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  Subjects -> EDUCATION (Total: 2235 journals)
    - ADULT EDUCATION (22 journals)
    - COLLEGE AND ALUMNI (9 journals)
    - E-LEARNING (31 journals)
    - EDUCATION (1913 journals)
    - HIGHER EDUCATION (135 journals)
    - INTERNATIONAL EDUCATION PROGRAMS (4 journals)
    - ONLINE EDUCATION (35 journals)
    - SCHOOL ORGANIZATION (13 journals)
    - SPECIAL EDUCATION AND REHABILITATION (38 journals)
    - TEACHING METHODS AND CURRICULUM (35 journals)

EDUCATION (1913 journals)                  1 2 3 4 5 6 7 8 | Last

Showing 1 - 200 of 857 Journals sorted alphabetically
#Tear : Revista de Educação, Ciência e Tecnologia     Open Access   (Followers: 3)
(Pensamiento), (palabra) y obra     Open Access   (Followers: 2)
21. Yüzyılda Eğitim Ve Toplum Eğitim Bilimleri Ve Sosyal Araştırmalar Dergisi     Open Access  
21st Century Pedagogy     Open Access   (Followers: 2)
@tic. revista d'innovació educativa     Open Access  
Abant İzzet Baysal Üniversitesi Eğitim Fakültesi Dergisi     Open Access   (Followers: 2)
ABDIMAS ALTRUIS : Jurnal Pengabdian Kepada Masyarakat     Open Access  
About Campus     Hybrid Journal   (Followers: 6)
Academic Medicine     Hybrid Journal   (Followers: 67)
Academic Psychiatry     Full-text available via subscription   (Followers: 30)
Academic Questions     Hybrid Journal   (Followers: 8)
Academy of Educational Leadership Journal     Full-text available via subscription   (Followers: 62)
Academy of Management Learning and Education     Full-text available via subscription   (Followers: 60)
Accounting & Finance     Hybrid Journal   (Followers: 57)
Accounting Education: An International Journal     Hybrid Journal   (Followers: 22)
Açıköğretim Uygulamaları ve Araştırmaları Dergisi     Open Access  
ACM Transactions on Computing Education (TOCE)     Hybrid Journal   (Followers: 8)
Acta Didactica Norge     Open Access   (Followers: 2)
Acta Educationis Generalis     Open Access  
Acta Paedagogica Vilnensia     Open Access  
Acta Scientiarum. Education     Open Access  
Action in Teacher Education     Hybrid Journal   (Followers: 69)
Action Learning: Research and Practice     Hybrid Journal   (Followers: 41)
Action Research     Hybrid Journal   (Followers: 48)
Active Learning in Higher Education     Hybrid Journal   (Followers: 335)
Actualidades Pedagógicas     Open Access  
Adelphi series     Hybrid Journal   (Followers: 15)
Adiyaman University Journal of Educational Sciences     Open Access   (Followers: 1)
Administração Educacional     Open Access  
Administration & Society     Hybrid Journal   (Followers: 14)
Administrative Science Quarterly     Full-text available via subscription   (Followers: 202)
Adult Education Quarterly     Hybrid Journal   (Followers: 204)
Advanced Education     Open Access   (Followers: 15)
Advances in Building Education     Open Access   (Followers: 5)
Advances in Health Sciences Education     Hybrid Journal   (Followers: 33)
Advances in High Energy Physics     Open Access   (Followers: 22)
Advances in School Mental Health Promotion     Partially Free   (Followers: 10)
AERA Open     Open Access   (Followers: 9)
Africa Education Review     Partially Free   (Followers: 25)
African Journal of Chemical Education     Open Access   (Followers: 5)
African Journal of Educational Studies in Mathematics and Sciences     Full-text available via subscription   (Followers: 7)
African Journal of Health Professions Education     Open Access   (Followers: 6)
African Journal of Research in Mathematics, Science and Technology Education     Full-text available via subscription   (Followers: 10)
Agora     Full-text available via subscription   (Followers: 6)
AGORA Magazine     Open Access  
Ahi Evran Üniversitesi Kırşehir Eğitim Fakültesi Dergisi     Open Access  
Ahmad Dahlan Journal of English Studies     Open Access   (Followers: 3)
AIDS Education and Prevention     Full-text available via subscription   (Followers: 8)
Ainedidaktiikka     Open Access  
Akadémiai Értesítö     Full-text available via subscription  
Akademos     Open Access   (Followers: 1)
AKSIOMA Journal of Mathematics Education     Open Access   (Followers: 2)
Aksis : Jurnal Pendidikan Bahasa dan Sastra Indonesia     Open Access  
Al-Idarah : Jurnal Kependidikan Islam     Open Access  
Al-Jabar : Jurnal Pendidikan Matematika     Open Access   (Followers: 1)
Al-Mudarris : Journal of Education     Open Access   (Followers: 1)
Al-Tadris : Jurnal Pendidikan Bahasa Arab     Open Access  
Al-Tadzkiyyah : Jurnal Pendidikan Islam     Open Access  
Al-Tanzim : Jurnal Manajemen Pendidikan Islam     Open Access  
Alan Eğitimi Araştırmaları Dergisi     Open Access  
Alexandria : Revista de Educação em Ciência e Tecnologia     Open Access  
Alotrop     Open Access  
Alsic : Apprentissage des Langues et Systèmes d'Information et de Communication     Open Access   (Followers: 17)
Alteridad     Open Access  
Amasya Universitesi Egitim Fakültesi Dergisi     Open Access  
Ambiente & Educação : Revista de Educação Ambiental     Open Access  
American Annals of the Deaf     Full-text available via subscription   (Followers: 13)
American Educational Research Journal     Hybrid Journal   (Followers: 198)
American Journal of Business Education     Open Access   (Followers: 13)
American Journal of Distance Education     Hybrid Journal   (Followers: 35)
American Journal of Education     Full-text available via subscription   (Followers: 234)
American Journal of Educational Research     Open Access   (Followers: 66)
American Journal of Health Education     Hybrid Journal   (Followers: 32)
American Journal of Physics     Full-text available via subscription   (Followers: 54)
American String Teacher     Full-text available via subscription   (Followers: 2)
Ana Dili Eğitimi Dergisi / Journal of Mother Tongue Education     Open Access  
Anadolu Journal Of Educational Sciences International     Open Access  
Anadolu University Journal of Education Faculty     Open Access  
ANALES de la Universidad Central del Ecuador     Open Access   (Followers: 3)
Annales Universitatis Mariae Curie-Sklodowska, sectio N – Educatio Nova     Open Access  
Annali dell'Universita di Ferrara     Hybrid Journal  
Annals of Dyslexia     Hybrid Journal   (Followers: 10)
Annals of Modern Education     Full-text available via subscription   (Followers: 5)
Anuario Pilquen : Sección Divulgación Científica     Open Access  
Apertura. Revista de innovación educativa‏     Open Access   (Followers: 2)
Apex : New Zealand Journal of Gifted Children     Open Access   (Followers: 1)
Applied Environmental Education & Communication     Hybrid Journal   (Followers: 17)
Applied Measurement in Education     Hybrid Journal   (Followers: 10)
Aprender     Open Access  
AR-RIAYAH : Jurnal Pendidikan Dasar     Open Access  
Arabia     Open Access  
Arabiyatuna : Jurnal Bahasa Arab     Open Access  
Archivos de Ciencias de la Educación     Open Access   (Followers: 1)
Areté, Revista Digital del Doctorado en Educación de la Universidad Central de Venezuela     Open Access  
Ars Educandi     Open Access  
Art Design & Communication in Higher Education     Hybrid Journal   (Followers: 24)
Arts and Humanities in Higher Education     Hybrid Journal   (Followers: 39)
Arts Education Policy Review     Hybrid Journal   (Followers: 5)
Artseduca : Revista electrónica de educación en las ARTES     Open Access  
ASEAN Journal of Education     Open Access   (Followers: 1)
ASHE Higher Education Reports     Hybrid Journal   (Followers: 19)
Asia Pacific Education Review     Hybrid Journal   (Followers: 12)
Asia Pacific Journal of Education     Hybrid Journal   (Followers: 23)
Asia-Pacific Education Researcher     Hybrid Journal   (Followers: 13)
Asia-Pacific Journal of Health, Sport and Physical Education     Hybrid Journal   (Followers: 9)
Asia-Pacific Journal of Teacher Education     Hybrid Journal   (Followers: 26)
Asian Journal of English Language Teaching     Full-text available via subscription   (Followers: 15)
Asian Journal of Legal Education     Full-text available via subscription   (Followers: 4)
ASp     Open Access   (Followers: 4)
Assessing Writing     Hybrid Journal   (Followers: 11)
Assessment & Evaluation in Higher Education     Hybrid Journal   (Followers: 180)
Assessment for Effective Intervention     Hybrid Journal   (Followers: 15)
Assessment in Education: Principles, Policy & Practice     Hybrid Journal   (Followers: 45)
Assessment Update     Hybrid Journal   (Followers: 5)
AStA Wirtschafts- und Sozialstatistisches Archiv     Hybrid Journal   (Followers: 5)
At-Ta'dib Jurnal Kependidikan Islam     Open Access  
At-Taqaddum     Open Access  
At-Turats     Open Access  
Atenas : Revista Científico Pedagógica     Open Access   (Followers: 1)
Athenea Digital     Open Access  
ATIKAN : Jurnal Kajian Pendidikan (Journal of Educational Studies)     Open Access  
Aula Abierta     Open Access   (Followers: 1)
Aula de Encuentro     Open Access  
Australasian Journal of Educational Technology     Open Access   (Followers: 20)
Australasian Journal of Gifted Education     Full-text available via subscription   (Followers: 7)
Australasian Marketing Journal (AMJ)     Hybrid Journal   (Followers: 4)
Australian Art Education     Full-text available via subscription   (Followers: 8)
Australian Educational and Developmental Psychologist, The     Full-text available via subscription   (Followers: 9)
Australian Educational Computing     Open Access   (Followers: 1)
Australian Educational Researcher     Hybrid Journal   (Followers: 31)
Australian Journal of Adult Learning     Full-text available via subscription   (Followers: 15)
Australian Journal of Career Development     Hybrid Journal   (Followers: 4)
Australian Journal of Dyslexia and Learning Difficulties     Full-text available via subscription   (Followers: 8)
Australian Journal of Education     Hybrid Journal   (Followers: 41)
Australian Journal of Environmental Education     Full-text available via subscription   (Followers: 9)
Australian Journal of Indigenous Education, The     Full-text available via subscription   (Followers: 10)
Australian Journal of Learning Difficulties     Hybrid Journal   (Followers: 5)
Australian Journal of Music Education     Full-text available via subscription   (Followers: 4)
Australian Journal of Public Administration     Hybrid Journal   (Followers: 473)
Australian Journal of Teacher Education     Open Access   (Followers: 27)
Australian Mathematics Teacher, The     Full-text available via subscription   (Followers: 7)
Australian Primary Mathematics Classroom     Full-text available via subscription   (Followers: 5)
Australian Screen Education Online     Full-text available via subscription   (Followers: 3)
Australian TAFE Teacher     Full-text available via subscription   (Followers: 4)
Australian Universities' Review, The     Full-text available via subscription   (Followers: 4)
Autism     Hybrid Journal   (Followers: 307)
Avaliação : Revista da Avaliação da Educação Superior (Campinas)     Open Access  
Azalea: Journal of Korean Literature & Culture     Full-text available via subscription   (Followers: 4)
Bahastra     Open Access  
Balkan Region Conference on Engineering and Business Education     Open Access   (Followers: 2)
Barn : Forskning om barn og barndom i Norden     Open Access   (Followers: 1)
BC TEAL Journal     Open Access  
BELAJEA : Jurnal Pendidikan Islam     Open Access  
BELIA : Early Childhood Education Papers     Open Access   (Followers: 9)
BELT - Brazilian English Language Teaching Journal     Open Access   (Followers: 4)
Berkeley Review of Education     Open Access   (Followers: 9)
Biblioteca Escolar em Revista     Open Access  
Biblioteka i Edukacja     Open Access   (Followers: 4)
Bildung und Erziehung     Hybrid Journal   (Followers: 6)
Bio-Lectura     Open Access  
Bioedukasi : Jurnal Pendidikan Biologi FKIP UM Metro     Open Access  
Bioma : Jurnal Ilmiah Biologi     Open Access  
Biosaintifika : Journal of Biology & Biology Education     Open Access   (Followers: 7)
Biosfer : Jurnal Biologi dan Pendidikan Biologi     Open Access  
Biosfer : Jurnal Tadris Biologi     Open Access  
Biuletyn Historii Wychowania     Open Access  
BMC Medical Education     Open Access   (Followers: 49)
BMJ Simulation & Technology Enhanced Learning     Hybrid Journal   (Followers: 9)
Boletim Cearense de Educação e História da Matemática     Open Access  
Boletim de Educação Matemática     Open Access  
Boletim Técnico do Senac     Open Access  
British Educational Research Journal     Hybrid Journal   (Followers: 222)
British Journal of Educational Studies     Hybrid Journal   (Followers: 186)
British Journal of Educational Technology     Hybrid Journal   (Followers: 191)
British Journal of Music Education     Hybrid Journal   (Followers: 24)
British Journal of Religious Education     Hybrid Journal   (Followers: 9)
British Journal of Sociology of Education     Hybrid Journal   (Followers: 61)
British Journal of Special Education     Hybrid Journal   (Followers: 49)
British Journal of Visual Impairment     Hybrid Journal   (Followers: 13)
Brookings Trade Forum     Full-text available via subscription   (Followers: 3)
Buabandit Journal of Educational Administration     Open Access  
Buletin Fisika     Open Access  
Bulletin De L' Association Thaïlandaise Des Professeurs de Français     Open Access  
Bulletin of the Council for Research in Music Education     Full-text available via subscription   (Followers: 6)
Business, Management and Education     Open Access   (Followers: 19)
Caderno Brasileiro de Ensino de Física     Open Access  
Caderno de Educação     Open Access  
Caderno Intersabares     Open Access  
Cadernos CEDES     Open Access   (Followers: 1)
Cadernos de Educação     Open Access  
Cadernos de Estudos e Pesquisa na Educação Básica     Open Access  
Cadernos de Pesquisa     Open Access  
Cadernos de Pesquisa     Open Access   (Followers: 2)
Cadernos de Pesquisa em Educação     Open Access   (Followers: 1)
Cadmo     Full-text available via subscription  
Cahiers de la recherche sur l'éducation et les savoirs     Open Access   (Followers: 4)
Cakrawala Pendidikan     Open Access  
Calidad en la educación     Open Access   (Followers: 1)
Cambridge Journal of Education     Hybrid Journal   (Followers: 98)
Campus Legal Advisor     Hybrid Journal   (Followers: 2)

        1 2 3 4 5 6 7 8 | Last

Similar Journals
Journal Cover
Australasian Marketing Journal (AMJ)
Journal Prestige (SJR): 0.351
Citation Impact (citeScore): 1
Number of Followers: 4  
 
  Hybrid Journal Hybrid journal (It can contain Open Access articles)
ISSN (Print) 1441-3582
Published by Elsevier Homepage  [3184 journals]
  • Understanding new products’ market performance using Google Trends
    • Abstract: Publication date: Available online 6 March 2019Source: Australasian Marketing Journal (AMJ)Author(s): Pattarin Chumnumpan, Xiaohui ShiAbstractThis paper seeks to empirically examine diffusion models and Google Trends’ ability to explain and nowcast the new product growth phenomenon. In addition to the selected diffusion models and Google Trends, this study proposes a new model that incorporates the two. The empirical analysis is based on the cases of the iPhone and the iPad. The results show that the new model exhibits a better curve fit among all the studied ones. In terms of nowcasting, although the performance of the new model differs from that of Google Trends in the two cases, they both produce more accurate results than the selected diffusion models.
       
  • Response to Thoemmes and Lemmer (2019) regarding mediation analysis
           revisited
    • Abstract: Publication date: Available online 5 March 2019Source: Australasian Marketing Journal (AMJ)Author(s): Jungkeun Kim, Yuanyuan (Gina) Cui, Sungha Jang, Mark T. Spence, Jongwon ParkAbstractKim et al. (2018) raised four issues along with possible remedies that could affect statistical conclusions from mediation analysis. The issues addressed were: omitted mediators, reverse mediation, multi-item measures, and experimental methods. This prompted an insightful response from Thoemmes and Lemmer (2019), who largely agreed upon and further developed three of the issues. But there was disagreement concerning the appropriateness of conducting reverse mediation, their argument being the likelihood of returning equivalent models. Here, it is acknowledged that mediation analysis should be theory-driven and not conducted just to see which model is better. Further, in some contexts such as mediation analysis based on survey data the benefits of conducting reverse mediation are likely to be minimal. However, it is not uncommon to measure the mediator after having measured dependent variables, particularly in experimental settings. Hence, it is argued here to check for artificial mediation by reversing the arrows. A simulation is conducted to support this argument.
       
  • Factor-based structural equation modeling with WarpPLS
    • Abstract: Publication date: Available online 14 February 2019Source: Australasian Marketing Journal (AMJ)Author(s): Ned KockAbstractStructural equation modeling (SEM) is extensively used in marketing research. For some years now, there has been a somewhat heated debate among proponents and detractors of the use of the partial least squares (PLS) method for SEM. The classic PLS design, originally proposed by Herman Wold, has a number of advantages over covariance-based SEM; e.g., minimal model identification demands. However, that design does not base its model parameter recovery approach on the estimation of factors, but on composites, which are exact linear combinations of indicators. This leads to adverse consequences, primarily in the form of unacceptable levels of type I and II errors. Recently a new factor-based method for SEM has been developed, called PLSF, which we discuss in this paper. This method has the advantages of classic PLS, but without the problems inherent in the use of composites. For readers interested in trying it, the PLSF method is implemented in the SEM software WarpPLS.
       
  • Editorial
    • Abstract: Publication date: Available online 13 February 2019Source: Australasian Marketing Journal (AMJ)Author(s): Liem Viet Ngo
       
  • Factor-based structural equation modeling with WarpPLS
    • Abstract: Publication date: Available online 3 January 2019Source: Australasian Marketing Journal (AMJ)Author(s): Ned KockAbstractStructural equation modeling (SEM) is extensively used in marketing research. For some years now, there has been a somewhat heated debate among proponents and detractors of the use of the partial least squares (PLS) method for SEM. The classic PLS design, originally proposed by Herman Wold, has a number of advantages over covariance-based SEM; e.g., minimal model identification demands. However, that design does not base its model parameter recovery approach on the estimation of factors, but on composites, which are exact linear combinations of indicators. This leads to adverse consequences, primarily in the form of unacceptable levels of type I and II errors. Recently a new factor-based method for SEM has been developed, called PLSF, which we discuss in this paper. This method has the advantages of classic PLS, but without the problems inherent in the use of composites. For readers interested in trying it, the PLSF method is implemented in the SEM software WarpPLS.
       
  • Qualia: Touching the inner needs of consumers’ hearts
    • Abstract: Publication date: Available online 19 December 2018Source: Australasian Marketing Journal (AMJ)Author(s): Han-Jen NiuAbstractThe agricultural, industrial, and post-industrial service economy consumption patterns of the late 19th and 20th centuries have given way to the experience economy. Qualia addresses the inner needs of consumers’ hearts by providing them with the value of happiness and being gratified, e.g. the frenzy for Apple products. To achieve this, a relevant Consumer Qualia Scale (CQS) scale will be developed in three steps. Firstly, the literature review and five in-depth interviews of experts and content analysis were employed to generate the initial items. Secondly, three factors and eight sub-factors were extracted from the exploratory factor analysis based on 817 samples. Thirdly, a confirmatory factor analysis was performed to identify the validity of the qualia scale. The results showed that the 3-factor and the 52-item qualia scale were reliable and valid. This study expands the current knowledge of brand marketing and addresses the scarcity of the qualia literature, and therefore provides new perspectives to a variety of applications made feasible by CQS, which serves as a framework for further empirical research in this field.
       
  • When does money priming affect helping behavior'
    • Abstract: Publication date: Available online 10 December 2018Source: Australasian Marketing Journal (AMJ)Author(s): Hamed Aghakhani, Mehdi Akhgari, Kelley MainAbstractThe present research demonstrates how the ownership and authenticity of the money can affect people's behavior to accept or provide help. Through three experiments (N = 260), this research illustrates novel explanations of some inconsistencies in the literature on money and helping behavior. In particular, this research shows that ownership increases (decreases) one's willingness to accept help with a problem-solving task when participants are primed with fake (real) money (Studies 1 and 2). However, the willingness to help others decreases (increases) when participants are primed with fake (real) money of their own (Studies 2 and 3). Further, this research shows that money's authenticity has an impact on purchase intentions as well as a desire to donate money to a not-for-profit organization (Study 3). Finally, results demonstrate that the pain of payment mediates this effect. Our findings suggest some (but not all) types of money reminders improve prosocial behavior.
       
  • From dataset to qualitative comparative analysis (QCA)—Challenges and
           tricky points: A research note on contrarian case analysis and data
           calibration
    • Abstract: Publication date: Available online 3 December 2018Source: Australasian Marketing Journal (AMJ)Author(s): Ivan Russo, Ilenia ConfenteAbstractThis research note provides technical aspects of qualitative comparative analysis (QCA) for scholars seeking to better understanding the potentiality of the method. The note answers a few frequently asked questions about contrarian case analysis and data calibration and show how to implement these two relevant steps technically and appropriately. This study provides useful details and technical explanations on why and how to turn case data by using contrarian case analysis and how to calibrate data into fuzzy sets.
       
  • Social capital and health risk: An integrative review
    • Abstract: Publication date: Available online 22 November 2018Source: Australasian Marketing Journal (AMJ)Author(s): Sheau-Fen Yap, Jae-Eun Kim, Christina Kwai Choi Lee, Yingzi Xu, Jungkeun KimThe impact of health risk behaviours on the social and economic fabric of society is of concern to social marketers and policy makers. Current research suggests social capital, that is, the positive benefits gained from a relationship with others in the community, plays a key role in addressing health risk behaviours. The current literature on social capital and health is fragmented, and the field has yet to produce an up-to-date synthesis of past findings to help researchers understand the current status of this research area. This article fills this gap with an integrative review of empirical research based on rigorous criteria. Boolean search was used to limit the search to only those articles containing the keywords ‘social capital’ and ‘health risk’ but no limits were applied for country or population of interest or publication start date. Two researchers screened through the title, abstract and introduction of every retrieved article independently according to the inclusion criteria. A total of 105 articles were eligible for further analyses. This article contributes by: (1) providing a structured overview with an aim to disentangle the findings of varied past studies addressing the theme; (2) identifying important gaps in current knowledge; (3) presenting a research agenda that flows logically from the theoretical gaps identified; and lastly (4) proposing a theoretical framework upon which social capital interventions can be designed and executed to mitigate health risk. We hope that the key issues and new directions presented in this paper will provide new impetus in this area of research.
       
  • Mediation analysis revisited again
    • Abstract: Publication date: Available online 22 November 2018Source: Australasian Marketing Journal (AMJ)Author(s): Felix Thoemmes, Gunnar LemmerAbstractIn a mediation model the effect of a dependent variable (DV) on an outcome is (partially) due to the DV's effect on one or multiple mediator(s) that consequently have an effect on the outcome. The use of such models as the theoretical background guiding empirical studies is widespread. Mediation models are fundamentally causal models that specify causal sequences. Unfortunately, the necessary causal assumptions are in practice often violated. In the current paper, we discuss possible improvements of causal mediation analyses, and highlight some potential pitfalls. We discuss the benefits gained by analyzing indirect effect between latent variables specified with measurement models. The validity of statistical findings can also be improved by using experimental designs. We discuss the cross-over design and the cross-over encouragement design, and how they can help improve causal conclusions. We also discuss recent advances on sensitivity analyses in the context of mediation models. Specifically, we explain how this analysis can be used to argue for the severity of unobserved confounding. Lastly, we discuss the practice of reversing the direction of the arrow between variables in a mediation model. We argue that if such reversals result in equivalent models, this practice cannot be recommended.
       
  • Editorial, Issue 4 2018
    • Abstract: Publication date: November 2018Source: Australasian Marketing Journal (AMJ), Volume 26, Issue 4Author(s): Roger Marshall
       
  • Embracing asymmetric reality and displacing symmetric theory/testing
    • Abstract: Publication date: November 2018Source: Australasian Marketing Journal (AMJ), Volume 26, Issue 4Author(s): Rouxelle De Villiers, Arch G. Woodside
       
  • Introduction to Special Section: A discourse on alternative world views in
           marketing research
    • Abstract: Publication date: November 2018Source: Australasian Marketing Journal (AMJ), Volume 26, Issue 4Author(s): Sharon Purchase
       
  • Managing country-of-origin affiliations for luxury brand-building in China
    • Abstract: Publication date: Available online 13 October 2018Source: Australasian Marketing Journal (AMJ)Author(s): Klaus Heine, Glyn Atwal, Jiaxun HeAbstractThe recent wave of luxury ventures in China has created an important need to understand luxury brand-building in China. A critical component of this research domain is the concept of country-of-origin (CoO). Chinese ventures use multiple country associations which makes the country one of the most suitable places to study the new phenomenon of hybrid brands. This marks a new stage in the evolution of CoO research. Findings stemming from a conceptual research and an explorative study are used to develop a conceptual model for managing CoO affiliations for hybrid brands within the context of Chinese luxury brands. Practical implications will help brand managers to understand which CoO facets make a luxury brand ‘Chinese’ and, on the other hand, how to improve brand prestige with Western CoO cues.
       
  • Consumer metaphoria: Uncovering the automaticity of animal, product/brand,
           and country meanings
    • Abstract: Publication date: Available online 5 September 2018Source: Australasian Marketing Journal (AMJ)Author(s): Drew Martin, Nitha Palakshappa, Arch WoodsideAbstractConsumers automatically associate animals and experiences with certain brands and products. The capability of surfacing the “automaticity of being” (Bargh & Chartrand, 2000) using metaphoric research tools provides a paradox—consumers tell researchers deeply held beliefs about the consequences of associating brands and products with scant editing of their thoughts; consumers may tell more about themselves through metaphors than they would otherwise be willing to share. The study here is a primer on this indirect approach for collecting consumers’ conscious and nonconscious thoughts about countries, brands, and industries. Using zoomorphic forced metaphor-elicitation, long interviews of eight Indian consumers uncover insights about their feelings about products from China, New Zealand, the United Kingdom, and the United States. The findings demonstrate collecting rich data using metaphors offers new perspectives on how consumers view foreign products. Findings show mental processes in which consumers trust brands even if they are manufactured abroad. When brands are not identified, well-known industries associated with individual countries influence product choices. These findings suggest gestalt brand and country images explain aspects of consumer attitudes about foreign products.
       
  • Editorial
    • Abstract: Publication date: August 2018Source: Australasian Marketing Journal (AMJ), Volume 26, Issue 3Author(s): Roger Marshall
       
  • The determinants of green packaging that influence buyers’
           willingness to pay a price premium
    • Abstract: Publication date: August 2018Source: Australasian Marketing Journal (AMJ), Volume 26, Issue 3Author(s): Gaganpreet Singh, Neeraj PandeyAbstractThe study examined the impact of green packaging on consumer behaviour. It was measured through willingness to pay since it acts as a proxy for actual behaviour. Using a sample of 343 respondents, the study empirically confirmed the effect of six factors grounded from “theory of consumption values” and “customer value creation framework” that offered uniqueness to green packaging and influenced buyers’ willingness to pay a price premium.Chinese Abstract本研究考查了绿色包装对消费者行为的影响. 该影响通过支付意愿来衡量, 因为支付代表实际行为. 该研究以343位受访者为样本, 以实证方式确定了以“消费价值理论”和“顾客价值创造框架”为依据的六项因素的影响, 这些因素是绿色包装的独特性来源, 影响了买家支付价格溢价的意愿.
       
  • Reassessing the effect of colour on attitude and behavioural intentions in
           promotional activities: The moderating role of mood and involvement
    • Abstract: Publication date: August 2018Source: Australasian Marketing Journal (AMJ), Volume 26, Issue 3Author(s): Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Ioannis KostopoulosAbstractThe present research examines the effect of background colour on attitude and behavioural intentions in various promotional activities taking into consideration the moderating role of mood and involvement. Three experiments reflecting different promotional activities (window display, consumer trade show, guerrilla marketing) were conducted for this purpose. Overall, findings indicate that cool background colours, in contrast to warm colours, induce more positive attitudes and behavioural intentions mainly in positive mood, and low involvement conditions. Implications are also discussed.Chinese Abstract本研究结合情绪和参与的调节作用, 考察了背景颜色对各种促销活动中存在的态度和行为意图的影响. 为此目的进行了三项反映不同促销活动 (窗口展示,消费者贸易展览,游击式营销) 的实验. 总体来说, 研究结果表明, 与暖色调相比, 冷色调的背景色彩会诱发更积极的态度和行为意图, 主要表现在积极的情绪,低参与度等状况. 对相关影响也进行了探讨.
       
  • Conceptualising engagement in a consumer-to-consumer context
    • Abstract: Publication date: Available online 26 July 2018Source: Australasian Marketing Journal (AMJ)Author(s): Eathar Abdul-Ghani, Kenneth F. Hyde, Roger MarshallAbstractConsumer-to-consumer (C2C) interactions continue to grow in volume in the marketplace. Consumers interact on online platforms to socialise, exchange digital content and information, and trade. Yet, conceptualisations of engagement in marketing contexts are dominated by models based on consumer-brand or consumer-firm interactions, often conceptualised from the perspective of S-D Logic. Alternative frameworks are required to understand engagement in C2C contexts. This paper reports the results of a qualitative investigation of consumer engagement in one C2C context, the online C2C auction, reflecting an experiential view of the consumer. The research sought to conceptualise engagement in a C2C context, explore the relationship between consumer value and consumer engagement in this context, and the role that consumer engagement might play in encouraging ongoing participation in the consumption activity. In-depth qualitative interviews were conducted with 17 users of online C2C auctions. Three contrasting approaches to analysis were applied to the qualitative dataset – phenomenological analysis of stories of consumption, thematic analysis of interview transcripts, and content analysis to identify words and phrases expressing engagement. A conceptualisation of consumer engagement as a motivational construct in C2C contexts is developed. A cycle of engagement is identified: consumer engagement is seen to arise from consumption experiences that provide value to the consumer; engagement prompts ongoing consumption activity; the cycle of engagement continues as long as value is derived from the consumption experiences. Applications of this conceptualisation of consumer engagement are explored.
       
  • Expression and transformation of loyalty in a contractual service setting:
           A processual view
    • Abstract: Publication date: Available online 12 June 2018Source: Australasian Marketing Journal (AMJ)Author(s): Sara Quach, Chandana Hewege, Viet LeAbstractThe main objectives of this study are twofold: (1) to gauge the expressions of loyalty toward a service provider, (2) to identify possible transformations of loyalty in the contractual service settings. Using an integrative theoretical perspective, the study presents a more holistic understanding of the dynamics of loyalty transformation taking a processual view. Following an interpretive research approach, we conducted twenty-eight semi-structured interviews with customers and managers of major mobile telephony service providers. The findings confirm that customer loyalty can transform into various states: (1) fanaticism, (2) stage of transition, (3) point of disinterest, and (4) state of betrayal. Moreover, it is determined that customers could express their loyalty to the service provider in several ways signifying their concern, advocacy, rituals, identification, beliefs, and nostalgic feelings.
       
 
 
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