for Journals by Title or ISSN
for Articles by Keywords
  Subjects -> EDUCATION (Total: 1675 journals)
    - ADULT EDUCATION (24 journals)
    - COLLEGE AND ALUMNI (9 journals)
    - E-LEARNING (21 journals)
    - EDUCATION (1395 journals)
    - HIGHER EDUCATION (113 journals)
    - ONLINE EDUCATION (27 journals)
    - SCHOOL ORGANIZATION (12 journals)

EDUCATION (1395 journals)                  1 2 3 4 5 6 7 | Last

Showing 1 - 200 of 857 Journals sorted alphabetically
@tic. revista d'innovació educativa     Open Access  
Abant İzzet Baysal Üniversitesi Eğitim Fakültesi Dergisi     Open Access  
About Campus     Hybrid Journal   (Followers: 6)
Academic Medicine     Full-text available via subscription   (Followers: 58)
Academic Psychiatry     Full-text available via subscription   (Followers: 22)
Academic Questions     Hybrid Journal   (Followers: 7)
Academy of Educational Leadership Journal     Full-text available via subscription   (Followers: 52)
Academy of Management Learning and Education     Full-text available via subscription   (Followers: 47)
Accounting & Finance     Hybrid Journal   (Followers: 41)
Accounting Education: An International Journal     Hybrid Journal   (Followers: 13)
ACM Transactions on Computing Education (TOCE)     Hybrid Journal   (Followers: 3)
Across the Disciplines     Open Access   (Followers: 7)
Acta Didactica Norge     Open Access  
Acta Scientiarum. Education     Open Access  
Acta Technologica Dubnicae     Open Access  
Action in Teacher Education     Hybrid Journal   (Followers: 54)
Action Learning: Research and Practice     Hybrid Journal   (Followers: 38)
Action Research     Hybrid Journal   (Followers: 38)
Active Learning in Higher Education     Hybrid Journal   (Followers: 228)
Actualidades Pedagógicas     Open Access  
Administration & Society     Hybrid Journal   (Followers: 11)
Administrative Science Quarterly     Full-text available via subscription   (Followers: 134)
Adult Education Quarterly     Hybrid Journal   (Followers: 132)
Advanced Education     Open Access   (Followers: 4)
Advances in Health Sciences Education     Hybrid Journal   (Followers: 23)
Advances in High Energy Physics     Open Access   (Followers: 21)
Advances in School Mental Health Promotion     Partially Free   (Followers: 9)
AERA Open     Open Access   (Followers: 2)
Africa Education Review     Partially Free   (Followers: 24)
African Journal of Chemical Education     Open Access   (Followers: 2)
African Journal of Educational Studies in Mathematics and Sciences     Full-text available via subscription   (Followers: 5)
African Journal of Health Professions Education     Open Access   (Followers: 4)
African Journal of Research in Mathematics, Science and Technology Education     Full-text available via subscription   (Followers: 8)
Agora     Full-text available via subscription   (Followers: 3)
AGORA Magazine     Open Access  
Ahmad Dahlan Journal of English Studies     Open Access  
AIDS Education and Prevention     Full-text available via subscription   (Followers: 7)
Akadémiai Értesítö     Full-text available via subscription  
AKSIOMA Journal of Mathematics Education     Open Access   (Followers: 1)
Al Ibtida : Jurnal Pendidikan Guru MI     Open Access  
Alexandria : Revista de Educação em Ciência e Tecnologia     Open Access  
Alsic     Open Access   (Followers: 18)
Alteridad     Open Access  
Amasya Universitesi Egitim Fakültesi Dergisi     Open Access  
American Annals of the Deaf     Full-text available via subscription   (Followers: 11)
American Biology Teacher     Full-text available via subscription   (Followers: 12)
American Educational Research Journal     Hybrid Journal   (Followers: 129)
American Journal of Business Education     Open Access   (Followers: 10)
American Journal of Distance Education     Hybrid Journal   (Followers: 28)
American Journal of Education     Full-text available via subscription   (Followers: 151)
American Journal of Educational Research     Open Access   (Followers: 53)
American Journal of Health Education     Hybrid Journal   (Followers: 25)
American Journal of Physics     Full-text available via subscription   (Followers: 55)
ANALES de la Universidad Central del Ecuador     Open Access   (Followers: 1)
Annali dell'Universita di Ferrara     Hybrid Journal  
Annals of Dyslexia     Hybrid Journal   (Followers: 9)
Annals of Modern Education     Full-text available via subscription   (Followers: 3)
Annual Review of Economics     Full-text available via subscription   (Followers: 29)
Apertura. Revista de innovación educativa‏     Open Access   (Followers: 2)
Applied Environmental Education & Communication     Hybrid Journal   (Followers: 13)
Applied Measurement in Education     Hybrid Journal   (Followers: 9)
Art Design & Communication in Higher Education     Hybrid Journal   (Followers: 20)
Arts and Humanities in Higher Education     Hybrid Journal   (Followers: 29)
Arts Education Policy Review     Hybrid Journal   (Followers: 4)
ASHE Higher Education Reports     Hybrid Journal   (Followers: 13)
Asia Pacific Education Review     Hybrid Journal   (Followers: 9)
Asia Pacific Journal of Education     Hybrid Journal   (Followers: 17)
Asia-Pacific Education Researcher     Hybrid Journal   (Followers: 11)
Asia-Pacific Journal of Health, Sport and Physical Education     Hybrid Journal   (Followers: 9)
Asia-Pacific Journal of Teacher Education     Hybrid Journal   (Followers: 18)
Asian Association of Open Universities Journal     Open Access  
Asian Education and Development Studies     Hybrid Journal   (Followers: 5)
Asian Journal of English Language Teaching     Full-text available via subscription   (Followers: 11)
Asian Journal of Legal Education     Full-text available via subscription   (Followers: 6)
ASp     Open Access   (Followers: 1)
Assessing Writing     Hybrid Journal   (Followers: 10)
Assessment & Evaluation in Higher Education     Hybrid Journal   (Followers: 117)
Assessment for Effective Intervention     Hybrid Journal   (Followers: 14)
Assessment in Education: Principles, Policy & Practice     Hybrid Journal   (Followers: 35)
Assessment Update     Hybrid Journal   (Followers: 4)
AStA Wirtschafts- und Sozialstatistisches Archiv     Hybrid Journal   (Followers: 5)
At-Ta'dib Jurnal Kependidikan Islam     Open Access  
At-Tajdid : Jurnal Ilmu Tarbiyah     Open Access   (Followers: 2)
At-Turats     Open Access  
Athenea Digital     Open Access  
Aula Abierta     Open Access   (Followers: 1)
Australasian Journal of Educational Technology     Open Access   (Followers: 11)
Australasian Journal of Gifted Education     Full-text available via subscription   (Followers: 4)
Australasian Marketing Journal (AMJ)     Hybrid Journal   (Followers: 8)
Australian Art Education     Full-text available via subscription   (Followers: 6)
Australian Educational and Developmental Psychologist, The     Full-text available via subscription   (Followers: 6)
Australian Educational Computing     Open Access  
Australian Educational Researcher     Hybrid Journal   (Followers: 18)
Australian Journal of Adult Learning     Full-text available via subscription   (Followers: 12)
Australian Journal of Career Development     Hybrid Journal   (Followers: 2)
Australian Journal of Dyslexia and Learning Difficulties     Full-text available via subscription   (Followers: 8)
Australian Journal of Education     Hybrid Journal   (Followers: 28)
Australian Journal of Learning Difficulties     Hybrid Journal   (Followers: 4)
Australian Journal of Music Education     Full-text available via subscription   (Followers: 3)
Australian Journal of Public Administration     Hybrid Journal   (Followers: 372)
Australian Journal of Teacher Education     Open Access   (Followers: 21)
Australian Mathematics Teacher, The     Full-text available via subscription   (Followers: 7)
Australian Primary Mathematics Classroom     Full-text available via subscription   (Followers: 2)
Australian Screen Education Online     Full-text available via subscription   (Followers: 2)
Australian TAFE Teacher     Full-text available via subscription   (Followers: 2)
Australian Universities' Review, The     Full-text available via subscription   (Followers: 3)
Autism     Hybrid Journal   (Followers: 176)
Avaliação : Revista da Avaliação da Educação Superior (Campinas)     Open Access  
Azalea: Journal of Korean Literature & Culture     Full-text available via subscription   (Followers: 4)
Balkan Region Conference on Engineering and Business Education     Open Access   (Followers: 1)
BELIA : Early Childhood Education Papers     Open Access   (Followers: 4)
BELT - Brazilian English Language Teaching Journal     Open Access   (Followers: 5)
Berkeley Review of Education     Open Access   (Followers: 4)
Biblioteka i Edukacja     Open Access   (Followers: 4)
Bildung und Erziehung     Hybrid Journal   (Followers: 2)
Biosaintifika : Journal of Biology & Biology Education     Open Access   (Followers: 6)
BMC Medical Education     Open Access   (Followers: 40)
BMJ Simulation & Technology Enhanced Learning     Full-text available via subscription   (Followers: 7)
BoEM - Boletim online de Educação Matemática     Open Access  
Boletim Cearense de Educação e História da Matemática     Open Access  
Boletim de Educação Matemática     Open Access  
British Educational Research Journal     Hybrid Journal   (Followers: 155)
British Journal of Educational Studies     Hybrid Journal   (Followers: 128)
British Journal of Educational Technology     Hybrid Journal   (Followers: 118)
British Journal of Religious Education     Hybrid Journal   (Followers: 8)
British Journal of Sociology of Education     Hybrid Journal   (Followers: 45)
British Journal of Special Education     Hybrid Journal   (Followers: 36)
British Journal of Visual Impairment     Hybrid Journal   (Followers: 10)
Brookings Trade Forum     Full-text available via subscription   (Followers: 3)
Business, Management and Education     Open Access   (Followers: 17)
Caderno Brasileiro de Ensino de Física     Open Access  
Caderno Intersabares     Open Access  
Cadernos CEDES     Open Access   (Followers: 1)
Cadernos de Educação, Tecnologia e Sociedade     Open Access  
Cadernos de Pesquisa     Open Access  
Cadernos de Pesquisa     Open Access   (Followers: 2)
Cadernos de Pesquisa em Educação     Open Access  
Cadmo     Full-text available via subscription  
Cahiers de la recherche sur l'éducation et les savoirs     Open Access   (Followers: 4)
Calidad en la educación     Open Access   (Followers: 1)
Cambridge Journal of Education     Hybrid Journal   (Followers: 97)
Campus Legal Advisor     Hybrid Journal   (Followers: 2)
Campus Security Report     Hybrid Journal  
Canadian and International Education     Open Access   (Followers: 8)
Canadian Journal for New Scholars in Education/ Revue canadienne des jeunes chercheures et chercheurs en éducation     Open Access   (Followers: 7)
Canadian Journal for the Scholarship of Teaching and Learning     Open Access   (Followers: 13)
Canadian Journal of Education : Revue canadienne de l'éducation     Open Access   (Followers: 5)
Canadian Journal of Higher Education     Open Access   (Followers: 22)
Canadian Journal of Learning and Technology / La revue canadienne de l’apprentissage et de la technologie     Open Access   (Followers: 12)
Canadian Journal of School Psychology     Hybrid Journal   (Followers: 9)
Canadian Journal of Science, Mathematics and Technology Education     Hybrid Journal   (Followers: 18)
Career Development and Transition for Exceptional Individuals     Hybrid Journal   (Followers: 7)
Catharsis : Journal of Arts Education     Open Access  
CELE Exchange, Centre for Effective Learning Environments     Full-text available via subscription   (Followers: 1)
Cendekia : Jurnal Kependidikan dan Kemasyarakatan     Open Access  
Change: The Magazine of Higher Learning     Hybrid Journal   (Followers: 14)
Changing English: Studies in Culture and Education     Hybrid Journal   (Followers: 6)
Charrette     Open Access  
Chemical Engineering Education     Full-text available via subscription  
Chemistry Education Research and Practice     Free   (Followers: 5)
Chemistry in Education     Open Access   (Followers: 8)
Chi'e : Journal of Japanese Learning and Teaching     Open Access   (Followers: 1)
Child Language Teaching and Therapy     Hybrid Journal   (Followers: 25)
Child Psychiatry & Human Development     Hybrid Journal   (Followers: 9)
Childhood Education     Hybrid Journal   (Followers: 15)
Children's Literature in Education     Hybrid Journal   (Followers: 8)
Chinese Education & Society     Full-text available via subscription   (Followers: 2)
Christian Higher Education     Hybrid Journal   (Followers: 2)
Christian Perspectives in Education     Open Access   (Followers: 6)
Ciência & Educação (Bauru)     Open Access  
Ciência & Saúde Coletiva     Open Access   (Followers: 2)
Ciencia en Desarrollo     Open Access  
Ciencias Sociales y Educación     Open Access   (Followers: 2)
Citizenship, Social and Economics Education     Full-text available via subscription   (Followers: 5)
Classroom Discourse     Hybrid Journal   (Followers: 8)
Clinical Child and Family Psychology Review     Hybrid Journal   (Followers: 7)
Clio y Asociados     Open Access  
CME     Hybrid Journal   (Followers: 1)
Coaching: An International Journal of Theory, Research and Practice     Hybrid Journal   (Followers: 9)
Cogent Education     Open Access   (Followers: 1)
College Athletics and The Law     Hybrid Journal   (Followers: 1)
College Teaching     Hybrid Journal   (Followers: 12)
Colóquio Internacional de Educação e Seminário de Estratégias e Ações Multidisciplinares     Open Access  
Communication Disorders Quarterly     Hybrid Journal   (Followers: 14)
Communication Education     Hybrid Journal   (Followers: 19)
Communication Methods and Measures     Hybrid Journal   (Followers: 11)
Community College Journal of Research and Practice     Hybrid Journal   (Followers: 8)
Community College Review     Hybrid Journal   (Followers: 7)
Community Development     Hybrid Journal   (Followers: 16)
Community Literacy Journal     Partially Free   (Followers: 2)
Comparative Education     Hybrid Journal   (Followers: 27)
Comparative Education Review     Full-text available via subscription   (Followers: 32)
Comparative Professional Pedagogy     Open Access   (Followers: 2)
Compare: A journal of comparative education     Hybrid Journal   (Followers: 19)
Computer Applications in Engineering Education     Hybrid Journal   (Followers: 6)
Computer Science Education     Hybrid Journal   (Followers: 12)
Computers & Education     Hybrid Journal   (Followers: 123)
Computers in the Schools     Hybrid Journal   (Followers: 7)
Conhecimento & Diversidade     Open Access  
CONJECTURA : filosofia e educação     Open Access  

        1 2 3 4 5 6 7 | Last

Journal Cover Australasian Marketing Journal (AMJ)
  [SJR: 0.375]   [H-I: 18]   [8 followers]  Follow
   Hybrid Journal Hybrid journal (It can contain Open Access articles)
   ISSN (Print) 1441-3582
   Published by Elsevier Homepage  [3030 journals]
  • Editorial
    • Authors: Sharon Purchase
      First page: 1
      Abstract: Publication date: February 2017
      Source:Australasian Marketing Journal (AMJ), Volume 25, Issue 1
      Author(s): Sharon Purchase

      PubDate: 2017-04-18T07:34:27Z
      DOI: 10.1016/j.ausmj.2017.04.001
  • Customer-directed extra-role performance and emotional understanding:
           Effects on customer conflict, felt stress, job performance and turnover
    • Authors: Jay P. Mulki; John W. Wilkinson
      Abstract: Publication date: Available online 24 April 2017
      Source:Australasian Marketing Journal (AMJ)
      Author(s): Jay P. Mulki, John W. Wilkinson
      Sales and customer service employees often face demanding or even abusive customers. This study utilized structural equation modeling to develop a preliminary model identifying relationships between interpersonal customer conflict, key consequences of such conflict, and potential means to avoid or reduce that conflict. Results confirm that interpersonal conflict with customers has a direct negative influence on job performance, and works through felt stress to increase turnover intentions among employees. However, results suggest that a salesperson's emotional understanding and customer-directed extra-role performance reduce that conflict and increase job performance. Comparisons with prior related studies, although none of those cover all relevant factors, indicate that these relationships are likely to be similar in developed and developing economies. Limitations and future research directions are also discussed.

      PubDate: 2017-04-25T07:39:27Z
      DOI: 10.1016/j.ausmj.2017.04.002
  • Producing word of mouth – a matter of self-confidence? Investigating a
           dual effect of consumer self-confidence on WOM
    • Authors: Anders Hauge Wien; Svein Ottar Olsen
      Abstract: Publication date: Available online 28 March 2017
      Source:Australasian Marketing Journal (AMJ)
      Author(s): Anders Hauge Wien, Svein Ottar Olsen
      Several researchers emphasize the importance of consumer self-confidence in the production of word of mouth (WOM). However, most focus has been on consumer self-confidence as a positive WOM predictor, and a possible negative relationship between consumer self-confidence and WOM remains largely unexplained. Here, we aimed to elucidate the possibility of both a positive and a negative effect of consumer self-confidence on WOM production, attributed to different dimensions of consumer self-confidence. Our results support this idea, demonstrating a positive effect of social consumer confidence on WOM and a negative effect of personal consumer confidence on WOM. Furthermore, we identify unique personality roots for each of the two dimensions of consumer self-confidence that provide explanations for their differential effects on WOM. In addition, this study shows that the dual effects of social and personal consumer confidence on WOM happen due to a suppression effect. Hence, we provide a statistical explanation that could be crucial in understanding the relationship between the multiple dimensions of consumer self-confidence and WOM. The findings have implications for the targeting of consumers for WOM marketing campaigns.

      PubDate: 2017-04-04T07:22:42Z
      DOI: 10.1016/j.ausmj.2017.01.005
  • The analysis of mechanisms and their contingencies: PROCESS versus
           structural equation modeling
    • Authors: Andrew F. Hayes; Amanda K. Montoya; Nicholas J. Rockwood
      Abstract: Publication date: Available online 23 February 2017
      Source:Australasian Marketing Journal (AMJ)
      Author(s): Andrew F. Hayes, Amanda K. Montoya, Nicholas J. Rockwood

      PubDate: 2017-02-24T00:32:22Z
      DOI: 10.1016/j.ausmj.2017.02.001
  • A portrait of intimate apparel female shoppers: A segmentation study
    • Authors: Yelena Tsarenko; Carolyn J. Lo
      Abstract: Publication date: Available online 22 February 2017
      Source:Australasian Marketing Journal (AMJ)
      Author(s): Yelena Tsarenko, Carolyn J. Lo
      This research expands dialogue on the dynamic consumer–product relationship within the under-researched, albeit sensitive, context of intimate wear. Drawing on involvement theory alongside specific product and service attributes, this study delineates and profiles segments within the highly engendered consumption of the bra. Data gathered from 221 Australian females unveiled three distinct segments of female bra shoppers: Enthusiasts who derive significant hedonic value in purchasing bras, Dilettantes who portray high interest in lingerie but exhibit the lowest levels of competency in bra-shopping, and Pragmatists who hold the lowest score in terms of hedonic value but perceive themselves as highly competent bra shoppers. Demographic and attribute profiling further captures differences between segments on factors including age, brand importance, lingerie servicescape ambience, and professional fitting advice. Findings provide relevant insights for lingerie retailers and suggestions for future research.

      PubDate: 2017-02-24T00:32:22Z
      DOI: 10.1016/j.ausmj.2017.01.004
  • How consumers respond to incentivized word of mouth: An examination across
    • Authors: Christiana Yosevina Tercia; Thorsten Teichert
      Abstract: Publication date: Available online 13 February 2017
      Source:Australasian Marketing Journal (AMJ)
      Author(s): Christiana Yosevina Tercia, Thorsten Teichert
      While word-of-mouth (WOM) activities may be planned by marketers, customers have to execute them. And although marketers may attempt to encourage customers to do so by providing either unconditional or conditional incentives, customers have the ultimate control whether or not they execute WOM-related activities. WOM senders' actions might be somewhat aligned with a company's objectives, but marketers have even less control over the responses of WOM receivers. Thus, from the receivers' perspective, this paper examines how incentivized WOM should be designed to boost the success of a marketing program. The theory of planned behavior serves as a framework to explain both the internal and the external drivers that determine receivers' reactions to WOM stimuli. An experimental design is applied to investigate different modes of mobile coupons as a novel tool of WOM. Gender is identified as a major source of heterogeneity in receivers' responses. Results show that incentives' conditionality exerts a negative impact on receivers' responses. The inequality of incentives does significant harm to WOM campaigns that are aimed at male consumers. By contrast, external drivers exert a particularly strong influence on females' reaction to WOM stimuli. Situations of reciprocity reduce women's perceived behavioral control and thereby increase their likelihood to execute the desired WOM action. Research findings hint at the need to design gender-specific incentive schemes to foster WOM.

      PubDate: 2017-02-16T21:53:51Z
      DOI: 10.1016/j.ausmj.2017.01.003
  • Growth of a viral phenomenon: Development and testing of a new
           methodological framework
    • Authors: Archana Anand Boppolige; Anjula Gurtoo
      Abstract: Publication date: Available online 9 February 2017
      Source:Australasian Marketing Journal (AMJ)
      Author(s): Archana Anand Boppolige, Anjula Gurtoo
      Virality or the viral phenomenon refers to the rapid growth and adoption pattern of a product, akin to a biological virus. Whilst evidence of viral success exists in the literature, the measurement of viral success remains underexplored. The exponential growth measurement approach, although popular, has limitations of being a single measure technique. This paper develops a comprehensive methodological framework to empirically measure the viral phenomenon and thereby to identify and differentiate a viral phenomenon from popularity. The concept of spike and peak is introduced to understand the viral diffusion pattern. The high performers are tested for viral growth rate using the curve fitting method. Process mapping to a considerable time-period characterizes the phenomenon at different life stages. Data from TED talk videos test the framework, and Twitter data validate the TED talk results. The paper concludes with a discussion on the significance of the results for product managers and the marketing industry.

      PubDate: 2017-02-10T20:57:42Z
      DOI: 10.1016/j.ausmj.2017.01.002
  • Behavioural effects of nonconscious mimicry and social intentions
    • Authors: Sabrina Pei-Han Wong; Nicole Hartley; Alastair Tombs
      Abstract: Publication date: Available online 30 January 2017
      Source:Australasian Marketing Journal (AMJ)
      Author(s): Sabrina Pei-Han Wong, Nicole Hartley, Alastair Tombs
      Nonconscious mimicry is a salient behaviour in many social interactions, such as the imitation of accent over the phone or the tendency to return a smile from another smiling person. However, existing research has yet to consider the importance of individuals' social intentions when entering into a social interaction in a customer service setting. This paper extends current managerial leadership theory into the novel setting of nonconscious mimicry to explain the critical role of social intentions in relationship building in customer service encounters. This research consists of a 3 × 2 between-subjects factorial design to evaluate the hypothesised relationships between nonconscious mimicry, social intentions, and product choice behaviour. The findings indicate that social intentions play a critical role influencing the relationship between nonconscious mimicry and product consumption, purchase intentions, and product liking in service encounters. Further, it is suggested that individuals identified as task-oriented should not be behaviourally imitated, as this will not positively increase product liking, purchase intentions, or product consumption. Instead, consumers should be primed to be relationship-oriented prior to nonconscious mimicry.

      PubDate: 2017-02-04T20:27:35Z
      DOI: 10.1016/j.ausmj.2017.01.001
  • Introduction to the special section
    • Authors: Ian Phau; Tony Garrett
      First page: 314
      Abstract: Publication date: November 2016
      Source:Australasian Marketing Journal (AMJ), Volume 24, Issue 4
      Author(s): Ian Phau, Tony Garrett

      PubDate: 2016-12-07T04:31:35Z
      DOI: 10.1016/j.ausmj.2016.11.010
  • Editorial
    • Authors: Roger Marshall
      First page: 179
      Abstract: Publication date: November 2016
      Source:Australasian Marketing Journal (AMJ), Volume 24, Issue 4
      Author(s): Roger Marshall

      PubDate: 2016-12-07T04:31:35Z
      DOI: 10.1016/j.ausmj.2016.08.008
  • The effects of humour in online recruitment advertising
    • Authors: Eeva-Liisa Oikarinen; Magnus Söderlund
      Pages: 180 - 186
      Abstract: Publication date: Available online 27 February 2016
      Source:Australasian Marketing Journal (AMJ)
      Author(s): Eeva-Liisa Oikarinen, Magnus Söderlund
      This study explores humour in recruitment advertising by examining the effects on job seekers of humour in online job advertisements. The results from an experimental study in which the humour content in job ads was manipulated indicate that humour negatively affected job seekers' attitudes towards the job ad, the company, and the job. However, humour content had no effect on job seekers' attitudes towards the managers depicted in the ads and no impact on intentions to apply for the job. Yet humour content enhanced intentions to share job ads, which is an important marketing response given the increased importance of social media. The study contributes to the growing literature on humour in advertising and to the literature on recruitment advertising by investigating the use of humour in the hitherto unexplored job advertising context.

      PubDate: 2016-03-07T07:13:34Z
      DOI: 10.1016/j.ausmj.2016.02.005
  • Comparing student loyalty behavioural intentions across multi entry mode
           deliveries: An Australian perspective
    • Authors: Vanessa Quintal; Ian Phau
      Pages: 187 - 197
      Abstract: Publication date: Available online 13 February 2016
      Source:Australasian Marketing Journal (AMJ)
      Author(s): Vanessa Quintal, Ian Phau
      This paper compares students' perceptions of push/pull and risk attributes for their impacts on attitude and loyalty behavioural intention towards their university that has adopted multi entry mode strategy in its home and offshore campuses. A total of 561 completed responses were collected through an online survey from students in a large university with campuses in Australia, Malaysia and Singapore. Findings suggested that international students residing in Australia held the most favourable perceptions, attitude and loyalty behavioural intention compared with their counterparts in Malaysia and Singapore, suggesting the inward exporting strategy was successful for the university. The applicability of the Uppsala model in explaining the university's respective entry mode strategies validated its use in the context of international higher education.

      PubDate: 2016-02-18T03:06:10Z
      DOI: 10.1016/j.ausmj.2016.01.001
  • New versus frequent donors: Exploring the behaviour of the most desirable
    • Authors: Margaret Faulkner; Jenni Romaniuk; Philip Stern
      Pages: 198 - 204
      Abstract: Publication date: Available online 1 June 2016
      Source:Australasian Marketing Journal (AMJ)
      Author(s): Margaret Faulkner, Jenni Romaniuk, Philip Stern
      While there is no shortage of worthy recipients for prosocial behaviour, there is a constant battle to attract and keep donors. This research examines both money and blood donor behaviour for two key groups, new donors, (to grow the donor base), and frequent donors (to secure current support streams). We draw on over 1.2 million records from a U.S. health related charity for a three-year timeframe; and records of all Australian blood donors (1.1 million) for a five-year timeframe. We show the law-like patterns that underpin brand growth in other markets also apply in the non-profit sector. The vast majority of new donors give just once or twice a year with few giving at higher frequency levels. The stability of donation churn across blood and money suggests a structural norm in behaviour over time rather than an outcome of marketing activity. We discuss implications for resource allocation and marketing strategies.

      PubDate: 2016-06-16T18:26:30Z
      DOI: 10.1016/j.ausmj.2016.04.001
  • The influence of mating goal activation and gender differences on the
           evaluation of advertisements containing sexual words
    • Authors: Jungkeun Kim; Sungeun (Ange) Kim
      Pages: 205 - 213
      Abstract: Publication date: Available online 24 May 2016
      Source:Australasian Marketing Journal (AMJ)
      Author(s): Jungkeun Kim, Sungeun (Ange) Kim
      This research examines the impact of humans' mating motivation on their attitudes toward and recall of advertising that contains words with sexual connotations (e.g., “Sexton Plumbing” and “We Sell Boxes”). Due to gender differences based on evolution-based and socialization-based approaches, this research predicts differential evaluations between men and women for advertising that contains words with sexual connotations. The results of two empirical studies reveal that men in a mating mindset condition show more positive attitudes toward advertisements containing words with sexual connotations than do men in the control condition. In contrast, a different pattern is evident for women. Women in a mating mindset show similar attitudes toward such advertisements compared to women in the control condition. A similar pattern was also found for the recall of advertisements.

      PubDate: 2016-06-16T18:26:30Z
      DOI: 10.1016/j.ausmj.2016.05.003
  • An interrogation of accounting–marketing interface in UK financial
           services organisations: Mixing cats with dogs?
    • Authors: Abdullah Promise Opute; Nnamdi O. Madichie
      Pages: 214 - 225
      Abstract: Publication date: Available online 19 July 2016
      Source:Australasian Marketing Journal (AMJ)
      Author(s): Abdullah Promise Opute, Nnamdi O. Madichie
      While an increasing body of literature progressively proposes that accounting–marketing integration would yield strategic marketing synergies, another stream of literature suggests ineffective accounting–marketing integration. This paper aims to bridge the dyadic research gap in the optimal business performance arising from the integration of accounting and marketing functions. Based on a survey of 162 responses (with 75 dyads) from accounting and marketing managers in UK financial services organisations, this study identifies departmental differences and boundary fencing as core relational features in this dyad. Despite the perceptual divergences in the accounting–marketing dyad, most respondents perceived an integration of these functions to be an effective tool in their respective organisations. This study illuminates the existence and influence of cultural diversity and boundary fencing behaviour in the accounting–marketing dyad with respect to impasse, accounting–marketing integration and performance. This study explains performance driven task connectivity integration between accounting and marketing.

      PubDate: 2016-07-24T11:07:52Z
      DOI: 10.1016/j.ausmj.2016.06.001
  • The joint effects of regulatory focus and argument strength of product
           related information on choice behaviour
    • Authors: Anirban Som
      Pages: 226 - 237
      Abstract: Publication date: Available online 29 August 2016
      Source:Australasian Marketing Journal (AMJ)
      Author(s): Anirban Som
      Past research studying the effects of regulatory fit on consumer choice decisions indicate that consumers possess favourable attitude towards products that are compatible with their regulatory orientations. The current research contends that regulatory fit by itself may not be sufficient for attracting consumers to purchase a product. Consumers will show a favourable attitude towards products that match their regulatory orientations only when the information related to the products that match their regulatory focus has a strong argument quality. The effects of regulatory fit will be reversed if the argument quality becomes weak. Findings from a series of experiments support this hypothesis. Regulatory focus was used as a chronic variable and a situational variable (between subjects) in the experiments. Argument strength was used as a between subjects variable. Choice favourability and choice likelihood measures were used as the dependent variables.

      PubDate: 2016-08-29T18:35:10Z
      DOI: 10.1016/j.ausmj.2016.07.001
  • Introduction on the commentaries on Roger A. Layton's “There could be
           more to marketing than you might have thought!” (Layton, 2016)
    • Authors: Michaela Haase; Michael Kleinaltenkamp
      Pages: 238 - 240
      Abstract: Publication date: Available online 23 August 2016
      Source:Australasian Marketing Journal (AMJ)
      Author(s): Michaela Haase, Michael Kleinaltenkamp
      Based on Roger Layton's paper on the nature and future of marketing that was published in this year's March issue of AMJ, a panel discussion took place at the 41st Macromarketing Conference at Trinity College in Dublin within the marketing theory track. Besides Roger Layton himself, eight panelists were invited to comment on his article. In this issue of AMJ, these scholars further elaborate on their comments, after their presentation and discussion at the Macromarketing Conference. In this introduction we synthesize the discussion and provide a short overview of the authors' contributions.

      PubDate: 2016-08-25T17:57:48Z
      DOI: 10.1016/j.ausmj.2016.08.002
  • Reframing marketing as a social science: A look back at the Special
           Session in Dublin
    • Authors: Roger Layton
      Pages: 241 - 243
      Abstract: Publication date: Available online 23 August 2016
      Source:Australasian Marketing Journal (AMJ)
      Author(s): Roger Layton
      The debate as to whether marketing is a science, or perhaps a social science, is of long standing. It has however been put to one side by the need to respond to the growing needs of marketing managers. It is now timely to think again about marketing, re-framing it in a systems setting, and linking it to the increasing urgency of informed policy responses to system wide, often global issues. A change like this will take time but if marketing is to remain relevant we need to start now.

      PubDate: 2016-08-25T17:57:48Z
      DOI: 10.1016/j.ausmj.2016.08.003
  • Let's make a start: From marketing to markets?
    • Authors: Pauline Maclaran
      Pages: 247 - 248
      Abstract: Publication date: Available online 23 August 2016
      Source:Australasian Marketing Journal (AMJ)
      Author(s): Pauline Maclaran
      Welcoming Roger Layton's call for marketing to be recognised as a social science, this commentary suggests marketers will need to build a stronger body of marketing theory in order to achieve this goal. Both inter-disciplinary and intra-disciplinary insights will play a significant role, as well as challenging the managerial emphasis of our discipline.

      PubDate: 2016-08-25T17:57:48Z
      DOI: 10.1016/j.ausmj.2016.08.005
  • Marketing thought follows the circle of consumption
    • Authors: Pia Polsa
      Pages: 252 - 253
      Abstract: Publication date: Available online 24 August 2016
      Source:Australasian Marketing Journal (AMJ)
      Author(s): Pia Polsa

      PubDate: 2016-08-25T17:57:48Z
      DOI: 10.1016/j.ausmj.2016.08.009
  • A brief reflection on “There could be more to marketing than you may
           have thought.”
    • Authors: William Redmond
      First page: 254
      Abstract: Publication date: Available online 26 August 2016
      Source:Australasian Marketing Journal (AMJ)
      Author(s): William Redmond

      PubDate: 2016-08-29T18:35:10Z
      DOI: 10.1016/j.ausmj.2016.08.010
  • The case for borrowing rather than becoming
    • Authors: Stanley J. Shapiro
      Pages: 255 - 256
      Abstract: Publication date: Available online 25 August 2016
      Source:Australasian Marketing Journal (AMJ)
      Author(s): Stanley J. Shapiro

      PubDate: 2016-08-29T18:35:10Z
      DOI: 10.1016/j.ausmj.2016.08.011
  • There is more to marketing: An encore to Layton's ring cycle and the
           compelling case for marketing systems theory, research and management
    • Authors: Clifford J. Shultz
      Pages: 257 - 259
      Abstract: Publication date: Available online 30 August 2016
      Source:Australasian Marketing Journal (AMJ)
      Author(s): Clifford J. Shultz
      The purpose of this commentary is to expand the conceptualization, purpose and positioning of marketing, while also commemorating the contributions of Professor Roger Layton, who has worked similarly to champion marketing systems theory, research and practice. Thoughts on Layton's Ring Cycle are revisited. A case is made for marketing to be considered a social science and, perhaps more importantly, for marketing issues to be framed in ways, and with lexicon, concepts and measures, that resonate with other social sciences and institutions affected by markets and marketing. Marketing practitioners, policy makers and marketing scholars moreover must redouble efforts to circumvent or redress social traps embedded in marketing activities and policy, and they must do this through constructive engagement in the marketplace where those traps can and do occur, to ensure sustainable and equitable marketing systems.

      PubDate: 2016-09-03T19:10:39Z
      DOI: 10.1016/j.ausmj.2016.08.012
  • Editorial
    • Authors: Andrew Parsons; Ikuo Takahashi
      First page: 101
      Abstract: Publication date: May 2016
      Source:Australasian Marketing Journal (AMJ), Volume 24, Issue 2
      Author(s): Andrew Parsons, Ikuo Takahashi

      PubDate: 2016-06-16T18:26:30Z
      DOI: 10.1016/j.ausmj.2016.05.004
  • Retail marketing: A novel research agenda
    • Authors: Andrew G. Parsons; Ellie Descatoires
      Pages: 102 - 107
      Abstract: Publication date: May 2016
      Source:Australasian Marketing Journal (AMJ), Volume 24, Issue 2
      Author(s): Andrew G. Parsons, Ellie Descatoires
      With the shift in paradigm occurring for retailing, this paper puts out a call for academics researching in the area to take up the challenge of novel research rather than the more typical incremental research of the past and present. A thematic analysis of current retail research is presented from the four leading retail journals to identify and illustrate the incremental nature of current research and the standard retail area themes considered by academics. Following this, through seeking what is not in the current incremental research, a series of potential research areas and questions are posed, creating a novel research agenda for the field of retail marketing.

      PubDate: 2016-06-16T18:26:30Z
      DOI: 10.1016/j.ausmj.2016.05.005
  • Socio-demographic differences in supermarket shopper efficiency
    • Authors: Svetlana Bogomolova; Konstantin Vorobyev; Bill Page; Tim Bogomolov
      Pages: 108 - 115
      Abstract: Publication date: Available online 13 February 2016
      Source:Australasian Marketing Journal (AMJ)
      Author(s): Svetlana Bogomolova, Konstantin Vorobyev, Bill Page, Tim Bogomolov
      Significance of the research paper Time is one of the resources shoppers bring to a store (along with money). Enabling shoppers to complete their grocery shopping more efficiently, that is to spend less time to buy the desired number of items, could result in higher shopper satisfaction and continued patronage. This research proposes a novel way of measuring shopper efficiency by distinguishing the “fixed” vs “per item” times for a grocery trip. We then analyse the differences in shopping efficiency across different sub-groups offering insights into shopper efficiency heterogeneity and benchmarks. Research methodology We collected data from 1176 shoppers across three Australian supermarkets in 2014 using systematic sampling for entry/exit interviews and objectively recorded time using supermarket receipts and entry time stamps. We used linear regression to model the “fixed” and “per item” times, while ANCOVA analysis provided statistical confirmation of observed differences across the sub-groups. Outcomes The results revealed females were more efficient than males on a “per item” basis, while males had shorter “fixed” times associated with entry, navigation and checking out. Older shoppers were less efficient than younger shoppers. Unemployed respondents tended to spend more time in-store and were less efficient than employed shoppers. There was also a difference between part- and full-time employees. Shopping efficiency in peak and off peak periods was not significantly different. Contrary to the assumption in popular media that weekend shopping is more time consuming and hence inefficient, we found that weekend shopping is no less efficient than weekday trips. Limitations Our approach assumes that shopper efficiency stays constant across the trip. The data did not allow testing of interactions between factors. Future research should also consider other attributes such as shopping list use, presence of others, including children, and familiarity with the store. Implications We present a novel approach in measuring shopper efficiency that splits the time in-store across “fixed” and “per item” times, associated with different shopper tasks (navigating and checking out vs choosing and buying). This split allows for a deeper understanding of where and how retailers can make shopping more efficient for their consumers, thus improving the overall in-store experience and outcomes. The identified differences in efficiencies across sub-groups have important implications for benchmarking and comparison of the performance of different stores, as these will be influenced not only by different times of the day and days of the week, but also by differences in the make-up of the customer base.

      PubDate: 2016-02-18T03:06:10Z
      DOI: 10.1016/j.ausmj.2016.01.002
  • The effects of online and offline information sources on multiple store
    • Authors: Takumi Tagashira; Chieko Minami
      Pages: 116 - 124
      Abstract: Publication date: Available online 25 March 2016
      Source:Australasian Marketing Journal (AMJ)
      Author(s): Takumi Tagashira, Chieko Minami
      The purpose of this study is to examine the relationship between multiple store patronage (MSP) and information source usage both online and offline. In particular, this study investigates the detailed effects of information sources on MSP rather than considering whether consumers choose online or offline sources. In prior studies, MSP has been conceptualized using the consumer cost–benefit framework and relates to consumer multiple store usage. However, even though prior studies have emphasized the importance of information sources in the cost–benefit framework, those that consider MSP have not tested the sources' effects. This current study conducts empirical count data analysis in the Japanese sports shoes retail market. The results reveal that consumers evaluate information sources using more detailed divisions than simply online and offline. This study contributes to studies on MSP because it is the first to identify the impact of information source usage on MSP.

      PubDate: 2016-03-26T17:42:32Z
      DOI: 10.1016/j.ausmj.2016.02.007
  • Editorial
    • Authors: Roger Marshall
      First page: 1
      Abstract: Publication date: Available online 17 August 2016
      Source:Australasian Marketing Journal (AMJ)
      Author(s): Roger Marshall

      PubDate: 2016-08-19T17:42:30Z
      DOI: 10.1016/j.ausmj.2016.02.003
  • The effect of salespersons' retail service quality and consumers' mood on
           impulse buying
    • Authors: Chanthika Pornpitakpan; Yizhou Yuan; Jie Hui Han
      Abstract: Publication date: Available online 27 December 2016
      Source:Australasian Marketing Journal (AMJ)
      Author(s): Chanthika Pornpitakpan, Yizhou Yuan, Jie Hui Han
      This study uses an experiment with 102 Singaporean working adults to examine the effects of salespersons' retail service quality (SRSQ) and consumers' mood on impulse buying (IB) and store-revisit intentions. The results show that consumers receiving good SRSQ exhibit greater IB and store-revisit intentions than do those receiving poor SRSQ, and consumers in a positive mood show greater IB than do those in a negative mood. Mood fully mediates the effect of SRSQ on IB in terms of purchase quantity and partially/complementarily mediates the effect of SRSQ on IB in terms of purchase intentions and store-revisit intentions. This research offers insights into the affective and cognitive mechanisms of IB and store-revisit intentions in a specific retail context. The findings help retailers facilitate purchase behavior and improve customer satisfaction in services. Ethical consumption policies and practices could also incorporate the IB mechanism reported in this study. Future research opportunities are discussed.

      PubDate: 2016-12-28T12:49:10Z
      DOI: 10.1016/j.ausmj.2016.12.003
  • Social amplification: A mechanism in the spread of brand usage
    • Authors: Robert East; Mark Uncles; Jenni Romaniuk; Wendy Lomax
      Abstract: Publication date: Available online 21 December 2016
      Source:Australasian Marketing Journal (AMJ)
      Author(s): Robert East, Mark Uncles, Jenni Romaniuk, Wendy Lomax
      This paper is concerned with the way in which positive word of mouth (PWOM) about brands spreads their usage. We find that brand users, who have heard positive comments on their brand, offer nearly twice as much PWOM as users who have not heard such comments. We identify a transmission mechanism that underpins the production of PWOM; specifically, that social amplification underlies this effect. While brands are at the core of our investigation, background theory comes from the literature on diffusion and the adoption of new products. We explain the social basis of new product adoption and argue that social amplification works alongside the classic infectious disease model of diffusion and results in further adoptions when the extra WOM reaches non-users. We support this account with evidence using data from studies on branded mobile phones, movies, vacation destinations, hotels, restaurants and fashion stores. It is proposed that recommendation received from others stimulates more PWOM because it provides a script which the receiver of the recommendation can use in subsequent conversations, and we offer empirical support for this proposal.

      PubDate: 2016-12-28T12:49:10Z
      DOI: 10.1016/j.ausmj.2016.12.002
  • Understanding how gamification influences behaviour in social marketing
    • Authors: Robert Mitchell; Lisa Schuster; Judy Drennan
      Abstract: Publication date: Available online 21 December 2016
      Source:Australasian Marketing Journal (AMJ)
      Author(s): Robert Mitchell, Lisa Schuster, Judy Drennan
      Purpose In Australia and many other nations the prevalence of overweight and obesity is increasing, while physical activity declines. This paper investigates the effect of gamification on consumers' motivation and behaviour to engage in physical activity over time from a social marketing perspective. Design/methodology/approach An experimental design was used to determine the effect of a popular gamified fitness application (app) on both intrinsic motivation and walking behaviour over four weeks. Findings While the study found that gamification supported behaviour change and maintenance, there was no significant change to intrinsic motivation as a result of using the app. This finding suggests there may be an alternative mechanism underlying how gamification achieves behavioural outcomes. Research limitations/implications Future research is recommended to further explore the manner in which gamification influences behaviours. Originality/value This paper addresses the call for longitudinal studies of gamification and for studies examining both the motivational and behavioural outcomes of gamification.

      PubDate: 2016-12-28T12:49:10Z
      DOI: 10.1016/j.ausmj.2016.12.001
  • Capturing complexity in how configurations of firm Internal Orientations
           impact corporate social performance outcomes: Breaking from the dominant
           logic of symmetric-variable to asymmetric-case-based theory and testing
    • Authors: Lars E. Isaksson; Arch G. Woodside
      Abstract: Publication date: Available online 24 November 2016
      Source:Australasian Marketing Journal (AMJ)
      Author(s): Lars E. Isaksson, Arch G. Woodside
      This study exemplifies how an asymmetric and case based (configurational) research approach (using fuzzy state logic and complexity theory) is useful for conceptualization and explanation of complex topics and heterogeneous outcomes. The study here analyses the recipes (condition combinations) for Internal Orientation constructs (IO: strategic intent, CSP management, strategic orientation and industrial standards) among multi-national companies (MNCs) indicating “high” levels of corporate social performance (CSP) and the “United Nations Principles for Responsible Investment” (UNPRI) ESG factor framework (Environment, Social-human rights, and Governance) – separately and as a whole. The study applies a mixed methods research design and includes comparing ESG with financial performance across a “Top-100 Sustainable Companies Index” (n = 82 of MNCs trading on the Swedish stock exchange). The study's findings support the core tenets of complexity theory; all four IO constructs affect a high E or S or G outcome but not all three outcomes in combination.

      PubDate: 2016-11-30T02:59:46Z
      DOI: 10.1016/j.ausmj.2016.11.002
  • Effects of colour towards underwear choice based on electroencephalography
    • Authors: Fitri Aprilianty; Mustika Sufiati Purwanegara Suprijanto
      Abstract: Publication date: Available online 23 November 2016
      Source:Australasian Marketing Journal (AMJ)
      Author(s): Fitri Aprilianty, Mustika Sufiati Purwanegara, Suprijanto
      The purpose of this paper is to investigate whether colours as stimuli can affect underwear choice based on consumers' EEG recording as biological response to elicit preferences towards underwear products. The study employs applications of neuroscience methods to analyse the physiological choice process. Twenty underwear buyers were asked to evaluate several underwear colours (red, white, blue, brown, grey and black) by using wireless EEG headset with 6 channels to collect EEG signals from participants' frontal, temporal and occipital brain areas that can give us a measure to estimate consumers' choice. The result indicated there was a clear and significant change (p < 0.05) of EEG brain waves activities of right and left hemisphere in the frontal (F3 and F4), temporal (T7 and T8), and occipital (O1 and O2) brain areas when participants indicated their preferred colour. Additionally, based on the results female consumer prefers underwear which has red colour while male consumer prefers white colour. This research would essentially contribute in enriching marketing research method by using more advanced experimental designs rather than traditional marketing research methods.

      PubDate: 2016-11-30T02:59:46Z
  • Marketing's metamorphosis: From marketing's chrysalis to marketing's
           butterfly effect
    • Authors: Rouxelle de Villiers
      Abstract: Publication date: Available online 23 November 2016
      Source:Australasian Marketing Journal (AMJ)
      Author(s): Rouxelle de Villiers

      PubDate: 2016-11-30T02:59:46Z
      DOI: 10.1016/j.ausmj.2016.11.003
  • Pawning n00bs: Insights into perceptions of brand extensions of the video
           game industry
    • Authors: Luke Butcher; Ysobel Tang; Ian Phau
      Abstract: Publication date: Available online 22 November 2016
      Source:Australasian Marketing Journal (AMJ)
      Author(s): Luke Butcher, Ysobel Tang, Ian Phau
      This paper examines gamers' perceptions of video game brand extensions through a grounded-theory qualitative methodology. Results of the focus groups and interviews reveal deep and highly contextual information pertaining to gamer characteristics (discernment and fanaticism) and extension characteristics (affordability, collectability, fit, identity-projection, and ownership), as well as the moderating roles of marketing effectiveness, interpersonal influences, and inelasticity of demand on gaming brand equity. Results provide substantial academic value and deeper insights into this culturally and economically significant industry, with distinct implications for product design, consumer segmentation, and promotion.

      PubDate: 2016-11-23T01:49:24Z
      DOI: 10.1016/j.ausmj.2016.11.008
  • Corporate negative publicity – the role of cause related marketing
    • Authors: Revadee Vyravene; Fazlul Rabbanee
      Abstract: Publication date: Available online 22 November 2016
      Source:Australasian Marketing Journal (AMJ)
      Author(s): Revadee Vyravene, Fazlul K. Rabbanee
      This paper examines the effects of cause-related marketing (CrM) strategies on consumers' moral judgement and purchase behaviour in the context of experiencing substantial corporate negative publicity. Data for the study were collected from 343 respondents through mall intercept technique from two large shopping malls of Australia. Quasi-experimental design technique was adopted for the study, where the participants chose one particular cause out of two (ongoing conventional cause vs sudden disaster due to garment factory collapse in Bangladesh). The findings revealed that 56% of the respondents supported the sudden cause and are willing to pay (WTP) more for the betterment of the garment workers' living condition. The findings further indicated that CrM variables such as cause–brand fit, cause familiarity and cause importance influence consumers' moral judgement towards the CrM campaigns, which eventually influence them to pay additional money for the product. The multi-group moderation and mediation tests offer interesting theoretical and managerial insights.

      PubDate: 2016-11-23T01:49:24Z
  • Social involvement and consumption motivation: Co-creation of magic in the
    • Authors: Lisa McNeill; Damien Mather
      Abstract: Publication date: Available online 18 November 2016
      Source:Australasian Marketing Journal (AMJ)
      Author(s): Lisa McNeill, Damien Mather
      In service experiences, customers often look to create their own magic in the service environment, through interaction with other customers, not the producer of the experience (the provider) at all. The current study examines the bar environment, where hedonically-driven service encounter experiences are constructed, not by the provider, but by the social interactions of the consumers of the environment. The study surveys 130 consumers, measuring experiential, situational and social involvement levels in relation to consumption motivation and overall experience evaluation. The research finds that, while bar consumers are likely to be highly socially involved, they still need the company of close friends to become fully involved in the bar service experience. In addition, where atmospheric theory discusses the value of extraordinary or surprising service environments, consumers in the already hedonic bar environment may indeed prefer environments which are simply comfortable and consistent with their expectations (in regard to motivations to consume and overall positive evaluations).

      PubDate: 2016-11-23T01:49:24Z
  • The emotion of interest and its relevance to consumer psychology and
    • Authors: Billy Sung; Eric J. Vanman; Nicole Hartley; Ian Phau
      Abstract: Publication date: Available online 17 November 2016
      Source:Australasian Marketing Journal (AMJ)
      Author(s): Billy Sung, Eric J. Vanman, Nicole Hartley, Ian Phau
      Consumers are known to show a paradoxical tendency to favour both familiar and novel marketing stimuli such as products and advertisements. However, an explanation for this paradox has yet to be proposed. This provides immense challenges for marketing practices that conventionally strive to build familiarity (e.g. building awareness, recognition, recall, and customer relationships). Using the emotion differentiation framework, this theoretical paper shows that this paradox is a result of two distinct emotions – liking and interest. Specifically, consumers like familiarity but are interested in novelty. This paper offers six empirical propositions to: (1) differentiate interest from liking; (2) show that liking motivates consumers to favour familiarity whereas interest motivates consumers to prefer novelty; (3) demonstrate that interest accounts for previously explained boundary conditions of the familiarity–liking effect; and (4) provide insights to explain previous conflicting findings in the field of innovation, advertising, and consumer psychology research.

      PubDate: 2016-11-23T01:49:24Z
      DOI: 10.1016/j.ausmj.2016.11.005
  • Predictors of purchase intention of luxury South Sea pearls
    • Authors: Brian ‘t Hart; Min Teah; Luke Butcher
      Abstract: Publication date: Available online 16 November 2016
      Source:Australasian Marketing Journal (AMJ)
      Author(s): Brian ‘t Hart, Min Teah, Luke Butcher
      This study aims to gain further insight into the reasons behind the decline in sales of luxury South Sea pearls by exploring the different antecedents of consumers' purchase intention using the theory of planned behaviour. Data were collected using a self-administered questionnaire and analysed using a combination of statistical analysis techniques. Findings showed that attitudes, novelty seeking and self-efficacy are significant predictors of purchase intention, while interpersonal influences are not a significant predictor. This study provides industry practitioners, researchers, policy makers and retailers with new insights into the pearling industry so they are able to better develop products, design branding strategies and form policies which address current consumer behaviour.

      PubDate: 2016-11-23T01:49:24Z
      DOI: 10.1016/j.ausmj.2016.11.001
  • The persuasive power of advergames: A content analysis focusing on
           persuasive mechanisms in advergames
    • Authors: Johanna Roettl; Martin Waiguny; Ralf Terlutter
      Abstract: Publication date: Available online 10 November 2016
      Source:Australasian Marketing Journal (AMJ)
      Author(s): Johanna Roettl, Martin Waiguny, Ralf Terlutter
      This paper's purpose is to analyze how persuasion mechanisms are applied in current advergames. The study's rationale is that brand position and integration, the autonomy of the brand message in the game and the game-goal–message-goal overlap, entertainment as well as word-of-mouth and social integration are essential persuasive mechanisms of advergames. A sample of 195 advergames was taken from several popular advergames sites and was analyzed by two independent coders for the identified persuasive mechanisms using a developed coding manual. The content analysis revealed that advergames in general apply all six persuasive mechanisms. Logos are shown and used more often than products. Additionally, results suggest a high autonomy of the message (e.g. most applied placement tactics displayed the logo and product name as well as showing corporate colors). Furthermore, a high congruence of logos and products with the game content was observed. The results reveal that more than a third of games were well liked and included several mechanisms to increase competition. Word-of-mouth and social aspects were integrated to a small extent. The results are useful for researchers, game developers and companies, as well as for gamers. Implications for consumer researchers as well as industry professionals are provided.

      PubDate: 2016-11-16T00:38:21Z
      DOI: 10.1016/j.ausmj.2016.10.001
  • The effect of time stress on store loyalty: A case of food and grocery
           shopping in Thailand
    • Authors: Boonying Kongarchapatara; Randall Shannon
      Abstract: Publication date: Available online 9 November 2016
      Source:Australasian Marketing Journal (AMJ)
      Author(s): Boonying Kongarchapatara, Randall Shannon
      In today's competitive environment, consumers face a hectic pace of life and are often time pressured when managing their occupation and family. This study investigates the effects of time pressure stress on store loyalty in the context of food and grocery shopping in Thailand. Additionally, this research introduces the concept of shopping motivations (i.e., utilitarian and hedonic motivation) to explain how and why time-stressed shoppers may be loyal to particular retail stores. The philosophy of utilitarian-oriented motivation asserts that time-stressed consumers are more loyal toward a preferred store where they may shop with minimal exertion of time and energy. In addition, this study indicates that shoppers who experience time stress may be responding to hedonic motivations related to food and grocery shopping.

      PubDate: 2016-11-16T00:38:21Z
      DOI: 10.1016/j.ausmj.2016.10.002
  • Talking about durables
    • Authors: Wendy Lomax; Robert East
      Abstract: Publication date: Available online 13 October 2016
      Source:Australasian Marketing Journal (AMJ)
      Author(s): Wendy Lomax, Robert East
      Using a survey of 349 respondents, we investigate the triggers of word of mouth (WOM) in four durable categories and compare this evidence with previous findings for services. For these durables, positive word of mouth (PWOM) is mostly triggered by advertising and customer satisfaction with the product, while negative word of mouth (NWOM) is rare and mostly triggered by the content of conversation and the perception that other persons need advice. This contrasts with previously established findings for services where advertising has little effect on PWOM and dissatisfaction has substantial effect on NWOM. These differences have important implications: they suggest that durable ads should be tested to check that they trigger PWOM and that service providers should pay more attention to the satisfaction derived from the service experience.

      PubDate: 2016-10-16T11:53:15Z
      DOI: 10.1016/j.ausmj.2016.09.001
  • Marketing as a social science – Comments to Roger Layton's article:
           “There could be more than marketing you might have thought!”
    • Authors: Helge
      Abstract: Publication date: Available online 29 August 2016
      Source:Australasian Marketing Journal (AMJ)
      Author(s): Helge Löbler

      PubDate: 2016-08-29T18:35:10Z
  • Comments on Roger Layton's “There could be more to marketing than you
           might have thought!”
    • Authors: John Mittelstaedt
      Abstract: Publication date: Available online 25 August 2016
      Source:Australasian Marketing Journal (AMJ)
      Author(s): John D. Mittelstaedt

      PubDate: 2016-08-29T18:35:10Z
  • Comments on Roger Layton's “There could be more to marketing than you
           might have thought!”
    • Authors: Robert Mittelstaedt
      Abstract: Publication date: Available online 24 August 2016
      Source:Australasian Marketing Journal (AMJ)
      Author(s): Robert A. Mittelstaedt

      PubDate: 2016-08-25T17:57:48Z
  • Barriers to green consumption behaviours: The roles of consumers' green
    • Authors: Lay Peng Tan; Micael-Lee Johnstone; Lin Yang
      Abstract: Publication date: Available online 22 August 2016
      Source:Australasian Marketing Journal (AMJ)
      Author(s): Lay Peng Tan, Micael-Lee Johnstone, Lin Yang
      The purpose of this study is to explore the concept of consumers' green perceptions (CGPs) which encompasses consumers' current perceptions of green products, green consumers, green consumption practices, and green marketing communications. We hypothesise that CGPs may influence their consumption behaviour and how ready they are to be green. Focus groups were used to explore the concept of CGPs. Stage Two involved two surveys in Australia and New Zealand to test and corroborate the themes that were identified in the exploratory study. We identified five dimensions underpinning CGPs. These include “product perception”, “hard to be green”, “green stigma”, “perceived sense of responsibility” and “readiness to be green”. This paper presents the findings from both studies, provides empirical insights into Australian and New Zealand consumers' green perceptions and demonstrates the explanatory power of CGPs in predicting green consumption behaviour, in particular their likelihood to purchase green household products.

      PubDate: 2016-08-25T17:57:48Z
      DOI: 10.1016/j.ausmj.2016.08.001
School of Mathematical and Computer Sciences
Heriot-Watt University
Edinburgh, EH14 4AS, UK
Tel: +00 44 (0)131 4513762
Fax: +00 44 (0)131 4513327
Home (Search)
Subjects A-Z
Publishers A-Z
Your IP address:
About JournalTOCs
News (blog, publications)
JournalTOCs on Twitter   JournalTOCs on Facebook

JournalTOCs © 2009-2016