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  Subjects -> BUSINESS AND ECONOMICS (Total: 3284 journals)
    - ACCOUNTING (100 journals)
    - BANKING AND FINANCE (278 journals)
    - BUSINESS AND ECONOMICS (1213 journals)
    - CONSUMER EDUCATION AND PROTECTION (23 journals)
    - COOPERATIVES (4 journals)
    - ECONOMIC SCIENCES: GENERAL (190 journals)
    - ECONOMIC SYSTEMS, THEORIES AND HISTORY (197 journals)
    - FASHION AND CONSUMER TRENDS (13 journals)
    - HUMAN RESOURCES (96 journals)
    - INSURANCE (26 journals)
    - INTERNATIONAL COMMERCE (134 journals)
    - INTERNATIONAL DEVELOPMENT AND AID (90 journals)
    - INVESTMENTS (22 journals)
    - LABOR AND INDUSTRIAL RELATIONS (46 journals)
    - MACROECONOMICS (16 journals)
    - MANAGEMENT (541 journals)
    - MARKETING AND PURCHASING (95 journals)
    - MICROECONOMICS (23 journals)
    - PRODUCTION OF GOODS AND SERVICES (139 journals)
    - PUBLIC FINANCE, TAXATION (36 journals)
    - TRADE AND INDUSTRIAL DIRECTORIES (2 journals)

BUSINESS AND ECONOMICS (1213 journals)                  1 2 3 4 5 6 7 | Last

Showing 1 - 200 of 1566 Journals sorted alphabetically
4OR: A Quarterly Journal of Operations Research     Hybrid Journal   (Followers: 10)
Abacus     Hybrid Journal   (Followers: 13)
Accounting Forum     Hybrid Journal   (Followers: 25)
Acta Amazonica     Open Access   (Followers: 5)
Acta Commercii     Open Access   (Followers: 4)
Acta Oeconomica     Full-text available via subscription   (Followers: 3)
Acta Scientiarum. Human and Social Sciences     Open Access   (Followers: 8)
Acta Universitatis Danubius. Œconomica     Open Access   (Followers: 3)
Acta Universitatis Nicolai Copernici Zarządzanie     Open Access   (Followers: 4)
AD-minister     Open Access   (Followers: 3)
Adam Academy : Journal of Social Sciences / Adam Akademi : Sosyal Bilimler Dergisi     Open Access  
Admisi dan Bisnis     Open Access  
ADR Bulletin     Open Access   (Followers: 5)
Advances in Developing Human Resources     Hybrid Journal   (Followers: 25)
Advances in Economics and Business     Open Access   (Followers: 13)
AfricaGrowth Agenda     Full-text available via subscription   (Followers: 1)
African Affairs     Hybrid Journal   (Followers: 63)
African Development Review     Hybrid Journal   (Followers: 36)
African Journal of Business and Economic Research     Full-text available via subscription   (Followers: 3)
African Journal of Business Ethics     Open Access   (Followers: 6)
African Review of Economics and Finance     Open Access   (Followers: 3)
Afro-Asian Journal of Finance and Accounting     Hybrid Journal   (Followers: 7)
Afyon Kocatepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi     Open Access   (Followers: 3)
Agronomy     Open Access   (Followers: 10)
Akademik Yaklaşımlar Dergisi     Open Access  
Akademika : Journal of Southeast Asia Social Sciences and Humanities     Open Access   (Followers: 7)
Alphanumeric Journal : The Journal of Operations Research, Statistics, Econometrics and Management Information Systems     Open Access   (Followers: 5)
American Economic Journal : Applied Economics     Full-text available via subscription   (Followers: 184)
American Enterprise Institute     Free  
American Journal of Business     Hybrid Journal   (Followers: 17)
American Journal of Business and Management     Open Access   (Followers: 54)
American Journal of Business Education     Open Access   (Followers: 12)
American Journal of Economics and Business Administration     Open Access   (Followers: 26)
American Journal of Economics and Sociology     Hybrid Journal   (Followers: 31)
American Journal of Evaluation     Hybrid Journal   (Followers: 14)
American Journal of Finance and Accounting     Hybrid Journal   (Followers: 21)
American Journal of Health Economics     Full-text available via subscription   (Followers: 13)
American Journal of Industrial and Business Management     Open Access   (Followers: 24)
American Journal of Medical Quality     Hybrid Journal   (Followers: 7)
American Law and Economics Review     Hybrid Journal   (Followers: 27)
ANALES de la Universidad Central del Ecuador     Open Access   (Followers: 3)
Ankara University SBF Journal     Open Access  
Annales de l'Institut Henri Poincare (C) Non Linear Analysis     Full-text available via subscription   (Followers: 1)
Annals in Social Responsibility     Full-text available via subscription  
Annals of Finance     Hybrid Journal   (Followers: 30)
Annals of Operations Research     Hybrid Journal   (Followers: 10)
Annual Review of Economics     Full-text available via subscription   (Followers: 34)
Anuario Facultad de Ciencias Económicas y Empresariales     Open Access   (Followers: 2)
Applied Developmental Science     Hybrid Journal   (Followers: 3)
Applied Economics     Hybrid Journal   (Followers: 42)
Applied Economics Letters     Hybrid Journal   (Followers: 29)
Applied Economics Quarterly     Full-text available via subscription   (Followers: 9)
Applied Financial Economics     Hybrid Journal   (Followers: 25)
Applied Mathematical Finance     Hybrid Journal   (Followers: 8)
Applied Stochastic Models in Business and Industry     Hybrid Journal   (Followers: 6)
Arab Economic and Business Journal     Open Access   (Followers: 4)
Archives of Business Research     Open Access   (Followers: 6)
Arena Journal     Full-text available via subscription   (Followers: 1)
Argomenti. Rivista di economia, cultura e ricerca sociale     Open Access   (Followers: 4)
ASEAN Economic Bulletin     Full-text available via subscription   (Followers: 5)
Asia Pacific Business Review     Hybrid Journal   (Followers: 7)
Asia Pacific Journal of Human Resources     Hybrid Journal   (Followers: 313)
Asia Pacific Journal of Innovation and Entrepreneurship     Open Access  
Asia Pacific Viewpoint     Hybrid Journal   (Followers: 1)
Asia-Pacific Journal of Business Administration     Hybrid Journal   (Followers: 5)
Asia-Pacific Journal of Operational Research     Hybrid Journal   (Followers: 3)
Asia-Pacific Management and Business Application     Open Access   (Followers: 1)
Asian Business Review     Open Access   (Followers: 3)
Asian Case Research Journal     Hybrid Journal   (Followers: 1)
Asian Development Review     Open Access   (Followers: 13)
Asian Economic Journal     Hybrid Journal   (Followers: 8)
Asian Economic Papers     Hybrid Journal   (Followers: 7)
Asian Economic Policy Review     Hybrid Journal   (Followers: 4)
Asian Journal of Accounting and Governance     Open Access   (Followers: 3)
Asian Journal of Business Ethics     Hybrid Journal   (Followers: 9)
Asian Journal of Social Sciences and Management Studies     Open Access   (Followers: 7)
Asian Journal of Sustainability and Social Responsibility     Open Access   (Followers: 1)
Asian Journal of Technology Innovation     Hybrid Journal   (Followers: 8)
Asian-pacific Economic Literature     Hybrid Journal   (Followers: 5)
AStA Wirtschafts- und Sozialstatistisches Archiv     Hybrid Journal   (Followers: 5)
ATA Journal of Legal Tax Research     Hybrid Journal   (Followers: 4)
Atlantic Economic Journal     Hybrid Journal   (Followers: 11)
Australasian Journal of Regional Studies, The     Full-text available via subscription   (Followers: 1)
Australian Cottongrower, The     Full-text available via subscription   (Followers: 1)
Australian Economic Papers     Hybrid Journal   (Followers: 34)
Australian Economic Review     Hybrid Journal   (Followers: 3)
Australian Journal of Maritime and Ocean Affairs     Hybrid Journal   (Followers: 9)
Balkan Region Conference on Engineering and Business Education     Open Access   (Followers: 1)
Baltic Journal of Real Estate Economics and Construction Management     Open Access   (Followers: 2)
Banks in Insurance Report     Hybrid Journal   (Followers: 1)
BBR - Brazilian Business Review     Open Access   (Followers: 4)
Benchmarking : An International Journal     Hybrid Journal   (Followers: 10)
Benefit : Jurnal Manajemen dan Bisnis     Open Access   (Followers: 1)
BER : Consumer Confidence Survey     Full-text available via subscription   (Followers: 3)
BER : Economic Prospects : An Executive Summary     Full-text available via subscription  
BER : Economic Prospects : Full Survey     Full-text available via subscription   (Followers: 1)
BER : Intermediate Goods Industries Survey     Full-text available via subscription  
BER : Manufacturing Survey : Full Survey     Full-text available via subscription   (Followers: 1)
BER : Motor Trade Survey     Full-text available via subscription  
BER : Retail Sector Survey     Full-text available via subscription   (Followers: 1)
BER : Retail Survey : Full Survey     Full-text available via subscription   (Followers: 1)
BER : Survey of Business Conditions in Building and Construction : An Executive Summary     Full-text available via subscription   (Followers: 3)
BER : Survey of Business Conditions in Manufacturing : An Executive Summary     Full-text available via subscription   (Followers: 3)
BER : Survey of Business Conditions in Retail : An Executive Summary     Full-text available via subscription   (Followers: 3)
BER : Trends : Full Survey     Full-text available via subscription   (Followers: 1)
BER : Wholesale Sector Survey     Full-text available via subscription  
Berkeley Business Law Journal     Free   (Followers: 9)
Beykent Üniversitesi Sosyal Bilimler Dergisi     Open Access  
Bio-based and Applied Economics     Open Access   (Followers: 1)
Biodegradation     Hybrid Journal   (Followers: 1)
Biology Direct     Open Access   (Followers: 7)
Bitlis Eren Üniversitesi İktisadi Ve İdari Bilimler Fakültesi Akademik İzdüşüm Dergisi     Full-text available via subscription  
BizInfo (Blace) Journal of Economics, Management and Informatics     Open Access  
Black Enterprise     Full-text available via subscription  
Board & Administrator for Administrators only     Hybrid Journal  
Boletim Técnico do Senac     Open Access  
Border Crossing : Transnational Working Papers     Open Access   (Followers: 4)
Briefings in Real Estate Finance     Hybrid Journal   (Followers: 5)
British Journal of Industrial Relations     Hybrid Journal   (Followers: 36)
Brookings Papers on Economic Activity     Open Access   (Followers: 46)
Brookings Trade Forum     Full-text available via subscription   (Followers: 3)
BRQ Business Research Quarterly     Open Access   (Followers: 2)
Building Sustainable Legacies : The New Frontier Of Societal Value Co-Creation     Full-text available via subscription   (Followers: 1)
Bulletin of Economic Research     Hybrid Journal   (Followers: 17)
Bulletin of Geography. Socio-economic Series     Open Access   (Followers: 5)
Bulletin of Indonesian Economic Studies     Hybrid Journal   (Followers: 3)
Bulletin of the Dnipropetrovsk University. Series : Management of Innovations     Open Access   (Followers: 1)
Business & Entrepreneurship Journal     Open Access   (Followers: 19)
Business & Information Systems Engineering     Hybrid Journal   (Followers: 4)
Business & Society     Hybrid Journal   (Followers: 10)
Business : Theory and Practice / Verslas : Teorija ir Praktika     Open Access   (Followers: 1)
Business and Economic Research     Open Access   (Followers: 7)
Business and Management Horizons     Open Access   (Followers: 12)
Business and Management Research     Open Access   (Followers: 18)
Business and Management Studies     Open Access   (Followers: 11)
Business and Politics     Hybrid Journal   (Followers: 8)
Business and Professional Communication Quarterly     Hybrid Journal   (Followers: 7)
Business and Society Review     Hybrid Journal   (Followers: 5)
Business Economics     Hybrid Journal   (Followers: 9)
Business Ethics Quarterly     Full-text available via subscription   (Followers: 13)
Business Ethics: A European Review     Hybrid Journal   (Followers: 18)
Business Horizons     Hybrid Journal   (Followers: 8)
Business Information Review     Hybrid Journal   (Followers: 14)
Business Management and Strategy     Open Access   (Followers: 41)
Business Research     Hybrid Journal   (Followers: 2)
Business Strategy and the Environment     Hybrid Journal   (Followers: 13)
Business Strategy Review     Hybrid Journal   (Followers: 7)
Business Strategy Series     Hybrid Journal   (Followers: 6)
Business Systems & Economics     Open Access   (Followers: 2)
Business Systems Research Journal     Open Access   (Followers: 5)
Business, Management and Education     Open Access   (Followers: 17)
Business, Peace and Sustainable Development     Full-text available via subscription   (Followers: 3)
Business: Theory and Practice     Open Access  
Bustan     Hybrid Journal  
Cadernos EBAPE.BR     Open Access   (Followers: 1)
Cambridge Journal of Economics     Hybrid Journal   (Followers: 61)
Cambridge Journal of Regions, Economy and Society     Hybrid Journal   (Followers: 10)
Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l Administration     Hybrid Journal   (Followers: 1)
Canadian Journal of Economics/Revue Canadienne d`Economique     Hybrid Journal   (Followers: 29)
Canadian journal of nonprofit and social economy research     Open Access   (Followers: 2)
Capitalism and Society     Hybrid Journal   (Followers: 2)
Capitalism Nature Socialism     Hybrid Journal   (Followers: 17)
Cappadocia Academic Review     Open Access  
Case Studies in Business and Management     Open Access   (Followers: 10)
CBU International Conference Proceedings     Open Access   (Followers: 3)
Central European Business Review     Open Access   (Followers: 1)
Central European Journal of Operations Research     Hybrid Journal   (Followers: 5)
Central European Journal of Public Policy     Open Access   (Followers: 2)
CESifo Economic Studies     Hybrid Journal   (Followers: 17)
Chain Reaction     Full-text available via subscription  
Challenge     Full-text available via subscription   (Followers: 4)
China & World Economy     Hybrid Journal   (Followers: 15)
China : An International Journal     Full-text available via subscription   (Followers: 18)
China Economic Journal: The Official Journal of the China Center for Economic Research (CCER) at Peking University     Hybrid Journal   (Followers: 13)
China Economic Review     Hybrid Journal   (Followers: 11)
China Finance Review International     Hybrid Journal   (Followers: 5)
China Nonprofit Review     Hybrid Journal   (Followers: 3)
China perspectives     Open Access   (Followers: 12)
Chinese Economy     Full-text available via subscription  
Ciência & Saúde Coletiva     Open Access   (Followers: 2)
CLIO América     Open Access   (Followers: 1)
Cliometrica     Hybrid Journal   (Followers: 4)
COEPTUM     Open Access  
Community Development Journal     Hybrid Journal   (Followers: 27)
Compensation & Benefits Review     Hybrid Journal   (Followers: 7)
Competition & Change     Hybrid Journal   (Followers: 11)
Competitive Intelligence Review     Hybrid Journal   (Followers: 2)
Competitiveness Review : An International Business Journal incorporating Journal of Global Competitiveness     Hybrid Journal   (Followers: 5)
Computational Economics     Hybrid Journal   (Followers: 9)
Computational Mathematics and Modeling     Hybrid Journal   (Followers: 8)
Computer Law & Security Review     Hybrid Journal   (Followers: 17)
Computers & Operations Research     Hybrid Journal   (Followers: 12)
Construction Innovation: Information, Process, Management     Hybrid Journal   (Followers: 14)
Contemporary Wales     Full-text available via subscription   (Followers: 1)
Contributions to Political Economy     Hybrid Journal   (Followers: 5)
Corporate Communications An International Journal     Hybrid Journal   (Followers: 7)
Corporate Philanthropy Report     Hybrid Journal   (Followers: 2)
Corporate Reputation Review     Hybrid Journal   (Followers: 5)
Creative and Knowledge Society     Open Access   (Followers: 9)
Creative Industries Journal     Hybrid Journal   (Followers: 8)

        1 2 3 4 5 6 7 | Last

Journal Cover
Bulletin of the Dnipropetrovsk University. Series : Management of Innovations
Number of Followers: 1  

  This is an Open Access Journal Open Access journal
ISSN (Print) 2409-7101 - ISSN (Online) 2414-956X
Published by Dnipropetrovsk National University of Railway Transport Homepage  [6 journals]
  • Cryptocurrency as a qualitatively new payment instrument and the prospects
           of its integration into the global financial system

    • Authors: Oleksii Anatolijovich Dzhusov, Nataliia Igorevna Rubtsova
      Abstract: Purpose – to analyze the current trends and the state of the international market of leading cryptocurrencies and to evaluate the possible prospects for their further development and integration into the world financial system. Findings. The authors traced the history of the origin and formation of Bitcoin retrospectively, considered some features of the "Blokchain". The paper analyzed the positive and negative aspects of working with cryptocurrencies. The research considered the closest on capitalization to Bitcoin – the Ethereum cryptocurrency and analyzed the main differences between them. On the basis of results of the study, the authors made the forecast about the most likely direction of the development of the cryptocurrency market for the near future and the possibility of their integration into the world financial system. Theoretical implications. The issues studied in the work and its results should contribute to the solution of the global scientific task – the formation of scientifically grounded opinion of academic science to a new phenomenon in the economy – the cryptocurrencies and their role in the world financial system. Originality/Value. This research work is one of the few which is dedicated to the new phenomenon in the economy – cryptocurrencies; author's forecasts about possible directions of further development of the crypto-currency market are presented. Research limitations/Future research. This paper opens the possibility of further research in the field of the crypto-currency market, its further development and integration into the world financial system. Paper type – empirical.
      PubDate: 2017-12-25
      Issue No: Vol. 25, No. 3-4 (2017)
       
  • The development of a questionnaire to measure business process maturity

    • Authors: David Aberle, Jan Henkel
      Abstract: Purpose – to create of a questionnaire for business process maturity measurement. Design/Method/Approach. The authors developed a set of items and applied confirmatory factor analysis in order to demonstrate questionnaire validation and reliability. Findings. The model supports prior research to the extent that business process maturity can be explained by strategic alignment, governance and culture. Surprisingly, methodology showed weak result and IT & Technology as well as people did not seem to be part of the model. Theoretical implications. This research not only confirmed prior research but also showed that there is wiggle room regarding the underlying factors of business process maturity and how to apply them. Practical implications. This research provides a questionnaire for practitioners to assess business process maturity. Originality/Value. The authors created a questionnaire that can be used in practice and is based on factors backed up by academic research and findings. Research limitations/Future research. The authors suggests applying the questionnaire to a larger sample size as well as expanding the statistical methods used.   Paper type – empirical.
      PubDate: 2017-12-25
      Issue No: Vol. 25, No. 3-4 (2017)
       
  • Investigating the role of business marketing techniques in sales process

    • Authors: Nino Adamashvili, Mariantonietta Fiore
      Abstract: Purpose – to investigate the role of the marketing strategies and to verify if adopting a set of marketing strategies matching the company’s operation, can be a successful way to generate increases sales and loyal customers for all sized businesses. Design/Method/Approach. This research consists of a systematic literature review of academic articles compatible with the marketing field topics. A hypothesis is designed based on a theoretical framework and two case studies are investigated. It is tested through applying examples of two renowned companies, Xerox and HubSpot, that adopted their preferred set of marketing techniques and gained higher profits and larger loyal customer segments. Findings. Based on collected data and its analysis, it can be said that following correctly selected marketing techniques can lead to increased sales and loyal consumers. Practical implications. Companies’ marketing policies about choosing marketing channels needs to carefully be monitored and updated in order to reach long-term successful effects. Originality/Value. The negotiation process between buyer and seller is strict, long-term and complex in business. Subsequently, selling the product is not sufficient if the buyers do not get offered good quality services to leave them pleased and consequently loyal in the long term. Thus, this research analyses the positive impact marketing techniques can have in the sales processes and in the customer loyalty.   Paper type – empirical.
      PubDate: 2017-12-25
      Issue No: Vol. 25, No. 3-4 (2017)
       
  • Principles of integration marketing communication activity of the Ukraine
           exhibition companies

    • Authors: Serhii Yakovych Kasian, Kateryna Anatoliivna Korablova
      Abstract: Purpose – to expand theoretical idea of model functioning concerning the integrative principles of marketing communication activity of the Ukrainian exhibition companies. Design/Method/Approach. This research used methods of comparison, systematization and generalization, the analysis of the peculiarity of exhibition services positioning, integrative methods in managing functions of the exhibition company, methods of digital marketing and web analytics in the context of an integrated understanding of conversion and modelling of marketing communications attributes. Findings. The AIDAOUC(s) model of considering and communication support for the integration of interest, attention, wishes and interaction of stakeholders in space of partner marketing of the exhibition companies as improved. Theoretical and practical implications. The theoretical aspects for positioning of exhibition services in the complex of integrative communication marketing are developed. Communication features which have exhibition services, and eight components of the integrated approach to their management on the basis of model 8Ps are reflected. The practical value is to define success rate for an exhibition action when implementing the AIDAOUC (s) models. Social implications. The social value of research consists in strengthening of tolerance at interaction with consumers and marketing value at communication influence on target audiences. It can be provided due to the development of national identity and semantic features of a trademark or brand. Originality/Value. The scientific novelty of research consists in taking into account the optimization of internal management influences updating capital assets the exhibition objects. There are changes in the distribution of funds in the budget in the complex of integrated marketing communications during the analysis of interests the wishes of the economic agents. Also the novelty consists in the communication support for promotion of services of the exhibition company for satisfaction of the target clients and stakeholders. Research limitations/Future research. Prospects for further research is deepening the evaluation of interaction and interrelation determinants of elements of marketing communications during the system integration in virtual information space.   Paper type – theoretical.
      PubDate: 2017-12-25
      Issue No: Vol. 25, No. 3-4 (2017)
       
  • Innovation-investment mechanisms of regulation of economic security of the
           state

    • Authors: I. O. Steblianko, V. I. Doroshkevych
      Abstract: Purpose – to formalize of innovative investment mechanisms for regulating the economic security of the state and to justify the prospects for their development on the basis of modern economic approaches. Design/Method/Approach. The research used a systematic approach, general scientific methods of analysis and synthesis; the information basis of the research is the regulatory framework and reporting data of the State Statistical Service of Ukraine. Findings. The content of innovation-investment mechanisms for regulating the economic security of the state is formulated as a set of forms, methods, instruments to stimulate the creation, introduction and promotion of product, technological, organizational, managerial and other innovations to the market in accordance with the strategic priorities of national security. Theoretical implications. The research is the definition of priority innovative and investment mechanisms for regulating economic security: organizational, legal, financial, industrial and technological, personnel, expert-consulting. Practical implications. The practical significance of the results of the research is the development of recommendations to the state administration bodies regarding the implementation of a set of economic and administrative measures aimed to protect the national interests of Ukraine in the sphere of recreating and preserving the domestic scientific, technological and technological potential. Social implications. The social significance of the research results is manifested in strengthening the economic component of ensuring the citizens' constitutional guarantees for security, protecting their lives, health, honor, dignity and immunity by increasing the state's innovative investment potential. Originality/Value. The originality of the article is to determine the tangent points of the theories of dependence on the trajectory of previous development and transaction costs that will facilitate Ukraine's exit from the institutional trap. Research limitations. The limitation of the research is the imperfection of the method, the sampling of data, the inability to access certain innovative investment mechanisms in the analysis of the economic security of Ukraine due to the state secrets. Future research. Prospects for further research are the development of the theory of transaction costs and its adaptation to the definition of foreign economic aspects of the state regulation of the national security.   Paper type – conceptual.
      PubDate: 2017-12-25
      Issue No: Vol. 25, No. 3-4 (2017)
       
  • Towards an understanding of organizational learning processes in
           development of competences

    • Authors: Adriana Roseli Wünsch Takahashi
      Abstract: Purpose – to analyze the process of organizational learning in development of organizational competences in two educational institutions that offer Higher Technological Education Courses in Brazil. Design/Method/Approach. As for the methodology, the nature of the research is exploratory, with a qualitative approach, and a multiple case study method. Findings. The results made it possible to conclude that there was a learning process at the organizational level, as new knowledge and new practices had been institutionalized. Based on the data found in each case, it was possible to certify that some competences can be built and others eliminated, shaping the dynamic character of the process. Theoretical implications. It was possible to corroborate the model used (Patriotta, 2003) and propose advances to it, towards an understanding of organizational learning processes in the development of organizational competences. Practical implications. The manager can see competences in dynamics, changing over time and in the context of the organization, according to the events and changes in their objectives, intentions, and strategies. Originality/Value. We found that organizational learning is the result of the acquisition of a competence that represents this process. Using a metaphor, it was found that the competences of an organization represent the 'DNA' of the organizational learning. Research limitations/Future research. This paper analyzed two cases only and new case studies are needed to characterize more fully on these results.   Paper type – empirical.
      PubDate: 2017-12-25
      Issue No: Vol. 25, No. 3-4 (2017)
       
  • Project approach to creating the regional image

    • Authors: Olha Zinchenko
      Abstract: Purpose – to substantiate the influence of the project approach on creating a positive image of the region Findings. The research puts forward a hypothesis about the positive influence of the project approach on the formation of the territory's image. It is proved that the regions where the active implementation of the territory development projects is observed are more attractive both for investors and for tourists. Author offers algorithm for creating the territory image, which includes diagnostic, design, control stages and details in specific actions. The paper also highlights the necessity of using customer-centric technologies on each stage: the project should rely on the expectations of the population, authorities, investors, guests of the region from the opportunities provided by the territory. It also shows how the functions of image management are revealed through the project approach. Practical implications. The results of the study may be interesting in the practice of state management in Ukraine, as there is no region in this country for a comprehensive concept of imagemaking. Originality/Value. For the first time, it proposes to adapt the practice of the project approach in developing the image of the economic regions of Ukraine. Research limitations/Future research. In the future, it is advisable to explore the possibilities of project risk management in creating the image of the region, communicative technologies of interaction of power, business and population to promote the regional brand, to systematize the world experience of regional projects.   Paper type – empirical.
      PubDate: 2017-12-25
      Issue No: Vol. 25, No. 3-4 (2017)
       
 
 
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