Subjects -> ADVERTISING AND PUBLIC RELATIONS (Total: 23 journals)
Showing 1 - 8 of 8 Journals sorted alphabetically
Advertising & Society Review     Full-text available via subscription   (Followers: 15)
Book History     Full-text available via subscription   (Followers: 192)
Design and Culture : The Journal of the Design Studies Forum     Hybrid Journal   (Followers: 29)
Foundations and Trends® in Marketing     Full-text available via subscription   (Followers: 18)
International Journal of Advertising     Full-text available via subscription   (Followers: 33)
International Journal of Complexity in Leadership and Management     Hybrid Journal   (Followers: 29)
International Journal of Market Research     Full-text available via subscription   (Followers: 19)
Journal of Advertising     Hybrid Journal   (Followers: 30)
Journal of Advertising Research     Full-text available via subscription   (Followers: 27)
Journal of Consumer Psychology     Hybrid Journal   (Followers: 44)
Journal of Current Issues & Research in Advertising     Hybrid Journal   (Followers: 10)
Journal of Interactive Advertising     Open Access   (Followers: 15)
Journal of International Marketing     Full-text available via subscription   (Followers: 30)
Journal of Marketing     Full-text available via subscription   (Followers: 57)
Journal of Marketing Research     Full-text available via subscription   (Followers: 72)
Journal of Public Policy & Marketing     Full-text available via subscription   (Followers: 18)
Journal of Public Relations Research     Hybrid Journal   (Followers: 23)
Opinião Pública     Open Access  
Place Branding and Public Diplomacy     Hybrid Journal   (Followers: 5)
Public Relations Inquiry     Hybrid Journal   (Followers: 9)
Public Relations Review     Hybrid Journal   (Followers: 21)
RAE-eletrônica     Open Access   (Followers: 2)
Revista Internacional de Relaciones Públicas     Open Access   (Followers: 1)
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Journal of Consumer Psychology
Journal Prestige (SJR): 3.048
Citation Impact (citeScore): 4
Number of Followers: 44  
  Hybrid Journal Hybrid journal (It can contain Open Access articles)
ISSN (Print) 1057-7408 - ISSN (Online) 1532-7663
Published by Elsevier Homepage  [3203 journals]
  • The Impact of Identity Breadth on Consumer Preference for Advanced
    • Authors: Ying Ding; Echo Wen Wan; Jing Xu
      Abstract: Publication date: Available online 2 December 2016
      Source:Journal of Consumer Psychology
      Author(s): Ying Ding, Echo Wen Wan, Jing Xu
      Prior research documents that individuals may categorize themselves along a hierarchy of social identities and that their subsequent behavior is guided by whichever identity is salient at the moment. The current research investigates how activating one's social identity at different breadth levels influences consumers' subjective knowledge and the consequences for product choice. We propose and document that consumers will perceive that they have greater knowledge and thus prefer more advanced product options when their broad identity rather than narrow identity is salient (experiment 1). We also rule out simple categorization mindset and construal level as the alternative explanations of the identity breadth effect (experiments 2A and 2B). Moreover, our findings suggest that the effect of identity breadth on subjective knowledge will lessen for consumers with high self-esteem (experiment 3) and will reverse when the product domain is highly relevant to the narrow identity (experiment 4). Both theoretical contributions and marketing implications are discussed.

      PubDate: 2016-12-04T02:25:10Z
      DOI: 10.1016/j.jcps.2016.11.001
  • Oppositional Brand Choice: Using Brands to Respond to Relationship
    • Authors: Danielle J. Brick; Gavan J. Fitzsimons
      Abstract: Publication date: Available online 20 October 2016
      Source:Journal of Consumer Psychology
      Author(s): Danielle J. Brick, Gavan J. Fitzsimons
      Within close relationships individuals feel a variety of emotions toward their partner, often including frustration. In the present research we suggest a novel way in which individuals respond to frustration with their partner is through their choice of brands. Specifically, we introduce the concept of oppositional brand choice, which we define as occurring when individuals choose a brand for themselves that is in opposition to the one they believe their partner prefers. Importantly, we posit that this effect is specific to individuals who are low in relationship power. Across several studies, including a subliminal priming lab study, we find that people who are lower in relationship power and are frustrated with their partner make significantly more oppositional brand choices. Further, we find that this effect is not due to a shift in underlying brand preferences. The current research has implications for theory in brand choice, close relationships, emotions, and social power.

      PubDate: 2016-10-25T19:02:27Z
      DOI: 10.1016/j.jcps.2016.10.002
  • “Every Coin Has Two Sides”: The Effects of Dialectical Thinking and
           Attitudinal Ambivalence on Psychological Discomfort and Consumer Choice
    • Authors: Jun Pang; Hean Tat Keh; Xiuping Li; Durairaj Maheswaran
      Abstract: Publication date: Available online 11 October 2016
      Source:Journal of Consumer Psychology
      Author(s): Jun Pang, Hean Tat Keh, Xiuping Li, Durairaj Maheswaran
      Prior research suggests that consumers experience psychological discomfort when they make a choice under attitudinal ambivalence. The research reported here examines systematic cross-cultural variations in psychological discomfort as a function of dialectical thinking and attitudinal ambivalence in the context of choice. It shows that compared to nondialectical (Western) consumers, dialectical (Eastern) consumers experience less psychological discomfort when they hold bivalent evaluations of the focal object, but more psychological discomfort when they hold univalent evaluations (Study 1). It also identifies “uncertainty about making the correct choice” as the underlying process that accounts for these findings (Study 2). In addition, this research explores the downstream effects of psychological discomfort on choice deferral in the context of free choice (Study 3) and preference reversal in the context of forced choice (Study 4). Contributions to and implications for research on attitudinal ambivalence, choice behavior, and dialectical thinking are discussed.

      PubDate: 2016-10-18T16:53:57Z
      DOI: 10.1016/j.jcps.2016.10.001
  • A Meta-Analysis of Parental Style and Consumer Socialization of Children
    • Authors: Jessica Mikeska; Robert L. Harrison; Les Carlson
      Abstract: Publication date: Available online 8 October 2016
      Source:Journal of Consumer Psychology
      Author(s): Jessica Mikeska, Robert L. Harrison, Les Carlson
      This meta-analysis attempts to offer an overall cumulative effect estimate of the parental style–consumer socialization relationship(s) across 73 studies examining child outcomes, including 173 unique consumer socialization dependent variables – ranging from understanding advertising practices to weight status to theft – among approximately 200,000 child respondents. This meta-analysis offers two contributions to the consumer socialization literature. It systematically confirms the influence that parental Restrictiveness (relative to Permissiveness) has on raising children adept at positively interacting – and avoiding negative interactions – with the marketplace and related environments. Also, this meta-analysis supports prior literature's depiction of the Authoritative parenting style as especially important to these positive interactions with the marketplace, in particular among older children and psychosocial-type outcomes. Finally, this research is the first to provide a comprehensive confirmation of differences in child thinking, believing, doing, choosing not to do, feeling, etc. as attributable to different parental styles.

      PubDate: 2016-10-11T14:29:50Z
      DOI: 10.1016/j.jcps.2016.09.004
  • How inferred contagion biases dispositional judgments of others
    • Authors: Sean Hingston; Justin McManus Theodore Noseworthy
      Abstract: Publication date: Available online 4 October 2016
      Source:Journal of Consumer Psychology
      Author(s): Sean T. Hingston, Justin F. McManus, Theodore J. Noseworthy
      Drawing on recent evidence suggesting that beliefs about contagion underlie the market for celebrity-contaminated objects, the current work investigates how people can make biased dispositional judgments about consumers who own such objects. Results from four experiments indicate that when a consumer comes in contact with a celebrity-contaminated object and behaves in a manner that is inconsistent with the traits associated with that celebrity, people tend to make more extreme judgments of them. For instance, if the celebrity excels at a particular task, but the target who has come into contact with the celebrity-contaminated object performs poorly, people reflect more harshly on the target. This occurs because observers implicitly expect that a consumer will behave in a way that is consistent with the traits associated with the source of contamination. Consistent with the law of contagion, these expectations only emerge when contact occurs. Our findings suggest that owning celebrity-contaminated objects signals information about how one might behave in the future, which consequently has social implications for consumers who own such objects.

      PubDate: 2016-10-04T14:18:30Z
  • Go Beyond Just Paying: Effects of Payment Method on Level of Construal
    • Authors: Rong Chen; Xiaobing Xu; Hao Shen
      Abstract: Publication date: Available online 23 September 2016
      Source:Journal of Consumer Psychology
      Author(s): Rong Chen, Xiaobing Xu, Hao Shen
      Does paying by credit card induce consumers to think more abstractly than paying in cash? In a series of five studies, we show that priming people with a concept of a credit card as the payment method could lead them to construe information more abstractly than priming them with a concept of cash as the payment method. We distinguish between two processes that might account for the above effect, examine the factors that moderate this effect, and demonstrate the marketing implications of our findings.

      PubDate: 2016-09-27T14:09:54Z
      DOI: 10.1016/j.jcps.2016.09.003
  • The warmth of our regrets: Managing regret through physiological
           regulation and consumption
    • Authors: Jeff D. Rotman; Seung Hwan (Mark) Lee; Andrew W. Perkins
      Abstract: Publication date: Available online 2 September 2016
      Source:Journal of Consumer Psychology
      Author(s): Jeff D. Rotman, Seung Hwan (Mark) Lee, Andrew W. Perkins
      This research suggests that experiencing action regret induces a change in psychological and physical warmth, motivating individuals to ameliorate that change via interaction with objects that are perceived to be physically or psychologically opposite in temperature. Experiment 1 revealed individuals experiencing action regret felt more self-conscious emotions, and subsequently preferred cold (versus hot) drinks. Experiment 2 replicated this effect and ruled out arousal as a possible alternative explanation. Experiment 3 furthered this link by demonstrating that those feeling more self-conscious emotions felt warmer and subsequently preferred cold (versus hot) drinks. Finally, experiment 4 found that advertisements manipulated for temperature (e.g., cold climate) mitigated the psychological effects of action regret. We interpret the results of these four studies within the emerging field of embodied cognition, which argues that our understanding of emotional concepts is grounded in, and can be influenced by, physical experiences.

      PubDate: 2016-09-02T23:36:57Z
      DOI: 10.1016/j.jcps.2016.08.008
  • Regulatory Goals in a Globalized World
    • Authors: Sharon Ng; Rajeev Batra
      Abstract: Publication date: Available online 29 August 2016
      Source:Journal of Consumer Psychology
      Author(s): Sharon Ng, Rajeev Batra
      This research examines the impact of a salient global (or local) identity on individual's regulatory goals. Specifically, we show that when people's identity as a global citizen is salient, they are more likely to focus on promotion goals; whereas when their identity as a local citizen is salient, they are more likely to focus on prevention goals. We further show that this arises because people are likely to adopt a more abstract or higher level (versus concrete or lower level) construal when their global (local) identity is salient. Evidence from three studies supports this central proposition.

      PubDate: 2016-08-29T23:23:42Z
      DOI: 10.1016/j.jcps.2016.08.003
  • Irrelevant Negative Information Enhances Positive Impressions
    • Authors: Meyrav Shoham; Sarit Moldovan; Yael Steinhart
      Abstract: Publication date: Available online 18 August 2016
      Source:Journal of Consumer Psychology
      Author(s): Meyrav Shoham, Sarit Moldovan, Yael Steinhart
      This research examines the impact of irrelevant information and its valence (positive or negative) on consumers' evaluations, choices, and post-choice satisfaction, within the context of online reviews. We demonstrate that seemingly irrelevant online reviews can enhance positive impressions, but only if they are labeled with a negative valence (e.g., with a one-star rather than a five-star rating). A series of studies provides support for this positive effect of negatively valenced irrelevant information; namely, the inclusion of a negatively valenced irrelevant review alongside positive reviews leads to greater product preferences, as consumers feel confident that the information they have about the product is more complete. We also demonstrate the moderating role of review source.

      PubDate: 2016-08-19T20:16:59Z
      DOI: 10.1016/j.jcps.2016.08.001
  • The Role of Evaluation Mode on the Unit Effect
    • Authors: Dan R. Schley; Christophe Lembregts; Ellen Peters
      Abstract: Publication date: Available online 15 July 2016
      Source:Journal of Consumer Psychology
      Author(s): Dan R. Schley, Christophe Lembregts, Ellen Peters
      Recent research on the unit effect has suggested that consumers tend to ignore relevant unit information and over-rely on numeric magnitudes in judgments (e.g., perceiving the difference between 700 and 900 on a 1000-point quality scale to be larger than the difference between 7 and 9 on a 10-point scale). The current work investigates the nature of the unit effect by studying the role of different modes of evaluation, and types of information processing, on the unit effect. Specifically, three studies demonstrate that the unit effect occurs when options are evaluated simultaneously and attenuated when options are evaluated sequentially. The current research builds on research concerning comparative versus selective information processing. It demonstrates that, when information is processed in a comparative rather than selective manner, common elements in the decision (i.e., units) are more likely to be edited out, resulting in the unit effect.

      PubDate: 2016-07-16T16:27:17Z
      DOI: 10.1016/j.jcps.2016.07.001
  • Reflecting on the Journey: Mechanisms in Narrative Persuasion
    • Authors: Anne Hamby; David Brinberg; Kim Daniloski
      Abstract: Publication date: Available online 1 July 2016
      Source:Journal of Consumer Psychology
      Author(s): Anne Hamby, David Brinberg, Kim Daniloski
      Recent work demonstrates that narratives persuade via mechanisms distinct from other persuasive message formats. The present work draws from the discourse processing and communication literature to introduce a construct of retrospective reflection as an additional mediator in narrative persuasion. Retrospective reflection represents self or other-relevant memories evoked by transportation into a story, which corroborates and extends story-implied beliefs into the reader's world. The reported studies indicate that retrospective reflection is distinct from transportation, mediates the relationship between transportation and various persuasion-related outcomes, and predicts these outcomes beyond transportation. The current work also examines the influence of personal relevance (study 2) and cognitive load (study 3) to better understand the role of retrospective reflection in narrative persuasion.

      PubDate: 2016-07-06T16:39:39Z
      DOI: 10.1016/j.jcps.2016.06.005
  • A Recipe for Friendship: Similar Food Consumption Promotes Trust and
    • Authors: Kaitlin Woolley; Ayelet Fishbach
      Abstract: Publication date: Available online 25 June 2016
      Source:Journal of Consumer Psychology
      Author(s): Kaitlin Woolley, Ayelet Fishbach
      This research examines the consequences of incidental food consumption for trust and cooperation. We find that strangers who are assigned to eat similar (vs. dissimilar) foods are more trusting of each other in a trust game (Study 1). Food consumption further influences conflict resolution, with strangers who are assigned to eat similar foods cooperating more in a labor negotiation, and therefore earning more money (Study 2). The role of incidental food similarity on increased trust extends to the product domain. Consumers are more trusting of information about non-food products (e.g., a software product) when the advertiser in the product testimonial eats similar food to them (Study 3). Lastly, we find evidence that food serves as a particularly strong cue of trust compared with other incidental similarity. People perceive that pairs eating similar foods, but not pairs wearing similar colored shirts, are more trusting of one another (Study 4). We discuss theoretical and practical implications of this work for improving interactions between strangers, and for marketing products.

      PubDate: 2016-07-01T01:31:48Z
      DOI: 10.1016/j.jcps.2016.06.003
  • The effect of social exclusion on consumer preference for
           anthropomorphized brands
    • Authors: Rocky Peng Chen; Echo Wen Wan; Eric Levy
      Abstract: Publication date: Available online 25 May 2016
      Source:Journal of Consumer Psychology
      Author(s): Rocky Peng Chen, Echo Wen Wan, Eric Levy
      Prior research has mainly examined the effect of social exclusion on individuals' interactions with other people or on their product choices as an instrument to facilitate interpersonal connection. The current research takes a novel perspective by proposing that socially excluded consumers would be more motivated to establish a relationship with a brand (rather than using the brand to socially connect with other people) when the brand exhibits human-like features. Based on this premise, we predict and find support in three studies that socially excluded consumers, compared with non-excluded consumers, exhibit greater preference for anthropomorphized brands (studies 1–3). This effect is mediated by consumers' need for social affiliation and is moderated by the opportunity for social connection with other people (study 2). Furthermore, socially excluded consumers differ in the types of relationships they would like to build with anthropomorphized brands, depending on their attributions about the exclusion. Specifically, consumers who blame themselves (others) for being socially excluded show greater preference for anthropomorphized partner (fling) brands (study 3).

      PubDate: 2016-06-16T18:00:51Z
      DOI: 10.1016/j.jcps.2016.05.004
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