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  Subjects -> EDUCATION (Total: 1751 journals)
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EDUCATION (1463 journals)                  1 2 3 4 5 6 7 8 | Last

Showing 1 - 200 of 857 Journals sorted alphabetically
#Tear : Revista de Educação, Ciência e Tecnologia     Open Access   (Followers: 2)
(Pensamiento), (palabra) y obra     Open Access  
@tic. revista d'innovació educativa     Open Access  
Abant İzzet Baysal Üniversitesi Eğitim Fakültesi Dergisi     Open Access  
About Campus     Hybrid Journal   (Followers: 5)
Academic Medicine     Full-text available via subscription   (Followers: 58)
Academic Psychiatry     Full-text available via subscription   (Followers: 22)
Academic Questions     Hybrid Journal   (Followers: 8)
Academy of Educational Leadership Journal     Full-text available via subscription   (Followers: 58)
Academy of Management Learning and Education     Full-text available via subscription   (Followers: 51)
Accounting & Finance     Hybrid Journal   (Followers: 47)
Accounting Education: An International Journal     Hybrid Journal   (Followers: 17)
ACM Transactions on Computing Education (TOCE)     Hybrid Journal   (Followers: 4)
Across the Disciplines     Open Access   (Followers: 8)
Acta Didactica Norge     Open Access  
Acta Scientiarum. Education     Open Access  
Acta Technologica Dubnicae     Open Access  
Action in Teacher Education     Hybrid Journal   (Followers: 58)
Action Learning: Research and Practice     Hybrid Journal   (Followers: 40)
Action Research     Hybrid Journal   (Followers: 42)
Active Learning in Higher Education     Hybrid Journal   (Followers: 298)
Actualidades Pedagógicas     Open Access  
Administration & Society     Hybrid Journal   (Followers: 12)
Administrative Science Quarterly     Full-text available via subscription   (Followers: 155)
Adult Education Quarterly     Hybrid Journal   (Followers: 149)
Advanced Education     Open Access   (Followers: 7)
Advances in Health Sciences Education     Hybrid Journal   (Followers: 22)
Advances in High Energy Physics     Open Access   (Followers: 19)
Advances in School Mental Health Promotion     Partially Free   (Followers: 9)
AERA Open     Open Access   (Followers: 6)
Africa Education Review     Partially Free   (Followers: 24)
African Journal of Chemical Education     Open Access   (Followers: 2)
African Journal of Educational Studies in Mathematics and Sciences     Full-text available via subscription   (Followers: 5)
African Journal of Health Professions Education     Open Access   (Followers: 6)
African Journal of Research in Mathematics, Science and Technology Education     Full-text available via subscription   (Followers: 8)
Agora     Full-text available via subscription   (Followers: 3)
AGORA Magazine     Open Access  
Ahmad Dahlan Journal of English Studies     Open Access   (Followers: 1)
AIDS Education and Prevention     Full-text available via subscription   (Followers: 7)
Akadémiai Értesítö     Full-text available via subscription  
AKSIOMA Journal of Mathematics Education     Open Access   (Followers: 1)
Al-Jabar : Jurnal Pendidikan Matematika     Open Access  
Alexandria : Revista de Educação em Ciência e Tecnologia     Open Access  
Alsic     Open Access   (Followers: 20)
Alteridad     Open Access  
Amasya Universitesi Egitim Fakültesi Dergisi     Open Access  
American Annals of the Deaf     Full-text available via subscription   (Followers: 13)
American Biology Teacher     Full-text available via subscription   (Followers: 13)
American Educational Research Journal     Hybrid Journal   (Followers: 146)
American Journal of Business Education     Open Access   (Followers: 10)
American Journal of Distance Education     Hybrid Journal   (Followers: 29)
American Journal of Education     Full-text available via subscription   (Followers: 170)
American Journal of Educational Research     Open Access   (Followers: 59)
American Journal of Health Education     Hybrid Journal   (Followers: 30)
American Journal of Physics     Full-text available via subscription   (Followers: 54)
ANALES de la Universidad Central del Ecuador     Open Access   (Followers: 2)
Annali dell'Universita di Ferrara     Hybrid Journal  
Annals of Dyslexia     Hybrid Journal   (Followers: 9)
Annals of Modern Education     Full-text available via subscription   (Followers: 3)
Apertura. Revista de innovación educativa‏     Open Access   (Followers: 2)
Applied Environmental Education & Communication     Hybrid Journal   (Followers: 14)
Applied Measurement in Education     Hybrid Journal   (Followers: 9)
Arabia     Open Access  
Art Design & Communication in Higher Education     Hybrid Journal   (Followers: 20)
Arts and Humanities in Higher Education     Hybrid Journal   (Followers: 33)
Arts Education Policy Review     Hybrid Journal   (Followers: 5)
ASHE Higher Education Reports     Hybrid Journal   (Followers: 14)
Asia Pacific Education Review     Hybrid Journal   (Followers: 12)
Asia Pacific Journal of Education     Hybrid Journal   (Followers: 21)
Asia-Pacific Education Researcher     Hybrid Journal   (Followers: 12)
Asia-Pacific Journal of Health, Sport and Physical Education     Hybrid Journal   (Followers: 9)
Asia-Pacific Journal of Teacher Education     Hybrid Journal   (Followers: 19)
Asian Association of Open Universities Journal     Open Access  
Asian Education and Development Studies     Hybrid Journal   (Followers: 5)
Asian Journal of English Language Teaching     Full-text available via subscription   (Followers: 13)
Asian Journal of Legal Education     Full-text available via subscription   (Followers: 5)
ASp     Open Access   (Followers: 2)
Assessing Writing     Hybrid Journal   (Followers: 11)
Assessment & Evaluation in Higher Education     Hybrid Journal   (Followers: 128)
Assessment for Effective Intervention     Hybrid Journal   (Followers: 15)
Assessment in Education: Principles, Policy & Practice     Hybrid Journal   (Followers: 38)
Assessment Update     Hybrid Journal   (Followers: 4)
AStA Wirtschafts- und Sozialstatistisches Archiv     Hybrid Journal   (Followers: 5)
At-Ta'dib Jurnal Kependidikan Islam     Open Access  
At-Turats     Open Access  
Athenea Digital     Open Access  
Aula Abierta     Open Access   (Followers: 1)
Australasian Journal of Educational Technology     Open Access   (Followers: 18)
Australasian Journal of Gifted Education     Full-text available via subscription   (Followers: 4)
Australasian Marketing Journal (AMJ)     Hybrid Journal   (Followers: 8)
Australian Art Education     Full-text available via subscription   (Followers: 6)
Australian Educational and Developmental Psychologist, The     Full-text available via subscription   (Followers: 7)
Australian Educational Computing     Open Access   (Followers: 1)
Australian Educational Researcher     Hybrid Journal   (Followers: 22)
Australian Journal of Adult Learning     Full-text available via subscription   (Followers: 13)
Australian Journal of Career Development     Hybrid Journal   (Followers: 2)
Australian Journal of Dyslexia and Learning Difficulties     Full-text available via subscription   (Followers: 8)
Australian Journal of Education     Hybrid Journal   (Followers: 33)
Australian Journal of Learning Difficulties     Hybrid Journal   (Followers: 4)
Australian Journal of Music Education     Full-text available via subscription   (Followers: 3)
Australian Journal of Public Administration     Hybrid Journal   (Followers: 406)
Australian Journal of Teacher Education     Open Access   (Followers: 22)
Australian Mathematics Teacher, The     Full-text available via subscription   (Followers: 7)
Australian Primary Mathematics Classroom     Full-text available via subscription   (Followers: 2)
Australian Screen Education Online     Full-text available via subscription   (Followers: 2)
Australian TAFE Teacher     Full-text available via subscription   (Followers: 3)
Australian Universities' Review, The     Full-text available via subscription   (Followers: 4)
Autism     Hybrid Journal   (Followers: 197)
Avaliação : Revista da Avaliação da Educação Superior (Campinas)     Open Access  
Azalea: Journal of Korean Literature & Culture     Full-text available via subscription   (Followers: 4)
Balkan Region Conference on Engineering and Business Education     Open Access   (Followers: 1)
BELIA : Early Childhood Education Papers     Open Access   (Followers: 4)
BELT - Brazilian English Language Teaching Journal     Open Access   (Followers: 5)
Biblioteca Escolar em Revista     Open Access  
Biblioteka i Edukacja     Open Access   (Followers: 4)
Bildung und Erziehung     Hybrid Journal   (Followers: 2)
Bioedukasi : Jurnal Pendidikan Biologi FKIP UM Metro     Open Access  
Biosaintifika : Journal of Biology & Biology Education     Open Access   (Followers: 7)
Biosfer : Jurnal Biologi dan Pendidikan Biologi     Open Access  
BMC Medical Education     Open Access   (Followers: 41)
BMJ Simulation & Technology Enhanced Learning     Full-text available via subscription   (Followers: 7)
BoEM - Boletim online de Educação Matemática     Open Access  
Boletim Cearense de Educação e História da Matemática     Open Access  
Boletim de Educação Matemática     Open Access  
British Educational Research Journal     Hybrid Journal   (Followers: 175)
British Journal of Educational Studies     Hybrid Journal   (Followers: 145)
British Journal of Educational Technology     Hybrid Journal   (Followers: 128)
British Journal of Religious Education     Hybrid Journal   (Followers: 8)
British Journal of Sociology of Education     Hybrid Journal   (Followers: 50)
British Journal of Special Education     Hybrid Journal   (Followers: 43)
British Journal of Visual Impairment     Hybrid Journal   (Followers: 12)
Brookings Trade Forum     Full-text available via subscription   (Followers: 3)
Business, Management and Education     Open Access   (Followers: 18)
Caderno Brasileiro de Ensino de Física     Open Access  
Caderno Intersabares     Open Access  
Cadernos CEDES     Open Access   (Followers: 1)
Cadernos de Educação     Open Access  
Cadernos de Educação, Tecnologia e Sociedade     Open Access  
Cadernos de Pesquisa     Open Access  
Cadernos de Pesquisa     Open Access   (Followers: 2)
Cadernos de Pesquisa em Educação     Open Access   (Followers: 1)
Cadmo     Full-text available via subscription  
Cahiers de la recherche sur l'éducation et les savoirs     Open Access   (Followers: 4)
Calidad en la educación     Open Access   (Followers: 1)
Cambridge Journal of Education     Hybrid Journal   (Followers: 96)
Campus Legal Advisor     Hybrid Journal   (Followers: 2)
Campus Security Report     Hybrid Journal  
Canadian and International Education     Open Access   (Followers: 9)
Canadian Journal for New Scholars in Education/ Revue canadienne des jeunes chercheures et chercheurs en éducation     Open Access   (Followers: 8)
Canadian Journal for the Scholarship of Teaching and Learning     Open Access   (Followers: 15)
Canadian Journal of Education : Revue canadienne de l'éducation     Open Access   (Followers: 8)
Canadian Journal of Higher Education     Open Access   (Followers: 24)
Canadian Journal of Learning and Technology / La revue canadienne de l’apprentissage et de la technologie     Open Access   (Followers: 15)
Canadian Journal of School Psychology     Hybrid Journal   (Followers: 10)
Canadian Journal of Science, Mathematics and Technology Education     Hybrid Journal   (Followers: 20)
Career Development and Transition for Exceptional Individuals     Hybrid Journal   (Followers: 7)
Catalejos. Revista sobre lectura, formación de lectores y literatura para niños     Open Access  
Catharsis : Journal of Arts Education     Open Access  
CELE Exchange, Centre for Effective Learning Environments     Full-text available via subscription   (Followers: 1)
Cendekia : Jurnal Kependidikan dan Kemasyarakatan     Open Access  
Change: The Magazine of Higher Learning     Hybrid Journal   (Followers: 15)
Changing English: Studies in Culture and Education     Hybrid Journal   (Followers: 6)
Charrette     Open Access  
Chemical Engineering Education     Full-text available via subscription  
Chemistry Education Research and Practice     Free   (Followers: 5)
Chemistry in Education     Open Access   (Followers: 9)
Chi'e : Journal of Japanese Learning and Teaching     Open Access   (Followers: 2)
Child Language Teaching and Therapy     Hybrid Journal   (Followers: 29)
Child Psychiatry & Human Development     Hybrid Journal   (Followers: 9)
Childhood Education     Hybrid Journal   (Followers: 17)
Children's Literature in Education     Hybrid Journal   (Followers: 9)
Chinese Education & Society     Full-text available via subscription   (Followers: 2)
Christian Higher Education     Hybrid Journal   (Followers: 2)
Christian Perspectives in Education     Open Access   (Followers: 7)
Ciência & Educação (Bauru)     Open Access  
Ciência & Saúde Coletiva     Open Access   (Followers: 2)
Ciencia en Desarrollo     Open Access  
Ciencias Sociales y Educación     Open Access   (Followers: 2)
Citizenship, Social and Economics Education     Full-text available via subscription   (Followers: 5)
Classroom Discourse     Hybrid Journal   (Followers: 8)
Clinical Child and Family Psychology Review     Hybrid Journal   (Followers: 7)
Clio y Asociados     Open Access  
CME     Hybrid Journal   (Followers: 1)
Coaching: An International Journal of Theory, Research and Practice     Hybrid Journal   (Followers: 9)
Cogent Education     Open Access   (Followers: 2)
College Athletics and The Law     Hybrid Journal   (Followers: 1)
College Teaching     Hybrid Journal   (Followers: 13)
Colóquio Internacional de Educação e Seminário de Estratégias e Ações Multidisciplinares     Open Access  
Communication Disorders Quarterly     Hybrid Journal   (Followers: 14)
Communication Education     Hybrid Journal   (Followers: 20)
Communication Methods and Measures     Hybrid Journal   (Followers: 12)
Community College Journal of Research and Practice     Hybrid Journal   (Followers: 9)
Community College Review     Hybrid Journal   (Followers: 8)
Community Development     Hybrid Journal   (Followers: 19)
Community Literacy Journal     Partially Free   (Followers: 3)
Comparative Education     Hybrid Journal   (Followers: 30)
Comparative Education Review     Full-text available via subscription   (Followers: 33)
Comparative Professional Pedagogy     Open Access   (Followers: 3)
Compare: A journal of comparative education     Hybrid Journal   (Followers: 19)
Compass : Journal of Learning and Teaching     Open Access   (Followers: 1)

        1 2 3 4 5 6 7 8 | Last

Journal Cover Australasian Marketing Journal (AMJ)
  [SJR: 0.375]   [H-I: 18]   [8 followers]  Follow
   Hybrid Journal Hybrid journal (It can contain Open Access articles)
   ISSN (Print) 1441-3582
   Published by Elsevier Homepage  [3051 journals]
  • Introduction to the special issue on sustainability
    • Authors: Gillian Sullivan-Mort; Michael Polonsky; William Kilbourne; Clare D'Souza; Patrick Hartmann
      Pages: 83 - 84
      Abstract: Publication date: May 2017
      Source:Australasian Marketing Journal (AMJ), Volume 25, Issue 2
      Author(s): Gillian Sullivan-Mort, Michael Polonsky, William Kilbourne, Clare D'Souza, Patrick Hartmann

      PubDate: 2017-06-12T11:39:14Z
      DOI: 10.1016/j.ausmj.2017.05.003
  • Editorial
    • Authors: Sharon Purchase
      First page: 1
      Abstract: Publication date: February 2017
      Source:Australasian Marketing Journal (AMJ), Volume 25, Issue 1
      Author(s): Sharon Purchase

      PubDate: 2017-04-18T07:34:27Z
      DOI: 10.1016/j.ausmj.2017.04.001
  • The role of creativity and project management in enhancing service quality
           of advertising agencies: A qualitative approach
    • Abstract: Publication date: Available online 10 November 2017
      Source:Australasian Marketing Journal (AMJ)
      Author(s): Elizabeth Levin, Park Thaichon, Sara Quach, Antonio Lobo
      This research study aims to investigate the role of creativity and project management as important aspects of service quality. The context is the advertising industry which is highly competitive and its clients have very specific needs and expectations. Data was collected using indepth interviews with marketing managers and project leaders who were responsible for the advertising needs of their organisations. The findings provide detailed insights into the nature of creative competence, project management process and project outcomes from the clients' perspective. Creative competence includes an assessment of the creative work produced by the advertising agencies and their staff. The project management processes reflect the need for detailed plans and budgets to be developed and communicated, as well as having a clear process for change management once the project scope and plan have been signed off. This study is the first of its kind using a qualitative approach to investigate the role of creativity and project management in enhancing the service quality of advertising agencies.

      PubDate: 2017-11-16T19:04:33Z
  • Editorial
    • Abstract: Publication date: August 2017
      Source:Australasian Marketing Journal (AMJ), Volume 25, Issue 3
      Author(s): Roger Marshall

      PubDate: 2017-11-16T19:04:33Z
  • Pawning n00bs: Insights into perceptions of brand extensions of the video
           game industry
    • Abstract: Publication date: August 2017
      Source:Australasian Marketing Journal (AMJ), Volume 25, Issue 3
      Author(s): Luke Butcher, Ysobel Tang, Ian Phau
      This paper examines gamers' perceptions of video game brand extensions through a grounded-theory qualitative methodology. Results of the focus groups and interviews reveal deep and highly contextual information pertaining to gamer characteristics (discernment and fanaticism) and extension characteristics (affordability, collectability, fit, identity-projection, and ownership), as well as the moderating roles of marketing effectiveness, interpersonal influences, and inelasticity of demand on gaming brand equity. Results provide substantial academic value and deeper insights into this culturally and economically significant industry, with distinct implications for product design, consumer segmentation, and promotion.

      PubDate: 2017-11-16T19:04:33Z
  • QCA in empirical marketing research: An experiment featuring Dorah
           Explorah, investigating celebrity endorsement's effect on product
    • Abstract: Publication date: Available online 1 November 2017
      Source:Australasian Marketing Journal (AMJ)
      Author(s): Rouxelle De Villiers
      This study explains how to disentangle the relationships between outcomes and the configurations of marketing brand tactics and consumer attributes for a particular marketing phenomenon. We demonstrate that qualitative comparative analysis (QCA) can be implemented in marketing contexts, and that it can explain marketing phenomena to the standards of rigour, generality and complexity demanded by scientific research. Fuzzy set QCA (fsQCA) need not be feared; it can be a very useful case-based method for marketing theorists. The “thought experiment” featuring the hypothetical Dorah Explorah brand demonstrates fsQCA's value and its similitude with real markets, and confirms that a single attribute, marketing tactic or condition can affect the examined outcome differently when it is part of a different configuration, although it may not be necessary or sufficient for the outcome by itself. We extend the literature on marketing theory creation by drawing on social psychology and management disciplines (for methodology) and Heider's (1958) balance theory to propose a specific hypothesis. We then test this hypothesis via an experimental manipulation. We present the theoretical background supporting the study's hypothesis and make a strong plea for marketing scholars to develop theories using truly useful, highly predictive asymmetrical logic. We hope that this paper will act as a tutorial for marketing researchers, novices and experts, making the application of fsQCA as a methodology and as a set of techniques easier and more transparent. We explicitly highlight the configurationally important aspects of qualitative research in empirical marketing studies and comparative scientific enquiry.

      PubDate: 2017-11-02T17:53:03Z
  • Predicting organizational form choice from pre-entry characteristics of
    • Abstract: Publication date: Available online 31 October 2017
      Source:Australasian Marketing Journal (AMJ)
      Author(s): Scott Weaven, Brent L. Baker, Chase Edwards, Lorelle Frazer, Debra Grace
      To the best of our knowledge, the research reported here represents the first attempt to analyze how beliefs and attitudes toward one's own abilities influence business form choice. We present a set of five hypotheses associated with an individual's perception of their own business acumen, business purchase determination, self-efficacy, self-regulatory focus and attitude toward customers that serve to predict an individual's choice of either franchising or independent business ownership. We also examine how these pre-entry orientations may or may not predict survival or failure across the two business models. The analysis of data gathered from 1186 Australian business operators reveals that the variables of interest do, in fact, predict business model choice but results also suggest that other factors are more predictive of survival or failure. We conclude that the key to marketing channel efficacy resides within the complementarity, or “fit”, between human form and structural form.

      PubDate: 2017-11-02T17:53:03Z
  • Double jeopardy benchmarks for political polls
    • Authors: Caitlin Kooyman; Malcolm J. Wright
      Abstract: Publication date: Available online 18 August 2017
      Source:Australasian Marketing Journal (AMJ)
      Author(s): Caitlin Kooyman, Malcolm J. Wright
      Consumer goods marketers often benchmark brand performance against known patterns of consumer loyalty, such as the law of double jeopardy. This law states that lesser known brands suffer twice; fewer people buy them, and those that do like them less and are less loyal. Unless double jeopardy effects are understood the performance of a small brand may be misinterpreted as poor when it is in fact normal for a brand of that size. Political opinion polls also show double jeopardy effects, although the evidence base remains thin. We provide fresh evidence of double jeopardy in political opinion polls in a New Zealand context, and show how to benchmark politicians' performance against the double jeopardy line. We discuss insights arising from this new method of analyzing political performance.

      PubDate: 2017-09-03T08:25:57Z
      DOI: 10.1016/j.ausmj.2017.07.001
  • Geomarketing techniques to locate retail companies in regulated markets
    • Authors: Jorge
      Abstract: Publication date: Available online 21 June 2017
      Source:Australasian Marketing Journal (AMJ)
      Author(s): Jorge Chacón-García
      Our background is the investment when opening a retail business in a regulated market, such as the pharmaceutical sector in Spain, which involves many risks caused by external factors that hinder the choice of a new-business location process. To study this phenomenon, we optimized the choice of the location of a retail site in a regulated market via a methodology that entailed a combination of analytical methods of spatial geometry with geographic information systems (GIS) and the analytic hierarchy process (AHP) multicriteria decision method. The integration of both methods shows great efficiency in the measurement of spatial reality in detail and its influence on decision-making in retail businesses. The study, conducted in Seville (Spain), showed how legal restrictions for the location of a new pharmacy greatly hindered the possibility of success for new retail businesses. However, by implementing both methods, we discovered a series of suitable spaces, which were assigned a score based on several criteria. The combination of GIS methods and AHP multicriteria decision method can be used to reduce the risk of opening a new retail business in a regulated market with space restrictions.

      PubDate: 2017-06-22T12:20:18Z
  • Chickens, ants, grasshoppers and pigs: Proposed segmentation approach in
           the field of sustainability living
    • Authors: Menuka Jayaratne; Gillian Sullivan Mort; Clare D'Souza
      Abstract: Publication date: Available online 24 May 2017
      Source:Australasian Marketing Journal (AMJ)
      Author(s): Menuka Jayaratne, Gillian Sullivan Mort, Clare D'Souza
      The goal of the Paris Agreement reiterated climate change actions. On reflection, both levels, production and consumption, need to be considered to attain sustainability. Consumers play a pivotal role in creating demand and driving sustainable production and consumption. With this in mind, this research study aims to identify consumer segments who are sustainability concerned and committed to sustainability living. Qualitative research was undertaken using semi-structured depth interviews. Fifty-one consumers participated in this research. The research implemented a metaphor to get a deeper understanding of different consumer groups in the field of sustainability living. Two well-known fables were used as a metaphor, i.e. The Chicken and the Pig and The Ant and the Grasshopper. This research identifies four segments based on fable characters: Chickens, sustainability concerned consumers who contribute and are involved in sustainability living in their everyday life; Ants, ‘dark green’ consumers; Grasshoppers, resistant to sustainability living identity; and Pigs, sustainability entrepreneurs. With these fable characters, this research profiles the segments for the field of sustainability living using 4L's – Leaners/Learners (Chickens), Leaders (Ants), Lazers (Grasshoppers) and Lifters (Pigs). Although sustainability segments have been identified before, this research provides a different understanding of these unique segments and opens new avenues for marketers and researchers. The paper concludes with a discussion of implications and future research directions.

      PubDate: 2017-05-28T09:21:43Z
      DOI: 10.1016/j.ausmj.2017.04.004
  • Marketing for sustainability: Extending the conceptualisation of the
           marketing mix to drive value for individuals and society at large
    • Authors: Alan Pomering
      Abstract: Publication date: Available online 23 May 2017
      Source:Australasian Marketing Journal (AMJ)
      Author(s): Alan Pomering
      The purpose of this paper is to provide new theoretical perspective on marketing for sustainability, particularly for dealing with the environmental threat of climate change. We reconceptualise how marketing is operationalised through the conceptualisation of the marketing mix in order to permit the normalisation of sustainability considerations in business operations and consumption. To the traditional four Ps (product, price, promotion and place) we add but recalibrate for the specific purpose of sustainability participants, processes, and physical evidence, and introduce: promise, principles, and partnership, arguing that each of these may be considered a controllable marketing variable that will contribute to the creation/co-creation of individual and social value. This framework is developed and justified in order to make a novel contribution to marketing theory and practice. Limitations and future research directions conclude the discussion.

      PubDate: 2017-05-28T09:21:43Z
      DOI: 10.1016/j.ausmj.2017.04.011
  • How small sample size and replication can increase accuracy in
           experiments: Lessons that marketing may learn from agricultural scientific
    • Authors: Robert Hamlin
      Abstract: Publication date: Available online 23 May 2017
      Source:Australasian Marketing Journal (AMJ)
      Author(s): Robert Hamlin
      This paper examines the use of small sample sizes and replication in marketing experimentation, including full factorials, fractional factorials, Latin squares and their derivatives such as conjoint analysis. It is well understood within agricultural research that the sample size used within these experiments should be kept to a minimum if maximum reliability is to be achieved. This understanding, which underlies the massive success of agricultural research in the last century, does not appear to have been transferred to marketing. This article explains the logic behind this counterintuitive claim. It then discusses the links between the use of small sample size and replication in experimental research. It concludes that the current very low level of replication in marketing can be related to a very basic mismatch between academic marketing's theoretical expectations of replication outcomes and the degree to which these expectations can be meaningfully achieved by replication within any living environment.

      PubDate: 2017-05-28T09:21:43Z
      DOI: 10.1016/j.ausmj.2017.05.002
  • Understanding pro-environmental intentions through growth,
           competitiveness, and concern
    • Authors: Anastasia E. Thyroff; William E. Kilbourne
      Abstract: Publication date: Available online 17 May 2017
      Source:Australasian Marketing Journal (AMJ)
      Author(s): Anastasia E. Thyroff, William E. Kilbourne
      The effects of market liberalization and the social institutions contained within are increasingly necessary to understand. The purpose of this paper is to expand this understanding by examining neoliberal institutional variables (i.e., belief in economic growth and individual competitiveness) on pro-environmental behavior. To study this, we use two countries: one that has recently experienced high economic growth (China) and one that has recently experienced low economic growth (Japan), as a moderator variable. Further, environmental concern is proposed to mediate the moderation. The proposed conditional mediation is supported. Findings suggest that citizens with a desire for additional economic growth, in countries with large historical growth, have high environmental concern. Further, citizens with high individual competitiveness, in low historical growth countries, have low environmental concern. However, citizens with high environmental concern have high environmental intentions, regardless of current country growth. Implications for management and sustainability are then given.

      PubDate: 2017-05-18T09:09:39Z
      DOI: 10.1016/j.ausmj.2017.04.005
  • Sustainable disposal and evolving consumer–product relationships
    • Authors: Vlad Demsar; Jan Brace-Govan
      Abstract: Publication date: Available online 12 May 2017
      Source:Australasian Marketing Journal (AMJ)
      Author(s): Vlad Demsar, Jan Brace-Govan
      Increasingly technological waste is linked to environmental degradation. However, sustainable consumerism is made possible by changing not only acquisition and consumption patterns but also the way consumers dispose of technological products. The value of disposal as mechanism to improve environmental sustainability and sustainable consumerism has led to calls for a better understanding of its relation to consumer identity projects. To understand how consumer–product relationships evolve to influence decisions and methods of disposal, a three stage narrative inquiry was employed. Using the high turnover video gaming market, consumer experiences with trade-in through secondary retail outlets is examined. From the analysis, a theoretical model is developed, portraying three distinct consumer–product relationships and their influence on the disposal decision and disposal method: self-extension, self-transition and frequent disposal. The paper discusses contributions to disposal literature, nostalgia and identifies practical implications for retailer strategy.

      PubDate: 2017-05-13T08:41:33Z
      DOI: 10.1016/j.ausmj.2017.04.010
  • Mediating effects of green innovations on interfirm cooperation
    • Authors: Umar Burki; Robert Dahlstrom
      Abstract: Publication date: Available online 12 May 2017
      Source:Australasian Marketing Journal (AMJ)
      Author(s): Umar Burki, Robert Dahlstrom
      Previous empirical research has largely neglected the mediating role of green innovations on the top management commitment-customer cooperation relationship. This study examines effects of green process innovation and green managerial innovations on this relationship. An empirical analysis with a sample of 181 ISO 14001 Turkish manufacturing firms suggests that top management commitment positively affects customer cooperation, process innovation and managerial innovation. Green process innovation mediates the positive association between top management commitment and customer cooperation, whereas green managerial innovation does not. These findings suggest that green process innovation facilitates business partners to mitigate the external negative impact on environment. By contrast, green managerial innovation has a stronger in-house orientation and facilitates business firms to minimize their carbon footprints.

      PubDate: 2017-05-13T08:41:33Z
      DOI: 10.1016/j.ausmj.2017.05.001
  • Consumption coping and life transitions: An integrative review
    • Authors: Sheau-Fen Yap; Sommer Kapitan
      Abstract: Publication date: Available online 12 May 2017
      Source:Australasian Marketing Journal (AMJ)
      Author(s): Sheau-Fen Yap, Sommer Kapitan
      Marketing scholars have devoted considerable effort to researching the impact of life transitions on consumption behaviour. However, prior literature on life events is broad and fragmented. This paper provides an up-to-date synthesis of past findings using an integrative review covering 116 articles on life events and consumption over the last 35 years. This critical review reveals important gaps in current knowledge, and puts forward avenues for future research that flow logically from the theoretical gaps identified, thereby contributing to extant literature on life events and consumption. The resulting framework of consumption coping provides an understanding of how consumer motivations build, grow, and alter as life events occur. The goal of the review is to stimulate the field to consider deeper contextual examination of the role of life events in acquisition, consumption, and disposal of material and experiential consumption opportunities.

      PubDate: 2017-05-13T08:41:33Z
      DOI: 10.1016/j.ausmj.2017.04.003
  • Social marketing strategies for renewable energy transitions
    • Authors: Lynne Eagle; Amy Osmond; Breda McCarthy; David Low; Hayden Lesbirel
      Abstract: Publication date: Available online 12 May 2017
      Source:Australasian Marketing Journal (AMJ)
      Author(s): Lynne Eagle, Amy Osmond, Breda McCarthy, David Low, Hayden Lesbirel
      Transitions to more sustainable energy systems are increasingly required to address the problem of climate change. Different stakeholder groups, however, may not share the same level of acceptability for an increase in renewable energy. This paper examines energy consumers' attitudes towards energy issues, their use of renewable energy in the home and constraints to energy conservation. Respondent-completed questionnaires from 325 people reveal strong support for renewable energy and a belief in human-induced climate change. A multitude of obstacles to energy-efficient practices are revealed by the survey. The paper also explores the role of social marketing in prompting behavioural change and encouraging a transition to renewable energy. Policy makers can utilise these findings to accelerate the transition to renewable energy and build capacity among residents.

      PubDate: 2017-05-13T08:41:33Z
      DOI: 10.1016/j.ausmj.2017.04.006
  • Food waste and the ‘green’ consumer
    • Authors: Breda McCarthy; Hong Bo Liu
      Abstract: Publication date: Available online 11 May 2017
      Source:Australasian Marketing Journal (AMJ)
      Author(s): Breda McCarthy, Hong Bo Liu
      While the literature on food waste has examined mainstream consumers, it has tended to overlook ‘green’ consumers. Based on a survey with 346 respondents, techniques such as cross tabulations, non-parametric tests and the ordered probit regression model were used to analyse the data. Variables such as age, making an effort to reduce food waste, guilt and anxiety about wasting food, along with knowledge of expiry dates, were associated with lower levels of food waste. Surprisingly, eating organic food was not linked with a lower propensity to waste food. There did not appear to be a large gap between attitudes towards food waste and actual behaviours. Higher income households, with young children, who eat out a lot, were more likely to waste food. A good deal of food was thrown away due to spoilage, the short shelf-life of fresh food and because people forgot about food left in the fridge. A limitation of the survey is the reliance on self-reported data for food waste. The findings have practical implications for public policy makers who wish to reduce the economic and environmental burden of food waste.

      PubDate: 2017-05-13T08:41:33Z
      DOI: 10.1016/j.ausmj.2017.04.007
  • Mediating effect of environmental orientation on pro-environmental
           purchase intentions in a low-involvement product situation
    • Authors: Ayşen Coşkun; Andrea Vocino; Michael Polonsky
      Abstract: Publication date: Available online 10 May 2017
      Source:Australasian Marketing Journal (AMJ)
      Author(s): Ayşen Coşkun, Andrea Vocino, Michael Polonsky
      Low-involvement consumption includes the majority of regular purchases by individuals and the community, and collectively these have a substantial negative environmental impact. It is, therefore, an important environmental domain to examine. This research surveys 340 Turkish consumers and examines whether apathy, locus of control and myopia influence environmental orientation and purchase intentions for a low-involvement green product, and whether purchase intentions are mediated by consumers' environmental orientation. The results suggest that environmental orientation positively affects purchase intentions, whereas external locus of control negatively affects purchase intentions. Environmental orientation mediates the effect of the internal and external locus of controls' effect on purchase intentions. The results indicate that environmental orientation is a critical direct and indirect driver of purchase intentions for low-involvement environmental goods. Moreover, it highlights that achieving an increase in consumers' purchase intentions for low-involvement green goods may be more challenging than influencing their purchase intentions for high-involvement green goods. The inability to increase purchase intentions for low involvement green goods will substantially inhibit reduction of consumers' environmental impacts through daily activities.

      PubDate: 2017-05-13T08:41:33Z
      DOI: 10.1016/j.ausmj.2017.04.008
  • Customer-directed extra-role performance and emotional understanding:
           Effects on customer conflict, felt stress, job performance and turnover
    • Authors: Jay P. Mulki; John W. Wilkinson
      Abstract: Publication date: Available online 24 April 2017
      Source:Australasian Marketing Journal (AMJ)
      Author(s): Jay P. Mulki, John W. Wilkinson
      Sales and customer service employees often face demanding or even abusive customers. This study utilized structural equation modeling to develop a preliminary model identifying relationships between interpersonal customer conflict, key consequences of such conflict, and potential means to avoid or reduce that conflict. Results confirm that interpersonal conflict with customers has a direct negative influence on job performance, and works through felt stress to increase turnover intentions among employees. However, results suggest that a salesperson's emotional understanding and customer-directed extra-role performance reduce that conflict and increase job performance. Comparisons with prior related studies, although none of those cover all relevant factors, indicate that these relationships are likely to be similar in developed and developing economies. Limitations and future research directions are also discussed.

      PubDate: 2017-04-25T07:39:27Z
      DOI: 10.1016/j.ausmj.2017.04.002
  • Producing word of mouth – a matter of self-confidence? Investigating a
           dual effect of consumer self-confidence on WOM
    • Authors: Anders Hauge Wien; Svein Ottar Olsen
      Abstract: Publication date: Available online 28 March 2017
      Source:Australasian Marketing Journal (AMJ)
      Author(s): Anders Hauge Wien, Svein Ottar Olsen
      Several researchers emphasize the importance of consumer self-confidence in the production of word of mouth (WOM). However, most focus has been on consumer self-confidence as a positive WOM predictor, and a possible negative relationship between consumer self-confidence and WOM remains largely unexplained. Here, we aimed to elucidate the possibility of both a positive and a negative effect of consumer self-confidence on WOM production, attributed to different dimensions of consumer self-confidence. Our results support this idea, demonstrating a positive effect of social consumer confidence on WOM and a negative effect of personal consumer confidence on WOM. Furthermore, we identify unique personality roots for each of the two dimensions of consumer self-confidence that provide explanations for their differential effects on WOM. In addition, this study shows that the dual effects of social and personal consumer confidence on WOM happen due to a suppression effect. Hence, we provide a statistical explanation that could be crucial in understanding the relationship between the multiple dimensions of consumer self-confidence and WOM. The findings have implications for the targeting of consumers for WOM marketing campaigns.

      PubDate: 2017-04-04T07:22:42Z
      DOI: 10.1016/j.ausmj.2017.01.005
  • A portrait of intimate apparel female shoppers: A segmentation study
    • Authors: Yelena Tsarenko; Carolyn J. Lo
      Abstract: Publication date: Available online 22 February 2017
      Source:Australasian Marketing Journal (AMJ)
      Author(s): Yelena Tsarenko, Carolyn J. Lo
      This research expands dialogue on the dynamic consumer–product relationship within the under-researched, albeit sensitive, context of intimate wear. Drawing on involvement theory alongside specific product and service attributes, this study delineates and profiles segments within the highly engendered consumption of the bra. Data gathered from 221 Australian females unveiled three distinct segments of female bra shoppers: Enthusiasts who derive significant hedonic value in purchasing bras, Dilettantes who portray high interest in lingerie but exhibit the lowest levels of competency in bra-shopping, and Pragmatists who hold the lowest score in terms of hedonic value but perceive themselves as highly competent bra shoppers. Demographic and attribute profiling further captures differences between segments on factors including age, brand importance, lingerie servicescape ambience, and professional fitting advice. Findings provide relevant insights for lingerie retailers and suggestions for future research.

      PubDate: 2017-02-24T00:32:22Z
      DOI: 10.1016/j.ausmj.2017.01.004
  • How consumers respond to incentivized word of mouth: An examination across
    • Authors: Christiana Yosevina Tercia; Thorsten Teichert
      Abstract: Publication date: Available online 13 February 2017
      Source:Australasian Marketing Journal (AMJ)
      Author(s): Christiana Yosevina Tercia, Thorsten Teichert
      While word-of-mouth (WOM) activities may be planned by marketers, customers have to execute them. And although marketers may attempt to encourage customers to do so by providing either unconditional or conditional incentives, customers have the ultimate control whether or not they execute WOM-related activities. WOM senders' actions might be somewhat aligned with a company's objectives, but marketers have even less control over the responses of WOM receivers. Thus, from the receivers' perspective, this paper examines how incentivized WOM should be designed to boost the success of a marketing program. The theory of planned behavior serves as a framework to explain both the internal and the external drivers that determine receivers' reactions to WOM stimuli. An experimental design is applied to investigate different modes of mobile coupons as a novel tool of WOM. Gender is identified as a major source of heterogeneity in receivers' responses. Results show that incentives' conditionality exerts a negative impact on receivers' responses. The inequality of incentives does significant harm to WOM campaigns that are aimed at male consumers. By contrast, external drivers exert a particularly strong influence on females' reaction to WOM stimuli. Situations of reciprocity reduce women's perceived behavioral control and thereby increase their likelihood to execute the desired WOM action. Research findings hint at the need to design gender-specific incentive schemes to foster WOM.

      PubDate: 2017-02-16T21:53:51Z
      DOI: 10.1016/j.ausmj.2017.01.003
  • Growth of a viral phenomenon: Development and testing of a new
           methodological framework
    • Authors: Archana Anand Boppolige; Anjula Gurtoo
      Abstract: Publication date: Available online 9 February 2017
      Source:Australasian Marketing Journal (AMJ)
      Author(s): Archana Anand Boppolige, Anjula Gurtoo
      Virality or the viral phenomenon refers to the rapid growth and adoption pattern of a product, akin to a biological virus. Whilst evidence of viral success exists in the literature, the measurement of viral success remains underexplored. The exponential growth measurement approach, although popular, has limitations of being a single measure technique. This paper develops a comprehensive methodological framework to empirically measure the viral phenomenon and thereby to identify and differentiate a viral phenomenon from popularity. The concept of spike and peak is introduced to understand the viral diffusion pattern. The high performers are tested for viral growth rate using the curve fitting method. Process mapping to a considerable time-period characterizes the phenomenon at different life stages. Data from TED talk videos test the framework, and Twitter data validate the TED talk results. The paper concludes with a discussion on the significance of the results for product managers and the marketing industry.

      PubDate: 2017-02-10T20:57:42Z
      DOI: 10.1016/j.ausmj.2017.01.002
  • Behavioural effects of nonconscious mimicry and social intentions
    • Authors: Sabrina Pei-Han Wong; Nicole Hartley; Alastair Tombs
      Abstract: Publication date: Available online 30 January 2017
      Source:Australasian Marketing Journal (AMJ)
      Author(s): Sabrina Pei-Han Wong, Nicole Hartley, Alastair Tombs
      Nonconscious mimicry is a salient behaviour in many social interactions, such as the imitation of accent over the phone or the tendency to return a smile from another smiling person. However, existing research has yet to consider the importance of individuals' social intentions when entering into a social interaction in a customer service setting. This paper extends current managerial leadership theory into the novel setting of nonconscious mimicry to explain the critical role of social intentions in relationship building in customer service encounters. This research consists of a 3 × 2 between-subjects factorial design to evaluate the hypothesised relationships between nonconscious mimicry, social intentions, and product choice behaviour. The findings indicate that social intentions play a critical role influencing the relationship between nonconscious mimicry and product consumption, purchase intentions, and product liking in service encounters. Further, it is suggested that individuals identified as task-oriented should not be behaviourally imitated, as this will not positively increase product liking, purchase intentions, or product consumption. Instead, consumers should be primed to be relationship-oriented prior to nonconscious mimicry.

      PubDate: 2017-02-04T20:27:35Z
      DOI: 10.1016/j.ausmj.2017.01.001
  • The effect of salespersons' retail service quality and consumers' mood on
           impulse buying
    • Authors: Chanthika Pornpitakpan; Yizhou Yuan; Jie Hui Han
      Abstract: Publication date: Available online 27 December 2016
      Source:Australasian Marketing Journal (AMJ)
      Author(s): Chanthika Pornpitakpan, Yizhou Yuan, Jie Hui Han
      This study uses an experiment with 102 Singaporean working adults to examine the effects of salespersons' retail service quality (SRSQ) and consumers' mood on impulse buying (IB) and store-revisit intentions. The results show that consumers receiving good SRSQ exhibit greater IB and store-revisit intentions than do those receiving poor SRSQ, and consumers in a positive mood show greater IB than do those in a negative mood. Mood fully mediates the effect of SRSQ on IB in terms of purchase quantity and partially/complementarily mediates the effect of SRSQ on IB in terms of purchase intentions and store-revisit intentions. This research offers insights into the affective and cognitive mechanisms of IB and store-revisit intentions in a specific retail context. The findings help retailers facilitate purchase behavior and improve customer satisfaction in services. Ethical consumption policies and practices could also incorporate the IB mechanism reported in this study. Future research opportunities are discussed.

      PubDate: 2016-12-28T12:49:10Z
      DOI: 10.1016/j.ausmj.2016.12.003
  • Social amplification: A mechanism in the spread of brand usage
    • Authors: Robert East; Mark Uncles; Jenni Romaniuk; Wendy Lomax
      Abstract: Publication date: Available online 21 December 2016
      Source:Australasian Marketing Journal (AMJ)
      Author(s): Robert East, Mark Uncles, Jenni Romaniuk, Wendy Lomax
      This paper is concerned with the way in which positive word of mouth (PWOM) about brands spreads their usage. We find that brand users, who have heard positive comments on their brand, offer nearly twice as much PWOM as users who have not heard such comments. We identify a transmission mechanism that underpins the production of PWOM; specifically, that social amplification underlies this effect. While brands are at the core of our investigation, background theory comes from the literature on diffusion and the adoption of new products. We explain the social basis of new product adoption and argue that social amplification works alongside the classic infectious disease model of diffusion and results in further adoptions when the extra WOM reaches non-users. We support this account with evidence using data from studies on branded mobile phones, movies, vacation destinations, hotels, restaurants and fashion stores. It is proposed that recommendation received from others stimulates more PWOM because it provides a script which the receiver of the recommendation can use in subsequent conversations, and we offer empirical support for this proposal.

      PubDate: 2016-12-28T12:49:10Z
      DOI: 10.1016/j.ausmj.2016.12.002
  • Understanding how gamification influences behaviour in social marketing
    • Authors: Robert Mitchell; Lisa Schuster; Judy Drennan
      Abstract: Publication date: Available online 21 December 2016
      Source:Australasian Marketing Journal (AMJ)
      Author(s): Robert Mitchell, Lisa Schuster, Judy Drennan
      Purpose In Australia and many other nations the prevalence of overweight and obesity is increasing, while physical activity declines. This paper investigates the effect of gamification on consumers' motivation and behaviour to engage in physical activity over time from a social marketing perspective. Design/methodology/approach An experimental design was used to determine the effect of a popular gamified fitness application (app) on both intrinsic motivation and walking behaviour over four weeks. Findings While the study found that gamification supported behaviour change and maintenance, there was no significant change to intrinsic motivation as a result of using the app. This finding suggests there may be an alternative mechanism underlying how gamification achieves behavioural outcomes. Research limitations/implications Future research is recommended to further explore the manner in which gamification influences behaviours. Originality/value This paper addresses the call for longitudinal studies of gamification and for studies examining both the motivational and behavioural outcomes of gamification.

      PubDate: 2016-12-28T12:49:10Z
      DOI: 10.1016/j.ausmj.2016.12.001
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