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Journal Cover New Library World
   Journal TOC RSS feeds Export to Zotero [547 followers]  Follow    
   Hybrid Journal Hybrid journal (It can contain Open Access articles)
     ISSN (Print) 0307-4803
     Published by Emerald Homepage  [308 journals]   [SJR: 0.845]   [H-I: 11]
  • Editorial
    • Authors: David Michael Baker
      Abstract: New Library World, Volume 115, Issue 7/8, July 2014.
      PubDate: Fri, 29 Aug 2014 07:55:36 GMT
  • Library marketing: moving between traditional and digital strategies
    • Authors: Bruce Massis et al
      Abstract: New Library World, Volume 115, Issue 7/8, August 2014. Purpose The purpose of this column is to provide several discussion themes on which to muse regarding the strategy of library marketing in today’s technology-rich environment. Design/methodology/approach Literature review and commentary on this topic that has been addressed by professionals, researchers and practitioners. Findings Moving between the traditional model of library marketing to the cutting edge model is occurring through the numerous digital communication tools used every day. Not only must the library rely on these modes of marketing, but must also recognize that their patrons share that space with them and the many contacts each one of those patrons have as well, thus potentially expanding the library audience and therefore positively expanding its user base. Originality/value The value in addressing this issue is to examine approaches to marketing library services in an effort to present the reader with several discussion points on the topic.
      PubDate: Wed, 06 Aug 2014 21:51:01 GMT
  • Keeping up with the law: investigating lawyers’ monitoring behaviour
    • Authors: Stephanie Ellis et al
      Abstract: New Library World, Volume 115, Issue 7/8, August 2014. Purpose We wanted to provide an enriched understanding of how lawyers keep up-to-date with legal developments. Maintaining awareness of developments in an area (known as ‘monitoring’) is an important aspect of professional’s information work. This is particularly true for lawyers, who are expected to keep up-to-date with legal developments on an on-going basis. Design/methodology/approach We wanted to provide an enriched understanding of how lawyers keep up-to-date with legal developments. Maintaining awareness of developments in an area (known as ‘monitoring’) is an important aspect of professional’s information work. This is particularly true for lawyers, who are expected to keep up-to-date with legal developments on an on-going basis. Findings The lawyers mostly used electronic resources (particularly e-mail alerts and an electronic tool that alerted them to changes in website content), alongside interpersonal sources such as colleagues, customers and professional contacts. Printed media such as journals and newspapers were used more rarely and usually to complement electronic and person-based resources. A number of factors were found to influence choice. These included situational relevance, presentation, utility and trustworthiness, the speed of content acquisition, and interpretation facilitated by the resource. Originality/value Our findings enrich our understanding of lawyers’ monitoring behaviour, which has so far received little direct research attention. Our design suggestions have the potential to feed into the design of new and improvement of existing digital current awareness resources. Our findings have the potential to act as ‘success criteria’ by which these resources can be evaluated from a user-centred perspective.
      PubDate: Wed, 06 Aug 2014 21:50:30 GMT
  • A study of print and computer based reading to measure and compare rates
           of comprehension and retention
    • Authors: Jackie Young et al
      Abstract: New Library World, Volume 115, Issue 7/8, August 2014. Purpose The study observed, measured and recorded comparative cognitive processes in print and online to explain the differences, if any, in the readers’ information gathering processes and their subsequent comprehension and retention of information. It also examined the strategies that readers adopt that differ from print when reading online. Standardized reading comprehension scores were also collected. The results indicated that the participants demonstrated functional equivalency in both media but they had a preference for print. The linear individualistic mentality learned through print gave the study group participants the skills to successfully navigate through the dense web of information that constitutes the Internet. Story presentation and hierarchy, key elements of the print design process are less evident or absent online. As a consequence, as previous research has demonstrated, online readers are more poorly informed than print readers – but not in this case. The research from this study demonstrates that when the authors of the print media are those who also control the integrity of online content, print and web readers are equally well informed. Design/methodology/approach Coded texts from The Guardian Newspaper, The Economist and The New Yorker were used in a media lab to measure the study group's ability to read and retrieve information from the publications' print and Web editions. They were scored on how well they retrieved the core information in the articles from both media. Focus group sessions probed for information about reading in print and online at the end of the reading sessions. This gave valuable insight into the coping strategies that the participants used when engaging with online texts. Their were two sessions each of 3 hours and the participants were university students. Findings The study results show that the group were functionally equivalent in both print and online reading. However they had a profound distrust for online content in general which they found to be inaccurate and unstable. Websites they conclude never achieve "fixity". When reading online the study group scrolls through the text to retrieve facts and then goes to a print source verify the accuracy of the content. They do not engage with the content online as they do with print. While acknowledging that the publications in the study were reputable and of a high quality the group still found scrolling through the websites tedious. The printed page was to the study group a cultural object. Research limitations/implications This was a small study with 11 participants in a controlled environment on two evenings each lasting 3 hours. While the readings were intense the researchers saw no evidence of fatigue. The group were very vocal during the focus group sessions and gave valuable insights into the reading process. The stories were exactly the same in both media, were well written and edited. Typographic cues that give the reader priorities when engaging with the texts were transfered from the print to the online editions. HTML texts to this group are an impediment to the reading process and the amount of texts require too much time to read. A larger study with a more diverse readership reading more general news is required to verify the findings. This is being planned. As one of the study group stated "I grew up with print but younger people do not have the benefits of print." Practical implications Typography provides a language with visual form and through that form conveys the meaning of a text. The print reader decodes what she reads on the printed page allowing her to quickly absorb and parse large amount of text, discarding redundant content. The question now becomes which print reading operations are being transferred to the process of to extract relevant facts. Five centuries of continuous improvement of print communications have yet to be successfully transferred to the Internet. The visual aspects of print, the colour advertisement, the photograph, elements that aided the print reader's navigation are an intrusion on the web. A new form of navigation one that is more elegant and intuitive than the present is required. Originality/value As a newspaper and magazine designer and teacher I have been increasingly concerned with the transfer of information from the printed page to the computer screen. Many studies have been conducted on aspects of reading and designing for online reading. They are very often inaccurate and as such inconclusive. Reading is complex and measuring it difficult. I conducted this study as both a designer and from an academic perspective. I hope that it encourages a robust debate.
      PubDate: Thu, 31 Jul 2014 20:07:45 GMT
  • The roles of the school librarians as information literacy specialists: a
           comparative study between Hong Kong, Shanghai, South Korea, Taipei, and
    • Authors: Patrick Lo et al
      Abstract: New Library World, Volume 115, Issue 7/8, August 2014. Purpose School librarians are not merely managers of the school libraries, nowadays they are also expected to serve as administrators, teaching consultants, information specialists, and information literacy teachers, etc. Unfortunately, in many countries, especially in Asia there has always been a lack of understanding on the parts of the classroom teachers and school administration about their role as information literacy (IL) specialists in the public school system. The study is designed to examine and compare the different roles and expectations of the school librarians as information literacy instructors between Hong Kong, Japan, Shanghai, South Korea, and Taipei. Design/methodology/approach The school librarians in Hong Kong, Japan, Shanghai, South Korea, and Taipei were invited to take part in a questionnaire survey. A total number of 466 self-completed questionnaires were collected from all 5 regions. Findings The results indicated that the school librarians in both Taipei and South Korea outperformed the other regions, in terms of the scope and extent of duties and responsibilities these school librarians undertook as information literacy skills instructors. The staffing and organizational structures amongst the school libraries in Taipei also tended to be far more affluent and ‘departmentalized’ in comparison to the other 4 regions. Results also indicated that the amount of IL instructions carried out by the school librarians were directly proportional to the frequencies of collaborations the school librarians carried out with other subject teachers, as well as the extent the librarians themselves could contribute to the curriculum, as both information consultants and curriculum facilitators. Finally, the amount and level of reference duties performed by these school librarians for supporting the teaching of other subject teachers was another factor contributing to the overall success of IL instructions programmes being carried out. Originality/value The complex interactions of global trend and local responses in education system cannot easily be understood without the use of comparative studies (Arnove and Torres, 1999). The value of comparative studies lies in its potentials in highlighting the strengths and deficiencies of the education systems being examined, and thereby identifying valuable features of both foreign and local systems, as well as exposing defects for necessary improvements. Nevertheless, there has been a lack of cross-regional comparative research on IL programmes carried out via school libraries in East Asia. This study aims to provide a cross-analysis of empirical data collected in 5 different regions in East Asia for examining the issues of the role of the school librarians as IL skills specialists, by looking at their relationships with other colleagues, as well as their role as curriculum facilitator within the school community as a whole.
      PubDate: Thu, 31 Jul 2014 20:07:44 GMT
  • Identifying the prevailing images in library & information science
           profession: is the landscape changing'
    • Authors: Evgenia Vassilakaki et al
      Abstract: New Library World, Volume 115, Issue 7/8, August 2014. Purpose This paper aims to provide a systematic review on Library and Information Science profession’s image and stereotypes from 2000-2013. In particular, it aims to identify and analyze the prevailing images of librarians in various contexts and explore possible changes occurring over time. Design/methodology/approach The method of systematic review is adopted to identify the prevailing images in Library and Information Science profession. Specifically, sixty papers were selected and five main themes emerged such as “public’s perceptions”, “librarians’ perceptions”, “students’ perceptions”, “mass media” and “image as an issue” after a thorough analysis of papers’ aim. Findings It was found that librarians were negatively perceived by both the wider public and the students. In terms of mass media, the image of ‘the old maid’ was dominant whereas newspapers focused on the male librarian who was perceived as glamorous. Positive stereotypes were also found in children books. On the whole, librarian’s image and relevant stereotypes have not changed considerably over time. Research limitations/implications This literature review considered only papers published between 2000 and 2013 and only in English mainly due to language restrictions. Originality/value This review identifies, critically analyzes and discusses the literature on the prevailing images and stereotypes associated with Library and Information Science profession in the last thirteen years. In addition, it attempts to identify and discuss any changes that occurred in this time frame.
      PubDate: Thu, 31 Jul 2014 20:07:11 GMT
  • Phenomenology and organizational communication
    • Authors: John M. Budd et al
      Abstract: New Library World, Volume 115, Issue 7/8, August 2014. Purpose Achieving effective communication in organizations like libraries and information agencies is a difficult challenge. The business literature offers some suggestions, but those fall short. Employment of phenomenological methods by managers can help meet the challenge and bring people together around the intended messages. This paper presents ways for managers to attain the phenomenological attitude. Design/methodology/approach Of utmost importance to effective communication is transcending what can be called the “natural attitude” in favor of the “phenomenological attitude.” This requires recognition by managers of the unique relationship of self and other, plus the realization that action is intentional (meaning that being conscious means being conscious of something). This paper presents ways for managers to attain the phenomenological attitude. Findings Phenomenological methods of communicating have the potential to engage and involve everyone in the organization by enabling all to comprehend fully the nature of what is communicated and what is to be accomplished. Originality/value Phenomenology is seldom applied to organizational communication; this paper demonstrates that it presented the wherewithal to help managers improve the effectiveness of libraries and information agencies.
      PubDate: Thu, 31 Jul 2014 20:07:10 GMT
  • Academic librarians’ perceptions of the benefits and challenges of
           adopting e-learning for continuing professional development in Lagos
           state, Nigeria
    • Authors: Stella Ngozi Anasi et al
      Abstract: New Library World, Volume 115, Issue 7/8, August 2014. Purpose This paper aims to examine and discuss academic librarians’ perceptions of the benefits and challenges of adopting e-learning for continuing professional development. Design/methodology/approach In order to elicit the necessary information, this study adopted a descriptive survey design, using questionnaire as instrument for data collection. The study population consists of five tertiary institutions-two universities, two polytechnics and one college of education, selected as sample using purposive sampling technique. The study also conducted a literature review on studies done on benefits and challenges of e-learning for professional development. The literature review is built on resources from online and offline. Findings Academic librarians in Lagos State were unanimous in their perception of benefits and challenges of adoption of e-learning for continuing professional development. The major benefits of e-learning were that e-learning opens up new frontiers for professional learning, supports knowledge generation and management and gives librarians an opportunity to broaden their knowledge. However, the major challenges to adopting e-learning for continuing professional development were inadequate power supply, inadequate knowledge of how to operate e-learning tools and limited bandwidth. Practical implications This paper establishes that the role of academic librarians in the provision of information for learning and study in academic institutions places them in an advantageous position to engage in e-learning activities for professional development. It also extols the need for top library management to deploy all resources within their reach to develop technology-enhanced learning system. This should also be complemented with the development and implementation of e-learning curriculum in library schools in Nigeria in order to inculcate e-learning culture. Originality/value The paper contributes to empirical research on e-learning for continuing professional development among librarians in Nigeria. Librarians who are interested in professional development will find this article useful.
      PubDate: Thu, 31 Jul 2014 20:07:09 GMT
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