Publisher: Inderscience Publishers   (Total: 449 journals)

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Showing 201 - 400 of 449 Journals sorted alphabetically
Intl. J. of Image Mining     Hybrid Journal   (Followers: 1)
Intl. J. of Immunological Studies     Hybrid Journal   (Followers: 1)
Intl. J. of Indian Culture and Business Management     Hybrid Journal   (Followers: 3)
Intl. J. of Industrial and Systems Engineering     Hybrid Journal   (Followers: 11, SJR: 0.34, CiteScore: 1)
Intl. J. of Industrial Electronics and Drives     Hybrid Journal   (Followers: 3)
Intl. J. of Information and Coding Theory     Hybrid Journal   (Followers: 6)
Intl. J. of Information and Communication Technology     Hybrid Journal   (Followers: 8, SJR: 0.13, CiteScore: 0)
Intl. J. of Information and Computer Security     Hybrid Journal   (Followers: 16, SJR: 0.141, CiteScore: 0)
Intl. J. of Information and Decision Sciences     Hybrid Journal   (Followers: 10, SJR: 0.233, CiteScore: 1)
Intl. J. of Information and Operations Management Education     Hybrid Journal   (Followers: 8)
Intl. J. of Information Privacy, Security and Integrity     Hybrid Journal   (Followers: 27)
Intl. J. of Information Quality     Hybrid Journal   (Followers: 3, SJR: 0.111, CiteScore: 0)
Intl. J. of Information Systems and Change Management     Hybrid Journal   (Followers: 12, SJR: 0.141, CiteScore: 0)
Intl. J. of Information Systems and Management     Hybrid Journal   (Followers: 4)
Intl. J. of Information Technology and Management     Hybrid Journal   (Followers: 12, SJR: 0.12, CiteScore: 0)
Intl. J. of Information Technology, Communications and Convergence     Hybrid Journal   (Followers: 16)
Intl. J. of Innovation and Learning     Hybrid Journal   (Followers: 25, SJR: 0.26, CiteScore: 1)
Intl. J. of Innovation and Regional Development     Hybrid Journal   (Followers: 8)
Intl. J. of Innovation and Sustainable Development     Hybrid Journal   (Followers: 11, SJR: 0.271, CiteScore: 1)
Intl. J. of Innovation in Education     Hybrid Journal   (Followers: 9)
Intl. J. of Innovative Computing and Applications     Hybrid Journal   (Followers: 3, SJR: 0.144, CiteScore: 1)
Intl. J. of Instrumentation Technology     Hybrid Journal   (Followers: 6)
Intl. J. of Integrated Supply Management     Hybrid Journal   (Followers: 4, SJR: 0.263, CiteScore: 1)
Intl. J. of Intellectual Property Management     Hybrid Journal   (Followers: 30, SJR: 0.101, CiteScore: 0)
Intl. J. of Intelligence and Sustainable Computing     Hybrid Journal   (Followers: 3)
Intl. J. of Intelligent Defence Support Systems     Hybrid Journal   (Followers: 5)
Intl. J. of Intelligent Engineering Informatics     Hybrid Journal  
Intl. J. of Intelligent Enterprise     Hybrid Journal   (Followers: 1, SJR: 0.138, CiteScore: 0)
Intl. J. of Intelligent Information and Database Systems     Hybrid Journal   (Followers: 4, SJR: 0.11, CiteScore: 0)
Intl. J. of Intelligent Internet of Things Computing     Hybrid Journal   (Followers: 3)
Intl. J. of Intelligent Machines and Robotics     Hybrid Journal   (Followers: 1)
Intl. J. of Intelligent Systems Design and Computing     Hybrid Journal  
Intl. J. of Intelligent Systems Technologies and Applications     Hybrid Journal   (Followers: 2, SJR: 0.152, CiteScore: 0)
Intl. J. of Intercultural Information Management     Hybrid Journal   (Followers: 12)
Intl. J. of Internet and Enterprise Management     Hybrid Journal   (Followers: 1)
Intl. J. of Internet Manufacturing and Services     Hybrid Journal   (Followers: 1, SJR: 0.118, CiteScore: 0)
Intl. J. of Internet Marketing and Advertising     Hybrid Journal   (Followers: 21, SJR: 0.223, CiteScore: 1)
Intl. J. of Internet of Things and Cyber-Assurance     Hybrid Journal  
Intl. J. of Internet Protocol Technology     Hybrid Journal   (Followers: 2, SJR: 0.139, CiteScore: 1)
Intl. J. of Internet Technology and Secured Transactions     Hybrid Journal   (Followers: 8, SJR: 0.217, CiteScore: 0)
Intl. J. of Inventory Research     Hybrid Journal   (Followers: 2)
Intl. J. of Islamic Marketing and Branding     Hybrid Journal   (Followers: 6)
Intl. J. of Knowledge and Learning     Hybrid Journal   (Followers: 4, SJR: 0.103, CiteScore: 0)
Intl. J. of Knowledge and Web Intelligence     Hybrid Journal   (Followers: 41)
Intl. J. of Knowledge Engineering and Data Mining     Hybrid Journal   (Followers: 41)
Intl. J. of Knowledge Engineering and Soft Data Paradigms     Hybrid Journal   (Followers: 2)
Intl. J. of Knowledge Management in Tourism and Hospitality     Hybrid Journal   (Followers: 3)
Intl. J. of Knowledge Management Studies     Hybrid Journal   (Followers: 33, SJR: 0.111, CiteScore: 0)
Intl. J. of Knowledge-Based Development     Hybrid Journal   (Followers: 5, SJR: 0.278, CiteScore: 1)
Intl. J. of Lean Enterprise Research     Hybrid Journal   (Followers: 2)
Intl. J. of Learning and Change     Hybrid Journal   (Followers: 14, SJR: 0.189, CiteScore: 0)
Intl. J. of Learning and Intellectual Capital     Hybrid Journal   (Followers: 2, SJR: 0.228, CiteScore: 1)
Intl. J. of Learning Technology     Hybrid Journal   (Followers: 9, SJR: 0.184, CiteScore: 1)
Intl. J. of Leisure and Tourism Marketing     Hybrid Journal   (Followers: 20)
Intl. J. of Liability and Scientific Enquiry     Hybrid Journal   (Followers: 1)
Intl. J. of Lifecycle Performance Engineering     Hybrid Journal   (Followers: 1)
Intl. J. of Logistics Economics and Globalisation     Hybrid Journal   (Followers: 6)
Intl. J. of Logistics Systems and Management     Hybrid Journal   (Followers: 13, SJR: 0.371, CiteScore: 1)
Intl. J. of Low Radiation     Hybrid Journal   (Followers: 1, SJR: 0.115, CiteScore: 0)
Intl. J. of Machine Intelligence and Sensory Signal Processing     Hybrid Journal   (Followers: 5)
Intl. J. of Machining and Machinability of Materials     Hybrid Journal   (Followers: 6, SJR: 0.408, CiteScore: 1)
Intl. J. of Management and Decision Making     Hybrid Journal   (Followers: 7, SJR: 0.233, CiteScore: 1)
Intl. J. of Management and Enterprise Development     Hybrid Journal   (SJR: 0.164, CiteScore: 0)
Intl. J. of Management and Network Economics     Hybrid Journal  
Intl. J. of Management Concepts and Philosophy     Hybrid Journal   (Followers: 3)
Intl. J. of Management Development     Hybrid Journal   (Followers: 13)
Intl. J. of Management in Education     Hybrid Journal   (Followers: 8, SJR: 0.209, CiteScore: 0)
Intl. J. of Management Practice     Hybrid Journal   (Followers: 4, SJR: 0.127, CiteScore: 0)
Intl. J. of Managerial and Financial Accounting     Hybrid Journal   (Followers: 9, SJR: 0.195, CiteScore: 1)
Intl. J. of Manufacturing Research     Hybrid Journal   (Followers: 8, SJR: 0.411, CiteScore: 1)
Intl. J. of Manufacturing Technology and Management     Hybrid Journal   (Followers: 9, SJR: 0.159, CiteScore: 0)
Intl. J. of Markets and Business Systems     Hybrid Journal  
Intl. J. of Masonry Research and Innovation     Hybrid Journal   (Followers: 1)
Intl. J. of Mass Customisation     Hybrid Journal  
Intl. J. of Materials and Product Technology     Hybrid Journal   (Followers: 3, SJR: 0.23, CiteScore: 1)
Intl. J. of Materials and Structural Integrity     Hybrid Journal   (Followers: 8, SJR: 0.369, CiteScore: 0)
Intl. J. of Materials Engineering Innovation     Hybrid Journal   (Followers: 2, SJR: 0.178, CiteScore: 0)
Intl. J. of Mathematical Modelling and Numerical Optimisation     Hybrid Journal   (Followers: 6, SJR: 0.157, CiteScore: 0)
Intl. J. of Mathematics in Operational Research     Hybrid Journal   (Followers: 2, SJR: 0.322, CiteScore: 1)
Intl. J. of Mechanisms and Robotic Systems     Hybrid Journal   (Followers: 2)
Intl. J. of Mechatronics and Automation     Hybrid Journal   (Followers: 6, SJR: 0.129, CiteScore: 1)
Intl. J. of Mechatronics and Manufacturing Systems     Hybrid Journal   (Followers: 2, SJR: 0.199, CiteScore: 0)
Intl. J. of Medical Engineering and Informatics     Hybrid Journal   (Followers: 4, SJR: 0.181, CiteScore: 0)
Intl. J. of Metadata, Semantics and Ontologies     Hybrid Journal   (Followers: 11, SJR: 0.173, CiteScore: 1)
Intl. J. of Metaheuristics     Hybrid Journal   (Followers: 1)
Intl. J. of Microstructure and Materials Properties     Hybrid Journal   (Followers: 8, SJR: 0.148, CiteScore: 0)
Intl. J. of Migration and Border Studies     Hybrid Journal   (Followers: 17)
Intl. J. of Migration and Residential Mobility     Hybrid Journal   (Followers: 10)
Intl. J. of Mining and Mineral Engineering     Hybrid Journal   (Followers: 8, SJR: 0.232, CiteScore: 1)
Intl. J. of Mobile Communications     Hybrid Journal   (Followers: 9, SJR: 0.665, CiteScore: 2)
Intl. J. of Mobile Learning and Organisation     Hybrid Journal   (Followers: 18, SJR: 0.85, CiteScore: 2)
Intl. J. of Mobile Network Design and Innovation     Hybrid Journal   (Followers: 2, SJR: 0.123, CiteScore: 1)
Intl. J. of Modelling in Operations Management     Hybrid Journal   (Followers: 4)
Intl. J. of Modelling, Identification and Control     Hybrid Journal   (Followers: 1, SJR: 0.401, CiteScore: 2)
Intl. J. of Monetary Economics and Finance     Hybrid Journal   (Followers: 9, SJR: 0.237, CiteScore: 1)
Intl. J. of Multicriteria Decision Making     Hybrid Journal   (Followers: 8, SJR: 0.181, CiteScore: 0)
Intl. J. of Multimedia Intelligence and Security     Hybrid Journal   (Followers: 9)
Intl. J. of Multinational Corporation Strategy     Hybrid Journal  
Intl. J. of Multivariate Data Analysis     Hybrid Journal   (Followers: 2)
Intl. J. of Nano and Biomaterials     Hybrid Journal   (Followers: 9, SJR: 0.111, CiteScore: 0)
Intl. J. of Nanomanufacturing     Hybrid Journal   (SJR: 0.17, CiteScore: 0)
Intl. J. of Nanoparticles     Hybrid Journal   (Followers: 1, SJR: 0.167, CiteScore: 1)
Intl. J. of Nanotechnology     Hybrid Journal   (Followers: 8, SJR: 0.202, CiteScore: 0)
Intl. J. of Network Science     Hybrid Journal   (Followers: 3)
Intl. J. of Networking and Virtual Organisations     Hybrid Journal   (Followers: 14, SJR: 0.163, CiteScore: 0)
Intl. J. of Nonlinear Dynamics and Control     Hybrid Journal   (Followers: 5)
Intl. J. of Nuclear Desalination     Hybrid Journal   (Followers: 1)
Intl. J. of Nuclear Energy Science and Technology     Hybrid Journal   (Followers: 5, SJR: 0.246, CiteScore: 0)
Intl. J. of Nuclear Governance, Economy and Ecology     Hybrid Journal   (Followers: 1)
Intl. J. of Nuclear Hydrogen Production and Applications     Hybrid Journal   (Followers: 1)
Intl. J. of Nuclear Knowledge Management     Hybrid Journal   (Followers: 1)
Intl. J. of Nuclear Law     Hybrid Journal   (Followers: 5)
Intl. J. of Nuclear Safety and Security     Hybrid Journal   (Followers: 1)
Intl. J. of Ocean Systems Management     Hybrid Journal   (Followers: 3)
Intl. J. of Oil, Gas and Coal Technology     Hybrid Journal   (Followers: 9, SJR: 0.265, CiteScore: 1)
Intl. J. of Operational Research     Hybrid Journal   (Followers: 3, SJR: 0.467, CiteScore: 1)
Intl. J. of Organisational Design and Engineering     Hybrid Journal   (Followers: 5)
Intl. J. of Petroleum Engineering     Hybrid Journal   (Followers: 2)
Intl. J. of Planning and Scheduling     Hybrid Journal   (Followers: 3)
Intl. J. of Pluralism and Economics Education     Hybrid Journal  
Intl. J. of Portfolio Analysis and Management     Hybrid Journal   (Followers: 4)
Intl. J. of Postharvest Technology and Innovation     Hybrid Journal   (Followers: 3, SJR: 0.144, CiteScore: 0)
Intl. J. of Power and Energy Conversion     Hybrid Journal   (Followers: 3, SJR: 0.132, CiteScore: 0)
Intl. J. of Power Electronics     Hybrid Journal   (Followers: 25, SJR: 0.233, CiteScore: 1)
Intl. J. of Powertrains     Hybrid Journal   (Followers: 2)
Intl. J. of Precision Technology     Hybrid Journal   (Followers: 1)
Intl. J. of Private Law     Hybrid Journal   (Followers: 10, SJR: 0.101, CiteScore: 0)
Intl. J. of Process Management and Benchmarking     Hybrid Journal   (Followers: 2, SJR: 0.314, CiteScore: 1)
Intl. J. of Process Systems Engineering     Hybrid Journal   (Followers: 2)
Intl. J. of Procurement Management     Hybrid Journal   (Followers: 12, SJR: 0.331, CiteScore: 1)
Intl. J. of Product Development     Hybrid Journal   (Followers: 1, SJR: 0.209, CiteScore: 1)
Intl. J. of Product Lifecycle Management     Hybrid Journal   (Followers: 1, SJR: 0.328, CiteScore: 1)
Intl. J. of Productivity and Quality Management     Hybrid Journal   (Followers: 7, SJR: 0.352, CiteScore: 1)
Intl. J. of Project Organisation and Management     Hybrid Journal   (Followers: 19, SJR: 0.273, CiteScore: 1)
Intl. J. of Public Law and Policy     Hybrid Journal   (Followers: 12, SJR: 0.108, CiteScore: 0)
Intl. J. of Public Policy     Hybrid Journal   (Followers: 4, SJR: 0.128, CiteScore: 0)
Intl. J. of Public Sector Performance Management     Hybrid Journal   (Followers: 11, SJR: 0.142, CiteScore: 0)
Intl. J. of Qualitative Research in Services     Hybrid Journal   (Followers: 4)
Intl. J. of Quality and Innovation     Hybrid Journal   (Followers: 6)
Intl. J. of Quality Engineering and Technology     Hybrid Journal   (Followers: 4, SJR: 0.134, CiteScore: 0)
Intl. J. of Quantitative Research in Education     Hybrid Journal   (Followers: 5)
Intl. J. of Radio Frequency Identification Technology and Applications     Hybrid Journal   (Followers: 5)
Intl. J. of Rapid Manufacturing     Hybrid Journal   (Followers: 3)
Intl. J. of Reasoning-based Intelligent Systems     Hybrid Journal   (SJR: 0.126, CiteScore: 0)
Intl. J. of Reliability and Safety     Hybrid Journal   (Followers: 12, SJR: 0.201, CiteScore: 0)
Intl. J. of Renewable Energy Technology     Hybrid Journal   (Followers: 10)
Intl. J. of Research, Innovation and Commercialisation     Hybrid Journal  
Intl. J. of Revenue Management     Hybrid Journal   (Followers: 2, SJR: 0.154, CiteScore: 0)
Intl. J. of Risk Assessment and Management     Hybrid Journal   (Followers: 15, SJR: 0.142, CiteScore: 0)
Intl. J. of Satellite Communications Policy and Management     Hybrid Journal   (Followers: 12)
Intl. J. of Security and Networks     Hybrid Journal   (Followers: 11, SJR: 0.212, CiteScore: 1)
Intl. J. of Sensor Networks     Hybrid Journal   (Followers: 4, SJR: 0.25, CiteScore: 1)
Intl. J. of Service and Computing Oriented Manufacturing     Hybrid Journal   (Followers: 2)
Intl. J. of Services and Operations Management     Hybrid Journal   (Followers: 5, SJR: 0.288, CiteScore: 1)
Intl. J. of Services and Standards     Hybrid Journal   (Followers: 1, SJR: 0.13, CiteScore: 0)
Intl. J. of Services Operations and Informatics     Hybrid Journal   (Followers: 1, SJR: 0.106, CiteScore: 0)
Intl. J. of Services Sciences     Hybrid Journal  
Intl. J. of Services Technology and Management     Hybrid Journal   (Followers: 1, SJR: 0.129, CiteScore: 0)
Intl. J. of Services, Economics and Management     Hybrid Journal   (SJR: 0.118, CiteScore: 0)
Intl. J. of Shipping and Transport Logistics     Hybrid Journal   (Followers: 6, SJR: 0.416, CiteScore: 1)
Intl. J. of Signal and Imaging Systems Engineering     Hybrid Journal   (SJR: 0.179, CiteScore: 1)
Intl. J. of Simulation and Process Modelling     Hybrid Journal   (Followers: 5, SJR: 0.259, CiteScore: 1)
Intl. J. of Six Sigma and Competitive Advantage     Hybrid Journal   (Followers: 3, SJR: 0.161, CiteScore: 0)
Intl. J. of Smart Grid and Green Communications     Hybrid Journal   (Followers: 1)
Intl. J. of Smart Technology and Learning     Hybrid Journal   (Followers: 3)
Intl. J. of Social and Humanistic Computing     Hybrid Journal   (Followers: 1)
Intl. J. of Social Computing and Cyber-Physical Systems     Hybrid Journal   (Followers: 1)
Intl. J. of Social Entrepreneurship and Innovation     Hybrid Journal   (Followers: 22)
Intl. J. of Social Media and Interactive Learning Environments     Hybrid Journal   (Followers: 16)
Intl. J. of Social Network Mining     Hybrid Journal   (Followers: 2)
Intl. J. of Society Systems Science     Hybrid Journal  
Intl. J. of Soft Computing and Networking     Hybrid Journal   (Followers: 1)
Intl. J. of Software Engineering, Technology and Applications     Hybrid Journal   (Followers: 4)
Intl. J. of Space Science and Engineering     Hybrid Journal   (Followers: 10)
Intl. J. of Space-Based and Situated Computing     Hybrid Journal   (Followers: 2)
Intl. J. of Spatial, Temporal and Multimedia Information Systems     Hybrid Journal   (Followers: 1)
Intl. J. of Spatio-Temporal Data Science     Hybrid Journal  
Intl. J. of Sport Management and Marketing     Hybrid Journal   (Followers: 10, SJR: 0.377, CiteScore: 1)
Intl. J. of Strategic Business Alliances     Hybrid Journal   (Followers: 3)
Intl. J. of Strategic Change Management     Hybrid Journal   (Followers: 12)
Intl. J. of Strategic Engineering Asset Management     Hybrid Journal   (Followers: 5)
Intl. J. of Structural Engineering     Hybrid Journal   (Followers: 12, SJR: 0.326, CiteScore: 1)
Intl. J. of Supply Chain and Inventory Management     Hybrid Journal   (Followers: 14)
Intl. J. of Supply Chain and Operations Resilience     Hybrid Journal   (Followers: 7)
Intl. J. of Surface Science and Engineering     Hybrid Journal   (Followers: 8, SJR: 0.412, CiteScore: 1)
Intl. J. of Sustainable Agricultural Management and Informatics     Hybrid Journal   (Followers: 1)
Intl. J. of Sustainable Aviation     Hybrid Journal   (Followers: 4)
Intl. J. of Sustainable Design     Hybrid Journal   (Followers: 9)
Intl. J. of Sustainable Development     Hybrid Journal   (Followers: 16, SJR: 0.2, CiteScore: 0)
Intl. J. of Sustainable Economy     Hybrid Journal   (Followers: 1)
Intl. J. of Sustainable Manufacturing     Hybrid Journal   (Followers: 4)
Intl. J. of Sustainable Materials and Structural Systems     Hybrid Journal   (Followers: 3)
Intl. J. of Sustainable Real Estate and Construction Economics     Hybrid Journal   (Followers: 2)
Intl. J. of Sustainable Society     Hybrid Journal   (Followers: 3, SJR: 0.297, CiteScore: 1)
Intl. J. of Sustainable Strategic Management     Hybrid Journal   (Followers: 4)
Intl. J. of Swarm Intelligence     Hybrid Journal   (Followers: 2)
Intl. J. of System Control and Information Processing     Hybrid Journal   (Followers: 3)
Intl. J. of System of Systems Engineering     Hybrid Journal   (Followers: 2, SJR: 0.212, CiteScore: 0)
Intl. J. of Systems, Control and Communications     Hybrid Journal   (Followers: 4, SJR: 0.142, CiteScore: 0)
Intl. J. of Teaching and Case Studies     Hybrid Journal   (Followers: 5)

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Similar Journals
Journal Cover
International Journal of Sport Management and Marketing
Journal Prestige (SJR): 0.377
Citation Impact (citeScore): 1
Number of Followers: 10  
 
  Hybrid Journal Hybrid journal (It can contain Open Access articles)
ISSN (Print) 1475-8962 - ISSN (Online) 1740-2808
Published by Inderscience Publishers Homepage  [449 journals]
  • Perceived fan associations with MLB teams: bask inspite of reflected
           failure versus cut off reflected success
    • Authors: DongHun Lee, Michael Cottingham, Shannon Powers, Leeseob Maeng
      Pages: 9 - 28
      Abstract: While Campbell et al.'s (2004) quadruple grid of team identification has received substantial attention in sport literature (Jensen et al., 2016), only a few empirical-based studies looked at deviant fan tendencies, such as basking in spite of reflected failure (BIRF) and cutting off reflected success (CORS). This study fills the gap by empirically examining two components of team identification perceived by 1,419 MLB fans. Visual maps exhibited a broad pendulum of how fans associate themselves and their orderly relationships compared to BIRFers and CORSers empirical samples. The 16 fan association types can be interpreted as a behavioural gauge sports fans regularly use in their consumption of Major League Baseball (MLB). Regression results suggest marketing insights for MLB operators who target BIRFers or CORSers: focus on non-performance interests of fans including starter players, levels of competition, on-field management and decision-making, concessions, and retelling team history as an antecedent to fan's psychological connection with teams.
      Keywords: basking in spite of reflected failure; BIRF; cutting off reflected success; CORS; team associations
      Citation: International Journal of Sport Management and Marketing, Vol. 20, No. 1/2 (2020) pp. 9 - 28
      PubDate: 2020-09-23T23:20:50-05:00
      DOI: 10.1504/IJSMM.2020.109767
      Issue No: Vol. 20, No. 1/2 (2020)
       
  • The brand attachment and consumer behaviour in sports marketing contexts:
           the case of football fans in Portugal
    • Authors: Carla Barbosa Vieira, Bruno Sousa
      Pages: 29 - 46
      Abstract: Sports marketing is a dynamic subject area linking academic research, marketing practitioners and public policy planners. To provide an experience that meets or exceeds a spectator's expectations, it is important to understand consumer behaviour (e.g., behavioural intentions) and the brand attachment in specific sports marketing contexts. The main purpose of this study is to analyse how brand attachment relates to other relevant variables (brand loyalty, brand commitment, brand satisfaction, brand trust) in consumer's behaviour applied to football fans in Portugal. The results have shown that football fans in Portugal are severely attached and loyal to their teams. The brand attachment to a football team influences all the variables included in the research conceptual model. The results also demonstrated that brand attachment, brand commitment, brand trust and brand satisfaction influence brand loyalty. A just a few studies had analysed the relation between brand attachment and other variables, so this study is groundbreaking relatively to this subject. Implications for future research are also presented.
      Keywords: brand attachment; sports consumer's behaviour; sports marketing; trust; Portugal
      Citation: International Journal of Sport Management and Marketing, Vol. 20, No. 1/2 (2020) pp. 29 - 46
      PubDate: 2020-09-23T23:20:50-05:00
      DOI: 10.1504/IJSMM.2020.109762
      Issue No: Vol. 20, No. 1/2 (2020)
       
  • Relationships as strategic assets: a sport fan equity approach
    • Authors: Young Do Kim, Yukyoum Kim, Marshall J. Magnusen, Daekwan Kim
      Pages: 47 - 63
      Abstract: Despite the importance of customer equity (CE) to the financial success of sport organisations, minimal consideration has been given to this concept by sport scholars, particularly as it pertains to the study of sport fan equity (SFE). The true asset value of the present and anticipated future contributions of a sport fan to a sport team/organisation describes SFE. The main objective of this study is to organise, review and synthesise the extant marketing and sport literatures to propose a new conceptualisation of SFE. Specifically, SFE is conceptualised in terms of relationship investment (key predictor), three core components of SFE (i.e., financial value, behavioural value and psychological value) and the outcome of market performance (i.e., media, sponsorship, licensing and public investment). The contribution of this study to the advancement of sport marketing is the presentation of a strong foundation for future CE research that stems from a critical review of the relevant CE literature and the development of an original model of SFE.
      Keywords: sport fan equity; SFE; financial value; behavioural value; psychological value; customer-oriented paradigm; relationship investment; market performance
      Citation: International Journal of Sport Management and Marketing, Vol. 20, No. 1/2 (2020) pp. 47 - 63
      PubDate: 2020-09-23T23:20:50-05:00
      DOI: 10.1504/IJSMM.2020.109764
      Issue No: Vol. 20, No. 1/2 (2020)
       
  • An advancement in the study of marketing partnership longevity: analysing
           sport sponsorship survival
    • Authors: Jonathan A. Jensen, David Head
      Pages: 64 - 91
      Abstract: Naming rights agreements are some of the most high profile, and costly, sponsorships in the world. Yet, while growth in investments in these multimillion-dollar partnerships has recently outpaced that of traditional marketing approaches, sponsorship revenue forecasting still largely relies on a decades-old methodology, the renewal rate. Thus, this research seeks to assist the major stakeholders involved in the relationships between sport organisations and sponsoring brands by applying survival analysis methodologies to the study of sport sponsorships, utilising 205 naming rights sponsorships of facilities based in North America and Europe. Consistent with exchange theory, results indicate that these sponsorships are more susceptible to dissolution earlier in the relationship, and results vary based on the type of facility and location. This research advances our understanding of the dynamics of naming rights sponsorships and demonstrates the importance of providing managers with more advanced methodologies to assist in their organisation's sponsorship revenue forecasting activities.
      Keywords: sport marketing; corporate sponsorship; analytics; survival analysis; revenue forecasting; naming rights
      Citation: International Journal of Sport Management and Marketing, Vol. 20, No. 1/2 (2020) pp. 64 - 91
      PubDate: 2020-09-23T23:20:50-05:00
      DOI: 10.1504/IJSMM.2020.109761
      Issue No: Vol. 20, No. 1/2 (2020)
       
  • The structure, content and context of achieved celebrity brands: a study
           of footballers in their brandscapes
    • Authors: Anna Zarkada, Eugenia Tzoumaka
      Pages: 92 - 117
      Abstract: Celebrity athletes are the most prominent achieved celebrity brands with well-noted effects in consumer behaviour. Still, current research is characterised by terminological polyglossia and conceptual overlaps, which results in a lack of clarity regarding the brand structure and content. Moreover, there is no consideration of the brandscape; the team or sports club the player belongs to or has most closely associated his name with. This paper addresses the current limitations by adopting an exploratory approach. Through qualitative research, namely five focus groups, we empirically investigated the celebrity footballer brand associations as they are being perceived by keen football fans. The data demonstrate that the celebrity footballer brand comprises two distinct components proposed by Keller (1993): 1) the professional one, to include product-related associations, further distinguished into individual, organisational and contextual associations; 2) the personal one, which corresponds to non-product-related associations and reflects the balance of a person's perceived virtues and vices. The role of the brandscape emerges as affecting his professional and personal associations both positively and negatively.
      Keywords: celebrities; brand associations; brandscape; focus groups; football; human brands; sports celebrities; qualitative research
      Citation: International Journal of Sport Management and Marketing, Vol. 20, No. 1/2 (2020) pp. 92 - 117
      PubDate: 2020-09-23T23:20:50-05:00
      DOI: 10.1504/IJSMM.2020.109765
      Issue No: Vol. 20, No. 1/2 (2020)
       
  • The role of patriotism in the city-brand-sport-event
           relationship
    • Authors: Ilias Kapareliotis, Katerina Voutsina
      Pages: 118 - 130
      Abstract: The importance of mega sports events in relation to city branding has long been recognised by both academics and practitioners from a variety of functional disciplines. This paper links the concepts of city branding and sports events with that of patriotism. The study is based on a systematic literature review that results in a proposition of a conceptual framework, and a synthesis of key findings, which are presented through the proposed conceptual framework. The framework suggests that patriotic feelings enjoyed by citizens of the host city are expected to further develop and intensify in the context of a sports event, while at the same time, positively moderate the impact of the given sports event on the city brand. The implications for practitioners and academics are discussed.
      Keywords: city branding; sport event; patriotism; stakeholders
      Citation: International Journal of Sport Management and Marketing, Vol. 20, No. 1/2 (2020) pp. 118 - 130
      PubDate: 2020-09-23T23:20:50-05:00
      DOI: 10.1504/IJSMM.2020.109766
      Issue No: Vol. 20, No. 1/2 (2020)
       
  • Perceived motivation in football/futsal practice according to players and
           coaches approaches: a tool of strategic management
    • Authors: Dina Alexandra Marques Miragaia, Francisco César Pereira Monteiro Guedes
      Pages: 131 - 152
      Abstract: The objectives of this study are to identify the profile of football/futsal players relative to their motivation to play these sports and to verify if coaches have similar perceptions to those expressed by the players. A questionnaire was given to 513 players and 206 coaches. The consumer profiles of the players were analysed according to their motivations, and cluster analysis was done to identify different player segments. Five distinct clusters were identified, and significant differences between gender and age were found. Differences in motivations were identified between male and female athletes and across ages. Also, the coaches' perceptions of the motivations of athletes did not match those expressed by the athletes. This type of analysis is essential for organisational decision makers because it enables designing more effective marketing plans and adjusting services to suit different types of consumers. In turn, more individualised services can ensure a high level of consumer satisfaction and improved retention rates in sports clubs.
      Keywords: consumer segmentation; consumer profile; sports marketing; motivation; football; futsal; sport affiliation; stakeholders; retention; cluster analysis
      Citation: International Journal of Sport Management and Marketing, Vol. 20, No. 1/2 (2020) pp. 131 - 152
      PubDate: 2020-09-23T23:20:50-05:00
      DOI: 10.1504/IJSMM.2020.109763
      Issue No: Vol. 20, No. 1/2 (2020)
       
  • Determinants of the intention to participate in semi-marathons events
    • Authors: Konstantinos Koronios, Panagiotis E. Dimitropoulos, Athanasios Kriemadis, John Douvis, Andreas Papadopoulos
      Pages: 153 - 179
      Abstract: The aim of the present research is to suggest a theoretical framework of sport marketing research with a focal point on sport participation in semi-marathon events. There are clear benefits of an active lifestyle and people are increasingly engaged in recreational sports activity and participation in recreational sports events. In this study the motivation for such participation is explored drawing on empirical evidence from a semi-marathon running event. Elements were obtained from a semi-marathon and a quantitative questionnaire was utilised for the data collection. The total number of questionnaires successfully gathered was 268, which were then analysed using SPSS. Results indicate that intention for recurring participation is positively related to perceived benefits in mental and physical health, attachment with running, socialising opportunities, attractiveness of the respective running event and the destination's elements of the semi-marathon event. Significant differences in the motivation between male and female runners were also identified.
      Keywords: semi-marathon; involvement; attachment; motivation
      Citation: International Journal of Sport Management and Marketing, Vol. 20, No. 1/2 (2020) pp. 153 - 179
      PubDate: 2020-09-23T23:20:50-05:00
      DOI: 10.1504/IJSMM.2020.109774
      Issue No: Vol. 20, No. 1/2 (2020)
       
 
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