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Publisher: Springer-Verlag   (Total: 2335 journals)

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Showing 1 - 200 of 2335 Journals sorted alphabetically
3D Research     Hybrid Journal   (Followers: 19, SJR: 0.214, h-index: 10)
4OR: A Quarterly J. of Operations Research     Hybrid Journal   (Followers: 9, SJR: 1.073, h-index: 25)
AAPS J.     Hybrid Journal   (Followers: 16, SJR: 1.192, h-index: 74)
AAPS PharmSciTech     Hybrid Journal   (Followers: 6, SJR: 0.718, h-index: 54)
Abdominal Imaging     Hybrid Journal   (Followers: 16, SJR: 0.723, h-index: 60)
Abhandlungen aus dem Mathematischen Seminar der Universitat Hamburg     Hybrid Journal   (Followers: 2, SJR: 0.447, h-index: 12)
Academic Psychiatry     Full-text available via subscription   (Followers: 22, SJR: 0.492, h-index: 32)
Academic Questions     Hybrid Journal   (Followers: 7, SJR: 0.135, h-index: 6)
Accreditation and Quality Assurance: J. for Quality, Comparability and Reliability in Chemical Measurement     Hybrid Journal   (Followers: 26, SJR: 0.378, h-index: 30)
Acoustical Physics     Hybrid Journal   (Followers: 10, SJR: 0.355, h-index: 20)
Acta Analytica     Hybrid Journal   (Followers: 7, SJR: 0.387, h-index: 6)
Acta Applicandae Mathematicae     Hybrid Journal   (Followers: 1, SJR: 0.624, h-index: 34)
Acta Biotheoretica     Hybrid Journal   (Followers: 5, SJR: 0.419, h-index: 25)
Acta Diabetologica     Hybrid Journal   (Followers: 14, SJR: 1.318, h-index: 46)
Acta Endoscopica     Hybrid Journal   (Followers: 1, SJR: 0.113, h-index: 8)
acta ethologica     Hybrid Journal   (Followers: 4, SJR: 0.465, h-index: 23)
Acta Geochimica     Hybrid Journal   (Followers: 3)
Acta Geodaetica et Geophysica     Hybrid Journal   (Followers: 1, SJR: 0.294, h-index: 13)
Acta Geotechnica     Hybrid Journal   (Followers: 6, SJR: 1.818, h-index: 22)
Acta Informatica     Hybrid Journal   (Followers: 5, SJR: 0.524, h-index: 32)
Acta Mathematica     Hybrid Journal   (Followers: 10, SJR: 8.021, h-index: 47)
Acta Mathematica Hungarica     Hybrid Journal   (Followers: 2, SJR: 0.53, h-index: 29)
Acta Mathematica Sinica, English Series     Hybrid Journal   (Followers: 5, SJR: 0.406, h-index: 30)
Acta Mathematica Vietnamica     Hybrid Journal   (SJR: 0.451, h-index: 5)
Acta Mathematicae Applicatae Sinica, English Series     Hybrid Journal   (SJR: 0.22, h-index: 20)
Acta Mechanica     Hybrid Journal   (Followers: 18, SJR: 0.898, h-index: 52)
Acta Mechanica Sinica     Hybrid Journal   (Followers: 4, SJR: 0.426, h-index: 29)
Acta Metallurgica Sinica (English Letters)     Hybrid Journal   (Followers: 5, SJR: 0.525, h-index: 18)
Acta Meteorologica Sinica     Hybrid Journal   (Followers: 3, SJR: 0.524, h-index: 14)
Acta Neurochirurgica     Hybrid Journal   (Followers: 7, SJR: 0.833, h-index: 73)
Acta Neurologica Belgica     Hybrid Journal   (SJR: 0.348, h-index: 27)
Acta Neuropathologica     Hybrid Journal   (Followers: 3, SJR: 6.61, h-index: 117)
Acta Oceanologica Sinica     Hybrid Journal   (Followers: 3, SJR: 0.295, h-index: 17)
Acta Parasitologica     Hybrid Journal   (Followers: 9, SJR: 0.581, h-index: 28)
Acta Physiologiae Plantarum     Hybrid Journal   (Followers: 2, SJR: 0.551, h-index: 39)
Acta Politica     Hybrid Journal   (Followers: 13, SJR: 0.658, h-index: 20)
adhäsion KLEBEN & DICHTEN     Hybrid Journal   (Followers: 5, SJR: 0.103, h-index: 4)
ADHD Attention Deficit and Hyperactivity Disorders     Hybrid Journal   (Followers: 20, SJR: 0.871, h-index: 15)
Adhesion Adhesives & Sealants     Hybrid Journal   (Followers: 7)
Administration and Policy in Mental Health and Mental Health Services Research     Partially Free   (Followers: 15, SJR: 0.795, h-index: 40)
Adsorption     Hybrid Journal   (Followers: 4, SJR: 0.774, h-index: 52)
Advances in Applied Clifford Algebras     Hybrid Journal   (Followers: 3, SJR: 0.319, h-index: 15)
Advances in Atmospheric Sciences     Hybrid Journal   (Followers: 34, SJR: 0.959, h-index: 44)
Advances in Computational Mathematics     Hybrid Journal   (Followers: 15, SJR: 1.255, h-index: 44)
Advances in Contraception     Hybrid Journal   (Followers: 2)
Advances in Data Analysis and Classification     Hybrid Journal   (Followers: 48, SJR: 1.113, h-index: 14)
Advances in Gerontology     Partially Free   (Followers: 7, SJR: 0.141, h-index: 3)
Advances in Health Sciences Education     Hybrid Journal   (Followers: 23, SJR: 1.397, h-index: 42)
Advances in Manufacturing     Hybrid Journal   (Followers: 3, SJR: 0.2, h-index: 4)
Advances in Polymer Science     Hybrid Journal   (Followers: 40, SJR: 0.637, h-index: 89)
Advances in Therapy     Hybrid Journal   (Followers: 6, SJR: 0.79, h-index: 44)
Aegean Review of the Law of the Sea and Maritime Law     Hybrid Journal   (Followers: 7)
Aequationes Mathematicae     Hybrid Journal   (Followers: 2, SJR: 0.882, h-index: 23)
Aerobiologia     Hybrid Journal   (Followers: 1, SJR: 0.511, h-index: 36)
Aesthetic Plastic Surgery     Hybrid Journal   (Followers: 8, SJR: 0.821, h-index: 49)
African Archaeological Review     Hybrid Journal   (Followers: 14, SJR: 0.612, h-index: 24)
Afrika Matematika     Hybrid Journal   (Followers: 1, SJR: 0.248, h-index: 6)
AGE     Hybrid Journal   (Followers: 7, SJR: 1.358, h-index: 33)
Ageing Intl.     Hybrid Journal   (Followers: 6, SJR: 0.337, h-index: 10)
Aggiornamenti CIO     Hybrid Journal   (Followers: 1)
Aging Clinical and Experimental Research     Hybrid Journal   (Followers: 3, SJR: 0.529, h-index: 55)
Agricultural Research     Hybrid Journal   (Followers: 3)
Agriculture and Human Values     Hybrid Journal   (Followers: 12, SJR: 1.197, h-index: 49)
Agroforestry Systems     Hybrid Journal   (Followers: 20, SJR: 0.64, h-index: 56)
Agronomy for Sustainable Development     Hybrid Journal   (Followers: 10, SJR: 1.732, h-index: 59)
AI & Society     Hybrid Journal   (Followers: 7, SJR: 0.171, h-index: 19)
AIDS and Behavior     Hybrid Journal   (Followers: 13, SJR: 2.006, h-index: 71)
Air Quality, Atmosphere & Health     Hybrid Journal   (Followers: 2, SJR: 0.706, h-index: 19)
Akupunktur & Aurikulomedizin     Full-text available via subscription   (Followers: 1)
Algebra and Logic     Hybrid Journal   (Followers: 2, SJR: 0.566, h-index: 18)
Algebra Universalis     Hybrid Journal   (Followers: 2, SJR: 0.388, h-index: 22)
Algebras and Representation Theory     Hybrid Journal   (Followers: 1, SJR: 0.868, h-index: 20)
Algorithmica     Hybrid Journal   (Followers: 7, SJR: 0.898, h-index: 56)
Allergo J.     Full-text available via subscription   (Followers: 1, SJR: 0.183, h-index: 20)
Allergo J. Intl.     Hybrid Journal   (Followers: 2)
Alpine Botany     Hybrid Journal   (Followers: 3, SJR: 0.729, h-index: 20)
ALTEX : Alternatives to Animal Experimentation     Open Access   (Followers: 3, SJR: 1.392, h-index: 32)
AMBIO     Hybrid Journal   (Followers: 14, SJR: 1.094, h-index: 87)
American J. of Cardiovascular Drugs     Hybrid Journal   (Followers: 10, SJR: 0.864, h-index: 39)
American J. of Community Psychology     Hybrid Journal   (Followers: 24, SJR: 1.237, h-index: 83)
American J. of Criminal Justice     Hybrid Journal   (Followers: 5, SJR: 0.634, h-index: 13)
American J. of Cultural Sociology     Hybrid Journal   (Followers: 11, SJR: 0.283, h-index: 3)
American J. of Dance Therapy     Hybrid Journal   (Followers: 4, SJR: 0.175, h-index: 13)
American J. of Potato Research     Hybrid Journal   (Followers: 2, SJR: 0.558, h-index: 35)
American J. of Psychoanalysis     Hybrid Journal   (Followers: 20, SJR: 0.293, h-index: 13)
American Sociologist     Hybrid Journal   (Followers: 10, SJR: 0.18, h-index: 13)
Amino Acids     Hybrid Journal   (Followers: 8, SJR: 1.362, h-index: 83)
AMS Review     Partially Free   (Followers: 4)
Analog Integrated Circuits and Signal Processing     Hybrid Journal   (Followers: 5, SJR: 0.21, h-index: 37)
Analysis and Mathematical Physics     Hybrid Journal   (Followers: 4, SJR: 0.665, h-index: 7)
Analysis in Theory and Applications     Hybrid Journal  
Analysis of Verbal Behavior     Hybrid Journal   (Followers: 4)
Analytical and Bioanalytical Chemistry     Hybrid Journal   (Followers: 32, SJR: 1.096, h-index: 123)
Anatomical Science Intl.     Hybrid Journal   (Followers: 2, SJR: 0.301, h-index: 26)
Angewandte Schmerztherapie und Palliativmedizin     Hybrid Journal  
Angiogenesis     Hybrid Journal   (Followers: 3, SJR: 2.212, h-index: 69)
Animal Cognition     Hybrid Journal   (Followers: 13, SJR: 1.122, h-index: 55)
Annales françaises de médecine d'urgence     Hybrid Journal   (Followers: 1, SJR: 0.156, h-index: 4)
Annales Henri Poincaré     Hybrid Journal   (Followers: 3, SJR: 1.377, h-index: 32)
Annales mathématiques du Québec     Hybrid Journal   (Followers: 4)
Annali dell'Universita di Ferrara     Hybrid Journal   (SJR: 0.504, h-index: 14)
Annali di Matematica Pura ed Applicata     Hybrid Journal   (Followers: 1, SJR: 1.167, h-index: 26)
Annals of Behavioral Medicine     Hybrid Journal   (Followers: 10, SJR: 2.112, h-index: 98)
Annals of Biomedical Engineering     Hybrid Journal   (Followers: 18, SJR: 1.182, h-index: 94)
Annals of Combinatorics     Hybrid Journal   (Followers: 3, SJR: 0.849, h-index: 15)
Annals of Data Science     Hybrid Journal   (Followers: 8)
Annals of Dyslexia     Hybrid Journal   (Followers: 9, SJR: 0.857, h-index: 40)
Annals of Finance     Hybrid Journal   (Followers: 27, SJR: 0.686, h-index: 14)
Annals of Forest Science     Hybrid Journal   (Followers: 4, SJR: 0.929, h-index: 57)
Annals of Global Analysis and Geometry     Hybrid Journal   (Followers: 1, SJR: 1.136, h-index: 23)
Annals of Hematology     Hybrid Journal   (Followers: 13, SJR: 1.117, h-index: 62)
Annals of Mathematics and Artificial Intelligence     Hybrid Journal   (Followers: 6, SJR: 0.593, h-index: 42)
Annals of Microbiology     Hybrid Journal   (Followers: 9, SJR: 0.402, h-index: 26)
Annals of Nuclear Medicine     Hybrid Journal   (Followers: 5, SJR: 0.68, h-index: 45)
Annals of Operations Research     Hybrid Journal   (Followers: 8, SJR: 1.186, h-index: 78)
Annals of Regional Science     Hybrid Journal   (Followers: 7, SJR: 0.405, h-index: 42)
Annals of Software Engineering     Hybrid Journal   (Followers: 12)
Annals of Solid and Structural Mechanics     Hybrid Journal   (Followers: 9, SJR: 0.553, h-index: 8)
Annals of Surgical Oncology     Hybrid Journal   (Followers: 11, SJR: 1.902, h-index: 127)
Annals of Telecommunications     Hybrid Journal   (Followers: 7, SJR: 0.315, h-index: 25)
Annals of the Institute of Statistical Mathematics     Hybrid Journal   (Followers: 1, SJR: 0.931, h-index: 31)
Antonie van Leeuwenhoek     Hybrid Journal   (Followers: 5, SJR: 0.992, h-index: 87)
Apidologie     Hybrid Journal   (Followers: 4, SJR: 1.14, h-index: 57)
APOPTOSIS     Hybrid Journal   (Followers: 7, SJR: 1.554, h-index: 87)
Applicable Algebra in Engineering, Communication and Computing     Hybrid Journal   (Followers: 2, SJR: 0.354, h-index: 27)
Applications of Mathematics     Hybrid Journal   (Followers: 1, SJR: 0.274, h-index: 20)
Applied Biochemistry and Biotechnology     Hybrid Journal   (Followers: 44, SJR: 0.575, h-index: 80)
Applied Biochemistry and Microbiology     Hybrid Journal   (Followers: 17, SJR: 0.267, h-index: 26)
Applied Categorical Structures     Hybrid Journal   (Followers: 2, SJR: 0.361, h-index: 21)
Applied Composite Materials     Hybrid Journal   (Followers: 45, SJR: 0.705, h-index: 35)
Applied Entomology and Zoology     Partially Free   (Followers: 2, SJR: 0.554, h-index: 34)
Applied Geomatics     Hybrid Journal   (Followers: 3, SJR: 0.323, h-index: 9)
Applied Geophysics     Hybrid Journal   (Followers: 7, SJR: 0.541, h-index: 13)
Applied Intelligence     Hybrid Journal   (Followers: 13, SJR: 0.777, h-index: 43)
Applied Magnetic Resonance     Hybrid Journal   (Followers: 3, SJR: 0.358, h-index: 34)
Applied Mathematics & Optimization     Hybrid Journal   (Followers: 4, SJR: 0.955, h-index: 33)
Applied Mathematics - A J. of Chinese Universities     Hybrid Journal   (SJR: 0.275, h-index: 8)
Applied Mathematics and Mechanics     Hybrid Journal   (Followers: 4, SJR: 0.37, h-index: 26)
Applied Microbiology and Biotechnology     Hybrid Journal   (Followers: 61, SJR: 1.262, h-index: 161)
Applied Physics A     Hybrid Journal   (Followers: 8, SJR: 0.535, h-index: 121)
Applied Physics B: Lasers and Optics     Hybrid Journal   (Followers: 22, SJR: 0.983, h-index: 104)
Applied Psychophysiology and Biofeedback     Hybrid Journal   (Followers: 6, SJR: 0.677, h-index: 47)
Applied Research in Quality of Life     Hybrid Journal   (Followers: 10, SJR: 0.288, h-index: 15)
Applied Solar Energy     Hybrid Journal   (Followers: 16, SJR: 0.251, h-index: 6)
Applied Spatial Analysis and Policy     Hybrid Journal   (Followers: 4, SJR: 0.351, h-index: 9)
Aquaculture Intl.     Hybrid Journal   (Followers: 21, SJR: 0.613, h-index: 40)
Aquarium Sciences and Conservation     Hybrid Journal   (Followers: 1)
Aquatic Ecology     Hybrid Journal   (Followers: 31, SJR: 0.646, h-index: 44)
Aquatic Geochemistry     Hybrid Journal   (Followers: 3, SJR: 0.764, h-index: 39)
Aquatic Sciences     Hybrid Journal   (Followers: 12, SJR: 1.172, h-index: 53)
Arabian J. for Science and Engineering     Hybrid Journal   (Followers: 5, SJR: 0.345, h-index: 20)
Arabian J. of Geosciences     Hybrid Journal   (Followers: 1, SJR: 0.417, h-index: 16)
Archaeological and Anthropological Sciences     Hybrid Journal   (Followers: 21, SJR: 1.056, h-index: 15)
Archaeologies     Hybrid Journal   (Followers: 12, SJR: 0.397, h-index: 13)
Archiv der Mathematik     Hybrid Journal   (Followers: 1, SJR: 0.597, h-index: 29)
Archival Science     Hybrid Journal   (Followers: 51, SJR: 0.804, h-index: 22)
Archive for History of Exact Sciences     Hybrid Journal   (Followers: 7, SJR: 0.28, h-index: 15)
Archive for Mathematical Logic     Hybrid Journal   (Followers: 1, SJR: 0.946, h-index: 23)
Archive for Rational Mechanics and Analysis     Hybrid Journal   (SJR: 4.091, h-index: 66)
Archive of Applied Mechanics     Hybrid Journal   (Followers: 4, SJR: 0.865, h-index: 40)
Archives of Computational Methods in Engineering     Hybrid Journal   (Followers: 4, SJR: 2.841, h-index: 40)
Archives of Dermatological Research     Hybrid Journal   (Followers: 6, SJR: 0.9, h-index: 65)
Archives of Environmental Contamination and Toxicology     Hybrid Journal   (Followers: 10, SJR: 0.846, h-index: 84)
Archives of Gynecology and Obstetrics     Hybrid Journal   (Followers: 16, SJR: 0.695, h-index: 47)
Archives of Microbiology     Hybrid Journal   (Followers: 8, SJR: 0.702, h-index: 85)
Archives of Orthopaedic and Trauma Surgery     Hybrid Journal   (Followers: 8, SJR: 1.039, h-index: 56)
Archives of Osteoporosis     Hybrid Journal   (Followers: 2, SJR: 1.092, h-index: 13)
Archives of Sexual Behavior     Hybrid Journal   (Followers: 9, SJR: 1.198, h-index: 74)
Archives of Toxicology     Hybrid Journal   (Followers: 16, SJR: 1.595, h-index: 76)
Archives of Virology     Hybrid Journal   (Followers: 4, SJR: 1.086, h-index: 90)
Archives of Women's Mental Health     Hybrid Journal   (Followers: 13, SJR: 1.264, h-index: 50)
Archivio di Ortopedia e Reumatologia     Hybrid Journal  
Archivum Immunologiae et Therapiae Experimentalis     Hybrid Journal   (Followers: 2, SJR: 1.2, h-index: 42)
ArgoSpine News & J.     Hybrid Journal   (SJR: 0.102, h-index: 3)
Argumentation     Hybrid Journal   (Followers: 4, SJR: 0.295, h-index: 18)
Arid Ecosystems     Hybrid Journal   (Followers: 3)
Arkiv för Matematik     Hybrid Journal   (Followers: 1, SJR: 0.948, h-index: 22)
Arnold Mathematical J.     Hybrid Journal   (Followers: 1)
Arthropod-Plant Interactions     Hybrid Journal   (Followers: 2, SJR: 0.797, h-index: 17)
Arthroskopie     Hybrid Journal   (Followers: 1, SJR: 0.145, h-index: 8)
Artificial Intelligence and Law     Hybrid Journal   (Followers: 8, SJR: 0.288, h-index: 25)
Artificial Intelligence Review     Hybrid Journal   (Followers: 15, SJR: 0.948, h-index: 48)
Artificial Life and Robotics     Hybrid Journal   (Followers: 8, SJR: 0.231, h-index: 14)
Asia Europe J.     Hybrid Journal   (Followers: 4, SJR: 0.247, h-index: 9)
Asia Pacific Education Review     Hybrid Journal   (Followers: 9, SJR: 0.371, h-index: 17)
Asia Pacific J. of Management     Hybrid Journal   (Followers: 11, SJR: 1.676, h-index: 50)
Asia-Pacific Education Researcher     Hybrid Journal   (Followers: 11, SJR: 0.353, h-index: 13)
Asia-Pacific Financial Markets     Hybrid Journal   (Followers: 2, SJR: 0.19, h-index: 15)
Asia-Pacific J. of Atmospheric Sciences     Hybrid Journal   (Followers: 20, SJR: 1.006, h-index: 14)
Asian Business & Management     Hybrid Journal   (Followers: 7, SJR: 0.41, h-index: 10)
Asian J. of Business Ethics     Hybrid Journal   (Followers: 7)
Asian J. of Criminology     Hybrid Journal   (Followers: 5, SJR: 0.263, h-index: 8)
AStA Advances in Statistical Analysis     Hybrid Journal   (Followers: 2, SJR: 0.681, h-index: 15)
AStA Wirtschafts- und Sozialstatistisches Archiv     Hybrid Journal   (Followers: 5, SJR: 0.195, h-index: 5)
ästhetische dermatologie & kosmetologie     Full-text available via subscription  
Astronomy and Astrophysics Review     Hybrid Journal   (Followers: 21, SJR: 4.511, h-index: 44)
Astronomy Letters     Hybrid Journal   (Followers: 19, SJR: 0.58, h-index: 30)
Astronomy Reports     Hybrid Journal   (Followers: 12, SJR: 0.473, h-index: 23)
Astrophysical Bulletin     Hybrid Journal   (Followers: 2, SJR: 0.469, h-index: 11)
Astrophysics     Hybrid Journal   (Followers: 22, SJR: 0.243, h-index: 11)

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Journal Cover AMS Review
  [4 followers]  Follow
    
   Partially Free Journal Partially Free Journal
   ISSN (Print) 1869-814X - ISSN (Online) 1869-8182
   Published by Springer-Verlag Homepage  [2335 journals]
  • Reflections on customer-based brand equity: perspectives, progress, and
           priorities
    • Authors: Kevin Lane Keller
      Pages: 1 - 16
      Abstract: Abstract “Conceptualizing, Measuring, and Managing Customer-Based Brand Equity,” published in the Journal of Marketing in 1993, was one of the early thought pieces and review papers on branding in the field. Written to be a comprehensive bridge between the theory and practice of branding, it has received a large number of citations and several awards through the years. Here, I look back at that article and provide some perspective as to how it was developed, highlighting some of its main contributions. I also outline some of my subsequent related branding research, as well as that of others. Finally, I consider some future research priorities in branding, putting emphasis on the online and digital developments that have occurred since the publication of the article.
      PubDate: 2016-06-01
      DOI: 10.1007/s13162-016-0078-z
      Issue No: Vol. 6, No. 1-2 (2016)
       
  • Customer-based strategic brand management: past progress and future
           challenges
    • Authors: Deborah Roedder John
      Pages: 17 - 22
      Abstract: Abstract In his seminal Journal of Marketing article, entitled “Conceptualizing, Measuring, and Managing Customer-Based Brand Equity,” Kevin Keller argued persuasively that we can best understand, measure, and manage brands by understanding what consumers know about brands. In this commentary, I discuss the progress we have made in researching several areas of consumer branding, including measuring consumer brand knowledge and leveraging brands through brand extensions. Further, I identify challenges for future research in both areas, including needed developments in measuring brand association networks, researching global differences in consumer response to brand extensions, and understanding how contextual factors such as competitive environments affect brand extension success.
      PubDate: 2016-06-01
      DOI: 10.1007/s13162-016-0080-5
      Issue No: Vol. 6, No. 1-2 (2016)
       
  • Customer-based brand equity in a technologically fast-paced, connected,
           and constrained environment
    • Authors: Zeynep Gürhan-Canli; Ceren Hayran; Gülen Sarial-Abi
      Pages: 23 - 32
      Abstract: Abstract Keller’s (Journal of Marketing, 57(1), 1–22, 1993) influential article on customer-based brand equity and his subsequent research that introduced new models of branding made a big impact on marketing theory and practice. In this commentary, we provide a discussion on how the recent macro changes in the business environment with respect to fast-paced technological advances, digital (online) developments, and social and environmental constraints influence how brands are managed in today’s marketing environment. We elaborate on how these developments—and the resulting growing importance of three brand attributes, namely innovativeness, responsiveness, and responsibility—relate to Keller’s frameworks. We identify further research opportunities on branding in light of these global macro changes.
      PubDate: 2016-06-01
      DOI: 10.1007/s13162-016-0079-y
      Issue No: Vol. 6, No. 1-2 (2016)
       
  • Branding in the digital era: new directions for research on customer-based
           brand equity
    • Authors: Vanitha Swaminathan
      Pages: 33 - 38
      Abstract: Abstract The paper “Conceptualizing, Measuring and Managing Customer-Based Brand Equity” in the Journal of Marketing by Keller (Journal of Marketing, 57(1), 1-22, 1993) on conceptualizing brand equity is path-breaking, and provided a much-needed organizing framework for the brand management topic. It is indeed an honor to be asked to provide a commentary on “Reflections on Customer-Based Brand Equity: Perspectives, Progress, and Priorities”. I articulate two separate ideas in writing this commentary: (1) Providing a critique of the framework described in Keller (Journal of Marketing, 57(1), 1-22, 1993); (2) Identifying promising new directions that can extend the framework and building on some of the suggestions provided in Keller (Academy of Marketing Science, 6 (1-2), 2016).
      PubDate: 2016-06-01
      DOI: 10.1007/s13162-016-0077-0
      Issue No: Vol. 6, No. 1-2 (2016)
       
  • A unified conceptualization of the attraction effect
    • Authors: K. Sivakumar
      Pages: 39 - 58
      Abstract: Abstract This research focuses on the attraction effect, a phenomenon in which the share of the focal alternative (called “target”), relative to a second alternative (called “competitor”), increases when a third alternative (termed “decoy”) is introduced, such that the target dominates the decoy but the competitor does not. On the one hand, research has demonstrated the existence of the attraction effect in a wide variety of situations; on the other hand, more recent research has questioned the existence of the effect under some circumstances. The purpose of this research is to provide a unified conceptual framework using the reference dependence and loss aversion principles of prospect theory to examine the circumstances under which the attraction effect benefits the target, the competitor, or neither. With its unifying conceptualization of the attraction effect, the research contributes to the literature by reconciling some contradictory findings and viewpoints and offering directions for further exploration.
      PubDate: 2016-04-28
      DOI: 10.1007/s13162-016-0074-3
      Issue No: Vol. 6, No. 1-2 (2016)
       
  • In search of clarity on servant leadership: domain specification and
           reconceptualization
    • Authors: Rebecca VanMeter; Lawrence B. Chonko; Douglas B. Grisaffe; Emily A. Goad
      Pages: 59 - 78
      Abstract: Abstract There is considerable confusion about what constitutes servant leadership. This paper outlines an approach to guide empirical investigation, while also addressing current inexact specifications of servant leadership, the issue of the unique dimensions of the construct, and distinctive characteristics of servant leadership considering other leadership styles. With knowledge of the abundance of servant leadership domain elements from the literature as a background, we provide a conceptually distinct approach to studying servant leadership to advise future measurement of the construct. Additionally, we discuss the convoluted state of the conceptual and empirical attributes that currently comprise the dimensions of servant leadership in relation to those proposed in existing definitions. Likewise, we delineate the challenges of empirically parsing out distinctive servant leadership traits in search of an operational definition, identifying traits that might be distinct to servant leaders, and discuss the implications from both theoretical and managerial perspectives; also, we provide directions for future research.
      PubDate: 2016-03-29
      DOI: 10.1007/s13162-016-0075-2
      Issue No: Vol. 6, No. 1-2 (2016)
       
  • Firms’ adoption of self-service technology: how managerial beliefs shape
           co-production decisions
    • Authors: Rita Di Mascio
      Pages: 79 - 97
      Abstract: Abstract The level of service co-production offered to customers through self-service technologies (SSTs) is an important marketing decision. The extant literature reports numerous benefits of SSTs for firms, such as increasing efficiency, reducing costs, boosting loyalty, and reaching new customer segments. However, industry evidence suggests that firms vary in their adoption of SSTs. This article utilizes a managerial cognition perspective to relate the level of SST-based co-production to configurations of beliefs about desired organizational outcomes, customers, and knowledge. The resulting belief model illuminates why firms vary in their utilization of SSTs, and has implications for the judgment of newness of SST-based services, the ethics and politics of customer representation in SST design, and epistemologies of SST-based market exchanges.
      PubDate: 2016-04-05
      DOI: 10.1007/s13162-016-0076-1
      Issue No: Vol. 6, No. 1-2 (2016)
       
  • Reflections on marketing and imagination
    • Authors: William L. Wilkie
      Abstract: Abstract This commentary on Professor Gerald Zaltman’s essay on Imagination in Marketing first commends the range and depth of this stimulating essay. The author then takes up some specific points made by Dr. Zaltman, illustrating how they have been manifested in his own academic experiences in the world of marketing. Instructional approaches come first, including why the course syllabus was banished from his MBA classroom, and how a special course aimed at stimulating students’ imaginations has evolved over time. Broader issues in the research realm are then addressed, beginning with the posing of a possible relationship between visual impediments and development of imagination. Topics that a new AMA Task Force might wish to address are then discussed, including the dominance of “consequentialism” in Business Schools, the imperialistic tendencies of metrics as applied to scholarly endeavors, the dangers of defining PhD students as immediate producers rather than immediate learners, and the continuing need for a larger view of our sprawling field of Marketing.
      PubDate: 2016-11-09
      DOI: 10.1007/s13162-016-0085-0
       
  • Marketing’s forthcoming Age of imagination
    • Authors: Gerald Zaltman
      Abstract: Abstract Imagination is essential to marketing scholarship and practice. However, it is neither well understood nor sufficiently used. This paper encourages giving more attention to imagination by highlighting issues meriting further understanding. Readers are encouraged to ask questions such as: Why is imagination important? What job does it perform? Are people inherently imaginative? What forces enhance and dampen imagination? What do you have when you have an imaginative thought? Some initial observations regarding these and related issues are provided to stimulate the reader’s thinking.
      PubDate: 2016-11-09
      DOI: 10.1007/s13162-016-0082-3
       
  • From fragmentation to imagination: moving to Marketing’s next Era
    • Authors: Robin A. Coulter
      PubDate: 2016-11-09
      DOI: 10.1007/s13162-016-0087-y
       
  • What makes a good theory practical?
    • Authors: Bobby J. Calder; Alice M. Tybout
      Abstract: This paper builds upon Zaltman’s call for greater imagination in theory and practice by exploring the role of imagination in building and applying good theories. It begins by juxtaposing everyday associations to the concept of imagination with scientists’ goal of developing theories that are objectively grounded in data. In research, imagination must focus on explaining why an effect may have occurred. Then, the practical value of such theorizing is explored. It is argued that good theories, though imagined, should to be viewed as real in that they offer a valuable viewpoint for solving practical problems. They expand the real world of the practitioner rather than existing in some ivory tower outside that world. A different sort of imagination, however, is required to move from an abstract theory to an intervention that can be implemented in the real world. Good theory can be highly practical but it requires separating research designed to build and test theory from research designed to evaluate the efficacy of theory-inspired interventions to real world problems.
      PubDate: 2016-11-09
      DOI: 10.1007/s13162-016-0084-1
       
  • Developing a conceptual model of small independent retailers in developing
           economies: the roles of embeddedness and subsistence markets
    • Authors: Dev Narayan Sarkar; Kaushik Kundu; Himadri Roy Chaudhuri
      Abstract: Abstract A review of the four possible classes of retailers indicates the need to develop a conceptual model of independent retailers in developing economies. While independents are declining across established markets, such entities are of pivotal importance in developing economies. The present article aims at identifying the antecedents of buying behavior of small independent retailers in developing economies. In the process, their buying behavior is compared to the other classes of retailers. The literature on subsistence consumer-merchants as well as on embedded markets is reviewed to identify the antecedents of buying behavior of independents in developing economies. These antecedents are integrated into a framework of buying behavior of independents in developing economies. This framework may help marketers design appropriate strategies to reach consumers in developing economies. Insights developed in this article may also be used by independents in developing economies to devise methods that would enable them to fight against the spatial competitiveness of chains.
      PubDate: 2016-10-15
      DOI: 10.1007/s13162-016-0086-z
       
  • Consumer cooperatives: uncovering the value potential of customer
           ownership
    • Authors: Antti Talonen; Iiro Jussila; Hannu Saarijärvi; Timo Rintamäki
      Abstract: Abstract The consumer cooperative enterprise is becoming an increasingly noteworthy company form. Various forms of sharing economy and recent initiatives in collaborative consumption further amplify the relevance of a company form wherein the members have a dual role, acting both as owners and as customers. Today, cooperatives that are based on customer ownership can be found in banking, insurance, and retailing, where they account for about a trillion US dollars in annual revenue. Notwithstanding the relevance of cooperatives and their unique characteristics, which are partly contradictory within the framework of investor-owned firms, this company form and customer ownership itself have remained under-explored in consumer marketing research. Customer ownership may hold major implications for how customers ultimately perceive value, which, in turn, influences the very foundations for companies’ competitiveness: customer satisfaction, repurchase intention, and recommendation. Consequently, the purpose of this conceptual study is to uncover the value potential of customer ownership. As a result, a conceptual framework that addresses the value potential of customer ownership is proposed. In addition, the work identifies what kind of value customers can perceive through customer ownership and how that value can be defined and created in consumer cooperatives. The paper concludes with a discussion of both theoretical and managerial implications emerging from the value potential of customer ownership.
      PubDate: 2016-09-22
      DOI: 10.1007/s13162-016-0083-2
       
  • Leveraged marketing communications: a framework for explaining the effects
           of secondary brand associations
    • Authors: Lars Bergkvist; Charles R. Taylor
      Abstract: Abstract This paper focuses on the concept of Leveraged Marketing Communications (LMC) and provides the first comprehensive definition of the concept. LMC are defined here as brand building strategies that pair a brand with another object for the purpose of enabling the brand to benefit from the associations the target audience has with the object. We develop an integrative conceptual framework for understanding the factors that influence the brand effects of LMC that is informed by prior research findings on five different LMC strategies (celebrity endorsement, sponsorship, product placements, cause-related marketing, and cobranding) and their effects on the brand. The framework also draws on prior models of cobranding and Keller’s (1993) customer-based brand equity concept and it addresses weaknesses in previous LMC frameworks. The integrated framework contributes to the literature by allowing for an understanding of both when, and how, associations transfer from the branded object to the brand in the context of LMC. Specifically, the framework proposes that learning of brand awareness and transfer of associations from the LMC object to the brand take place via four different routes and that a broad range of brand-, object-, and campaign-related variables moderate these brand awareness and transfer effects. Managerial recommendations and an agenda for future research are offered.
      PubDate: 2016-09-08
      DOI: 10.1007/s13162-016-0081-4
       
  • The theoretical foundations of strategic marketing and marketing strategy:
           foundational premises, R-A theory, three fundamental strategies, and
           societal welfare
    • Authors: Shelby D. Hunt
      Pages: 61 - 77
      Abstract: Abstract The strategic marketing field of study has long suffered from an identity problem: the field has lacked clarity and consensus as to its theoretical foundations, its nature, and its scope. There have been two recent approaches that contribute to resolving the identity problem. First, Varadarajan’s (Journal of the Academy of Marketing Science, 38, 119–140, 2010) approach focuses on strategic marketing's (1) domain, (2) definition, (3) fundamental issues, and (4) foundational premises. Second, resource-advantage (R-A) theory's approach focuses on how R-A theory provides a theoretical grounding for eight forms of business and marketing strategy. This article evaluates how the two approaches relate to each other and shows how R-A theory (1) grounds extant business and marketing theories of strategy, (2) illuminates, informs, extends, and grounds the sixteen foundational premises of the strategic marketing field that Varadarajan (2010) proposes, (3) implies that there are three fundamental strategies, “superior value”, “lower cost”, and “synchronal”, and (4) shows how the three fundamental strategies promote societal welfare. Therefore, the two approaches, when considered jointly, complement each other and foster the development of the field of strategic marketing and the forms of marketing strategy.
      PubDate: 2015-11-13
      DOI: 10.1007/s13162-015-0069-5
      Issue No: Vol. 5, No. 3-4 (2015)
       
  • Strategic marketing, marketing strategy and market strategy
    • Authors: Rajan Varadarajan
      Pages: 78 - 90
      Abstract: Abstract In the lead article of this issue, Hunt (2015) provides an exposition of how the resource-advantage (R-A) theory undergirds the sixteen foundational premises of marketing strategy advanced in Varadarajan (Journal of the Academy of Marketing Science, 38 (2), 119-140, 2010). Hunt notes that R-A theory and its three foundational strategies, and the sixteen foundational premises of marketing strategy complement each other in securing the theoretical foundations of the field of strategic marketing. Building on Hunt’s article, this commentary provides additional insights into issues fundamental to the field of strategic marketing and R-A theory, and the foundational premises of marketing strategy and R-A theory. The commentary also provides a retrospective and prospective discussion of the domain of strategic marketing, definition of marketing strategy, issues fundamental to the field of strategic marketing, and the foundational premises of marketing strategy that I had proposed in my above referenced article. In the context of theory development, empirical research and organization of the cumulative body of knowledge in the field of strategic marketing, I highlight the conceptual distinction between marketing strategy and market strategy.
      PubDate: 2015-11-27
      DOI: 10.1007/s13162-015-0073-9
      Issue No: Vol. 5, No. 3-4 (2015)
       
  • Commentary on Shelby Hunt’s “The theoretical foundations of strategic
           marketing and marketing strategy: foundational premises, R-A theory, three
           fundamental strategies, and societal welfare”
    • Authors: Neil A. Morgan
      Pages: 91 - 97
      Abstract: Abstract Resource-Advantage theory has been an important addition to the marketing literature generally, and the marketing strategy literature in particular. Twenty years after its introduction, this paper explores R-A theory in the context of marketing strategy research and considers three main issues. First, while R-A theory has clearly been impactful, why it has not been relatively more impactful. Second, it identifies and elaborates on some important marketing strategy phenomena and questions that have not been explicitly addressed by R-A theory. Third, it offers some suggestions for the further development of R-A theory.
      PubDate: 2015-10-31
      DOI: 10.1007/s13162-015-0070-z
      Issue No: Vol. 5, No. 3-4 (2015)
       
  • Developing new marketing strategy theory: addressing the limitations of a
           singular focus on firm financial performance
    • Authors: Sundar Bharadwaj
      Pages: 98 - 102
      Abstract: Abstract This commentary complements the Hunt (2015) essay and identifies the challenges that the R-A theory poses with its emphasis on superior financial performance as a firm’s primary and superordinate objective. It points to the need for new marketing strategy theory with a broader perspective of including other stakeholders beyond investors while designing firm objectives. In addition, the commentary points to short-termism as an inevitable consequence of focusing on financial performance. It thus calls for new marketing strategy theory that includes intermediate objectives based on customer mindset metrics that reflect intangible marketing assets.
      PubDate: 2015-11-21
      DOI: 10.1007/s13162-015-0072-x
      Issue No: Vol. 5, No. 3-4 (2015)
       
  • Knowledge management capabilities of lead firms in innovation ecosystems
    • Authors: Chander Velu
      Pages: 123 - 141
      Abstract: Abstract Knowledge management is a key capability for innovation. Prior research has typically conceptualized and examined knowledge management capabilities as a property of an individual firm or business unit. More recently, however, the locus of competition and innovation has started to shift from the individual firm to firms working together as an ecosystem. In light of these changing realities, we explicate a set of capabilities that are built, maintained, and exercised by the lead firm in order to enhance innovation within ecosystems. We highlight three knowledge management capabilities: (1) knowledge acquisition, (2) knowledge sharing, and (3) knowledge utilization. Drawing on open and closed action strategies firms use to foster team-based innovation, we develop propositions for the knowledge management capabilities of the lead firm. Our approach highlights three salient tensions that arise from team based innovation: autonomy–control, dissent–consent and uncertainty–certainty. We highlight how the three tensions need to be managed across knowledge management capabilities in order to increase the rate of innovation of the ecosystem. In doing so, we contribute to the evolving marketing literature on sensing and responding in ecosystems in order to provide customers with superior value. We discuss the implications for both managers and theory.
      PubDate: 2015-08-26
      DOI: 10.1007/s13162-015-0068-6
      Issue No: Vol. 5, No. 3-4 (2015)
       
  • Cultural dynamics and marketing strategies for emerging markets:
           characterization of group subcultures and consumption preferences
    • Authors: Gregory J. Kivenzor
      Pages: 142 - 158
      Abstract: Abstract Emerging markets (EMs) collectively represent more than half of the world population with rapidly increasing purchasing power. In spite of recent advances, consumer research of EMs is limited in scope and concept development and thus inadequately reflects EM realities in comparison with theories developed in and for the Western societies. Characterization of the dynamic changes in cultural ecology in EMs became an important area in need of conceptual and empirical research. The present study introduces a new conceptual framework—Taxonomy of Cultural Ecology—to better explain the cultural dynamics in EMs and predict changes in consumption preferences at a social group level—a key target for effective marketing strategies. Conceptual findings are connected with managerial implications relevant to marketing strategists, advertising managers and leaders of multinational corporations.
      PubDate: 2015-10-31
      DOI: 10.1007/s13162-015-0071-y
      Issue No: Vol. 5, No. 3-4 (2015)
       
 
 
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