Subjects -> ADVERTISING AND PUBLIC RELATIONS (Total: 23 journals)
Showing 1 - 8 of 8 Journals sorted alphabetically
Advertising & Society Review     Full-text available via subscription   (Followers: 15)
Book History     Full-text available via subscription   (Followers: 176)
Design and Culture : The Journal of the Design Studies Forum     Hybrid Journal   (Followers: 28)
Foundations and Trends® in Marketing     Full-text available via subscription   (Followers: 16)
International Journal of Advertising     Full-text available via subscription   (Followers: 32)
International Journal of Complexity in Leadership and Management     Hybrid Journal   (Followers: 29)
International Journal of Market Research     Full-text available via subscription   (Followers: 19)
Journal of Advertising     Hybrid Journal   (Followers: 31)
Journal of Advertising Research     Full-text available via subscription   (Followers: 27)
Journal of Consumer Psychology     Hybrid Journal   (Followers: 41)
Journal of Current Issues & Research in Advertising     Hybrid Journal   (Followers: 10)
Journal of Interactive Advertising     Open Access   (Followers: 14)
Journal of International Marketing     Full-text available via subscription   (Followers: 32)
Journal of Marketing     Full-text available via subscription   (Followers: 54)
Journal of Marketing Research     Full-text available via subscription   (Followers: 71)
Journal of Public Policy & Marketing     Full-text available via subscription   (Followers: 17)
Journal of Public Relations Research     Hybrid Journal   (Followers: 23)
Opinião Pública     Open Access  
Place Branding and Public Diplomacy     Hybrid Journal   (Followers: 5)
Public Relations Inquiry     Hybrid Journal   (Followers: 9)
Public Relations Review     Hybrid Journal   (Followers: 21)
RAE-eletrônica     Open Access   (Followers: 2)
Revista Internacional de Relaciones Públicas     Open Access   (Followers: 1)
Similar Journals
Journal Cover
Advertising & Society Review
Number of Followers: 15  
 
  Full-text available via subscription Subscription journal
ISSN (Online) 1534-7311
Published by Project MUSE Homepage  [306 journals]
  • Editorial Introduction
    • Abstract: For 2018's first issue, Advertising & Society Quarterly perhaps will take a place similar to what German philosopher Walter Benjamin called the "Angel of History": a figure that is situated in a turbulent present that keeps one eye on the past while being pressed into the future.1Benjamin conceived the "Angel of History" in the middle of World War II after the troubling years following World War I. The world had to sift through the rubble of World War I. There were tremendous efforts to fight economic collapse in some countries after World War I and then globally during the Great Depression. Parts of the world also saw the rise of fascism rooted in fear and hatred of particular segments of society. This "Angel of ... Read More
      Keywords: Advertising; African American women executives; Advertising executives
      PubDate: 2018-06-05T00:00:00-05:00
       
  • Reprint Retrospective—"Historical Roots of Consumer Culture" from
           Advertising, The Uneasy Persuasion
    • Abstract: Cover of Michael Schudson's Book Advertising, The Uneasy Persuasion. Go to Reprint of Advertising, The Uneasy Persuasion.Professor Michael Schudson is one of the world's most prominent scholars of journalism, mass media, and consumer culture. To feature his classic book on advertising and to encourage reflection on advertising's place in American consumer culture, Advertising & Society Quarterly is reprinting Chapter 5 on the "Historical Roots of Consumer Culture" from Schudson's book Advertising, The Uneasy Persuasion: Its Dubious Impact on American Society (Basic Books, 1984/1986).Today, when individual and community identities are influenced heavily by consumer culture that permeates through advertising and mass ... Read More
      Keywords: Advertising; African American women executives; Advertising executives
      PubDate: 2018-06-05T00:00:00-05:00
       
  • Advertising Leadership and Climate Change: The Efficacy of Industry
           Professionals to Address Climate Issues
    • Abstract: A Brief Introduction from the
      Authors .Plant-for-the-Planet Ad to Encourage Donations to Plant Trees.1The vast preponderance of evidence, based on years of research conducted by a wide array of different investigators at many institutions, clearly indicates that global climate change is real, it is caused largely by human activities, and the need to take action is urgent.Many scientists have examined the preponderance of evidence surrounding climate change and concluded that human behaviors are largely responsible for this age of rising sea levels, extreme weather events, rapidly melting glaciers and ice caps, and marked shifts in species range.3The advertising industry bears substantial responsibility for this ... Read More
      Keywords: Advertising; African American women executives; Advertising executives
      PubDate: 2018-06-05T00:00:00-05:00
       
  • Roundtable on Social Media and Advertising: Part II
    • Abstract: Introduction to Roundtable Goals and Participants.This video details the goals of the Roundtable on Social Media and Advertising: define social media, discuss social media's place in advertising, debate where power rests in social media, and how social media in advertising shapes identity and community. Each of the participants provides an introduction.Defining Brand Identity.To continue the Roundtable on Social Media and Advertising from Part I, participants in this segment focus on the issue of brand identity and how it is communicated. On the one hand, as prominent cultural studies scholar Stuart Hall once asserted, identity can be seen as a journey; it is something that changes depending on a given context.1 On ... Read More
      Keywords: Advertising; African American women executives; Advertising executives
      PubDate: 2018-06-05T00:00:00-05:00
       
  • #WomenNotObjects: Madonna Badger Takes on Objectification
    • Abstract: Madonna Badger is the founder and chief creative officer of Badger & Winters, a New York-based branding and design agency known for its authentic, empowering style of communication with women. Founded in 2009 with partner Jim Winters, who helmed marketing at Vogue and is an expert in women's brands, the agency specializes in creating powerful ideas that establish enduring emotional connections with female consumers.1 Badger & Winters champions new creative approaches in advertising to combat the long-standing problem of sexual objectification, and Madonna Badger is credited with leading an industry-wide effort to improve the representation of girls and women. Prior to founding her own agency, a forerunner of Badger ... Read More
      Keywords: Advertising; African American women executives; Advertising executives
      PubDate: 2018-06-05T00:00:00-05:00
       
  • Author Meets Critics: Pioneering African-American Women in the Advertising
           Business
    • Abstract: Introduction to Judy Foster Davis and Participants, Inspiration for the Book.Judy Foster Davis describes the inspiration for her book Pioneering African-American Women in the Advertising Business: Biographies of MAD Black WOMEN (Routledge, 2017): there was a significant lack of representation of Black women in advertising history and the Advertising Hall of Fame. Davis sought to tell Black women advertisers' stories.On Using a Biographical Narrative Method and Various Archives.Judy Foster Davis explains how and why she used a biographical narrative method to shed light on pioneering African-American women's work in advertising. For Davis, along with traditional archival methods, relying on interviews with the women ... Read More
      Keywords: Advertising; African American women executives; Advertising executives
      PubDate: 2018-06-05T00:00:00-05:00
       
  • Exploring Advertising History in Online Archives
    • Abstract: One of the wonderful ways to engage students with history is to encourage them to study advertisements. When advertising took off about 100 years ago, it helped shape the United States into the modern society that is instantly recognizable to us all today. This familiarity sparks interest in students, who can open a kitchen cabinet or consider their own branded identity for their research project in my upper-level undergraduate class at Monmouth University on "The Cultural History of Advertising in the United States." In this course, brand name products introduced in the early 20th century offer students the opportunity to trace history and branding messages.Children as young as two are familiar with logos, but ... Read More
      Keywords: Advertising; African American women executives; Advertising executives
      PubDate: 2018-06-05T00:00:00-05:00
       
 
JournalTOCs
School of Mathematical and Computer Sciences
Heriot-Watt University
Edinburgh, EH14 4AS, UK
Email: journaltocs@hw.ac.uk
Tel: +00 44 (0)131 4513762
 


Your IP address: 35.168.111.204
 
Home (Search)
API
About JournalTOCs
News (blog, publications)
JournalTOCs on Twitter   JournalTOCs on Facebook

JournalTOCs © 2009-