 Subjects -> ADVERTISING AND PUBLIC RELATIONS (Total: 23 journals)
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- Comparing Visual Attention Allocated to Thematic, Attribute and Benefit
Sentences in Advertising Copy Blocks: An Eye Tracking Approach- Volume 39, Issue 2, May 2018, Page 101-119
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Journal of Current Issues & Research in Advertising2018-03-29T02:55:44Z
DOI: 10.1080/10641734.2018.1428246
Issue No: Vol. 39, No. 2 (2018)
- Viral Video Ads: Examining Motivation Triggers to Sharing
- Volume 39, Issue 2, May 2018, Page 120-139
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Journal of Current Issues & Research in Advertising2018-03-14T08:32:04Z
DOI: 10.1080/10641734.2018.1428247
Issue No: Vol. 39, No. 2 (2018)
- Playing Nice in the Sandbox: Is Collaboration Among Advertising and Public
Relations Agencies the Same as Integration'- Volume 39, Issue 2, May 2018, Page 140-159
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Journal of Current Issues & Research in Advertising2018-03-29T02:54:33Z
DOI: 10.1080/10641734.2018.1428248
Issue No: Vol. 39, No. 2 (2018)
- Interracial Couples in Ads: Do Consumers' Gender and Racial Differences
Affect Their Reactions'- Volume 39, Issue 2, May 2018, Page 160-177
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Journal of Current Issues & Research in Advertising2018-03-29T02:57:11Z
DOI: 10.1080/10641734.2018.1428249
Issue No: Vol. 39, No. 2 (2018)
- The Role of Consumer Affect on Visual Social Networking Sites: How
Consumers Build Brand Relationships- Volume 39, Issue 2, May 2018, Page 178-191
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Journal of Current Issues & Research in Advertising2018-04-05T09:00:50Z
DOI: 10.1080/10641734.2018.1428250
Issue No: Vol. 39, No. 2 (2018)
- Exploring Advertising Equity in Fashion Advertising
- Volume 39, Issue 2, May 2018, Page 192-205
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Journal of Current Issues & Research in Advertising2018-04-05T09:05:10Z
DOI: 10.1080/10641734.2018.1428251
Issue No: Vol. 39, No. 2 (2018)
- Brand Placement in Emotional Scenes: Excitation Transfer or Direct Affect
Transfer'- Volume 39, Issue 2, May 2018, Page 206-219
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Journal of Current Issues & Research in Advertising2018-04-05T09:00:15Z
DOI: 10.1080/10641734.2018.1428252
Issue No: Vol. 39, No. 2 (2018)
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Hybrid journal (It can contain Open Access articles)
