Subjects -> SOCIAL SCIENCES (Total: 1815 journals)
    - BIRTH CONTROL (22 journals)
    - CHILDREN AND YOUTH (260 journals)
    - FOLKLORE (30 journals)
    - MATRIMONY (16 journals)
    - MEN'S INTERESTS (16 journals)
    - MEN'S STUDIES (96 journals)
    - SEXUALITY (57 journals)
    - SOCIAL SCIENCES (1091 journals)
    - WOMEN'S INTERESTS (44 journals)
    - WOMEN'S STUDIES (183 journals)

SOCIAL SCIENCES (1091 journals)                  1 2 3 4 5 6     

Showing 1 - 136 of 136 Journals sorted alphabetically
(En)clave Comahue. Revista Patagónica de Estudios Sociales     Open Access  
3C Empresa     Open Access   (Followers: 4)
A contrario     Full-text available via subscription   (Followers: 3)
AAS Open Research     Open Access   (Followers: 2)
Abant İzzet Baysal Üniversitesi Sosyal Bilimler Enstitüsü Dergisi     Open Access   (Followers: 1)
Abant Kültürel Araştırmalar Dergisi     Open Access  
Abordajes : Revista de Ciencias Sociales y Humanas     Open Access   (Followers: 1)
Aboriginal and Islander Health Worker Journal     Full-text available via subscription   (Followers: 18)
About Performance     Full-text available via subscription   (Followers: 13)
Academic Journal of Interdisciplinary Studies     Open Access   (Followers: 1)
Academicus International Scientific Journal     Open Access   (Followers: 4)
Access     Full-text available via subscription   (Followers: 29)
ACCESS: Critical Perspectives on Communication, Cultural & Policy Studies     Full-text available via subscription   (Followers: 16)
ACCORD Occasional Paper     Open Access   (Followers: 4)
Accountability in Research: Policies and Quality Assurance     Hybrid Journal   (Followers: 18)
Acta Academica     Full-text available via subscription   (Followers: 6)
Acta Humana     Open Access   (Followers: 1)
Acta Scientiarum. Human and Social Sciences     Open Access   (Followers: 12)
Acta Universitatis Sapientiae, Philologica     Open Access   (Followers: 2)
Actes de la Journée des Sciences et Savoirs     Open Access   (Followers: 9)
Adelphi series     Hybrid Journal   (Followers: 14)
Adıyaman Üniversitesi Sosyal Bilimler Enstitüsü Dergisi     Open Access  
Adıyaman Üniversitesi Sosyal Bilimler Enstitüsü Dergisi / Adiyaman University Journal of Social Sciences     Open Access  
Administrative Science Quarterly     Full-text available via subscription   (Followers: 242)
Administrative Theory & Praxis     Full-text available via subscription   (Followers: 8)
Adnan Menderes Üniversitesi Sosyal Bilimler Enstitüsü Dergisi     Open Access  
Adultspan Journal     Hybrid Journal   (Followers: 1)
Advocate: Newsletter of the National Tertiary Education Union     Full-text available via subscription   (Followers: 1)
África     Open Access   (Followers: 1)
Africa Spectrum     Open Access   (Followers: 17)
African Affairs     Hybrid Journal   (Followers: 74)
African Renaissance     Full-text available via subscription   (Followers: 4)
African Research Review     Open Access   (Followers: 9)
African Social Science Review     Open Access   (Followers: 11)
Afrika Focus     Open Access   (Followers: 1)
Afyon Kocatepe Üniversitesi Sosyal Bilimler Dergisi     Open Access  
Ágora : revista de divulgação científica     Open Access  
Ágora de Heterodoxias     Open Access   (Followers: 1)
Ağrı İbrahim Çeçen Üniversitesi Sosyal Bilimler Enstitüsü Dergisi     Open Access   (Followers: 1)
Ahi Evran Üniversitesi Sosyal Bilimler Enstitüsü Dergisi     Open Access  
Akademik Bakış Uluslararası Hakemli Sosyal Bilimler Dergisi     Open Access   (Followers: 1)
Akademik Hassasiyetler     Open Access  
Akademik İncelemeler Dergisi     Open Access   (Followers: 1)
Akademika : Journal of Southeast Asia Social Sciences and Humanities     Open Access   (Followers: 8)
AKADEMOS     Open Access   (Followers: 3)
Al Farabi Uluslararası Sosyal Bilimler Dergisi     Open Access  
Al-Mabsut : Jurnal Studi Islam dan Sosial     Open Access   (Followers: 1)
AL-Qadissiya Magzine for Human Sciences     Open Access   (Followers: 3)
Aleph : UCLA Undergraduate Research Journal for the Humanities and Social Sciences     Open Access   (Followers: 9)
Aletheia : Revista de Desarrollo Humano, Educativo y Social Contemporáneo     Open Access   (Followers: 1)
Algarrobo-MEL     Open Access   (Followers: 12)
Alinteri Journal of Social Sciences     Open Access   (Followers: 1)
Alliage     Free  
Alteridade     Open Access  
Ambigua : Revista de Investigaciones sobre Género y Estudios Culturales     Open Access   (Followers: 1)
American Communist History     Hybrid Journal   (Followers: 20)
Anais do Congresso de Pesquisa e Extensão e da Semana de Ciências Sociais da UEMG/Barbacena     Open Access  
Anais Eletrônicos do Congresso Epistemologias do Sul     Open Access   (Followers: 1)
ANALES de la Universidad Central del Ecuador     Open Access   (Followers: 4)
Anales de la Universidad de Chile     Open Access  
Análisis     Open Access  
Analysis     Full-text available via subscription   (Followers: 4)
Andamios. Revista de Investigacion Social     Open Access   (Followers: 1)
Anduli : Revista Andaluza de Ciencias Sociales     Open Access  
Anemon Muş Alparslan Üniversitesi Sosyal Bilimler Dergisi     Open Access  
Anka E-Dergi     Open Access  
Ankara Üniversitesi Sosyal Bilimler Dergisi     Open Access  
Ankara University SBF Journal     Open Access   (Followers: 1)
Annals of Humanities and Development Studies     Open Access   (Followers: 7)
Annals of the American Academy of Political and Social Science     Hybrid Journal   (Followers: 49)
Annuaire de l’EHESS     Open Access  
Anthropocene Review     Hybrid Journal   (Followers: 8)
Anthurium : A Caribbean Studies Journal     Open Access   (Followers: 8)
Approches inductives : Travail intellectuel et construction des connaissances     Open Access  
Apuntes : Revista de Ciencias Sociales     Open Access   (Followers: 2)
Apuntes de Investigación del CECYP     Open Access  
Arbejdspapirer : Professionshøjskolen Metropol     Open Access   (Followers: 5)
Arbetsliv i omvandling     Open Access  
Arbor     Open Access  
Argomenti. Rivista di economia, cultura e ricerca sociale     Open Access   (Followers: 4)
Argumentos : Revista do Departamento de Ciências Sociais da Unimontes     Open Access  
Argumentos. Revista de crítica social     Open Access  
Around the Globe     Full-text available via subscription   (Followers: 1)
Arquivos do CMD : Cultura, Memória e Desenvolvimento     Open Access  
Articulo - Journal of Urban Research     Open Access   (Followers: 8)
Artvin Coruh University International Journal of Social Sciences     Open Access  
Asia Pacific Journal of Sport and Social Science     Hybrid Journal   (Followers: 6)
Asian Journal of German and European Studies     Open Access  
Asian Journal of Quality of Life     Open Access   (Followers: 1)
Asian Journal of Social Science     Hybrid Journal   (Followers: 17)
Asian Journal of Social Sciences and Management Studies     Open Access   (Followers: 8)
Asian Research Journal of Arts & Social Sciences     Open Access   (Followers: 1)
Asian Social Science     Open Access   (Followers: 8)
Astrolabio, Nueva Época     Open Access  
Asya Araştırmaları Uluslararasi Sosyal Bilimler Dergisi / Journal of Asian Studies     Open Access  
Atatürk Dergisi     Open Access  
Atatürk Üniversitesi Edebiyat Fakültesi Dergisi     Open Access  
Ateneo Chinese Studies Program Lecture Series     Open Access  
Aurum Journal of Social Sciences     Open Access  
Australasian Review of African Studies, The     Full-text available via subscription   (Followers: 2)
Australian Aboriginal Studies     Full-text available via subscription   (Followers: 9)
Australian and Aotearoa New Zealand Psychodrama Association Journal     Full-text available via subscription   (Followers: 2)
Australian Journal of Emergency Management     Full-text available via subscription   (Followers: 29)
Australian Journal on Volunteering     Full-text available via subscription   (Followers: 2)
Australian Population Studies     Open Access  
Austrian Journal of South-East Asian Studies     Open Access   (Followers: 1)
Bandung : Journal of the Global South     Open Access   (Followers: 1)
BARATARIA. Revista Castellano-Manchega de Ciencias sociales     Open Access  
Barn : Forskning om barn og barndom i Norden     Open Access   (Followers: 1)
Basic and Applied Social Psychology     Hybrid Journal   (Followers: 45)
Basic Income Studies     Hybrid Journal   (Followers: 8)
Bayero Journal of Pure and Applied Sciences     Open Access   (Followers: 3)
Behavioural Sciences Undergraduate Journal     Open Access   (Followers: 5)
Berkeley Undergraduate Journal     Full-text available via subscription   (Followers: 1)
Beykent Üniversitesi Sosyal Bilimler Dergisi     Open Access  
Bhakti Persada : Jurnal Aplikasi IPTEKS     Open Access  
Big Data & Society     Open Access   (Followers: 52)
Bildhaan : An International Journal of Somali Studies     Open Access   (Followers: 5)
Bilecik Şeyh Edebali University Journal of Social Science Institute     Open Access  
Bingöl Üniversitesi Sosyal Bilimler Enstitüsü Dergisi     Open Access  
Black Sea Journal of Public and Social Science     Open Access  
Black Women, Gender & Families     Full-text available via subscription   (Followers: 18)
BMC Medical Ethics     Open Access   (Followers: 23)
Bodhi : An Interdisciplinary Journal     Open Access   (Followers: 3)
Body Image     Hybrid Journal   (Followers: 16)
BOGA : Basque Studies Consortium Journal     Open Access   (Followers: 3)
Boletín Cultural y Bibliográfico     Open Access   (Followers: 3)
Boletín Memoria     Open Access  
Border Crossing : Transnational Working Papers     Open Access   (Followers: 4)
Brain and Cognition     Hybrid Journal   (Followers: 38)
British Review of New Zealand Studies     Full-text available via subscription   (Followers: 4)
BU Academic Review     Open Access  
Bulletin de l’Institut Français d’Études Andines     Open Access   (Followers: 5)
Bulletin of Social Informatics Theory and Application     Open Access   (Followers: 1)
Búsqueda     Open Access  
Caderno CRH     Open Access   (Followers: 3)
Cadernos de Ciências Sociais Aplicadas     Open Access   (Followers: 1)
Cadernos de Estudos Sociais     Open Access   (Followers: 3)
Cadernos de Saúde     Open Access   (Followers: 1)
California Italian Studies Journal     Full-text available via subscription   (Followers: 6)
California Journal of Politics and Policy     Open Access   (Followers: 1)
Cambio : Rivista sulle Trasformazioni Sociali     Open Access  
Caminho Aberto : Revista de Extensão do IFSC     Open Access  
Campos en Ciencias Sociales     Open Access  
Canadian Journal of Human Sexuality     Hybrid Journal   (Followers: 3)
Canadian Social Science     Open Access   (Followers: 14)
Caradde : Jurnal Pengabdian Kepada Masyarakat     Open Access  
Caribbean Studies     Full-text available via subscription   (Followers: 12)
Castalia : Revista de Psicología de la Academia     Open Access  
Catalan Social Sciences Review     Open Access   (Followers: 1)
Catalyst : A Social Justice Forum     Open Access   (Followers: 10)
Catholic Social Science Review     Open Access   (Followers: 5)
CBU International Conference Proceedings     Open Access   (Followers: 3)
Cemoti, Cahiers d'études sur la méditerranée orientale et le monde turco-iranien     Open Access   (Followers: 4)
Challenges     Open Access   (Followers: 3)
Chandrakasem Rajabhat University Journal of Graduate School     Open Access  
Changing Societies & Personalities     Open Access  
China Journal of Social Work     Hybrid Journal   (Followers: 2)
Chinese Journal of Social Science and Management     Open Access  
Chinese Studies     Open Access   (Followers: 9)
Cidadania em Ação : Revista de Extensão e Cultura: Notícias     Open Access  
Ciencia e Interculturalidad     Open Access   (Followers: 3)
Ciência ET Praxis     Open Access  
Ciencia Sociales y Económicas     Open Access  
Ciencia y Sociedad     Open Access   (Followers: 3)
Ciencia, Cultura y Sociedad     Open Access   (Followers: 1)
Ciencia, Técnica y Mainstreaming Social     Open Access  
Ciencias Holguin     Open Access   (Followers: 3)
Ciências Sociais Unisinos     Open Access   (Followers: 3)
Ciencias Sociales y Educación     Open Access   (Followers: 5)
Ciencias Sociales y Humanidades     Open Access   (Followers: 4)
Ciencias Sociales y Religión/Ciências Sociais e Religião     Open Access  
CienciaUAT     Open Access   (Followers: 1)
Científic@ : Multidisciplinary Journal     Open Access  
Citizen Science : Theory and Practice     Open Access   (Followers: 1)
Citizenship Teaching & Learning     Hybrid Journal   (Followers: 9)
Ciudad Paz-ando     Open Access   (Followers: 1)
Civilizar Ciencias Sociales y Humanas     Open Access   (Followers: 3)
Civitas - Revista de Ciências Sociais     Open Access   (Followers: 3)
Claroscuro     Open Access   (Followers: 1)
CLIO América     Open Access   (Followers: 2)
CMU Journal of Law and Social Sciences     Open Access   (Followers: 2)
Cogent Social Sciences     Open Access   (Followers: 4)
Cognitive and Behavioral Practice     Hybrid Journal   (Followers: 13)
Colección Académica de Ciencias Sociales     Open Access  
Colonial Academic Alliance Undergraduate Research Journal     Open Access   (Followers: 4)
Communication, Politics & Culture     Open Access   (Followers: 14)
Communities, Children and Families Australia     Full-text available via subscription   (Followers: 4)
Community Empowerment     Open Access  
Compendium     Open Access   (Followers: 2)
Comprehensive Results in Social Psychology     Hybrid Journal   (Followers: 1)
Comprehensive Therapy     Hybrid Journal   (Followers: 3)
Comuni@cción     Open Access   (Followers: 1)
Comunitania : Revista Internacional de Trabajo Social y Ciencias Sociales     Open Access   (Followers: 1)
ConCiencia     Open Access  
Confluenze Rivista di Studi Iberoamericani     Open Access  
Connections     Open Access  
Contemporary Journal of African Studies     Full-text available via subscription   (Followers: 4)
Contemporary Social Science     Hybrid Journal   (Followers: 14)
CONTRA : RELATOS desde el Sur     Open Access  

        1 2 3 4 5 6     

Similar Journals
Journal Cover
Chinese Journal of Social Science and Management
Number of Followers: 0  

  This is an Open Access Journal Open Access journal
ISSN (Online) 2586-8535
Published by Panyapiwat Institute of Management Homepage  [2 journals]
  • A HISTORICAL EXAMINATION ON SYNTACTIC FUNCTION OF TRANSITIVE SEPARABLE
           WORDS “DANXIN” AND ITS PRESENTATION IN TEACHING MATERIAL

    • Authors: Caijun Lin
      Pages: 1 - 13
      Abstract: Based on ancient Chinese and modern Chinese corpus of Peking University, we made a historical
      examination on syntactic functions of transitive separable words “danxin”. The study found that the
      separable words “danxin” can take objects and frequency of use is higher from Ming dynasty to modern
      times, and its syntactic function expand continuously. Furthermore, after investigated twenty sets of
      Teaching Chinese as a Foreign Language (TCFL) textbook at elementary and intermediate level, we found
      the presentation of separable words “danxin” in each textbook is different and its shortcomings are
      obvious. In view of the teaching Chinese as a foreign language, we put forward the corresponding
      suggestions on how to deal with the separable words in TCFL textbooks.
      PubDate: 2018-12-31
      Issue No: Vol. 2, No. 2 (2018)
       
  • A CONTRASTIVE ANALYSIS OF CHINESE AND THAI QUANTIFIERS “张” AND
           “แผ่น [PʰƐːN21]” IN THE PERSPECTIVE OF COGNITIVE METONYMY
           BASED ON COGNITIVE METONYMY

    • Authors: Bunsikan Tangpakorn
      Pages: 14 - 23
      Abstract: Metonymy is a basic cognitive way of recognizing things, and based on the cognitive ability of
      human language, we can make things relevant, so that a thing can be replaced by another using on
      metonomy in the appropriate context. In this paper, the quantifier term “Zhang” in Chinese and
      “แผ่น [pʰɛːn21]” in Thai were analyzed. The study mainly discuss the significant impact of the concept
      of metonymy cognitive form for quantifiers “Zhang” and “แผ่น [pʰɛːn21]” to choose collocation noun,
      and obtain the similarities and differences between them and the reasons behind them.
      PubDate: 2018-12-31
      Issue No: Vol. 2, No. 2 (2018)
       
  • THE INFLUENCE OF SKILLED TALENTS IN HIGHER VOCATIONAL COLLEGES UNDER THE
           COOPERATION BETWEEN UNIVERSITIES AND ENTERPRISES ON EMPLOYMENT ABILITY:
           BASED ON THE INTERMEDIARY ROLE OF PSYCHOLOGICAL CAPITAL

    • Authors: Yi He
      Pages: 24 - 37
      Abstract: College-enterprise cooperative education is highly valued as an important way to cultivate
      skilled talents in higher vocational colleges. How to enhance the employment capacity of skilled personnel'
      What are the influencing facters' These problems are still lack of quantitative research. Three hundred
      and six vocational students participating in the college enterprise cooperative education, from five national
      demonstration or backbone higher vocational colleges in Guangxi province, was selected as the research
      subject in this study. The study focused on the influence of the individual psychological capital in
      college-enterprise cooperation and employment ability in intermediary effect, and mainly adopted
      mechanism that enhances multiple regression analysis and structural equation to explore college-enterprise
      cooperation higher vocational students employability. The research results provide new path choices and
      ideas for colleges and enterprises to enhance the psychological capital and employability of vocational
      students.
      PubDate: 2018-12-31
      Issue No: Vol. 2, No. 2 (2018)
       
  • RESEARCH ON MENCIUS’S “SQUARE FIELDS SYSTEM” THOUGHT BASED ON
           PEOPLE’S LIVELIHOOD

    • Authors: Wei Meng
      Pages: 38 - 54
      Abstract:  文化是一个民族区别与其他民族的重要标志, 一个民族的传统文化被弱化或被抛弃, 则会
      直接导致民族稳定的共同心理素质被弱化, 最终加速民族的消亡。 全面复兴中国传统文化是建立
      文化自信和实现文化繁荣的重要途径, 是实现中华民族伟大复兴的必要条件。 孟子思想是中华民
      族的共同财富, 对中国历史有深远的影响, 如何正确解读和应用孟子思想对传统文化复兴具有重
      要意义。 研究中采用了定性研究、 文献分析、 逻辑推理、 概念分析和历史唯物主义、 唯物辩证法
      等研究方法, 对被学术界标注 “复古” 标签的孟子 “井田制” 思想进行重新阐释, 揭示了孟子的
      “井田制” 思想的本质是基于保民、 安邦、 通过 “八夫共井” 模式对生产要素进行整合, 进而恢
      复和促进生产力发展的土地国有制思想。 该思想对解决中国现代面临因 “城镇化” 等原因造成
      的土地抛荒问题和宅基地闲置问题具有一定参考作用。 中国政府在农村土地改革中采用的坚持集
      体所有权, 落实农户承包权, 放活土地经营权的 “三权分置” 改革, 是孟子 “保民” 和整合生产
      要素、 恢复生产的 “民生” 思想在实践中得到应用的具体表现形式。
      PubDate: 2018-12-31
      Issue No: Vol. 2, No. 2 (2018)
       
  • REVISION OF CHINESE STAFF ORGANIZATIONAL COMMITMENT QUESTIONNAIRE

    • Authors: Zhenyu Chen
      Pages: 55 - 68
      Abstract: The purpose of this research was to explore the structure of staff’s organizational commitment
      in the context of Chinese culture and to revise Chinese Organizational Commitment Questionnaire
      (COCQ). Based on the Chinese staff organizational commitment structure theory of Ling Wenquan and
      analysis of 25 employee interviews by sandplay we designed the draft of COCQ which is consisted of
      58 items on the 10-factor structure of Chinese staff organization commitment. We used exploratory
      factor analysis (482 participants) to change the COCQ (58 items) and confirmatory factor analysis
      (367 participants) to verify the COCQ (34 items) Exploratory factor analysis revealed and confirmed the
      10 factor structure of organizational commitment in the context of Chinese culture. Confirmatory factor
      analysis supported a 34-item, 10-factor structure of the COCQ. In addition, the COCQ were internally
      consistent. The fitting degree of the COCQ is at an acceptable level, the questionnaire has a good
      discriminant validity, and the aggregate validity of the dimensions of the questionnaire is relatively high.
      The COCQ updated the sources and types of commitments in the Chinese staff organizational commitment
      structure theory of Ling Wenquan to develop a 10-dimensional scale; the COCQ was a measurement tool
      with good reliability and validity
      PubDate: 2018-12-31
      Issue No: Vol. 2, No. 2 (2018)
       
  • RESEARCH ON THE RELATIONSHIP BETWEEN OWNERSHIP STRUCTURE AND CORPORATE
           PERFORMANCE OF CHINESE GROWTH ENTERPRISE MARKET LISTED COMPANIES BASED ON
           THE MEDIATING EFFECT OF GOVERNANCE BEHAVIOR

    • Authors: Tao Wu, Guihua Lu
      Pages: 69 - 79
      Abstract: In order to study the relationship between ownership structure and company performance under
      the special circumstances of Chinese GEM listed companies, and to explain the contradictory research
      results between the past literature ownership structure and company performance, this paper is different
      from the traditional research path from structure to performance. Drawing on the research paradigm of
      structural behavioral performance of industrial economics (SCP paradigm), the paper analyzes the panel
      data of Chinese GEM listed companies from 2010 to 2015 by using the longitudinal method. The study
      found that based on the SCP paradigm, the relationship between ownership structure and company
      performance is not simple and direct. It is transmitted between the two through governance behavior.
      Governance behavior plays a partial intermediary role between governance structure and governance
      performance. Research has made a little exploratory research to open the structure to the “black box” of
      performance enriching the application of corporate governance theory.
      PubDate: 2018-12-31
      Issue No: Vol. 2, No. 2 (2018)
       
  • DISCUSSION ON THE SITUATION AND REFLECTION OF CHINESE VOCABULARY TEACHING
           IN THAI UNIVERSITIES

    • Authors: Pimporn Wattanakamolkul
      Pages: 80 - 91
      Abstract: The purpose of research aimed to study the problems of teaching Chinese vocabulary in Thai
      universities. The results showed that 1. The teachers pay more attention to teaching Chinese vocabulary;
      2. Teachers lack the teaching method in Chinese vocabulary especially in the lesson plan; 3. Existing
      Chinese Vocabulary teaching methods of Chinese teachers in Thai universities are revealed; 4. Problems
      in learning and teaching Chinese vocabulary are as follows: the lecturers lack knowledge in choosing the
      vocabulary and teaching method. Moreover, word are misused. The results of the research will be used
      to develop the teaching method in the future.
      PubDate: 2018-12-31
      Issue No: Vol. 2, No. 2 (2018)
       
  • STUDY OF THE EFFECT OF RELATIONAL CAPITAL ON THE STABILITY OF INDUSTRIAL
           TECHNOLOGY INNOVATION STRATEGIC ALLIANCE: THE PERSPECTIVE OF FAIRNESS
           PERCEPTION

    • Authors: Lixian Guo, Yunlong Duan
      Pages: 92 - 106
      Abstract: In recent years, the industrial technology innovation strategic alliance has developed rapidly in
      China, but there are generally problems such as low stability and low operating efficiency. How to improve
      the stability of industrial technology innovation strategic alliance is an urgent problem to be solved. Based
      on the background of innovation-driven development strategy in China, this paper explores the influence
      of relational capital on the stability of industrial technology innovation strategic alliance and the adjustment
      effect of fairness perception in this relationship through questionnaires and statistical analysis. Results
      are as follows: Relational capital has a positive effect on the stability of industrial technology innovation
      strategic alliance. Fairness perception plays a regulatory role in the relationship between relational capital
      and the stability of industrial technology innovation strategic alliance. The research results can not only
      help to expand the field of alliance stability research, but also provide a reference for improving the
      stability management level of industrial technology innovation strategic alliance.
      PubDate: 2018-12-31
      Issue No: Vol. 2, No. 2 (2018)
       
  • THE STUDY OF CHINESE LANGUAGE SERVICE: A CASE STUDY OF TERMINAL 21
           SHOPPING MALL

    • Authors: Wichita Chotchaipattarapong
      Pages: 107 - 123
      Abstract: The purposes of this research are to investigate the use of Chinese in the shopping mall at
      Terminal 21, understand the problems in communication between Chinese tourists and employees, Study
      the needs of Chinese language for Chinese tourist service in shopping mall. And therefore to provide
      suggestions and solution for future improvement.
      The results of the questionnaire survey are as follows: 1. Eighty percent of salesperson cannot
      communicate in Chinese with Chinese tourists, while twenty percent of salesperson can communicate in
      Chinese with Chinese tourists, but not fluent. The reason is that they did not learn Chinese. 2. There are
      little Chinese signages in the shopping mall.3. Chinese voice reminders 4. In social media such as
      Facebook or Instagram, the site also has not Chinese information. So, Chinese tourists cannot receive that
      information about mall activities and promotion.
      The solve the problems there should be Chinese training for the salesperson to provide salesperson
      with basic Chinese knowledge, so salespeople can communicate with tourist in Chinese.
      PubDate: 2018-12-31
      Issue No: Vol. 2, No. 2 (2018)
       
  • MARKETING STRATEGY IMPLEMENTATION OF ONLINE HANDBAG STORE ON E–COMMERCE
           PLATFORM – A COMPARATIVE CASE STUDY OF SELECTED FOUR HANDBAG COMPANIES

    • Authors: Meng Xia, Pak Thaldumrong
      Pages: 124 - 135
      Abstract: After years of development, the business activities of China’s handbag industry are now being
      conducted through online. This platform does not only reduce the time required for circulation of commodities,
      but also the operation cost. With more sophisticate of the online platforms and increasing
      number of competitors, the study aimed to find out how a shop is performing as opposed to other three
      handbag shops and what the problems are that A Shop is facing strategically, and provide some practical
      solutions. Based on the literature, to evaluate online handbag shop, the study proposed five evaluation
      aspects comprising of 1) website design, 2) product quality, 3) network security and payment method,
      4) logistics and distribution, 5) consumer complaint and after-sale service. They were implemented by
      four online handbag shops (i.e. X, Y, Z, A) that operating on Alibaba platform. The results reveal that,
      X shop obtains the highest ranking on product quality while X, Y, Z, and A Shop score equally on payment
      methods, logistics and distribution. A Shop must increase its product variety, detail the product function
      and photo image, improve the visual quality.
      PubDate: 2018-12-31
      Issue No: Vol. 2, No. 2 (2018)
       
 
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