Subjects -> BUSINESS AND ECONOMICS (Total: 3619 journals)
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    - FASHION AND CONSUMER TRENDS (20 journals)
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FASHION AND CONSUMER TRENDS (20 journals)

Showing 1 - 20 of 20 Journals sorted alphabetically
Achiote.com - Revista EletrĂ´nica de Moda     Open Access  
CBR - Consumer Behavior Review     Open Access   (Followers: 2)
Clothing Cultures     Hybrid Journal   (Followers: 5)
Consumer Behavior Studies Journal     Open Access   (Followers: 2)
Critical Studies in Fashion & Beauty     Hybrid Journal   (Followers: 13)
Fashion and Textiles     Open Access   (Followers: 17)
Fashion Practice : The Journal of Design, Creative Process & the Fashion     Hybrid Journal   (Followers: 13)
Fashion Theory : The Journal of Dress, Body & Culture     Full-text available via subscription   (Followers: 30)
Fashion, Style & Popular Culture     Hybrid Journal   (Followers: 9)
Ground Breaking     Open Access   (Followers: 1)
International Journal of Fashion Design, Technology and Education     Hybrid Journal   (Followers: 17)
International Journal of Fashion Studies     Hybrid Journal   (Followers: 4)
Journal of Fashion Technology & Textile Engineering     Hybrid Journal   (Followers: 10)
Journal of Global Fashion Marketing     Hybrid Journal   (Followers: 6)
Journal of Media Business Studies     Hybrid Journal   (Followers: 3)
Journal of the Association for Consumer Research     Full-text available via subscription   (Followers: 7)
Luxury Research Journal     Hybrid Journal   (Followers: 2)
Textile : The Journal of Cloth and Culture     Hybrid Journal   (Followers: 27)
Transactions of the Burgon Society     Open Access   (Followers: 4)
ZoneModa Journal     Open Access   (Followers: 1)
Similar Journals
Journal Cover
Luxury Research Journal
Number of Followers: 2  
 
  Hybrid Journal Hybrid journal (It can contain Open Access articles)
ISSN (Print) 2041-3831 - ISSN (Online) 2041-384X
Published by Inderscience Publishers Homepage  [449 journals]
  • ...and they lived luxury ever after: storytelling as a driver for luxury
           brand perception and consumer behaviour
    • Authors: Jan C.L. König, Janina Haase, Nadine Hennigs, Klaus-Peter Wiedmann
      Pages: 283 - 302
      Abstract: Storytelling has become increasingly of interest for marketing and management in the last years and promises both aesthetic design and effecting consumers' perception of luxury brands positively. Nevertheless, the complexity of story design, still being rather focused by the humanities, and its effective adaption for luxury brands regarding value perception and related behavioural consequences are still poorly understood and have not been explored so far. The particular value of our study is to present and empirically verify design elements of storytelling with respect to theoretical narrative approaches, which may have specific impact on certain luxury values and their causal effects on luxury brand consumption. Our results reflect remarkable implications for luxury brand management as well as future research in luxury marketing and storytelling. A luxury company may indeed stimulate purchase behaviour with a storytelling campaign. However, our study proved that a rather appropriate design, respecting research approaches of narratology, is able to increase the impact on consumers' perception and behavioural outcome.
      Keywords: storytelling; luxury brand management; customer perceived value; luxury consumption
      Citation: Luxury Research J., Vol. 1, No. 4 (2018) pp. 283 - 302
      PubDate: 2018-04-05T23:20:50-05:00
      DOI: 10.1504/LRJ.2018.090973
      Issue No: Vol. 1, No. 4 (2018)
       
  • 'I shop therefore I am': social and psychological transformations
           in conspicuous consumption
    • Authors: Hadeer Hammad, Noha El-Bassiouny
      Pages: 303 - 324
      Abstract: The current research aims at conceptualising the multi-faceted relationship between conspicuous consumption and the associated social and psychological transformation processes. The study aims at expanding the understanding of the compensatory account of conspicuous consumption and the role of self-compassion as a coping mechanism against self-threats. The paper puts forth several propositions to guide future research efforts at the overlap between conspicuous consumption and its socio-psychological implications. The paper also provides insights about how materialism plays a compensatory role in responding to self-threats. The paper suggests that promoting self-compassion would act as an antidote against materialistic orientations. The research is important for different stakeholders including consumers, marketers, and policy makers. The research is novel in its approach at linking social and psychological dimensions, including self-esteem, self-concept clarity, satisfaction with life, susceptibility to influence, need for support and need to belong, to conspicuous consumption and the role of materialism as a mediator in this relationship.
      Keywords: conspicuous consumption; social transformations; psychological transformations; self-compassion and materialism; compensatory consumption
      Citation: Luxury Research J., Vol. 1, No. 4 (2018) pp. 303 - 324
      PubDate: 2018-04-05T23:20:50-05:00
      DOI: 10.1504/LRJ.2018.090974
      Issue No: Vol. 1, No. 4 (2018)
       
  • A hierarchy model of quality-recognition-elite-oriented value and beliefs.
           Deciphering luxury consumption behaviour
    • Authors: Chi-Hsien Kuo, Shin'ya Nagasawa
      Pages: 325 - 342
      Abstract: This study proposed an integrated model by combining a hierarchy model of luxury goods proposed by Allérès (1990) and value theory (Babin et al., 1994). Firstly, this paper conducted a pilot study to confirm the structure and the interrelationships among consumer beliefs toward the luxury good. Based on the exploratory study, this study developed a hierarchy framework of consumer perceptions of luxury goods, including quality-oriented beliefs, recognition-oriented beliefs, and elite-oriented beliefs corresponding to Allérès model (1990). Secondly, with 316 valid samples from a web-based survey, the findings shown that consumers with higher quality-oriented beliefs had the strongest effect on hedonic value, followed by the effects of elite-oriented and recognition-oriented beliefs. By proposing an integrated model, this paper provided an empirical evidence to show that consumers with different weight of beliefs contribute to diversified weights of consumer value, leading them to behave their conspicuous consumptions based on the social economic perspectives.
      Keywords: luxury goods; value theory; purchase intention; consumer social identity beliefs
      Citation: Luxury Research J., Vol. 1, No. 4 (2018) pp. 325 - 342
      PubDate: 2018-04-05T23:20:50-05:00
      DOI: 10.1504/LRJ.2018.090988
      Issue No: Vol. 1, No. 4 (2018)
       
  • The Veblen effect and (in)conspicuous consumption - a state of
           the art article
    • Authors: Martin Fassnacht, Jil-Marie Dahm
      Pages: 343 - 371
      Abstract: Pricing decisions become increasingly important for luxury companies in order to create new growth paths without jeopardising their brands' exclusivity. However, the luxury-specific phenomenon of the Veblen effect, where an increase in price leads to an increase in demand, and its underlying purchase motivation of conspicuous consumption have not received any special attention in the academic literature. In past research the Veblen effect seems to even have been forgotten and has been dissociated from the concept of conspicuous consumption and the rise of inconspicuous consumption has not been addressed for this topic. Therefore, this comprehensive review and analysis of the relevant literature provides an overview of the state of the art literature and synthesises results in order to draw conclusions about the general existence of the Veblen effect and its influencing factors. According to gaps in the literature, the authors propose future research directions to improve the understanding of the Veblen effect and its applicability in the luxury brand management context.
      Keywords: Veblen effect; conspicuous consumption; luxury; status consumption; status; signalling; consumer behaviour; luxury pricing; price increase; luxury brand management; price management; purchase motivation; purchase decision; purchase intention; willing
      Citation: Luxury Research J., Vol. 1, No. 4 (2018) pp. 343 - 371
      PubDate: 2018-04-05T23:20:50-05:00
      DOI: 10.1504/LRJ.2018.090989
      Issue No: Vol. 1, No. 4 (2018)
       
 
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