular notion of
partnership and think of collaboration as both an action and a
social objective. Why should anyone collaborate with
others? What criteria should all partners take into account
before they embark on a project? What of social or
participatory collaboration? Why should people begin to
view sustained user participation as a form of collaboration and
what outcomes can be achieved through audience participation —
either through the general public or through targeted groups of
users? How can projects be created that appeal to a wide
variety of users? How can people entice and sustain social
participation? This paper will discuss several
collaborative projects undertaken by WGBH Media Library and
Archives and the diverse outcomes of those collaborations.
Content Type Journal Article
Category Practice papers
Pages 365-374
Authors
Karen Colbron
Journal Journal of Digital Media Management
Online ISSN 2047-1300
Journal Volume Volume 1
Journal Issue Volume 1, Number 4 / Spring, 2013
PubDate: Thu, 07 Mar 2013 18:25:06 GMT
- Abstract: In these times of increased competition for funds both internally
and externally, cultural institutions have to find more creative
ways to open access to their collections as well as models of
sustainability. This paper discusses the power of the term
‘collaboration’ and explores what is really meant by
collaboration with others — to go past the singular notion of
partnership and think of collaboration as both an action and a
social objective. Why should anyone collaborate with
others? What criteria should all partners take into account
before they embark on a project? What of social or
participatory collaboration? Why should people begin to
view sustained user participation as a form of collaboration and
what outcomes can be achieved through audience participation —
either through the general public or through targeted groups of
users? How can projects be created that appeal to a wide
variety of users? How can people entice and sustain social
participation? This paper will discuss several
collaborative projects undertaken by WGBH Media Library and
Archives and the diverse outcomes of those collaborations.
- Reaching a new audience through gaming
- Abstract: About three years ago, Wellcome Collection, a small
interdisciplinary medical museum in London, began developing a
strategy for reaching new audiences with games that were based on
their themes and collections. Since then, several games have been
commissioned and released, including High Tea and Axon, which
have both been played over 4 million times. High Tea takes the
subject of the 19th-century opium wars and puts the player in the
position of trading opium with the Chinese. Axon uses the rules
of foetal neuron development as the basis for a fast-paced and
addictive game. While their success has been gratifying, it has
been even more important to evaluate these games in order to
better understand their impact on the player. Through this work,
a great deal has been learned about the process of making games
and what effect they have on the people who play them.
Content Type Journal Article
Category Practice papers
Pages 359-364
Authors
Martha Henson
Birchall Birchall
Journal Journal of Digital Media Management
Online ISSN 2047-1300
Journal Volume Volume 1
Journal Issue Volume 1, Number 4 / Spring, 2013
PubDate: Thu, 07 Mar 2013 18:25:06 GMT
- Abstract: About three years ago, Wellcome Collection, a small
interdisciplinary medical museum in London, began developing a
strategy for reaching new audiences with games that were based on
their themes and collections. Since then, several games have been
commissioned and released, including High Tea and Axon, which
have both been played over 4 million times. High Tea takes the
subject of the 19th-century opium wars and puts the player in the
position of trading opium with the Chinese. Axon uses the rules
of foetal neuron development as the basis for a fast-paced and
addictive game. While their success has been gratifying, it has
been even more important to evaluate these games in order to
better understand their impact on the player. Through this work,
a great deal has been learned about the process of making games
and what effect they have on the people who play them.
- ‘Hey, can I use this?’ Simplifying rights management for creative agency DAM systems
- Abstract: Clear communication of rights associated with creative assets in a self-service digital
asset management (DAM) system can be challenging owing to varied user knowledge,
inconsistency in metadata entry, a wide range of usage and licensing parameters, and system
features and limitations. Creative end users such as designers, art directors and art buyers
require simplicity, clarity and ease of discovery in terms of rights management information.
Understanding the user, the needs of the organisation and clients if applicable, as well as
the digital asset management system employed, is paramount to the success of any DAM
administrator in planning, presenting and managing the application of rights metadata.
This paper discusses the inherent challenges of adding rights-managed assets to a DAM;
governance features of DAM systems and examples of proper implementation; and suggestions
for educating users to get the most out of the DAM experience without incurring risk of copyright infringement.
Content Type Journal Article
Category Practice papers
Pages 336-342
Authors
Tracy Wolfe
Journal Journal of Digital Media Management
Online ISSN 2047-1300
Journal Volume Volume 1
Journal Issue Volume 1, Number 4 / Spring, 2013
PubDate: Thu, 07 Mar 2013 18:25:06 GMT
- Abstract: Clear communication of rights associated with creative assets in a self-service digital
asset management (DAM) system can be challenging owing to varied user knowledge,
inconsistency in metadata entry, a wide range of usage and licensing parameters, and system
features and limitations. Creative end users such as designers, art directors and art buyers
require simplicity, clarity and ease of discovery in terms of rights management information.
Understanding the user, the needs of the organisation and clients if applicable, as well as
the digital asset management system employed, is paramount to the success of any DAM
administrator in planning, presenting and managing the application of rights metadata.
This paper discusses the inherent challenges of adding rights-managed assets to a DAM;
governance features of DAM systems and examples of proper implementation; and suggestions
for educating users to get the most out of the DAM experience without incurring risk of copyright infringement.
- A broadcast solution to file delivery
- Abstract: This paper explains a working and proven file-based delivery
system created to service both producers and television stations.
It details the reasons why file-based delivery is better than
traditional tape delivery for all parties, and discusses the
set-up and process. The final video files sent to television
stations are custom encoded for each station’s play server and
include embedded closed captioning as required. This paper will
be of particular interest to anyone still sending or receiving
tape.
Content Type Journal Article
Category Practice papers
Pages 343-348
Authors
Matt Donovan
Journal Journal of Digital Media Management
Online ISSN 2047-1300
Journal Volume Volume 1
Journal Issue Volume 1, Number 4 / Spring, 2013
PubDate: Thu, 07 Mar 2013 18:25:06 GMT
- Abstract: This paper explains a working and proven file-based delivery
system created to service both producers and television stations.
It details the reasons why file-based delivery is better than
traditional tape delivery for all parties, and discusses the
set-up and process. The final video files sent to television
stations are custom encoded for each station’s play server and
include embedded closed captioning as required. This paper will
be of particular interest to anyone still sending or receiving
tape.
- A great time for taxonomy and metadata/ An interview with taxonomist, Joseph Busch
- Abstract: In this interview, taxonomy strategist Joseph Busch provides an
overview of the value and necessity of taxonomy in business
operations and design. Joseph enlightens our minds with his
insight into issues such as social media, the Dublin Core and big
data. The interview is both a reflection of the past and a
skilful observation of future trends and practices in the process
and technological operations of taxonomy, metadata and digital
asset management.
Content Type Journal Article
Category Practice papers
Pages 390-393
Authors
Joseph Busch
Journal Journal of Digital Media Management
Online ISSN 2047-1300
Journal Volume Volume 1
Journal Issue Volume 1, Number 4 / Spring, 2013
PubDate: Thu, 07 Mar 2013 18:25:05 GMT
- Abstract: In this interview, taxonomy strategist Joseph Busch provides an
overview of the value and necessity of taxonomy in business
operations and design. Joseph enlightens our minds with his
insight into issues such as social media, the Dublin Core and big
data. The interview is both a reflection of the past and a
skilful observation of future trends and practices in the process
and technological operations of taxonomy, metadata and digital
asset management.
- Book review
- Abstract: The Idea of the Digital University/ Ancient Traditions,
Disruptive Technologies and the Battle for the Soul of Higher
Education; Edited by/ Frank Bryce McClusky and Melanie Winter
Reviewer/ Ray Uzwyshyn.
Content Type Journal Article
Category Book review
Pages 394-395
Authors
Journal Journal of Digital Media Management
Online ISSN 2047-1300
Journal Volume Volume 1
Journal Issue Volume 1, Number 4 / Spring, 2013
PubDate: Thu, 07 Mar 2013 18:25:05 GMT
- Abstract: The Idea of the Digital University/ Ancient Traditions,
Disruptive Technologies and the Battle for the Soul of Higher
Education; Edited by/ Frank Bryce McClusky and Melanie Winter
Reviewer/ Ray Uzwyshyn.
- Lost in translation/ Managing multi-lingual A/V and metadata in the digital supply chain
- Abstract: This case study describes the process of supplying the global market with audio-visual
material that is localised for its intended territory. The reader will gain an insight
into how this is executed and how to overcome the challenges along the way.
Content Type Journal Article
Category Practice papers
Pages 330-335
Authors
Robin Boldon
Rod Carter
Journal Journal of Digital Media Management
Online ISSN 2047-1300
Journal Volume Volume 1
Journal Issue Volume 1, Number 4 / Spring, 2013
PubDate: Thu, 07 Mar 2013 18:25:05 GMT
- Abstract: This case study describes the process of supplying the global market with audio-visual
material that is localised for its intended territory. The reader will gain an insight
into how this is executed and how to overcome the challenges along the way.
- Digitising a major archive for public access
- Abstract: The archives department of the American Jewish Joint Distribution
Committee (JDC) has been engaged in a large-scale text
digitisation project since March 2008. The project’s ultimate
objective is to digitise 1.8 million pages of historic textual
material. The Archives database presently contains over 1.6
million pages of textual records and over 55,000 photographs.
This project is unique in a number of ways. Although many
academic libraries, museums and government agencies have embarked
on such large-scale digitisation projects, JDC is a
not-for-profit international humanitarian assistance
organisation. JDC has a long-standing commitment to archiving the
institution’s 100-year history, but a project of this scale was
the first of its kind for JDC. Running a large-scale digitisation
project at a not-for-profit institution with a very limited
budget has resulted in a unique set of project specifications,
procedures and tools. This paper describes the project from
inception to implementation, suggests future directions and
offers some lessons learned and strategies garnered along the
way.
Content Type Journal Article
Category Practice papers
Pages 314-322
Authors
Maria P. LaCalle
Journal Journal of Digital Media Management
Online ISSN 2047-1300
Journal Volume Volume 1
Journal Issue Volume 1, Number 4 / Spring, 2013
PubDate: Thu, 07 Mar 2013 18:25:05 GMT
- Abstract: The archives department of the American Jewish Joint Distribution
Committee (JDC) has been engaged in a large-scale text
digitisation project since March 2008. The project’s ultimate
objective is to digitise 1.8 million pages of historic textual
material. The Archives database presently contains over 1.6
million pages of textual records and over 55,000 photographs.
This project is unique in a number of ways. Although many
academic libraries, museums and government agencies have embarked
on such large-scale digitisation projects, JDC is a
not-for-profit international humanitarian assistance
organisation. JDC has a long-standing commitment to archiving the
institution’s 100-year history, but a project of this scale was
the first of its kind for JDC. Running a large-scale digitisation
project at a not-for-profit institution with a very limited
budget has resulted in a unique set of project specifications,
procedures and tools. This paper describes the project from
inception to implementation, suggests future directions and
offers some lessons learned and strategies garnered along the
way.
- Power to the people/ Cues, cravings, rewards and habit loops
- Abstract: Changing user behaviour to encourage positive attitudes towards
adopting new workflows and digital asset management
(DAM) systems can make or break the success of the DAM
in any organisation. This paper aims to focus on the art of
interpersonal communication via heuristic models, which reflect
the dirt in the trenches of everyday work in a real-life
corporate setting. References will be drawn from popular
publications as examples of highly accessible resources that can
be easily understood and accepted by non-academics performing the
daily functions with DAM, and by people who use assets managed in
a DAM. Understanding the power and ubiquity of habits is key to
breaking through the barrier of DAM user adoption. This paper
also aims to inspire DAM administrators and decision makers to
focus on the people (users) first, technology
(DAM) second, and with the realisation that change is
an ever-evolving process, which requires patience and time.
Content Type Journal Article
Category Practice papers
Pages 385-389
Authors
Mary Ann Williams
Journal Journal of Digital Media Management
Online ISSN 2047-1300
Journal Volume Volume 1
Journal Issue Volume 1, Number 4 / Spring, 2013
PubDate: Thu, 07 Mar 2013 18:25:05 GMT
- Abstract: Changing user behaviour to encourage positive attitudes towards
adopting new workflows and digital asset management
(DAM) systems can make or break the success of the DAM
in any organisation. This paper aims to focus on the art of
interpersonal communication via heuristic models, which reflect
the dirt in the trenches of everyday work in a real-life
corporate setting. References will be drawn from popular
publications as examples of highly accessible resources that can
be easily understood and accepted by non-academics performing the
daily functions with DAM, and by people who use assets managed in
a DAM. Understanding the power and ubiquity of habits is key to
breaking through the barrier of DAM user adoption. This paper
also aims to inspire DAM administrators and decision makers to
focus on the people (users) first, technology
(DAM) second, and with the realisation that change is
an ever-evolving process, which requires patience and time.
- Qualifying cost savings of a DAM department
- Abstract: There are numerous means to measure the success of a digital
asset management system. Asset reuse and the resulting savings or
cost avoidance are among the important measures. To properly
gauge the size of the savings, one needs to know the media and
extent in which the originally requested assets were used.
Normally scheduled reporting, while very important, cannot always
reveal answers to new questions that an ad hoc report or survey
can provide. This paper presents a methodology for calculating
the potential cost avoidance of visual assets as used in
different media. A partial list of topics reviewed includes
seasonality, scope and data cleansing. Signs of potential audits
are discussed and the methods to address them are shown. Provided
are the results of a recent survey using requests for visual
assets from Chrysler Group’s visual asset management department.
This paper is an elaboration of a presentation made by the author
at the Henry Stewart Conference in Los Angeles on 2nd November,
2012.
Content Type Journal Article
Category Practice papers
Pages 375-384
Authors
Thomas E. Haynes
Journal Journal of Digital Media Management
Online ISSN 2047-1300
Journal Volume Volume 1
Journal Issue Volume 1, Number 4 / Spring, 2013
PubDate: Thu, 07 Mar 2013 18:25:05 GMT
- Abstract: There are numerous means to measure the success of a digital
asset management system. Asset reuse and the resulting savings or
cost avoidance are among the important measures. To properly
gauge the size of the savings, one needs to know the media and
extent in which the originally requested assets were used.
Normally scheduled reporting, while very important, cannot always
reveal answers to new questions that an ad hoc report or survey
can provide. This paper presents a methodology for calculating
the potential cost avoidance of visual assets as used in
different media. A partial list of topics reviewed includes
seasonality, scope and data cleansing. Signs of potential audits
are discussed and the methods to address them are shown. Provided
are the results of a recent survey using requests for visual
assets from Chrysler Group’s visual asset management department.
This paper is an elaboration of a presentation made by the author
at the Henry Stewart Conference in Los Angeles on 2nd November,
2012.
- Editorial
- Abstract: Editorial
Content Type Journal Article
Category Editorial
Pages 312-313
Authors
Daryn Moody
Journal Journal of Digital Media Management
Online ISSN 2047-1300
Journal Volume Volume 1
Journal Issue Volume 1, Number 4 / Spring, 2013
PubDate: Thu, 07 Mar 2013 18:25:05 GMT
- Abstract: Editorial
- Here be dragons/ Navigating the uncharted waters of digital initiatives in cultural institutions
- Abstract: Many cultural institutions are implementing digital asset
management (DAM) systems to fulfil internal needs or to
meet patrons’ demands. The native metadata schema for most DAM
systems do not accommodate the needs of cultural institutions and
prevailing literature fails to address implementation planning
needs in non-profit environments. This paper presents a case
study of such an implementation and concludes by suggesting that
in order to smooth the implementation of future digital
initiatives, organisations should centralise potential assets,
assess the collection, document information about the assets and
standardise naming conventions and workflow before beginning the
planning process.
Content Type Journal Article
Category Practice papers
Pages 323-329
Authors
Shaula M. Stephenson
Journal Journal of Digital Media Management
Online ISSN 2047-1300
Journal Volume Volume 1
Journal Issue Volume 1, Number 4 / Spring, 2013
PubDate: Thu, 07 Mar 2013 18:25:05 GMT
- Abstract: Many cultural institutions are implementing digital asset
management (DAM) systems to fulfil internal needs or to
meet patrons’ demands. The native metadata schema for most DAM
systems do not accommodate the needs of cultural institutions and
prevailing literature fails to address implementation planning
needs in non-profit environments. This paper presents a case
study of such an implementation and concludes by suggesting that
in order to smooth the implementation of future digital
initiatives, organisations should centralise potential assets,
assess the collection, document information about the assets and
standardise naming conventions and workflow before beginning the
planning process.
- Using quick response codes for consumer-initiated marketing communication strategy
- Abstract: A quick response (QR) code, which is a
two-dimensional square image, is an open-source technology, free
to use, simple to create and capable of being tracked. QR codes
offer a bridge from the real world to interactive media, via
mobile phones. After following a simple process, a user can find
himself/herself connected to hoards of information offered by
any marketer and, by employing QR codes, marketers can expedite
the adoption of their offerings and create a competitive
advantage. Although QR codes are yet to be widely adopted, the
benefits they offer mean that their use is likely to be
widespread. With the technology becoming conveniently accessible,
customers in developing countries have also started using QR
codes. This paper describes how QR codes can be created and
scanned and ways to download code deciphering applications. The
paper also sets out basic criteria for implementation of an
effective QR marketing strategy, when marketers are deploying QR
codes and distributing them through physical and online
environments. The paper concludes by considering possible future
developments.
Content Type Journal Article
Category Practice papers
Pages 282-295
Authors
Mohit Maurya
Journal Journal of Digital Media Management
Online ISSN 2047-1300
Journal Volume Volume 1
Journal Issue Volume 1, Number 3 / Autumn, 2012
PubDate: Tue, 11 Dec 2012 15:23:15 GMT
- Abstract: A quick response (QR) code, which is a
two-dimensional square image, is an open-source technology, free
to use, simple to create and capable of being tracked. QR codes
offer a bridge from the real world to interactive media, via
mobile phones. After following a simple process, a user can find
himself/herself connected to hoards of information offered by
any marketer and, by employing QR codes, marketers can expedite
the adoption of their offerings and create a competitive
advantage. Although QR codes are yet to be widely adopted, the
benefits they offer mean that their use is likely to be
widespread. With the technology becoming conveniently accessible,
customers in developing countries have also started using QR
codes. This paper describes how QR codes can be created and
scanned and ways to download code deciphering applications. The
paper also sets out basic criteria for implementation of an
effective QR marketing strategy, when marketers are deploying QR
codes and distributing them through physical and online
environments. The paper concludes by considering possible future
developments.
- Reduce complexity, increase productivity, recover control, drive innovation: Four steps to profitability
- Abstract: Faster, better, more — the technological advances of the
last decade make more and more possible and also lead to higher
and higher requirements, which lead inevitably to more complex
production processes. Nothing other than workflow management can
reverse this trend. Therefore, hardly any other buzzword is so
popular — and misused. This paper gives information based on real
media projects for companies such as Sony, Time Warner, A+E
Networks, Red Bull, ARD, etc to show what intelligent workflows
are truly capable of and how other ‘hyped-up’ topics such as
BPM/SCM, MAM/DAM, SOA/EAI, FIMS/BXF etc all fit
into a simple and consistent overall picture.
Content Type Journal Article
Category Practice papers
Pages 263-281
Authors
Tobias Soppa
Journal Journal of Digital Media Management
Online ISSN 2047-1300
Journal Volume Volume 1
Journal Issue Volume 1, Number 3 / Autumn, 2012
PubDate: Tue, 11 Dec 2012 15:23:12 GMT
- Abstract: Faster, better, more — the technological advances of the
last decade make more and more possible and also lead to higher
and higher requirements, which lead inevitably to more complex
production processes. Nothing other than workflow management can
reverse this trend. Therefore, hardly any other buzzword is so
popular — and misused. This paper gives information based on real
media projects for companies such as Sony, Time Warner, A+E
Networks, Red Bull, ARD, etc to show what intelligent workflows
are truly capable of and how other ‘hyped-up’ topics such as
BPM/SCM, MAM/DAM, SOA/EAI, FIMS/BXF etc all fit
into a simple and consistent overall picture.
- The ‘mediafication’ of business: How leaders in digital operations are becoming company heroes
- Abstract: Media are converging on both a macro (across
industries) and a micro level (in content
consumption) as entertainment companies expand beyond their
core sectors and non-media companies increasingly integrate media
assets into their offerings. This ‘mediafication’ of business is
propelling companies into new arenas that present a wide variety
of operational challenges. This paper discusses how media asset
management initiatives, which are being developed to address the
latest challenges, can vary widely, even within the same sector.
It also explains how the capabilities developed as a consequence
of these operational initiatives can become valuable assets in
their own right, creating ‘engines of innovation’ that convert
cost centres into centres of innovation for new products and
services. Leaders in digital asset management are becoming heroes
through the development of these new products and services that
drive additional company revenue.
Content Type Journal Article
Category Practice papers
Pages 253-262
Authors
Peri Shamsai
Journal Journal of Digital Media Management
Online ISSN 2047-1300
Journal Volume Volume 1
Journal Issue Volume 1, Number 3 / Autumn, 2012
PubDate: Tue, 11 Dec 2012 15:23:10 GMT
- Abstract: Media are converging on both a macro (across
industries) and a micro level (in content
consumption) as entertainment companies expand beyond their
core sectors and non-media companies increasingly integrate media
assets into their offerings. This ‘mediafication’ of business is
propelling companies into new arenas that present a wide variety
of operational challenges. This paper discusses how media asset
management initiatives, which are being developed to address the
latest challenges, can vary widely, even within the same sector.
It also explains how the capabilities developed as a consequence
of these operational initiatives can become valuable assets in
their own right, creating ‘engines of innovation’ that convert
cost centres into centres of innovation for new products and
services. Leaders in digital asset management are becoming heroes
through the development of these new products and services that
drive additional company revenue.
- The creative life cycle: Using DAM to get the most from creative workers
- Abstract: This paper proposes the idea of using a centralised DAM
system to aid creative workers in fulfilling their innovative
potential while still incorporating all the aspects of a
traditional creative production workflow. It introduces a
circular life cycle of assets to the production process rather
than the traditional linear one, and demonstrates how this
process can enrich the assets produced by a company, as well as
allowing creative workers to focus on generating new and exciting
content rather than spending too much time searching for, and
recreating material. It also shows how the digital life cycle can
preserve previously lost information and assets, and shorten the
time taken in approvals and collaborations.
Content Type Journal Article
Category Practice papers
Pages 247-252
Authors
Romney Whitehead
Journal Journal of Digital Media Management
Online ISSN 2047-1300
Journal Volume Volume 1
Journal Issue Volume 1, Number 3 / Autumn, 2012
PubDate: Tue, 11 Dec 2012 15:23:08 GMT
- Abstract: This paper proposes the idea of using a centralised DAM
system to aid creative workers in fulfilling their innovative
potential while still incorporating all the aspects of a
traditional creative production workflow. It introduces a
circular life cycle of assets to the production process rather
than the traditional linear one, and demonstrates how this
process can enrich the assets produced by a company, as well as
allowing creative workers to focus on generating new and exciting
content rather than spending too much time searching for, and
recreating material. It also shows how the digital life cycle can
preserve previously lost information and assets, and shorten the
time taken in approvals and collaborations.
- The challenges of DAM as a workflow management system
- Abstract: Digital asset management systems have successfully
evolved to serve asset repository needs, but more and more, DAM
systems are being looked at additionally to serve asset workflow
management needs. This paper looks at the advantages and
disadvantages of employing DAM technology to perform asset
workflow management tasks. It examines the ultimately successful
roll-out of a DAM system tasked with performing both archiving
and workflow functions at American Express Publishing. It looks
closely at some of the problems encountered and solutions
implemented in a real-time production environment, while
considering some of the fundamental questions to be anticipated
when employing a DAM for workflow management.
Content Type Journal Article
Category Practice papers
Pages 237-246
Authors
Holly Boerner
Journal Journal of Digital Media Management
Online ISSN 2047-1300
Journal Volume Volume 1
Journal Issue Volume 1, Number 3 / Autumn, 2012
PubDate: Tue, 11 Dec 2012 15:23:06 GMT
- Abstract: Digital asset management systems have successfully
evolved to serve asset repository needs, but more and more, DAM
systems are being looked at additionally to serve asset workflow
management needs. This paper looks at the advantages and
disadvantages of employing DAM technology to perform asset
workflow management tasks. It examines the ultimately successful
roll-out of a DAM system tasked with performing both archiving
and workflow functions at American Express Publishing. It looks
closely at some of the problems encountered and solutions
implemented in a real-time production environment, while
considering some of the fundamental questions to be anticipated
when employing a DAM for workflow management.
- The role of innovative technology in monetising content by delivering it to more people more efficiently
- Abstract: With the proliferation of smartphones, tablets,
streaming players, connected televisions and other high-bandwidth
connected devices, today’s audiences demand information and
entertainment anywhere, anytime, on any screen. Content owners
could meet that demand using clever, cost-effective, highly
automated systems that have the potential to make it feasible and
profitable to distribute all kinds of content. However, many
content owners currently rely on home-grown and unnecessarily
complex content management and distribution solutions that
require excessive manual manipulation — and often capital
investment — which reduces efficiency and cost-effectiveness. In
fact, these inefficiencies often undermine business viability and
viewer access, especially if the actual ‘value’ of the content is
unknown. To overcome these challenges and make the most of their
assets, content owners must implement technologies that
streamline content management and distribution for over the top
(OTT) direct targeting of consumers. Fully automated,
rule-based, online publishing solutions exist today that target
the most popular consumer technologies. Where possible, cloud
technology — elastically scalable resources — can also be
leveraged to minimise capital costs and streamline workflows.
This paper will describe the capabilities of new, highly
efficient, automated OTT publishing systems, including technology
advances in online, viewer-targeted publishing and best practices
for metadata transport, migration, encoding, transcoding and
cloud-based deployments. The paper will focus on practical
application, with consideration for interoperability,
sustainability and return on investment.
Content Type Journal Article
Category Practice papers
Pages 229-236
Authors
Brian Campanotti
Journal Journal of Digital Media Management
Online ISSN 2047-1300
Journal Volume Volume 1
Journal Issue Volume 1, Number 3 / Autumn, 2012
PubDate: Tue, 11 Dec 2012 15:23:04 GMT
- Abstract: With the proliferation of smartphones, tablets,
streaming players, connected televisions and other high-bandwidth
connected devices, today’s audiences demand information and
entertainment anywhere, anytime, on any screen. Content owners
could meet that demand using clever, cost-effective, highly
automated systems that have the potential to make it feasible and
profitable to distribute all kinds of content. However, many
content owners currently rely on home-grown and unnecessarily
complex content management and distribution solutions that
require excessive manual manipulation — and often capital
investment — which reduces efficiency and cost-effectiveness. In
fact, these inefficiencies often undermine business viability and
viewer access, especially if the actual ‘value’ of the content is
unknown. To overcome these challenges and make the most of their
assets, content owners must implement technologies that
streamline content management and distribution for over the top
(OTT) direct targeting of consumers. Fully automated,
rule-based, online publishing solutions exist today that target
the most popular consumer technologies. Where possible, cloud
technology — elastically scalable resources — can also be
leveraged to minimise capital costs and streamline workflows.
This paper will describe the capabilities of new, highly
efficient, automated OTT publishing systems, including technology
advances in online, viewer-targeted publishing and best practices
for metadata transport, migration, encoding, transcoding and
cloud-based deployments. The paper will focus on practical
application, with consideration for interoperability,
sustainability and return on investment.
- The role of librarians in DAM projects
- Abstract: From information to knowledge to metadata in digital
asset management (DAM), a librarian can be key to the
success of any content management system. This paper describes
two case studies of how librarians are important to DAM and the
organisation. It shows how librarians apply traditional and
modern skills to empower organisations to leverage their
strategic knowledge assets, blowing up librarian stereotypes
while positively contributing to the bottom line.
Content Type Journal Article
Category Practice papers
Pages 222-228
Authors
Deborah Hunt
Journal Journal of Digital Media Management
Online ISSN 2047-1300
Journal Volume Volume 1
Journal Issue Volume 1, Number 3 / Autumn, 2012
PubDate: Tue, 11 Dec 2012 15:23:02 GMT
- Abstract: From information to knowledge to metadata in digital
asset management (DAM), a librarian can be key to the
success of any content management system. This paper describes
two case studies of how librarians are important to DAM and the
organisation. It shows how librarians apply traditional and
modern skills to empower organisations to leverage their
strategic knowledge assets, blowing up librarian stereotypes
while positively contributing to the bottom line.
