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Publisher: Springer-Verlag (Total: 2353 journals)

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Showing 1 - 200 of 2353 Journals sorted alphabetically
3D Research     Hybrid Journal   (Followers: 19, SJR: 0.214, h-index: 10)
4OR: A Quarterly J. of Operations Research     Hybrid Journal   (Followers: 9, SJR: 1.073, h-index: 25)
AAPS J.     Hybrid Journal   (Followers: 20, SJR: 1.192, h-index: 74)
AAPS PharmSciTech     Hybrid Journal   (Followers: 6, SJR: 0.718, h-index: 54)
Abdominal Imaging     Hybrid Journal   (Followers: 14, SJR: 0.723, h-index: 60)
Abhandlungen aus dem Mathematischen Seminar der Universitat Hamburg     Hybrid Journal   (Followers: 3, SJR: 0.447, h-index: 12)
Academic Psychiatry     Full-text available via subscription   (Followers: 22, SJR: 0.492, h-index: 32)
Academic Questions     Hybrid Journal   (Followers: 7, SJR: 0.135, h-index: 6)
Accreditation and Quality Assurance: J. for Quality, Comparability and Reliability in Chemical Measurement     Hybrid Journal   (Followers: 26, SJR: 0.378, h-index: 30)
Acoustical Physics     Hybrid Journal   (Followers: 11, SJR: 0.355, h-index: 20)
Acoustics Australia     Hybrid Journal  
Acta Analytica     Hybrid Journal   (Followers: 7, SJR: 0.387, h-index: 6)
Acta Applicandae Mathematicae     Hybrid Journal   (Followers: 1, SJR: 0.624, h-index: 34)
Acta Biotheoretica     Hybrid Journal   (Followers: 5, SJR: 0.419, h-index: 25)
Acta Diabetologica     Hybrid Journal   (Followers: 14, SJR: 1.318, h-index: 46)
Acta Endoscopica     Hybrid Journal   (Followers: 1, SJR: 0.113, h-index: 8)
acta ethologica     Hybrid Journal   (Followers: 4, SJR: 0.465, h-index: 23)
Acta Geochimica     Hybrid Journal   (Followers: 4)
Acta Geodaetica et Geophysica     Hybrid Journal   (Followers: 1, SJR: 0.294, h-index: 13)
Acta Geotechnica     Hybrid Journal   (Followers: 7, SJR: 1.818, h-index: 22)
Acta Informatica     Hybrid Journal   (Followers: 5, SJR: 0.524, h-index: 32)
Acta Mathematica     Hybrid Journal   (Followers: 11, SJR: 8.021, h-index: 47)
Acta Mathematica Hungarica     Hybrid Journal   (Followers: 2, SJR: 0.53, h-index: 29)
Acta Mathematica Sinica, English Series     Hybrid Journal   (Followers: 5, SJR: 0.406, h-index: 30)
Acta Mathematica Vietnamica     Hybrid Journal   (SJR: 0.451, h-index: 5)
Acta Mathematicae Applicatae Sinica, English Series     Hybrid Journal   (SJR: 0.22, h-index: 20)
Acta Mechanica     Hybrid Journal   (Followers: 19, SJR: 0.898, h-index: 52)
Acta Mechanica Sinica     Hybrid Journal   (Followers: 5, SJR: 0.426, h-index: 29)
Acta Metallurgica Sinica (English Letters)     Hybrid Journal   (Followers: 5, SJR: 0.525, h-index: 18)
Acta Meteorologica Sinica     Hybrid Journal   (Followers: 3, SJR: 0.524, h-index: 14)
Acta Neurochirurgica     Hybrid Journal   (Followers: 6, SJR: 0.833, h-index: 73)
Acta Neurologica Belgica     Hybrid Journal   (SJR: 0.348, h-index: 27)
Acta Neuropathologica     Hybrid Journal   (Followers: 5, SJR: 6.61, h-index: 117)
Acta Oceanologica Sinica     Hybrid Journal   (Followers: 3, SJR: 0.295, h-index: 17)
Acta Parasitologica     Hybrid Journal   (Followers: 9, SJR: 0.581, h-index: 28)
Acta Physiologiae Plantarum     Hybrid Journal   (Followers: 2, SJR: 0.551, h-index: 39)
Acta Politica     Hybrid Journal   (Followers: 13, SJR: 0.658, h-index: 20)
Activitas Nervosa Superior     Hybrid Journal  
adhäsion KLEBEN & DICHTEN     Hybrid Journal   (Followers: 5, SJR: 0.103, h-index: 4)
ADHD Attention Deficit and Hyperactivity Disorders     Hybrid Journal   (Followers: 21, SJR: 0.871, h-index: 15)
Adhesion Adhesives & Sealants     Hybrid Journal   (Followers: 7)
Administration and Policy in Mental Health and Mental Health Services Research     Partially Free   (Followers: 15, SJR: 0.795, h-index: 40)
Adsorption     Hybrid Journal   (Followers: 4, SJR: 0.774, h-index: 52)
Advances in Applied Clifford Algebras     Hybrid Journal   (Followers: 3, SJR: 0.319, h-index: 15)
Advances in Atmospheric Sciences     Hybrid Journal   (Followers: 34, SJR: 0.959, h-index: 44)
Advances in Computational Mathematics     Hybrid Journal   (Followers: 15, SJR: 1.255, h-index: 44)
Advances in Contraception     Hybrid Journal   (Followers: 3)
Advances in Data Analysis and Classification     Hybrid Journal   (Followers: 53, SJR: 1.113, h-index: 14)
Advances in Gerontology     Partially Free   (Followers: 9, SJR: 0.141, h-index: 3)
Advances in Health Sciences Education     Hybrid Journal   (Followers: 22, SJR: 1.397, h-index: 42)
Advances in Manufacturing     Hybrid Journal   (Followers: 3, SJR: 0.2, h-index: 4)
Advances in Polymer Science     Hybrid Journal   (Followers: 41, SJR: 0.637, h-index: 89)
Advances in Therapy     Hybrid Journal   (Followers: 5, SJR: 0.79, h-index: 44)
Aegean Review of the Law of the Sea and Maritime Law     Hybrid Journal   (Followers: 7)
Aequationes Mathematicae     Hybrid Journal   (Followers: 2, SJR: 0.882, h-index: 23)
Aerobiologia     Hybrid Journal   (Followers: 1, SJR: 0.511, h-index: 36)
Aesthetic Plastic Surgery     Hybrid Journal   (Followers: 9, SJR: 0.821, h-index: 49)
African Archaeological Review     Hybrid Journal   (Followers: 15, SJR: 0.612, h-index: 24)
Afrika Matematika     Hybrid Journal   (Followers: 1, SJR: 0.248, h-index: 6)
AGE     Hybrid Journal   (Followers: 7, SJR: 1.358, h-index: 33)
Ageing Intl.     Hybrid Journal   (Followers: 7, SJR: 0.337, h-index: 10)
Aggiornamenti CIO     Hybrid Journal   (Followers: 1)
Aging Clinical and Experimental Research     Hybrid Journal   (Followers: 3, SJR: 0.529, h-index: 55)
Agricultural Research     Hybrid Journal   (Followers: 3)
Agriculture and Human Values     Hybrid Journal   (Followers: 12, SJR: 1.197, h-index: 49)
Agroforestry Systems     Hybrid Journal   (Followers: 20, SJR: 0.64, h-index: 56)
Agronomy for Sustainable Development     Hybrid Journal   (Followers: 10, SJR: 1.732, h-index: 59)
AI & Society     Hybrid Journal   (Followers: 7, SJR: 0.171, h-index: 19)
AIDS and Behavior     Hybrid Journal   (Followers: 13, SJR: 2.006, h-index: 71)
Air Quality, Atmosphere & Health     Hybrid Journal   (Followers: 3, SJR: 0.706, h-index: 19)
Akupunktur & Aurikulomedizin     Full-text available via subscription   (Followers: 1)
Algebra and Logic     Hybrid Journal   (Followers: 4, SJR: 0.566, h-index: 18)
Algebra Universalis     Hybrid Journal   (Followers: 2, SJR: 0.388, h-index: 22)
Algebras and Representation Theory     Hybrid Journal   (Followers: 1, SJR: 0.868, h-index: 20)
Algorithmica     Hybrid Journal   (Followers: 8, SJR: 0.898, h-index: 56)
Allergo J.     Full-text available via subscription   (Followers: 1, SJR: 0.183, h-index: 20)
Allergo J. Intl.     Hybrid Journal   (Followers: 2)
Alpine Botany     Hybrid Journal   (Followers: 4, SJR: 0.729, h-index: 20)
ALTEX : Alternatives to Animal Experimentation     Open Access   (Followers: 3, SJR: 1.392, h-index: 32)
AMBIO     Hybrid Journal   (Followers: 15, SJR: 1.094, h-index: 87)
American J. of Cardiovascular Drugs     Hybrid Journal   (Followers: 13, SJR: 0.864, h-index: 39)
American J. of Community Psychology     Hybrid Journal   (Followers: 23, SJR: 1.237, h-index: 83)
American J. of Criminal Justice     Hybrid Journal   (Followers: 6, SJR: 0.634, h-index: 13)
American J. of Cultural Sociology     Hybrid Journal   (Followers: 11, SJR: 0.283, h-index: 3)
American J. of Dance Therapy     Hybrid Journal   (Followers: 4, SJR: 0.175, h-index: 13)
American J. of Potato Research     Hybrid Journal   (Followers: 2, SJR: 0.558, h-index: 35)
American J. of Psychoanalysis     Hybrid Journal   (Followers: 21, SJR: 0.293, h-index: 13)
American Sociologist     Hybrid Journal   (Followers: 12, SJR: 0.18, h-index: 13)
Amino Acids     Hybrid Journal   (Followers: 8, SJR: 1.362, h-index: 83)
AMS Review     Partially Free   (Followers: 4)
Analog Integrated Circuits and Signal Processing     Hybrid Journal   (Followers: 7, SJR: 0.21, h-index: 37)
Analysis and Mathematical Physics     Hybrid Journal   (Followers: 3, SJR: 0.665, h-index: 7)
Analysis in Theory and Applications     Hybrid Journal   (Followers: 1)
Analysis of Verbal Behavior     Hybrid Journal   (Followers: 5)
Analytical and Bioanalytical Chemistry     Hybrid Journal   (Followers: 29, SJR: 1.096, h-index: 123)
Anatomical Science Intl.     Hybrid Journal   (Followers: 2, SJR: 0.301, h-index: 26)
Angewandte Schmerztherapie und Palliativmedizin     Hybrid Journal  
Angiogenesis     Hybrid Journal   (Followers: 3, SJR: 2.212, h-index: 69)
Animal Cognition     Hybrid Journal   (Followers: 16, SJR: 1.122, h-index: 55)
Annales françaises de médecine d'urgence     Hybrid Journal   (Followers: 1, SJR: 0.156, h-index: 4)
Annales Henri Poincaré     Hybrid Journal   (Followers: 3, SJR: 1.377, h-index: 32)
Annales mathématiques du Québec     Hybrid Journal   (Followers: 4)
Annali dell'Universita di Ferrara     Hybrid Journal   (SJR: 0.504, h-index: 14)
Annali di Matematica Pura ed Applicata     Hybrid Journal   (Followers: 1, SJR: 1.167, h-index: 26)
Annals of Behavioral Medicine     Hybrid Journal   (Followers: 11, SJR: 2.112, h-index: 98)
Annals of Biomedical Engineering     Hybrid Journal   (Followers: 18, SJR: 1.182, h-index: 94)
Annals of Combinatorics     Hybrid Journal   (Followers: 3, SJR: 0.849, h-index: 15)
Annals of Data Science     Hybrid Journal   (Followers: 9)
Annals of Dyslexia     Hybrid Journal   (Followers: 9, SJR: 0.857, h-index: 40)
Annals of Finance     Hybrid Journal   (Followers: 28, SJR: 0.686, h-index: 14)
Annals of Forest Science     Hybrid Journal   (Followers: 4, SJR: 0.929, h-index: 57)
Annals of Global Analysis and Geometry     Hybrid Journal   (Followers: 1, SJR: 1.136, h-index: 23)
Annals of Hematology     Hybrid Journal   (Followers: 14, SJR: 1.117, h-index: 62)
Annals of Mathematics and Artificial Intelligence     Hybrid Journal   (Followers: 6, SJR: 0.593, h-index: 42)
Annals of Microbiology     Hybrid Journal   (Followers: 10, SJR: 0.402, h-index: 26)
Annals of Nuclear Medicine     Hybrid Journal   (Followers: 5, SJR: 0.68, h-index: 45)
Annals of Operations Research     Hybrid Journal   (Followers: 8, SJR: 1.186, h-index: 78)
Annals of Ophthalmology     Hybrid Journal   (Followers: 11)
Annals of Regional Science     Hybrid Journal   (Followers: 7, SJR: 0.405, h-index: 42)
Annals of Software Engineering     Hybrid Journal   (Followers: 12)
Annals of Solid and Structural Mechanics     Hybrid Journal   (Followers: 10, SJR: 0.553, h-index: 8)
Annals of Surgical Oncology     Hybrid Journal   (Followers: 15, SJR: 1.902, h-index: 127)
Annals of Telecommunications     Hybrid Journal   (Followers: 7, SJR: 0.315, h-index: 25)
Annals of the Institute of Statistical Mathematics     Hybrid Journal   (Followers: 1, SJR: 0.931, h-index: 31)
Antonie van Leeuwenhoek     Hybrid Journal   (Followers: 5, SJR: 0.992, h-index: 87)
Apidologie     Hybrid Journal   (Followers: 4, SJR: 1.14, h-index: 57)
APOPTOSIS     Hybrid Journal   (Followers: 8, SJR: 1.554, h-index: 87)
Applicable Algebra in Engineering, Communication and Computing     Hybrid Journal   (Followers: 2, SJR: 0.354, h-index: 27)
Applications of Mathematics     Hybrid Journal   (Followers: 1, SJR: 0.274, h-index: 20)
Applied Biochemistry and Biotechnology     Hybrid Journal   (Followers: 44, SJR: 0.575, h-index: 80)
Applied Biochemistry and Microbiology     Hybrid Journal   (Followers: 17, SJR: 0.267, h-index: 26)
Applied Cancer Research     Open Access  
Applied Categorical Structures     Hybrid Journal   (Followers: 2, SJR: 0.361, h-index: 21)
Applied Composite Materials     Hybrid Journal   (Followers: 48, SJR: 0.705, h-index: 35)
Applied Entomology and Zoology     Partially Free   (Followers: 2, SJR: 0.554, h-index: 34)
Applied Geomatics     Hybrid Journal   (Followers: 3, SJR: 0.323, h-index: 9)
Applied Geophysics     Hybrid Journal   (Followers: 8, SJR: 0.541, h-index: 13)
Applied Intelligence     Hybrid Journal   (Followers: 11, SJR: 0.777, h-index: 43)
Applied Magnetic Resonance     Hybrid Journal   (Followers: 4, SJR: 0.358, h-index: 34)
Applied Mathematics & Optimization     Hybrid Journal   (Followers: 4, SJR: 0.955, h-index: 33)
Applied Mathematics - A J. of Chinese Universities     Hybrid Journal   (SJR: 0.275, h-index: 8)
Applied Mathematics and Mechanics     Hybrid Journal   (Followers: 4, SJR: 0.37, h-index: 26)
Applied Microbiology and Biotechnology     Hybrid Journal   (Followers: 62, SJR: 1.262, h-index: 161)
Applied Physics A     Hybrid Journal   (Followers: 7, SJR: 0.535, h-index: 121)
Applied Physics B: Lasers and Optics     Hybrid Journal   (Followers: 23, SJR: 0.983, h-index: 104)
Applied Psychophysiology and Biofeedback     Hybrid Journal   (Followers: 8, SJR: 0.677, h-index: 47)
Applied Research in Quality of Life     Hybrid Journal   (Followers: 10, SJR: 0.288, h-index: 15)
Applied Solar Energy     Hybrid Journal   (Followers: 17, SJR: 0.251, h-index: 6)
Applied Spatial Analysis and Policy     Hybrid Journal   (Followers: 4, SJR: 0.351, h-index: 9)
Aquaculture Intl.     Hybrid Journal   (Followers: 22, SJR: 0.613, h-index: 40)
Aquarium Sciences and Conservation     Hybrid Journal   (Followers: 1)
Aquatic Ecology     Hybrid Journal   (Followers: 30, SJR: 0.646, h-index: 44)
Aquatic Geochemistry     Hybrid Journal   (Followers: 4, SJR: 0.764, h-index: 39)
Aquatic Sciences     Hybrid Journal   (Followers: 12, SJR: 1.172, h-index: 53)
Arabian J. for Science and Engineering     Hybrid Journal   (Followers: 5, SJR: 0.345, h-index: 20)
Arabian J. of Geosciences     Hybrid Journal   (Followers: 1, SJR: 0.417, h-index: 16)
Archaeological and Anthropological Sciences     Hybrid Journal   (Followers: 22, SJR: 1.056, h-index: 15)
Archaeologies     Hybrid Journal   (Followers: 12, SJR: 0.397, h-index: 13)
Archiv der Mathematik     Hybrid Journal   (Followers: 1, SJR: 0.597, h-index: 29)
Archival Science     Hybrid Journal   (Followers: 53, SJR: 0.804, h-index: 22)
Archive for History of Exact Sciences     Hybrid Journal   (Followers: 7, SJR: 0.28, h-index: 15)
Archive for Mathematical Logic     Hybrid Journal   (Followers: 1, SJR: 0.946, h-index: 23)
Archive for Rational Mechanics and Analysis     Hybrid Journal   (SJR: 4.091, h-index: 66)
Archive of Applied Mechanics     Hybrid Journal   (Followers: 5, SJR: 0.865, h-index: 40)
Archives and Museum Informatics     Hybrid Journal   (Followers: 124)
Archives of Computational Methods in Engineering     Hybrid Journal   (Followers: 4, SJR: 2.841, h-index: 40)
Archives of Dermatological Research     Hybrid Journal   (Followers: 6, SJR: 0.9, h-index: 65)
Archives of Environmental Contamination and Toxicology     Hybrid Journal   (Followers: 9, SJR: 0.846, h-index: 84)
Archives of Gynecology and Obstetrics     Hybrid Journal   (Followers: 17, SJR: 0.695, h-index: 47)
Archives of Microbiology     Hybrid Journal   (Followers: 8, SJR: 0.702, h-index: 85)
Archives of Orthopaedic and Trauma Surgery     Hybrid Journal   (Followers: 8, SJR: 1.039, h-index: 56)
Archives of Osteoporosis     Hybrid Journal   (Followers: 2, SJR: 1.092, h-index: 13)
Archives of Sexual Behavior     Hybrid Journal   (Followers: 9, SJR: 1.198, h-index: 74)
Archives of Toxicology     Hybrid Journal   (Followers: 16, SJR: 1.595, h-index: 76)
Archives of Virology     Hybrid Journal   (Followers: 5, SJR: 1.086, h-index: 90)
Archives of Women's Mental Health     Hybrid Journal   (Followers: 14, SJR: 1.264, h-index: 50)
Archivio di Ortopedia e Reumatologia     Hybrid Journal  
Archivum Immunologiae et Therapiae Experimentalis     Hybrid Journal   (Followers: 2, SJR: 1.2, h-index: 42)
ArgoSpine News & J.     Hybrid Journal   (SJR: 0.102, h-index: 3)
Argumentation     Hybrid Journal   (Followers: 5, SJR: 0.295, h-index: 18)
Arid Ecosystems     Hybrid Journal   (Followers: 3)
Arkiv för Matematik     Hybrid Journal   (Followers: 1, SJR: 0.948, h-index: 22)
Arnold Mathematical J.     Hybrid Journal   (Followers: 1)
Arthropod-Plant Interactions     Hybrid Journal   (Followers: 1, SJR: 0.797, h-index: 17)
Arthroskopie     Hybrid Journal   (Followers: 1, SJR: 0.145, h-index: 8)
Artificial Intelligence and Law     Hybrid Journal   (Followers: 10, SJR: 0.288, h-index: 25)
Artificial Intelligence Review     Hybrid Journal   (Followers: 14, SJR: 0.948, h-index: 48)
Artificial Life and Robotics     Hybrid Journal   (Followers: 8, SJR: 0.231, h-index: 14)
Asia Europe J.     Hybrid Journal   (Followers: 4, SJR: 0.247, h-index: 9)
Asia Pacific Education Review     Hybrid Journal   (Followers: 9, SJR: 0.371, h-index: 17)
Asia Pacific J. of Management     Hybrid Journal   (Followers: 14, SJR: 1.676, h-index: 50)
Asia-Pacific Education Researcher     Hybrid Journal   (Followers: 11, SJR: 0.353, h-index: 13)
Asia-Pacific Financial Markets     Hybrid Journal   (Followers: 2, SJR: 0.19, h-index: 15)
Asia-Pacific J. of Atmospheric Sciences     Hybrid Journal   (Followers: 20, SJR: 1.006, h-index: 14)
Asian Business & Management     Hybrid Journal   (Followers: 7, SJR: 0.41, h-index: 10)
Asian J. of Business Ethics     Hybrid Journal   (Followers: 7)
Asian J. of Criminology     Hybrid Journal   (Followers: 5, SJR: 0.263, h-index: 8)
AStA Advances in Statistical Analysis     Hybrid Journal   (Followers: 2, SJR: 0.681, h-index: 15)
AStA Wirtschafts- und Sozialstatistisches Archiv     Hybrid Journal   (Followers: 5, SJR: 0.195, h-index: 5)
ästhetische dermatologie & kosmetologie     Full-text available via subscription  

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Journal Cover AMS Review
  [4 followers]  Follow
    
   Partially Free Journal Partially Free Journal
   ISSN (Print) 1869-814X - ISSN (Online) 1869-8182
   Published by Springer-Verlag Homepage  [2353 journals]
  • Marketing to the poor: an institutional model of exchange in emerging
           markets
    • Authors: Jaideep Prabhu; Paul Tracey; Magda Hassan
      Abstract: Abstract In this paper we argue that formal exchanges with poor consumers in emerging markets are hard to create and maintain, resulting in widespread market failure. More specifically, in emerging markets the institutions required for exchange either function poorly or are entirely absent, making it difficult for sellers to deliver affordable and accessible offerings to poor buyers in a financially sustainable manner. The marketing challenge thus becomes (1) developing a viable business model to facilitate market-based exchanges and (2) shaping the institutions needed to implement this business model. Drawing on institutional theory and extending it with insights from the marketing and business model innovation literatures, we develop a model of exchange in emerging markets. At the heart of our model is the idea that sellers often need to act as institutional entrepreneurs in order to create and deliver value when marketing to the poor in emerging markets. We discuss the implications of our model for future research on marketing, exchange and emerging economies, as well as the implications for managers seeking to market to the poor in emerging economies.
      PubDate: 2017-08-31
      DOI: 10.1007/s13162-017-0100-0
       
  • Market orientation − firm performance link in a dynamic environment:
           looking inside the black box
    • Authors: Rahul Kumar Sett
      Abstract: Abstract Our understanding of how market orientation can sustain superior firm performance in a rapidly changing environment is still evolving. This paper presents a model that explains the phenomenon by viewing market orientation as a firm-level dynamic capability that comprises three component capacities: to sense opportunities and threats; to seize opportunities and/or guard against threats; and to reconfigure firm resources in sync with environmental changes. These three capacities represent the three dimensions of market orientation. The nature of these capacities and the organizational processes that undergird them are explicated. It is argued that the capacities of sensing, seizing, and resource reconfiguration can help a market oriented firm to advantageously exploit environmental uncertainties and thereby sustain superior performance. Direction of future research and managerial implications are discussed.
      PubDate: 2017-08-07
      DOI: 10.1007/s13162-017-0099-2
       
  • Toward an improved conceptual understanding of consumer ambivalence
    • Authors: Jenni Sipilä; Anssi Tarkiainen; Sanna Sundqvist
      Abstract: Abstract Despite the significance of ambivalence in consumer research, the concept suffers from a lack of clarity. This study thus aims to develop an improved conceptual understanding of consumer ambivalence based on the analysis of existing definitions. A number of challenges are observed and addressed through key premises that characterize the concept of consumer ambivalence. Furthermore, the presented conceptualization is contextualized into the area of consumption. The result of this process is an enhanced view of consumer ambivalence that builds on and extends earlier conceptualizations in 1) recognizing a wide variety of concepts that can be studied under the umbrella of consumer ambivalence, 2) specifying the multitude of objects of consumer ambivalence, and 3) specifying the temporal scope of consumer ambivalence through the concept of consumption episodes. The proposed conceptualization accommodates the richness of different approaches to consumer ambivalence and thus contributes to a wide range of consumer research.
      PubDate: 2017-07-31
      DOI: 10.1007/s13162-017-0098-3
       
  • Disruptive marketing strategy
    • Authors: G. Tomas M. Hult; David J. Ketchen
      Abstract: Abstract Disruptive marketing strategy is a process by which valuable marketing activities take root initially in applications within a department or function in an organization and then relentlessly move across a company’s internal departments/functions, eventually connecting with external companies to ensure that market-based value creation is delivered to the company’s primary stakeholders. Understanding market-based value creation in the field of marketing has centered, to a large degree, on market orientation studies via field-based, discovery-oriented research. In some ways, market orientation – while viewed as the implementation of the marketing concept – became a disruptive marketing strategy for many organizations. That is, marketing started to permeate all aspects of an organization, and even became a boundary-spanning phenomenon connecting multiple companies. The activities in marketing moved beyond their traditional home department and the marketing function became cross-departmental and even, in some cases, cross-company focused. Where do we go next? Disruptive marketing strategy will help the field and practice of marketing evolve.
      PubDate: 2017-06-13
      DOI: 10.1007/s13162-017-0097-4
       
  • Disciplinary memory and theory development
    • Authors: Manjit S. Yadav
      PubDate: 2017-06-07
      DOI: 10.1007/s13162-017-0096-5
       
  • Research on market orientation: Some lessons shared and issues discussed
           in a doctoral seminar
    • Authors: Rajan Varadarajan
      Abstract: Abstract For more than a quarter of a century, a large body of research in marketing, as well as in other disciplines, has focused on a number of substantive, theoretical and methodological issues relating to market orientation. Reflecting on their market orientation focused research journey, Jaworski and Kohli (2017) offer 22 valuable lessons for researchers on the nuances of conducting field-based, discovery-oriented research. For over two decades, market orientation has been among the substantive topics on the syllabus of a doctoral seminar on strategic marketing that I have taught at Texas A&M University. Over the years, I have greatly benefited from reading a number of journal articles on market orientation, in preparing for the seminar session on market orientation. Reflecting on the insights gained from this learning journey, I elaborate on five lessons shared, and five issues discussed in the seminar.
      PubDate: 2017-06-06
      DOI: 10.1007/s13162-017-0094-7
       
  • Market orientation: reflections on field-based, discovery-oriented
           research
    • Authors: Gregory S. Carpenter
      Abstract: Abstract For years, market orientation remained an appealing concept that was, in practice, less favored than other approaches to management. A surge of research on market orientation helped clarify the concept and provide needed logical structure, creating a foundation for the further research and for adoption in practice. Among the most influential papers in that surge is Kohli and Jaworski (Journal of Marketing, 54, 1–18, 1990). In this paper, we comment on Jaworski and Kohli’s essay, exploring the process for field-based, discovery-oriented research, drawing comparisons with experimental, analytical or empirical approaches. We explore how one formulates and poses questions differently, the process of choosing collaborators, differences in the data collection, analysis, and differences in crafting papers. Illustrating these differences with Kohli and Jaworksi (Journal of Marketing, 54, 1–18, 1990), we explore more recent advances in market orientation and propose directions for future work.
      PubDate: 2017-06-02
      DOI: 10.1007/s13162-017-0095-6
       
  • Proposal, project, practice, pause: Developing a framework for evaluating
           smart domestic product engagement
    • Authors: Tony Woodall; Julie Rosborough; John Harvey
      Abstract: Abstract Smart homes are fast becoming a reality, with smart TVs, smart meters and other such “smart” devices/systems already representing a substantial household presence. These, which we collectively term “smart domestic products” (SDPs), will need to be promoted, adopted, and normalized into daily routines. Despite this, the marketing canon lacks a substantive discourse on pertinent research. We look to help correct this by melding ideas from organizational sociology, innovation diffusion and appropriation studies, and service dominant logic. Consequently, we suggest a framework for research that responds directly to the specific characteristics of SDPs. Using the SDP eco-system as a context, our framework emphasizes the interplay of embeddedness, practice, value and engagement. It comprises a four-stage horizontal/longitudinal axis we describe as proposal, project, practice and pause. Cross-sectionally we focus on value, and combine aspects of existing thought to suggest how this impacts each stage of our engagement continuum. We subsequently identify perceived personal advantage as the resultant of these two axes and propose this as the key for understanding consumer and SDP sociomaterial engagement. This article also advances a definition of SDPs and ends with an agenda for further research.
      PubDate: 2017-05-08
      DOI: 10.1007/s13162-017-0089-4
       
  • Advancing relationship marketing theory: exploring customer relationships
           through a process-centric framework
    • Authors: Antje S. J. Hütten; Torsten Oliver Salge; Thomas Niemand; Florian U. Siems
      Abstract: Abstract Relationship marketing is commonly defined as a process. Its essential process dimension, however, remains surprisingly under-theorized. In this conceptual paper, we address this theoretical void and begin to develop a process-centric framework to explore company-customer relationships. This framework distinguishes four ideal-typical models of the relationship marketing process: (1) life-cycle, (2) evolutionary, (3) teleological and (4) dialectical process models. Our review of the relationship marketing literature reveals the prevalence of life-cycle conceptions of the relationship marketing process, followed by teleological and evolutionary conceptions. It is against this backdrop that we illustrate the value of dialectical process models as a first promising opportunity to advance relationship marketing theory. The second opportunity we showcase consists in combining two (or more) of these process models. We end with guidelines on how to identify suitable combinations of commensurable process models to systematize the multifaceted opportunities for advancing theory in relationship marketing and beyond.
      PubDate: 2017-05-08
      DOI: 10.1007/s13162-017-0091-x
       
  • Disadoption
    • Authors: Donald R. Lehmann; Jeffrey R. Parker
      Abstract: Abstract The adoption and diffusion of new products and behaviors has been studied extensively and comprehensively (e.g., Rogers 2003). Disadoption—how and why people volitionally stop using products and/or cease certain behaviors (e.g., customer defection, smoking cessation)—by contrast, has received less and more situation-specific attention. This paper presents a general (conceptual) framework for understanding disadoption. Disadoption is defined and delineated from other behavioral discontinuances. Antecedents and consequences of disadoption along with the process behind disadoption are discussed. Directions for research as well as methods to either increase or decrease the likelihood of disadoption are also discussed.
      PubDate: 2017-04-26
      DOI: 10.1007/s13162-017-0093-8
       
  • The self-concept life cycle and brand perceptions: An
           interdisciplinary perspective
    • Authors: Hector Gonzalez-Jimenez
      Abstract: Abstract Consumer research has paid scant attention to the full spectrum of a consumer’s self-concept life cycle and its subsequent impact on brand attitude. This article presents a conceptual framework that provides the foundation for future research on how the self-concept, across its full life cycle, impacts brand attitude. The article considers the development of the self-concept from childhood to late adulthood, and integrates findings from various disciplines into a comprehensive framework. The factors in the framework affecting the self-concept are global culture, life events, as well as cognitive and desired age. The article offers six propositions to guide future research and encourage more interdisciplinary work, as well as guiding the application of a broader perspective in terms of the self-concept’s full life-span. Moreover, the article also presents methodological and managerial implications on how to use branding approaches that target specific consumer segments according to their self-concepts’ life cycle.
      PubDate: 2017-04-26
      DOI: 10.1007/s13162-017-0092-9
       
  • Strategic marketing, sustainability, the triple bottom line, and
           resource-advantage (R-A) theory: Securing the foundations of strategic
           marketing theory and research
    • Authors: Shelby D. Hunt
      Abstract: Abstract Addressing strategic marketing's identity problem, several highly complementary works have clarified the field's theoretical foundations, nature, and scope by (1) specifying its domain, (2) defining its central concept, "marketing strategy," (3) proposing the field's foundational premises, and (4) positing its fundamental explananda. Furthermore, the works have shown how resource-advantage (R-A) theory (5) grounds major theories of marketing strategy, (6) illuminates, informs, extends, and grounds the field's foundational premises, (7) identifies three fundamental strategies ("superior value," "lower cost," and "synchronal"), and (8) explains how the three fundamental strategies promote societal welfare. However, a major unresolved issue concerns the second fundamental explanandum of strategic marketing. Specifically, Varadarajan (AMS Review, 5, 78-90, 2015) expands his second fundamental explanandum from "marketplace and financial performance" to explaining triple bottom line (TBL) performance. That is, strategic marketing theory and research should answer: "What explains differences in [social, environmental, and financial] performance of competing brands/product lines/businesses?" This article provides a background discussion on how "sustainability" and the TBL relate to marketing in general and strategic marketing, in particular. Next, it (1) examines the nature of the TBL, (2) shows how the TBL concept and certain issues regarding its measurement parallel those in the "corporate social responsibility" literature, (3) re-examines the value of the TBL framework, (4) makes clear how R-A theory accommodates the TBL, and (5) shows how R-A theory provides seven potential explanations of differences in firms' TBL performance.
      PubDate: 2017-04-20
      DOI: 10.1007/s13162-017-0090-y
       
  • Conducting field-based, discovery-oriented research: lessons from our
           market orientation research experience
    • Authors: Bernard J. Jaworski; Ajay K. Kohli
      Abstract: Abstract The purpose of this article is to surface lessons we learned in course of doing our article on market orientation (Kohli and Jaworski Journal of Marketing, 54, 1-18 1990). These lessons are intended to provide specific guidance for scholars – particularly PhD students and junior faculty – interested in developing new constructs and theories related to them. We organize the lessons into four sections that reflect the end-to-end research process. Specifically, the paper is organized around issues relating to: (a) choosing whether and what to study, (b) with whom to study it, (c) doing the research, and (d) crafting the findings. For each section, we identify one or more lessons or principles that we believe generalize to a broader research context. We conclude with a set of ideas for future research on market orientation, especially those that could benefit from field-based studies.
      PubDate: 2017-04-01
      DOI: 10.1007/s13162-017-0088-5
       
  • Marketing’s forthcoming Age of imagination
    • Authors: Gerald Zaltman
      Pages: 99 - 115
      Abstract: Abstract Imagination is essential to marketing scholarship and practice. However, it is neither well understood nor sufficiently used. This paper encourages giving more attention to imagination by highlighting issues meriting further understanding. Readers are encouraged to ask questions such as: Why is imagination important? What job does it perform? Are people inherently imaginative? What forces enhance and dampen imagination? What do you have when you have an imaginative thought? Some initial observations regarding these and related issues are provided to stimulate the reader’s thinking.
      PubDate: 2016-12-01
      DOI: 10.1007/s13162-016-0082-3
      Issue No: Vol. 6, No. 3-4 (2016)
       
  • What makes a good theory practical?
    • Authors: Bobby J. Calder; Alice M. Tybout
      Pages: 116 - 124
      Abstract: This paper builds upon Zaltman’s call for greater imagination in theory and practice by exploring the role of imagination in building and applying good theories. It begins by juxtaposing everyday associations to the concept of imagination with scientists’ goal of developing theories that are objectively grounded in data. In research, imagination must focus on explaining why an effect may have occurred. Then, the practical value of such theorizing is explored. It is argued that good theories, though imagined, should to be viewed as real in that they offer a valuable viewpoint for solving practical problems. They expand the real world of the practitioner rather than existing in some ivory tower outside that world. A different sort of imagination, however, is required to move from an abstract theory to an intervention that can be implemented in the real world. Good theory can be highly practical but it requires separating research designed to build and test theory from research designed to evaluate the efficacy of theory-inspired interventions to real world problems.
      PubDate: 2016-12-01
      DOI: 10.1007/s13162-016-0084-1
      Issue No: Vol. 6, No. 3-4 (2016)
       
  • Reflections on marketing and imagination
    • Authors: William L. Wilkie
      Pages: 125 - 131
      Abstract: Abstract This commentary on Professor Gerald Zaltman’s essay on Imagination in Marketing first commends the range and depth of this stimulating essay. The author then takes up some specific points made by Dr. Zaltman, illustrating how they have been manifested in his own academic experiences in the world of marketing. Instructional approaches come first, including why the course syllabus was banished from his MBA classroom, and how a special course aimed at stimulating students’ imaginations has evolved over time. Broader issues in the research realm are then addressed, beginning with the posing of a possible relationship between visual impediments and development of imagination. Topics that a new AMA Task Force might wish to address are then discussed, including the dominance of “consequentialism” in Business Schools, the imperialistic tendencies of metrics as applied to scholarly endeavors, the dangers of defining PhD students as immediate producers rather than immediate learners, and the continuing need for a larger view of our sprawling field of Marketing.
      PubDate: 2016-12-01
      DOI: 10.1007/s13162-016-0085-0
      Issue No: Vol. 6, No. 3-4 (2016)
       
  • From fragmentation to imagination: moving to Marketing’s next Era
    • Authors: Robin A. Coulter
      Pages: 132 - 141
      PubDate: 2016-12-01
      DOI: 10.1007/s13162-016-0087-y
      Issue No: Vol. 6, No. 3-4 (2016)
       
  • Consumer cooperatives: uncovering the value potential of customer
           ownership
    • Authors: Antti Talonen; Iiro Jussila; Hannu Saarijärvi; Timo Rintamäki
      Pages: 142 - 156
      Abstract: Abstract The consumer cooperative enterprise is becoming an increasingly noteworthy company form. Various forms of sharing economy and recent initiatives in collaborative consumption further amplify the relevance of a company form wherein the members have a dual role, acting both as owners and as customers. Today, cooperatives that are based on customer ownership can be found in banking, insurance, and retailing, where they account for about a trillion US dollars in annual revenue. Notwithstanding the relevance of cooperatives and their unique characteristics, which are partly contradictory within the framework of investor-owned firms, this company form and customer ownership itself have remained under-explored in consumer marketing research. Customer ownership may hold major implications for how customers ultimately perceive value, which, in turn, influences the very foundations for companies’ competitiveness: customer satisfaction, repurchase intention, and recommendation. Consequently, the purpose of this conceptual study is to uncover the value potential of customer ownership. As a result, a conceptual framework that addresses the value potential of customer ownership is proposed. In addition, the work identifies what kind of value customers can perceive through customer ownership and how that value can be defined and created in consumer cooperatives. The paper concludes with a discussion of both theoretical and managerial implications emerging from the value potential of customer ownership.
      PubDate: 2016-12-01
      DOI: 10.1007/s13162-016-0083-2
      Issue No: Vol. 6, No. 3-4 (2016)
       
  • Leveraged marketing communications: a framework for explaining the effects
           of secondary brand associations
    • Authors: Lars Bergkvist; Charles R. Taylor
      Pages: 157 - 175
      Abstract: Abstract This paper focuses on the concept of Leveraged Marketing Communications (LMC) and provides the first comprehensive definition of the concept. LMC are defined here as brand building strategies that pair a brand with another object for the purpose of enabling the brand to benefit from the associations the target audience has with the object. We develop an integrative conceptual framework for understanding the factors that influence the brand effects of LMC that is informed by prior research findings on five different LMC strategies (celebrity endorsement, sponsorship, product placements, cause-related marketing, and cobranding) and their effects on the brand. The framework also draws on prior models of cobranding and Keller’s (1993) customer-based brand equity concept and it addresses weaknesses in previous LMC frameworks. The integrated framework contributes to the literature by allowing for an understanding of both when, and how, associations transfer from the branded object to the brand in the context of LMC. Specifically, the framework proposes that learning of brand awareness and transfer of associations from the LMC object to the brand take place via four different routes and that a broad range of brand-, object-, and campaign-related variables moderate these brand awareness and transfer effects. Managerial recommendations and an agenda for future research are offered.
      PubDate: 2016-12-01
      DOI: 10.1007/s13162-016-0081-4
      Issue No: Vol. 6, No. 3-4 (2016)
       
  • Developing a conceptual model of small independent retailers in developing
           economies: the roles of embeddedness and subsistence markets
    • Authors: Dev Narayan Sarkar; Kaushik Kundu; Himadri Roy Chaudhuri
      Pages: 176 - 193
      Abstract: Abstract A review of the four possible classes of retailers indicates the need to develop a conceptual model of independent retailers in developing economies. While independents are declining across established markets, such entities are of pivotal importance in developing economies. The present article aims at identifying the antecedents of buying behavior of small independent retailers in developing economies. In the process, their buying behavior is compared to the other classes of retailers. The literature on subsistence consumer-merchants as well as on embedded markets is reviewed to identify the antecedents of buying behavior of independents in developing economies. These antecedents are integrated into a framework of buying behavior of independents in developing economies. This framework may help marketers design appropriate strategies to reach consumers in developing economies. Insights developed in this article may also be used by independents in developing economies to devise methods that would enable them to fight against the spatial competitiveness of chains.
      PubDate: 2016-12-01
      DOI: 10.1007/s13162-016-0086-z
      Issue No: Vol. 6, No. 3-4 (2016)
       
 
 
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