Subjects -> ADVERTISING AND PUBLIC RELATIONS (Total: 23 journals)
Showing 1 - 8 of 8 Journals sorted alphabetically
Advertising & Society Review     Full-text available via subscription   (Followers: 15)
Book History     Full-text available via subscription   (Followers: 176)
Design and Culture : The Journal of the Design Studies Forum     Hybrid Journal   (Followers: 28)
Foundations and Trends® in Marketing     Full-text available via subscription   (Followers: 16)
International Journal of Advertising     Full-text available via subscription   (Followers: 32)
International Journal of Complexity in Leadership and Management     Hybrid Journal   (Followers: 28)
International Journal of Market Research     Full-text available via subscription   (Followers: 19)
Journal of Advertising     Hybrid Journal   (Followers: 30)
Journal of Advertising Research     Full-text available via subscription   (Followers: 27)
Journal of Consumer Psychology     Hybrid Journal   (Followers: 41)
Journal of Current Issues & Research in Advertising     Hybrid Journal   (Followers: 10)
Journal of Interactive Advertising     Open Access   (Followers: 14)
Journal of International Marketing     Full-text available via subscription   (Followers: 32)
Journal of Marketing     Full-text available via subscription   (Followers: 54)
Journal of Marketing Research     Full-text available via subscription   (Followers: 71)
Journal of Public Policy & Marketing     Full-text available via subscription   (Followers: 17)
Journal of Public Relations Research     Hybrid Journal   (Followers: 22)
Opinião Pública     Open Access  
Place Branding and Public Diplomacy     Hybrid Journal   (Followers: 5)
Public Relations Inquiry     Hybrid Journal   (Followers: 8)
Public Relations Review     Hybrid Journal   (Followers: 20)
RAE-eletrônica     Open Access   (Followers: 2)
Revista Internacional de Relaciones Públicas     Open Access   (Followers: 1)
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Public Relations Inquiry
Journal Prestige (SJR): 0.392
Citation Impact (citeScore): 1
Number of Followers: 8  
 
Hybrid Journal Hybrid journal   * Containing 1 Open Access Open Access article(s) in this issue *
ISSN (Print) 2046-147X - ISSN (Online) 2046-1488
Published by Sage Publications Homepage  [1089 journals]
  • Critical and nonmainstream approaches to legitimacy, issues, and crisis
    • Authors: Damion Waymer
      Pages: 3 - 5
      Abstract: Public Relations Inquiry, Volume 9, Issue 1, Page 3-5, January 2020.

      Citation: Public Relations Inquiry
      PubDate: 2020-01-01T08:00:00Z
      DOI: 10.1177/2046147X19896408
      Issue No: Vol. 9, No. 1 (2020)
       
  • The man behind the woman: Publicity, celebrity public relations, and
           cultural intermediation
    • Authors: Erica Ciszek
      Abstract: Public Relations Inquiry, Ahead of Print.
      Since the early 20th century, public relations has been implicated in the production and sustainment of celebrity. Celebrities rely on the work of publicists to strategically cast, produce, and place discourses within spheres of popular culture. Through an extended interview with Alan Nierob, publicist of transgender celebrity Caitlyn Jenner, this article is an analysis of celebrity public relations as a site of cultural intermediation. Drawing on Bourdieu’s notions of habitus, capital, and fields, this article sheds light on the practice of celebrity public relations to understand how publicists leverage cultural and social capital to construct legitimacy for their clients. This study contributes to a broader sociological understanding of celebrity public relations and opens new avenues for research in considering how publicity might translate into broader socio-political impacts.
      Citation: Public Relations Inquiry
      PubDate: 2020-05-27T07:21:32Z
      DOI: 10.1177/2046147X20920821
       
  • Cardinal Mazarin’s Breviary of politics: Exploring parallelisms between
           the Baroque and public relations in a post-truth society
    • Authors: César García
      Abstract: Public Relations Inquiry, Ahead of Print.
      This article suggests we live in a neo-Baroque era of communication between organizations and publics. The 17th and 18th centuries are particularly rich in literature about the importance of building a reputation to get and retain power. These authors consider communication management, a key factor in how monarchs, princes, and governments must relate to their constituencies to make their power sustainable. A chief minister to the French kings Louis XIII and Louis XIV, Cardinal Mazarin’s Breviary of Politics offers a solid representation of Baroque thought on communication and power. A critical analysis of his book shows that many of the elements associated with Baroque art, a style born with a propagandistic purpose that appeals to irrationality and primary emotions through a combination of dramatic visual elements, could be found to have profound resemblances with the way public relations is practiced in our current post-truth era. This era shows how communication managers and leaders have been able to reach their objectives by being irrational, thanks to the echo chamber provided by both social media and mainstream media with their multiplicity of truths, where a community of like-minded individuals, sort of a correlate of the ‘believers’ in the Baroque period, are looking to confirm their preconceptions. The resemblances between Mazarin and Baroque’s simulation art, privileging appearances, the visual and emotional over facts, squares surprisingly well with how recent or current leaders such as Donald J. Trump, Boris Johnson or George W. Bush connect with the masses. Perhaps these political leaders are being irrational, but there is a rationality in using irrationality to their advantage.
      Citation: Public Relations Inquiry
      PubDate: 2020-05-25T06:51:23Z
      DOI: 10.1177/2046147X20920805
       
  • The secrecy−transparency dynamic: A sociological reframing of secrecy
           and transparency for public relations research
    • Authors: Anne M. Cronin
      Abstract: Public Relations Inquiry, Ahead of Print.
      This article offers a sociological account of how we might analyse the relationship between contemporary practices and discourses of secrecy on the one hand, and those of transparency on the other hand. While secrecy is often framed in popular and political discourses as the antithesis of transparency, in reality, their relationship is more complex and co-constitutive than may initially appear. The article argues that understanding the interface between secrecy and transparency as a socially embedded dynamic can offer public relations scholarship productive avenues for both theoretically oriented research and empirical studies. In its role in the management of the secrecy−transparency dynamic, PR plays a significant role in actively creating social relations. This article aims to provide resources for assessing the strength of this dynamic in acting to structure social, political and economic relations, and offers new perspectives on how techniques employed to manage the secrecy–transparency dynamic – including public relations – are both embedded in such relations and act to shape them.
      Citation: Public Relations Inquiry
      PubDate: 2020-05-25T06:48:44Z
      DOI: 10.1177/2046147X20920800
       
  • Being a ‘strategist’: Communication practitioners, strategic work, and
           power effects of the strategy discourse
    • Authors: Rickard Andersson
      Abstract: Public Relations Inquiry, Ahead of Print.
      This article analyzes communication practitioners’ accounts to interpret what power effects the strategy discourse has on their ‘way of seeing’ themselves and their work. Through an analysis of 26 interviews with communication practitioners, the findings show that strategy, understood as a discursive body of knowledge, has empowered practitioners by enabling them to produce an understanding of themselves as worthy ‘strategists’ possessing unique expertise and competencies essential to their organization, and empowered them to claim intra-organizational power and power over others. The article empirically shows how practitioners engage with the strategy discourse to construct accounts of themselves and their work, and makes a theoretical contribution by exemplifying the problematizing potential of the strategy as discourse perspective by discussing the power effects strategy has on the profession and practice. Thus, the article complements classical and emergent perspectives on strategy in public relations and strategic communication by offering an approach more attentive toward the constitutive effects of strategy on the practice of public relations and strategic communication.
      Citation: Public Relations Inquiry
      PubDate: 2020-05-25T06:46:44Z
      DOI: 10.1177/2046147X20920819
       
  • The contingency of corporate political advocacy: Nike’s ‘dream
           crazy’ campaign with Colin Kaepernick
    • Authors: Jochen Hoffmann, Karina Nyborg, Charlotte Averhoff, Simone Olesen
      Abstract: Public Relations Inquiry, Ahead of Print.
      An emerging field of research views Corporate Political Advocacy (CPA) as a communication strategy that responds to the challenges of public relations in divided societies. CPA takes a political position in public and, by doing so, appears to deliberately alienate some of its stakeholders. This study challenges the assumption that CPA discards a unifying epideictic rhetoric in favour of agonistic politics. The investigated case is Nike’s Dream Crazy campaign starring American football player Colin Kaepernick, whose protest against race discrimination in the United States sparked a heated public debate. Although the critical analysis of the campaign and responses on Twitter reveal deep political cleavages, Nike is concurrently engaged in unchallenged communication praising the hyper-individualism of a market ideology. The epideictic contingency of Nike’s CPA undermines the social cause ostensibly at the heart of the campaign: the fight against racial discrimination.
      Citation: Public Relations Inquiry
      PubDate: 2020-05-20T10:55:53Z
      DOI: 10.1177/2046147X20920802
       
  • #sponsored: Consumer insights on social media influencer marketing
    • Authors: Savannah Lee Coco, Stine Eckert
      Abstract: Public Relations Inquiry, Ahead of Print.
      Through in-depth interviews with 15 women in the United States, this pilot study contributes to filling the gap in scholarship on consumer perceptions of sponsored content posted by social media influencers (SMI). We found women may follow social media influencers because of prior topic interests, perceived relatability, and authenticity. Social exchange and relationship management theories do not sufficiently account for purchasing decisions despite negative views of consumers. We argue for a new theory called Influencer-Follower Relationship Management Theory.
      Citation: Public Relations Inquiry
      PubDate: 2020-05-18T12:26:58Z
      DOI: 10.1177/2046147X20920816
       
  • The role of pragmatic cultural schema in analysing public relations
           communication strategies
    • Authors: Talal M. Almutairi, Hussain Al Sharoufi, Ali A. Dashti
      Abstract: Public Relations Inquiry, Ahead of Print.
      This article adopts a critical approach to public relations by applying a new model for analysing public relations discourse in the context of the Kuwaiti Police. It further attempts to apply a new pragmatic framework that might provide a new alternative for analysing public relations practices thus shedding more light on this professional area. Hence, it is suggested in this article that the use of Sharifian’s cultural pragmatic framework could be effective in anchoring overarching meanings in public relations discourse. Three Officers from the Kuwaiti Police were consequently interviewed for this study, with their interviews being analysed in light of the new framework, thereby exploring the issue of cultural influence in public relations discourse and testing the efficacy of applying the new framework on public relation practices. The application of this framework subsequently generates four themes related to Police public relations discourse.
      Citation: Public Relations Inquiry
      PubDate: 2019-08-22T08:14:40Z
      DOI: 10.1177/2046147X19868833
       
  • Hating in plain sight: The hatejacking of brands by extremist groups
    • Authors: Bond Benton, Daniela Peterka-Benton
      First page: 7
      Abstract: Public Relations Inquiry, Ahead of Print.
      The adoption of brands as an identity marker for hate groups has been extensively noted for decades. The use of specific brands, often covertly, allows hate groups to have identity markers without the social stigma ascribed to historical hate symbols. With high-profile events such as the ‘Unite the Right’ march in Charlottesville, hate groups have utilized media coverage to increase their visibility and, by extension, the brands that they have co-opted. Such unwanted associations for organizations are defined by this research as a hatejack, whereby an extremist group publicly presents linkage to a brand, typically to claim legitimacy by the association. The covert, hide-and-seek nature of the hatejack also allows extremist groups to identify with each other without public or legal scrutiny. The dangers of a hatejack have been exacerbated by two-way symmetrical models of public relations that focus on online and social media. Popular press books such as Brand Hijack seem to suggest that organizations would do well to cede ownership of their identity and allow the construction of brands by external publics. This emphasis, however, has allowed for hate groups to more readily adopt brands and publicly proclaim a connection to the organization that does not exist. This research examines cases of hatejacks in which brands become unwitting instruments of extremist groups and seeks to identify emerging and consistent themes across cases that merit further investigation by researchers and actions by practitioners.
      Citation: Public Relations Inquiry
      PubDate: 2019-07-22T06:48:26Z
      DOI: 10.1177/2046147X19863838
       
  • Communicating legitimacy through portrayals of successful aging: An
           examination of Pulte homes’ online communication strategies
    • Authors: Lindsey B Anderson
      First page: 27
      Abstract: Public Relations Inquiry, Ahead of Print.
      The aging population has created implications for many industries, especially in terms of establishing legitimacy among stakeholders. One industry that has been affected by the shifting demographics is homebuilding. Older adults must consider future housing needs that allow for successful aging. However, the current inventory of houses and neighborhoods are not necessarily built to suit this population. Pulte Homes, a national homebuilding company, has a line of active adult communities under the name Del Webb. To understand how Pulte communicates legitimacy for this housing product, I completed a qualitative content analysis of the Del Webb section of the organizational website that integrates the tenets of the Communication Ecology Model of Successful Aging (CEMSA) with five discursive strategies for establishing legitimacy. In doing so, I found that Pulte constructed an idealized portrayal of age/aging by emphasizing the need to (1) plan for future needs, (2) express optimism about aging, (3) resist age-based stereotypes, and (4) minimize the role of communication technology. Based on these findings, Pulte’s discourse ultimately positions Del Webb as a utopia for older adults/space that facilitates ‘successful’ aging and raises questions about the transparency of this organizational discourse.
      Citation: Public Relations Inquiry
      PubDate: 2019-07-04T12:43:58Z
      DOI: 10.1177/2046147X19840072
       
  • Anticipating the unknown: Crisis communication while under investigation
    • Authors: Wouter Jong
      First page: 47
      Abstract: Public Relations Inquiry, Ahead of Print.
      The cause of a crisis may have to be reidentified when, during the aftermath of the crisis, new insights come to light in the accident reports. The possible reassignment of responsibility for a crisis complicates the suitable choice of an appropriate crisis response strategy that is ultimately intended to optimize reputational protection. This article describes how this phenomenon should be taken into account and suggests an ‘acknowledge and await’ response strategy for situations in which organizations prefer to respond with care and not jump to conclusions before the outcomes of an investigation are known.
      Citation: Public Relations Inquiry
      PubDate: 2019-07-19T05:50:42Z
      DOI: 10.1177/2046147X19862343
       
  • Contextual awareness on organizational crises: National context and crisis
           attribution
    • Authors: Hui Zhao
      First page: 61
      Abstract: Public Relations Inquiry, Ahead of Print.
      This study examines the influences of national contexts on crisis attribution to address the recent appeal for a more contextually sensitive perspective in crisis communication research. Specifically, this study revisits the situational crisis communication theory (SCCT) in the Chinese context by taking an online discussion on Weibo about a high-profile homicide in a McDonald’s restaurant as the case. Built on the framing theory and categorization of national contexts, an inductive framing analysis of 100 top forwarded posts demonstrates a complex negotiation process of context-embedded frames and its significant impacts on crisis attribution. The model of SCCT is then refined by integrating national contexts into the concept of ‘modifier’. Implications for both theory and practice are also discussed.
      Citation: Public Relations Inquiry
      PubDate: 2019-07-04T12:44:58Z
      DOI: 10.1177/2046147X19845421
       
  • Communicating off the record
    • Authors: Roumen Dimitrov
      First page: 81
      Abstract: Public Relations Inquiry, Ahead of Print.
      This article pursues three major goals. The first is a critical one. It confronts the widespread bias that off-the-record communication briefings are inferior – including professionally and ethically – to other techniques of communication, especially to its counterpart of on-the-record communication. The second goal is a practical one. Discussed are cases of both failed and successful off-the-record strategies, from which basic rules – prerequisites for such interaction – are extracted. And the third goal is a theoretical one. Off-the-record is conceptualised as more indirect and, in this sense, more strategic mode of communication than its counterpart. Affinity rather than trust is the core quality of the source-media relations here. A new distinction is made between advertising and public relations. On the record, one controls the message but due to the obvious self-interest of the source – attributable or unattributable – its credibility is low. Off the record, one cannot control the message, but other and more credible influencers take ownership of it and increase its impact. On the record is advertising; off the record is public relations.
      Citation: Public Relations Inquiry
      PubDate: 2019-07-05T07:03:44Z
      DOI: 10.1177/2046147X19841565
       
  • Organizational propaganda on the Internet: A systematic review
         This is an Open Access Article Open Access Article

    • Authors: Irina Lock, Ramona Ludolph
      First page: 103
      Abstract: Public Relations Inquiry, Ahead of Print.
      The digital environment alters the way organizations use propaganda and facilitates its spread. This development calls for an outline of the features of propaganda by organizations on the Internet and to reconsider where public relations (PR) stops and propaganda begins. By means of a systematic review of primary research on organizational propaganda online, we propose a definition and describe the ‘five Ws’ of digital organizational propaganda: who employs propaganda, to whom, on which channels, which media are used (where), the objectives of the propaganda strategy (why), and in which contexts it occurs (when). Contrary to the offline setting, organizations engaging in propaganda online do not hide their identity and primarily address (potential) followers with the goal to change attitudes. Based on our findings, we propose a classification of digital organizational propaganda along three dimensions: ethical versus unethical, mutual understanding versus persuasion, and direct versus indirect communication. Digital organizational propaganda is defined as the direct persuasive communicative acts by organizations with an unethical (i.e. untruthful, inauthentic, disrespectful, or unequal) intent through digital channels. Thus, this study addresses the imbalance between the growing primary research on digital propaganda, the missing definition, and the lacking systematic empirical overview of propaganda’s digital characteristics.
      Citation: Public Relations Inquiry
      PubDate: 2019-09-06T11:40:03Z
      DOI: 10.1177/2046147X19870844
       
  • Book Review: Simon Collister and Sarah Roberts-Bowman, Visual Public
           Relations: Strategic Communication beyond Text
    • Authors: T. J. Thomson
      First page: 129
      Abstract: Public Relations Inquiry, Ahead of Print.

      Citation: Public Relations Inquiry
      PubDate: 2019-11-07T12:47:13Z
      DOI: 10.1177/2046147X19882552
       
 
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