 Subjects -> ADVERTISING AND PUBLIC RELATIONS (Total: 23 journals)
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- Does company size matter in corporate social responsibility' An
examination of the impact of company size and cause proximity fit on
consumer response- Authors: Yoon Hi Sung, Rachel Esther Lim, Wei-Na Lee
Pages: 1 - 26
Abstract: .
Citation: International Journal of Advertising
PubDate: 2021-01-23T03:28:00Z
DOI: 10.1080/02650487.2020.1850997
- The influence of flow experience in the augmented reality context on
psychological ownership- Authors: Chunlin Yuan, Shuman Wang, Xiaolei Yu, Kyung Hoon Kim, Hakil Moon
Pages: 1 - 22
Abstract: .
Citation: International Journal of Advertising
PubDate: 2021-01-15T07:41:14Z
DOI: 10.1080/02650487.2020.1869387
- Effect of short video ads on sales through social media: the role of
advertisement content generators- Authors: Jiaoju Ge, Yuepeng Sui, Xiaofeng Zhou, Guoxin Li
Pages: 1 - 27
Abstract: .
Citation: International Journal of Advertising
PubDate: 2021-01-15T07:38:28Z
DOI: 10.1080/02650487.2020.1848986
- Silent persuasion. Incidental use of promotional merchandise benefits
unfamiliar brands
 Open Access Article
Authors: Bernadette Kamleitner, Eva Marckhgott
Pages: 1 - 25
Abstract: .
Citation: International Journal of Advertising
PubDate: 2021-01-07T09:32:08Z
DOI: 10.1080/02650487.2020.1855823
- Exploring the role of issue involvement and brand attachment in shaping
consumer response toward corporate social advocacy (CSA) initiatives: the
case of Nike’s Colin Kaepernick campaign- Authors: Jo-Yun Li, Joon Kyoung Kim, Khalid Alharbi
Pages: 1 - 25
Abstract: .
Citation: International Journal of Advertising
PubDate: 2021-01-04T08:10:49Z
DOI: 10.1080/02650487.2020.1857111
- The effects of user comment valence of Facebook health messages on
intention to receive the flu vaccine: the role of pre-existing attitude
towards the flu vaccine and psychological reactance- Authors: Hanyoung Kim, Youngji Seo, Hye Jin Yoon, Jeong Yeob Han, Youngjee Ko
Pages: 1 - 22
Abstract: .
Citation: International Journal of Advertising
PubDate: 2021-01-04T08:01:16Z
DOI: 10.1080/02650487.2020.1863065
- Understanding digital advertising and branding: an introduction to the
International Journal of Advertising special issue on new developments in
advertising in China- Authors: Shaoming Zou, Lefa Teng
Pages: 1181 - 1182
Abstract: Volume 39, Issue 8, December 2020, Page 1181-1182
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Citation: International Journal of Advertising
PubDate: 2020-12-31T02:37:59Z
DOI: 10.1080/02650487.2020.1824439
Issue No: Vol. 39, No. 8 (2020)
- The disclosure paradox: how persuasion knowledge mediates disclosure
effects in sponsored media content- Authors: Johannes Beckert, Thomas Koch, Benno Viererbl, Charlotte Schulz-Knappe
Pages: 1 - 26
Abstract: .
Citation: International Journal of Advertising
PubDate: 2020-12-28T08:56:21Z
DOI: 10.1080/02650487.2020.1859171
- Lethal versus reproductive disease appeals in preventive health
advertising: the moderating effect of life history strategy- Authors: Lachezar Ivanov, Martin Eisend, Sandra Diehl, Iris M. Wang, Malgorzata Karpinska-Krakowiak
Pages: 1 - 25
Abstract: .
Citation: International Journal of Advertising
PubDate: 2020-12-23T07:46:19Z
DOI: 10.1080/02650487.2020.1859170
- Social media alcohol advertising among underage minors: effects of
models’ age- Authors: Saleem Alhabash, Juan Mundel, Tao Deng, Anna McAlister, Elizabeth Taylor Quilliam, Jef I. Richards, Kristen Lynch
Pages: 1 - 30
Abstract: .
Citation: International Journal of Advertising
PubDate: 2020-12-01T06:35:35Z
DOI: 10.1080/02650487.2020.1852807
- Remember the motivationally-relevant appeals' The influence of social
and sensory appeals on memory for pronutritional messages promoting
healthy foods- Authors: Lelia Samson, Annemarie J. Nanne, Moniek Buijzen
Pages: 1 - 20
Abstract: .
Citation: International Journal of Advertising
PubDate: 2020-11-28T04:14:06Z
DOI: 10.1080/02650487.2020.1833675
- Temporal and social scarcities: effects on ad evaluations
- Authors: Sujin Kim, Sukki Yoon, Tae Hyun Baek, Yeonshin Kim, Yung Kyun Choi
Pages: 1 - 20
Abstract: .
Citation: International Journal of Advertising
PubDate: 2020-11-10T03:29:53Z
DOI: 10.1080/02650487.2020.1837486
- Deepfakes: perspectives on the future “reality” of advertising
and branding- Authors: Jan Kietzmann, Adam J. Mills, Kirk Plangger
Pages: 1 - 13
Abstract: .
Citation: International Journal of Advertising
PubDate: 2020-11-04T12:58:05Z
DOI: 10.1080/02650487.2020.1834211
- The commercialization of social media stars: a literature review and
conceptual framework on the strategic use of social media influencers- Authors: Liselot Hudders, Steffi De Jans, Marijke De Veirman
Pages: 1 - 49
Abstract: .
Citation: International Journal of Advertising
PubDate: 2020-10-28T07:44:20Z
DOI: 10.1080/02650487.2020.1836925
- Persuasive effects in social media: the case of envy
- Authors: Camille Singh, Lawrence Ang
Pages: 1 - 25
Abstract: .
Citation: International Journal of Advertising
PubDate: 2020-10-28T07:28:08Z
DOI: 10.1080/02650487.2020.1830686
- Virtual reality advertising with brand experiences: the effects of media
devices, virtual representation of the self, and self-presence- Authors: Hayeon Song, Jihyun Kim, Thao P.H. Nguyen, Kwan Min Lee, Namkee Park
Pages: 1 - 19
Abstract: .
Citation: International Journal of Advertising
PubDate: 2020-10-27T08:31:43Z
DOI: 10.1080/02650487.2020.1834210
- CEOs’ self-disclosure on Instagram and consumer-brand relationships: the
moderating effect of relationship norms- Authors: Taeyeon Kim, Yongjun Sung
Pages: 1 - 25
Abstract: .
Citation: International Journal of Advertising
PubDate: 2020-10-27T03:46:15Z
DOI: 10.1080/02650487.2020.1837485
- Death in advertising: the last taboo'
- Authors: Jane Caulfield, Michelle Day, Barbara J. Phillips
Pages: 1 - 23
Abstract: .
Citation: International Journal of Advertising
PubDate: 2020-10-23T05:19:38Z
DOI: 10.1080/02650487.2020.1830687
- Comedic violence in advertising: cultural third-person effects among U.S.,
Korean, and Croatian consumers- Authors: Hye Jin Yoon, Sukki Yoon, Srdan Zdravkovic, Ivana Kursan Milakovic, Dario Miocevic, Yung Kyun Choi
Pages: 1 - 26
Abstract: .
Citation: International Journal of Advertising
PubDate: 2020-10-23T02:29:27Z
DOI: 10.1080/02650487.2020.1827894
- An expert with whom i can identify: the role of narratives in influencer
marketing- Authors: Yang Feng, Huan Chen, Qian Kong
Pages: 1 - 22
Abstract: .
Citation: International Journal of Advertising
PubDate: 2020-10-20T09:30:05Z
DOI: 10.1080/02650487.2020.1824751
- The effect of emotionally-arousing ad appeals on memory: time and fit
matter- Authors: Hila Riemer, Hayden Noel
Pages: 1 - 23
Abstract: .
Citation: International Journal of Advertising
PubDate: 2020-10-19T05:08:38Z
DOI: 10.1080/02650487.2020.1822670
- What is wrong with advertising research and how can we fix it'
- Authors: Patrick De Pelsmacker
Pages: 1 - 14
Abstract: .
Citation: International Journal of Advertising
PubDate: 2020-10-05T05:44:06Z
DOI: 10.1080/02650487.2020.1827895
- The relationship between consumer engagements with Super Bowl ad tweets
and the advertisers’ official Twitter accounts: a panel data analysis of
2019 Super Bowl advertisers- Authors: Yeayoung Noh, Hyuksoo Kim, Kihan Kim, Yunjae Cheong
Pages: 1 - 18
Abstract: .
Citation: International Journal of Advertising
PubDate: 2020-10-05T05:34:11Z
DOI: 10.1080/02650487.2020.1819006
- The effect of media multitasking on ad memory: the moderating role of
program-induced engagement and brand familiarity- Authors: Hyejin Bang, Karen King
Pages: 1 - 30
Abstract: .
Citation: International Journal of Advertising
PubDate: 2020-09-24T06:57:07Z
DOI: 10.1080/02650487.2020.1822671
- Which model looks most like me' Explicating the impact of body image
advertisements on female consumer well-being and consumption behaviour
across brand categories- Authors: Chen Lou, Caleb H. Tse
Pages: 1 - 27
Abstract: .
Citation: International Journal of Advertising
PubDate: 2020-09-22T04:51:53Z
DOI: 10.1080/02650487.2020.1822059
- Take a deep breath: the effects of television exposure and family
communication on family shopping-related stress- Authors: Matthew A. Lapierre, Marina Krcmar, Eunjoo Choi, Kristen A. Haberkorn, Sarah J. Locke
Pages: 1 - 23
Abstract: .
Citation: International Journal of Advertising
PubDate: 2020-09-21T05:40:10Z
DOI: 10.1080/02650487.2020.1820205
- Increasing company-cause fit: the effects of a relational ad message and
consumers’ cause involvement on attitude toward the CSR activity- Authors: Chang-Won Choi
Pages: 1 - 21
Abstract: .
Citation: International Journal of Advertising
PubDate: 2020-09-17T02:21:48Z
DOI: 10.1080/02650487.2020.1822060
- Beyond gender stereotypes: the missing women in print advertising
- Authors: Luciana Messias Shinoda, Tânia Veludo-de-Oliveira, Inês Pereira
Pages: 1 - 28
Abstract: .
Citation: International Journal of Advertising
PubDate: 2020-09-15T09:21:18Z
DOI: 10.1080/02650487.2020.1820206
- Using transit advertising to improve public engagement with social issues
- Authors: Rick T. Wilson, Jill Hendrickson Lohmeier, David S. Lustick, Robert F. Chen
Pages: 1 - 27
Abstract: .
Citation: International Journal of Advertising
PubDate: 2020-08-21T08:45:53Z
DOI: 10.1080/02650487.2020.1807230
- Effects of different sponsorship disclosure message types on
consumers’ trust and attitudes- Authors: Alexander Pfeuffer, Jisu Huh
Pages: 1 - 32
Abstract: .
Citation: International Journal of Advertising
PubDate: 2020-08-20T05:38:11Z
DOI: 10.1080/02650487.2020.1807229
- The effect of influencer–product fit on advertising recognition and the
role of an enhanced disclosure in increasing sponsorship transparency- Authors: Roberta De Cicco, Serena Iacobucci, Stefano Pagliaro
Pages: 1 - 27
Abstract: .
Citation: International Journal of Advertising
PubDate: 2020-08-06T11:00:25Z
DOI: 10.1080/02650487.2020.1801198
- How to easily facilitate consumers’ mental simulation through
advertising: the effectiveness of self-referencing image dynamics on
purchase intention- Authors: Mark Yi-Cheon Yim, Young K. Kim, JeongGyu Lee
Pages: 1 - 25
Abstract: .
Citation: International Journal of Advertising
PubDate: 2020-08-04T12:40:36Z
DOI: 10.1080/02650487.2020.1801014
- Privacy concerns about personalized advertising across multiple social
media platforms in Japan: the relationship with information control and
persuasion knowledge- Authors: Mariko Morimoto
Pages: 1 - 21
Abstract: .
Citation: International Journal of Advertising
PubDate: 2020-07-24T11:25:37Z
DOI: 10.1080/02650487.2020.1796322
- It is just a spoof: spoof placements and their impact on conceptual
persuasion knowledge, brand memory, and brand evaluation
Open Access Article
Authors: Brigitte Naderer, Jörg Matthes, Simone Bintinger
Pages: 1 - 18
Abstract: .
Citation: International Journal of Advertising
PubDate: 2020-07-20T07:59:17Z
DOI: 10.1080/02650487.2020.1793632
- Distance matters: the effects of self-brand connections and construal
levels on ad responses- Authors: So Young Lee, Chan Yun Yoo, Dong Hoo Kim, Yoon Hi Sung
Pages: 1 - 28
Abstract: .
Citation: International Journal of Advertising
PubDate: 2020-07-13T08:03:02Z
DOI: 10.1080/02650487.2020.1783153
- Water conservation campaigns in an emerging economy: how effective are
they'- Authors: Daniel K. Maduku
Pages: 1 - 21
Abstract: .
Citation: International Journal of Advertising
PubDate: 2020-07-04T12:04:24Z
DOI: 10.1080/02650487.2020.1780060
- Something social, something entertaining' How digital content
marketing augments consumer experience and brand loyalty- Authors: Chen Lou, Quan Xie
Pages: 1 - 27
Abstract: .
Citation: International Journal of Advertising
PubDate: 2020-07-02T05:01:16Z
DOI: 10.1080/02650487.2020.1788311
- Interpret me! The interplay between visual metaphors and verbal messages
in advertising- Authors: Yuhosua Ryoo, Yongwoog Andrew Jeon, Yongjun Sung
Pages: 1 - 23
Abstract: .
Citation: International Journal of Advertising
PubDate: 2020-06-30T01:11:14Z
DOI: 10.1080/02650487.2020.1781477
- Disclosing product placement in audiovisual media services: a practical
and scientific perspective on the implementation of disclosures across the
European Union
Open Access Article
Authors: Ines Spielvogel, Brigitte Naderer, Jörg Matthes
Pages: 1 - 21
Abstract: .
Citation: International Journal of Advertising
PubDate: 2020-06-22T02:48:18Z
DOI: 10.1080/02650487.2020.1781478
- A first step in unraveling synced advertising effectiveness
- Authors: Claire M. Segijn, Hilde A. M. Voorveld
Pages: 1 - 20
Abstract: .
Citation: International Journal of Advertising
PubDate: 2020-06-12T04:13:42Z
DOI: 10.1080/02650487.2020.1778279
- What is brandjacking' Origin, conceptualization and effects of
perceived dimensions of truth, mockery and offensiveness- Authors: Sweta Chaturvedi Thota
Pages: 1 - 19
Abstract: .
Citation: International Journal of Advertising
PubDate: 2020-06-11T02:33:47Z
DOI: 10.1080/02650487.2020.1766232
- The impact of visual sexual appeals on attention allocation within
advertisements: an eye-tracking study- Authors: R. Glenn Cummins, Zijian Harrison Gong, Tom Reichert
Pages: 1 - 25
Abstract: .
Citation: International Journal of Advertising
PubDate: 2020-06-09T04:04:16Z
DOI: 10.1080/02650487.2020.1772656
- How morality judgments influence humor perceptions of prankvertising
- Authors: Chingching Chang
Pages: 1 - 26
Abstract: .
Citation: International Journal of Advertising
PubDate: 2020-06-09T03:58:13Z
DOI: 10.1080/02650487.2020.1772648
- Long-term effects of brand placement disclosure on persuasion knowledge
and brand responses
Open Access Article
Authors: Sophie C. Boerman, Tina Tessitore, Céline M. Müller
Pages: 1 - 23
Abstract: .
Citation: International Journal of Advertising
PubDate: 2020-06-08T10:44:17Z
DOI: 10.1080/02650487.2020.1775036
- Redefining advertising in research and practice
- Authors: Gayle Kerr, Jef Richards
Pages: 1 - 24
Abstract: .
Citation: International Journal of Advertising
PubDate: 2020-05-25T09:30:25Z
DOI: 10.1080/02650487.2020.1769407
- The cause effect: the impact of corporate social responsibility
advertising on cause consumer engagement behavior after brand affiliation
ceases- Authors: Steven Holiday, Jameson L. Hayes, Brian C. Britt, Yuanwei Lyu
Pages: 1 - 26
Abstract: .
Citation: International Journal of Advertising
PubDate: 2020-05-22T11:09:40Z
DOI: 10.1080/02650487.2020.1769408
- Warmth effect in advertising: the effect of male endorsers’ warmth
on brand attitude- Authors: Hongxia Zhang, Xiaoying Zheng, Xuan Zhang
Pages: 1 - 24
Abstract: .
Citation: International Journal of Advertising
PubDate: 2020-05-21T07:36:05Z
DOI: 10.1080/02650487.2020.1763089
- Slow versus fast: how speed-induced construal affects perceptions of
advertising messages- Authors: Sukki Yoon, Hyejin Bang, Dongwon Choi, Kacy Kim
Pages: 1 - 21
Abstract: .
Citation: International Journal of Advertising
PubDate: 2020-05-15T08:06:36Z
DOI: 10.1080/02650487.2020.1766233
- To gain face or not to lose face: the effect of face message frame on
response to public service advertisements- Authors: Hanwei Wang, Hongyu Fu, Yuanyuan Wu
Pages: 1 - 18
Abstract: .
Citation: International Journal of Advertising
PubDate: 2020-05-13T09:47:20Z
DOI: 10.1080/02650487.2020.1763090
- Intellectual structure and publication pattern in International Journal of
Advertising: a bibliometric analysis during 1982–2019- Authors: Naveen Donthu, Satish Kumar, Debidutta Pattnaik
Pages: 1 - 27
Abstract: .
Citation: International Journal of Advertising
PubDate: 2020-04-23T08:29:55Z
DOI: 10.1080/02650487.2020.1756655
- The effect of social exclusion on persuasiveness of feelings versus
reasons in advertisements: the moderating role of culture- Authors: Hongyan Jiang, Chen Li, Xiuping Li, Leida Li
Pages: 1 - 22
Abstract: .
Citation: International Journal of Advertising
PubDate: 2020-04-23T08:13:33Z
DOI: 10.1080/02650487.2020.1756654
- Broadcasting and narrowcasting: the impact of affective and cognitive
message framing on message persuasiveness- Authors: Lianne Foti, Xiajing Zhu, Yige Yuan, Lefa Teng
Pages: 1 - 19
Abstract: .
Citation: International Journal of Advertising
PubDate: 2020-04-23T08:03:20Z
DOI: 10.1080/02650487.2020.1755183
- Seller creative selling in social commerce
- Authors: Li Chen, Fengxia Zhu, Murali Mantrala, Na Wang
Pages: 1 - 20
Abstract: .
Citation: International Journal of Advertising
PubDate: 2020-04-23T07:23:08Z
DOI: 10.1080/02650487.2020.1755180
- Sales or reviews, which matters more to consumer preference and online
advertising' – evidence from eye-tracking and self-reporting- Authors: Zhuomin Shi, Caiyun Zhang, Liangyu Wu
Pages: 1 - 27
Abstract: .
Citation: International Journal of Advertising
PubDate: 2020-04-21T08:28:07Z
DOI: 10.1080/02650487.2020.1755181
- “Touching with heart, reasoning by truth”! The impact of Brand cues on
mini-film advertising effect- Authors: Tung-Ju Wu, Ting Xu, Lydia Qianqian Li, Kuo-Shu Yuan
Pages: 1 - 29
Abstract: .
Citation: International Journal of Advertising
PubDate: 2020-04-20T10:37:52Z
DOI: 10.1080/02650487.2020.1755184
- The influence of anthropomorphic communication in social media on the
country-of-origin effect- Authors: Wenting Feng, Tao Wang, Wenlong Mu
Pages: 1 - 26
Abstract: .
Citation: International Journal of Advertising
PubDate: 2020-04-20T10:31:31Z
DOI: 10.1080/02650487.2020.1755182
- Measure proliferation in advertising research: are standard measures the
solution'- Authors: Lars Bergkvist
Pages: 1 - 13
Abstract: .
Citation: International Journal of Advertising
PubDate: 2020-04-15T07:56:28Z
DOI: 10.1080/02650487.2020.1753442
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