 Subjects -> ADVERTISING AND PUBLIC RELATIONS (Total: 23 journals)
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- “Should Have I Bought the Other One'” Experiencing Regret in
Global Versus Local Brand Purchase Decisions- Authors: Vasileios Davvetas, Adamantios Diamantopoulos
Pages: 1 - 21
Abstract: Journal of International Marketing, Volume 26, Issue 2, Page 1-21, June 2018.
Citation: Journal of International Marketing
PubDate: 2018-06-01T01:01:01Z
DOI: 10.1509/jim.17.0040
Issue No: Vol. 26, No. 2 (2018)
- Toward a Yin-Yang Balancing Perspective of Relational (Guanxi) Gatekeeping
in International Exchange Relationships in China- Authors: Hongzhi Gao, Monica Ren, Qing Miao
Pages: 22 - 42
Abstract: Journal of International Marketing, Volume 26, Issue 2, Page 22-42, June 2018.
Citation: Journal of International Marketing
PubDate: 2018-06-01T01:00:48Z
DOI: 10.1509/jim.16.0131
Issue No: Vol. 26, No. 2 (2018)
- Behavioral Implications of International Social Media Advertising: An
Investigation of Intervening and Contingency Factors- Authors: Wesley J. Johnston, Shadab Khalil, Angelina Nhat Hanh Le, Julian Ming-Sung Cheng
Pages: 43 - 61
Abstract: Journal of International Marketing, Volume 26, Issue 2, Page 43-61, June 2018.
Citation: Journal of International Marketing
PubDate: 2018-06-01T01:01:29Z
DOI: 10.1509/jim.16.0125
Issue No: Vol. 26, No. 2 (2018)
- Understanding Earliness of Internationalization and Its Impact on
Postentry Geographic Diversity of International Young Ventures- Authors: Aiqi Wu, Lianxi Zhou
Pages: 62 - 79
Abstract: Journal of International Marketing, Volume 26, Issue 2, Page 62-79, June 2018.
Citation: Journal of International Marketing
PubDate: 2018-06-01T01:01:13Z
DOI: 10.1509/jim.16.0123
Issue No: Vol. 26, No. 2 (2018)
- Culturally Contingent Electronic Word-of-Mouth Signaling and Screening: A
Comparative Study of Product Reviews in the United States and Japan- Authors: Hsin-Chen Lin, Manohar U. Kalwani
Pages: 80 - 102
Abstract: Journal of International Marketing, Volume 26, Issue 2, Page 80-102, June 2018.
Citation: Journal of International Marketing
PubDate: 2018-06-01T01:01:40Z
DOI: 10.1509/jim.17.0016
Issue No: Vol. 26, No. 2 (2018)
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