Hybrid journal * Containing 1 Open Access article(s) in this issue * ISSN (Print) 1753-5212 - ISSN (Online) 1753-5220 Published by Inderscience Publishers[450 journals]
Authors:Parthajit Roy, Abhijit Roy Pages: 255 - 272 Abstract: Present study focused on social network analysis in tourism industry of Uttarakhand, India which primarily investigates the structure, capacities of supply chain actors. The results of the research show the relationship pattern between tour operators and travel agencies and other stakeholders in tourism destination, web connections between tourism companies or stakeholders' relationships for sustainable tourism. Data used in the study are derived from multiple sources (primary and secondary resources). The present research aims to utilise network analysis to study the relationships between entities using case study method. This paper attempts to fill the gap of application of network analysis in tourism services distribution channels. Keywords: TDC; tourism distribution channels; network analysis; case study; competitiveness; smart tourism; Tourism 2.0; TSCM; tourism supply chain management; sustainable tourism; eco-centric social network analysis Citation: International Journal of Digital Culture and Electronic Tourism, Vol. 2, No. 4 (2018) pp. 255 - 272 PubDate: 2018-06-08T23:20:50-05:00 DOI: 10.1504/IJDCET.2018.092199 Issue No:Vol. 2, No. 4 (2018)
Authors:Jing Ge, Ulrike Gretzel, Yunxia Zhu Pages: 273 - 293 Abstract: Humour plays an important role in driving firm-consumer conversations on social media, yet the examination of humour from a rhetorical perspective remains unheeded in marketing and tourism literature. Drawing on the linguistic concepts of moves, speech acts, humour and rhetorical appeals, this research aims to develop a conceptual model for applying humour as a rhetorical device to initiate social media conversations. Based on this conceptual model, implications for future research are discussed. This research opens up new paths for exploring humour on social media from a rhetorical perspective and enriches the persuasion literature. It also offers tourism marketers a deep understanding of how to initiate conversations by fully leveraging the technological basis of social media. In addition, it informs the orchestration of conversations on social media through particular humour types and specific rhetorical appeals. Keywords: humour; firm-consumer conversations; rhetoric; persuasion; social media; tourism; conceptual model Citation: International Journal of Digital Culture and Electronic Tourism, Vol. 2, No. 4 (2018) pp. 273 - 293 PubDate: 2018-06-08T23:20:50-05:00 DOI: 10.1504/IJDCET.2018.092180 Issue No:Vol. 2, No. 4 (2018)
Authors:Iratxe Landa Mata, Knut Fossgard, Jan Vidar Haukeland Pages: 294 - 321 Abstract: Destination image plays a key role in helping people decide where to travel and affects satisfaction, likelihood of return visits and word of mouth. While photography is not the only way of projecting and perceiving an image, 'a picture paints a thousand words'. The rise of social media and user-generated content has made the image formation process more complex, and has reduced the extent of control that tourism suppliers can exert on the image they wish to project. It is thus necessary to further investigate whether tourists reproduce the commercialised image in what the literature calls the 'hermeneutic circle of representation' or capture and share their own impressions. This study constructs a categorisation scheme for conducting photography-based image analysis to compare images of two Norwegian destinations as projected by destination management organisations with those shared by Instagram users (perceived image). Results indicate that this circle of representation is not hermeneutic. Keywords: destination image; perceived-image; projected-image; circle of representation; user-generated-content; UGC; social media; Instagram; Nærøyfjord; Geirangerfjord Citation: International Journal of Digital Culture and Electronic Tourism, Vol. 2, No. 4 (2018) pp. 294 - 321 PubDate: 2018-06-08T23:20:50-05:00 DOI: 10.1504/IJDCET.2018.092205 Issue No:Vol. 2, No. 4 (2018)
Authors:Thomas Herdin, Roman Egger Pages: 322 - 336 Abstract: In times of globalisation the field of tourism is witnessing increasing challenges. Technologies like the information and communication technologies (ICT), social media and social network sites (SNS), Big Data, GeoMedia/LocativeMedia and phenomena like Filter Bubbles and Echo Chambers have a massive impact on the tourism industry. But the use of these new technologies often leads to a techno-deterministic reduction. To ensure economic growth for all parties concerned, especially less developed countries, the dialectical interplay between technology and culture has to be pushed into the foreground. The solution for a sustainable and healthy development lies in the integrative approach of culture. Keywords: tourism; culture; ICTs; social media; digital divides; globalisation; techno-determinism; development; challenges; sustainability; social network sites Citation: International Journal of Digital Culture and Electronic Tourism, Vol. 2, No. 4 (2018) pp. 322 - 336 PubDate: 2018-06-08T23:20:50-05:00 DOI: 10.1504/IJDCET.2018.092182 Issue No:Vol. 2, No. 4 (2018)
Authors:Thomas Herdin, Roman Egger Pages: 337 - 352 Abstract: Tour operators in developing countries have not fully embraced the use of information communication in their business operations. The purpose of this study was to identify the factors that drove Zimbabwean tour operators to adopt ICTs in their operations and those that inhibited them to do so. Both quantitative and qualitative methods were used to gather data for the study. The findings showed that the key driver for information communication technologies adoption was the need to be competitive. The findings further showed that the main deterrent to ICT adoption by tour operators was the cost of initial capital. It is recommended that the government of Zimbabwe creates a tourism revolving fund which will enable tour operators to access affordable funds for their capital expenditure. Keywords: tour operator; information communication technologies; adoption; deterrents; Zimbabwe Citation: International Journal of Digital Culture and Electronic Tourism, Vol. 2, No. 4 (2018) pp. 337 - 352 PubDate: 2018-06-08T23:20:50-05:00 DOI: 10.1504/IJDCET.2018.092201 Issue No:Vol. 2, No. 4 (2018)