Subjects -> ADVERTISING AND PUBLIC RELATIONS (Total: 23 journals)
Showing 1 - 8 of 8 Journals sorted alphabetically
Advertising & Society Review     Full-text available via subscription   (Followers: 15)
Book History     Full-text available via subscription   (Followers: 176)
Design and Culture : The Journal of the Design Studies Forum     Hybrid Journal   (Followers: 28)
Foundations and Trends® in Marketing     Full-text available via subscription   (Followers: 16)
International Journal of Advertising     Full-text available via subscription   (Followers: 32)
International Journal of Complexity in Leadership and Management     Hybrid Journal   (Followers: 29)
International Journal of Market Research     Full-text available via subscription   (Followers: 19)
Journal of Advertising     Hybrid Journal   (Followers: 31)
Journal of Advertising Research     Full-text available via subscription   (Followers: 27)
Journal of Consumer Psychology     Hybrid Journal   (Followers: 41)
Journal of Current Issues & Research in Advertising     Hybrid Journal   (Followers: 10)
Journal of Interactive Advertising     Open Access   (Followers: 14)
Journal of International Marketing     Full-text available via subscription   (Followers: 32)
Journal of Marketing     Full-text available via subscription   (Followers: 54)
Journal of Marketing Research     Full-text available via subscription   (Followers: 71)
Journal of Public Policy & Marketing     Full-text available via subscription   (Followers: 17)
Journal of Public Relations Research     Hybrid Journal   (Followers: 23)
Opinião Pública     Open Access  
Place Branding and Public Diplomacy     Hybrid Journal   (Followers: 5)
Public Relations Inquiry     Hybrid Journal   (Followers: 9)
Public Relations Review     Hybrid Journal   (Followers: 21)
RAE-eletrônica     Open Access   (Followers: 2)
Revista Internacional de Relaciones Públicas     Open Access   (Followers: 1)
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Place Branding and Public Diplomacy
Journal Prestige (SJR): 0.303
Citation Impact (citeScore): 1
Number of Followers: 5  
 
  Hybrid Journal Hybrid journal (It can contain Open Access articles)
ISSN (Print) 1751-8040 - ISSN (Online) 1751-8059
Published by Springer-Verlag Homepage  [2626 journals]
  • US public diplomacy in the Middle East and the Digital Outreach Team
    • Abstract: Abstract Several studies have been written that provided extensive details on various areas and historical stages of US public diplomacy in the Middle East (Vaughan in: The failure of American and British Propaganda in the Arab Middle East, Palgrave Macmillan, New York, 2005; Rugh in: American encounters with Arabs: the” soft power” of US public diplomacy in the Middle East, Greenwood Publishing Group, New York, 2006, in: Front line public diplomacy: How US Embassies Communicate with Foreign Publics, Palgrave Macmillan, Hampshire, 2014, Cull in: The Cold War and the United States Information Agency: American Propaganda and Public Diplomacy, 1945–1989, Cambridge University Press, Cambridge, 2008, in: CPD Perspect Public Dipl 2:19, 2009, in: The Decline and Fall of the United States Information Agency: American Public Diplomacy, 1989–2001, Palgrave Macmillan, London, 2012, Seib in: Toward a new public diplomacy, Palgrave Macmillan, Hampshire, 2009; Seib in: Real-time diplomacy: politics and power in the social media era, Palgrave Macmillan, Hampshire, 2012). After offering a brief survey of the different developments in American public diplomacy efforts in the Middle East, this paper focuses on the US Department of State’s Digital Outreach Team (DOT) and presents an analysis of the social media outlets run by DOT. The paper concludes that the overwhelming responses are negative in nature and suggests that DOT has not achieved its intended goals because a more focused approach is needed.
      PubDate: 2019-03-22
       
  • Identifying Sports Diplomacy Resources as Soft Power Tools
    • Abstract: Abstract Although hosting international high-profile sporting events such as the Olympics and the FIFA World Cup are attractive soft power tools for governments to achieve public diplomacy goals, not all sports diplomacy efforts are mega-sporting events. This study explores the use of sports diplomacy by nations and attempts to identify the most applicable sports diplomacy resources available to governments to employ as soft power tools. The data for this research are composed of 30 online surveys completed by international experts in the fields of sports and public diplomacy. The responses were qualitatively analyzed using the fuzzy Delphi method (FDM). After running two rounds of fuzzy Delphi, sports diplomacy resources were classified into three categories: “Sports Events,” “Sports Human Capitals,” and “Sports Products.” Further, “sports players”; “women’s sports”; “hosting/participating in regional, international, continental, or global events”; “coaches”; and “authentic sports leagues” were identified as the most important sports diplomacy resources.
      PubDate: 2019-03-19
       
  • Customer-based place brand equity and investments: study of West Bengal
    • Abstract: Abstract Some places command greater interests among tourists for prospective visits owing to its place brand equity. Similarly, the places that command higher interests among prospective investors attract higher investments as well. Administrative machinery of ‘places’ engages in public diplomacy so that the ‘place’ can create positive impact among the target audience. This study tests the relationships between the perspectives of customer-based place brand equity (CBPBE) namely, destination branding, public diplomacy and investment attractiveness. The study checks for the impact of destination branding and public diplomacy perspectives of CBPBE on the investment attractiveness perspective. Considering ‘West Bengal’ as the place brand, the study also tests the operationalizability of recent place brand equity scales. Finally, based on the responses given about West Bengal’s brand equity policy implications and insights are discussed.
      PubDate: 2019-03-04
       
  • Correction to: Wonderland in winter and little Europe in summer: a case
           study on how Harbin promotes its international image
    • Abstract: The university name in the authors’ affiliation was incorrect in the published article. The correct affiliation should read as: 1. College of Journalism and Communications, University of Florida, PO Box 118400, Gainesville, FL 32603, USA
      PubDate: 2019-03-01
       
  • The JET Program and the US–Japan Relationship: Goodwill Goldmine
    • PubDate: 2019-03-01
       
  • Practicing citizen diplomacy 2.0: “The Hot Dudes and Hummus—Israel’s
           Yummiest” campaign for Israel’s branding
    • Abstract: Abstract The concept of citizen diplomacy is central in public diplomacy studies, although so far very few studies have documented real-life cases of citizen diplomacy initiatives. Moreover, the few cases documented mainly represent government-initiated citizen diplomacy rather than bottom-up projects, and mostly for governments with a positive image. This study describes, based on data from Instagram Insights, a case study of a high-profile citizen diplomacy initiative started by four students from Israel, a country with a highly problematic international image. The students launched the Instagram account “Hot Dudes with Hummus—Israel’s Yummiest” gaining attention from leading international entertainment outlets and attracting around 42,000 Instagram followers, over 90% from outside of Israel. To better understand the reception of the campaign, the paper is complemented by a content analysis of user comments sentiment, revealing that 67% of the comments contained positive sentiment. The study illustrates the potency of citizen diplomacy initiatives and shows that in the age of online social networks, citizens who understand the online social media environment can lead efficient nation branding campaigns.
      PubDate: 2019-03-01
       
  • Which city theme has the strongest local brand equity for Hong Kong:
           green, creative or smart city'
    • Abstract: Abstract Greenness, creativity and smartness are three common themes that cities often use to market or brand themselves as attractive and sustainable places. These themes have their own trajectories of theoretical development, but their ability to generate values to the people shows that a theme has the potential to be transformed into a promising brand. This suggests an approach of studying the brand equity of these themes based on a number of dimensions suggested in the literature: brand awareness, perceived brand quality, brand associations and brand loyalty. Since local residents play an indispensable role in place branding and sustainable urban development, this paper presents a study that aims to reveal the level of brand equity of the green, creative and smart city themes of Hong Kong as perceived by local residents (n = 263). The results suggest that a smart city theme carries more stable and higher brand equity when compared with green and creative themes. However, local people do have high aspirations of greenness and creativity for Hong Kong. Regression also builds up three models showing the locally perceived determinants of a successful green, creative and smart city for Hong Kong, respectively. The findings also highlight that city themes indeed overlap in nature, where the common attributes across themes may become the important clues to catch stakeholders’ attention.
      PubDate: 2019-03-01
       
  • Who are publics in public diplomacy' Proposing a taxonomy of foreign
           publics as an intersection between symbolic environment and behavioral
           experiences
    • Abstract: Abstract Existing literature on public diplomacy has generally defined foreign publics as the global constituents with whom a country builds relationships through its public diplomacy efforts. However, not all foreign publics are the same; they represent a collection of separate public opinions. As such, foreign publics need to be segmented and differentiated in order for countries to strategically invest their resources and optimize public diplomacy outcomes. In light of this, this paper proposes a taxonomy which approaches the concept of foreign publics as an intersection between symbolic environment and behavioral experiences. By classifying foreign publics into four segments (i.e., ambassadorial, advocational, accusational, and adversarial), this paper explains the formation and characteristics of each segment of foreign publics, as well as their implications for a country’s public diplomacy efforts.
      PubDate: 2019-03-01
       
  • (Un)successful years: EU countries’ cultural diplomacy with Russian
           Federation
    • Abstract: Abstract This paper offers an insight into the early stage of the author’s research about Years and Seasons of Culture, which are performed by governments and seen as tools of their cultural diplomacy. In the study, Years and Seasons are called “holidays of cultural diplomacy” in line with Dayan and Katz concept of media events. The main goal of research, which began due to an observation of the efforts of European countries to implement cultural diplomacy with the Russian Federation, is not only a conceptualisation of Years and Seasons but also a search for the rationale for organising them. In the paper, the author peruses a framework to analyse Years and Seasons of Culture and verifies the hypotheses therein, while presenting the pilot research’s results about the Dutch–Russian Bilateral Year in 2013. Thus, the paper presents the effects of the first stage of the project, focused on the Dutch–Russian Bilateral Year 2013.
      PubDate: 2019-03-01
       
  • Formalizing the American brand: the case for the US culture, language, and
           soft-power institutes
    • Abstract: Abstract The United States is no stranger to “public diplomacy” efforts to serve its strategic interests and project its image and values in times of conflict or strife, though generally these recede. Yet the country now faces serious deterioration in its national standing, suggesting a need for new strategies. This paper surveys the differing approaches made by Germany with its Goethe Institut and China with its Confucius Institute as potential models for the United States. Based on these experiences, the paper advances the argument that as a matter of public policy, the U.S. should establish its own institute drawing on these successful “soft-power” models to market the nation’s distinct culture, its unique take on the English language, its suitability for investment, travel, and tourism, and promotion of its national brand image.
      PubDate: 2019-02-25
       
  • Hashtag diplomacy: twitter as a tool for engaging in public diplomacy and
           promoting US foreign policy
    • Abstract: Abstract While national governments increasingly deploy digital diplomacy communication strategies to harness the power of social media, political scientists have paid sparse attention to certain aspects of this development. Our study endeavors to address this lacuna by employing content analysis and data-analytic methodologies to examine U.S. Twitter diplomacy. We leverage a robust dataset of tweets posted by leading foreign policy officials in the Obama administration to determine whether Twitter diplomacy exhibited a coherent communication strategy (per the rational actor model of foreign policy), or a more ad-hoc and disjointed practice (per the pluralist and bureaucratic politics models). Furthermore, this study assesses several variables relating to the efficacy of Twitter statecraft, including the formatting of tweets, and the resonance and geographic reach of tweets. We find that Twitter diplomacy under the Obama administration was largely rational; that is, it reflected the rational actor model, as the topic focus of tweets was proportional to stated U.S. foreign policy priorities.
      PubDate: 2019-02-23
       
  • Resident stories and digital storytelling for participatory place branding
    • Abstract: Abstract Extending from current participatory place branding scholarship, this article presents a framework for applying digital storytelling (DST) to place branding. DST, or individual narratives recorded and distributed through various media, encourage residents to share their place impressions and experiences in meaningful ways. DST exemplifies the participatory place branding initiative by engaging residents in all parts of the branding process, integrating distinctive place-specific features and promoting a collaborative place brand. At the same time, residents feel empowered to share their stories and community initiatives are supported. Describing a DST-facilitated approach for participatory place branding, this article explores how place brand practitioners can encourage residents to take responsibility for the place brand while mediating multiple voices and visions into a unique place brand narrative.
      PubDate: 2019-02-09
       
  • The Japan brand personality in China: is it all negative among
           consumers'
    • Abstract: Abstract This study measured the Japan brand personality in China. The main purposes are first, to identify the Nation Brand Personality (NBP) dimensions of Japan as seen by Chinese consumers; second, to determine the effect of NBP upon overall attitude and behavioral intentions; third, to test the predictive effects of the overall attitude and demographic variables upon behavioral intentions; and fourth, to cluster Chinese consumers and determine who among them can be commercially targeted by Japanese entities. The study was conducted in Shanghai, China, via a paper survey in the Chinese language. A convenience sample of Chinese respondents was used. The nation brand personality, overall attitude, and the behavioral intentions scales were used. Path analysis is employed to test the hypotheses. Finally, cluster analysis is used to determine the Chinese citizens segments in terms of their views of Japan as a brand. Japan brand personality has two positive factors—competence and sincerity—and one negative factor—assertiveness. As expected, the positive (negative) factors positively (negatively) influence attitude and behavioral intentions. Age is a negative predictor of behavioral intentions. Besides, age and gender moderate the relationship between NBP and behavioral intentions. More specifically, the relationship between NBP and intentions to behave is stronger for the younger individuals and women. The Chinese sample was classified into four clusters: admirers, sympathizers, skeptics, and rivals. Nation brand personality is culture specific, and therefore this paper contributes by identifying the specific brand personality of Japan among Chinese citizens, and then uses such a personality to predict both overall attitude and intentions to behave. The identification of the factors and facets of Japan brand personality in China contributes in understanding why Chinese citizens’ overall attitude towards Japan is unfavorable. This paper also focuses on how NBP explains attitude formation and intentions to behave.
      PubDate: 2019-02-09
       
  • From soft power to sports diplomacy: a theoretical and conceptual
           discussion
    • Abstract: Abstract The term soft power refers to the ability to shape preferences of others and getting them to do what you want through attraction without the use of payments or of military force. The three main resources of soft power are culture, political values and foreign policy. Cultural diplomacy refers to the way culture is used for public diplomacy and soft power purposes. Countries, cities, and communities have been using sports for public diplomacy and branding purposes to achieve social, political, and financial goals, and improve the image of the country. The international exposure, the focus on culture, and peaceful values in sports make it a useful tool for countries to use soft power to achieve international goals and improve their public diplomacy. The purpose of this article is to discuss the theoretical and conceptual connections between sports, soft power, and public diplomacy especially in the context of trying to improve countries’ images to achieve foreign policy goals.
      PubDate: 2019-02-07
       
  • Projects, programs and events as potential future-forming city identity
           assets
    • Abstract: Abstract By reframing (from a future perspective) projects, programs and events, as deployed over the last decade, the paper aims to provide stimuli to convert them into a coherent strategic line of development. Based on postmodern epistemologies, the authors of this paper propose an analysis of selected lighting manifestations as separated future-forming moments of city identity. The adoption of a futures research matrix as a reflexive framework sees the repurposing of such a framework from its standard generative function within design processes to an analytical function. The ambition is to provide narrative context to existing projects and everyday practices by linking them within given future scenarios. With the final outcome proposed as to coherently connect separate, lighting-related, manifestations to an overarching system of interpretation. The case offered is the city of Eindhoven, The Netherlands. The tool adopted and repurposed is the Urban Futures Matrix from city.people.light. The specific manifestations, as presented, pertain both high culture and popular culture. This paper does eminently offer a coherent and consistent reflection on practices in the form of a case study, however, grounded in a theoretical and epistemological solid framework of reference.
      PubDate: 2018-12-18
       
  • U.S. public diplomacy and sports stars: mobilizing African-American
           
    • Abstract: Abstract The United States has diverse options in the projection of public diplomacy ranging across the spectrum from risk-averse to risk-oriented strategies. A significant test highlights the use of the deep pool of the U.S. star athletes generally and African-American athletes more specifically. During the Cold War era, a conformist style was privileged in the U.S. State Department goodwill ‘ambassador’ program. Yet, paralleling the overall trajectory of celebrity diplomats, significant gaps can be located in this risk-averse culture. With this unevenness in mind, the article look back to see what lessons or parallels can be taken from earlier initiatives. At a moment marked by the populism of the Trump administration and the environment of intensified racial polarization, it is unlikely that any new connection between African-American athletes and a new public diplomacy strategy will fit into a recalibrated conformist model. Even if it is a sharper break from past experiences, however, the constant is that this category of individuals—especially the high-profile African-American sports stars—remains a huge asset if the U.S. State Department has the desire and ability to tap into this talent pool under different political conditions in the future.
      PubDate: 2018-12-11
       
  • Jami A. Fullerton, Alice Kendrick (eds): shaping international public
           opinion: a model for nation branding and public diplomacy
    • PubDate: 2018-12-04
       
  • Commercial nationalism and tourism: selling the national story
    • PubDate: 2018-11-01
       
  • Russian–U.S. public diplomacy dialogue: a view from Moscow
    • Authors: Anna A. Velikaya
      Abstract: Abstract Russian–U.S. relations deteriorate day by day. The search of “positive agenda” in the current situation is impossible. But history proves that détente talks had started in the period of most serious confrontation in the 1970s. Similar public diplomacy tools should be implemented in order to harmonize relations, strengthen trust and mutual understanding between the two countries. The search and implementation of these initiatives seems to be very timely.
      PubDate: 2018-05-25
      DOI: 10.1057/s41254-018-0102-1
       
  • Digital diplomacy: success at your fingertips
    • Authors: Neil Collins; Kristina Bekenova
      Abstract: Abstract It is claimed that digital diplomacy will radically change how diplomats engage with the populace in the countries to which they are stationed. Facebook in particular is seen as a means by which embassies can speak to sections of the local population that have previously been difficult to engage. The European Union has signalled its intent to embrace social media more purposefully and meaningfully as part of its diplomatic effort. This article examines those claims made for digital diplomacy relying on data that show the patterns of use of Facebook by European embassies in Kazakhstan. The results show that, primarily, Facebook’s features are used for one-way communication of banal and routine information. However, little policy dialogue is evident.
      PubDate: 2018-01-19
      DOI: 10.1057/s41254-017-0087-1
       
 
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