Subjects -> ADVERTISING AND PUBLIC RELATIONS (Total: 23 journals)
Showing 1 - 8 of 8 Journals sorted alphabetically
Advertising & Society Review     Full-text available via subscription   (Followers: 15)
Book History     Full-text available via subscription   (Followers: 192)
Design and Culture : The Journal of the Design Studies Forum     Hybrid Journal   (Followers: 29)
Foundations and Trends® in Marketing     Full-text available via subscription   (Followers: 18)
International Journal of Advertising     Full-text available via subscription   (Followers: 33)
International Journal of Complexity in Leadership and Management     Hybrid Journal   (Followers: 29)
International Journal of Market Research     Full-text available via subscription   (Followers: 19)
Journal of Advertising     Hybrid Journal   (Followers: 30)
Journal of Advertising Research     Full-text available via subscription   (Followers: 27)
Journal of Consumer Psychology     Hybrid Journal   (Followers: 44)
Journal of Current Issues & Research in Advertising     Hybrid Journal   (Followers: 10)
Journal of Interactive Advertising     Open Access   (Followers: 15)
Journal of International Marketing     Full-text available via subscription   (Followers: 30)
Journal of Marketing     Full-text available via subscription   (Followers: 57)
Journal of Marketing Research     Full-text available via subscription   (Followers: 72)
Journal of Public Policy & Marketing     Full-text available via subscription   (Followers: 18)
Journal of Public Relations Research     Hybrid Journal   (Followers: 23)
Opinião Pública     Open Access  
Place Branding and Public Diplomacy     Hybrid Journal   (Followers: 5)
Public Relations Inquiry     Hybrid Journal   (Followers: 9)
Public Relations Review     Hybrid Journal   (Followers: 21)
RAE-eletrônica     Open Access   (Followers: 2)
Revista Internacional de Relaciones Públicas     Open Access   (Followers: 1)
Similar Journals
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International Journal of Complexity in Leadership and Management
Number of Followers: 29  
  Hybrid Journal Hybrid journal (It can contain Open Access articles)
ISSN (Print) 1759-0256 - ISSN (Online) 1759-0264
Published by Inderscience Publishers Homepage  [450 journals]
  • The importance of multimethods and mixed methods research in understanding
           complexity in leadership
    • Authors: Rui Gu, Shunfu Jin, Haixing Wu
      Pages: 261 - 277
      Abstract: The dominant approach to leadership research has been undergirded by linear epistemology and transcends many discourses, practice, and scholarship in the field of leadership and leadership development. Leadership research has a long history of a quantitative approach, and it remains the most commonly used approach among leadership researchers. Although the application of mixed methods research designs has been examined across many fields and disciplines, it has yet to be specifically addressed in the context of leadership research. There is, however, a rise in research grounded in nonlinear epistemology, although the underlying methodological approaches have not clearly been defined. In a multimethods mixed methods study to identify skill needs for agrifood nanotechnology, a comprehensive methodology was developed for a systems approach research in organisational leadership. In this paper, this multimethods mixed methods research study is used as an illustration to provide a template and an approach that can be adapted in other leadership research.
      Keywords: complexity; epistemology; leadership; multimethods; mixed method; paradigm; nanotechnology; ontology; skills; workforce development
      Citation: International Journal of Complexity in Leadership and Management, Vol. 3, No. 4 (2016) pp. 261 - 277
      PubDate: 2017-10-06T23:20:50-05:00
      DOI: 10.1504/IJCLM.2016.087122
      Issue No: Vol. 3, No. 4 (2017)
  • Leadership is not a destination but a place to come from Gandhi's
           contribution to evolutionary excellence
    • Authors: Rui Gu, Shunfu Jin, Haixing Wu
      Pages: 278 - 283
      Abstract: In this paper, we make an attempt to advance the ingredients that come together to inform an Indian perspective on leadership derived from indigenous knowledge traditions. In doing so, we draw from the life of Mahatma Gandhi the spiritual principles that he sought to base his political engagement for India's independence from British rule. We are persuaded to the view that the Mahatmas practice was profoundly informed by the spiritual principles he espoused and there is much to be gained on a specifically Indian conception of leadership from understanding that dialectic.
      Keywords: leadership; Gandhi; India; spirituality; Sanatana Dharma
      Citation: International Journal of Complexity in Leadership and Management, Vol. 3, No. 4 (2016) pp. 278 - 283
      PubDate: 2017-10-06T23:20:50-05:00
      DOI: 10.1504/IJCLM.2016.087151
      Issue No: Vol. 3, No. 4 (2017)
  • Authentic leadership approach for enhancing innovation capability: a
           theoretical investigation
    • Authors: Pratibha Verma, M.K. Rao
      Pages: 284 - 300
      Abstract: This paper aims to explore how authentic leadership potentially leads to superior innovation capability by fostering creativity components namely: intrinsic motivation, creativity-relevant skills and domain-relevant skills. The insights drawn from this study make known three patterns of relationships among authentic leadership, creativity and innovation capability and, establish the impact of authentic leadership on innovation capability through components of creativity. Based on these insights, some of the significant implications of the study are that, practitioners can get the knowledge on how to foster creativity components to a great extent through authentic leadership and how to motivate employees towards creative and innovative practices which further boost firm's capability to innovate and, compete in the market. Further implications and future prospects are discussed in detail.
      Keywords: authentic leadership; intrinsic motivation; creativity-relevant skills; domain-relevant skills; innovation capability
      Citation: International Journal of Complexity in Leadership and Management, Vol. 3, No. 4 (2016) pp. 284 - 300
      PubDate: 2017-10-06T23:20:50-05:00
      DOI: 10.1504/IJCLM.2016.087114
      Issue No: Vol. 3, No. 4 (2017)
  • Methodological implications of studying customer orientation from a
           complex responsive processes perspective
    • Authors: Pratibha Verma, M.K. Rao
      Pages: 301 - 309
      Abstract: The whole body of literature linking employee customer oriented attitudes with desirable customer outcomes can be seen as lending support to the argument that customer orientation matters to organisations (Liao and Subramony, 2008). But as well as from literature as from my own experiences, it becomes clear that it is difficult to develop and implement customer oriented thinking in organisations. To study the emergence of customer orientation in an organisation methods are required that are consonant with the continuous processes of mutual adaptation, mutual anticipation and meaning making that occurs when people have to work together to achieve things (Mowles, 2011). This paper presents a perspective that acknowledges customer orientation as a social, rich, multifaceted and complex phenomenon. The methodological implications of this perspective are discussed, focusing on the explicit non-dualistic view in which personal experiences and reflections of the researcher are taken seriously.
      Keywords: complexity; complex responsive processes; customer orientation; co-creation; human social action; narratives; reflection; social interdependency; structuration
      Citation: International Journal of Complexity in Leadership and Management, Vol. 3, No. 4 (2016) pp. 301 - 309
      PubDate: 2017-10-06T23:20:50-05:00
      DOI: 10.1504/IJCLM.2016.087121
      Issue No: Vol. 3, No. 4 (2017)
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