Subjects -> SOCIAL SCIENCES (Total: 1761 journals)
    - BIRTH CONTROL (22 journals)
    - CHILDREN AND YOUTH (257 journals)
    - FOLKLORE (30 journals)
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    - MEN'S INTERESTS (16 journals)
    - MEN'S STUDIES (92 journals)
    - SEXUALITY (54 journals)
    - SOCIAL SCIENCES (1052 journals)
    - WOMEN'S INTERESTS (44 journals)
    - WOMEN'S STUDIES (178 journals)

SOCIAL SCIENCES (1052 journals)                  1 2 3 4 5 6     

Showing 1 - 136 of 136 Journals sorted alphabetically
(En)clave Comahue. Revista Patagónica de Estudios Sociales     Open Access  
3C Empresa     Open Access   (Followers: 4)
A contrario     Full-text available via subscription   (Followers: 3)
Abant İzzet Baysal Üniversitesi Sosyal Bilimler Enstitüsü Dergisi     Open Access   (Followers: 1)
Abant Kültürel Araştırmalar Dergisi     Open Access  
Abordajes : Revista de Ciencias Sociales y Humanas     Open Access   (Followers: 1)
Aboriginal and Islander Health Worker Journal     Full-text available via subscription   (Followers: 16)
About Performance     Full-text available via subscription   (Followers: 13)
Academic Journal of Interdisciplinary Studies     Open Access   (Followers: 1)
Academicus International Scientific Journal     Open Access   (Followers: 4)
Access     Full-text available via subscription   (Followers: 27)
ACCESS: Critical Perspectives on Communication, Cultural & Policy Studies     Full-text available via subscription   (Followers: 13)
ACCORD Occasional Paper     Open Access   (Followers: 4)
Accountability in Research: Policies and Quality Assurance     Hybrid Journal   (Followers: 18)
Acta Academica     Full-text available via subscription   (Followers: 6)
Acta Humana     Open Access   (Followers: 1)
Acta Scientiarum. Human and Social Sciences     Open Access   (Followers: 10)
Acta Universitatis Sapientiae, Philologica     Open Access   (Followers: 1)
Adelphi series     Hybrid Journal   (Followers: 14)
Adıyaman Üniversitesi Sosyal Bilimler Enstitüsü Dergisi     Open Access  
Adıyaman Üniversitesi Sosyal Bilimler Enstitüsü Dergisi / Adiyaman University Journal of Social Sciences     Open Access  
Administrative Science Quarterly     Full-text available via subscription   (Followers: 224)
Administrative Theory & Praxis     Full-text available via subscription   (Followers: 7)
Adnan Menderes Üniversitesi Sosyal Bilimler Enstitüsü Dergisi     Open Access  
Adultspan Journal     Hybrid Journal   (Followers: 1)
Advocate: Newsletter of the National Tertiary Education Union     Full-text available via subscription   (Followers: 1)
África     Open Access   (Followers: 1)
Africa Spectrum     Open Access   (Followers: 17)
African Affairs     Hybrid Journal   (Followers: 72)
African Renaissance     Full-text available via subscription   (Followers: 4)
African Research Review     Open Access   (Followers: 9)
African Social Science Review     Open Access   (Followers: 11)
Afrika Focus     Open Access   (Followers: 1)
Afyon Kocatepe Üniversitesi Sosyal Bilimler Dergisi     Open Access  
Ágora : revista de divulgação científica     Open Access  
Ágora de Heterodoxias     Open Access  
Ağrı İbrahim Çeçen Üniversitesi Sosyal Bilimler Enstitüsü Dergisi     Open Access   (Followers: 1)
Ahi Evran Üniversitesi Sosyal Bilimler Enstitüsü Dergisi     Open Access  
Akademik Bakış Uluslararası Hakemli Sosyal Bilimler Dergisi     Open Access   (Followers: 1)
Akademik Hassasiyetler     Open Access  
Akademik İncelemeler Dergisi     Open Access   (Followers: 1)
Akademika : Journal of Southeast Asia Social Sciences and Humanities     Open Access   (Followers: 6)
AKADEMOS     Open Access   (Followers: 2)
Al Farabi Uluslararası Sosyal Bilimler Dergisi     Open Access  
Al-Mabsut : Jurnal Studi Islam dan Sosial     Open Access   (Followers: 1)
AL-Qadissiya Magzine for Human Sciences     Open Access   (Followers: 3)
Aletheia : Revista de Desarrollo Humano, Educativo y Social Contemporáneo     Open Access   (Followers: 1)
Alinteri Journal of Social Sciences     Open Access   (Followers: 1)
Alliage     Free  
Alteridade     Open Access  
Ambigua : Revista de Investigaciones sobre Género y Estudios Culturales     Open Access   (Followers: 1)
American Communist History     Hybrid Journal   (Followers: 20)
Anais do Congresso de Pesquisa e Extensão e da Semana de Ciências Sociais da UEMG/Barbacena     Open Access  
Anais Eletrônicos do Congresso Epistemologias do Sul     Open Access   (Followers: 1)
ANALES de la Universidad Central del Ecuador     Open Access   (Followers: 3)
Anales de la Universidad de Chile     Open Access  
Análisis     Open Access  
Analysis     Full-text available via subscription   (Followers: 3)
Andamios. Revista de Investigacion Social     Open Access   (Followers: 1)
Anduli : Revista Andaluza de Ciencias Sociales     Open Access  
Anemon Muş Alparslan Üniversitesi Sosyal Bilimler Dergisi     Open Access  
Anka E-Dergi     Open Access  
Ankara Üniversitesi Sosyal Bilimler Dergisi     Open Access  
Ankara University SBF Journal     Open Access  
Annals of Humanities and Development Studies     Open Access   (Followers: 7)
Annals of the American Academy of Political and Social Science     Hybrid Journal   (Followers: 46)
Annuaire de l’EHESS     Open Access  
Anthropocene Review     Hybrid Journal   (Followers: 9)
Anthurium : A Caribbean Studies Journal     Open Access   (Followers: 8)
Approches inductives : Travail intellectuel et construction des connaissances     Open Access  
Apuntes : Revista de Ciencias Sociales     Open Access   (Followers: 2)
Apuntes de Investigación del CECYP     Open Access  
Arbetsliv i omvandling     Open Access  
Arbor     Open Access  
Argomenti. Rivista di economia, cultura e ricerca sociale     Open Access   (Followers: 4)
Argumentos : Revista do Departamento de Ciências Sociais da Unimontes     Open Access  
Argumentos. Revista de crítica social     Open Access  
Around the Globe     Full-text available via subscription   (Followers: 1)
Arquivos do CMD : Cultura, Memória e Desenvolvimento     Open Access  
Articulo - Journal of Urban Research     Open Access   (Followers: 7)
Artvin Coruh University International Journal of Social Sciences     Open Access  
Asia Pacific Journal of Sport and Social Science     Hybrid Journal   (Followers: 6)
Asian Journal of German and European Studies     Open Access  
Asian Journal of Quality of Life     Open Access   (Followers: 1)
Asian Journal of Social Science     Hybrid Journal   (Followers: 17)
Asian Journal of Social Sciences and Management Studies     Open Access   (Followers: 8)
Asian Research Journal of Arts & Social Sciences     Open Access   (Followers: 1)
Asian Social Science     Open Access   (Followers: 8)
Astrolabio, Nueva Época     Open Access  
Asya Araştırmaları Uluslararasi Sosyal Bilimler Dergisi / Journal of Asian Studies     Open Access  
Atatürk Dergisi     Open Access  
Atatürk Üniversitesi Edebiyat Fakültesi Dergisi     Open Access  
Ateneo Chinese Studies Program Lecture Series     Open Access  
Aurum Journal of Social Sciences     Open Access  
Australasian Review of African Studies, The     Full-text available via subscription   (Followers: 2)
Australian Aboriginal Studies     Full-text available via subscription   (Followers: 8)
Australian and Aotearoa New Zealand Psychodrama Association Journal     Full-text available via subscription   (Followers: 1)
Australian Journal of Emergency Management     Full-text available via subscription   (Followers: 31)
Australian Journal on Volunteering     Full-text available via subscription   (Followers: 2)
Australian Population Studies     Open Access  
Austrian Journal of South-East Asian Studies     Open Access   (Followers: 1)
Bandung : Journal of the Global South     Open Access   (Followers: 1)
BARATARIA. Revista Castellano-Manchega de Ciencias sociales     Open Access  
Barn : Forskning om barn og barndom i Norden     Open Access   (Followers: 1)
Basic and Applied Social Psychology     Hybrid Journal   (Followers: 43)
Basic Income Studies     Hybrid Journal   (Followers: 7)
Bayero Journal of Pure and Applied Sciences     Open Access   (Followers: 3)
Berkeley Undergraduate Journal     Full-text available via subscription   (Followers: 1)
Beykent Üniversitesi Sosyal Bilimler Dergisi     Open Access  
Bhakti Persada : Jurnal Aplikasi IPTEKS     Open Access  
Big Data & Society     Open Access   (Followers: 51)
Bildhaan : An International Journal of Somali Studies     Open Access   (Followers: 5)
Bilecik Şeyh Edebali University Journal of Social Science Institute     Open Access  
Bingöl Üniversitesi Sosyal Bilimler Enstitüsü Dergisi     Open Access  
Black Sea Journal of Public and Social Science     Open Access  
Black Women, Gender & Families     Full-text available via subscription   (Followers: 17)
BMC Medical Ethics     Open Access   (Followers: 22)
Bodhi : An Interdisciplinary Journal     Open Access   (Followers: 3)
Body Image     Hybrid Journal   (Followers: 16)
BOGA : Basque Studies Consortium Journal     Open Access   (Followers: 3)
Boletín Cultural y Bibliográfico     Open Access   (Followers: 3)
Boletín Memoria     Open Access  
Border Crossing : Transnational Working Papers     Open Access   (Followers: 4)
Brain and Cognition     Hybrid Journal   (Followers: 38)
British Review of New Zealand Studies     Full-text available via subscription   (Followers: 4)
BU Academic Review     Open Access  
Bulletin de l’Institut Français d’Études Andines     Open Access   (Followers: 5)
Bulletin of Social Informatics Theory and Application     Open Access  
Búsqueda     Open Access  
Caderno CRH     Open Access   (Followers: 3)
Cadernos de Ciências Sociais Aplicadas     Open Access  
California Italian Studies Journal     Full-text available via subscription   (Followers: 6)
Cambio : Rivista sulle Trasformazioni Sociali     Open Access  
Caminho Aberto : Revista de Extensão do IFSC     Open Access  
Campos en Ciencias Sociales     Open Access  
Canadian Journal of Human Sexuality     Hybrid Journal   (Followers: 2)
Canadian Social Science     Open Access   (Followers: 14)
Caradde : Jurnal Pengabdian Kepada Masyarakat     Open Access  
Caribbean Studies     Full-text available via subscription   (Followers: 11)
Castalia : Revista de Psicología de la Academia     Open Access  
Catalan Social Sciences Review     Open Access   (Followers: 1)
Catalyst : A Social Justice Forum     Open Access   (Followers: 9)
Catholic Social Science Review     Open Access   (Followers: 5)
CBU International Conference Proceedings     Open Access   (Followers: 3)
Cemoti, Cahiers d'études sur la méditerranée orientale et le monde turco-iranien     Open Access   (Followers: 4)
Challenges     Open Access   (Followers: 3)
Chandrakasem Rajabhat University Journal of Graduate School     Open Access  
Changing Societies & Personalities     Open Access  
China Journal of Social Work     Hybrid Journal   (Followers: 2)
Chinese Journal of Social Science and Management     Open Access  
Chinese Studies     Open Access   (Followers: 8)
Cidadania em Ação : Revista de Extensão e Cultura: Notícias     Open Access  
Ciencia e Interculturalidad     Open Access   (Followers: 3)
Ciência ET Praxis     Open Access  
Ciencia Sociales y Económicas     Open Access  
Ciencia y Sociedad     Open Access   (Followers: 3)
Ciencia, Cultura y Sociedad     Open Access   (Followers: 1)
Ciencia, Técnica y Mainstreaming Social     Open Access  
Ciencias Holguin     Open Access   (Followers: 3)
Ciências Sociais Unisinos     Open Access   (Followers: 3)
Ciencias Sociales y Educación     Open Access   (Followers: 5)
Ciencias Sociales y Humanidades     Open Access   (Followers: 4)
Ciencias Sociales y Religión/Ciências Sociais e Religião     Open Access  
CienciaUAT     Open Access   (Followers: 1)
Científic@ : Multidisciplinary Journal     Open Access  
Citizen Science : Theory and Practice     Open Access   (Followers: 1)
Citizenship Teaching & Learning     Hybrid Journal   (Followers: 9)
Ciudad Paz-ando     Open Access   (Followers: 1)
Civilizar Ciencias Sociales y Humanas     Open Access   (Followers: 3)
Civitas - Revista de Ciências Sociais     Open Access   (Followers: 3)
Claroscuro     Open Access   (Followers: 1)
CLIO América     Open Access   (Followers: 2)
CMU Journal of Law and Social Sciences     Open Access   (Followers: 1)
Cogent Social Sciences     Open Access   (Followers: 4)
Cognitive and Behavioral Practice     Hybrid Journal   (Followers: 12)
Colección Académica de Ciencias Sociales     Open Access  
Colonial Academic Alliance Undergraduate Research Journal     Open Access   (Followers: 4)
Communication, Politics & Culture     Open Access   (Followers: 14)
Communities, Children and Families Australia     Full-text available via subscription   (Followers: 3)
Community Empowerment     Open Access  
Compendium     Open Access   (Followers: 1)
Comprehensive Results in Social Psychology     Hybrid Journal  
Comprehensive Therapy     Hybrid Journal   (Followers: 3)
Comuni@cción     Open Access   (Followers: 1)
Comunitania : Revista Internacional de Trabajo Social y Ciencias Sociales     Open Access   (Followers: 1)
ConCiencia     Open Access  
Confluenze Rivista di Studi Iberoamericani     Open Access  
Connections     Open Access  
Contemporary Journal of African Studies     Full-text available via subscription   (Followers: 4)
Contemporary Social Science     Hybrid Journal   (Followers: 14)
CONTRA : RELATOS desde el Sur     Open Access  
Contribuciones desde Coatepec     Open Access   (Followers: 1)
Convergencia     Open Access   (Followers: 3)
Cooperativismo y Desarrollo     Open Access   (Followers: 1)
Corporate Reputation Review     Hybrid Journal   (Followers: 5)
CRDCN Research Highlight / RCCDR en évidence     Open Access   (Followers: 1)
Creative and Knowledge Society     Open Access   (Followers: 11)
Creative Approaches to Research     Full-text available via subscription   (Followers: 14)
Critical Psychology     Hybrid Journal   (Followers: 9)
Critical Studies on Terrorism     Hybrid Journal   (Followers: 42)

        1 2 3 4 5 6     

Similar Journals
Journal Cover
Comuni@cción
Number of Followers: 1  

  This is an Open Access Journal Open Access journal
ISSN (Print) 2219-7168 - ISSN (Online) 2226-1478
Published by SciELO Homepage  [912 journals]
  • Experimental evaluation of factors that affect the time of permanence of a
           user in a news website in Colombia

    • Abstract: Los portales informativos son una extensión digital de los periódicos cuya finalidad es satisfacer las necesidades de sus audiencias en términos de noticias e información. De manera que, el tiempo que permanece el lector consumiendo contenido es de gran importancia, porque gran parte de sus ingresos se obtienen a partir de pautas publicitarias. En el presente estudio se evaluó cómo el tipo de dispositivo de lectura, la presencia de contenido multimedia y la extensión de los artículos, afectan el tiempo de permanencia de los lectores. Usando una muestra de suscriptores de pago de un portal web de noticias de negocio, se realizaron tres experimentos bajo diferentes enfoques: uno en línea donde todos los usuarios pasaron por todos los tratamientos con diferentes artículos noticioso, el segundo donde el artículo noticioso fue el mismo para los sujetos y otro local realizado en un laboratorio de audiencias. A partir del análisis de varianza se determinó que el dispositivo de lectura y la presencia de contenido multimedia tienen un efecto en el tiempo de permanencia de un usuario en el sitio web. Además, en el experimento local se observó que los lectores se sienten más cómodos consumiendo contenido en dispositivos con pantallas más grandesNews websites are a digital extension of newspapers whose purpose is to meet the needs of their visitors in terms of news and information. In these sites, the time a reader remains consuming content is important because a large part of its income is obtained from advertising guidelines. In the present study, it was evaluated how the type of reading device, the presence of multimedia content and the length of the articles, affect the permanence of the readers in the site. Using a sample of paid subscribers from a business news web portal, three experiments were conducted under different approaches: online, where all users went through different news articles, online, where the news article was the same for all the subjects and an offline made in a reading laboratory. From the analysis of variance, it was determined that the reading device and the presence of multimedia content can influence the time a user stays on the website. In addition, in the local experiment, it was observed that readers feel more comfortable consuming content on devices with larger screens
       
  • Problem Based Learning as strategy for the development of competences in
           secondary education students

    • Abstract: Las estrategias metodológicas son conjunto de actividades que permiten lograr aprendizajes y hacen posible una enseñanza activa y dinámica teniendo en cuenta las necesidades del contexto, el Aprendizaje Basado en Problemas (en adelante ABP), es una estrategia que parte de un problema para generar aprendizajes en los estudiantes, en ese sentido el objetivo de esta investigación fue determinar la estrategia ABP, que permite desarrollar competencias: indaga mediante métodos científicos para construir conocimientos y explica el mundo físico basándose en conocimientos sobre seres vivos, materia y energía, biodiversidad, Tierra y universo del área de Ciencia, Tecnología y Ambiente en estudiantes de nivel secundario durante el año académico 2016. La metodología utilizada fue de tipo experimental con diseño cuasi experimental, con datos cualitativos y cuantitativos, se tomó como población a 177 estudiantes y la muestra de estudio estuvo conformado por 56 estudiantes, quienes han sido seleccionados mediante el muestreo no probabilístico, a quienes se les aplicó la pre prueba y post prueba. Los resultados de esta investigación muestran que la estrategia ABP en el desarrollo de competencias mejora el logro de aprendizaje en los estudiantes. Por lo que La Z calculada = 13,51 y la Z tabulada = 1,645. Se concluye que con la aplicación de la estrategia de ABP, mejora el desarrollo de las competencias y el logro de aprendizajes en los estudiantesThe methodological strategies Plough to set of activities that allow learning to be achieved and make activate and dynamic teaching possible taking into account the needs of the context, the Problem Based Learning (hereinafter ABP), is to strategy that starts from to problem to generate student learning, in that sense, the objective of this research was to determine the ABP strategy, that allows to develop competences: inquire through scientific methods to build knowledge and explains the physical world based on knowledge about living beings, matter and energy, biodiversity, Earth and universe of the area of Science, Technology and Environment in secondary level students, during the 2016 academic year. The methodology used was of an Experimental type with quasi-experimental design, with qualitative and quantitative dates, 177 students were taken ace to population and the study sample was made up of 56 students, who have been selected through non-probabilistic sampling, to whom the pre test and post test. The results of this research show that the ABP strategy in the development of skills improves student learning achievement. For the calculated Z = 13,51 and the tabulated Z = 1,645. It is concluded that with the application of the ABP strategy, it improves the development of skills and the achievement of student learning. It is concluded that with the application of the ABP strategy, it improves the development of skills and the achievement of student learning
       
  • Imagination and cinema: the notion of anthropos from the figure of the
           spectator

    • Abstract: El presente trabajo se plantea como un acercamiento entre la noción del imaginario con la teoría del espectador cinematográfico, formulada en 1956 por Edgar Morin, en su clásico texto El cine o el hombre imaginario y ampliada por Francesco Casetti con la tesis de la enunciación en el cine. De este modo, el objetivo principal de este artículo es plasmar unas bases teóricas provenientes de la reflexión de ambas conceptualizaciones. Así este trabajo iniciático pretende ser un aporte epistemológico para futuros proyectos investigativos. Para ello, a nivel metodológico, se desarrolla un recorrido teórico inicial que tiene su anclaje -y su respectiva lectura crítica- en los aportes de Gilbert Durand y Cornelius Castoriadis, en la permanente preocupación de ambos por "dibujar" aquellos elementos inherentes al anthropos que permiten la construcción de su entorno histórico-social desde la subjetividad. Esta última concebida como particularidad intrínseca al ser humano. Se concluye que a través de un estado artificial-imaginario el espectador se siente cercano y es capaz de reconocer la realidad de las imágenes que la gran pantalla le ofrece, entrando en contacto directo con sus fantasías, miedos y sueños. Dicho de otra manera, aquí se observa la doble dimensión del filme como artefacto y como experiencia subjetivaThe present work is presented as an approach between the notion of the imaginary with the theory of the film viewer, formulated in 1956 by Edgar Morin, in his classic text The cinema or the imaginary man and enlarged by Francesco Casetti with the thesis of the enunciation in the cinema. In this way, the main objective of this article is to capture theoretical bases from the reflection of both conceptualizations. Thus, this initiatory work aims to be an epistemological contribution to future research projects. For this, at the methodological level, an initial theoretical path is developed that has its anchor -and its respective critical reading- in the contributions of Gilbert Durand and Cornelius Castoriadis, in the permanent concern of both for "drawing" those elements inherent in anthropos that allow the construction of their historical-social environment from subjectivity. The latter conceived as intrinsic peculiarity to the human being. It is concluded that through an artificial-imaginary state the viewer feels close and is able to recognize the reality of the images that the big screen offers him, coming into direct contact with his fantasies, fears and dreams. In other words, here the double dimension of the film is observed as an artifact and as a subjective experience
       
  • FOMO syndrome and degeneration of written language in elementary school
           students

    • Abstract: La investigación tuvo como objetivo determinar el grado de relación entre el síndrome de Fear of missing out y el lenguaje escrito en estudiantes de la Institución Educativa Secundaria "José Antonio Encinas" de Juliaca, 2017. Se utilizó el diseño descriptivo-correlacional, de tipo no experimental, paradigma positivista y enfoque cuantitativo. La muestra ha sido intencional y no probabilística, conformada por estudiantes del quinto grado de secundaria, los que fueron evaluados con los instrumentos: el cuestionario de síndrome de Fear of missing out para medir el síndrome de Fear of missing out y un segundo cuestionario para medir el lenguaje escrito. Al término de la investigación se identificó que los estudiantes presentan síndrome de Fear of missing out, muy frecuentemente en un nivel muy alto, con una frecuencia que representa al 41.37%. Asimismo, se ha identificado que el 63% de estudiantes no respetan la normativa ortográfica, todo ello evidenciado en el nivel de uso del lenguaje escrito Chat. Los resultados indican que existe r=0,89**, de correlación entre las dos variables, el cual implica una relación positiva alta entre el síndrome de Fear of missing out y el lenguaje escritoThe research was aim to determine the degree of relationship between syndrome FOMO (Fear of missing out) and written language students of Secondary Educational Institution "José Antonio Encinas" of Juliaca city, 2017. They used the descriptive-correlational design of such non-experimental, positivist paradigm and approach quantitative. The sample was intentional and not probabilistic, made up of students from the fifth grade of secondary, the which they were evaluated with instruments: the questionnaire Fear of missing out syndrome to measure syndrome Fear of missing out and a second questionnaire to measure written language. At the end of the investigation it was identified that the students present Fear of missing out syndrome, very frequently at a very high level, with a frequency that represents 41.37%. Likewise, it has been identified that 63% of students do not respect the spelling regulations, all evidenced in the level of use of the written language Chat. The results indicate that there is r = 0.89 **, of correlation between the two variables, which implies a high positive relationship between Fear of missing out syndrome and written language
       
  • Contribution of storytelling for the creation of emotional marketing in a
           company of purified water of bahía de Caráquez, Ecuador 2019

    • Abstract: Actualmente las marcas se han percatado que creando un vínculo emocional en sus grupos meta apertura ventajas por sobre la competencia, y han encontrado en el viejo arte de contar historias el aliado perfecto para ese propósito. El storytelling es una potente estrategia que permite crear ese vínculo emocional entre productor y consumidor. El objetivo de esta investigación es analizar el aporte del storytelling para generar estrategias de marketing emocional en empresas de agua purificada de la ciudad de Bahía de Caráquez. La metodología implementada fue la observación y aplicación de encuestas, a clientelas de dicho producto. Los resultados fueron que los consumidores por preferencia de marca están en un 26,7 por ciento. Sin embargo, un 21,7 por ciento tienen poco conocimiento de las publicidades de las empresas objeto de estudio. Queda planteado que las empresas dedicadas a esta actividad comercial carecen de estrategias de marketing emocional en base a la creación de historias que amplíen su campo de servicio, atracción y fidelización de consumidoresCurrently, brands have realized that creating an emotional bond in their target groups opening advantages over competition and have found in the old art of storytelling the perfect ally for that purpose. Storytelling is a powerful strategy that allows you to create that emotional link between producer and consumer. The objective of this research is to analyze the contribution of storytelling to generate emotional marketing strategies in purified water companies in the city of Bahía de Caráquez. The methodology implemented was the observation and application of surveys to customers of said product. The results were that consumers by brand preference are at 26.7 percent. However, 21.7 percent have little knowledge of the advertising of the companies under study. It is proposed that companies engaged in this commercial activity lack emotional marketing strategies based on the creation of stories that expand their field of service, attraction and customer loyalty
       
  • Use of smartphones in family relationships of university students of the
           Nacional del Altiplano University of Puno

    • Abstract: El uso excesivo de los Smartphone en los jóvenes ha generado el deterioro en las relaciones familiares. El objetivo de la investigación fue determinar la relación del uso de los Smartphone con las relaciones familiares en estudiantes universitarios. Se aplicó el método hipotético deductivo, la investigación es de tipo descriptivo correlacional, se trabajó con una muestra no probabilística por conveniencia de 96 estudiantes, se aplicó la técnica de la encuesta y como instrumento el cuestionario tipo Likert con 36 ítems planteado por variables, dimensiones e indicadores. Los resultados mostraron que existe una relación entre el uso de los Smartphone con las relaciones familiares, evidenciando el deterioro de la interacción cara a cara entre padres e hijos, poco cumplimiento de las funciones familiares de socialización, de recreación y de afecto que carecen los jóvenes y los estilos de comunicación que practican en casa en su mayoría son pasivas. Llegamos a la conclusión, que el uso de los Smartphone tiene una relación significativa positiva media con las relaciones familiares en estudiantes universitarios. Las instancias educativas y la familia deben regular el uso adecuado de los Smartphone en espacios familiares, evitando el deterioro de las relaciones familiaresThe excessive use of Smartphone in young people has caused deterioration in family relationships. The objective of the research was to determine the relationship of the use of the Smartphone with family relationships in university students. The hypothetical deductive method was applied, the research is of a correlational descriptive type, a non-probabilistic sample was used for the convenience of 96 students, the survey technique was applied and as a Likert type questionnaire with 36 items raised by variables, dimensions. and indicators. The results showed that there is a relationship between the use of the Smartphone with family relationships, evidencing the deterioration of the face-to-face interaction between parents and children, poor compliance with family functions of socialization, recreation and affection that young people lack and the communication styles they practice at home are mostly passive. We conclude that the use of Smartphone has a significant positive average relationship with family relationships in university students. The educational institutions and the family must regulate the proper use of the Smartphone in family spaces, avoiding the deterioration of family relationships
       
 
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School of Mathematical and Computer Sciences
Heriot-Watt University
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