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  Subjects -> EDUCATION (Total: 2008 journals)
    - ADULT EDUCATION (24 journals)
    - COLLEGE AND ALUMNI (9 journals)
    - E-LEARNING (25 journals)
    - EDUCATION (1700 journals)
    - HIGHER EDUCATION (127 journals)
    - INTERNATIONAL EDUCATION PROGRAMS (4 journals)
    - ONLINE EDUCATION (32 journals)
    - SCHOOL ORGANIZATION (13 journals)
    - SPECIAL EDUCATION AND REHABILITATION (36 journals)
    - TEACHING METHODS AND CURRICULUM (38 journals)

EDUCATION (1700 journals)                  1 2 3 4 5 6 7 8 | Last

Showing 1 - 200 of 857 Journals sorted alphabetically
#Tear : Revista de Educação, Ciência e Tecnologia     Open Access   (Followers: 2)
(Pensamiento), (palabra) y obra     Open Access   (Followers: 2)
21. Yüzyılda Eğitim Ve Toplum Eğitim Bilimleri Ve Sosyal Araştırmalar Dergisi     Open Access  
@tic. revista d'innovació educativa     Open Access  
Abant İzzet Baysal Üniversitesi Eğitim Fakültesi Dergisi     Open Access   (Followers: 1)
About Campus     Hybrid Journal   (Followers: 6)
Academic Medicine     Hybrid Journal   (Followers: 62)
Academic Psychiatry     Full-text available via subscription   (Followers: 26)
Academic Questions     Hybrid Journal   (Followers: 8)
Academy of Educational Leadership Journal     Full-text available via subscription   (Followers: 60)
Academy of Management Learning and Education     Full-text available via subscription   (Followers: 53)
Accounting & Finance     Hybrid Journal   (Followers: 54)
Accounting Education: An International Journal     Hybrid Journal   (Followers: 21)
Açıköğretim Uygulamaları ve Araştırmaları Dergisi     Open Access  
ACM Transactions on Computing Education (TOCE)     Hybrid Journal   (Followers: 6)
Acta Didactica Norge     Open Access   (Followers: 1)
Acta Educationis Generalis     Open Access  
Acta Scientiarum. Education     Open Access  
Action in Teacher Education     Hybrid Journal   (Followers: 62)
Action Learning: Research and Practice     Hybrid Journal   (Followers: 40)
Action Research     Hybrid Journal   (Followers: 46)
Active Learning in Higher Education     Hybrid Journal   (Followers: 285)
Actualidades Pedagógicas     Open Access  
Adelphi series     Hybrid Journal   (Followers: 13)
Adiyaman University Journal of Educational Sciences     Open Access   (Followers: 1)
Administration & Society     Hybrid Journal   (Followers: 13)
Administrative Science Quarterly     Full-text available via subscription   (Followers: 178)
Adult Education Quarterly     Hybrid Journal   (Followers: 158)
Advanced Education     Open Access   (Followers: 10)
Advances in Building Education     Open Access   (Followers: 3)
Advances in Health Sciences Education     Hybrid Journal   (Followers: 28)
Advances in High Energy Physics     Open Access   (Followers: 19)
Advances in School Mental Health Promotion     Partially Free   (Followers: 8)
AERA Open     Open Access   (Followers: 8)
Africa Education Review     Partially Free   (Followers: 25)
African Journal of Chemical Education     Open Access   (Followers: 3)
African Journal of Educational Studies in Mathematics and Sciences     Full-text available via subscription   (Followers: 5)
African Journal of Health Professions Education     Open Access   (Followers: 6)
African Journal of Research in Mathematics, Science and Technology Education     Full-text available via subscription   (Followers: 8)
Agora     Full-text available via subscription   (Followers: 4)
AGORA Magazine     Open Access  
Ahi Evran Üniversitesi Kırşehir Eğitim Fakültesi Dergisi     Open Access  
Ahmad Dahlan Journal of English Studies     Open Access   (Followers: 2)
AIDS Education and Prevention     Full-text available via subscription   (Followers: 7)
Ainedidaktiikka     Open Access  
Akadémiai Értesítö     Full-text available via subscription  
Aksiologiya : Jurnal Pengabdian Kepada Masyarakat     Open Access  
AKSIOMA Journal of Mathematics Education     Open Access   (Followers: 1)
Al-Idarah : Jurnal Kependidikan Islam     Open Access  
Al-Jabar : Jurnal Pendidikan Matematika     Open Access   (Followers: 1)
Al-Tadris : Jurnal Pendidikan Bahasa Arab     Open Access  
Al-Tadzkiyyah : Jurnal Pendidikan Islam     Open Access  
Alan Eğitimi Araştırmaları Dergisi     Open Access  
Alexandria : Revista de Educação em Ciência e Tecnologia     Open Access  
Alsic : Apprentissage des Langues et Systèmes d'Information et de Communication     Open Access   (Followers: 16)
Alteridad     Open Access  
Amasya Universitesi Egitim Fakültesi Dergisi     Open Access  
Ambiente & Educação : Revista de Educação Ambiental     Open Access  
American Annals of the Deaf     Full-text available via subscription   (Followers: 13)
American Biology Teacher     Full-text available via subscription   (Followers: 14)
American Educational Research Journal     Hybrid Journal   (Followers: 167)
American Journal of Business Education     Open Access   (Followers: 12)
American Journal of Distance Education     Hybrid Journal   (Followers: 34)
American Journal of Education     Full-text available via subscription   (Followers: 197)
American Journal of Educational Research     Open Access   (Followers: 62)
American Journal of Health Education     Hybrid Journal   (Followers: 31)
American Journal of Physics     Full-text available via subscription   (Followers: 53)
American String Teacher     Full-text available via subscription   (Followers: 1)
Ana Dili Eğitimi Dergisi / Journal of Mother Tongue Education     Open Access  
Anadolu Journal Of Educational Sciences International     Open Access  
ANALES de la Universidad Central del Ecuador     Open Access   (Followers: 3)
Annali dell'Universita di Ferrara     Hybrid Journal  
Annals of Dyslexia     Hybrid Journal   (Followers: 10)
Annals of Modern Education     Full-text available via subscription   (Followers: 4)
Apertura. Revista de innovación educativa‏     Open Access   (Followers: 2)
Apex : New Zealand Journal of Gifted Children     Open Access  
Applied Environmental Education & Communication     Hybrid Journal   (Followers: 17)
Applied Measurement in Education     Hybrid Journal   (Followers: 9)
Arabia     Open Access  
Art Design & Communication in Higher Education     Hybrid Journal   (Followers: 24)
Arts and Humanities in Higher Education     Hybrid Journal   (Followers: 37)
Arts Education Policy Review     Hybrid Journal   (Followers: 5)
Artseduca : Revista electrónica de educación en las ARTES     Open Access  
ASHE Higher Education Reports     Hybrid Journal   (Followers: 16)
Asia Pacific Education Review     Hybrid Journal   (Followers: 12)
Asia Pacific Journal of Education     Hybrid Journal   (Followers: 22)
Asia-Pacific Education Researcher     Hybrid Journal   (Followers: 12)
Asia-Pacific Journal of Health, Sport and Physical Education     Hybrid Journal   (Followers: 9)
Asia-Pacific Journal of Teacher Education     Hybrid Journal   (Followers: 24)
Asian Association of Open Universities Journal     Open Access   (Followers: 1)
Asian Education and Development Studies     Hybrid Journal   (Followers: 5)
Asian Journal of English Language Teaching     Full-text available via subscription   (Followers: 14)
Asian Journal of Legal Education     Full-text available via subscription   (Followers: 4)
ASp     Open Access   (Followers: 2)
Assessing Writing     Hybrid Journal   (Followers: 11)
Assessment & Evaluation in Higher Education     Hybrid Journal   (Followers: 152)
Assessment for Effective Intervention     Hybrid Journal   (Followers: 14)
Assessment in Education: Principles, Policy & Practice     Hybrid Journal   (Followers: 42)
Assessment Update     Hybrid Journal   (Followers: 5)
AStA Wirtschafts- und Sozialstatistisches Archiv     Hybrid Journal   (Followers: 5)
At-Ta'dib Jurnal Kependidikan Islam     Open Access  
At-Taqaddum     Open Access  
At-Turats     Open Access  
Athenea Digital     Open Access  
Aula Abierta     Open Access   (Followers: 1)
Aula de Encuentro     Open Access  
Australasian Journal of Educational Technology     Open Access   (Followers: 19)
Australasian Journal of Gifted Education     Full-text available via subscription   (Followers: 7)
Australasian Journal of Special Education     Full-text available via subscription   (Followers: 8)
Australasian Marketing Journal (AMJ)     Hybrid Journal   (Followers: 4)
Australian Art Education     Full-text available via subscription   (Followers: 8)
Australian Educational and Developmental Psychologist, The     Full-text available via subscription   (Followers: 8)
Australian Educational Computing     Open Access   (Followers: 1)
Australian Educational Researcher     Hybrid Journal   (Followers: 25)
Australian Journal of Adult Learning     Full-text available via subscription   (Followers: 16)
Australian Journal of Career Development     Hybrid Journal   (Followers: 3)
Australian Journal of Dyslexia and Learning Difficulties     Full-text available via subscription   (Followers: 8)
Australian Journal of Education     Hybrid Journal   (Followers: 36)
Australian Journal of Environmental Education     Full-text available via subscription   (Followers: 8)
Australian Journal of Indigenous Education, The     Full-text available via subscription   (Followers: 10)
Australian Journal of Learning Difficulties     Hybrid Journal   (Followers: 5)
Australian Journal of Music Education     Full-text available via subscription   (Followers: 5)
Australian Journal of Public Administration     Hybrid Journal   (Followers: 456)
Australian Journal of Teacher Education     Open Access   (Followers: 22)
Australian Mathematics Teacher, The     Full-text available via subscription   (Followers: 6)
Australian Primary Mathematics Classroom     Full-text available via subscription   (Followers: 4)
Australian Screen Education Online     Full-text available via subscription   (Followers: 2)
Australian TAFE Teacher     Full-text available via subscription   (Followers: 4)
Australian Universities' Review, The     Full-text available via subscription   (Followers: 4)
Autism     Hybrid Journal   (Followers: 282)
Avaliação : Revista da Avaliação da Educação Superior (Campinas)     Open Access  
Azalea: Journal of Korean Literature & Culture     Full-text available via subscription   (Followers: 4)
Bahastra     Open Access  
Balkan Region Conference on Engineering and Business Education     Open Access   (Followers: 1)
BELIA : Early Childhood Education Papers     Open Access   (Followers: 7)
BELT - Brazilian English Language Teaching Journal     Open Access   (Followers: 4)
Berkeley Review of Education     Open Access   (Followers: 7)
Biblioteca Escolar em Revista     Open Access  
Biblioteka i Edukacja     Open Access   (Followers: 4)
Bildung und Erziehung     Hybrid Journal   (Followers: 5)
Bioedukasi : Jurnal Pendidikan Biologi FKIP UM Metro     Open Access  
Bioma : Jurnal Ilmiah Biologi     Open Access  
Biosaintifika : Journal of Biology & Biology Education     Open Access   (Followers: 7)
Biosfer : Jurnal Biologi dan Pendidikan Biologi     Open Access  
Biosfer : Jurnal Tadris Biologi     Open Access  
BMC Medical Education     Open Access   (Followers: 42)
BMJ Simulation & Technology Enhanced Learning     Hybrid Journal   (Followers: 10)
BoEM - Boletim online de Educação Matemática     Open Access  
Boletim Cearense de Educação e História da Matemática     Open Access  
Boletim de Educação Matemática     Open Access  
Boletim Técnico do Senac     Open Access  
BOSAPARIS : Pendidikan Kesejahteraan Keluarga     Open Access  
British Educational Research Journal     Hybrid Journal   (Followers: 190)
British Journal of Educational Studies     Hybrid Journal   (Followers: 162)
British Journal of Educational Technology     Hybrid Journal   (Followers: 147)
British Journal of Music Education     Hybrid Journal   (Followers: 24)
British Journal of Religious Education     Hybrid Journal   (Followers: 9)
British Journal of Sociology of Education     Hybrid Journal   (Followers: 51)
British Journal of Special Education     Hybrid Journal   (Followers: 48)
British Journal of Visual Impairment     Hybrid Journal   (Followers: 12)
Brookings Trade Forum     Full-text available via subscription   (Followers: 3)
Bulletin of the Council for Research in Music Education     Full-text available via subscription   (Followers: 6)
Business, Management and Education     Open Access   (Followers: 17)
Caderno Brasileiro de Ensino de Física     Open Access  
Caderno de Educação     Open Access  
Caderno Intersabares     Open Access  
Cadernos CEDES     Open Access   (Followers: 1)
Cadernos de Educação     Open Access  
Cadernos de Pesquisa     Open Access  
Cadernos de Pesquisa     Open Access   (Followers: 2)
Cadernos de Pesquisa em Educação     Open Access   (Followers: 1)
Cadmo     Full-text available via subscription   (Followers: 1)
Cahiers de la recherche sur l'éducation et les savoirs     Open Access   (Followers: 4)
Cakrawala Pendidikan     Open Access  
Calidad en la educación     Open Access   (Followers: 1)
Cambridge Journal of Education     Hybrid Journal   (Followers: 96)
Campus Legal Advisor     Hybrid Journal   (Followers: 2)
Campus Security Report     Hybrid Journal  
Canadian and International Education     Open Access   (Followers: 8)
Canadian Journal for New Scholars in Education/ Revue canadienne des jeunes chercheures et chercheurs en éducation     Open Access   (Followers: 7)
Canadian Journal for the Scholarship of Teaching and Learning     Open Access   (Followers: 15)
Canadian Journal of Education : Revue canadienne de l'éducation     Open Access   (Followers: 8)
Canadian Journal of Higher Education     Open Access   (Followers: 25)
Canadian Journal of Learning and Technology / La revue canadienne de l’apprentissage et de la technologie     Open Access   (Followers: 17)
Canadian Journal of School Psychology     Hybrid Journal   (Followers: 10)
Canadian Journal of Science, Mathematics and Technology Education     Hybrid Journal   (Followers: 19)
Career Development and Transition for Exceptional Individuals     Hybrid Journal   (Followers: 7)
Catalejos. Revista sobre lectura, formación de lectores y literatura para niños     Open Access  
Catharsis : Journal of Arts Education     Open Access  
CELE Exchange, Centre for Effective Learning Environments     Full-text available via subscription   (Followers: 1)
Cendekia : Jurnal Kependidikan dan Kemasyarakatan     Open Access  
Change: The Magazine of Higher Learning     Hybrid Journal   (Followers: 16)
Changing English: Studies in Culture and Education     Hybrid Journal   (Followers: 4)
Charrette     Open Access  
Chemical Engineering Education     Full-text available via subscription   (Followers: 2)
Chemistry Education Research and Practice     Free   (Followers: 5)
Chemistry in Education     Open Access   (Followers: 9)
Chi'e : Journal of Japanese Learning and Teaching     Open Access   (Followers: 3)
Child Language Teaching and Therapy     Hybrid Journal   (Followers: 32)
Child Psychiatry & Human Development     Hybrid Journal   (Followers: 11)

        1 2 3 4 5 6 7 8 | Last

Journal Cover
Australasian Marketing Journal (AMJ)
Journal Prestige (SJR): 0.351
Citation Impact (citeScore): 1
Number of Followers: 4  
 
  Hybrid Journal Hybrid journal (It can contain Open Access articles)
ISSN (Print) 1441-3582
Published by Elsevier Homepage  [3162 journals]
  • The determinants of green packaging that influence buyers’
           willingness to pay a price premium
    • Abstract: Publication date: Available online 23 June 2018Source: Australasian Marketing Journal (AMJ)Author(s): Gaganpreet Singh, Neeraj Pandey The study examined the impact of green packaging on consumer behaviour. It was measured through willingness to pay since it acts as a proxy for actual behaviour. Using a sample of 343 respondents, the study empirically confirmed the effect of six factors grounded from “theory of consumption values” and “customer value creation framework” that offered uniqueness to green packaging and influenced buyers’ willingness to pay a price premium.
       
  • Predicting purchase intention of electric vehicles in Hong Kong
    • Abstract: Publication date: Available online 19 June 2018Source: Australasian Marketing Journal (AMJ)Author(s): Mark Ng, Monica Law, Serene Zhang What makes consumers adopt energy-sustainable innovations' Drawing from psychological research on environmental behaviors, we propose a model integrating attitudinal factors, normative factors and self-control to explain the purchase of electric vehicles (EVs) by consumers. Specifically, we utilized structural equation modeling to develop a model to identify relationships between perceived values, green attitudes, normative factors, and self-expressive benefits and purchase intention of EVs. An empirical study was carried out to test the conceptual framework and 11 hypotheses were developed based on literature. The model was tested with survey data from 205 Hong Kong respondents from the automobile community. SEM analyses confirmed that perceived value, trust in EV, responsive efficacy, and willingness to pay had significant and positive influence on purchase intention of EVs. This study offers insights into the development of marketing program for EV in Hong Kong. The findings will help EV manufacturers to facilitate EV purchases. Future research opportunities are discussed.
       
  • Consumer advocacy for luxury brands
    • Abstract: Publication date: Available online 14 June 2018Source: Australasian Marketing Journal (AMJ)Author(s): Anwar Sadat Shimul, Ian Phau This paper explores consumer advocacy for luxury brands in relation to brand satisfaction, brand loyalty and luxury brand attachment. Data were collected from an online consumer panel (n = 393) in Australia and were analysed through structural equation modelling. Luxury brand attachment has been found to have a stronger effect on consumer advocacy than that of brand satisfaction and brand loyalty. In addition to the moderating role of brand loyalty, luxury consumers’ dilemma with consumer advocacy has been discussed in this paper. These findings provide insight into the consumer advocacy for luxury branding academics and practitioners.
       
  • Consumer ethnocentrism, market mavenism and social network analysis
    • Abstract: Publication date: Available online 13 June 2018Source: Australasian Marketing Journal (AMJ)Author(s): Isaac Cheah, Anwar Sadat Shimul This study investigates the tendency of consumer ethnocentrism, the role of market mavenism and interactions between these two constructs within a social structure. A total of 215 responses were collected online using the snowballing technique. This study finds that younger consumers are less ethnocentric but demonstrate more mavenism than their counterparts. The social network analysis shows that within the 2-clique, the market mavens outnumbered the non-mavens. This paper provides a holistic view by incorporating the relationship among three concepts with six-degrees-of-separation theory, adding new insights into the constructs which was not previously addressed within the literature.
       
  • Expression and transformation of loyalty in a contractual service setting:
           A processual view
    • Abstract: Publication date: Available online 12 June 2018Source: Australasian Marketing Journal (AMJ)Author(s): Sara Quach, Chandana Hewege, Viet Le The main objectives of this study are twofold: (1) to gauge the expressions of loyalty toward a service provider, (2) to identify possible transformations of loyalty in the contractual service settings. Using an integrative theoretical perspective, the study presents a more holistic understanding of the dynamics of loyalty transformation taking a processual view. Following an interpretive research approach, we conducted twenty-eight semi-structured interviews with customers and managers of major mobile telephony service providers. The findings confirm that customer loyalty can transform into various states: (1) fanaticism, (2) stage of transition, (3) point of disinterest, and (4) state of betrayal. Moreover, it is determined that customers could express their loyalty to the service provider in several ways signifying their concern, advocacy, rituals, identification, beliefs, and nostalgic feelings.
       
  • Ethnic media advertising effectiveness, influences and implications
    • Abstract: Publication date: Available online 8 June 2018Source: Australasian Marketing Journal (AMJ)Author(s): Hei Tong Lau, Richard Lee Cultural diversity is the norm in today's society, and past research has shown that ethnic cues in advertisements are effective in targeting ethnic consumers. This study extends this research stream by examining how ethnic identify impacts ethnic consumers’ perceptions of advertising in ethnic versus mainstream newspapers. The results show that ethnic consumers with higher ethnic identity have more positive responses towards advertisements with ethnic cues, particularly when the advertisements appear in ethnic newspapers. By contrast, for the same advertisements, mainstream media appears less effective in eliciting positive responses. Ethnic consumers with higher ethnic identity are also more likely to purchase and recommend products advertised in ethnic media. These findings offer insights to marketers and businesses who are targeting ethnic consumers. They shed light on when and how to use ethnic cues, particularly in ethnic media, in order to achieve desirable marketing and communication strategies that target ethnic consumers.
       
  • Reassessing the effect of colour on attitude and behavioural intentions in
           promotional activities: The moderating role of mood and involvement
    • Abstract: Publication date: Available online 11 May 2018Source: Australasian Marketing Journal (AMJ)Author(s): Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Ioannis Kostopoulos The present research examines the effect of background colour on attitude and behavioural intentions in various promotional activities taking into consideration the moderating role of mood and involvement. Three experiments reflecting different promotional activities (window display, consumer trade show, guerrilla marketing) were conducted for this purpose. Overall, findings indicate that cool background colours, in contrast to warm colours, induce more positive attitudes and behavioural intentions mainly in positive mood, and low involvement conditions. Implications are also discussed.
       
  • Investigating the value of a peer-to-peer mentoring experience
    • Abstract: Publication date: May 2018Source: Australasian Marketing Journal (AMJ), Volume 26, Issue 2Author(s): Kathleen Griffiths, Foula Kopanidis, Marion Steel Globalization of business skills has become critical as employers have a requirement for culturally adaptable marketing and business graduates who are “work ready” in either Australia or overseas. These students must have both discipline knowledge and soft skills including cultural competence. How students develop intercultural skills at university is discussed. Given that more than ninety percent of local university students do not participate in academic offshore experiences, a focus is on the internationalization-at-home activities that universities offer. This study looks at cross-cultural peer-to-peer mentoring. A paucity of research on the effect of these experiences further enhances the relevance of this topic. This research investigates whether Australian marketing and business students who undertake a cross-cultural peer-to-peer mentoring experience “at home” become more cross-culturally adaptable. A quasi experimental pre and post-test survey shows that this method of an "at home" cross-cultural experience has a significant effect on four of the cultural dimensions. They are Flexibility/Openness, Personal Autonomy, Perceptual Acuity and Fulfilment. This means that as a result of this study, the recommendation for future peer-to-peer mentoring experiences would be to specifically target these significant dimensions as part of the peer-to-peer mentoring agenda. The focus of their agenda on these dimensions would allow peer-to-peer mentors of different ethnicities and those mentors who are Australian born but who mentor students from different countries, to be confident that their work was directly attributable to increasing their mentees’ and their own cross-cultural adaptability. It shows that cross-cultural mentoring for marketing and other business students in an “at home” setting is an important part of preparing business and more specifically marketing students for the challenges of the global workplace.Chinese 由于雇主们需要那些在澳大拉西亚或海外均能"适应就业"的文化适应型毕业生, 商业技能的全球化变得至关重要. 本文讨论了学生如何通过参与交流, 游学和实习等海外体验来培养跨文化技能. 考虑到百分之九十以上的学生未参与这些国外体验, 研究把重点放在大学提供的国内国际化活动, 特别是跨文化的点对点指导. 针对这些体验效果的少量研究进一步增强了这一主题的重要性. 本研究调查了在国内进行跨文化指导体验的澳大利亚学生是否提高了跨文化适应能力. 一项准实验性的测试之前和之后调查显示, 这种"国内"方式的国际化体验可能不会对进行跨文化点对点指导体验的学生产生显著效果. 市场营销部门和商学院通过该研究得出的主要经验包括:其如何定位自己以便在培养"适应就业"的学生方面保持竞争力, 尤其是那些没有国际化体验的学生是否展现出跨文化技能, 以及确定可能影响学生跨文化适应能力的"国内"的国际化体验.
       
  • Social brand engagement: How orientation events engage students with the
           university
    • Abstract: Publication date: May 2018Source: Australasian Marketing Journal (AMJ), Volume 26, Issue 2Author(s): Teagan Altschwager, Rebecca Dolan, Jodie Conduit Student engagement in the classroom is well recognised as crucial for student success; however, the importance of engaging students beyond the classroom, in the broader university context, is often overlooked. This study examines how students engage with the university through their interactions with other students, conceptualised as ‘social brand engagement’. Orientation events provide opportunities for students to interact in a way that is facilitated by, and relevant to, the university. This study investigates the role of four experiential components (intellectual, affective, behavioural, and sensory experiences) in facilitating social brand engagement and the subsequent effect on word-of-mouth behaviour. We surveyed 223 students across 10 orientation events held at an Australian university. Path analysis indicates that intellectual, sensory and behavioural experiences have a significant impact on social brand engagement, which in turn positively impacts word-of-mouth behaviour. Thus, this study utilises the construct of social brand engagement, establishes its antecedents and outcomes, and demonstrates its relevance for higher education management.Chinese 大家公认学生的课堂参与对学生的成功非常关键;可是, 我们通常忽略了学生在课堂之外,在更广阔的大学环境下进行积极参与的重要性. 本研究通过学生们与其他学生的互动来调查学生们如何参与大学生活, 在概念上称为"社会品牌互动参与". 定向活动为学生们进行互动提供了机会, 互动的方式是由大学提供促进帮助并且与大学相关. 本研究探究了四大经历要素 (智力,情感,行为和感官经历) 在促进社会品牌互动参与以及随后对口碑行为的影响方面所产生的作用. 在于澳大利亚大学举办的 10 项定向活动中, 我们调查了 223 名学生. 路径 分析显示, 智力,感官和行为经历对社会品牌互动参与有重大影响, 这反过来也会对口碑行为产生积极影响. 因此, 本研究利用社会品牌互动参与的构想, 确定了其前因和结果, 并证明了其与高等教育管理的相关性.
       
  • Transforming marketing education: Historical, contemporary and future
           perspectives
    • Abstract: Publication date: May 2018Source: Australasian Marketing Journal (AMJ), Volume 26, Issue 2Author(s): Linda Brennan, Vinh Nhat Lu, Tania von der Heidt
       
  • An exploration of a respondent pre-qualifying framework to increase
           response rates in social media initiated online surveys
    • Abstract: Publication date: Available online 1 May 2018Source: Australasian Marketing Journal (AMJ)Author(s): Diana Denise F. Basa-Martinez, Janet Y. Cabrera, LA G. Dionaldo, Jonathan Gavino R. Orillo, Paul John M. Ramos, Lanndon A. Ocampo The use of web-based surveys is currently increasing due to its cost-effectiveness and agility as it provides access to market researchers to web-connected populations who are unlikely to answer through traditional survey methods. However, survey response rates in market research are in general decline and among survey platforms, web-based surveys have the highest rates of non-response. Thus, there is a need to address the declining response rates for web-based surveys particularly unit response rates – the likelihood the respondent would answer the survey. This paper proposes a respondent prequalifying framework that reduces unit non-response rates of web-based non-probabilistic surveys. A checklist of respondent characteristics influencing the likelihood of unit non-response was developed. The framework was then adopted for its applicability by replicating the recruitment phase of two case studies wherein the prequalifying checklist was applied with consideration to the respondent profile requirements of each study. While this paper does not intend to provide robust empirical evidence to the proposed framework, it demonstrates a promising framework that can be used to increase unit non-response rate by comprehensively integrating the pre-qualifying factors in the domain literature and carefully developing such framework to the most plausible direction a web-survey can be implemented. Findings suggest that (1) the proposed respondent prequalifying framework increases the unit response by prequalifying the sample in the recruitment stage, and (2) increasing the threshold value may increase unit response rates with careful consideration to some significant issues such as the weights assigned to the prequalifying factors, the quality of the background information of the respondents in relation to the prequalifying factors, and the sensitivity of the survey topic. The proposed framework is developed with strong theoretical grounding and detailed discussion for its practical use is also provided. The framework benefits market researchers by reducing unit non-response costs and increasing efficiency in social media-based market surveys.
       
  • Using intuitive awakening for business students to enhance strategic
           thinking skills
    • Abstract: Publication date: May 2018Source: Australasian Marketing Journal (AMJ), Volume 26, Issue 2Author(s): Melvin Prince, Constantinos Priporas Intuition is essential to marketing scholarship and practice. Furthermore, under certain business conditions, it becomes invaluable as a primary mode of decision making. Reflecting this perspective, conceptual research on the topic is abundant. Empirical studies in business school settings that address marketing intuitive decision making are scarce. Without application of intuitive thinking at the marketing education class level, diffusion of this important skill in the educational sphere will not take place. In this paper using case themes, we test role-playing and experiential knowledge effects on graduate business students’ assessments and intuitive decision making.Chinese 直觉对市场营销学术知识以及实践均非常重要. 此外, 在特定的商业条件下, 直觉作为主要的决策模式简直是无价的. 反思该观点, 关于此主题的概念性研究已有大量. 在商学院中, 强调市场营销直觉决策的经验研究非常罕见. 如果没有在市场营销教育课堂层次上应用直觉思维, 此重要技巧在教育界的散播则不会发生. 在该论文中, 使用案例主题, 我们检验了角色扮演和经验性知识对商科毕业学生的评估和直觉决策所产生的影响.
       
  • Work integrated learning in international marketing: Student insights
    • Abstract: Publication date: May 2018Source: Australasian Marketing Journal (AMJ), Volume 26, Issue 2Author(s): Vinh Nhat Lu, Brett Scholz, Long T.V. Nguyen This study explores students’ perspectives of live business projects, a form of experiential and work integrated learning, as an assessment component in an International Marketing course. Twenty-two focus groups were held with students participating in an international business plan competition organised at an Australian university. Using thematic analysis, we focus on three dominant themes typical of the focus group data: how live business projects prepared students for the future, how such projects motivated students to engage with and take pride in their work, and how the students linked the projects to the wider world outside of the university context. Live business projects might improve employability of graduates and engagement with course content, but students also indicated that the increased workload may be a source of stress. Educators should feel confident in the benefits of live business projects, but may also need consider how to ensure appropriate levels of work and responsibility on students and maintain the art of relationship management with industry partners.Chinese 该研究探究了学生对真实商业项目 (体验性工学结合的形式, 作为“国际市场营销”课程的评估环节) 的见解. 组建了二十二个重点小组, 由学生参加在澳大利亚大学举办的国际商业计划比赛. 采用主题分析, 我们专注于具有重点小组数据典型特征的三个优势主题:真实商业项目如何让学生为未来做准备,这些项目如何激励学生致力于其工作并以此为傲,以及学生如何将项目与大学之外更宽广的世界连接起来. 真实的商业项目可能能够提升毕业生的就业能力和提高对课程内容的参与度, 但是学生们也表示, 工作量增加可能成为压力来源. 教育工作者应对真实商业项目的益处充满信心, 但是可能也需要考虑如何确保学生承担的工作量和责任保持适当水平.
       
  • Editorial
    • Abstract: Publication date: February 2018Source: Australasian Marketing Journal (AMJ), Volume 26, Issue 1Author(s): Roger Marshall
       
 
 
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