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BUSINESS AND ECONOMICS (1158 journals)                  1 2 3 4 5 6 | Last

Showing 1 - 200 of 1566 Journals sorted alphabetically
4OR: A Quarterly Journal of Operations Research     Hybrid Journal   (Followers: 10)
Abacus     Hybrid Journal   (Followers: 13)
Accounting Forum     Hybrid Journal   (Followers: 25)
Acta Amazonica     Open Access   (Followers: 5)
Acta Commercii     Open Access   (Followers: 4)
Acta Oeconomica     Full-text available via subscription   (Followers: 2)
Acta Scientiarum. Human and Social Sciences     Open Access   (Followers: 6)
Acta Universitatis Danubius. Œconomica     Open Access   (Followers: 3)
Acta Universitatis Nicolai Copernici Zarządzanie     Open Access   (Followers: 4)
AD-minister     Open Access   (Followers: 3)
ADR Bulletin     Open Access   (Followers: 6)
Advances in Developing Human Resources     Hybrid Journal   (Followers: 23)
Advances in Economics and Business     Open Access   (Followers: 11)
AfricaGrowth Agenda     Full-text available via subscription   (Followers: 1)
African Affairs     Hybrid Journal   (Followers: 59)
African Development Review     Hybrid Journal   (Followers: 33)
African Journal of Business and Economic Research     Full-text available via subscription   (Followers: 1)
African Journal of Business Ethics     Open Access   (Followers: 6)
African Review of Economics and Finance     Open Access   (Followers: 3)
Afro-Asian Journal of Finance and Accounting     Hybrid Journal   (Followers: 7)
Afyon Kocatepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi     Open Access   (Followers: 3)
Agronomy     Open Access   (Followers: 11)
Akademika : Journal of Southeast Asia Social Sciences and Humanities     Open Access   (Followers: 5)
Alphanumeric Journal : The Journal of Operations Research, Statistics, Econometrics and Management Information Systems     Open Access   (Followers: 5)
American Economic Journal : Applied Economics     Full-text available via subscription   (Followers: 158)
American Journal of Business     Hybrid Journal   (Followers: 16)
American Journal of Business and Management     Open Access   (Followers: 53)
American Journal of Business Education     Open Access   (Followers: 10)
American Journal of Economics and Business Administration     Open Access   (Followers: 26)
American Journal of Economics and Sociology     Hybrid Journal   (Followers: 28)
American Journal of Evaluation     Hybrid Journal   (Followers: 13)
American Journal of Finance and Accounting     Hybrid Journal   (Followers: 20)
American Journal of Health Economics     Full-text available via subscription   (Followers: 12)
American Journal of Industrial and Business Management     Open Access   (Followers: 23)
American Journal of Medical Quality     Hybrid Journal   (Followers: 7)
American Law and Economics Review     Hybrid Journal   (Followers: 25)
ANALES de la Universidad Central del Ecuador     Open Access   (Followers: 2)
Annales de l'Institut Henri Poincare (C) Non Linear Analysis     Full-text available via subscription   (Followers: 1)
Annals in Social Responsibility     Full-text available via subscription  
Annals of Finance     Hybrid Journal   (Followers: 28)
Annals of Operations Research     Hybrid Journal   (Followers: 8)
Annual Review of Economics     Full-text available via subscription   (Followers: 30)
Applied Developmental Science     Hybrid Journal   (Followers: 3)
Applied Economics     Hybrid Journal   (Followers: 48)
Applied Economics Letters     Hybrid Journal   (Followers: 29)
Applied Economics Quarterly     Full-text available via subscription   (Followers: 10)
Applied Financial Economics     Hybrid Journal   (Followers: 23)
Applied Mathematical Finance     Hybrid Journal   (Followers: 7)
Applied Stochastic Models in Business and Industry     Hybrid Journal   (Followers: 5)
Arab Economic and Business Journal     Open Access   (Followers: 3)
Archives of Business Research     Open Access   (Followers: 6)
Arena Journal     Full-text available via subscription   (Followers: 1)
Argomenti. Rivista di economia, cultura e ricerca sociale     Open Access   (Followers: 2)
ASEAN Economic Bulletin     Full-text available via subscription   (Followers: 5)
Asia Pacific Business Review     Hybrid Journal   (Followers: 6)
Asia Pacific Journal of Human Resources     Hybrid Journal   (Followers: 321)
Asia Pacific Viewpoint     Hybrid Journal   (Followers: 1)
Asia-Pacific Journal of Business Administration     Hybrid Journal   (Followers: 3)
Asia-Pacific Journal of Operational Research     Hybrid Journal   (Followers: 3)
Asia-Pacific Management and Business Application     Open Access  
Asian Business Review     Open Access   (Followers: 2)
Asian Case Research Journal     Hybrid Journal   (Followers: 1)
Asian Development Review     Open Access   (Followers: 14)
Asian Economic Journal     Hybrid Journal   (Followers: 8)
Asian Economic Papers     Hybrid Journal   (Followers: 7)
Asian Economic Policy Review     Hybrid Journal   (Followers: 4)
Asian Journal of Accounting and Governance     Open Access   (Followers: 4)
Asian Journal of Business Ethics     Hybrid Journal   (Followers: 7)
Asian Journal of Social Sciences and Management Studies     Open Access   (Followers: 6)
Asian Journal of Sustainability and Social Responsibility     Open Access   (Followers: 1)
Asian Journal of Technology Innovation     Hybrid Journal   (Followers: 8)
Asian-pacific Economic Literature     Hybrid Journal   (Followers: 5)
AStA Wirtschafts- und Sozialstatistisches Archiv     Hybrid Journal   (Followers: 5)
Atlantic Economic Journal     Hybrid Journal   (Followers: 15)
Australasian Journal of Regional Studies, The     Full-text available via subscription   (Followers: 2)
Australian Cottongrower, The     Full-text available via subscription   (Followers: 1)
Australian Economic Papers     Hybrid Journal   (Followers: 29)
Australian Economic Review     Hybrid Journal   (Followers: 6)
Australian Journal of Maritime and Ocean Affairs     Hybrid Journal   (Followers: 10)
Balkan Region Conference on Engineering and Business Education     Open Access   (Followers: 1)
Baltic Journal of Real Estate Economics and Construction Management     Open Access   (Followers: 1)
Banks in Insurance Report     Hybrid Journal   (Followers: 1)
BBR - Brazilian Business Review     Open Access   (Followers: 4)
Benchmarking : An International Journal     Hybrid Journal   (Followers: 11)
Benefit : Jurnal Manajemen dan Bisnis     Open Access  
BER : Consumer Confidence Survey     Full-text available via subscription   (Followers: 4)
BER : Economic Prospects : An Executive Summary     Full-text available via subscription  
BER : Economic Prospects : Full Survey     Full-text available via subscription   (Followers: 2)
BER : Intermediate Goods Industries Survey     Full-text available via subscription   (Followers: 1)
BER : Manufacturing Survey : Full Survey     Full-text available via subscription   (Followers: 2)
BER : Motor Trade Survey     Full-text available via subscription   (Followers: 1)
BER : Retail Sector Survey     Full-text available via subscription   (Followers: 2)
BER : Retail Survey : Full Survey     Full-text available via subscription   (Followers: 2)
BER : Survey of Business Conditions in Building and Construction : An Executive Summary     Full-text available via subscription   (Followers: 4)
BER : Survey of Business Conditions in Manufacturing : An Executive Summary     Full-text available via subscription   (Followers: 3)
BER : Survey of Business Conditions in Retail : An Executive Summary     Full-text available via subscription   (Followers: 3)
BER : Trends : Full Survey     Full-text available via subscription   (Followers: 2)
BER : Wholesale Sector Survey     Full-text available via subscription   (Followers: 1)
Berkeley Business Law Journal     Free   (Followers: 10)
Bio-based and Applied Economics     Open Access   (Followers: 1)
Biodegradation     Hybrid Journal   (Followers: 1)
Biology Direct     Open Access   (Followers: 7)
Black Enterprise     Full-text available via subscription  
Board & Administrator for Administrators only     Hybrid Journal  
Border Crossing : Transnational Working Papers     Open Access   (Followers: 2)
Briefings in Real Estate Finance     Hybrid Journal   (Followers: 5)
British Journal of Industrial Relations     Hybrid Journal   (Followers: 35)
Brookings Papers on Economic Activity     Open Access   (Followers: 48)
Brookings Trade Forum     Full-text available via subscription   (Followers: 3)
BRQ Business Research Quarterly     Open Access   (Followers: 2)
Building Sustainable Legacies : The New Frontier Of Societal Value Co-Creation     Full-text available via subscription   (Followers: 1)
Bulletin of Economic Research     Hybrid Journal   (Followers: 17)
Bulletin of Geography. Socio-economic Series     Open Access   (Followers: 7)
Bulletin of Indonesian Economic Studies     Hybrid Journal   (Followers: 3)
Bulletin of the Dnipropetrovsk University. Series : Management of Innovations     Open Access   (Followers: 1)
Business & Entrepreneurship Journal     Open Access   (Followers: 18)
Business & Information Systems Engineering     Hybrid Journal   (Followers: 5)
Business & Society     Hybrid Journal   (Followers: 9)
Business : Theory and Practice / Verslas : Teorija ir Praktika     Open Access   (Followers: 1)
Business and Economic Research     Open Access   (Followers: 6)
Business and Management Horizons     Open Access   (Followers: 12)
Business and Management Research     Open Access   (Followers: 17)
Business and Management Studies     Open Access   (Followers: 9)
Business and Politics     Hybrid Journal   (Followers: 6)
Business and Professional Communication Quarterly     Hybrid Journal   (Followers: 7)
Business and Society Review     Hybrid Journal   (Followers: 5)
Business Economics     Hybrid Journal   (Followers: 6)
Business Ethics: A European Review     Hybrid Journal   (Followers: 16)
Business Horizons     Hybrid Journal   (Followers: 9)
Business Information Review     Hybrid Journal   (Followers: 14)
Business Management and Strategy     Open Access   (Followers: 43)
Business Research     Hybrid Journal   (Followers: 2)
Business Strategy and the Environment     Hybrid Journal   (Followers: 13)
Business Strategy Review     Hybrid Journal   (Followers: 7)
Business Strategy Series     Hybrid Journal   (Followers: 6)
Business Systems & Economics     Open Access   (Followers: 2)
Business Systems Research Journal     Open Access   (Followers: 5)
Business, Management and Education     Open Access   (Followers: 18)
Business, Peace and Sustainable Development     Full-text available via subscription   (Followers: 3)
Bustan     Hybrid Journal   (Followers: 1)
Cadernos EBAPE.BR     Open Access   (Followers: 1)
Cambridge Journal of Economics     Hybrid Journal   (Followers: 58)
Cambridge Journal of Regions, Economy and Society     Hybrid Journal   (Followers: 11)
Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l Administration     Hybrid Journal   (Followers: 1)
Canadian Journal of Economics/Revue Canadienne d`Economique     Hybrid Journal   (Followers: 28)
Canadian journal of nonprofit and social economy research     Open Access   (Followers: 2)
Capitalism and Society     Hybrid Journal   (Followers: 2)
Capitalism Nature Socialism     Hybrid Journal   (Followers: 12)
Case Studies in Business and Management     Open Access   (Followers: 9)
CBU International Conference Proceedings     Open Access   (Followers: 1)
Central European Business Review     Open Access   (Followers: 1)
Central European Journal of Operations Research     Hybrid Journal   (Followers: 5)
Central European Journal of Public Policy     Open Access   (Followers: 2)
CESifo Economic Studies     Hybrid Journal   (Followers: 16)
Chain Reaction     Full-text available via subscription  
Challenge     Full-text available via subscription   (Followers: 4)
China & World Economy     Hybrid Journal   (Followers: 15)
China : An International Journal     Full-text available via subscription   (Followers: 17)
China Economic Journal: The Official Journal of the China Center for Economic Research (CCER) at Peking University     Hybrid Journal   (Followers: 10)
China Economic Review     Hybrid Journal   (Followers: 9)
China Finance Review International     Hybrid Journal   (Followers: 5)
China Nonprofit Review     Hybrid Journal   (Followers: 3)
China perspectives     Open Access   (Followers: 11)
Chinese Economy     Full-text available via subscription  
Ciência & Saúde Coletiva     Open Access   (Followers: 2)
CLIO América     Open Access   (Followers: 1)
Cliometrica     Hybrid Journal   (Followers: 4)
COEPTUM     Open Access  
Community Development Journal     Hybrid Journal   (Followers: 24)
Compensation & Benefits Review     Hybrid Journal   (Followers: 7)
Competition & Change     Hybrid Journal   (Followers: 10)
Competitive Intelligence Review     Hybrid Journal   (Followers: 2)
Competitiveness Review : An International Business Journal incorporating Journal of Global Competitiveness     Hybrid Journal   (Followers: 6)
Computational Economics     Hybrid Journal   (Followers: 9)
Computational Mathematics and Modeling     Hybrid Journal   (Followers: 8)
Computer Law & Security Review     Hybrid Journal   (Followers: 16)
Computers & Operations Research     Hybrid Journal   (Followers: 10)
Construction Innovation: Information, Process, Management     Hybrid Journal   (Followers: 14)
Contemporary Wales     Full-text available via subscription   (Followers: 3)
Contextus - Revista Contemporânea de Economia e Gestão     Open Access   (Followers: 1)
Contributions to Political Economy     Hybrid Journal   (Followers: 5)
Corporate Communications An International Journal     Hybrid Journal   (Followers: 7)
Corporate Philanthropy Report     Hybrid Journal   (Followers: 2)
Corporate Reputation Review     Hybrid Journal   (Followers: 4)
Creative and Knowledge Society     Open Access   (Followers: 10)
Creative Industries Journal     Hybrid Journal   (Followers: 9)
CRIS - Bulletin of the Centre for Research and Interdisciplinary Study     Open Access   (Followers: 1)
Crossing the Border : International Journal of Interdisciplinary Studies     Open Access   (Followers: 4)
Cuadernos de Administración (Universidad del Valle)     Open Access   (Followers: 2)
Cuadernos de Economía     Open Access   (Followers: 2)
Cuadernos de Economia - Latin American Journal of Economics     Open Access   (Followers: 2)
Cuadernos de Estudios Empresariales     Open Access   (Followers: 2)
Current Opinion in Creativity, Innovation and Entrepreneurship     Open Access   (Followers: 9)
De Economist     Hybrid Journal   (Followers: 12)
Decision Analysis     Full-text available via subscription   (Followers: 10)
Decision Sciences     Hybrid Journal   (Followers: 17)
Decision Support Systems     Hybrid Journal   (Followers: 16)
Defence and Peace Economics     Hybrid Journal   (Followers: 18)
der markt     Hybrid Journal   (Followers: 1)
Desenvolvimento em Questão     Open Access  

        1 2 3 4 5 6 | Last

Journal Cover Corporate Reputation Review
  [SJR: 0.422]   [H-I: 13]   [4 followers]  Follow
   Hybrid Journal Hybrid journal (It can contain Open Access articles)
   ISSN (Print) 1363-3589 - ISSN (Online) 1479-1889
   Published by Springer-Verlag Homepage  [2352 journals]
  • The Corporate Reputation Reporting Framework (CRRF)
    • Authors: Salman Khan; Jacques Digout
      Abstract: Corporate reputation (CR) sciences have made way into c-level management quite rapidly in the past two decades. During the same period, numerous CR measurement techniques also emerged. This study evaluates the effectiveness and appropriateness of available models for thoroughly reporting an organization’s CR. By highlighting and rationalizing the central features of the ‘reputation’ construct, the usefulness of notable measurement approaches for thoroughly reporting CR is critiqued. The analysis reveals that most techniques deviate from theory, and in several ways fall short of incorporating online aspects of corporate (e-) reputation formation. A corporate reputation reporting framework is modeled and directed towards large-scale applicability across contexts. The proposed framework robustly integrates a variety of CR features, facilitating the creation of comprehensive CR reports and delivers insights into the urgency of adapting to digital aspects of reputation formation and management.
      PubDate: 2017-11-09
      DOI: 10.1057/s41299-017-0041-4
  • Corporate Reputation Past and Future: A Review and Integration of Existing
           Literature and a Framework for Future Research
    • Authors: Kevin Money; Anastasiya Saraeva; Irene Garnelo-Gomez; Stephen Pain; Carola Hillenbrand
      Abstract: The concept of corporate reputation is steadily growing in interest among management researchers and practitioners. In this article, we trace key milestones in the development of reputation literature over the past six decades to suggest important research gaps as well as to provide contextual background for a subsequent integration of approaches and future outlook. In particular, we explore the need for better categorised outcomes; a wider range of causes; and a deeper understanding of contingencies and moderators to advance the field beyond its current state while also taking account of developments in the macro business environment. The article concludes by presenting a novel reputation framework that integrates insights from reputation theory and studies, outlines gaps in knowledge and offers directions for future research.
      PubDate: 2017-10-31
      DOI: 10.1057/s41299-017-0034-3
  • Corporate Reputation and the News Media: The Origin Story
    • Authors: Craig E. Carroll
      Abstract: This essay provides the background story on the role that Corporate Reputation Review and its conference, Corporate Reputation, Identity, and Competitiveness played in my research and thinking on corporate reputation as a scholarly endeavor. In particular, this essay discusses the 3rd conference, (including access to the papers, presentations, and speakers), offline discussions with attendees, and the meeting of the minds between Fombrun, van Riel, and Max McCombs, one of the co-authors of the original study on agenda-setting theory. A brief description of the pivotal projects and outcomes of that meeting are discussed.
      PubDate: 2017-10-26
      DOI: 10.1057/s41299-017-0038-z
  • An Event That Changed My Life
    • Authors: David L. Deephouse
      PubDate: 2017-10-26
      DOI: 10.1057/s41299-017-0031-6
  • “Are Your Tanks Filled with Orca Tears'”: Crisis Frames and
           Message Convergence in SeaWorld’s Tanked Twitter Campaign
    • Authors: Chelsea L. Woods
      Abstract: Issues and crises often have multiple frames constructed by organizations and the media. While organizations may try to shape the narrative to their benefit, their ability to do so is often limited. The #AskSeaWorld crisis illustrates this challenge as the online question-and-answer session gone awry generated competing frames from SeaWorld, PETA, and the media. Using a framework of issues management, crisis framing, and message convergence and drawing from organizational documents, media reports, and an interview with PETA, this paper examines the different frames that emerged from the crisis and the extent to which they converged. The findings position SeaWorld as an organization that “protests too much” (Ashforth and Gibbs, Org Sci 1(2):177–194, 1990) and invited a digital crisis by publicly responding to value challenges (Hirsch and Andrews, Leadership and organizational culture, University of Illinois Press, Urbana, 1984). This study also illustrates how a hashtag-based campaign attracts critical publics, such as activists, who can challenge organizational reputations using social media, which may be amplified by media reports. Because many of the media reports reflected content relayed by activists, rather than SeaWorld, this convergence lent legitimacy to activists’ claims, heightening SeaWorld’s legitimacy challenges.
      PubDate: 2017-10-26
      DOI: 10.1057/s41299-017-0039-y
  • Corporate Reputation: Fashion, Fad, or Phenomenon'
    • Authors: Naomi A. Gardberg
      Abstract: In this paper I examined whether corporate reputation was a fad or fashion in organization science research. If corporate reputation was a fad, then we would see a sharp increase and subsequent sharp decrease in research. I performed a content analysis exploring the way in which authors described their work in leading management and business and society journals. I focused on four corporate associations (corporate celebrity, corporate identity, corporate image, and corporate reputation) to operationalize a fashion to which corporate reputation research may belong. Following prior research on fads and fashions on organization management research, I counted the incidence of these four constructs in article titles, abstracts and key words from 1997 through 2016. I observed a steady increase in the number of articles about corporate celebrity, corporate identity, corporate image, and corporate reputation over twenty years rejecting the old assertions that research about corporate reputation and related corporate associations was a fad. The number of articles on corporate reputation equaled the number of articles about the other three corporate associations. I found no evidence of a fashion; however, as more time passes scholars may find that research on corporate reputation and related constructs comprised a fashion. Surprisingly I observed that the number of articles on corporate reputation published in the two business and society journals was twice the number of articles published in the six general management journals. In conclusion, I find evidence that corporate reputation research has become a phenomenon especially in the business & society and ethics field.
      PubDate: 2017-10-06
      DOI: 10.1057/s41299-017-0033-4
  • A Brief Reflection on Societal Issues and Corporate Messaging,
    • Authors: Irving Schenkler
      PubDate: 2017-10-06
      DOI: 10.1057/s41299-017-0036-1
  • Much Done, But Even More Ahead
    • Authors: Pavel Kim
      PubDate: 2017-10-06
      DOI: 10.1057/s41299-017-0025-4
  • A Retrospective Look at Reputation
    • Authors: Leslie Gaines-Ross
      PubDate: 2017-10-06
      DOI: 10.1057/s41299-017-0032-5
  • Multi-disciplinary and Multi-faceted: Reputation as My 24-year Topic
    • Authors: Violina P. Rindova
      PubDate: 2017-10-06
      DOI: 10.1057/s41299-017-0035-2
  • “Times They are A-Changin”: Bob Dylan
    • Authors: Suzanne M. Carter
      PubDate: 2017-10-03
      DOI: 10.1057/s41299-017-0029-0
  • Corporate Reputation From Within
    • Authors: Majken Schultz
      PubDate: 2017-10-03
      DOI: 10.1057/s41299-017-0037-0
  • Future Research Directions Based on a Critical Assessment of Reputation
           Management in Practice: A German Perspective
    • Authors: Klaus-Peter Wiedmann
      Abstract: First of all, I want to say thank you to Charles Fombrun and Cees van Riel for establishing a great community of researchers and practitioners who have a stake in reputation management. I definitely have great memories as regards the first years of the “Reputation Institute Initiative” and especially my first attempts to present results of my work on international reputation conferences. The massive image problems into which the German automobile industry has, in particular, recently been maneuvered, however, have encouraged me not to look back, but to give some stimulus for further research, based on a critical assessment of the state of art of reputation management in Germany. Perhaps the following very provocative propositions may contribute to revitalize the lively discussion which was characteristic of the first years of the “Reputation Institute community” and also found its expression the first issue of the Corporate Reputation Review (CRR).
      PubDate: 2017-10-03
      DOI: 10.1057/s41299-017-0028-1
  • Dimensions, Contexts, and Levels: A Flourishing Reputation Field with
           Further Advancement to Come
    • Authors: William Newburry
      PubDate: 2017-09-28
      DOI: 10.1057/s41299-017-0026-3
  • The Quest for the Corporate Reputation Definition: Lessons from the
           Interconnection Model of Identity, Image, and Reputation
    • Authors: Klement Podnar; Urša Golob
      Abstract: This paper discusses the ongoing quest to define corporate reputation in the literature. It shows that while some attempts to define this concept have been quite fruitful, they have failed to present a basis for further studies in this area. The paper argues that an additional investigation into the relationships between the three main concepts of identity, image, and reputation might help scholars evaluate and elaborate on the existing definitions. In doing so, it builds on a model introduced in the corporate reputation literature by Whetten (Corporate Reputation Review 1:26–34, 1997) to deal with these relationships.
      PubDate: 2017-09-28
      DOI: 10.1057/s41299-017-0027-2
  • Congratulations to Corporate Reputation Review
    • Authors: Gary Davies
      PubDate: 2017-09-28
      DOI: 10.1057/s41299-017-0030-7
  • How Should You Tweet': The Effect of Crisis Response Voices, Strategy,
           and Prior Brand Attitude in Social Media Crisis Communication
    • Authors: Mi Rosie Jahng; Seoyeon Hong
      Abstract: This study examines the role of human voice over corporate voice in crisis responses and the moderating role of prior brand attitude on the public evaluation of corporate crisis communication on Twitter. The impact of crisis response strategies and its interaction with prior brand attitude is also explored in this study. Using a mixed-design experiment, the findings showed that human voice had no impact overall on crisis communication evaluation but that prior brand attitude had a significant moderating effect on participants’ crisis communication evaluation. Theoretical implications as well as implications for managers who utilize social media in crisis communication are discussed.
      PubDate: 2017-06-21
      DOI: 10.1057/s41299-017-0022-7
  • Use of YouTube for Business Communication. Analysis of the Content
           Management and Level of Participation of Spanish Best Reputed Companies
           Youtube Channels
    • Authors: Carmen Costa-Sánchez
      Abstract: Companies have incorporated new social media in their relations with the citizens. This article discusses the use of YouTube, the audiovisual contents and the involvement of users in the channels of best reputed companies in Spain according to Merco ranking (Business Monitor of Corporate Reputation). A total of 454 videos from 20 Youtube channels were analysed. The paper concludes that the use of YouTube is more promotional than informative, as well as unidirectional. Strategies vary according to business sectors, but low interaction and publics participation points to a lack of interest in the contents. Corporate Social Responsibility videos obtain interesting rates of viewing and can contribute to reputation perception in a context of socioeconomic problems in Spain. For the moment, the conservative and unidirectional attitude is the main trend of business communication on YouTube.
      PubDate: 2017-05-31
      DOI: 10.1057/s41299-017-0021-8
  • Impact of Voluntary Disclosures on Corporate Brand Equity
    • Authors: Soumya Sarkar; Titas Bhattacharjee
      Abstract: Voluntary disclosures by firms have been gaining traction among the stakeholders as the inadequacies of mandatorily disclosed information are getting conspicuous. The customers are one of the most important stakeholder groups for any firm. This paper looks at how the extent and quality of voluntary disclosures by the supplier firms influence the impression that is formed in the minds of the users/buyers in the customer firms is manifested through the strength of the supplier brand. Consequently, we probe the effect voluntary disclosures have on corporate brand equity. This study has assessed the corporate brand equity of the firms directly from their customers which lends authenticity to the measured strength of the brand. This way the self-reporting bias is precluded from our research. The study was done on Indian B2B firms which is very crucial because business buyers pay more critical attention to the disclosures of their vendors. The findings strongly support that the better and more are the disclosures, stronger is the brand equity of the brands.
      PubDate: 2017-05-31
      DOI: 10.1057/s41299-017-0020-9
  • Erratum to: Reputation at Risk: The Social Responsibility of NGOs
    • Authors: Paul A. Argenti; Anna Saghabalyan
      PubDate: 2017-04-11
      DOI: 10.1057/s41299-017-0019-2
School of Mathematical and Computer Sciences
Heriot-Watt University
Edinburgh, EH14 4AS, UK
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