Subjects -> ADVERTISING AND PUBLIC RELATIONS (Total: 23 journals)
Showing 1 - 8 of 8 Journals sorted alphabetically
Advertising & Society Review     Full-text available via subscription   (Followers: 15)
Book History     Full-text available via subscription   (Followers: 193)
Design and Culture : The Journal of the Design Studies Forum     Hybrid Journal   (Followers: 29)
Foundations and Trends® in Marketing     Full-text available via subscription   (Followers: 18)
International Journal of Advertising     Full-text available via subscription   (Followers: 33)
International Journal of Complexity in Leadership and Management     Hybrid Journal   (Followers: 29)
International Journal of Market Research     Full-text available via subscription   (Followers: 19)
Journal of Advertising     Hybrid Journal   (Followers: 30)
Journal of Advertising Research     Full-text available via subscription   (Followers: 27)
Journal of Consumer Psychology     Hybrid Journal   (Followers: 44)
Journal of Current Issues & Research in Advertising     Hybrid Journal   (Followers: 10)
Journal of Interactive Advertising     Open Access   (Followers: 14)
Journal of International Marketing     Full-text available via subscription   (Followers: 30)
Journal of Marketing     Full-text available via subscription   (Followers: 57)
Journal of Marketing Research     Full-text available via subscription   (Followers: 72)
Journal of Public Policy & Marketing     Full-text available via subscription   (Followers: 18)
Journal of Public Relations Research     Hybrid Journal   (Followers: 23)
Opinião Pública     Open Access  
Place Branding and Public Diplomacy     Hybrid Journal   (Followers: 5)
Public Relations Inquiry     Hybrid Journal   (Followers: 9)
Public Relations Review     Hybrid Journal   (Followers: 21)
RAE-eletrônica     Open Access   (Followers: 2)
Revista Internacional de Relaciones Públicas     Open Access   (Followers: 1)
Similar Journals
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Journal of Public Policy & Marketing
Journal Prestige (SJR): 1.328
Citation Impact (citeScore): 2
Number of Followers: 18  
 
  Full-text available via subscription Subscription journal
ISSN (Print) 0743-9156 - ISSN (Online) 1547-7207
Published by American Marketing Association Homepage  [4 journals]
  • Institutionalizing Diversity-and-Inclusion-Engaged Marketing for
           Multicultural Marketplace Well-Being
    • Authors: Eva Kipnis, Catherine Demangeot, Chris Pullig, Samantha N.N. Cross, Charles Chi Cui, Cristina Galalae, Shauna Kearney, Tana Cristina Licsandru, Carlo Mari, Verónica Martín Ruiz, Samantha Swanepoel, Lizette Vorster, Jerome D. Williams
      Abstract: Journal of Public Policy & Marketing, Ahead of Print.
      Within an institutional theory framework, this article identifies three interconnected fields of the marketing institution—research, education, and practice—that contribute to advancing the diversity and inclusion discourse in promoting multicultural marketplace well-being. Conducting three studies, one in each field and across contexts in three continents, the authors identify barriers that inhibit effective implementation of diversity and inclusion initiatives in today’s multicultural marketplaces. These barriers exist within and across fields and pertain to cultural-cognitive (shared meanings), normative (normative factors), and regulatory (rules and systems) pillars supporting the existence or transformation of institutions. From the research findings, the authors provide specific guidance for institutional work within marketing’s fields and policy developments needed to advance diversity-and-inclusion-engaged marketing for enhancing multicultural marketplace well-being.
      Citation: Journal of Public Policy & Marketing
      PubDate: 2021-01-12T02:17:50Z
      DOI: 10.1177/0743915620975415
       
  • Journal of Public Policy & Marketing: A Strategic Vision for Rigor,
           Relevance, and Inclusivity
    • Authors: Kelly D. Martin, Maura L. Scott
      Pages: 1 - 6
      Abstract: Journal of Public Policy & Marketing, Volume 40, Issue 1, Page 1-6, January 2021.

      Citation: Journal of Public Policy & Marketing
      PubDate: 2020-05-14T03:30:33Z
      DOI: 10.1177/0743915620928090
      Issue No: Vol. 40, No. 1 (2020)
       
  • LGBT Workplace Equality Policy and Customer Satisfaction: The Roles of
           Marketing Capability and Demand Instability
    • Authors: Pankaj C. Patel, Cong Feng
      Pages: 7 - 26
      Abstract: Journal of Public Policy & Marketing, Volume 40, Issue 1, Page 7-26, January 2021.
      A lesbian, gay, bisexual, and transgender workplace equality policy (LGBT-WEP) helps signal and reinforce the organizational commitment to workplace equality and diversity. Prior evidence suggests that LGBT-WEP is viewed favorably by stakeholders (customers, employees, and channel partners) and influences firm performance. Drawing on stakeholder theory and the resource-based view of the firm, the authors examine whether LGBT-WEP influences customer satisfaction through marketing capability and whether demand instability dampens these associations. To alleviate endogeneity concerns of LGBT-WEP, they exploit the plausibly exogenous state-to-state variations in workplace equality policies determined by statewide laws on nondiscrimination based on sexual orientation. Empirical results indicate that LGBT-WEP positively influences customer satisfaction both directly and through enhanced marketing capability. Demand instability, however, dampens these associations. Additional analyses with alternate measures of key variables, alternate distributional assumption, and alternate model specifications yield consistent results.
      Citation: Journal of Public Policy & Marketing
      PubDate: 2020-09-10T01:55:54Z
      DOI: 10.1177/0743915620945259
      Issue No: Vol. 40, No. 1 (2020)
       
  • Online Reviews of Credence Service Providers: What Do Consumers Evaluate,
           
    • Authors: Shannon Lantzy, Rebecca W. Hamilton, Yu-Jen Chen, Katherine Stewart
      Pages: 27 - 44
      Abstract: Journal of Public Policy & Marketing, Volume 40, Issue 1, Page 27-44, January 2021.
      Consumer-generated online reviews of credence service providers, such as doctors, have become common on platforms such as Yelp and RateMDs. Yet doctors have challenged the legitimacy of these platforms on the grounds that consumers do not have the expertise required to evaluate the quality of the medical care they receive. This challenge is supported by the economics of information literature, which has characterized doctors as a credence service, meaning that consumers cannot evaluate quality even after consumption. Are interventions needed to ensure that consumers are not misled by these reviews' Data from real online reviews shows that many of the claims made in real reviews of credence service providers focus on experience attributes, such as promptness, which consumers can typically evaluate, rather than credence attributes, such as knowledge. Follow-up experiments show that consumers are more likely to believe experience claims (vs. credence claims) made by other consumers, claims that are supported by data, and longer reviews even if they are not more informative. The authors discuss implications for consumers and credence service providers and possible policy interventions.
      Citation: Journal of Public Policy & Marketing
      PubDate: 2020-10-08T10:46:20Z
      DOI: 10.1177/0743915620950676
      Issue No: Vol. 40, No. 1 (2020)
       
  • Look, Puppies! A Visual Content Analysis of Required Risk Statements
           Embedded in Direct-to-Consumer Pharmaceutical Advertising
    • Authors: Jesse King, Leslie Koppenhafer, Robert Madrigal
      Pages: 45 - 61
      Abstract: Journal of Public Policy & Marketing, Volume 40, Issue 1, Page 45-61, January 2021.
      Direct-to-consumer advertising (DTCA) on television is a prominent source of information about medical conditions and their potential treatments. In the United States, the Food and Drug Administration (FDA) requires that DTCA include a major statement presenting the medication’s most important risk information in a fair and balanced manner. However, there is growing concern about the visual content that accompanies this risk information within DTCA major statements. Specifically, the FDA has failed to provide guidance on how to measure DTCA’s adherence to the fair and balanced provision. This research introduces eight metrics organized into three categories to perform a visual content analysis of 230 existing DTCAs. Using these metrics, the authors test for differences in visual content between the major risk statement and the remaining portions of an ad. Our results indicate that the major risk statements of DTCAs feature more positive imagery, visually complex imagery, and motion than other portions of the ads. The authors discuss the implications of these findings for public policy makers, consumers, and marketers.
      Citation: Journal of Public Policy & Marketing
      PubDate: 2020-02-17T01:00:18Z
      DOI: 10.1177/0743915619889052
      Issue No: Vol. 40, No. 1 (2020)
       
  • The Regulatory and Marketing Environment Surrounding the Legalization of
           Retail Marijuana and the Impact on Youth
    • Authors: Kathleen Kelly, Christopher Berry, Maria Leonora G. Comello, Heather Bowen Ray
      Pages: 62 - 82
      Abstract: Journal of Public Policy & Marketing, Volume 40, Issue 1, Page 62-82, January 2021.
      This paper explores the intersections of emerging recreational marijuana policy and large-scale contemporary marketing practices. The authors examine the evolution of current policies and the overall regulatory environment related to the legalization and marketing of recreational marijuana in the United States, exploring current and possible effects of marijuana legalization on adolescent uptake. Although the federal government still classifies marijuana as a Schedule I drug and prohibits possession and sale of the drug for both medical and recreational purposes, states are moving toward legalization. Implications of legalization are explored from the perspectives of regulation, harm reduction, and risk perception. The authors make recommendations and develop propositions regarding future research needed to evaluate the marketing implications and regulatory efforts aimed at U.S. adolescents.
      Citation: Journal of Public Policy & Marketing
      PubDate: 2020-05-05T04:38:02Z
      DOI: 10.1177/0743915620911632
      Issue No: Vol. 40, No. 1 (2020)
       
  • Introduction to the Commentary Series: Inequalities and Divides as We
           Continue to Grapple with a Global Pandemic
    • Authors: Maura L. Scott, Kelly D. Martin
      Pages: 83 - 88
      Abstract: Journal of Public Policy & Marketing, Volume 40, Issue 1, Page 83-88, January 2021.

      Citation: Journal of Public Policy & Marketing
      PubDate: 2020-12-10T09:58:40Z
      DOI: 10.1177/0743915620974614
      Issue No: Vol. 40, No. 1 (2020)
       
  • Race in the Marketplace and COVID-19
    • Authors: David Crockett, Sonya A. Grier
      Pages: 89 - 91
      Abstract: Journal of Public Policy & Marketing, Volume 40, Issue 1, Page 89-91, January 2021.

      Citation: Journal of Public Policy & Marketing
      PubDate: 2020-05-28T03:40:09Z
      DOI: 10.1177/0743915620931448
      Issue No: Vol. 40, No. 1 (2020)
       
  • An “Essential Services” Workforce for Crisis Response
    • Authors: Leonard L. Berry, Brad Stuart
      Pages: 92 - 93
      Abstract: Journal of Public Policy & Marketing, Volume 40, Issue 1, Page 92-93, January 2021.

      Citation: Journal of Public Policy & Marketing
      PubDate: 2020-05-28T03:40:08Z
      DOI: 10.1177/0743915620928111
      Issue No: Vol. 40, No. 1 (2020)
       
  • Time to Flatten the Curves on COVID-19 and Climate Change. Marketing Can
           Help.
    • Authors: Martin Mende, Vasubandhu Misra
      Pages: 94 - 96
      Abstract: Journal of Public Policy & Marketing, Volume 40, Issue 1, Page 94-96, January 2021.

      Citation: Journal of Public Policy & Marketing
      PubDate: 2020-05-28T03:40:09Z
      DOI: 10.1177/0743915620930695
      Issue No: Vol. 40, No. 1 (2020)
       
  • Uncertainty and Risk Are Multidimensional: Lessons from the COVID-19
           Pandemic
    • Authors: David W. Stewart
      Pages: 97 - 98
      Abstract: Journal of Public Policy & Marketing, Volume 40, Issue 1, Page 97-98, January 2021.

      Citation: Journal of Public Policy & Marketing
      PubDate: 2020-05-28T03:40:05Z
      DOI: 10.1177/0743915620930007
      Issue No: Vol. 40, No. 1 (2020)
       
  • Scarcity and Coronavirus
    • Authors: Rebecca Hamilton
      Pages: 99 - 100
      Abstract: Journal of Public Policy & Marketing, Volume 40, Issue 1, Page 99-100, January 2021.

      Citation: Journal of Public Policy & Marketing
      PubDate: 2020-05-28T03:40:08Z
      DOI: 10.1177/0743915620928110
      Issue No: Vol. 40, No. 1 (2020)
       
  • Supply Chain Management Amid the Coronavirus Pandemic
    • Authors: Terry L. Esper
      Pages: 101 - 102
      Abstract: Journal of Public Policy & Marketing, Volume 40, Issue 1, Page 101-102, January 2021.

      Citation: Journal of Public Policy & Marketing
      PubDate: 2020-05-28T03:40:06Z
      DOI: 10.1177/0743915620932150
      Issue No: Vol. 40, No. 1 (2020)
       
  • The Pandemic Ripple Effect: Understanding Marketing and Public Policy
           Opportunities in the Pharmaceutical Industry
    • Authors: Matthew E. Sarkees, M. Paula Fitzgerald, Cait Lamberton
      Pages: 103 - 104
      Abstract: Journal of Public Policy & Marketing, Volume 40, Issue 1, Page 103-104, January 2021.

      Citation: Journal of Public Policy & Marketing
      PubDate: 2020-05-28T03:40:11Z
      DOI: 10.1177/0743915620930693
      Issue No: Vol. 40, No. 1 (2020)
       
  • Pandemic Reveals Vulnerabilities in Food Access: Confronting Hunger Amidst
           a Crisis
    • Authors: Melissa G. Bublitz, Natalie Czarkowski, Jonathan Hansen, Laura A. Peracchio, Sherrie Tussler
      Pages: 105 - 107
      Abstract: Journal of Public Policy & Marketing, Volume 40, Issue 1, Page 105-107, January 2021.

      Citation: Journal of Public Policy & Marketing
      PubDate: 2020-05-28T03:40:05Z
      DOI: 10.1177/0743915620929998
      Issue No: Vol. 40, No. 1 (2020)
       
  • Consumer Privacy During (and After) the COVID-19 Pandemic
    • Authors: Aaron R. Brough, Kelly D. Martin
      Pages: 108 - 110
      Abstract: Journal of Public Policy & Marketing, Volume 40, Issue 1, Page 108-110, January 2021.

      Citation: Journal of Public Policy & Marketing
      PubDate: 2020-05-28T03:40:05Z
      DOI: 10.1177/0743915620929999
      Issue No: Vol. 40, No. 1 (2020)
       
  • Solving Global Crises via Desktop Manufacturing
    • Authors: Aric Rindfleisch, Myoung Hee Kim
      Pages: 111 - 112
      Abstract: Journal of Public Policy & Marketing, Volume 40, Issue 1, Page 111-112, January 2021.

      Citation: Journal of Public Policy & Marketing
      PubDate: 2020-05-28T03:40:10Z
      DOI: 10.1177/0743915620930694
      Issue No: Vol. 40, No. 1 (2020)
       
  • A Demonstration of Symbiotic Academic-Social Enterprise in Subsistence
           Marketplaces: Researching and Designing Customized Sustainability Literacy
           Education in Tanzania
    • Authors: Madhubalan Viswanathan, Sara Baskentli, Samanthika Gallage, Diane M. Martin, Maria Ramirez-Grigortsuk, Saroja Subrahmanyan
      Abstract: Journal of Public Policy & Marketing, Ahead of Print.
      This article demonstrates symbiotic academic-social enterprise (SASE), a bottom-up approach intertwined with the subsistence marketplace research stream. The SASE approach is unique in coevolving academic and social initiatives in parallel for the express purpose of achieving dual objectives: societally relevant research and social impact over an extended period. Distinct from typical action research approaches, the directionality between research and practice in this approach is circular or mutual rather than linear, the time frame continuous rather than discrete, and the unit of analysis the entire enterprise rather than a single project. Thus, SASE is fundamentally a bottom-up, learning-by-doing approach that developed in contexts characterized by a confluence of uncertainties for communities and a confluence of unfamiliarities for researchers and practitioners. The authors demonstrate this approach in the context of creating sustainability literacy education in Tanzania based on unique climate change impacts in the region. The academic research enterprise provides bottom-up insights about climate change and potential approaches to sustainability literacy education. A sustainability literacy education pilot project demonstrates an initiative in the social enterprise aspect of the approach. Finally, the authors derive public policy and marketing implications of SASE.
      Citation: Journal of Public Policy & Marketing
      PubDate: 2020-12-22T07:23:25Z
      DOI: 10.1177/0743915620968506
       
  • Operationalizing Critical Race Theory in the Marketplace
    • Authors: Sonja Martin Poole, Sonya A. Grier, Kevin D. Thomas, Francesca Sobande, Akon E. Ekpo, Lez Trujillo Torres, Lynn A. Addington, Melinda Weekes-Laidlow, Geraldine Rosa Henderson
      Abstract: Journal of Public Policy & Marketing, Ahead of Print.
      Race is integral to the functioning and ideological underpinnings of marketplace actions yet remains undertheorized in marketing. To understand and transform the insidious ways in which race operates, the authors examine its impact in marketplaces and how these effects are shaped by intersecting forms of systemic oppression. They introduce critical race theory (CRT) to the marketing community as a useful framework for understanding consumers, consumption, and contemporary marketplaces. They outline critical theory traditions as utilized in marketing and specify the particular role of CRT as a lens through which scholars can understand marketplace dynamics. The authors delineate key CRT tenets and how they may shape the way scholars conduct research, teach, and influence practice in the marketing discipline. To clearly highlight CRT’s overall potential as a robust analytical tool in marketplace studies, the authors elaborate on the application of artificial intelligence to consumption markets. This analysis demonstrates how CRT can support an enhanced understanding of the role of race in markets and lead to a more equitable version of the marketplace than what currently exists. Beyond mere procedural modifications, applying CRT to marketplace studies mandates a paradigm shift in how marketplace equity is understood and practiced.
      Citation: Journal of Public Policy & Marketing
      PubDate: 2020-12-14T05:04:55Z
      DOI: 10.1177/0743915620964114
       
  • Are Sugar-Sweetened Beverage Taxes Effective' Reviewing the Evidence
           Through a Marketing Systems Lens
    • Authors: Marius Claudy, Gerardine Doyle, Lisa Marriott, Norah Campbell, Grace O’Malley
      Abstract: Journal of Public Policy & Marketing, Ahead of Print.
      The overconsumption of sugar-sweetened beverages (SSBs) is associated with noncommunicable diseases such as obesity, type 2 diabetes, and cancer. Voluntary industry codes have largely failed to curb the overconsumption of sugar, and governments globally are increasingly willing to impose taxes on SSBs. However, the effectiveness of SSB taxation varies significantly. Drawing on a systematic review of the most recent literature (N = 79), the authors find that heterogeneity in outcomes is likely to result from idiosyncratic conditions within marketing systems. Building on marketing systems theory, they identify and critically evaluate (omitted) factors within the marketing environment that have an impact on the effectiveness of SSB taxation. Findings reveal that most studies to date focus on demand-side issues, often omitting supply-side responses such as reformulation or pass-through rates. Furthermore, studies largely disregard evidence from marketing and behavioral sciences, which show that taxation works through psychological mechanisms other than price. Finally, the authors find that few studies have systematically evaluated the complementary effects of SSB taxation and other health-promoting policies. By highlighting these blind spots in the current SSB taxation knowledge, the authors provide fruitful avenues for future research at the nexus of marketing and public policy.
      Citation: Journal of Public Policy & Marketing
      PubDate: 2020-12-09T10:05:36Z
      DOI: 10.1177/0743915620965153
       
  • Rethinking Service Systems and Public Policy: A Transformative Refugee
           Service Experience Framework
    • Authors: Silke Boenigk, Raymond Fisk, Sertan Kabadayi, Linda Alkire, Lilliemay Cheung, Canan Corus, Jörg Finsterwalder, Aaron A. Kreimer, Nadina Luca, Mansour Omeira, Pallab Paul, Marcos F. Santos, Nina Smidt
      Abstract: Journal of Public Policy & Marketing, Ahead of Print.
      The global refugee crisis is a complex humanitarian problem. Service researchers can assist in solving this crisis because refugees are immersed in complex human service systems. Drawing on marketing, sociology, transformative service, and consumer research literature, this study develops a Transformative Refugee Service Experience Framework to enable researchers, service actors, and public policy makers to navigate the challenges faced throughout a refugee’s service journey. The primary dimensions of this framework encompass the spectrum from hostile to hospitable refugee service systems and the resulting suffering or well-being in refugees’ experiences. The authors conceptualize this at three refugee service journey phases (entry, transition, and exit) and at three refugee service system levels (macro, meso, and micro) of analysis. The framework is supported by brief examples from a range of service-related refugee contexts as well as a Web Appendix with additional cases. Moreover, the authors derive a comprehensive research agenda from the framework, with detailed research questions for public policy and (service) marketing researchers. Managerial directions are provided to increase awareness of refugee service problems; stimulate productive interactions; and improve collaboration among public and nonprofit organizations, private service providers, and refugees. Finally, this work provides a vision for creating hospitable refugee service systems.
      Citation: Journal of Public Policy & Marketing
      PubDate: 2020-11-06T03:57:41Z
      DOI: 10.1177/0743915620962815
       
  • Negotiated Agency in the Face of Consumption Constraints: A Study of Women
           Entrepreneurs in Subsistence Contexts
    • Authors: Srinivas Venugopal, Madhubalan Viswanathan
      Abstract: Journal of Public Policy & Marketing, Ahead of Print.
      Millions of women entrepreneurs in subsistence contexts face consumption constraints while embedded in strongly patriarchal social institutions. In these contexts, the place for women is believed to be within the home as homemakers and not in the market as entrepreneurs. Yet these women are able to overcome gender-based institutional barriers and engage with the marketplace as entrepreneurs as a way to overcome consumption constraints. The authors conducted a longitudinal qualitative study of women entrepreneurs in low-income neighborhoods of Chennai, India, to understand (1) what motivates women to overcome the gender-based institutional barriers to entrepreneurial action and (2) how they can overcome the “iron cage” of institutional norms to initiate and sustain entrepreneurial action. The findings help the authors theorize the process of negotiated agency and elaborate on the microprocesses that underlie its enactment. Substantively, they demonstrate how consumption constraints in poverty trigger entrepreneurial agency among low-income women. The authors build on the findings to offer welfare-enhancing policy recommendations.
      Citation: Journal of Public Policy & Marketing
      PubDate: 2020-10-07T09:57:03Z
      DOI: 10.1177/0743915620953821
       
  • Is Savings Automation Helpful to Liquid Savings' It Depends on Whether
           You Have a Savings Habit
    • Authors: Casey Newmeyer, Dee Warmath, Genevieve E. O’Connor, Nancy Wong
      Abstract: Journal of Public Policy & Marketing, Ahead of Print.
      In general, Americans are not savers, which contributes to their inability to absorb even small financial shocks and increases their potential for financial hardship. Savings automation has been promoted as a solution to overcome the behavioral constraints (or limitations) that hinder individual savings behavior. The result has been a proliferation of automated savings programs with the goal of helping people save money without their notice as a way to overcome their tendency to consume. However, scant research has examined the efficacy of this “save people from themselves” approach. This article explores the importance of having a saver mindset, regardless of income, in the success of savings automation. Results from two studies demonstrate that the benefits of automation for liquid savings accrue at a higher rate for individuals with lower incomes and that this benefit depends on the presence of a personal savings orientation. The findings suggest that savings programs should try to build a savings habit and mindset among consumers, especially for those with lower incomes.
      Citation: Journal of Public Policy & Marketing
      PubDate: 2020-09-23T04:24:19Z
      DOI: 10.1177/0743915620950216
       
  • Parents, Products, and the Development of Preferences: Child Palate and
           Food Choice in an Obesogenic Environment
    • Authors: T. Bettina Cornwell, Eric Setten, Sung-Hee W. Paik, Ravi Pappu
      Abstract: Journal of Public Policy & Marketing, Ahead of Print.
      Food systems and the ways food products are formulated, packaged, and marketed contribute to obesogenic environments. The current research focuses on products informally referred to as junk food (foods high in sugar, fat, and salt) and how they function as a mechanism in developing taste preferences in children three to five years old. Across two studies, the authors examine how parents’ taste preferences, their lay theories of self-control, and their resulting decisions about foods to provide to their children are associated with their children’s taste preferences and consumption of healthy food. Using a parent survey, Study 1 examines how parent preferences and exposure to junk food contribute to the development of child food preferences. Study 2, which is based on a parent survey and observation of child meals out of home, confirms Study 1 findings. Furthermore, Study 2 shows how parental lay theories and parental decisions regarding junk food provided to a child are related to the child’s consumption of vegetables. Implications for food brands, policy, and parents are discussed.
      Citation: Journal of Public Policy & Marketing
      PubDate: 2020-08-06T10:50:39Z
      DOI: 10.1177/0743915620939581
       
  • Rise Up: Understanding Youth Social Entrepreneurs and Their Ecosystems
    • Authors: Melissa G. Bublitz, Lan Nguyen Chaplin, Laura A. Peracchio, Ashley Deutsch Cermin, Mentor Dida, Jennifer Edson Escalas, Meike Eilert, Alexei Gloukhovtsev, Elizabeth G. Miller
      Abstract: Journal of Public Policy & Marketing, Ahead of Print.
      This research focuses on youth social entrepreneurs who are leading ventures that address pressing societal problems including climate change, gun reform, and social justice. It answers Journal of Public Policy & Marketing’s call for more research in marketing on social entrepreneurship. Consistent with the mission of Transformative Consumer Research to enhance individual and societal well-being, this research explores how the dynamic ecosystem of youth social entrepreneurs empowers them to rise up to transform people, communities, and the future for the better. The authors partnered with 20 established youth social entrepreneurs who have founded social impact initiatives as well as two organizations that support youth social entrepreneurs, Ashoka and Future Coalition, to develop a framework for understanding the ecosystem that encourages youth social entrepreneurs to enhance people’s well-being and make the world a better place. This framework integrates the experiences of these youth social entrepreneur partners and extant literature in marketing and related disciplines to provide guidance that can help researchers, policy makers, educators, and parents design an environment to support the success of youth social entrepreneurs.
      Citation: Journal of Public Policy & Marketing
      PubDate: 2020-08-04T11:59:56Z
      DOI: 10.1177/0743915620937702
       
  • Saving Behavior Within and Across Developing Nations: Implications for
           Public Policy Makers
    • Authors: Colin B. Gabler, Ronald Paul Hill, V. Myles Landers
      Abstract: Journal of Public Policy & Marketing, Ahead of Print.
      Although the idea that people should save some portion of their incomes is undisputed, much extant consumer and public policy research on this topic concentrates on citizens in the developed world. Whether saving behavior is similar or different in developing countries has yet to be adequately explored. To address this research gap, the authors investigate how the proclivity to save money may influence consumption adequacy and life satisfaction across these nations and, even more fundamentally, how the ability to earn income may ultimately influence the ability to save. They compare these relationships across BRICS countries with the United States as a surrogate for developed nations. Using the University of Michigan’s World Values Survey, the authors investigate Wave 6 to determine what may underlie differences across countries. The results demonstrate that motivations and their relationships with saving behavior and consumption adequacy vary significantly. Each then plays a role in how satisfied individuals are with their lives. Findings highlight how to develop public policies to enhance saving behavior, along with research directions consonant with the study objectives.
      Citation: Journal of Public Policy & Marketing
      PubDate: 2020-06-29T09:46:27Z
      DOI: 10.1177/0743915620925085
       
  • How Product Type and Organic Label Structure Combine to Influence
           Consumers’ Evaluations of Organic Foods
    • Authors: Jeffrey R. Parker, Iman Paul, Ryan Hamilton, Omar Rodriguez-Vila, Sundar G. Bharadwaj
      Abstract: Journal of Public Policy & Marketing, Ahead of Print.
      This research finds that how a firm conveys a food’s organic nature through an organic label impacts consumers’ evaluation of that food. Consistent with previous research, adding organic labels to foods is detrimental to evaluations of vice (but not virtue) foods, but simple changes to the structure of the organic label attenuate the negative effect of such labels on evaluations of vice foods. Specifically, whereas product-level organic labels (e.g., “organic burrito”) result in lower evaluations of vice foods, ingredient-level organic labels (e.g., “burrito with all organic ingredients”) do not. No effect of organic label structure is found for virtue foods. The authors draw on theories of feature-based categorical typicality and fluency to suggest one psychological process by which organic label structure can impact consumers’ evaluations of vice foods.
      Citation: Journal of Public Policy & Marketing
      PubDate: 2020-06-23T04:34:12Z
      DOI: 10.1177/0743915620922873
       
 
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