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  Subjects -> EDUCATION (Total: 1900 journals)
    - ADULT EDUCATION (24 journals)
    - COLLEGE AND ALUMNI (9 journals)
    - E-LEARNING (24 journals)
    - EDUCATION (1602 journals)
    - HIGHER EDUCATION (122 journals)
    - INTERNATIONAL EDUCATION PROGRAMS (4 journals)
    - ONLINE EDUCATION (30 journals)
    - SCHOOL ORGANIZATION (13 journals)
    - SPECIAL EDUCATION AND REHABILITATION (35 journals)
    - TEACHING METHODS AND CURRICULUM (37 journals)

EDUCATION (1602 journals)                  1 2 3 4 5 6 7 8 | Last

Showing 1 - 200 of 857 Journals sorted alphabetically
#Tear : Revista de Educação, Ciência e Tecnologia     Open Access   (Followers: 2)
(Pensamiento), (palabra) y obra     Open Access   (Followers: 2)
@tic. revista d'innovació educativa     Open Access  
Abant İzzet Baysal Üniversitesi Eğitim Fakültesi Dergisi     Open Access  
About Campus     Hybrid Journal   (Followers: 5)
Academic Medicine     Full-text available via subscription   (Followers: 62)
Academic Psychiatry     Full-text available via subscription   (Followers: 23)
Academic Questions     Hybrid Journal   (Followers: 8)
Academy of Educational Leadership Journal     Full-text available via subscription   (Followers: 60)
Academy of Management Learning and Education     Full-text available via subscription   (Followers: 50)
Accounting & Finance     Hybrid Journal   (Followers: 52)
Accounting Education: An International Journal     Hybrid Journal   (Followers: 18)
ACM Transactions on Computing Education (TOCE)     Hybrid Journal   (Followers: 5)
Acta Didactica Norge     Open Access   (Followers: 1)
Acta Scientiarum. Education     Open Access  
Acta Technologica Dubnicae     Open Access  
Action in Teacher Education     Hybrid Journal   (Followers: 60)
Action Learning: Research and Practice     Hybrid Journal   (Followers: 39)
Action Research     Hybrid Journal   (Followers: 45)
Active Learning in Higher Education     Hybrid Journal   (Followers: 268)
Actualidades Pedagógicas     Open Access  
Adelphi series     Hybrid Journal   (Followers: 14)
Administration & Society     Hybrid Journal   (Followers: 13)
Administrative Science Quarterly     Full-text available via subscription   (Followers: 166)
Adult Education Quarterly     Hybrid Journal   (Followers: 152)
Advanced Education     Open Access   (Followers: 9)
Advances in Building Education     Open Access   (Followers: 3)
Advances in Health Sciences Education     Hybrid Journal   (Followers: 27)
Advances in High Energy Physics     Open Access   (Followers: 18)
Advances in School Mental Health Promotion     Partially Free   (Followers: 9)
AERA Open     Open Access   (Followers: 7)
Africa Education Review     Partially Free   (Followers: 24)
African Journal of Chemical Education     Open Access   (Followers: 3)
African Journal of Educational Studies in Mathematics and Sciences     Full-text available via subscription   (Followers: 5)
African Journal of Health Professions Education     Open Access   (Followers: 6)
African Journal of Research in Mathematics, Science and Technology Education     Full-text available via subscription   (Followers: 8)
Agora     Full-text available via subscription   (Followers: 3)
AGORA Magazine     Open Access  
Ahmad Dahlan Journal of English Studies     Open Access   (Followers: 2)
AIDS Education and Prevention     Full-text available via subscription   (Followers: 7)
Akadémiai Értesítö     Full-text available via subscription  
Aksiologiya : Jurnal Pengabdian Kepada Masyarakat     Open Access  
AKSIOMA Journal of Mathematics Education     Open Access   (Followers: 1)
Al-Idarah : Jurnal Kependidikan Islam     Open Access  
Al-Jabar : Jurnal Pendidikan Matematika     Open Access   (Followers: 1)
Al-Tadzkiyyah : Jurnal Pendidikan Islam     Open Access  
Alexandria : Revista de Educação em Ciência e Tecnologia     Open Access  
Alsic     Open Access   (Followers: 17)
Alteridad     Open Access  
Amasya Universitesi Egitim Fakültesi Dergisi     Open Access  
Ambiente & Educação : Revista de Educação Ambiental     Open Access  
American Annals of the Deaf     Full-text available via subscription   (Followers: 13)
American Biology Teacher     Full-text available via subscription   (Followers: 14)
American Educational Research Journal     Hybrid Journal   (Followers: 160)
American Journal of Business Education     Open Access   (Followers: 12)
American Journal of Distance Education     Hybrid Journal   (Followers: 30)
American Journal of Education     Full-text available via subscription   (Followers: 177)
American Journal of Educational Research     Open Access   (Followers: 60)
American Journal of Health Education     Hybrid Journal   (Followers: 30)
American Journal of Physics     Full-text available via subscription   (Followers: 53)
American String Teacher     Full-text available via subscription   (Followers: 1)
ANALES de la Universidad Central del Ecuador     Open Access   (Followers: 3)
Annali dell'Universita di Ferrara     Hybrid Journal  
Annals of Dyslexia     Hybrid Journal   (Followers: 10)
Annals of Modern Education     Full-text available via subscription   (Followers: 4)
Apertura. Revista de innovación educativa‏     Open Access   (Followers: 2)
Applied Environmental Education & Communication     Hybrid Journal   (Followers: 15)
Applied Measurement in Education     Hybrid Journal   (Followers: 9)
Arabia     Open Access  
Art Design & Communication in Higher Education     Hybrid Journal   (Followers: 21)
Arts and Humanities in Higher Education     Hybrid Journal   (Followers: 35)
Arts Education Policy Review     Hybrid Journal   (Followers: 5)
Artseduca : Revista electrónica de educación en las ARTES     Open Access  
ASHE Higher Education Reports     Hybrid Journal   (Followers: 16)
Asia Pacific Education Review     Hybrid Journal   (Followers: 11)
Asia Pacific Journal of Education     Hybrid Journal   (Followers: 21)
Asia-Pacific Education Researcher     Hybrid Journal   (Followers: 12)
Asia-Pacific Journal of Health, Sport and Physical Education     Hybrid Journal   (Followers: 9)
Asia-Pacific Journal of Teacher Education     Hybrid Journal   (Followers: 22)
Asian Association of Open Universities Journal     Open Access   (Followers: 1)
Asian Education and Development Studies     Hybrid Journal   (Followers: 5)
Asian Journal of English Language Teaching     Full-text available via subscription   (Followers: 14)
Asian Journal of Legal Education     Full-text available via subscription   (Followers: 5)
ASp     Open Access   (Followers: 2)
Assessing Writing     Hybrid Journal   (Followers: 11)
Assessment & Evaluation in Higher Education     Hybrid Journal   (Followers: 139)
Assessment for Effective Intervention     Hybrid Journal   (Followers: 14)
Assessment in Education: Principles, Policy & Practice     Hybrid Journal   (Followers: 41)
Assessment Update     Hybrid Journal   (Followers: 4)
AStA Wirtschafts- und Sozialstatistisches Archiv     Hybrid Journal   (Followers: 5)
At-Ta'dib Jurnal Kependidikan Islam     Open Access  
At-Taqaddum     Open Access  
At-Turats     Open Access  
Athenea Digital     Open Access  
Aula Abierta     Open Access   (Followers: 1)
Australasian Journal of Educational Technology     Open Access   (Followers: 19)
Australasian Journal of Gifted Education     Full-text available via subscription   (Followers: 5)
Australasian Journal of Special Education     Full-text available via subscription   (Followers: 7)
Australasian Marketing Journal (AMJ)     Hybrid Journal   (Followers: 5)
Australian Art Education     Full-text available via subscription   (Followers: 7)
Australian Educational and Developmental Psychologist, The     Full-text available via subscription   (Followers: 8)
Australian Educational Computing     Open Access   (Followers: 1)
Australian Educational Researcher     Hybrid Journal   (Followers: 23)
Australian Journal of Adult Learning     Full-text available via subscription   (Followers: 15)
Australian Journal of Career Development     Hybrid Journal   (Followers: 3)
Australian Journal of Dyslexia and Learning Difficulties     Full-text available via subscription   (Followers: 8)
Australian Journal of Education     Hybrid Journal   (Followers: 33)
Australian Journal of Environmental Education     Full-text available via subscription   (Followers: 7)
Australian Journal of Indigenous Education, The     Full-text available via subscription   (Followers: 9)
Australian Journal of Learning Difficulties     Hybrid Journal   (Followers: 4)
Australian Journal of Music Education     Full-text available via subscription   (Followers: 3)
Australian Journal of Public Administration     Hybrid Journal   (Followers: 443)
Australian Journal of Teacher Education     Open Access   (Followers: 21)
Australian Mathematics Teacher, The     Full-text available via subscription   (Followers: 6)
Australian Primary Mathematics Classroom     Full-text available via subscription   (Followers: 4)
Australian Screen Education Online     Full-text available via subscription   (Followers: 2)
Australian TAFE Teacher     Full-text available via subscription   (Followers: 4)
Australian Universities' Review, The     Full-text available via subscription   (Followers: 4)
Autism     Hybrid Journal   (Followers: 242)
Avaliação : Revista da Avaliação da Educação Superior (Campinas)     Open Access  
Azalea: Journal of Korean Literature & Culture     Full-text available via subscription   (Followers: 4)
Bahastra     Open Access  
Balkan Region Conference on Engineering and Business Education     Open Access   (Followers: 1)
BELIA : Early Childhood Education Papers     Open Access   (Followers: 6)
BELT - Brazilian English Language Teaching Journal     Open Access   (Followers: 4)
Biblioteca Escolar em Revista     Open Access  
Biblioteka i Edukacja     Open Access   (Followers: 4)
Bildung und Erziehung     Hybrid Journal   (Followers: 4)
Bioedukasi : Jurnal Pendidikan Biologi FKIP UM Metro     Open Access  
Bioma : Jurnal Ilmiah Biologi     Open Access  
Biosaintifika : Journal of Biology & Biology Education     Open Access   (Followers: 7)
Biosfer : Jurnal Biologi dan Pendidikan Biologi     Open Access  
Biosfer : Jurnal Tadris Biologi     Open Access  
BMC Medical Education     Open Access   (Followers: 42)
BMJ Simulation & Technology Enhanced Learning     Full-text available via subscription   (Followers: 10)
BoEM - Boletim online de Educação Matemática     Open Access  
Boletim Cearense de Educação e História da Matemática     Open Access  
Boletim de Educação Matemática     Open Access  
Boletim Técnico do Senac     Open Access  
BOSAPARIS : Pendidikan Kesejahteraan Keluarga     Open Access  
British Educational Research Journal     Hybrid Journal   (Followers: 183)
British Journal of Educational Studies     Hybrid Journal   (Followers: 152)
British Journal of Educational Technology     Hybrid Journal   (Followers: 146)
British Journal of Music Education     Hybrid Journal   (Followers: 23)
British Journal of Religious Education     Hybrid Journal   (Followers: 8)
British Journal of Sociology of Education     Hybrid Journal   (Followers: 51)
British Journal of Special Education     Hybrid Journal   (Followers: 47)
British Journal of Visual Impairment     Hybrid Journal   (Followers: 12)
Brookings Trade Forum     Full-text available via subscription   (Followers: 3)
Business, Management and Education     Open Access   (Followers: 17)
Caderno Brasileiro de Ensino de Física     Open Access  
Caderno Intersabares     Open Access  
Cadernos CEDES     Open Access   (Followers: 1)
Cadernos de Educação     Open Access  
Cadernos de Educação, Tecnologia e Sociedade     Open Access  
Cadernos de Pesquisa     Open Access  
Cadernos de Pesquisa     Open Access   (Followers: 2)
Cadernos de Pesquisa em Educação     Open Access   (Followers: 1)
Cadmo     Full-text available via subscription   (Followers: 1)
Cahiers de la recherche sur l'éducation et les savoirs     Open Access   (Followers: 4)
Cakrawala Pendidikan     Open Access  
Calidad en la educación     Open Access   (Followers: 1)
Cambridge Journal of Education     Hybrid Journal   (Followers: 95)
Campus Legal Advisor     Hybrid Journal   (Followers: 2)
Campus Security Report     Hybrid Journal  
Canadian and International Education     Open Access   (Followers: 8)
Canadian Journal for New Scholars in Education/ Revue canadienne des jeunes chercheures et chercheurs en éducation     Open Access   (Followers: 7)
Canadian Journal for the Scholarship of Teaching and Learning     Open Access   (Followers: 15)
Canadian Journal of Education : Revue canadienne de l'éducation     Open Access   (Followers: 8)
Canadian Journal of Higher Education     Open Access   (Followers: 24)
Canadian Journal of Learning and Technology / La revue canadienne de l’apprentissage et de la technologie     Open Access   (Followers: 16)
Canadian Journal of School Psychology     Hybrid Journal   (Followers: 10)
Canadian Journal of Science, Mathematics and Technology Education     Hybrid Journal   (Followers: 18)
Career Development and Transition for Exceptional Individuals     Hybrid Journal   (Followers: 7)
Catalejos. Revista sobre lectura, formación de lectores y literatura para niños     Open Access  
Catharsis : Journal of Arts Education     Open Access  
CELE Exchange, Centre for Effective Learning Environments     Full-text available via subscription   (Followers: 1)
Cendekia : Jurnal Kependidikan dan Kemasyarakatan     Open Access  
Change: The Magazine of Higher Learning     Hybrid Journal   (Followers: 16)
Changing English: Studies in Culture and Education     Hybrid Journal   (Followers: 4)
Charrette     Open Access  
Chemical Engineering Education     Full-text available via subscription   (Followers: 1)
Chemistry Education Research and Practice     Free   (Followers: 5)
Chemistry in Education     Open Access   (Followers: 9)
Chi'e : Journal of Japanese Learning and Teaching     Open Access   (Followers: 3)
Child Language Teaching and Therapy     Hybrid Journal   (Followers: 30)
Child Psychiatry & Human Development     Hybrid Journal   (Followers: 9)
Childhood Education     Hybrid Journal   (Followers: 16)
Children's Literature in Education     Hybrid Journal   (Followers: 10)
Chinese Education & Society     Full-text available via subscription   (Followers: 4)
Christian Higher Education     Hybrid Journal   (Followers: 2)
Christian Perspectives in Education     Open Access   (Followers: 7)
Ciência & Educação (Bauru)     Open Access  
Ciência & Saúde Coletiva     Open Access   (Followers: 2)
Ciencia en Desarrollo     Open Access  
Ciencias Sociales y Educación     Open Access   (Followers: 4)
Citizenship, Social and Economics Education     Full-text available via subscription   (Followers: 5)
Classroom Discourse     Hybrid Journal   (Followers: 8)
Clinical Child and Family Psychology Review     Hybrid Journal   (Followers: 7)
Clio y Asociados     Open Access  

        1 2 3 4 5 6 7 8 | Last

Journal Cover Australasian Marketing Journal (AMJ)
  [SJR: 0.375]   [H-I: 18]   [5 followers]  Follow
    
   Hybrid Journal Hybrid journal (It can contain Open Access articles)
   ISSN (Print) 1441-3582
   Published by Elsevier Homepage  [3177 journals]
  • Editorial
    • Authors: Roger Marshall
      Pages: 1 - 2
      Abstract: Publication date: Available online 23 March 2018
      Source:Australasian Marketing Journal (AMJ)
      Author(s): Roger Marshall


      PubDate: 2018-04-15T07:26:27Z
      DOI: 10.1016/j.ausmj.2018.03.001
      Issue No: Vol. 26, No. 1 (2018)
       
  • The role of regulation and financial compensation on trust recovery
    • Authors: Lisiane Santos Gasparotto; Natália Araujo Pacheco; Kenny Basso; Vitor Francisco Dalla Corte; Gisele Costa Rabello; Shalimar Gallon
      Pages: 10 - 16
      Abstract: Publication date: Available online 2 February 2018
      Source:Australasian Marketing Journal (AMJ)
      Author(s): Lisiane Santos Gasparotto, Natália Araujo Pacheco, Kenny Basso, Vitor Francisco Dalla Corte, Gisele Costa Rabello, Shalimar Gallon
      Although service recovery tactics have been extensively investigated, little is known about what firms should do when service recovery fails (i.e., double deviation). It is primordial to understand whether and how customer trust may be recovered after a double deviation. The results of an experimental study show that it is possible to recover customer trust through improvements in organizational processes (i.e., regulation) and discounts (i.e., financial compensation). Remarkably, regulation and financial compensation lead to similar trust levels, which means that these trust recovery tactics are equally successful. Moreover, attributions of benevolence explain why regulation and financial compensation can recover customer trust after a double deviation.

      PubDate: 2018-04-15T07:26:27Z
      DOI: 10.1016/j.ausmj.2018.01.002
      Issue No: Vol. 26, No. 1 (2018)
       
  • What can the brand manager expect from Facebook'
    • Authors: Desislava Sitta; Margaret Faulkner; Philip Stern
      Pages: 17 - 22
      Abstract: Publication date: Available online 3 February 2018
      Source:Australasian Marketing Journal (AMJ)
      Author(s): Desislava Sitta, Margaret Faulkner, Philip Stern
      Managers cannot afford to ignore social media and have stepped up their involvement in the belief that social media activities extend the brand's reach and engagement with consumers. Facebook is the preeminent social medium with an ever increasing branded content. One hundred brands selected from the Interbrand “Best Global Brand Report” form the basis of this study to test research propositions about the ability of branded Facebook pages to expand and engage users. Data captured from branded Facebook pages was supplemented with socialbaker's data. No correlation is found between the size of a brand and the number of Facebook fans, and there is no consistent relationship with user engagement and brand size. The authors discuss broadening reach, improving engagement, interaction and activity and the implications for social media strategies and make recommendations for managing Facebook presence. Paid advertising is required to increase brand reach to all potential category users.

      PubDate: 2018-04-15T07:26:27Z
      DOI: 10.1016/j.ausmj.2018.01.001
      Issue No: Vol. 26, No. 1 (2018)
       
  • Understanding important hotel attributes from the consumer perspective
           over time
    • Authors: Sungha Jang; Tian Liu; Ji Hye Kang; Huichen Yang
      Pages: 23 - 30
      Abstract: Publication date: Available online 23 March 2018
      Source:Australasian Marketing Journal (AMJ)
      Author(s): Sungha Jang, Tian Liu, Ji Hye Kang, Huichen Yang
      Consumers consider various product attributes when they evaluate products. Researchers and practitioners have used multi-attribute models to understand which product attributes are important for consumers. However, in those models, product attributes are limited and are determined by researchers at the time of the inquiry. In this study, using a longitudinal study of hotel reviews over 6 years, the top 30 important hotel attributes from the perspective of consumers are identified and examined as to how the importance of these hotel attributes has changed over time. Our findings show that staff is the most important attribute with a positive effect on ratings at all times and that other attributes show consistent positive (negative) effects with small changes of importance over the years. Our study provides managerial implications of what attributes hotel managers need to maintain or improve for customer satisfaction.

      PubDate: 2018-04-15T07:26:27Z
      DOI: 10.1016/j.ausmj.2018.02.001
      Issue No: Vol. 26, No. 1 (2018)
       
  • Mediation analysis revisited: Practical suggestions for addressing common
           deficiencies
    • Authors: Jungkeun Kim; Euejung Hwang; Megan Phillips; Sungha Jang; Jae-Eun Kim; Mark T. Spence; Jongwon Park
      Pages: 59 - 64
      Abstract: Publication date: Available online 29 March 2018
      Source:Australasian Marketing Journal (AMJ)
      Author(s): Jungkeun Kim, Euejung Hwang, Megan Phillips, Sungha Jang, Jae-Eun Kim, Mark T. Spence, Jongwon Park
      Four issues that can affect statistical conclusions from mediation analysis are presented here: The implications of omitting mediators; not conducting reverse mediation analysis; using inappropriate measures; and not considering a wider array of experiment-based methods. Suggestions for addressing each of these are advanced. Previous issues of AMJ, JMR and JCR are then examined to gauge the extent to which these suggestions were used. Less than half of the published papers inspected (44.4% of the total) endeavored to address at least three of the four issues raised above. AMJ authors will realize higher statistical as well as theoretical rigor if they consider these suggestions.

      PubDate: 2018-04-15T07:26:27Z
      DOI: 10.1016/j.ausmj.2018.03.002
      Issue No: Vol. 26, No. 1 (2018)
       
  • Publisher note
    • Abstract: Publication date: November 2017
      Source:Australasian Marketing Journal (AMJ), Volume 25, Issue 4


      PubDate: 2018-04-15T07:26:27Z
       
  • Are promoters valuable customers' An application of the net promoter
           scale to predict future customer spend
    • Authors: Philip Mecredy; Malcolm J. Wright; Pamela Feetham
      Abstract: Publication date: Available online 9 January 2018
      Source:Australasian Marketing Journal (AMJ)
      Author(s): Philip Mecredy, Malcolm J. Wright, Pamela Feetham
      The Net Promoter Score (NPS) is widely used in industry to measure loyalty and predict revenue growth. The mechanisms underpinning this revenue growth are thought to be (i) positive recommendation from loyal customers to potential customers, and (ii) increased purchases from the existing base of loyal customers. These claims are controversial, with both the methodology and the performance of NPS being challenged by a number of researchers. The present study adds evidence to this debate through the analysis of a repeated cross-sectional data set (n = 2785) from a services company operating in a business to business context in the New Zealand primary sector. The data include recommendation scores matched to past, current and future revenue, at both the aggregate and individual level, over a five-year period. The analysis of this data provides directional support for the association between NPS and company revenue growth, and confirms that promoters do spend more in the current year. However, the analysis shows promoters to be a relatively minor and inconsistent source of same-customer revenue growth, with same-customer growth mostly arising from a general increase across the whole customer base.

      PubDate: 2018-01-10T00:05:55Z
      DOI: 10.1016/j.ausmj.2017.12.001
       
  • Editorial, empirically-based marketing knowledge
    • Authors: Rachel Kennedy; Cathy Nguyen
      First page: 251
      Abstract: Publication date: November 2017
      Source:Australasian Marketing Journal (AMJ), Volume 25, Issue 4
      Author(s): Rachel Kennedy, Cathy Nguyen


      PubDate: 2017-12-26T20:56:19Z
      DOI: 10.1016/j.ausmj.2017.11.006
       
  • Buying brands at both regular price and on promotion over time
    • Authors: John Scriven; Maria Clemente; John Dawes; Giang Trinh; Byron Sharp
      Pages: 252 - 260
      Abstract: Publication date: November 2017
      Source:Australasian Marketing Journal (AMJ), Volume 25, Issue 4
      Author(s): John Scriven, Maria Clemente, John Dawes, Giang Trinh, Byron Sharp
      We analyse the purchasing of brands at both regular and promotional price over time. The goal is to better understand the extent of consumer deal-proneness. Our analysis shows most consumers buy brands on promotion at least some of the time, and the tendency to buy on promotion relates mostly to how much promotion is available in a category, suggesting little innate deal-proneness. The extent of promotion can be so high that as many as half of all brand buyers buy the brand solely when it is on promotion. However, this amount of on-deal buying is only very slightly higher than would be expected given the amount of promotion available. We find few buyers buy only on promotion. Promotion buyers of a particular brand also buy other brands on and off promotion more or less in line with the market share those other brands have at regular and promotional price. The three main implications are: (1) brand loyalty is still an important aspect of purchase, (2) a brand's normal-price buyers are a major source of its volume from price promotions, and (3) there is only a small effect of deal-proneness on promotion buying over and above that of promotion prevalence in a category.

      PubDate: 2017-12-26T20:56:19Z
      DOI: 10.1016/j.ausmj.2017.10.006
       
  • Does Double Jeopardy apply using average spend per buyer as the loyalty
           metric'
    • Authors: John Dawes; Allison Bond; Nicole Hartnett; Byron Sharp
      Pages: 261 - 268
      Abstract: Publication date: November 2017
      Source:Australasian Marketing Journal (AMJ), Volume 25, Issue 4
      Author(s): John Dawes, Allison Bond, Nicole Hartnett, Byron Sharp
      Double Jeopardy describes how smaller brands lose twice; they have fewer buyers who are slightly less loyal. A common loyalty measure is how often people buy the brand in a given time period. An alternative loyalty measure is how much people spend, which reflects purchase frequency and price paid. The brand equity literature suggests that high equity brands should reap high purchase rates and high prices. It is therefore possible that Double Jeopardy might become obscured when using a revenue-based measure such as spend per buyer. The reason is that price variation could create more, and more pronounced deviations from the Double Jeopardy pattern. We demonstrate that Double Jeopardy holds for spend in thirteen consumer goods categories: smaller brands have fewer buyers who spend somewhat less on the brand. We further find no relationship between brand share and average price and no relationship between excess/deficit loyalty and average price.

      PubDate: 2017-12-26T20:56:19Z
      DOI: 10.1016/j.ausmj.2017.10.008
       
  • Empirical regularities in average price paid across different types of
           households
    • Authors: Vipul Pare; Giang Trinh; Malcolm Wright
      Pages: 269 - 277
      Abstract: Publication date: November 2017
      Source:Australasian Marketing Journal (AMJ), Volume 25, Issue 4
      Author(s): Vipul Pare, Giang Trinh, Malcolm Wright
      This research examines the relationship between the average price paid by a household for consumer packaged goods and different types of households. Using panel data that consists of approximately 17,000 households per year, we examine 24 consumer packaged goods categories across 6 years (2005–2010) to understand the way in which average purchasing price varies across five key household types or stages, and to highlight generalizability. We find systematic patterns with respect to average price paid as households pass through key household stages. The changes follow an S-shape pattern across multiple product categories. The average purchasing price declines as households move from the pre-family stage to the young family stage, increases at the older family and post-family stages, and then decreases slightly at the single elderly stage. Overall, the most significant change is from the pre-family stage to the young family stage, followed by the change from the older family stage to the post-family stage. The differences hold across multiple years. The effects, however, are larger for nonfood than for food categories. Our results suggest that in order to broaden the brand customer base, brand managers need to have a product portfolio that includes both low and high price variants as well as presence across different distribution channels to satisfy the need of different types of households.

      PubDate: 2017-12-26T20:56:19Z
      DOI: 10.1016/j.ausmj.2017.11.002
       
  • Double Jeopardy – 50 years on. Reviving a forgotten tool that still
           predicts brand loyalty
    • Authors: Charles Graham; Dag Bennett; Katrin Franke; Cathy Lu Henfrey; May Nagy-Hamada
      Pages: 278 - 287
      Abstract: Publication date: November 2017
      Source:Australasian Marketing Journal (AMJ), Volume 25, Issue 4
      Author(s): Charles Graham, Dag Bennett, Katrin Franke, Cathy Lu Henfrey, May Nagy-Hamada
      Scientific knowledge builds by continuously subjecting its known laws to differentiated replications. Empirical generalisations capturing the Law of Double Jeopardy have been extensively tested in this way for decades, and rightly so because they continue to provide a valuable managerial key to the multi-million dollar question of how brands grow. This research continues that work, first by extending knowledge of the operation of Double Jeopardy in the less familiar conditions of long-run continuous buying, emerging markets, capital purchasing and house of brand strategies, and second by validating the rather overlooked w(1-b) approximation as a simple tool to predict behavioural brand loyalty. Observations of competitive brand performance in 32 differentiated replications, some over thirty five years apart, find no boundary condition to the operation of the Double Jeopardy characteristic even in contexts that might initially suggest a challenge to its independence assumptions. We outline the implications for managers in these new findings in terms of insight, planning and brand audit.

      PubDate: 2017-12-26T20:56:19Z
      DOI: 10.1016/j.ausmj.2017.10.009
       
  • If the model fits, use it: Methods and benchmarks for evaluating
           NBD-Dirichlet goodness-of-fit
    • Authors: Carl Driesener; Melissa Banelis; Cam Rungie
      Pages: 288 - 293
      Abstract: Publication date: November 2017
      Source:Australasian Marketing Journal (AMJ), Volume 25, Issue 4
      Author(s): Carl Driesener, Melissa Banelis, Cam Rungie
      The Dirichlet model is an empirical generalization describing and predicting repeated choice amongst a set of competitive alternatives. With the advent of big data, there are many new potential applications for this model. Its developers emphasized one goodness-of-fit statistic, and subsequent researchers have used this along with others. There is, however, no consensus in the literature regarding which measures to use or, more importantly, benchmarks. This paper proposes a suite of six goodness-of-fit statistics developed from the literature to assess the fit of the model and develops two new measures that account for category specific factors enabling the development of benchmarks. It also provides appropriate benchmarks for all statistics derived from 54 FMCG categories in the UK.

      PubDate: 2017-12-26T20:56:19Z
      DOI: 10.1016/j.ausmj.2017.10.003
       
  • Making sense of common Dirichlet deviations
    • Authors: John Scriven; John Bound; Charles Graham
      Pages: 294 - 308
      Abstract: Publication date: November 2017
      Source:Australasian Marketing Journal (AMJ), Volume 25, Issue 4
      Author(s): John Scriven, John Bound, Charles Graham
      This paper reviews the regularly recurring deviations between buyer behaviour patterns and predictions from the NBD-Dirichlet model. Previous studies have tended to look at one or two Dirichlet Deviations in isolation; the aim here is to learn more about their managerial significance by categorising them according to their behavioural indicators, summarising their incidence and extent and relating them to the implied breaches of assumptions of the model. We replicate prior research results in a single, extensive database of 62 FMCG categories and find that the Dirichlet Deviations take three forms; slight systematic variances in expected metrics across all brands in every fitting, suggesting some failure in stationarity; certain types of persistent deviation for individual brands or groups of brands that indicate partitioning; and those that capture dynamic performance. Analysis shows that consumer purchase propensities are never quite fixed or entirely independent, yet brand performance remains close to Dirichlet prediction. Managers who use this model need to be aware of the strategic options that the deviations imply, and we discuss these. Findings also contribute to the idea that deviations might be reduced by model adaptations although the managerial simplicity of the NBD-Dirichlet sets a major challenge to this.

      PubDate: 2017-12-26T20:56:19Z
      DOI: 10.1016/j.ausmj.2017.10.007
       
  • The Natural Monopoly effect in brand image associations
    • Authors: Lara Stocchi; Vipul Pare; Rachel Fuller; Malcolm Wright
      Pages: 309 - 316
      Abstract: Publication date: November 2017
      Source:Australasian Marketing Journal (AMJ), Volume 25, Issue 4
      Author(s): Lara Stocchi, Vipul Pare, Rachel Fuller, Malcolm Wright
      The Natural Monopoly is a robust empirical generalisation that describes the tendency for more popular brands to attract light users of the product category. This study shows that this pattern can also explain the underlying ‘trade-off’ between associations that consumers hold in memory for a specific brand vs. other brands, given the same range of category cues or category entry points (e.g., purchase or consumption situations, core benefits etc.). Specifically, the Natural Monopoly can be extended to explain that consumers with limited knowledge of brands are more likely to memorise associations primarily in relation to the most popular brands of the category, which ‘monopolise’ category entry points. This is confirmed with broadly consistent results across three data sets, multiple time-periods and a total of six categories (including CPGs, services and mobile applications). As such, this study significantly expands the generalisability of the Natural Monopoly empirical law by showcasing it as a ‘tool’ to extend knowledge on brand image associations. The results also yield important practical implications for growing a brand's mental availability. For the most popular brands, the outcomes of this study highlight the relevance of reaching out to consumers with limited knowledge of brands within the same category; for the least popular brands, they indicate the importance of building associations with category entry points.

      PubDate: 2017-12-26T20:56:19Z
      DOI: 10.1016/j.ausmj.2017.11.003
       
  • Expanding marketing empirical generalisations to health behaviours:
           Physical activity is not so different from buying behaviour, after-all
    • Authors: Amy L. Wilson; Byron Sharp; Cathy Nguyen; Svetlana Bogomolova
      Pages: 317 - 325
      Abstract: Publication date: November 2017
      Source:Australasian Marketing Journal (AMJ), Volume 25, Issue 4
      Author(s): Amy L. Wilson, Byron Sharp, Cathy Nguyen, Svetlana Bogomolova
      The Negative Binomial Distribution (NBD) is a model that describes consumer purchase frequency over time. This paper tests the applicability of this model to a novel context: physical activity behaviours (using data obtained from Australia, the United States, and Singapore). The fit of the NBD to the data demonstrates that physical activity behaviour is consistent with other consumer behaviour patterns. Within a one-week period, the majority of people are either non- or light-engagers of the different intensities of leisure-time physical activity. Yet, people are not ‘active’ or ‘inactive’, rather, degree of engagement varies. Infrequency of reported levels and variety of physical activities might be due to health promotion having a strong focus on rational persuasion and less focus on mass communication that builds mental availability. Our contribution broadens the applicability of the NBD showing it can be helpful for those seeking to promote health behaviours, not just purchases.

      PubDate: 2017-12-26T20:56:19Z
      DOI: 10.1016/j.ausmj.2017.11.001
       
  • Making progress in marketing research
    • Authors: Robert East; Lawrence Ang
      Pages: 334 - 340
      Abstract: Publication date: November 2017
      Source:Australasian Marketing Journal (AMJ), Volume 25, Issue 4
      Author(s): Robert East, Lawrence Ang
      Progress in any subject requires the origination of theoretical ideas. Often, new theoretical ideas are derived from unpredicted findings. Some methods, such as surveys, yield more unpredicted findings compared to experiments and too great an emphasis on testing theories by experiment may therefore lead to fewer new ideas. We argue that researchers in marketing and other social sciences should give more consideration to methods that produce large amounts of evidence; by doing so, they may speed up the development of their subject.

      PubDate: 2017-12-26T20:56:19Z
      DOI: 10.1016/j.ausmj.2017.10.010
       
  • Editorial
    • Authors: Roger Marshall
      First page: 175
      Abstract: Publication date: August 2017
      Source:Australasian Marketing Journal (AMJ), Volume 25, Issue 3
      Author(s): Roger Marshall


      PubDate: 2017-11-16T19:04:33Z
      DOI: 10.1016/j.ausmj.2017.10.004
       
  • Pawning n00bs: Insights into perceptions of brand extensions of the video
           game industry
    • Authors: Luke Butcher; Ysobel Tang; Ian Phau
      Pages: 215 - 224
      Abstract: Publication date: August 2017
      Source:Australasian Marketing Journal (AMJ), Volume 25, Issue 3
      Author(s): Luke Butcher, Ysobel Tang, Ian Phau
      This paper examines gamers' perceptions of video game brand extensions through a grounded-theory qualitative methodology. Results of the focus groups and interviews reveal deep and highly contextual information pertaining to gamer characteristics (discernment and fanaticism) and extension characteristics (affordability, collectability, fit, identity-projection, and ownership), as well as the moderating roles of marketing effectiveness, interpersonal influences, and inelasticity of demand on gaming brand equity. Results provide substantial academic value and deeper insights into this culturally and economically significant industry, with distinct implications for product design, consumer segmentation, and promotion.

      PubDate: 2017-11-16T19:04:33Z
      DOI: 10.1016/j.ausmj.2016.11.008
       
  • QCA in empirical marketing research: An experiment featuring Dorah
           Explorah, investigating celebrity endorsement's effect on product
           selection
    • Authors: Rouxelle De Villiers
      Pages: 225 - 250
      Abstract: Publication date: Available online 1 November 2017
      Source:Australasian Marketing Journal (AMJ)
      Author(s): Rouxelle De Villiers
      This study explains how to disentangle the relationships between outcomes and the configurations of marketing brand tactics and consumer attributes for a particular marketing phenomenon. We demonstrate that qualitative comparative analysis (QCA) can be implemented in marketing contexts, and that it can explain marketing phenomena to the standards of rigour, generality and complexity demanded by scientific research. Fuzzy set QCA (fsQCA) need not be feared; it can be a very useful case-based method for marketing theorists. The “thought experiment” featuring the hypothetical Dorah Explorah brand demonstrates fsQCA's value and its similitude with real markets, and confirms that a single attribute, marketing tactic or condition can affect the examined outcome differently when it is part of a different configuration, although it may not be necessary or sufficient for the outcome by itself. We extend the literature on marketing theory creation by drawing on social psychology and management disciplines (for methodology) and Heider's (1958) balance theory to propose a specific hypothesis. We then test this hypothesis via an experimental manipulation. We present the theoretical background supporting the study's hypothesis and make a strong plea for marketing scholars to develop theories using truly useful, highly predictive asymmetrical logic. We hope that this paper will act as a tutorial for marketing researchers, novices and experts, making the application of fsQCA as a methodology and as a set of techniques easier and more transparent. We explicitly highlight the configurationally important aspects of qualitative research in empirical marketing studies and comparative scientific enquiry.

      PubDate: 2017-11-02T17:53:03Z
      DOI: 10.1016/j.ausmj.2017.09.001
       
  • Introduction to the special issue on sustainability
    • Authors: Gillian Sullivan-Mort; Michael Polonsky; William Kilbourne; Clare D'Souza; Patrick Hartmann
      Pages: 83 - 84
      Abstract: Publication date: May 2017
      Source:Australasian Marketing Journal (AMJ), Volume 25, Issue 2
      Author(s): Gillian Sullivan-Mort, Michael Polonsky, William Kilbourne, Clare D'Souza, Patrick Hartmann


      PubDate: 2017-06-12T11:39:14Z
      DOI: 10.1016/j.ausmj.2017.05.003
       
  • Editorial
    • Authors: Sharon Purchase
      First page: 1
      Abstract: Publication date: February 2017
      Source:Australasian Marketing Journal (AMJ), Volume 25, Issue 1
      Author(s): Sharon Purchase


      PubDate: 2017-04-18T07:34:27Z
      DOI: 10.1016/j.ausmj.2017.04.001
       
  • A multi-attribute examination of consumer conformity in group-level
           ordering
    • Authors: Jacob C. Lee; Jungkeun Kim; Kyuseop Kwak
      Abstract: Publication date: Available online 6 December 2017
      Source:Australasian Marketing Journal (AMJ)
      Author(s): Jacob C. Lee, Jungkeun Kim, Kyuseop Kwak
      Using real data acquired from transaction receipts at a cafe, the present research examined individuals' menu choices made in a group setting. Building on previous research, the present research proposed and examined what we call the group referencing effect, and found that individuals' menu choices were more likely to conform to the precedent menu choices made by the others in their group. A unique empirical contribution of the present research is that conformity was assessed and emerged at two levels: end-choice level (whether the choices are the same) and attribute-level (whether the attribute(s) of the choices are the same, independent of whether the end-choice is the same; i.e., similarity). Theoretical and practical implications are discussed.

      PubDate: 2017-12-26T20:56:19Z
      DOI: 10.1016/j.ausmj.2017.11.004
       
  • Viva la revolution! For evidence-based marketing we strive
    • Authors: Byron Sharp; Malcolm Wright; Rachel Kennedy; Cathy Nguyen
      Abstract: Publication date: Available online 27 November 2017
      Source:Australasian Marketing Journal (AMJ)
      Author(s): Byron Sharp, Malcolm Wright, Rachel Kennedy, Cathy Nguyen
      At the end of the last century, Sharp and Wright (1999) documented the emergence of a school of marketing enquiry labelled as the Empirical Generalisationists. With this special edition on Empirically-Based Marketing Knowledge, we take the opportunity to update that original article, giving an overview on the health of the Empirical Generalisations research tradition. We put forward a call to action for more researchers to take up the challenge to develop scientific laws in marketing, and promote a culture of evidence-based theory and managerial decision making.

      PubDate: 2017-12-26T20:56:19Z
      DOI: 10.1016/j.ausmj.2017.11.005
       
  • The role of creativity and project management in enhancing service quality
           of advertising agencies: A qualitative approach
    • Authors: Elizabeth Levin; Park Thaichon; Sara Quach; Antonio Lobo
      Abstract: Publication date: Available online 10 November 2017
      Source:Australasian Marketing Journal (AMJ)
      Author(s): Elizabeth Levin, Park Thaichon, Sara Quach, Antonio Lobo
      This research study aims to investigate the role of creativity and project management as important aspects of service quality. The context is the advertising industry which is highly competitive and its clients have very specific needs and expectations. Data was collected using indepth interviews with marketing managers and project leaders who were responsible for the advertising needs of their organisations. The findings provide detailed insights into the nature of creative competence, project management process and project outcomes from the clients' perspective. Creative competence includes an assessment of the creative work produced by the advertising agencies and their staff. The project management processes reflect the need for detailed plans and budgets to be developed and communicated, as well as having a clear process for change management once the project scope and plan have been signed off. This study is the first of its kind using a qualitative approach to investigate the role of creativity and project management in enhancing the service quality of advertising agencies.

      PubDate: 2017-11-16T19:04:33Z
      DOI: 10.1016/j.ausmj.2017.10.002
       
  • Predicting organizational form choice from pre-entry characteristics of
           franchisees
    • Authors: Scott Weaven; Brent L. Baker; Chase Edwards; Lorelle Frazer; Debra Grace
      Abstract: Publication date: Available online 31 October 2017
      Source:Australasian Marketing Journal (AMJ)
      Author(s): Scott Weaven, Brent L. Baker, Chase Edwards, Lorelle Frazer, Debra Grace
      To the best of our knowledge, the research reported here represents the first attempt to analyze how beliefs and attitudes toward one's own abilities influence business form choice. We present a set of five hypotheses associated with an individual's perception of their own business acumen, business purchase determination, self-efficacy, self-regulatory focus and attitude toward customers that serve to predict an individual's choice of either franchising or independent business ownership. We also examine how these pre-entry orientations may or may not predict survival or failure across the two business models. The analysis of data gathered from 1186 Australian business operators reveals that the variables of interest do, in fact, predict business model choice but results also suggest that other factors are more predictive of survival or failure. We conclude that the key to marketing channel efficacy resides within the complementarity, or “fit”, between human form and structural form.

      PubDate: 2017-11-02T17:53:03Z
      DOI: 10.1016/j.ausmj.2017.10.001
       
  • Double jeopardy benchmarks for political polls
    • Authors: Caitlin Kooyman; Malcolm J. Wright
      Abstract: Publication date: Available online 18 August 2017
      Source:Australasian Marketing Journal (AMJ)
      Author(s): Caitlin Kooyman, Malcolm J. Wright
      Consumer goods marketers often benchmark brand performance against known patterns of consumer loyalty, such as the law of double jeopardy. This law states that lesser known brands suffer twice; fewer people buy them, and those that do like them less and are less loyal. Unless double jeopardy effects are understood the performance of a small brand may be misinterpreted as poor when it is in fact normal for a brand of that size. Political opinion polls also show double jeopardy effects, although the evidence base remains thin. We provide fresh evidence of double jeopardy in political opinion polls in a New Zealand context, and show how to benchmark politicians' performance against the double jeopardy line. We discuss insights arising from this new method of analyzing political performance.

      PubDate: 2017-09-03T08:25:57Z
      DOI: 10.1016/j.ausmj.2017.07.001
       
  • Geomarketing techniques to locate retail companies in regulated markets
    • Authors: Jorge
      Abstract: Publication date: Available online 21 June 2017
      Source:Australasian Marketing Journal (AMJ)
      Author(s): Jorge Chacón-García
      Our background is the investment when opening a retail business in a regulated market, such as the pharmaceutical sector in Spain, which involves many risks caused by external factors that hinder the choice of a new-business location process. To study this phenomenon, we optimized the choice of the location of a retail site in a regulated market via a methodology that entailed a combination of analytical methods of spatial geometry with geographic information systems (GIS) and the analytic hierarchy process (AHP) multicriteria decision method. The integration of both methods shows great efficiency in the measurement of spatial reality in detail and its influence on decision-making in retail businesses. The study, conducted in Seville (Spain), showed how legal restrictions for the location of a new pharmacy greatly hindered the possibility of success for new retail businesses. However, by implementing both methods, we discovered a series of suitable spaces, which were assigned a score based on several criteria. The combination of GIS methods and AHP multicriteria decision method can be used to reduce the risk of opening a new retail business in a regulated market with space restrictions.

      PubDate: 2017-06-22T12:20:18Z
       
  • Chickens, ants, grasshoppers and pigs: Proposed segmentation approach in
           the field of sustainability living
    • Authors: Menuka Jayaratne; Gillian Sullivan Mort; Clare D'Souza
      Abstract: Publication date: Available online 24 May 2017
      Source:Australasian Marketing Journal (AMJ)
      Author(s): Menuka Jayaratne, Gillian Sullivan Mort, Clare D'Souza
      The goal of the Paris Agreement reiterated climate change actions. On reflection, both levels, production and consumption, need to be considered to attain sustainability. Consumers play a pivotal role in creating demand and driving sustainable production and consumption. With this in mind, this research study aims to identify consumer segments who are sustainability concerned and committed to sustainability living. Qualitative research was undertaken using semi-structured depth interviews. Fifty-one consumers participated in this research. The research implemented a metaphor to get a deeper understanding of different consumer groups in the field of sustainability living. Two well-known fables were used as a metaphor, i.e. The Chicken and the Pig and The Ant and the Grasshopper. This research identifies four segments based on fable characters: Chickens, sustainability concerned consumers who contribute and are involved in sustainability living in their everyday life; Ants, ‘dark green’ consumers; Grasshoppers, resistant to sustainability living identity; and Pigs, sustainability entrepreneurs. With these fable characters, this research profiles the segments for the field of sustainability living using 4L's – Leaners/Learners (Chickens), Leaders (Ants), Lazers (Grasshoppers) and Lifters (Pigs). Although sustainability segments have been identified before, this research provides a different understanding of these unique segments and opens new avenues for marketers and researchers. The paper concludes with a discussion of implications and future research directions.

      PubDate: 2017-05-28T09:21:43Z
      DOI: 10.1016/j.ausmj.2017.04.004
       
  • Marketing for sustainability: Extending the conceptualisation of the
           marketing mix to drive value for individuals and society at large
    • Authors: Alan Pomering
      Abstract: Publication date: Available online 23 May 2017
      Source:Australasian Marketing Journal (AMJ)
      Author(s): Alan Pomering
      The purpose of this paper is to provide new theoretical perspective on marketing for sustainability, particularly for dealing with the environmental threat of climate change. We reconceptualise how marketing is operationalised through the conceptualisation of the marketing mix in order to permit the normalisation of sustainability considerations in business operations and consumption. To the traditional four Ps (product, price, promotion and place) we add but recalibrate for the specific purpose of sustainability participants, processes, and physical evidence, and introduce: promise, principles, and partnership, arguing that each of these may be considered a controllable marketing variable that will contribute to the creation/co-creation of individual and social value. This framework is developed and justified in order to make a novel contribution to marketing theory and practice. Limitations and future research directions conclude the discussion.

      PubDate: 2017-05-28T09:21:43Z
      DOI: 10.1016/j.ausmj.2017.04.011
       
  • How small sample size and replication can increase accuracy in
           experiments: Lessons that marketing may learn from agricultural scientific
           method
    • Authors: Robert Hamlin
      Abstract: Publication date: Available online 23 May 2017
      Source:Australasian Marketing Journal (AMJ)
      Author(s): Robert Hamlin
      This paper examines the use of small sample sizes and replication in marketing experimentation, including full factorials, fractional factorials, Latin squares and their derivatives such as conjoint analysis. It is well understood within agricultural research that the sample size used within these experiments should be kept to a minimum if maximum reliability is to be achieved. This understanding, which underlies the massive success of agricultural research in the last century, does not appear to have been transferred to marketing. This article explains the logic behind this counterintuitive claim. It then discusses the links between the use of small sample size and replication in experimental research. It concludes that the current very low level of replication in marketing can be related to a very basic mismatch between academic marketing's theoretical expectations of replication outcomes and the degree to which these expectations can be meaningfully achieved by replication within any living environment.

      PubDate: 2017-05-28T09:21:43Z
      DOI: 10.1016/j.ausmj.2017.05.002
       
  • Understanding pro-environmental intentions through growth,
           competitiveness, and concern
    • Authors: Anastasia E. Thyroff; William E. Kilbourne
      Abstract: Publication date: Available online 17 May 2017
      Source:Australasian Marketing Journal (AMJ)
      Author(s): Anastasia E. Thyroff, William E. Kilbourne
      The effects of market liberalization and the social institutions contained within are increasingly necessary to understand. The purpose of this paper is to expand this understanding by examining neoliberal institutional variables (i.e., belief in economic growth and individual competitiveness) on pro-environmental behavior. To study this, we use two countries: one that has recently experienced high economic growth (China) and one that has recently experienced low economic growth (Japan), as a moderator variable. Further, environmental concern is proposed to mediate the moderation. The proposed conditional mediation is supported. Findings suggest that citizens with a desire for additional economic growth, in countries with large historical growth, have high environmental concern. Further, citizens with high individual competitiveness, in low historical growth countries, have low environmental concern. However, citizens with high environmental concern have high environmental intentions, regardless of current country growth. Implications for management and sustainability are then given.

      PubDate: 2017-05-18T09:09:39Z
      DOI: 10.1016/j.ausmj.2017.04.005
       
  • Sustainable disposal and evolving consumer–product relationships
    • Authors: Vlad Demsar; Jan Brace-Govan
      Abstract: Publication date: Available online 12 May 2017
      Source:Australasian Marketing Journal (AMJ)
      Author(s): Vlad Demsar, Jan Brace-Govan
      Increasingly technological waste is linked to environmental degradation. However, sustainable consumerism is made possible by changing not only acquisition and consumption patterns but also the way consumers dispose of technological products. The value of disposal as mechanism to improve environmental sustainability and sustainable consumerism has led to calls for a better understanding of its relation to consumer identity projects. To understand how consumer–product relationships evolve to influence decisions and methods of disposal, a three stage narrative inquiry was employed. Using the high turnover video gaming market, consumer experiences with trade-in through secondary retail outlets is examined. From the analysis, a theoretical model is developed, portraying three distinct consumer–product relationships and their influence on the disposal decision and disposal method: self-extension, self-transition and frequent disposal. The paper discusses contributions to disposal literature, nostalgia and identifies practical implications for retailer strategy.

      PubDate: 2017-05-13T08:41:33Z
      DOI: 10.1016/j.ausmj.2017.04.010
       
  • Mediating effects of green innovations on interfirm cooperation
    • Authors: Umar Burki; Robert Dahlstrom
      Abstract: Publication date: Available online 12 May 2017
      Source:Australasian Marketing Journal (AMJ)
      Author(s): Umar Burki, Robert Dahlstrom
      Previous empirical research has largely neglected the mediating role of green innovations on the top management commitment-customer cooperation relationship. This study examines effects of green process innovation and green managerial innovations on this relationship. An empirical analysis with a sample of 181 ISO 14001 Turkish manufacturing firms suggests that top management commitment positively affects customer cooperation, process innovation and managerial innovation. Green process innovation mediates the positive association between top management commitment and customer cooperation, whereas green managerial innovation does not. These findings suggest that green process innovation facilitates business partners to mitigate the external negative impact on environment. By contrast, green managerial innovation has a stronger in-house orientation and facilitates business firms to minimize their carbon footprints.

      PubDate: 2017-05-13T08:41:33Z
      DOI: 10.1016/j.ausmj.2017.05.001
       
  • Consumption coping and life transitions: An integrative review
    • Authors: Sheau-Fen Yap; Sommer Kapitan
      Abstract: Publication date: Available online 12 May 2017
      Source:Australasian Marketing Journal (AMJ)
      Author(s): Sheau-Fen Yap, Sommer Kapitan
      Marketing scholars have devoted considerable effort to researching the impact of life transitions on consumption behaviour. However, prior literature on life events is broad and fragmented. This paper provides an up-to-date synthesis of past findings using an integrative review covering 116 articles on life events and consumption over the last 35 years. This critical review reveals important gaps in current knowledge, and puts forward avenues for future research that flow logically from the theoretical gaps identified, thereby contributing to extant literature on life events and consumption. The resulting framework of consumption coping provides an understanding of how consumer motivations build, grow, and alter as life events occur. The goal of the review is to stimulate the field to consider deeper contextual examination of the role of life events in acquisition, consumption, and disposal of material and experiential consumption opportunities.

      PubDate: 2017-05-13T08:41:33Z
      DOI: 10.1016/j.ausmj.2017.04.003
       
  • Social marketing strategies for renewable energy transitions
    • Authors: Lynne Eagle; Amy Osmond; Breda McCarthy; David Low; Hayden Lesbirel
      Abstract: Publication date: Available online 12 May 2017
      Source:Australasian Marketing Journal (AMJ)
      Author(s): Lynne Eagle, Amy Osmond, Breda McCarthy, David Low, Hayden Lesbirel
      Transitions to more sustainable energy systems are increasingly required to address the problem of climate change. Different stakeholder groups, however, may not share the same level of acceptability for an increase in renewable energy. This paper examines energy consumers' attitudes towards energy issues, their use of renewable energy in the home and constraints to energy conservation. Respondent-completed questionnaires from 325 people reveal strong support for renewable energy and a belief in human-induced climate change. A multitude of obstacles to energy-efficient practices are revealed by the survey. The paper also explores the role of social marketing in prompting behavioural change and encouraging a transition to renewable energy. Policy makers can utilise these findings to accelerate the transition to renewable energy and build capacity among residents.

      PubDate: 2017-05-13T08:41:33Z
      DOI: 10.1016/j.ausmj.2017.04.006
       
  • Food waste and the ‘green’ consumer
    • Authors: Breda McCarthy; Hong Bo Liu
      Abstract: Publication date: Available online 11 May 2017
      Source:Australasian Marketing Journal (AMJ)
      Author(s): Breda McCarthy, Hong Bo Liu
      While the literature on food waste has examined mainstream consumers, it has tended to overlook ‘green’ consumers. Based on a survey with 346 respondents, techniques such as cross tabulations, non-parametric tests and the ordered probit regression model were used to analyse the data. Variables such as age, making an effort to reduce food waste, guilt and anxiety about wasting food, along with knowledge of expiry dates, were associated with lower levels of food waste. Surprisingly, eating organic food was not linked with a lower propensity to waste food. There did not appear to be a large gap between attitudes towards food waste and actual behaviours. Higher income households, with young children, who eat out a lot, were more likely to waste food. A good deal of food was thrown away due to spoilage, the short shelf-life of fresh food and because people forgot about food left in the fridge. A limitation of the survey is the reliance on self-reported data for food waste. The findings have practical implications for public policy makers who wish to reduce the economic and environmental burden of food waste.

      PubDate: 2017-05-13T08:41:33Z
      DOI: 10.1016/j.ausmj.2017.04.007
       
  • Mediating effect of environmental orientation on pro-environmental
           purchase intentions in a low-involvement product situation
    • Authors: Ayşen Coşkun; Andrea Vocino; Michael Polonsky
      Abstract: Publication date: Available online 10 May 2017
      Source:Australasian Marketing Journal (AMJ)
      Author(s): Ayşen Coşkun, Andrea Vocino, Michael Polonsky
      Low-involvement consumption includes the majority of regular purchases by individuals and the community, and collectively these have a substantial negative environmental impact. It is, therefore, an important environmental domain to examine. This research surveys 340 Turkish consumers and examines whether apathy, locus of control and myopia influence environmental orientation and purchase intentions for a low-involvement green product, and whether purchase intentions are mediated by consumers' environmental orientation. The results suggest that environmental orientation positively affects purchase intentions, whereas external locus of control negatively affects purchase intentions. Environmental orientation mediates the effect of the internal and external locus of controls' effect on purchase intentions. The results indicate that environmental orientation is a critical direct and indirect driver of purchase intentions for low-involvement environmental goods. Moreover, it highlights that achieving an increase in consumers' purchase intentions for low-involvement green goods may be more challenging than influencing their purchase intentions for high-involvement green goods. The inability to increase purchase intentions for low involvement green goods will substantially inhibit reduction of consumers' environmental impacts through daily activities.

      PubDate: 2017-05-13T08:41:33Z
      DOI: 10.1016/j.ausmj.2017.04.008
       
  • Customer-directed extra-role performance and emotional understanding:
           Effects on customer conflict, felt stress, job performance and turnover
           intentions
    • Authors: Jay P. Mulki; John W. Wilkinson
      Abstract: Publication date: Available online 24 April 2017
      Source:Australasian Marketing Journal (AMJ)
      Author(s): Jay P. Mulki, John W. Wilkinson
      Sales and customer service employees often face demanding or even abusive customers. This study utilized structural equation modeling to develop a preliminary model identifying relationships between interpersonal customer conflict, key consequences of such conflict, and potential means to avoid or reduce that conflict. Results confirm that interpersonal conflict with customers has a direct negative influence on job performance, and works through felt stress to increase turnover intentions among employees. However, results suggest that a salesperson's emotional understanding and customer-directed extra-role performance reduce that conflict and increase job performance. Comparisons with prior related studies, although none of those cover all relevant factors, indicate that these relationships are likely to be similar in developed and developing economies. Limitations and future research directions are also discussed.

      PubDate: 2017-04-25T07:39:27Z
      DOI: 10.1016/j.ausmj.2017.04.002
       
  • Behavioural effects of nonconscious mimicry and social intentions
    • Authors: Sabrina Pei-Han Wong; Nicole Hartley; Alastair Tombs
      Abstract: Publication date: Available online 30 January 2017
      Source:Australasian Marketing Journal (AMJ)
      Author(s): Sabrina Pei-Han Wong, Nicole Hartley, Alastair Tombs
      Nonconscious mimicry is a salient behaviour in many social interactions, such as the imitation of accent over the phone or the tendency to return a smile from another smiling person. However, existing research has yet to consider the importance of individuals' social intentions when entering into a social interaction in a customer service setting. This paper extends current managerial leadership theory into the novel setting of nonconscious mimicry to explain the critical role of social intentions in relationship building in customer service encounters. This research consists of a 3 × 2 between-subjects factorial design to evaluate the hypothesised relationships between nonconscious mimicry, social intentions, and product choice behaviour. The findings indicate that social intentions play a critical role influencing the relationship between nonconscious mimicry and product consumption, purchase intentions, and product liking in service encounters. Further, it is suggested that individuals identified as task-oriented should not be behaviourally imitated, as this will not positively increase product liking, purchase intentions, or product consumption. Instead, consumers should be primed to be relationship-oriented prior to nonconscious mimicry.

      PubDate: 2017-02-04T20:27:35Z
      DOI: 10.1016/j.ausmj.2017.01.001
       
 
 
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