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  Subjects -> EDUCATION (Total: 1924 journals)
    - ADULT EDUCATION (24 journals)
    - COLLEGE AND ALUMNI (9 journals)
    - E-LEARNING (24 journals)
    - EDUCATION (1623 journals)
    - HIGHER EDUCATION (123 journals)
    - INTERNATIONAL EDUCATION PROGRAMS (4 journals)
    - ONLINE EDUCATION (31 journals)
    - SCHOOL ORGANIZATION (13 journals)
    - SPECIAL EDUCATION AND REHABILITATION (35 journals)
    - TEACHING METHODS AND CURRICULUM (38 journals)

EDUCATION (1623 journals)                  1 2 3 4 5 6 7 8 | Last

Showing 1 - 200 of 857 Journals sorted alphabetically
#Tear : Revista de Educação, Ciência e Tecnologia     Open Access   (Followers: 2)
(Pensamiento), (palabra) y obra     Open Access   (Followers: 2)
21. Yüzyılda Eğitim Ve Toplum Eğitim Bilimleri Ve Sosyal Araştırmalar Dergisi     Open Access  
@tic. revista d'innovació educativa     Open Access  
Abant İzzet Baysal Üniversitesi Eğitim Fakültesi Dergisi     Open Access   (Followers: 1)
About Campus     Hybrid Journal   (Followers: 5)
Academic Medicine     Full-text available via subscription   (Followers: 62)
Academic Psychiatry     Full-text available via subscription   (Followers: 23)
Academic Questions     Hybrid Journal   (Followers: 8)
Academy of Educational Leadership Journal     Full-text available via subscription   (Followers: 60)
Academy of Management Learning and Education     Full-text available via subscription   (Followers: 52)
Accounting & Finance     Hybrid Journal   (Followers: 52)
Accounting Education: An International Journal     Hybrid Journal   (Followers: 18)
Açıköğretim Uygulamaları ve Araştırmaları Dergisi     Open Access  
ACM Transactions on Computing Education (TOCE)     Hybrid Journal   (Followers: 5)
Acta Didactica Norge     Open Access   (Followers: 1)
Acta Scientiarum. Education     Open Access  
Acta Technologica Dubnicae     Open Access  
Action in Teacher Education     Hybrid Journal   (Followers: 60)
Action Learning: Research and Practice     Hybrid Journal   (Followers: 40)
Action Research     Hybrid Journal   (Followers: 46)
Active Learning in Higher Education     Hybrid Journal   (Followers: 269)
Actualidades Pedagógicas     Open Access  
Adelphi series     Hybrid Journal   (Followers: 14)
Adiyaman University Journal of Educational Sciences     Open Access   (Followers: 1)
Administration & Society     Hybrid Journal   (Followers: 13)
Administrative Science Quarterly     Full-text available via subscription   (Followers: 172)
Adult Education Quarterly     Hybrid Journal   (Followers: 155)
Advanced Education     Open Access   (Followers: 10)
Advances in Building Education     Open Access   (Followers: 3)
Advances in Health Sciences Education     Hybrid Journal   (Followers: 28)
Advances in High Energy Physics     Open Access   (Followers: 19)
Advances in School Mental Health Promotion     Partially Free   (Followers: 9)
AERA Open     Open Access   (Followers: 8)
Africa Education Review     Partially Free   (Followers: 24)
African Journal of Chemical Education     Open Access   (Followers: 3)
African Journal of Educational Studies in Mathematics and Sciences     Full-text available via subscription   (Followers: 5)
African Journal of Health Professions Education     Open Access   (Followers: 6)
African Journal of Research in Mathematics, Science and Technology Education     Full-text available via subscription   (Followers: 8)
Agora     Full-text available via subscription   (Followers: 3)
AGORA Magazine     Open Access  
Ahmad Dahlan Journal of English Studies     Open Access   (Followers: 2)
AIDS Education and Prevention     Full-text available via subscription   (Followers: 7)
Akadémiai Értesítö     Full-text available via subscription  
Aksiologiya : Jurnal Pengabdian Kepada Masyarakat     Open Access  
AKSIOMA Journal of Mathematics Education     Open Access   (Followers: 1)
Al-Idarah : Jurnal Kependidikan Islam     Open Access  
Al-Jabar : Jurnal Pendidikan Matematika     Open Access   (Followers: 1)
Al-Tadzkiyyah : Jurnal Pendidikan Islam     Open Access  
Alexandria : Revista de Educação em Ciência e Tecnologia     Open Access  
Alsic : Apprentissage des Langues et Systèmes d'Information et de Communication     Open Access   (Followers: 16)
Alteridad     Open Access  
Amasya Universitesi Egitim Fakültesi Dergisi     Open Access  
Ambiente & Educação : Revista de Educação Ambiental     Open Access  
American Annals of the Deaf     Full-text available via subscription   (Followers: 13)
American Biology Teacher     Full-text available via subscription   (Followers: 14)
American Educational Research Journal     Hybrid Journal   (Followers: 168)
American Journal of Business Education     Open Access   (Followers: 12)
American Journal of Distance Education     Hybrid Journal   (Followers: 32)
American Journal of Education     Full-text available via subscription   (Followers: 187)
American Journal of Educational Research     Open Access   (Followers: 60)
American Journal of Health Education     Hybrid Journal   (Followers: 30)
American Journal of Physics     Full-text available via subscription   (Followers: 53)
American String Teacher     Full-text available via subscription   (Followers: 1)
ANALES de la Universidad Central del Ecuador     Open Access   (Followers: 3)
Annali dell'Universita di Ferrara     Hybrid Journal  
Annals of Dyslexia     Hybrid Journal   (Followers: 10)
Annals of Modern Education     Full-text available via subscription   (Followers: 4)
Apertura. Revista de innovación educativa‏     Open Access   (Followers: 2)
Applied Environmental Education & Communication     Hybrid Journal   (Followers: 16)
Applied Measurement in Education     Hybrid Journal   (Followers: 9)
Arabia     Open Access  
Art Design & Communication in Higher Education     Hybrid Journal   (Followers: 22)
Arts and Humanities in Higher Education     Hybrid Journal   (Followers: 35)
Arts Education Policy Review     Hybrid Journal   (Followers: 5)
Artseduca : Revista electrónica de educación en las ARTES     Open Access  
ASHE Higher Education Reports     Hybrid Journal   (Followers: 15)
Asia Pacific Education Review     Hybrid Journal   (Followers: 12)
Asia Pacific Journal of Education     Hybrid Journal   (Followers: 21)
Asia-Pacific Education Researcher     Hybrid Journal   (Followers: 12)
Asia-Pacific Journal of Health, Sport and Physical Education     Hybrid Journal   (Followers: 9)
Asia-Pacific Journal of Teacher Education     Hybrid Journal   (Followers: 23)
Asian Association of Open Universities Journal     Open Access   (Followers: 1)
Asian Education and Development Studies     Hybrid Journal   (Followers: 5)
Asian Journal of English Language Teaching     Full-text available via subscription   (Followers: 14)
Asian Journal of Legal Education     Full-text available via subscription   (Followers: 5)
ASp     Open Access   (Followers: 2)
Assessing Writing     Hybrid Journal   (Followers: 11)
Assessment & Evaluation in Higher Education     Hybrid Journal   (Followers: 143)
Assessment for Effective Intervention     Hybrid Journal   (Followers: 14)
Assessment in Education: Principles, Policy & Practice     Hybrid Journal   (Followers: 42)
Assessment Update     Hybrid Journal   (Followers: 4)
AStA Wirtschafts- und Sozialstatistisches Archiv     Hybrid Journal   (Followers: 5)
At-Ta'dib Jurnal Kependidikan Islam     Open Access  
At-Taqaddum     Open Access  
At-Turats     Open Access  
Athenea Digital     Open Access  
Aula Abierta     Open Access   (Followers: 1)
Aula de Encuentro     Open Access  
Australasian Journal of Educational Technology     Open Access   (Followers: 19)
Australasian Journal of Gifted Education     Full-text available via subscription   (Followers: 5)
Australasian Journal of Special Education     Full-text available via subscription   (Followers: 7)
Australasian Marketing Journal (AMJ)     Hybrid Journal   (Followers: 5)
Australian Art Education     Full-text available via subscription   (Followers: 7)
Australian Educational and Developmental Psychologist, The     Full-text available via subscription   (Followers: 8)
Australian Educational Computing     Open Access   (Followers: 1)
Australian Educational Researcher     Hybrid Journal   (Followers: 25)
Australian Journal of Adult Learning     Full-text available via subscription   (Followers: 16)
Australian Journal of Career Development     Hybrid Journal   (Followers: 3)
Australian Journal of Dyslexia and Learning Difficulties     Full-text available via subscription   (Followers: 8)
Australian Journal of Education     Hybrid Journal   (Followers: 34)
Australian Journal of Environmental Education     Full-text available via subscription   (Followers: 7)
Australian Journal of Indigenous Education, The     Full-text available via subscription   (Followers: 10)
Australian Journal of Learning Difficulties     Hybrid Journal   (Followers: 5)
Australian Journal of Music Education     Full-text available via subscription   (Followers: 4)
Australian Journal of Public Administration     Hybrid Journal   (Followers: 447)
Australian Journal of Teacher Education     Open Access   (Followers: 21)
Australian Mathematics Teacher, The     Full-text available via subscription   (Followers: 6)
Australian Primary Mathematics Classroom     Full-text available via subscription   (Followers: 4)
Australian Screen Education Online     Full-text available via subscription   (Followers: 2)
Australian TAFE Teacher     Full-text available via subscription   (Followers: 4)
Australian Universities' Review, The     Full-text available via subscription   (Followers: 4)
Autism     Hybrid Journal   (Followers: 250)
Avaliação : Revista da Avaliação da Educação Superior (Campinas)     Open Access  
Azalea: Journal of Korean Literature & Culture     Full-text available via subscription   (Followers: 4)
Bahastra     Open Access  
Balkan Region Conference on Engineering and Business Education     Open Access   (Followers: 1)
BELIA : Early Childhood Education Papers     Open Access   (Followers: 6)
BELT - Brazilian English Language Teaching Journal     Open Access   (Followers: 4)
Biblioteca Escolar em Revista     Open Access  
Biblioteka i Edukacja     Open Access   (Followers: 4)
Bildung und Erziehung     Hybrid Journal   (Followers: 5)
Bioedukasi : Jurnal Pendidikan Biologi FKIP UM Metro     Open Access  
Bioma : Jurnal Ilmiah Biologi     Open Access  
Biosaintifika : Journal of Biology & Biology Education     Open Access   (Followers: 7)
Biosfer : Jurnal Biologi dan Pendidikan Biologi     Open Access  
Biosfer : Jurnal Tadris Biologi     Open Access  
BMC Medical Education     Open Access   (Followers: 42)
BMJ Simulation & Technology Enhanced Learning     Full-text available via subscription   (Followers: 10)
BoEM - Boletim online de Educação Matemática     Open Access  
Boletim Cearense de Educação e História da Matemática     Open Access  
Boletim de Educação Matemática     Open Access  
Boletim Técnico do Senac     Open Access  
BOSAPARIS : Pendidikan Kesejahteraan Keluarga     Open Access  
British Educational Research Journal     Hybrid Journal   (Followers: 185)
British Journal of Educational Studies     Hybrid Journal   (Followers: 154)
British Journal of Educational Technology     Hybrid Journal   (Followers: 145)
British Journal of Music Education     Hybrid Journal   (Followers: 23)
British Journal of Religious Education     Hybrid Journal   (Followers: 8)
British Journal of Sociology of Education     Hybrid Journal   (Followers: 51)
British Journal of Special Education     Hybrid Journal   (Followers: 47)
British Journal of Visual Impairment     Hybrid Journal   (Followers: 12)
Brookings Trade Forum     Full-text available via subscription   (Followers: 3)
Business, Management and Education     Open Access   (Followers: 17)
Caderno Brasileiro de Ensino de Física     Open Access  
Caderno Intersabares     Open Access  
Cadernos CEDES     Open Access   (Followers: 1)
Cadernos de Educação     Open Access  
Cadernos de Pesquisa     Open Access  
Cadernos de Pesquisa     Open Access   (Followers: 2)
Cadernos de Pesquisa em Educação     Open Access   (Followers: 1)
Cadmo     Full-text available via subscription   (Followers: 1)
Cahiers de la recherche sur l'éducation et les savoirs     Open Access   (Followers: 4)
Cakrawala Pendidikan     Open Access  
Calidad en la educación     Open Access   (Followers: 1)
Cambridge Journal of Education     Hybrid Journal   (Followers: 96)
Campus Legal Advisor     Hybrid Journal   (Followers: 2)
Campus Security Report     Hybrid Journal  
Canadian and International Education     Open Access   (Followers: 8)
Canadian Journal for New Scholars in Education/ Revue canadienne des jeunes chercheures et chercheurs en éducation     Open Access   (Followers: 7)
Canadian Journal for the Scholarship of Teaching and Learning     Open Access   (Followers: 15)
Canadian Journal of Education : Revue canadienne de l'éducation     Open Access   (Followers: 8)
Canadian Journal of Higher Education     Open Access   (Followers: 23)
Canadian Journal of Learning and Technology / La revue canadienne de l’apprentissage et de la technologie     Open Access   (Followers: 16)
Canadian Journal of School Psychology     Hybrid Journal   (Followers: 10)
Canadian Journal of Science, Mathematics and Technology Education     Hybrid Journal   (Followers: 19)
Career Development and Transition for Exceptional Individuals     Hybrid Journal   (Followers: 7)
Catalejos. Revista sobre lectura, formación de lectores y literatura para niños     Open Access  
Catharsis : Journal of Arts Education     Open Access  
CELE Exchange, Centre for Effective Learning Environments     Full-text available via subscription   (Followers: 1)
Cendekia : Jurnal Kependidikan dan Kemasyarakatan     Open Access  
Change: The Magazine of Higher Learning     Hybrid Journal   (Followers: 16)
Changing English: Studies in Culture and Education     Hybrid Journal   (Followers: 4)
Charrette     Open Access  
Chemical Engineering Education     Full-text available via subscription   (Followers: 1)
Chemistry Education Research and Practice     Free   (Followers: 5)
Chemistry in Education     Open Access   (Followers: 9)
Chi'e : Journal of Japanese Learning and Teaching     Open Access   (Followers: 3)
Child Language Teaching and Therapy     Hybrid Journal   (Followers: 30)
Child Psychiatry & Human Development     Hybrid Journal   (Followers: 9)
Childhood Education     Hybrid Journal   (Followers: 16)
Children's Literature in Education     Hybrid Journal   (Followers: 11)
Chinese Education & Society     Full-text available via subscription   (Followers: 4)
Christian Higher Education     Hybrid Journal   (Followers: 2)
Christian Perspectives in Education     Open Access   (Followers: 7)
Ciência & Educação (Bauru)     Open Access  
Ciência & Saúde Coletiva     Open Access   (Followers: 2)
Ciencia en Desarrollo     Open Access  
Ciencias Sociales y Educación     Open Access   (Followers: 4)
Citizenship, Social and Economics Education     Full-text available via subscription   (Followers: 5)

        1 2 3 4 5 6 7 8 | Last

Journal Cover
Australasian Marketing Journal (AMJ)
Journal Prestige (SJR): 0.351
Citation Impact (citeScore): 1
Number of Followers: 5  
 
  Hybrid Journal Hybrid journal (It can contain Open Access articles)
ISSN (Print) 1441-3582
Published by Elsevier Homepage  [3163 journals]
  • Editorial
    • Authors: Roger Marshall
      Pages: 1 - 2
      Abstract: Publication date: Available online 23 March 2018
      Source:Australasian Marketing Journal (AMJ)
      Author(s): Roger Marshall


      PubDate: 2018-04-15T07:26:27Z
      DOI: 10.1016/j.ausmj.2018.03.001
      Issue No: Vol. 26, No. 1 (2018)
       
  • The role of regulation and financial compensation on trust recovery
    • Authors: Lisiane Santos Gasparotto; Natália Araujo Pacheco; Kenny Basso; Vitor Francisco Dalla Corte; Gisele Costa Rabello; Shalimar Gallon
      Pages: 10 - 16
      Abstract: Publication date: Available online 2 February 2018
      Source:Australasian Marketing Journal (AMJ)
      Author(s): Lisiane Santos Gasparotto, Natália Araujo Pacheco, Kenny Basso, Vitor Francisco Dalla Corte, Gisele Costa Rabello, Shalimar Gallon
      Although service recovery tactics have been extensively investigated, little is known about what firms should do when service recovery fails (i.e., double deviation). It is primordial to understand whether and how customer trust may be recovered after a double deviation. The results of an experimental study show that it is possible to recover customer trust through improvements in organizational processes (i.e., regulation) and discounts (i.e., financial compensation). Remarkably, regulation and financial compensation lead to similar trust levels, which means that these trust recovery tactics are equally successful. Moreover, attributions of benevolence explain why regulation and financial compensation can recover customer trust after a double deviation.

      PubDate: 2018-04-15T07:26:27Z
      DOI: 10.1016/j.ausmj.2018.01.002
      Issue No: Vol. 26, No. 1 (2018)
       
  • What can the brand manager expect from Facebook'
    • Authors: Desislava Sitta; Margaret Faulkner; Philip Stern
      Pages: 17 - 22
      Abstract: Publication date: Available online 3 February 2018
      Source:Australasian Marketing Journal (AMJ)
      Author(s): Desislava Sitta, Margaret Faulkner, Philip Stern
      Managers cannot afford to ignore social media and have stepped up their involvement in the belief that social media activities extend the brand's reach and engagement with consumers. Facebook is the preeminent social medium with an ever increasing branded content. One hundred brands selected from the Interbrand “Best Global Brand Report” form the basis of this study to test research propositions about the ability of branded Facebook pages to expand and engage users. Data captured from branded Facebook pages was supplemented with socialbaker's data. No correlation is found between the size of a brand and the number of Facebook fans, and there is no consistent relationship with user engagement and brand size. The authors discuss broadening reach, improving engagement, interaction and activity and the implications for social media strategies and make recommendations for managing Facebook presence. Paid advertising is required to increase brand reach to all potential category users.

      PubDate: 2018-04-15T07:26:27Z
      DOI: 10.1016/j.ausmj.2018.01.001
      Issue No: Vol. 26, No. 1 (2018)
       
  • Understanding important hotel attributes from the consumer perspective
           over time
    • Authors: Sungha Jang; Tian Liu; Ji Hye Kang; Huichen Yang
      Pages: 23 - 30
      Abstract: Publication date: Available online 23 March 2018
      Source:Australasian Marketing Journal (AMJ)
      Author(s): Sungha Jang, Tian Liu, Ji Hye Kang, Huichen Yang
      Consumers consider various product attributes when they evaluate products. Researchers and practitioners have used multi-attribute models to understand which product attributes are important for consumers. However, in those models, product attributes are limited and are determined by researchers at the time of the inquiry. In this study, using a longitudinal study of hotel reviews over 6 years, the top 30 important hotel attributes from the perspective of consumers are identified and examined as to how the importance of these hotel attributes has changed over time. Our findings show that staff is the most important attribute with a positive effect on ratings at all times and that other attributes show consistent positive (negative) effects with small changes of importance over the years. Our study provides managerial implications of what attributes hotel managers need to maintain or improve for customer satisfaction.

      PubDate: 2018-04-15T07:26:27Z
      DOI: 10.1016/j.ausmj.2018.02.001
      Issue No: Vol. 26, No. 1 (2018)
       
  • Mediation analysis revisited: Practical suggestions for addressing common
           deficiencies
    • Authors: Jungkeun Kim; Euejung Hwang; Megan Phillips; Sungha Jang; Jae-Eun Kim; Mark T. Spence; Jongwon Park
      Pages: 59 - 64
      Abstract: Publication date: Available online 29 March 2018
      Source:Australasian Marketing Journal (AMJ)
      Author(s): Jungkeun Kim, Euejung Hwang, Megan Phillips, Sungha Jang, Jae-Eun Kim, Mark T. Spence, Jongwon Park
      Four issues that can affect statistical conclusions from mediation analysis are presented here: The implications of omitting mediators; not conducting reverse mediation analysis; using inappropriate measures; and not considering a wider array of experiment-based methods. Suggestions for addressing each of these are advanced. Previous issues of AMJ, JMR and JCR are then examined to gauge the extent to which these suggestions were used. Less than half of the published papers inspected (44.4% of the total) endeavored to address at least three of the four issues raised above. AMJ authors will realize higher statistical as well as theoretical rigor if they consider these suggestions.

      PubDate: 2018-04-15T07:26:27Z
      DOI: 10.1016/j.ausmj.2018.03.002
      Issue No: Vol. 26, No. 1 (2018)
       
  • Can MOOCs reduce global inequality in education'
    • Authors: Rachel Pollack Ichou
      Abstract: Publication date: Available online 31 May 2018
      Source:Australasian Marketing Journal (AMJ)
      Author(s): Rachel Pollack Ichou
      Massive Open Online Courses (MOOCs) have been hailed as means for unprecedented access to education, crossing divisions of race, class, age, gender, and geography. Yet empirical studies have demonstrated that students of MOOCs are primarily those already advantaged in terms of education and socioeconomic status. Drawing on recent academic literature and a theoretical understanding of the role of technology in education, this article examines whether MOOCs can indeed reduce global inequality in education. The paper concludes that while MOOCs can provide a novel form of learning through technology and remove a significant cost barrier to education, they will do little to reduce global educational gaps until they are able to reach and retain those most lacking education.

      PubDate: 2018-05-31T17:59:49Z
      DOI: 10.1016/j.ausmj.2018.05.007
       
  • Directions in higher education: A marketing perspective
    • Authors: Mark D. Uncles
      Abstract: Publication date: Available online 30 May 2018
      Source:Australasian Marketing Journal (AMJ)
      Author(s): Mark D. Uncles
      Higher education is a service industry – a terrific success story by most measures of industrial success. Across the globe, ever-rising numbers of students are enrolled in programs. In this essay, a marketing perspective is used to examine changes in higher education, with a focus on the identification of new opportunities. Where students are regarded as partners, new sources of value will arise around value-in-development, value-in-delivery, and value-in-consumption. Furthermore, with the explosion of data capture, analysis and visualisation, we can measure and evaluate these sources of value and are equipped to adopt an evidence-based approach to the provision of higher education. Certain directions, however, are raising serious concerns for students, providers and regulators. Transformation is disruptive, leading to uncertainty, anxiety, even fear, but by applying marketing concepts and analytics we will be better placed to assess opportunities, weigh up fears, and help set the direction of higher education.

      PubDate: 2018-05-31T17:59:49Z
      DOI: 10.1016/j.ausmj.2018.05.009
       
  • The university in a world of digital technologies: Tensions and challenges
    • Authors: Dang Nguyen
      Abstract: Publication date: Available online 26 May 2018
      Source:Australasian Marketing Journal (AMJ)
      Author(s): Dang Nguyen
      This paper discusses the challenges and tensions in the relationship between the university as a social institution and the world of digital technologies in which it finds itself, from the perspective of an early-career academic in her late 20s. It argues that problems abound in the university's tendency to adopt non-educational digital technologies for educational purposes in the name of student engagement, and that this approach should be avoided. It also argues that, faced with an uncertain future of job automation and gig economy, universities should move away from the ‘work-ready’ graduate model. Instead, it should empower its students with the capacity to flexibly reprogram their skillsets for the changing nature of work, and play an active role in envisioning new (non)work realities by engaging students in the transformation of their education.

      PubDate: 2018-05-31T17:59:49Z
      DOI: 10.1016/j.ausmj.2018.05.012
       
  • Work integrated learning in international marketing: Student insights
    • Authors: Vinh Nhat Lu; Brett Scholz; Long T.V. Nguyen
      Abstract: Publication date: Available online 24 May 2018
      Source:Australasian Marketing Journal (AMJ)
      Author(s): Vinh Nhat Lu, Brett Scholz, Long T.V. Nguyen
      This study explores students’ perspectives of live business projects, a form of experiential and work integrated learning, as an assessment component in an International Marketing course. Twenty-two focus groups were held with students participating in an international business plan competition organised at an Australian university. Using thematic analysis, we focus on three dominant themes typical of the focus group data: how live business projects prepared students for the future, how such projects motivated students to engage with and take pride in their work, and how the students linked the projects to the wider world outside of the university context. Live business projects might improve employability of graduates and engagement with course content, but students also indicated that the increased workload may be a source of stress. Educators should feel confident in the benefits of live business projects, but may also need consider how to ensure appropriate levels of work and responsibility on students and maintain the art of relationship management with industry partners.

      PubDate: 2018-05-31T17:59:49Z
      DOI: 10.1016/j.ausmj.2018.05.002
       
  • Reconceptualising the scholarship of marketing education–SoME
           futurescapes
    • Authors: Elizabeth Snuggs; Colin Jevons
      Abstract: Publication date: Available online 24 May 2018
      Source:Australasian Marketing Journal (AMJ)
      Author(s): Elizabeth Snuggs, Colin Jevons
      Teaching is an important part of marketing academics’ work. However research into the scholarship of marketing education (SoME) has not enjoyed the same standing as discipline-based research, a regrettable gap. We present comparative data from other business disciplines, which all value educational research higher than the marketing discipline does. We then discuss the underlying factors and collate various scenarios into three futurescapes as bases for discussion of how to increase SoME's value and reputation in a rapidly-changing environment.

      PubDate: 2018-05-31T17:59:49Z
      DOI: 10.1016/j.ausmj.2018.05.003
       
  • Melding traditional and progressive andragogy in marketing education,
           using the hermeneutic competency development strategy
    • Authors: Rouxelle De Villiers; Alexandra Claudia Hess
      Abstract: Publication date: Available online 24 May 2018
      Source:Australasian Marketing Journal (AMJ)
      Author(s): Rouxelle De Villiers, Alexandra Claudia Hess
      Tertiary educators are concerned about the causes of dwindling class attendance, while employers and educators alike call for work-ready, entry-level graduates who can apply theories in the workplace and who are socially skilled, self-driven, interactive and independent learners. Various progressive adult teaching practices (andragogy) have been proposed to supplement traditional lecture-based methods, but studies have not yet investigated a combined strategy of methods within a particular marketing topic. The present study uses a single marketing topic, sensory marketing, to compare and test seven experiential delivery methods, designed to improve the engagement of business students through increased enjoyment, increased perceived understanding, and their own perceptions of improved ability to use higher order thinking skills to apply the complex concepts of consumer behavior to real-world scenarios. Additionally, strategically combining these individual methods, this research project, consisting of two empirical studies, proposes a new strategy to deliver knowledge skills and attributes. This strategy is carefully linked to prior understanding, scaffolded by peer support and practitioner advice, and ultimately aimed at applying the knowledge to real-world phenomena. In study 1 we found that students rated teacher-led discussions highest of the methodologies used to explain concepts and theories. Small group discussions were rated low across all domains; enjoyment, understanding and theory application. Integrating the individual methods, this research develops and proposes a new teaching strategy, named the hermeneutic competency development strategy (HCD). In study 2 we found that the proposed HDC strategy was successful in achieving the preset objectives of shaping students into work-ready graduates that have the ability to (1) apply (theoretical) knowledge, (2) are able to think independently and critically, (3) possess specialized knowledge, and (4) have the honed inter-personal skills and enhanced ability to communicate effectively in business English. The HCD strategy shifted attitudes, orientation and learner behavior. This empirical study thus contributes to a better understanding of the value of flipped classrooms and blended learning from the students’ perspective, and improved clarity regarding the ability of various andragogies to deliver on both educators’ and practitioners’ demands for future-ready marketing students. Last, we outline an easy-to-follow route map for applying the proposed HCD teaching strategy.

      PubDate: 2018-05-31T17:59:49Z
      DOI: 10.1016/j.ausmj.2018.05.004
       
  • A scholarship approach to embedding creativity and sustainability in
           Marketing Principles curriculum
    • Authors: Tania von der Heidt
      Abstract: Publication date: Available online 24 May 2018
      Source:Australasian Marketing Journal (AMJ)
      Author(s): Tania von der Heidt
      In business, creativity and innovation can be the difference between success and failure, especially in a world challenged by sustainability issues. Yet creativity and sustainability are rarely discussed with students and seldom appear as part of the formal material in tertiary marketing studies, certainly at the introductory level. This article reports on a curriculum initiative which sought to address this gap in the context of a first-year undergraduate Marketing Principles, multi-cohort course. To help warrant the rigour of the initiative, drawing on the literature, a six-step scholarship of teaching and learning (SoTL) theoretical framework was used to describe the initiative, and to determine its effectiveness. The investigation was informed by a multi-method study comprising descriptive analysis of 323 students’ performance scores, content analysis of 59 student groups’ preliminary marketing plans, descriptive analysis of 113 students’ attitudes (survey), and content analysis of 35 students’ post-assessment reflections. The results indicate that sustainability-oriented creativity can be successfully taught and assessed in large, first-year marketing cohorts, provided the curriculum is scaffolded and the teaching team is ‘on-board’. Further, viewing teaching and learning initiatives through the SOTL lens is a valuable way for scholarly academics to enhance their intellectual contributions to their schools, to improve student learning experience and outcomes and to help the business school faculty, as well as the marketing discipline.

      PubDate: 2018-05-31T17:59:49Z
      DOI: 10.1016/j.ausmj.2018.05.005
       
  • Using intuitive awakening for business students to enhance strategic
           thinking skills
    • Authors: Melvin Prince; Constantinos Priporas
      Abstract: Publication date: Available online 22 May 2018
      Source:Australasian Marketing Journal (AMJ)
      Author(s): Melvin Prince, Constantinos Priporas


      PubDate: 2018-05-31T17:59:49Z
      DOI: 10.1016/j.ausmj.2018.05.001
       
  • Reassessing the effect of colour on attitude and behavioural intentions in
           promotional activities: The moderating role of mood and involvement
    • Authors: Ioannis Rizomyliotis; Kleopatra Konstantoulaki; Ioannis Kostopoulos
      Abstract: Publication date: Available online 11 May 2018
      Source:Australasian Marketing Journal (AMJ)
      Author(s): Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Ioannis Kostopoulos
      The present research examines the effect of background colour on attitude and behavioural intentions in various promotional activities taking into consideration the moderating role of mood and involvement. Three experiments reflecting different promotional activities (window display, consumer trade show, guerrilla marketing) were conducted for this purpose. Overall, findings indicate that cool background colours, in contrast to warm colours, induce more positive attitudes and behavioural intentions mainly in positive mood, and low involvement conditions. Implications are also discussed.

      PubDate: 2018-05-31T17:59:49Z
      DOI: 10.1016/j.ausmj.2018.04.002
       
  • An exploration of a respondent pre-qualifying framework to increase
           response rates in social media initiated online surveys
    • Authors: Diana Denise F. Basa-Martinez; Janet Y. Cabrera; LA G. Dionaldo; Jonathan Gavino R. Orillo; Paul John M. Ramos; Lanndon A. Ocampo
      Abstract: Publication date: Available online 1 May 2018
      Source:Australasian Marketing Journal (AMJ)
      Author(s): Diana Denise F. Basa-Martinez, Janet Y. Cabrera, LA G. Dionaldo, Jonathan Gavino R. Orillo, Paul John M. Ramos, Lanndon A. Ocampo
      The use of web-based surveys is currently increasing due to its cost-effectiveness and agility as it provides access to market researchers to web-connected populations who are unlikely to answer through traditional survey methods. However, survey response rates in market research are in general decline and among survey platforms, web-based surveys have the highest rates of non-response. Thus, there is a need to address the declining response rates for web-based surveys particularly unit response rates – the likelihood the respondent would answer the survey. This paper proposes a respondent prequalifying framework that reduces unit non-response rates of web-based non-probabilistic surveys. A checklist of respondent characteristics influencing the likelihood of unit non-response was developed. The framework was then adopted for its applicability by replicating the recruitment phase of two case studies wherein the prequalifying checklist was applied with consideration to the respondent profile requirements of each study. While this paper does not intend to provide robust empirical evidence to the proposed framework, it demonstrates a promising framework that can be used to increase unit non-response rate by comprehensively integrating the pre-qualifying factors in the domain literature and carefully developing such framework to the most plausible direction a web-survey can be implemented. Findings suggest that (1) the proposed respondent prequalifying framework increases the unit response by prequalifying the sample in the recruitment stage, and (2) increasing the threshold value may increase unit response rates with careful consideration to some significant issues such as the weights assigned to the prequalifying factors, the quality of the background information of the respondents in relation to the prequalifying factors, and the sensitivity of the survey topic. The proposed framework is developed with strong theoretical grounding and detailed discussion for its practical use is also provided. The framework benefits market researchers by reducing unit non-response costs and increasing efficiency in social media-based market surveys.

      PubDate: 2018-05-31T17:59:49Z
      DOI: 10.1016/j.ausmj.2018.04.001
       
  • Are promoters valuable customers' An application of the net promoter
           scale to predict future customer spend
    • Authors: Philip Mecredy; Malcolm J. Wright; Pamela Feetham
      Abstract: Publication date: Available online 9 January 2018
      Source:Australasian Marketing Journal (AMJ)
      Author(s): Philip Mecredy, Malcolm J. Wright, Pamela Feetham
      The Net Promoter Score (NPS) is widely used in industry to measure loyalty and predict revenue growth. The mechanisms underpinning this revenue growth are thought to be (i) positive recommendation from loyal customers to potential customers, and (ii) increased purchases from the existing base of loyal customers. These claims are controversial, with both the methodology and the performance of NPS being challenged by a number of researchers. The present study adds evidence to this debate through the analysis of a repeated cross-sectional data set (n = 2785) from a services company operating in a business to business context in the New Zealand primary sector. The data include recommendation scores matched to past, current and future revenue, at both the aggregate and individual level, over a five-year period. The analysis of this data provides directional support for the association between NPS and company revenue growth, and confirms that promoters do spend more in the current year. However, the analysis shows promoters to be a relatively minor and inconsistent source of same-customer revenue growth, with same-customer growth mostly arising from a general increase across the whole customer base.

      PubDate: 2018-01-10T00:05:55Z
      DOI: 10.1016/j.ausmj.2017.12.001
       
  • A multi-attribute examination of consumer conformity in group-level
           ordering
    • Authors: Jacob C. Lee; Jungkeun Kim; Kyuseop Kwak
      Abstract: Publication date: Available online 6 December 2017
      Source:Australasian Marketing Journal (AMJ)
      Author(s): Jacob C. Lee, Jungkeun Kim, Kyuseop Kwak
      Using real data acquired from transaction receipts at a cafe, the present research examined individuals' menu choices made in a group setting. Building on previous research, the present research proposed and examined what we call the group referencing effect, and found that individuals' menu choices were more likely to conform to the precedent menu choices made by the others in their group. A unique empirical contribution of the present research is that conformity was assessed and emerged at two levels: end-choice level (whether the choices are the same) and attribute-level (whether the attribute(s) of the choices are the same, independent of whether the end-choice is the same; i.e., similarity). Theoretical and practical implications are discussed.

      PubDate: 2017-12-26T20:56:19Z
      DOI: 10.1016/j.ausmj.2017.11.004
       
  • The role of creativity and project management in enhancing service quality
           of advertising agencies: A qualitative approach
    • Authors: Elizabeth Levin; Park Thaichon; Sara Quach; Antonio Lobo
      Abstract: Publication date: Available online 10 November 2017
      Source:Australasian Marketing Journal (AMJ)
      Author(s): Elizabeth Levin, Park Thaichon, Sara Quach, Antonio Lobo
      This research study aims to investigate the role of creativity and project management as important aspects of service quality. The context is the advertising industry which is highly competitive and its clients have very specific needs and expectations. Data was collected using indepth interviews with marketing managers and project leaders who were responsible for the advertising needs of their organisations. The findings provide detailed insights into the nature of creative competence, project management process and project outcomes from the clients' perspective. Creative competence includes an assessment of the creative work produced by the advertising agencies and their staff. The project management processes reflect the need for detailed plans and budgets to be developed and communicated, as well as having a clear process for change management once the project scope and plan have been signed off. This study is the first of its kind using a qualitative approach to investigate the role of creativity and project management in enhancing the service quality of advertising agencies.

      PubDate: 2017-11-16T19:04:33Z
      DOI: 10.1016/j.ausmj.2017.10.002
       
  • Predicting organizational form choice from pre-entry characteristics of
           franchisees
    • Authors: Scott Weaven; Brent L. Baker; Chase Edwards; Lorelle Frazer; Debra Grace
      Abstract: Publication date: Available online 31 October 2017
      Source:Australasian Marketing Journal (AMJ)
      Author(s): Scott Weaven, Brent L. Baker, Chase Edwards, Lorelle Frazer, Debra Grace
      To the best of our knowledge, the research reported here represents the first attempt to analyze how beliefs and attitudes toward one's own abilities influence business form choice. We present a set of five hypotheses associated with an individual's perception of their own business acumen, business purchase determination, self-efficacy, self-regulatory focus and attitude toward customers that serve to predict an individual's choice of either franchising or independent business ownership. We also examine how these pre-entry orientations may or may not predict survival or failure across the two business models. The analysis of data gathered from 1186 Australian business operators reveals that the variables of interest do, in fact, predict business model choice but results also suggest that other factors are more predictive of survival or failure. We conclude that the key to marketing channel efficacy resides within the complementarity, or “fit”, between human form and structural form.

      PubDate: 2017-11-02T17:53:03Z
      DOI: 10.1016/j.ausmj.2017.10.001
       
 
 
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