Subjects -> ADVERTISING AND PUBLIC RELATIONS (Total: 23 journals)
Showing 1 - 8 of 8 Journals sorted alphabetically
Advertising & Society Review     Full-text available via subscription   (Followers: 15)
Book History     Full-text available via subscription   (Followers: 193)
Design and Culture : The Journal of the Design Studies Forum     Hybrid Journal   (Followers: 29)
Foundations and Trends® in Marketing     Full-text available via subscription   (Followers: 18)
International Journal of Advertising     Full-text available via subscription   (Followers: 33)
International Journal of Complexity in Leadership and Management     Hybrid Journal   (Followers: 29)
International Journal of Market Research     Full-text available via subscription   (Followers: 19)
Journal of Advertising     Hybrid Journal   (Followers: 30)
Journal of Advertising Research     Full-text available via subscription   (Followers: 27)
Journal of Consumer Psychology     Hybrid Journal   (Followers: 44)
Journal of Current Issues & Research in Advertising     Hybrid Journal   (Followers: 10)
Journal of Interactive Advertising     Open Access   (Followers: 14)
Journal of International Marketing     Full-text available via subscription   (Followers: 30)
Journal of Marketing     Full-text available via subscription   (Followers: 57)
Journal of Marketing Research     Full-text available via subscription   (Followers: 72)
Journal of Public Policy & Marketing     Full-text available via subscription   (Followers: 18)
Journal of Public Relations Research     Hybrid Journal   (Followers: 23)
Opinião Pública     Open Access  
Place Branding and Public Diplomacy     Hybrid Journal   (Followers: 5)
Public Relations Inquiry     Hybrid Journal   (Followers: 9)
Public Relations Review     Hybrid Journal   (Followers: 21)
RAE-eletrônica     Open Access   (Followers: 2)
Revista Internacional de Relaciones Públicas     Open Access   (Followers: 1)
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Public Relations Inquiry
Journal Prestige (SJR): 0.392
Citation Impact (citeScore): 1
Number of Followers: 9  
  Hybrid Journal Hybrid journal (It can contain Open Access articles)
ISSN (Print) 2046-147X - ISSN (Online) 2046-1488
Published by Sage Publications Homepage  [1099 journals]
  • Envisioning PR research without taking organizations as collective actors
           for granted: A rejoinder and extension to Hou
    • Authors: Alexander Buhmann, Dennis Schoeneborn
      Abstract: Public Relations Inquiry, Ahead of Print.
      In a recent article in Public Relations Inquiry, Jenny Hou has fittingly argued for a stronger focus on agency and actorhood in PR research. We point to two crucial aspects in which we think her arguments need to be extended, namely: (a) embracing the constitutive role of communication for organizational actorhood and agency, and (b) rethinking the role of PR in the constitution of organizational actors. We argue that such extension would allow for an important and radical twist in perspective that highlights a widely neglected question in PR research: What if the collective actorhood status of organizations is not treated as a given but rather arises from communicative attributions of such actorhood status to social entities' Finally, we develop key implications from this shift in perspective for PR scholarship, education, and practice.
      Citation: Public Relations Inquiry
      PubDate: 2021-01-19T06:36:00Z
      DOI: 10.1177/2046147X20987337
  • Editorial
    • Authors: Magda Pieczka
      Pages: 217 - 218
      Abstract: Public Relations Inquiry, Volume 9, Issue 3, Page 217-218, September 2020.

      Citation: Public Relations Inquiry
      PubDate: 2020-09-11T08:44:48Z
      DOI: 10.1177/2046147X20952272
      Issue No: Vol. 9, No. 3 (2020)
  • Book Review: Mario Vargas Llosa, Tiempos Recios
    • Authors: César García
      Pages: 311 - 312
      Abstract: Public Relations Inquiry, Volume 9, Issue 3, Page 311-312, September 2020.

      Citation: Public Relations Inquiry
      PubDate: 2020-09-11T08:43:45Z
      DOI: 10.1177/2046147X20952533
      Issue No: Vol. 9, No. 3 (2020)
  • Enriching employee engagement using complexity theory
    • Authors: Laura L. Lemon, Chalise Macklin
      Abstract: Public Relations Inquiry, Ahead of Print.
      This paper conceptually draws the connections between complexity theory and employee engagement. Instead of the tendency to adhere to a binary, dichotomous approach, complexity theory helps move employee engagement forward as a process that is rooted in multiplicity, intricacy, and variance. This approach provides a more sustainable future for employee engagement scholarship by reimagining the ways in which scholars investigate the phenomenon. In providing future research suggestions rooted in complexity, scholarship and practice can transition away from prescriptive, normalized processes and solutions for employee engagement to welcome various approaches that lead to more fluid and organic understanding. The goal is to set a standard of encouraging employee engagement scholars to challenge how they explore employee engagement and to welcome new and innovative ways of examining the phenomenon to provide a sustainable and enriching scholarly conversation.
      Citation: Public Relations Inquiry
      PubDate: 2020-12-18T10:49:44Z
      DOI: 10.1177/2046147X20982524
  • The populist style and public diplomacy: kayfabe as performative agonism
           in Trump’s Twitter posts
    • Authors: Paweł Surowiec, Christopher Miles
      Abstract: Public Relations Inquiry, Ahead of Print.
      This article theorises the interplay between public diplomacy and populism. Building on Baudrillard’s simulacra, we advance the hybridity approach to soft power statecraft by analysing a cultural shift in US presidential public diplomacy. Using discourse analysis, we uncover how, rather than aiding the building of relationship with foreign publics, Donald Trump has brought to the field cultural codes alien to public diplomacy, imploding the meanings central to the endogenous norms of diplomacy and turning towards an agonistic relational dynamic with foreign publics. This article reveals how digitalisation affords the expansion of Donald Trump’s populist style, and makes the populist cultural shift highly visible on his Twitter. To reveal this dynamic in granular detail, we propose ‘kayfabe’ as an epistemic lens for the interpretation of the populist style in the conduct of Trump’s ‘simulated public diplomacy’, a defining feature of the current US global leadership. As well as considering socialities re-shaping relational dynamics, this article unpacks tensions stemming from the expansion of populist style into presidential public diplomacy. Finally, we reflect on the epistemic crisis of US public diplomacy within the strategic landscape of political uncertainties associated with the proliferation of populism in the field.
      Citation: Public Relations Inquiry
      PubDate: 2020-12-15T09:44:49Z
      DOI: 10.1177/2046147X20979294
  • An exploration of strategic public relations management in Ghana
    • Authors: Albert Adjei Anani-Bossman
      Abstract: Public Relations Inquiry, Ahead of Print.
      The study examines the current state of public relations practice in Ghana. The study applied the four principle of generic public relations theory to determine whether PR practice in Ghana was strategic. A mixed mode of survey and in-depth interviews were used to gather data from 108 respondents and 15 interviewees respectively. Findings show PR in Ghana is seldom managed strategically, is practiced more at the technician level than managerial, and is bound to cultural norms of the country.
      Citation: Public Relations Inquiry
      PubDate: 2020-12-15T09:43:53Z
      DOI: 10.1177/2046147X20979292
  • Normal is not normative: Public relations indicators from a Spanish
           secondary political and economic region
    • Authors: Carmen Costa-Sánchez, Miguel Túñez-López, María-Isabel Míguez-González
      Abstract: Public Relations Inquiry, Ahead of Print.
      The aim of this study is to analyze the state of communication in Galicia, as an example of a peripheral environment, and to determine to what extent it corresponds to the patterns indicated in different studies for the Spanish case and for the whole of Europe. A quantitative technique was used, consisting of the distribution of an online questionnaire, via e-mail, to three groups: communication officers from companies, communication managers from public institutions, and agencies offering communication and public relations services. Trends point to limited communication planning and to some impact of the economic crisis in terms of danger (budget cuts, especially in the case of agencies) and opportunity (increased need for measurements to justify investments). In addition, actions considered most needed within 5 years converge as a result of globalization: online communication and social media management are priority goals for diverse organizational profiles. However, the degree of awareness of strategic communication is higher in the institutional sector than in the corporate sector, since its use has been linked to the development of political communication management.
      Citation: Public Relations Inquiry
      PubDate: 2020-12-15T09:41:16Z
      DOI: 10.1177/2046147X20979290
  • Online engagement as a multimodal discursive practice: The case of Dubai
           Cares’ Facebook page
    • Authors: Mohamed Ben Moussa, Sanaa Benmessaoud
      Abstract: Public Relations Inquiry, Ahead of Print.
      The paper examines the role of social media platforms in public relations engagement, focusing on the case of a leading non-profit organization in the UAE, namely Dubai Cares. Drawing on multimodal critical discourse analysis (MCDA), the paper analyses the textual, paratextual, and visual modes of communication deployed by the organization, and investigates their role as (multimodal) discursive practices in constructing engagement and shaping power relations between the organizations and its publics. A key finding of the paper is that Dubai Cares’ online public relations efforts to promote its international recognition and legitimacy often come at the expense of addressing multiple power differentials between the organization and its stakeholders. The paper demonstrates how approaching engagement as a multimodal discourse, where power relations are at play, helps transcend the limitations of instrumental interpretations of the notion of engagement, thus obscuring its inherent discursive and social dimension.
      Citation: Public Relations Inquiry
      PubDate: 2020-12-09T06:09:04Z
      DOI: 10.1177/2046147X20979291
  • Corrigendum to ‘Uneasy lies the head that wears a crown’. A
           qualitative study of ethical PR practice in the United Kingdom
    • Abstract: Public Relations Inquiry, Ahead of Print.

      Citation: Public Relations Inquiry
      PubDate: 2020-10-08T06:24:26Z
      DOI: 10.1177/2046147X20964601
  • The articulation of ‘agency’: How can public relations scholarship and
           institutional theory enrich each other'
    • Authors: Jenny Zhengye Hou
      Abstract: Public Relations Inquiry, Ahead of Print.
      A recent critical turn to both public relations and institutional studies has highlighted ‘agency’ as a shared important theme. While public relations scholars call to bring back ‘agency’ into analysis of practice and process of public relations, neo-institutionalists use ‘agency’ to explain heterogeneity and innovation in institutional outcomes. In this context, this article proposes to use ‘agency’ as a meeting ground to explore how the two disciplines could engage in a dialogue that improves mutual understanding and theoretical enrichment of each other. It argues that institutional thoughts such as ‘embedded agency’, ‘institutional entrepreneurship’ and ‘institutional work’ advance understandings of the downplayed issues of power, diversity and activism in the public relations literature. In turn, the multi-paradigmatic public relations scholarship provides useful tools for analysing institutional agency. Also, this article discusses future research agenda to advance fruitful collaboration between the two domains.
      Citation: Public Relations Inquiry
      PubDate: 2020-06-27T10:32:11Z
      DOI: 10.1177/2046147X20932136
  • Remembering the King: Understanding strategic management of and
           participation in Elvis’ Death Week
    • Authors: Melissa L. Janoske McLean, Kelly Vibber
      Abstract: Public Relations Inquiry, Ahead of Print.
      This exploratory qualitative study looks at Death Week, the annual commemoration of Elvis Presley’s death at Graceland in Memphis, TN, as a uniquely important part of tourism-based strategic public relations with a specific focus on the distinctive needs and considerations for dark tourism. Graceland, the second-most visited private home in the United States, offers a unique perspective on relationship building and maintenance, where the focus is less on awareness of Graceland and Elvis, and more on the continuation and generation of relationships to maintain interest across generations. Interviews were conducted with three public relations practitioners connected to Memphis or Elvis Presley Enterprises and 17 Death Week Candlelight Vigil participants, to better understand the promotion, delivery, and evaluation of a dark tourism experience. The impact of neo-tribes, a specific type of fandom, is also discussed as an important factor in continual relationship building with Death Week participants. The article concludes with suggestions for deepening the theoretical connection between dark tourism and public relations, and offers best practices for practitioners engaged in dark tourism relationship building.
      Citation: Public Relations Inquiry
      PubDate: 2020-06-26T09:03:10Z
      DOI: 10.1177/2046147X20929670
  • The secrecy−transparency dynamic: A sociological reframing of secrecy
           and transparency for public relations research
    • Authors: Anne M. Cronin
      First page: 219
      Abstract: Public Relations Inquiry, Ahead of Print.
      This article offers a sociological account of how we might analyse the relationship between contemporary practices and discourses of secrecy on the one hand, and those of transparency on the other hand. While secrecy is often framed in popular and political discourses as the antithesis of transparency, in reality, their relationship is more complex and co-constitutive than may initially appear. The article argues that understanding the interface between secrecy and transparency as a socially embedded dynamic can offer public relations scholarship productive avenues for both theoretically oriented research and empirical studies. In its role in the management of the secrecy−transparency dynamic, PR plays a significant role in actively creating social relations. This article aims to provide resources for assessing the strength of this dynamic in acting to structure social, political and economic relations, and offers new perspectives on how techniques employed to manage the secrecy–transparency dynamic – including public relations – are both embedded in such relations and act to shape them.
      Citation: Public Relations Inquiry
      PubDate: 2020-05-25T06:48:44Z
      DOI: 10.1177/2046147X20920800
  • ‘What they say peters down’: How non-profit leaders assess the
           trustworthiness of government – Elite discourse and distrust in
           post-conflict Northern Ireland
    • Authors: Charis Rice, Maureen Taylor
      First page: 237
      Abstract: Public Relations Inquiry, Ahead of Print.
      This article uses Northern Ireland as a research context to explore how elite discourse (from political and media actors/institutions) influences how Non-Profit Leaders (NPLs) assess the trustworthiness of government. We provide emergent themes which should aid theory development and practice in the area of political public relations by showing: (1) the value NPLs place on ‘soft’ trust qualities in trust assessments of government, namely benevolence; (2) the importance NPLs place on communicative acts which model trust (e.g. dialogue, compromise, mediation); and (3) the destructive role of divisive political elite discourse within a defective political system, amplified via the media, in NPLs’ distrust of government. The study thereby emphasises the crucial and constitutive role trust perceptions play in (in)effective political public relations, arguing that ‘trust’ must be defined by the perceiver and critically unpacked if public relations research is to fully appreciate its function. We propose that the nature of Northern Ireland’s post-conflict divided society, and political discourse in specific, makes certain trust antecedents most desirable to cross-community stakeholders. The findings contribute to further refining the concept of trust in public relations and they may also be instructive for other contexts.
      Citation: Public Relations Inquiry
      PubDate: 2020-06-08T05:42:45Z
      DOI: 10.1177/2046147X20920808
  • Being a ‘strategist’: Communication practitioners, strategic work, and
           power effects of the strategy discourse
    • Authors: Rickard Andersson
      First page: 257
      Abstract: Public Relations Inquiry, Ahead of Print.
      This article analyzes communication practitioners’ accounts to interpret what power effects the strategy discourse has on their ‘way of seeing’ themselves and their work. Through an analysis of 26 interviews with communication practitioners, the findings show that strategy, understood as a discursive body of knowledge, has empowered practitioners by enabling them to produce an understanding of themselves as worthy ‘strategists’ possessing unique expertise and competencies essential to their organization, and empowered them to claim intra-organizational power and power over others. The article empirically shows how practitioners engage with the strategy discourse to construct accounts of themselves and their work, and makes a theoretical contribution by exemplifying the problematizing potential of the strategy as discourse perspective by discussing the power effects strategy has on the profession and practice. Thus, the article complements classical and emergent perspectives on strategy in public relations and strategic communication by offering an approach more attentive toward the constitutive effects of strategy on the practice of public relations and strategic communication.
      Citation: Public Relations Inquiry
      PubDate: 2020-05-25T06:46:44Z
      DOI: 10.1177/2046147X20920819
  • Cardinal Mazarin’s Breviary of politics: Exploring parallelisms between
           the Baroque and public relations in a post-truth society
    • Authors: César García
      First page: 295
      Abstract: Public Relations Inquiry, Ahead of Print.
      This article suggests we live in a neo-Baroque era of communication between organizations and publics. The 17th and 18th centuries are particularly rich in literature about the importance of building a reputation to get and retain power. These authors consider communication management, a key factor in how monarchs, princes, and governments must relate to their constituencies to make their power sustainable. A chief minister to the French kings Louis XIII and Louis XIV, Cardinal Mazarin’s Breviary of Politics offers a solid representation of Baroque thought on communication and power. A critical analysis of his book shows that many of the elements associated with Baroque art, a style born with a propagandistic purpose that appeals to irrationality and primary emotions through a combination of dramatic visual elements, could be found to have profound resemblances with the way public relations is practiced in our current post-truth era. This era shows how communication managers and leaders have been able to reach their objectives by being irrational, thanks to the echo chamber provided by both social media and mainstream media with their multiplicity of truths, where a community of like-minded individuals, sort of a correlate of the ‘believers’ in the Baroque period, are looking to confirm their preconceptions. The resemblances between Mazarin and Baroque’s simulation art, privileging appearances, the visual and emotional over facts, squares surprisingly well with how recent or current leaders such as Donald J. Trump, Boris Johnson or George W. Bush connect with the masses. Perhaps these political leaders are being irrational, but there is a rationality in using irrationality to their advantage.
      Citation: Public Relations Inquiry
      PubDate: 2020-05-25T06:51:23Z
      DOI: 10.1177/2046147X20920805
  • The role of pragmatic cultural schema in analysing public relations
           communication strategies
    • Authors: Talal M. Almutairi, Hussain Al Sharoufi, Ali A. Dashti
      First page: 277
      Abstract: Public Relations Inquiry, Ahead of Print.
      This article adopts a critical approach to public relations by applying a new model for analysing public relations discourse in the context of the Kuwaiti Police. It further attempts to apply a new pragmatic framework that might provide a new alternative for analysing public relations practices thus shedding more light on this professional area. Hence, it is suggested in this article that the use of Sharifian’s cultural pragmatic framework could be effective in anchoring overarching meanings in public relations discourse. Three Officers from the Kuwaiti Police were consequently interviewed for this study, with their interviews being analysed in light of the new framework, thereby exploring the issue of cultural influence in public relations discourse and testing the efficacy of applying the new framework on public relation practices. The application of this framework subsequently generates four themes related to Police public relations discourse.
      Citation: Public Relations Inquiry
      PubDate: 2019-08-22T08:14:40Z
      DOI: 10.1177/2046147X19868833
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