BAR. Brazilian Administration Review
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Open Access journal
ISSN (Print) 1807-7692
Published by SciELO [724 journals]
- The Wonderful, Magnanimous, Spectacular and Possible World of Traveling
Circuses in Brazil
Abstract: Abstract This paper aims to examine the everyday management of traveling circuses in Brazil by looking for the practices and strategies that allow them to survive over time. To this end, it relies on theories about the management of everyday life developed by De Certeau. The discourses of individuals working at small, medium and large circuses is analysed to reveal their routine strategies and tactics. This analysis reveals the complexities and contradictions involved in the management of such organizations, while debating the strategies and tactics developed within them, as well as the everyday process of creation-invention. Circuses are practiced organizations like any other and, as such, they are part of the local social-historical reality, reconstructing themselves every day.
- Interpartner Differences and Governance Mode Dilemma: The Role of Alliance
Abstract: Abstract It is generally recognized that the governance structure of an alliance, equity versus nonequity, is an important strategic choice. Since an alliance teams up companies that are inevitably divergent in upstream resource endowment and/or downstream market coverage, it is necessary to select an appropriate governance form to manage the interpartner differences and thus facilitate cooperation. Nevertheless, prior studies have suggested conflicting governance modes despite their adherence to the rationale of transaction cost economics. To address this gap in extant literature, the current study takes into account the moderation of alliance scope in the interfirm difference-governance choice linkage. In sum, this paper argues that, to determine a suitable governance structure, there is a need to concurrently examine how different the partnering firms are from each other and what range the collective activities cover. Hierarchical logistic regression analysis was used to test hypotheses in a sample of 125 bilateral alliances. The empirical findings indicate that nonequity modes will be preferred for the alliances that have less interfirm resource disparity and narrower alliance scopes, while equity-based forms will be chosen for the alliances that have less interfirm market divergence and narrower alliance scopes.
- Do Strategic Behaviors Link Travel Agencies in Brazil?
Abstract: Abstract Information and communication technology improvements have challenged the organized and stable network of airlines, global distribution systems (GDS) and travel agencies. In Brazil, traditional travel agencies have faced significant challenges in maintaining their businesses because airlines have forced disintermediation by cutting commissions and reduced distribution costs by selling their product directly through airline websites. This study explores the existence of strategic groups in the Brazilian travel agency market to elucidate how they interact with GDS and other travel agencies to maintain and improve their market position. A latent class analysis model was applied to a sample of 4,288 travel agency points of sale located in Brazil. The study results identified groups with members that exhibited similar behaviors in their relationships with GDS and other travel agencies. The study findings do not support claims regarding the demise of the travel agency business model.