Subjects -> JOURNALISM AND PUBLICATION (Total: 234 journals)
    - JOURNALISM (31 journals)
    - JOURNALISM AND PUBLICATION (163 journals)
    - NEW AGE PUBLICATIONS (8 journals)
    - PUBLISHING AND BOOK TRADE (32 journals)

JOURNALISM AND PUBLICATION (163 journals)                     

Showing 1 - 17 of 17 Journals sorted alphabetically
#PerDebate     Open Access   (Followers: 1)
Actas Urológicas Españolas     Full-text available via subscription   (Followers: 3)
Advances in Journalism and Communication     Open Access   (Followers: 33)
Advances in Protein Chemistry and Structural Biology     Full-text available via subscription   (Followers: 21)
African Journalism Studies     Hybrid Journal   (Followers: 2)
American Journalism     Hybrid Journal   (Followers: 2)
Âncora : Revista Latino-Americana de Jornalismo     Open Access  
Annales françaises d'Oto-rhino-laryngologie et de Pathologie Cervico-faciale     Full-text available via subscription   (Followers: 3)
Anuario de investigaciones     Open Access  
Apparence(s)     Open Access   (Followers: 1)
Apunts. Medicina de l'Esport     Full-text available via subscription   (Followers: 1)
Archives of Cardiovascular Diseases Supplements     Full-text available via subscription   (Followers: 4)
Archivos de Medicina Veterinaria     Open Access   (Followers: 1)
Arethusa     Full-text available via subscription   (Followers: 4)
Arizona Journal of Hispanic Cultural Studies     Full-text available via subscription   (Followers: 6)
Arizona Quarterly: A Journal of American Literature, Culture, and Theory     Full-text available via subscription   (Followers: 17)
Asian Journal of Animal Sciences     Open Access   (Followers: 4)
Asian Journal of Information Management     Open Access   (Followers: 9)
Asian Journal of Marketing     Open Access   (Followers: 6)
Astérion     Open Access   (Followers: 1)
Atención Primaria     Open Access   (Followers: 2)
Australasian Marketing Journal (AMJ)     Hybrid Journal   (Followers: 5)
Bibliothecae.it     Open Access   (Followers: 2)
BMS: Bulletin of Sociological Methodology/Bulletin de Méthodologie Sociologique     Hybrid Journal   (Followers: 4)
Brazilian Journalism Research     Open Access   (Followers: 2)
British Journal of General Practice     Full-text available via subscription   (Followers: 41)
Brookings Papers on Economic Activity     Open Access   (Followers: 73)
Brookings-Wharton Papers on Financial Services     Full-text available via subscription   (Followers: 3)
Brookings-Wharton Papers on Urban Affairs     Full-text available via subscription   (Followers: 8)
Bulletin of the Comediantes     Full-text available via subscription   (Followers: 2)
Cahiers d'histoire. Revue d'histoire critique     Open Access   (Followers: 14)
Cahiers de la Méditerranée     Open Access   (Followers: 1)
CIC. Cuadernos de Informacion y Comunicacion     Open Access   (Followers: 7)
Comics Grid : Journal of Comics Scholarship     Open Access   (Followers: 9)
Communication & Society     Open Access   (Followers: 5)
Communication and Media in Asia Pacific (CMAP)     Open Access   (Followers: 2)
Communication Cultures in Africa     Open Access   (Followers: 6)
Communication Papers : Media Literacy & Gender Studies     Open Access   (Followers: 20)
Comunicação Pública     Open Access   (Followers: 2)
Comunicación y Ciudadanía     Open Access  
Comunicacion y Hombre     Open Access   (Followers: 3)
Cuadernos.info     Open Access  
Cybergeo : European Journal of Geography     Open Access   (Followers: 6)
De Arte     Hybrid Journal   (Followers: 4)
Deutsche Zeitschrift für Akupunktur     Full-text available via subscription   (Followers: 2)
Développement durable et territoires     Open Access   (Followers: 2)
Die Kerkblad     Full-text available via subscription  
Digital Journalism     Hybrid Journal   (Followers: 6)
Documentación de las Ciencias de la Información     Open Access  
E-rea     Open Access   (Followers: 2)
El Argonauta español     Open Access   (Followers: 1)
English in Africa     Full-text available via subscription   (Followers: 4)
Espaço e Tempo Midiáticos     Open Access  
Estudios sobre el Mensaje Periodístico     Open Access   (Followers: 1)
Études caribéennes     Open Access   (Followers: 2)
European Science Editing     Open Access   (Followers: 5)
Filo de Palabra     Open Access  
French Studies in Southern Africa     Full-text available via subscription   (Followers: 1)
Frontiers in Research Metrics and Analytics     Open Access   (Followers: 6)
General Relativity and Gravitation     Hybrid Journal   (Followers: 2)
Géocarrefour     Open Access  
Grey Room     Hybrid Journal   (Followers: 18)
Hipertext.net : Anuario Académico sobre Documentación Digital y Comunicación Interactiva     Open Access  
IFE Psychologia : An International Journal     Full-text available via subscription   (Followers: 1)
Image & Text : a Journal for Design     Full-text available via subscription   (Followers: 17)
Improntas     Open Access  
In die Skriflig / In Luce Verbi     Open Access   (Followers: 3)
Index on Censorship     Hybrid Journal   (Followers: 4)
Information Today     Full-text available via subscription   (Followers: 41)
InMedia     Open Access  
International Journal of Bibliometrics in Business and Management     Hybrid Journal   (Followers: 3)
International Journal of Entertainment Technology and Management     Hybrid Journal   (Followers: 5)
Investment Analysts Journal     Hybrid Journal   (Followers: 3)
IRIS - Revista de Informação, Memória e Tecnologia     Open Access  
Journal of European Periodical Studies     Open Access   (Followers: 1)
Journal of Health Care for the Poor and Underserved     Full-text available via subscription   (Followers: 8)
Journal of Healthcare Risk Management     Hybrid Journal   (Followers: 8)
Journal of Illustration     Hybrid Journal   (Followers: 3)
Journal of Information Privacy and Security     Hybrid Journal   (Followers: 3)
Journal of Integrative Environmental Sciences     Hybrid Journal   (Followers: 4)
Journal of Interactive Marketing     Hybrid Journal   (Followers: 10)
Journal of International and Intercultural Communication     Hybrid Journal   (Followers: 23)
Journal of Investigative and Clinical Dentistry     Hybrid Journal   (Followers: 2)
Journal of Islamic Law and Culture     Hybrid Journal   (Followers: 4)
Journal of Jewish Identities     Full-text available via subscription   (Followers: 13)
Journal of Late Antiquity     Full-text available via subscription   (Followers: 6)
Journal of Latin American Geography     Full-text available via subscription   (Followers: 6)
Journal of LGBT Youth     Hybrid Journal   (Followers: 13)
Journal of Literacy Research     Hybrid Journal   (Followers: 10)
Journal of Literary & Cultural Disability Studies     Hybrid Journal   (Followers: 14)
Journal of Media Ethics : Exploring Questions of Media Morality     Hybrid Journal   (Followers: 14)
Journal of Medieval Iberian Studies     Hybrid Journal   (Followers: 9)
Journal of the Brazilian Society of Mechanical Sciences     Open Access   (Followers: 2)
Journal of the Early Republic     Full-text available via subscription   (Followers: 13)
Journal of the Short Story in English     Open Access   (Followers: 7)
Journal of Thyroid Research     Open Access   (Followers: 1)
Journal of Transatlantic Studies     Hybrid Journal   (Followers: 7)
Journal of World History     Full-text available via subscription   (Followers: 32)
Journalism & Mass Communication Educator     Hybrid Journal   (Followers: 23)
Journalism & Communication Monographs     Hybrid Journal   (Followers: 17)
Journalism & Mass Communication Quarterly     Hybrid Journal   (Followers: 31)
Journalism Research     Open Access   (Followers: 4)
Journalistica - Tidsskrift for forskning i journalistik     Open Access   (Followers: 2)
Komunika     Open Access   (Followers: 3)
L'Espace Politique     Open Access  
L'Homme     Open Access   (Followers: 10)
La corónica : A Journal of Medieval Hispanic Languages, Literatures, and Cultures     Full-text available via subscription   (Followers: 4)
La Presse Médicale     Full-text available via subscription   (Followers: 3)
Language     Full-text available via subscription   (Followers: 31)
Latin American Perspectives     Hybrid Journal   (Followers: 15)
Latin American Research Review     Full-text available via subscription   (Followers: 14)
Law, State and Telecommunications Review     Open Access   (Followers: 1)
Les Cahiers d'Outre-Mer     Open Access   (Followers: 1)
Media & Jornalismo     Open Access  
Memory     Hybrid Journal   (Followers: 21)
Merrill-Palmer Quarterly     Full-text available via subscription   (Followers: 1)
Missionalia : Southern African Journal of Mission Studies     Open Access   (Followers: 4)
Museum International Edition Francaise     Hybrid Journal   (Followers: 4)
Natural Language Semantics     Hybrid Journal   (Followers: 7)
Newspaper Research Journal     Full-text available via subscription  
Nordic Journal of Media Management     Open Access   (Followers: 4)
Norsk medietidsskrift     Open Access  
OJS på dansk     Open Access   (Followers: 3)
Papers of The Bibliographical Society of Canada     Open Access  
Periodica Mathematica Hungarica     Full-text available via subscription   (Followers: 1)
Physics of the Solid State     Hybrid Journal   (Followers: 5)
Pollack Periodica     Full-text available via subscription   (Followers: 1)
Pozo de Letras     Open Access  
Prometheus : Critical Studies in Innovation     Hybrid Journal   (Followers: 3)
Publishers Weekly     Free   (Followers: 3)
Qatar Foundation Annual Research Forum Proceedings     Open Access   (Followers: 4)
Religion, State and Society     Hybrid Journal   (Followers: 6)
Revista Observatório     Open Access  
Revue archéologique de l'Est     Open Access   (Followers: 4)
Revue archéologique du Centre de la France     Open Access   (Followers: 1)
Revue d’économie industrielle     Open Access  
Revue européenne des migrations internationales     Open Access   (Followers: 5)
RUDN Journal of Studies in Literature and Journalism     Open Access   (Followers: 3)
Scientometrics     Hybrid Journal   (Followers: 42)
Sensorium Journal     Open Access   (Followers: 1)
Signo y Pensamiento     Open Access  
South African Radiographer     Full-text available via subscription  
Southern African Forestry Journal     Full-text available via subscription   (Followers: 1)
Southern African Journal of Anaesthesia and Analgesia     Open Access   (Followers: 8)
Stellenbosch Theological Journal     Open Access   (Followers: 2)
Stilet : Tydskrif van die Afrikaanse Letterkundevereniging     Full-text available via subscription   (Followers: 1)
Studia Socialia Cracoviensia     Open Access   (Followers: 1)
Studies in Multidisciplinarity     Full-text available via subscription   (Followers: 2)
Syntax     Hybrid Journal   (Followers: 3)
Sztuka Edycji     Open Access   (Followers: 4)
TD : The Journal for Transdisciplinary Research in Southern Africa     Open Access  
Time     Full-text available via subscription   (Followers: 4)
Tracés     Open Access  
Transport Policy     Hybrid Journal   (Followers: 20)
Trípodos     Open Access  
Tydskrif vir Geesteswetenskappe     Open Access  
Tydskrif vir Letterkunde     Open Access  
Ufahamu : A Journal of African Studies     Open Access   (Followers: 2)
Variants : Journal of the European Society for Textual Scholarship     Open Access   (Followers: 1)
Veld & Flora     Full-text available via subscription   (Followers: 1)
Verbum et Ecclesia     Open Access   (Followers: 3)
Word and Action = Woord en Daad     Full-text available via subscription  
World Futures: Journal of General Evolution     Hybrid Journal   (Followers: 2)

           

Similar Journals
Journal Cover
Australasian Marketing Journal (AMJ)
Journal Prestige (SJR): 0.351
Citation Impact (citeScore): 1
Number of Followers: 5  
 
  Hybrid Journal Hybrid journal (It can contain Open Access articles)
ISSN (Print) 1441-3582
Published by Elsevier Homepage  [3203 journals]
  • Understanding new products’ market performance using Google Trends
    • Abstract: Publication date: Available online 6 March 2019Source: Australasian Marketing Journal (AMJ)Author(s): Pattarin Chumnumpan, Xiaohui ShiAbstractThis paper seeks to empirically examine diffusion models and Google Trends’ ability to explain and nowcast the new product growth phenomenon. In addition to the selected diffusion models and Google Trends, this study proposes a new model that incorporates the two. The empirical analysis is based on the cases of the iPhone and the iPad. The results show that the new model exhibits a better curve fit among all the studied ones. In terms of nowcasting, although the performance of the new model differs from that of Google Trends in the two cases, they both produce more accurate results than the selected diffusion models.
       
  • Response to Thoemmes and Lemmer (2019) regarding mediation analysis
           revisited
    • Abstract: Publication date: Available online 5 March 2019Source: Australasian Marketing Journal (AMJ)Author(s): Jungkeun Kim, Yuanyuan (Gina) Cui, Sungha Jang, Mark T. Spence, Jongwon ParkAbstractKim et al. (2018) raised four issues along with possible remedies that could affect statistical conclusions from mediation analysis. The issues addressed were: omitted mediators, reverse mediation, multi-item measures, and experimental methods. This prompted an insightful response from Thoemmes and Lemmer (2019), who largely agreed upon and further developed three of the issues. But there was disagreement concerning the appropriateness of conducting reverse mediation, their argument being the likelihood of returning equivalent models. Here, it is acknowledged that mediation analysis should be theory-driven and not conducted just to see which model is better. Further, in some contexts such as mediation analysis based on survey data the benefits of conducting reverse mediation are likely to be minimal. However, it is not uncommon to measure the mediator after having measured dependent variables, particularly in experimental settings. Hence, it is argued here to check for artificial mediation by reversing the arrows. A simulation is conducted to support this argument.
       
  • Factor-based structural equation modeling with WarpPLS
    • Abstract: Publication date: Available online 14 February 2019Source: Australasian Marketing Journal (AMJ)Author(s): Ned KockAbstractStructural equation modeling (SEM) is extensively used in marketing research. For some years now, there has been a somewhat heated debate among proponents and detractors of the use of the partial least squares (PLS) method for SEM. The classic PLS design, originally proposed by Herman Wold, has a number of advantages over covariance-based SEM; e.g., minimal model identification demands. However, that design does not base its model parameter recovery approach on the estimation of factors, but on composites, which are exact linear combinations of indicators. This leads to adverse consequences, primarily in the form of unacceptable levels of type I and II errors. Recently a new factor-based method for SEM has been developed, called PLSF, which we discuss in this paper. This method has the advantages of classic PLS, but without the problems inherent in the use of composites. For readers interested in trying it, the PLSF method is implemented in the SEM software WarpPLS.
       
  • Editorial
    • Abstract: Publication date: Available online 13 February 2019Source: Australasian Marketing Journal (AMJ)Author(s): Liem Viet Ngo
       
  • Factor-based structural equation modeling with WarpPLS
    • Abstract: Publication date: Available online 3 January 2019Source: Australasian Marketing Journal (AMJ)Author(s): Ned KockAbstractStructural equation modeling (SEM) is extensively used in marketing research. For some years now, there has been a somewhat heated debate among proponents and detractors of the use of the partial least squares (PLS) method for SEM. The classic PLS design, originally proposed by Herman Wold, has a number of advantages over covariance-based SEM; e.g., minimal model identification demands. However, that design does not base its model parameter recovery approach on the estimation of factors, but on composites, which are exact linear combinations of indicators. This leads to adverse consequences, primarily in the form of unacceptable levels of type I and II errors. Recently a new factor-based method for SEM has been developed, called PLSF, which we discuss in this paper. This method has the advantages of classic PLS, but without the problems inherent in the use of composites. For readers interested in trying it, the PLSF method is implemented in the SEM software WarpPLS.
       
  • Qualia: Touching the inner needs of consumers’ hearts
    • Abstract: Publication date: Available online 19 December 2018Source: Australasian Marketing Journal (AMJ)Author(s): Han-Jen NiuAbstractThe agricultural, industrial, and post-industrial service economy consumption patterns of the late 19th and 20th centuries have given way to the experience economy. Qualia addresses the inner needs of consumers’ hearts by providing them with the value of happiness and being gratified, e.g. the frenzy for Apple products. To achieve this, a relevant Consumer Qualia Scale (CQS) scale will be developed in three steps. Firstly, the literature review and five in-depth interviews of experts and content analysis were employed to generate the initial items. Secondly, three factors and eight sub-factors were extracted from the exploratory factor analysis based on 817 samples. Thirdly, a confirmatory factor analysis was performed to identify the validity of the qualia scale. The results showed that the 3-factor and the 52-item qualia scale were reliable and valid. This study expands the current knowledge of brand marketing and addresses the scarcity of the qualia literature, and therefore provides new perspectives to a variety of applications made feasible by CQS, which serves as a framework for further empirical research in this field.
       
  • When does money priming affect helping behavior'
    • Abstract: Publication date: Available online 10 December 2018Source: Australasian Marketing Journal (AMJ)Author(s): Hamed Aghakhani, Mehdi Akhgari, Kelley MainAbstractThe present research demonstrates how the ownership and authenticity of the money can affect people's behavior to accept or provide help. Through three experiments (N = 260), this research illustrates novel explanations of some inconsistencies in the literature on money and helping behavior. In particular, this research shows that ownership increases (decreases) one's willingness to accept help with a problem-solving task when participants are primed with fake (real) money (Studies 1 and 2). However, the willingness to help others decreases (increases) when participants are primed with fake (real) money of their own (Studies 2 and 3). Further, this research shows that money's authenticity has an impact on purchase intentions as well as a desire to donate money to a not-for-profit organization (Study 3). Finally, results demonstrate that the pain of payment mediates this effect. Our findings suggest some (but not all) types of money reminders improve prosocial behavior.
       
  • From dataset to qualitative comparative analysis (QCA)—Challenges and
           tricky points: A research note on contrarian case analysis and data
           calibration
    • Abstract: Publication date: Available online 3 December 2018Source: Australasian Marketing Journal (AMJ)Author(s): Ivan Russo, Ilenia ConfenteAbstractThis research note provides technical aspects of qualitative comparative analysis (QCA) for scholars seeking to better understanding the potentiality of the method. The note answers a few frequently asked questions about contrarian case analysis and data calibration and show how to implement these two relevant steps technically and appropriately. This study provides useful details and technical explanations on why and how to turn case data by using contrarian case analysis and how to calibrate data into fuzzy sets.
       
  • Social capital and health risk: An integrative review
    • Abstract: Publication date: Available online 22 November 2018Source: Australasian Marketing Journal (AMJ)Author(s): Sheau-Fen Yap, Jae-Eun Kim, Christina Kwai Choi Lee, Yingzi Xu, Jungkeun KimThe impact of health risk behaviours on the social and economic fabric of society is of concern to social marketers and policy makers. Current research suggests social capital, that is, the positive benefits gained from a relationship with others in the community, plays a key role in addressing health risk behaviours. The current literature on social capital and health is fragmented, and the field has yet to produce an up-to-date synthesis of past findings to help researchers understand the current status of this research area. This article fills this gap with an integrative review of empirical research based on rigorous criteria. Boolean search was used to limit the search to only those articles containing the keywords ‘social capital’ and ‘health risk’ but no limits were applied for country or population of interest or publication start date. Two researchers screened through the title, abstract and introduction of every retrieved article independently according to the inclusion criteria. A total of 105 articles were eligible for further analyses. This article contributes by: (1) providing a structured overview with an aim to disentangle the findings of varied past studies addressing the theme; (2) identifying important gaps in current knowledge; (3) presenting a research agenda that flows logically from the theoretical gaps identified; and lastly (4) proposing a theoretical framework upon which social capital interventions can be designed and executed to mitigate health risk. We hope that the key issues and new directions presented in this paper will provide new impetus in this area of research.
       
  • Mediation analysis revisited again
    • Abstract: Publication date: Available online 22 November 2018Source: Australasian Marketing Journal (AMJ)Author(s): Felix Thoemmes, Gunnar LemmerAbstractIn a mediation model the effect of a dependent variable (DV) on an outcome is (partially) due to the DV's effect on one or multiple mediator(s) that consequently have an effect on the outcome. The use of such models as the theoretical background guiding empirical studies is widespread. Mediation models are fundamentally causal models that specify causal sequences. Unfortunately, the necessary causal assumptions are in practice often violated. In the current paper, we discuss possible improvements of causal mediation analyses, and highlight some potential pitfalls. We discuss the benefits gained by analyzing indirect effect between latent variables specified with measurement models. The validity of statistical findings can also be improved by using experimental designs. We discuss the cross-over design and the cross-over encouragement design, and how they can help improve causal conclusions. We also discuss recent advances on sensitivity analyses in the context of mediation models. Specifically, we explain how this analysis can be used to argue for the severity of unobserved confounding. Lastly, we discuss the practice of reversing the direction of the arrow between variables in a mediation model. We argue that if such reversals result in equivalent models, this practice cannot be recommended.
       
  • Editorial, Issue 4 2018
    • Abstract: Publication date: November 2018Source: Australasian Marketing Journal (AMJ), Volume 26, Issue 4Author(s): Roger Marshall
       
  • Embracing asymmetric reality and displacing symmetric theory/testing
    • Abstract: Publication date: November 2018Source: Australasian Marketing Journal (AMJ), Volume 26, Issue 4Author(s): Rouxelle De Villiers, Arch G. Woodside
       
  • Introduction to Special Section: A discourse on alternative world views in
           marketing research
    • Abstract: Publication date: November 2018Source: Australasian Marketing Journal (AMJ), Volume 26, Issue 4Author(s): Sharon Purchase
       
  • Managing country-of-origin affiliations for luxury brand-building in China
    • Abstract: Publication date: Available online 13 October 2018Source: Australasian Marketing Journal (AMJ)Author(s): Klaus Heine, Glyn Atwal, Jiaxun HeAbstractThe recent wave of luxury ventures in China has created an important need to understand luxury brand-building in China. A critical component of this research domain is the concept of country-of-origin (CoO). Chinese ventures use multiple country associations which makes the country one of the most suitable places to study the new phenomenon of hybrid brands. This marks a new stage in the evolution of CoO research. Findings stemming from a conceptual research and an explorative study are used to develop a conceptual model for managing CoO affiliations for hybrid brands within the context of Chinese luxury brands. Practical implications will help brand managers to understand which CoO facets make a luxury brand ‘Chinese’ and, on the other hand, how to improve brand prestige with Western CoO cues.
       
  • Consumer metaphoria: Uncovering the automaticity of animal, product/brand,
           and country meanings
    • Abstract: Publication date: Available online 5 September 2018Source: Australasian Marketing Journal (AMJ)Author(s): Drew Martin, Nitha Palakshappa, Arch WoodsideAbstractConsumers automatically associate animals and experiences with certain brands and products. The capability of surfacing the “automaticity of being” (Bargh & Chartrand, 2000) using metaphoric research tools provides a paradox—consumers tell researchers deeply held beliefs about the consequences of associating brands and products with scant editing of their thoughts; consumers may tell more about themselves through metaphors than they would otherwise be willing to share. The study here is a primer on this indirect approach for collecting consumers’ conscious and nonconscious thoughts about countries, brands, and industries. Using zoomorphic forced metaphor-elicitation, long interviews of eight Indian consumers uncover insights about their feelings about products from China, New Zealand, the United Kingdom, and the United States. The findings demonstrate collecting rich data using metaphors offers new perspectives on how consumers view foreign products. Findings show mental processes in which consumers trust brands even if they are manufactured abroad. When brands are not identified, well-known industries associated with individual countries influence product choices. These findings suggest gestalt brand and country images explain aspects of consumer attitudes about foreign products.
       
  • Editorial
    • Abstract: Publication date: August 2018Source: Australasian Marketing Journal (AMJ), Volume 26, Issue 3Author(s): Roger Marshall
       
  • The determinants of green packaging that influence buyers’
           willingness to pay a price premium
    • Abstract: Publication date: August 2018Source: Australasian Marketing Journal (AMJ), Volume 26, Issue 3Author(s): Gaganpreet Singh, Neeraj PandeyAbstractThe study examined the impact of green packaging on consumer behaviour. It was measured through willingness to pay since it acts as a proxy for actual behaviour. Using a sample of 343 respondents, the study empirically confirmed the effect of six factors grounded from “theory of consumption values” and “customer value creation framework” that offered uniqueness to green packaging and influenced buyers’ willingness to pay a price premium.Chinese Abstract本研究考查了绿色包装对消费者行为的影响. 该影响通过支付意愿来衡量, 因为支付代表实际行为. 该研究以343位受访者为样本, 以实证方式确定了以“消费价值理论”和“顾客价值创造框架”为依据的六项因素的影响, 这些因素是绿色包装的独特性来源, 影响了买家支付价格溢价的意愿.
       
  • Reassessing the effect of colour on attitude and behavioural intentions in
           promotional activities: The moderating role of mood and involvement
    • Abstract: Publication date: August 2018Source: Australasian Marketing Journal (AMJ), Volume 26, Issue 3Author(s): Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Ioannis KostopoulosAbstractThe present research examines the effect of background colour on attitude and behavioural intentions in various promotional activities taking into consideration the moderating role of mood and involvement. Three experiments reflecting different promotional activities (window display, consumer trade show, guerrilla marketing) were conducted for this purpose. Overall, findings indicate that cool background colours, in contrast to warm colours, induce more positive attitudes and behavioural intentions mainly in positive mood, and low involvement conditions. Implications are also discussed.Chinese Abstract本研究结合情绪和参与的调节作用, 考察了背景颜色对各种促销活动中存在的态度和行为意图的影响. 为此目的进行了三项反映不同促销活动 (窗口展示,消费者贸易展览,游击式营销) 的实验. 总体来说, 研究结果表明, 与暖色调相比, 冷色调的背景色彩会诱发更积极的态度和行为意图, 主要表现在积极的情绪,低参与度等状况. 对相关影响也进行了探讨.
       
  • Conceptualising engagement in a consumer-to-consumer context
    • Abstract: Publication date: Available online 26 July 2018Source: Australasian Marketing Journal (AMJ)Author(s): Eathar Abdul-Ghani, Kenneth F. Hyde, Roger MarshallAbstractConsumer-to-consumer (C2C) interactions continue to grow in volume in the marketplace. Consumers interact on online platforms to socialise, exchange digital content and information, and trade. Yet, conceptualisations of engagement in marketing contexts are dominated by models based on consumer-brand or consumer-firm interactions, often conceptualised from the perspective of S-D Logic. Alternative frameworks are required to understand engagement in C2C contexts. This paper reports the results of a qualitative investigation of consumer engagement in one C2C context, the online C2C auction, reflecting an experiential view of the consumer. The research sought to conceptualise engagement in a C2C context, explore the relationship between consumer value and consumer engagement in this context, and the role that consumer engagement might play in encouraging ongoing participation in the consumption activity. In-depth qualitative interviews were conducted with 17 users of online C2C auctions. Three contrasting approaches to analysis were applied to the qualitative dataset – phenomenological analysis of stories of consumption, thematic analysis of interview transcripts, and content analysis to identify words and phrases expressing engagement. A conceptualisation of consumer engagement as a motivational construct in C2C contexts is developed. A cycle of engagement is identified: consumer engagement is seen to arise from consumption experiences that provide value to the consumer; engagement prompts ongoing consumption activity; the cycle of engagement continues as long as value is derived from the consumption experiences. Applications of this conceptualisation of consumer engagement are explored.
       
  • Expression and transformation of loyalty in a contractual service setting:
           A processual view
    • Abstract: Publication date: Available online 12 June 2018Source: Australasian Marketing Journal (AMJ)Author(s): Sara Quach, Chandana Hewege, Viet LeAbstractThe main objectives of this study are twofold: (1) to gauge the expressions of loyalty toward a service provider, (2) to identify possible transformations of loyalty in the contractual service settings. Using an integrative theoretical perspective, the study presents a more holistic understanding of the dynamics of loyalty transformation taking a processual view. Following an interpretive research approach, we conducted twenty-eight semi-structured interviews with customers and managers of major mobile telephony service providers. The findings confirm that customer loyalty can transform into various states: (1) fanaticism, (2) stage of transition, (3) point of disinterest, and (4) state of betrayal. Moreover, it is determined that customers could express their loyalty to the service provider in several ways signifying their concern, advocacy, rituals, identification, beliefs, and nostalgic feelings.
       
 
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