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  Subjects -> BUSINESS AND ECONOMICS (Total: 3120 journals)
    - ACCOUNTING (92 journals)
    - BANKING AND FINANCE (267 journals)
    - BUSINESS AND ECONOMICS (1155 journals)
    - CONSUMER EDUCATION AND PROTECTION (23 journals)
    - COOPERATIVES (4 journals)
    - ECONOMIC SCIENCES: GENERAL (166 journals)
    - ECONOMIC SYSTEMS, THEORIES AND HISTORY (179 journals)
    - FASHION AND CONSUMER TRENDS (13 journals)
    - HUMAN RESOURCES (93 journals)
    - INSURANCE (23 journals)
    - INTERNATIONAL COMMERCE (125 journals)
    - INTERNATIONAL DEVELOPMENT AND AID (83 journals)
    - INVESTMENTS (27 journals)
    - LABOR AND INDUSTRIAL RELATIONS (43 journals)
    - MACROECONOMICS (15 journals)
    - MANAGEMENT (524 journals)
    - MARKETING AND PURCHASING (89 journals)
    - MICROECONOMICS (24 journals)
    - PRODUCTION OF GOODS AND SERVICES (138 journals)
    - PUBLIC FINANCE, TAXATION (35 journals)
    - TRADE AND INDUSTRIAL DIRECTORIES (2 journals)

BUSINESS AND ECONOMICS (1155 journals)                  1 2 3 4 5 6 | Last

Showing 1 - 200 of 1566 Journals sorted alphabetically
4OR: A Quarterly Journal of Operations Research     Hybrid Journal   (Followers: 9)
Abacus     Hybrid Journal   (Followers: 12)
Accounting Forum     Hybrid Journal   (Followers: 24)
Acta Amazonica     Open Access   (Followers: 3)
Acta Commercii     Open Access   (Followers: 2)
Acta Oeconomica     Full-text available via subscription   (Followers: 2)
Acta Scientiarum. Human and Social Sciences     Open Access   (Followers: 4)
Acta Universitatis Danubius. Œconomica     Open Access   (Followers: 1)
Acta Universitatis Nicolai Copernici Zarządzanie     Open Access   (Followers: 3)
AD-minister     Open Access   (Followers: 2)
ADR Bulletin     Open Access   (Followers: 5)
Advances in Developing Human Resources     Hybrid Journal   (Followers: 21)
Advances in Economics and Business     Open Access   (Followers: 11)
AfricaGrowth Agenda     Full-text available via subscription   (Followers: 1)
African Affairs     Hybrid Journal   (Followers: 60)
African Development Review     Hybrid Journal   (Followers: 35)
African Journal of Business and Economic Research     Full-text available via subscription   (Followers: 1)
African Journal of Business Ethics     Open Access   (Followers: 6)
African Review of Economics and Finance     Open Access   (Followers: 3)
Afro-Asian Journal of Finance and Accounting     Hybrid Journal   (Followers: 7)
Afyon Kocatepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi     Open Access   (Followers: 3)
Agronomy     Open Access   (Followers: 11)
Akademika : Journal of Southeast Asia Social Sciences and Humanities     Open Access   (Followers: 4)
Alphanumeric Journal : The Journal of Operations Research, Statistics, Econometrics and Management Information Systems     Open Access   (Followers: 4)
American Economic Journal : Applied Economics     Full-text available via subscription   (Followers: 144)
American Journal of Business     Hybrid Journal   (Followers: 15)
American Journal of Business and Management     Open Access   (Followers: 53)
American Journal of Business Education     Open Access   (Followers: 10)
American Journal of Economics and Business Administration     Open Access   (Followers: 26)
American Journal of Economics and Sociology     Hybrid Journal   (Followers: 27)
American Journal of Evaluation     Hybrid Journal   (Followers: 13)
American Journal of Finance and Accounting     Hybrid Journal   (Followers: 19)
American Journal of Health Economics     Full-text available via subscription   (Followers: 12)
American Journal of Industrial and Business Management     Open Access   (Followers: 23)
American Journal of Medical Quality     Hybrid Journal   (Followers: 7)
American Law and Economics Review     Hybrid Journal   (Followers: 25)
ANALES de la Universidad Central del Ecuador     Open Access   (Followers: 1)
Annales de l'Institut Henri Poincare (C) Non Linear Analysis     Full-text available via subscription   (Followers: 1)
Annals in Social Responsibility     Full-text available via subscription  
Annals of Finance     Hybrid Journal   (Followers: 28)
Annals of Operations Research     Hybrid Journal   (Followers: 8)
Annual Review of Economics     Full-text available via subscription   (Followers: 30)
Applied Developmental Science     Hybrid Journal   (Followers: 3)
Applied Economics     Hybrid Journal   (Followers: 48)
Applied Economics Letters     Hybrid Journal   (Followers: 29)
Applied Economics Quarterly     Full-text available via subscription   (Followers: 10)
Applied Financial Economics     Hybrid Journal   (Followers: 23)
Applied Mathematical Finance     Hybrid Journal   (Followers: 7)
Applied Stochastic Models in Business and Industry     Hybrid Journal   (Followers: 5)
Arab Economic and Business Journal     Open Access   (Followers: 3)
Archives of Business Research     Open Access   (Followers: 5)
Arena Journal     Full-text available via subscription   (Followers: 1)
Argomenti. Rivista di economia, cultura e ricerca sociale     Open Access   (Followers: 2)
ASEAN Economic Bulletin     Full-text available via subscription   (Followers: 5)
Asia Pacific Business Review     Hybrid Journal   (Followers: 5)
Asia Pacific Journal of Human Resources     Hybrid Journal   (Followers: 312)
Asia Pacific Viewpoint     Hybrid Journal   (Followers: 1)
Asia-Pacific Journal of Business Administration     Hybrid Journal   (Followers: 3)
Asia-Pacific Journal of Operational Research     Hybrid Journal   (Followers: 3)
Asia-Pacific Management and Business Application     Open Access  
Asian Business Review     Open Access   (Followers: 2)
Asian Case Research Journal     Hybrid Journal   (Followers: 1)
Asian Development Review     Open Access   (Followers: 14)
Asian Economic Journal     Hybrid Journal   (Followers: 8)
Asian Economic Papers     Hybrid Journal   (Followers: 7)
Asian Economic Policy Review     Hybrid Journal   (Followers: 4)
Asian Journal of Accounting and Governance     Open Access   (Followers: 4)
Asian Journal of Business Ethics     Hybrid Journal   (Followers: 7)
Asian Journal of Social Sciences and Management Studies     Open Access   (Followers: 7)
Asian Journal of Sustainability and Social Responsibility     Open Access   (Followers: 1)
Asian Journal of Technology Innovation     Hybrid Journal   (Followers: 8)
Asian-pacific Economic Literature     Hybrid Journal   (Followers: 5)
AStA Wirtschafts- und Sozialstatistisches Archiv     Hybrid Journal   (Followers: 5)
Atlantic Economic Journal     Hybrid Journal   (Followers: 15)
Australasian Journal of Regional Studies, The     Full-text available via subscription   (Followers: 2)
Australian Cottongrower, The     Full-text available via subscription   (Followers: 1)
Australian Economic Papers     Hybrid Journal   (Followers: 27)
Australian Economic Review     Hybrid Journal   (Followers: 6)
Australian Journal of Maritime and Ocean Affairs     Hybrid Journal   (Followers: 10)
Balkan Region Conference on Engineering and Business Education     Open Access   (Followers: 1)
Baltic Journal of Real Estate Economics and Construction Management     Open Access   (Followers: 1)
Banks in Insurance Report     Hybrid Journal   (Followers: 1)
BBR - Brazilian Business Review     Open Access   (Followers: 4)
Benchmarking : An International Journal     Hybrid Journal   (Followers: 11)
Benefit : Jurnal Manajemen dan Bisnis     Open Access  
BER : Consumer Confidence Survey     Full-text available via subscription   (Followers: 4)
BER : Economic Prospects : An Executive Summary     Full-text available via subscription  
BER : Economic Prospects : Full Survey     Full-text available via subscription   (Followers: 2)
BER : Intermediate Goods Industries Survey     Full-text available via subscription   (Followers: 1)
BER : Manufacturing Survey : Full Survey     Full-text available via subscription   (Followers: 2)
BER : Motor Trade Survey     Full-text available via subscription   (Followers: 1)
BER : Retail Sector Survey     Full-text available via subscription   (Followers: 2)
BER : Retail Survey : Full Survey     Full-text available via subscription   (Followers: 2)
BER : Survey of Business Conditions in Building and Construction : An Executive Summary     Full-text available via subscription   (Followers: 4)
BER : Survey of Business Conditions in Manufacturing : An Executive Summary     Full-text available via subscription   (Followers: 3)
BER : Survey of Business Conditions in Retail : An Executive Summary     Full-text available via subscription   (Followers: 3)
BER : Trends : Full Survey     Full-text available via subscription   (Followers: 2)
BER : Wholesale Sector Survey     Full-text available via subscription   (Followers: 1)
Berkeley Business Law Journal     Free   (Followers: 10)
Bio-based and Applied Economics     Open Access   (Followers: 1)
Biodegradation     Hybrid Journal   (Followers: 1)
Biology Direct     Open Access   (Followers: 7)
Black Enterprise     Full-text available via subscription  
Board & Administrator for Administrators only     Hybrid Journal  
Border Crossing : Transnational Working Papers     Open Access   (Followers: 2)
Briefings in Real Estate Finance     Hybrid Journal   (Followers: 5)
British Journal of Industrial Relations     Hybrid Journal   (Followers: 34)
Brookings Papers on Economic Activity     Open Access   (Followers: 48)
Brookings Trade Forum     Full-text available via subscription   (Followers: 3)
BRQ Business Research Quarterly     Open Access   (Followers: 2)
Building Sustainable Legacies : The New Frontier Of Societal Value Co-Creation     Full-text available via subscription   (Followers: 1)
Bulletin of Economic Research     Hybrid Journal   (Followers: 17)
Bulletin of Geography. Socio-economic Series     Open Access   (Followers: 7)
Bulletin of Indonesian Economic Studies     Hybrid Journal   (Followers: 3)
Bulletin of the Dnipropetrovsk University. Series : Management of Innovations     Open Access   (Followers: 1)
Business & Entrepreneurship Journal     Open Access   (Followers: 18)
Business & Information Systems Engineering     Hybrid Journal   (Followers: 5)
Business & Society     Hybrid Journal   (Followers: 9)
Business : Theory and Practice / Verslas : Teorija ir Praktika     Open Access   (Followers: 1)
Business and Economic Research     Open Access   (Followers: 6)
Business and Management Horizons     Open Access   (Followers: 12)
Business and Management Research     Open Access   (Followers: 17)
Business and Management Studies     Open Access   (Followers: 9)
Business and Politics     Hybrid Journal   (Followers: 6)
Business and Professional Communication Quarterly     Hybrid Journal   (Followers: 7)
Business and Society Review     Hybrid Journal   (Followers: 5)
Business Economics     Hybrid Journal   (Followers: 6)
Business Ethics: A European Review     Hybrid Journal   (Followers: 16)
Business Horizons     Hybrid Journal   (Followers: 9)
Business Information Review     Hybrid Journal   (Followers: 14)
Business Management and Strategy     Open Access   (Followers: 42)
Business Research     Hybrid Journal   (Followers: 2)
Business Strategy and the Environment     Hybrid Journal   (Followers: 13)
Business Strategy Review     Hybrid Journal   (Followers: 7)
Business Strategy Series     Hybrid Journal   (Followers: 6)
Business Systems & Economics     Open Access   (Followers: 2)
Business Systems Research Journal     Open Access   (Followers: 5)
Business, Management and Education     Open Access   (Followers: 18)
Business, Peace and Sustainable Development     Full-text available via subscription   (Followers: 3)
Bustan     Hybrid Journal   (Followers: 1)
Cadernos EBAPE.BR     Open Access   (Followers: 1)
Cambridge Journal of Economics     Hybrid Journal   (Followers: 58)
Cambridge Journal of Regions, Economy and Society     Hybrid Journal   (Followers: 11)
Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l Administration     Hybrid Journal   (Followers: 1)
Canadian Journal of Economics/Revue Canadienne d`Economique     Hybrid Journal   (Followers: 28)
Canadian journal of nonprofit and social economy research     Open Access   (Followers: 2)
Capitalism and Society     Hybrid Journal   (Followers: 2)
Capitalism Nature Socialism     Hybrid Journal   (Followers: 12)
Case Studies in Business and Management     Open Access   (Followers: 8)
CBU International Conference Proceedings     Open Access   (Followers: 1)
Central European Business Review     Open Access   (Followers: 1)
Central European Journal of Operations Research     Hybrid Journal   (Followers: 5)
Central European Journal of Public Policy     Open Access   (Followers: 2)
CESifo Economic Studies     Hybrid Journal   (Followers: 16)
Chain Reaction     Full-text available via subscription  
Challenge     Full-text available via subscription   (Followers: 4)
China & World Economy     Hybrid Journal   (Followers: 15)
China : An International Journal     Full-text available via subscription   (Followers: 16)
China Economic Journal: The Official Journal of the China Center for Economic Research (CCER) at Peking University     Hybrid Journal   (Followers: 11)
China Economic Review     Hybrid Journal   (Followers: 9)
China Finance Review International     Hybrid Journal   (Followers: 5)
China Nonprofit Review     Hybrid Journal   (Followers: 3)
China perspectives     Open Access   (Followers: 11)
Chinese Economy     Full-text available via subscription  
Ciência & Saúde Coletiva     Open Access   (Followers: 2)
CLIO América     Open Access   (Followers: 1)
Cliometrica     Hybrid Journal   (Followers: 2)
COEPTUM     Open Access  
Community Development Journal     Hybrid Journal   (Followers: 24)
Compensation & Benefits Review     Hybrid Journal   (Followers: 7)
Competition & Change     Hybrid Journal   (Followers: 10)
Competitive Intelligence Review     Hybrid Journal   (Followers: 2)
Competitiveness Review : An International Business Journal incorporating Journal of Global Competitiveness     Hybrid Journal   (Followers: 6)
Computational Economics     Hybrid Journal   (Followers: 9)
Computational Mathematics and Modeling     Hybrid Journal   (Followers: 8)
Computer Law & Security Review     Hybrid Journal   (Followers: 16)
Computers & Operations Research     Hybrid Journal   (Followers: 10)
Construction Innovation: Information, Process, Management     Hybrid Journal   (Followers: 14)
Contemporary Wales     Full-text available via subscription   (Followers: 3)
Contextus - Revista Contemporânea de Economia e Gestão     Open Access   (Followers: 1)
Contributions to Political Economy     Hybrid Journal   (Followers: 6)
Corporate Communications An International Journal     Hybrid Journal   (Followers: 6)
Corporate Philanthropy Report     Hybrid Journal   (Followers: 2)
Corporate Reputation Review     Hybrid Journal   (Followers: 4)
Creative and Knowledge Society     Open Access   (Followers: 10)
Creative Industries Journal     Hybrid Journal   (Followers: 9)
CRIS - Bulletin of the Centre for Research and Interdisciplinary Study     Open Access   (Followers: 1)
Crossing the Border : International Journal of Interdisciplinary Studies     Open Access   (Followers: 4)
Cuadernos de Administración (Universidad del Valle)     Open Access   (Followers: 1)
Cuadernos de Economía     Open Access   (Followers: 1)
Cuadernos de Economia - Latin American Journal of Economics     Open Access   (Followers: 1)
Cuadernos de Estudios Empresariales     Open Access   (Followers: 1)
Current Opinion in Creativity, Innovation and Entrepreneurship     Open Access   (Followers: 8)
De Economist     Hybrid Journal   (Followers: 12)
Decision Analysis     Full-text available via subscription   (Followers: 8)
Decision Sciences     Hybrid Journal   (Followers: 16)
Decision Support Systems     Hybrid Journal   (Followers: 15)
Defence and Peace Economics     Hybrid Journal   (Followers: 16)
der markt     Hybrid Journal   (Followers: 1)
Desenvolvimento em Questão     Open Access  

        1 2 3 4 5 6 | Last

Journal Cover der markt
  [1 followers]  Follow
    
   Hybrid Journal Hybrid journal (It can contain Open Access articles)
   ISSN (Print) 0025-3863
   Published by Springer-Verlag Homepage  [2353 journals]
  • Editorial
    • Authors: Arne Floh
      Pages: 117 - 117
      PubDate: 2012-12-01
      DOI: 10.1007/s12642-012-0081-3
      Issue No: Vol. 51, No. 4 (2012)
       
  • Kundenzufriedenheit mit der Betreuung durch Call Center – Eine
           erklärende empirische Studie
    • Authors: Torsten J. Gerpott; Mathias Paukert
      Pages: 119 - 138
      Abstract: Summary In many business sectors interactions between existing customers and companies are mainly handled via call centers (CC). Therefore, it is important to develop an empirically substantiated understanding of direct and indirect sources of customer satisfaction with the care experienced in CC encounters. The present paper develops hypotheses on direct and indirect associations between eight features of customer interactions with CC response systems and agents on the one hand and care satisfaction of calling customers on the other hand. The hypotheses are tested in a sample of 108 customers of mobile communication network operators in Germany. The participants contacted their supplier's CC for advice purposes and filled in a questionnaire immediately after the encounter. PLS analysis of the survey data suggests that care satisfaction of calling customers is most closely related to the quality of the service process prior to the dialogue with a CC agent and to the request-specific expertise of the agent as perceived by the caller. In contrast, the (social) interaction competence attributed to the agent by the customer as well as the objective length of talk and waiting periods contributed much less toward explaining care satisfaction of CC users. Implications of the results are discussed for the management of CC and CC satisfaction research.
      PubDate: 2012-12-01
      DOI: 10.1007/s12642-012-0082-2
      Issue No: Vol. 51, No. 4 (2012)
       
  • Regionalität als Erfolgsfaktor bei Finanzdienstleistungen?
    • Authors: Robert Sobotka; Ewald Judt
      Pages: 139 - 145
      Abstract: Summary Every business in our economic system strives to be successful. Success is the generation of profits, to which working the market contributes essentially. There are a number of factors in the success on the market, with marketing strategy and its implementation primarily being the most important elements. Regional market orientation can be a factor in this success, such as if for example consumers prefer a product produced in this region. This applies to certain food products for example where the regional origin is a factor in the decision-making purchasing processes and therefore leads to preferential treatment for such products. This article is focused on determining the extent to which the regional origin is a factor for success for financial service providers (specifically banks and insurance companies). The "Net Promoter Score" was used when bank and insurance customers were asked the "ultimate question" on their willingness to recommend this specific business: "What is the probability that you will recommend business X/brand Y to a friend or colleague?" This question covers not only the rational but also the emotional dimension of the quality of the relationship between customer and supplier.
      PubDate: 2012-12-01
      DOI: 10.1007/s12642-012-0083-1
      Issue No: Vol. 51, No. 4 (2012)
       
  • Gütezeichen und ihre Wirkungsbeziehungen – ein
           Literaturüberblick
    • Authors: Ulya Haenraets; Julia Ingwald; Vanessa Haselhoff
      Pages: 147 - 163
      Abstract: Summary Quality seals constantly gain importance since consumers get increasingly involved in the quality of products. Although a rise in the number of quality seals can be observed, no structured overview of the empirical results regarding influencing effects and outcomes exists so far. Therefore, this article systemizes existing studies with three aims: disambiguation, demonstrating classification options for seals and identifying factors that influence the effects caused by the use of quality seals as well as naming theses effects. Thereby a new option to classify quality seals by the type of the awarding organizations (external independent company or producer) is suggested. Furthermore, existing empirical results will be summarized focusing on influencing factors and effects resulting from the use of quality seals. Evidently, the perceived credibility of the source (type of the organization) has a crucial influence on the effect of quality seals. This effect is particularly mirrored in the change of attitude towards and quality perception of the certified product as well as in the increased purchase intention. The use of quality seals generally results in a positive effect on these three variables. What cannot be clarified is the influence of the awareness level of product brand and quality seal as well as the corresponding reciprocal effects. In addition, personal attributes and consumers' levels of knowledge have been analyzed. The results mainly demonstrate wrong perceptions of the certification process and criteria. Concluding, limitations of the analyzed empirical studies are shown and further research areas are identified.
      PubDate: 2012-12-01
      DOI: 10.1007/s12642-012-0084-0
      Issue No: Vol. 51, No. 4 (2012)
       
  • Bedürfnispyramide und Transaktionskosten von Musikschaffenden als
           strategische Ansatzpunkte für die Musikwirtschaft
    • Authors: Nejc M. Jakopin
      Pages: 165 - 176
      Abstract: Summary This paper presents a new perspective on the music industry in order to identify new revenue sources. The musicians' needs pyramid takes centre stage and serves as a tool to relate activities and goals of artists, musicians, and performers in the music industry. Dependent on the level of development and professionalism of artists, there are several important needs along the pyramid that require a set of assets and cooperative arrangements – a survey of 247 artists shows that performing, creating and recording are the key activities perceived by musicians. The major firms in the industry have not taken a systematic approach to more broadly address these activities. Nevertheless, competencies of big music companies constitute a good starting point to supply the upstream music market. However, they need to be enhanced and strengthened to take full advantage of these opportunities.
      PubDate: 2012-12-01
      DOI: 10.1007/s12642-012-0085-z
      Issue No: Vol. 51, No. 4 (2012)
       
  • Editorial
    • Authors: Arne Floh
      Pages: 49 - 50
      PubDate: 2012-08-01
      DOI: 10.1007/s12642-012-0079-x
      Issue No: Vol. 51, No. 2-3 (2012)
       
  • The impact of brand heritage on customer perceived value
    • Authors: Thomas Wuestefeld; Nadine Hennigs; Steffen Schmidt; Klaus-Peter Wiedmann
      Pages: 51 - 61
      Abstract: Abstract In both marketing research and practice, the study of brands with a heritage as part of their corporate brand identity has gained growing interest. However, better knowledge of the conditions and drivers of brand heritage as well as its effects on customer value and consumer behavior is still needed. Reasoning this, the aim of the present study is to examine the antecedents and outcomes of brand heritage with special focus on the value as perceived by the customer. Our study concentrates on the luxury industry where the origin and heritage of a brand is something that consumers are increasingly aware of. Based on a structural modeling approach, our results reveal significantly strong effects of brand heritage on the perceived economic value, the perceived functional value, the perceived affective value, and the perceived social value of a brand; thus, brand heritage affects the overall perceived value in the eyes of the consumers.
      PubDate: 2012-08-01
      DOI: 10.1007/s12642-012-0074-2
      Issue No: Vol. 51, No. 2-3 (2012)
       
  • Generic customer segments and business models for smart grids
    • Authors: Hans C. Curtius; Karoline Künzel; Moritz Loock
      Pages: 63 - 74
      Abstract: Abstract The implementation of smart grids—one of the urgent goals to meet international policy expectations for energy efficiency and CO2 reduction targets—is not a technological issue alone, as it also requires social acceptance by various stakeholders (Wolsink, Renew Sustain Energy Rev, 2011). It is of particular interest that smart grid products and services provide value to the customer. On the one hand, customer value of smart grid technologies is crucial to customer acceptance. On the other hand, as customer value is a key driver for economic value creation and competitive advantage (DeSarbo et al., Strategic Manag J 22:845–857, 2001; Porter, Competitive advantage, 1985), it is also important for companies and investors and thus will affect market acceptance of smart grid technologies. In the literature, business models address the bridge between customers and company needs and serve as mediators between technology and economic success by providing a value proposition to customers and a revenue model for companies (Chesbrough and Rosenbloom, Ind Corp Chang 11:529–555, 2002). However, we know from the literature that a one-size-fits-all business model may not lead to the best results as it might fail to address heterogeneous customer value perceptions (DeSarbo et al., Strategic Manag J 22:845–857, 2001; Morris et al., J Bus Res 58:726–735, 2005; Ruiz et al., Serv Ind J 27:1087–1110, 2007; Wiedmann et al., Psychol Mark 26:625–651, 2009). Thus, different business models providing different customer value propositions need to be developed to fit the different market segments in an optimal way. On the basis of a cross-European country study, we explore three generic B2C customer segments for smart grid products and services based on different value perceptions (Supporters, Ambiguous and Skeptics). Based on the segmentation we conceptually derive four generic business model designs with different customer value propositions best suited for approaching those segments (Saver, Smart +, Trader, Smart Camouflage). Implications for energy policy, research and smart grid management are derived from the findings.
      PubDate: 2012-08-01
      DOI: 10.1007/s12642-012-0076-0
      Issue No: Vol. 51, No. 2-3 (2012)
       
  • Kundenwert in Produkt- und Dienstleistungsbündel: Eine qualitative
           Betrachtung
    • Authors: Monika Koller; Alexander Zauner; Arne Floh
      Pages: 75 - 84
      Abstract: Zusammenfassung Die Forschung zu Kundenwert (Wert eines Angebots aus Kundensicht) entwickelt sich rasant. Die Wertwahrnehmungen aus Kundensicht in Bezug auf Produkt- und Dienstleistungsbündel wurden bis dato aber vernachlässigt. Dieser Beitrag untersucht die Rolle einer mehrdimensionalen Konzeptualisierung von Kundenwert im Produkt und Dienstleistungsbündel „mobile Telekommunikation“ mit Hilfe einer qualitativen, explorativen Forschungsmethodik. Die Synthese der empirischen Ergebnisse mit 3 Fokusgruppen und 12 Einzelinterviews weist neben den Kerndimensionen funktionaler, ökonomischer, emotionaler und sozialer Wert, auf die Bedeutung ästhetischer und ökologischer Aspekte hin. Sowohl aus praktischer als auch aus wissenschaftlicher Sicht werden relevante Interaktionen innerhalb des Bündels identifiziert. Nicht zuletzt deshalb können die Ergebnisse als Ausgangspunkt für weiterführende Untersuchungen betrachtet werden.
      PubDate: 2012-08-01
      DOI: 10.1007/s12642-011-0072-9
      Issue No: Vol. 51, No. 2-3 (2012)
       
  • Using an age-based lens to test the antecedents of value in retail
    • Authors: Alison M. Dean; Sylvie E. Rolland
      Pages: 85 - 100
      Abstract: Abstract Scholars agree that value creation is the core purpose of economic exchange and recent dialogue calls for research that extends its conceptualisation, especially with respect to factors that may enhance customer-perceived value. In parallel, an additional call for research recognises the growth in seniors segments, their increased longevity, disposable income and demands as consumers. This paper reports on a study that integrates these two areas. It identifies and compares the strength of the antecedents of overall value of retail outlets for three groups of mature consumers and a younger segment. Factors relating to store characteristics and customer characteristics were investigated with respect to pharmacies and department stores. Data were collected via cross-sectional field studies, using mall intercept (n = 193) and an online panel (n = 527). Key findings are that the strongest predictor of overall value is perceived customer orientation for both store types, with significant findings also for comparative prices and merchandise. Differences between age groups exist for pharmacies but not for department stores. In pharmacies, customer orientation is a strong predictor for all age groups but, as consumers grow older, the effect due to service employees increases and that due to comparative price decreases. The discussion includes managerial applications and potential future research.
      PubDate: 2012-08-01
      DOI: 10.1007/s12642-011-0071-x
      Issue No: Vol. 51, No. 2-3 (2012)
       
  • Reframing customer value from a dominant logics perspective
    • Authors: Tobias Schlager; Peter Maas
      Pages: 101 - 113
      Abstract: Abstract Customer Value (CV) is one of the most crucial concepts in the field of marketing. Literature states that the identification and creation of CV is decisive for the strategic success of any organization. Moreover, CV was coined a hot research topic in the field of marketing for the years of 2010–2012 by the Marketing Science Institute (2010). However, there is still no clear opinion about the concept per se, as there is currently no accepted CV definition. What is more, since a broad variety of fundamental developments, such as the rise of the service-dominant and customer-dominant logic, touched the CV concept in the past years, there is a need to reflect upon them. Therefore, the article addresses this challenge and analyzes recent developments to provide a common basis for future research. Moreover, the resulting implications for CV creation are provided. Focal questions that arise when considering CV include: What is the nature of CV and how can value be created considering the implications of both logics?
      PubDate: 2012-08-01
      DOI: 10.1007/s12642-011-0068-5
      Issue No: Vol. 51, No. 2-3 (2012)
       
  • Eggert, Ulrich: Zukunft Handel: Wettbewerb der Ideen und Konzepte, von
           Discount bis Luxus, Shopping-Center bis Mobile Commerce, Walhalla-Verlag
    • Authors: Wolfgang Ziniel
      Pages: 115 - 116
      PubDate: 2012-08-01
      DOI: 10.1007/s12642-012-0080-4
      Issue No: Vol. 51, No. 2-3 (2012)
       
  • Editorial
    • Authors: Alexander Zauner
      Pages: 1 - 2
      PubDate: 2012-03-01
      DOI: 10.1007/s12642-012-0077-z
      Issue No: Vol. 51, No. 1 (2012)
       
  • Cultivating learning and fostering flexibility in international
           distribution
    • Authors: Rudolf R. Sinkovics; Anthony S. Roath
      Pages: 3 - 12
      Abstract: Abstract Research examining the relationship among learning orientation, strategic flexibility, and performance is assessed in an international setting focused on exporting manufacturers involved in contractual relationships with foreign distributors. Adopting a learning orientation—developing skills in creating, acquiring, and transferring knowledge—has generally been believed to significantly impact performance. In the current research, however, the relationship between learning orientation and performance was not direct, but found to flow indirectly through strategic flexibility. The results suggest that learning orientation develops a set of firm capabilities, such as flexibility, that eventually lead to enhanced performance.
      PubDate: 2012-03-01
      DOI: 10.1007/s12642-011-0067-6
      Issue No: Vol. 51, No. 1 (2012)
       
  • Netzwerk-Marketing: Entwicklungsstufen und Entwicklungsperspektiven
    • Authors: Michael Reiss; Armin Günther
      Pages: 13 - 26
      Abstract: Zusammenfassung Die Tatsache, dass zahlreiche heterogene Akteursgruppen in das Marketing involviert sind, hat zusammen mit der steigenden Komplexität der Absatzgüter und -prozesse dazu geführt, dass mehrere Ansätze eines Netzwerk-Marketings entwickelt wurden. In dieser Entwicklung lassen sich drei Generationen unterscheiden, die in diesem Beitrag spezifiziert und abgegrenzt werden. Über diese Generationen findet sowohl eine Reifung als auch eine Vererbung von Ansätzen und Konzeptbausteinen statt. Das Netzwerk-Marketing der ersten Generation lässt sich als Value Chain-Marketing charakterisieren und fokussiert die Vernetzungen im Downstream-Sektor der unternehmensübergreifenden Wertschöpfungskette. Die zweite Generation des Netzwerk-Marketings umfasst ergänzend zum Value Chain-Marketing die zwei Sparten System-Marketing und Plattform-Marketing. Sie fokussiert im Rahmen des Value Net-Ansatzes die horizontalen Vernetzungsarenen mit Komplementoren und Konkurrenten. Das Extended Value Net-Marketing als dritte Generation des Netzwerk-Marketings erweitert und verfeinert das Value Net-Marketing, um dessen Defizite zu beheben. Durch eine Intrapolation erfolgt eine differenzierte Spezifikation der Akteure im Rahmen einer 360 Grad-Version eines 1:1-Marketings. Durch eine Extrapolation können Long Distance-Geschäftsbeziehungen berücksichtigt werden. Eine Interpolation integriert Intermediäre aus allen vier Vernetzungsarenen. Abschließend werden Entwicklungsperspektiven und zukünftige Herausforderungen des Netzwerk-Marketings skizziert.
      PubDate: 2012-03-01
      DOI: 10.1007/s12642-011-0069-4
      Issue No: Vol. 51, No. 1 (2012)
       
  • How individual, product and situational determinants affect the intention
           to buy and organic food buying behavior: a cross-national comparison in
           five nations
    • Authors: Katja Soyez; June N. P. Francis; Maria M. Smirnova
      Pages: 27 - 35
      Abstract: Abstract The aim of this paper is to investigate the relevance of individual, product and situational determinants of organic food buying behavior in three industrialized (USA, Canada, and Germany) and two transition societies (Russia and Ukraine). In total 967 consumers were interviewed. In a review of extant literature on organic buying behavior, three categories of influencing factors were discovered and integrated in the theory of planned behavior: person-specific, situation-specific and product-specific factors. To test the model empirically multi-group structural equation modeling is applied. Results of this study provide evidence of universal and country-specific factors. Positive attitudes toward organic food and social norms are important drivers of organic food consumption across all nations. However, marketers should distinguish between attitudinally (e.g., USA) and normatively controlled target markets (e.g., Ukraine). Price tolerance fosters intentions and behaviors throughout all samples. Availability, image of packaging and trust in eco-labels are country-specific determinants. The study provides valuable insights on how to market organic products in different countries. Especially transition societies in Eastern Europe have been neglected in research on organic food consumption so far. This paper is the first to test a variety of factors using a multi-national research sample including two emerging markets.
      PubDate: 2012-03-01
      DOI: 10.1007/s12642-011-0073-8
      Issue No: Vol. 51, No. 1 (2012)
       
  • Examining the recent developments in services marketing research
    • Authors: Manfred Bruhn; Matthias Mayer-Vorfelder; Alexander Maier
      Pages: 37 - 48
      Abstract: Abstract Against the background of the rising importance of services in research and practice, this study systematically examines service-related publications over the last ten years to identify a set of the most relevant topics in services research. This enquiry involves pursuing two central research objectives. The first question is directed at analyzing the recent development in theoretical research activity in this field and its scope as well as identifying recurring research topics and research methods. The second objective is to investigate the global diffusion in services research. With these objectives, the study reviews 1,840 papers on topics specific to services marketing that were published between 2000 and 2009 in the 34 most relevant marketing journals, based on the VHB JOURQUAL 1 ranking from 2003 (VHB 2003). The findings of the first question report on recent developments in services marketing research since 2000, culminating in its current status as an established discipline within marketing research. The study identifies the most frequently covered research topics (i.e., ‘service quality’ and ‘service customer’) and shows that quantitative empirical research frameworks prevail within services marketing research. Focusing on the geographic development of services marketing research, it shows that services marketing research is not yet undertaken on a truly global scale; associated with the identification of geographic areas of concentration, it furthermore reveals a correlation between an author’s and editor’s geographic location of activity.
      PubDate: 2012-03-01
      DOI: 10.1007/s12642-012-0075-1
      Issue No: Vol. 51, No. 1 (2012)
       
  • Editorial
    • Authors: Alexander Zauner
      Pages: 199 - 199
      PubDate: 2011-12-01
      DOI: 10.1007/s12642-011-0070-y
      Issue No: Vol. 50, No. 4 (2011)
       
  • Veranstaltungsbericht VHB Marketing
    • Pages: 271 - 272
      PubDate: 2011-12-01
      DOI: 10.1007/s12642-011-0066-7
      Issue No: Vol. 50, No. 4 (2011)
       
  • Marketing for a healthier world: Emerging topics in health marketing
    • Pages: 273 - 274
      PubDate: 2011-12-01
      DOI: 10.1007/s12642-011-0065-8
      Issue No: Vol. 50, No. 4 (2011)
       
 
 
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