Publisher: Inderscience Publishers   (Total: 449 journals)

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Showing 201 - 400 of 449 Journals sorted alphabetically
Intl. J. of Image Mining     Hybrid Journal   (Followers: 1)
Intl. J. of Immunological Studies     Hybrid Journal   (Followers: 1)
Intl. J. of Indian Culture and Business Management     Hybrid Journal   (Followers: 3)
Intl. J. of Industrial and Systems Engineering     Hybrid Journal   (Followers: 11, SJR: 0.34, CiteScore: 1)
Intl. J. of Industrial Electronics and Drives     Hybrid Journal   (Followers: 3)
Intl. J. of Information and Coding Theory     Hybrid Journal   (Followers: 6)
Intl. J. of Information and Communication Technology     Hybrid Journal   (Followers: 8, SJR: 0.13, CiteScore: 0)
Intl. J. of Information and Computer Security     Hybrid Journal   (Followers: 16, SJR: 0.141, CiteScore: 0)
Intl. J. of Information and Decision Sciences     Hybrid Journal   (Followers: 10, SJR: 0.233, CiteScore: 1)
Intl. J. of Information and Operations Management Education     Hybrid Journal   (Followers: 8)
Intl. J. of Information Privacy, Security and Integrity     Hybrid Journal   (Followers: 27)
Intl. J. of Information Quality     Hybrid Journal   (Followers: 3, SJR: 0.111, CiteScore: 0)
Intl. J. of Information Systems and Change Management     Hybrid Journal   (Followers: 12, SJR: 0.141, CiteScore: 0)
Intl. J. of Information Systems and Management     Hybrid Journal   (Followers: 4)
Intl. J. of Information Technology and Management     Hybrid Journal   (Followers: 12, SJR: 0.12, CiteScore: 0)
Intl. J. of Information Technology, Communications and Convergence     Hybrid Journal   (Followers: 16)
Intl. J. of Innovation and Learning     Hybrid Journal   (Followers: 25, SJR: 0.26, CiteScore: 1)
Intl. J. of Innovation and Regional Development     Hybrid Journal   (Followers: 8)
Intl. J. of Innovation and Sustainable Development     Hybrid Journal   (Followers: 11, SJR: 0.271, CiteScore: 1)
Intl. J. of Innovation in Education     Hybrid Journal   (Followers: 9)
Intl. J. of Innovative Computing and Applications     Hybrid Journal   (Followers: 3, SJR: 0.144, CiteScore: 1)
Intl. J. of Instrumentation Technology     Hybrid Journal   (Followers: 6)
Intl. J. of Integrated Supply Management     Hybrid Journal   (Followers: 4, SJR: 0.263, CiteScore: 1)
Intl. J. of Intellectual Property Management     Hybrid Journal   (Followers: 30, SJR: 0.101, CiteScore: 0)
Intl. J. of Intelligence and Sustainable Computing     Hybrid Journal   (Followers: 3)
Intl. J. of Intelligent Defence Support Systems     Hybrid Journal   (Followers: 5)
Intl. J. of Intelligent Engineering Informatics     Hybrid Journal  
Intl. J. of Intelligent Enterprise     Hybrid Journal   (Followers: 1, SJR: 0.138, CiteScore: 0)
Intl. J. of Intelligent Information and Database Systems     Hybrid Journal   (Followers: 4, SJR: 0.11, CiteScore: 0)
Intl. J. of Intelligent Internet of Things Computing     Hybrid Journal   (Followers: 3)
Intl. J. of Intelligent Machines and Robotics     Hybrid Journal   (Followers: 1)
Intl. J. of Intelligent Systems Design and Computing     Hybrid Journal  
Intl. J. of Intelligent Systems Technologies and Applications     Hybrid Journal   (Followers: 2, SJR: 0.152, CiteScore: 0)
Intl. J. of Intercultural Information Management     Hybrid Journal   (Followers: 12)
Intl. J. of Internet and Enterprise Management     Hybrid Journal   (Followers: 1)
Intl. J. of Internet Manufacturing and Services     Hybrid Journal   (Followers: 1, SJR: 0.118, CiteScore: 0)
Intl. J. of Internet Marketing and Advertising     Hybrid Journal   (Followers: 21, SJR: 0.223, CiteScore: 1)
Intl. J. of Internet of Things and Cyber-Assurance     Hybrid Journal  
Intl. J. of Internet Protocol Technology     Hybrid Journal   (Followers: 2, SJR: 0.139, CiteScore: 1)
Intl. J. of Internet Technology and Secured Transactions     Hybrid Journal   (Followers: 8, SJR: 0.217, CiteScore: 0)
Intl. J. of Inventory Research     Hybrid Journal   (Followers: 2)
Intl. J. of Islamic Marketing and Branding     Hybrid Journal   (Followers: 6)
Intl. J. of Knowledge and Learning     Hybrid Journal   (Followers: 4, SJR: 0.103, CiteScore: 0)
Intl. J. of Knowledge and Web Intelligence     Hybrid Journal   (Followers: 41)
Intl. J. of Knowledge Engineering and Data Mining     Hybrid Journal   (Followers: 41)
Intl. J. of Knowledge Engineering and Soft Data Paradigms     Hybrid Journal   (Followers: 2)
Intl. J. of Knowledge Management in Tourism and Hospitality     Hybrid Journal   (Followers: 3)
Intl. J. of Knowledge Management Studies     Hybrid Journal   (Followers: 33, SJR: 0.111, CiteScore: 0)
Intl. J. of Knowledge-Based Development     Hybrid Journal   (Followers: 5, SJR: 0.278, CiteScore: 1)
Intl. J. of Lean Enterprise Research     Hybrid Journal   (Followers: 2)
Intl. J. of Learning and Change     Hybrid Journal   (Followers: 14, SJR: 0.189, CiteScore: 0)
Intl. J. of Learning and Intellectual Capital     Hybrid Journal   (Followers: 2, SJR: 0.228, CiteScore: 1)
Intl. J. of Learning Technology     Hybrid Journal   (Followers: 9, SJR: 0.184, CiteScore: 1)
Intl. J. of Leisure and Tourism Marketing     Hybrid Journal   (Followers: 20)
Intl. J. of Liability and Scientific Enquiry     Hybrid Journal   (Followers: 1)
Intl. J. of Lifecycle Performance Engineering     Hybrid Journal   (Followers: 1)
Intl. J. of Logistics Economics and Globalisation     Hybrid Journal   (Followers: 6)
Intl. J. of Logistics Systems and Management     Hybrid Journal   (Followers: 13, SJR: 0.371, CiteScore: 1)
Intl. J. of Low Radiation     Hybrid Journal   (Followers: 1, SJR: 0.115, CiteScore: 0)
Intl. J. of Machine Intelligence and Sensory Signal Processing     Hybrid Journal   (Followers: 5)
Intl. J. of Machining and Machinability of Materials     Hybrid Journal   (Followers: 6, SJR: 0.408, CiteScore: 1)
Intl. J. of Management and Decision Making     Hybrid Journal   (Followers: 7, SJR: 0.233, CiteScore: 1)
Intl. J. of Management and Enterprise Development     Hybrid Journal   (SJR: 0.164, CiteScore: 0)
Intl. J. of Management and Network Economics     Hybrid Journal  
Intl. J. of Management Concepts and Philosophy     Hybrid Journal   (Followers: 3)
Intl. J. of Management Development     Hybrid Journal   (Followers: 13)
Intl. J. of Management in Education     Hybrid Journal   (Followers: 8, SJR: 0.209, CiteScore: 0)
Intl. J. of Management Practice     Hybrid Journal   (Followers: 4, SJR: 0.127, CiteScore: 0)
Intl. J. of Managerial and Financial Accounting     Hybrid Journal   (Followers: 9, SJR: 0.195, CiteScore: 1)
Intl. J. of Manufacturing Research     Hybrid Journal   (Followers: 8, SJR: 0.411, CiteScore: 1)
Intl. J. of Manufacturing Technology and Management     Hybrid Journal   (Followers: 9, SJR: 0.159, CiteScore: 0)
Intl. J. of Markets and Business Systems     Hybrid Journal  
Intl. J. of Masonry Research and Innovation     Hybrid Journal   (Followers: 1)
Intl. J. of Mass Customisation     Hybrid Journal  
Intl. J. of Materials and Product Technology     Hybrid Journal   (Followers: 3, SJR: 0.23, CiteScore: 1)
Intl. J. of Materials and Structural Integrity     Hybrid Journal   (Followers: 8, SJR: 0.369, CiteScore: 0)
Intl. J. of Materials Engineering Innovation     Hybrid Journal   (Followers: 2, SJR: 0.178, CiteScore: 0)
Intl. J. of Mathematical Modelling and Numerical Optimisation     Hybrid Journal   (Followers: 6, SJR: 0.157, CiteScore: 0)
Intl. J. of Mathematics in Operational Research     Hybrid Journal   (Followers: 2, SJR: 0.322, CiteScore: 1)
Intl. J. of Mechanisms and Robotic Systems     Hybrid Journal   (Followers: 2)
Intl. J. of Mechatronics and Automation     Hybrid Journal   (Followers: 6, SJR: 0.129, CiteScore: 1)
Intl. J. of Mechatronics and Manufacturing Systems     Hybrid Journal   (Followers: 2, SJR: 0.199, CiteScore: 0)
Intl. J. of Medical Engineering and Informatics     Hybrid Journal   (Followers: 4, SJR: 0.181, CiteScore: 0)
Intl. J. of Metadata, Semantics and Ontologies     Hybrid Journal   (Followers: 11, SJR: 0.173, CiteScore: 1)
Intl. J. of Metaheuristics     Hybrid Journal   (Followers: 1)
Intl. J. of Microstructure and Materials Properties     Hybrid Journal   (Followers: 8, SJR: 0.148, CiteScore: 0)
Intl. J. of Migration and Border Studies     Hybrid Journal   (Followers: 17)
Intl. J. of Migration and Residential Mobility     Hybrid Journal   (Followers: 10)
Intl. J. of Mining and Mineral Engineering     Hybrid Journal   (Followers: 8, SJR: 0.232, CiteScore: 1)
Intl. J. of Mobile Communications     Hybrid Journal   (Followers: 9, SJR: 0.665, CiteScore: 2)
Intl. J. of Mobile Learning and Organisation     Hybrid Journal   (Followers: 18, SJR: 0.85, CiteScore: 2)
Intl. J. of Mobile Network Design and Innovation     Hybrid Journal   (Followers: 2, SJR: 0.123, CiteScore: 1)
Intl. J. of Modelling in Operations Management     Hybrid Journal   (Followers: 4)
Intl. J. of Modelling, Identification and Control     Hybrid Journal   (Followers: 1, SJR: 0.401, CiteScore: 2)
Intl. J. of Monetary Economics and Finance     Hybrid Journal   (Followers: 9, SJR: 0.237, CiteScore: 1)
Intl. J. of Multicriteria Decision Making     Hybrid Journal   (Followers: 8, SJR: 0.181, CiteScore: 0)
Intl. J. of Multimedia Intelligence and Security     Hybrid Journal   (Followers: 9)
Intl. J. of Multinational Corporation Strategy     Hybrid Journal  
Intl. J. of Multivariate Data Analysis     Hybrid Journal   (Followers: 2)
Intl. J. of Nano and Biomaterials     Hybrid Journal   (Followers: 9, SJR: 0.111, CiteScore: 0)
Intl. J. of Nanomanufacturing     Hybrid Journal   (SJR: 0.17, CiteScore: 0)
Intl. J. of Nanoparticles     Hybrid Journal   (Followers: 1, SJR: 0.167, CiteScore: 1)
Intl. J. of Nanotechnology     Hybrid Journal   (Followers: 8, SJR: 0.202, CiteScore: 0)
Intl. J. of Network Science     Hybrid Journal   (Followers: 3)
Intl. J. of Networking and Virtual Organisations     Hybrid Journal   (Followers: 14, SJR: 0.163, CiteScore: 0)
Intl. J. of Nonlinear Dynamics and Control     Hybrid Journal   (Followers: 5)
Intl. J. of Nuclear Desalination     Hybrid Journal   (Followers: 1)
Intl. J. of Nuclear Energy Science and Technology     Hybrid Journal   (Followers: 5, SJR: 0.246, CiteScore: 0)
Intl. J. of Nuclear Governance, Economy and Ecology     Hybrid Journal   (Followers: 1)
Intl. J. of Nuclear Hydrogen Production and Applications     Hybrid Journal   (Followers: 1)
Intl. J. of Nuclear Knowledge Management     Hybrid Journal   (Followers: 1)
Intl. J. of Nuclear Law     Hybrid Journal   (Followers: 5)
Intl. J. of Nuclear Safety and Security     Hybrid Journal   (Followers: 1)
Intl. J. of Ocean Systems Management     Hybrid Journal   (Followers: 3)
Intl. J. of Oil, Gas and Coal Technology     Hybrid Journal   (Followers: 9, SJR: 0.265, CiteScore: 1)
Intl. J. of Operational Research     Hybrid Journal   (Followers: 3, SJR: 0.467, CiteScore: 1)
Intl. J. of Organisational Design and Engineering     Hybrid Journal   (Followers: 5)
Intl. J. of Petroleum Engineering     Hybrid Journal   (Followers: 2)
Intl. J. of Planning and Scheduling     Hybrid Journal   (Followers: 3)
Intl. J. of Pluralism and Economics Education     Hybrid Journal  
Intl. J. of Portfolio Analysis and Management     Hybrid Journal   (Followers: 4)
Intl. J. of Postharvest Technology and Innovation     Hybrid Journal   (Followers: 3, SJR: 0.144, CiteScore: 0)
Intl. J. of Power and Energy Conversion     Hybrid Journal   (Followers: 3, SJR: 0.132, CiteScore: 0)
Intl. J. of Power Electronics     Hybrid Journal   (Followers: 25, SJR: 0.233, CiteScore: 1)
Intl. J. of Powertrains     Hybrid Journal   (Followers: 2)
Intl. J. of Precision Technology     Hybrid Journal   (Followers: 1)
Intl. J. of Private Law     Hybrid Journal   (Followers: 10, SJR: 0.101, CiteScore: 0)
Intl. J. of Process Management and Benchmarking     Hybrid Journal   (Followers: 2, SJR: 0.314, CiteScore: 1)
Intl. J. of Process Systems Engineering     Hybrid Journal   (Followers: 2)
Intl. J. of Procurement Management     Hybrid Journal   (Followers: 12, SJR: 0.331, CiteScore: 1)
Intl. J. of Product Development     Hybrid Journal   (Followers: 1, SJR: 0.209, CiteScore: 1)
Intl. J. of Product Lifecycle Management     Hybrid Journal   (Followers: 1, SJR: 0.328, CiteScore: 1)
Intl. J. of Productivity and Quality Management     Hybrid Journal   (Followers: 7, SJR: 0.352, CiteScore: 1)
Intl. J. of Project Organisation and Management     Hybrid Journal   (Followers: 19, SJR: 0.273, CiteScore: 1)
Intl. J. of Public Law and Policy     Hybrid Journal   (Followers: 12, SJR: 0.108, CiteScore: 0)
Intl. J. of Public Policy     Hybrid Journal   (Followers: 4, SJR: 0.128, CiteScore: 0)
Intl. J. of Public Sector Performance Management     Hybrid Journal   (Followers: 11, SJR: 0.142, CiteScore: 0)
Intl. J. of Qualitative Research in Services     Hybrid Journal   (Followers: 4)
Intl. J. of Quality and Innovation     Hybrid Journal   (Followers: 6)
Intl. J. of Quality Engineering and Technology     Hybrid Journal   (Followers: 4, SJR: 0.134, CiteScore: 0)
Intl. J. of Quantitative Research in Education     Hybrid Journal   (Followers: 5)
Intl. J. of Radio Frequency Identification Technology and Applications     Hybrid Journal   (Followers: 5)
Intl. J. of Rapid Manufacturing     Hybrid Journal   (Followers: 3)
Intl. J. of Reasoning-based Intelligent Systems     Hybrid Journal   (SJR: 0.126, CiteScore: 0)
Intl. J. of Reliability and Safety     Hybrid Journal   (Followers: 12, SJR: 0.201, CiteScore: 0)
Intl. J. of Renewable Energy Technology     Hybrid Journal   (Followers: 10)
Intl. J. of Research, Innovation and Commercialisation     Hybrid Journal  
Intl. J. of Revenue Management     Hybrid Journal   (Followers: 2, SJR: 0.154, CiteScore: 0)
Intl. J. of Risk Assessment and Management     Hybrid Journal   (Followers: 15, SJR: 0.142, CiteScore: 0)
Intl. J. of Satellite Communications Policy and Management     Hybrid Journal   (Followers: 12)
Intl. J. of Security and Networks     Hybrid Journal   (Followers: 11, SJR: 0.212, CiteScore: 1)
Intl. J. of Sensor Networks     Hybrid Journal   (Followers: 4, SJR: 0.25, CiteScore: 1)
Intl. J. of Service and Computing Oriented Manufacturing     Hybrid Journal   (Followers: 2)
Intl. J. of Services and Operations Management     Hybrid Journal   (Followers: 5, SJR: 0.288, CiteScore: 1)
Intl. J. of Services and Standards     Hybrid Journal   (Followers: 1, SJR: 0.13, CiteScore: 0)
Intl. J. of Services Operations and Informatics     Hybrid Journal   (Followers: 1, SJR: 0.106, CiteScore: 0)
Intl. J. of Services Sciences     Hybrid Journal  
Intl. J. of Services Technology and Management     Hybrid Journal   (Followers: 1, SJR: 0.129, CiteScore: 0)
Intl. J. of Services, Economics and Management     Hybrid Journal   (SJR: 0.118, CiteScore: 0)
Intl. J. of Shipping and Transport Logistics     Hybrid Journal   (Followers: 6, SJR: 0.416, CiteScore: 1)
Intl. J. of Signal and Imaging Systems Engineering     Hybrid Journal   (SJR: 0.179, CiteScore: 1)
Intl. J. of Simulation and Process Modelling     Hybrid Journal   (Followers: 5, SJR: 0.259, CiteScore: 1)
Intl. J. of Six Sigma and Competitive Advantage     Hybrid Journal   (Followers: 3, SJR: 0.161, CiteScore: 0)
Intl. J. of Smart Grid and Green Communications     Hybrid Journal   (Followers: 1)
Intl. J. of Smart Technology and Learning     Hybrid Journal   (Followers: 3)
Intl. J. of Social and Humanistic Computing     Hybrid Journal   (Followers: 1)
Intl. J. of Social Computing and Cyber-Physical Systems     Hybrid Journal   (Followers: 1)
Intl. J. of Social Entrepreneurship and Innovation     Hybrid Journal   (Followers: 22)
Intl. J. of Social Media and Interactive Learning Environments     Hybrid Journal   (Followers: 16)
Intl. J. of Social Network Mining     Hybrid Journal   (Followers: 2)
Intl. J. of Society Systems Science     Hybrid Journal  
Intl. J. of Soft Computing and Networking     Hybrid Journal   (Followers: 1)
Intl. J. of Software Engineering, Technology and Applications     Hybrid Journal   (Followers: 4)
Intl. J. of Space Science and Engineering     Hybrid Journal   (Followers: 10)
Intl. J. of Space-Based and Situated Computing     Hybrid Journal   (Followers: 2)
Intl. J. of Spatial, Temporal and Multimedia Information Systems     Hybrid Journal   (Followers: 1)
Intl. J. of Spatio-Temporal Data Science     Hybrid Journal  
Intl. J. of Sport Management and Marketing     Hybrid Journal   (Followers: 10, SJR: 0.377, CiteScore: 1)
Intl. J. of Strategic Business Alliances     Hybrid Journal   (Followers: 3)
Intl. J. of Strategic Change Management     Hybrid Journal   (Followers: 12)
Intl. J. of Strategic Engineering Asset Management     Hybrid Journal   (Followers: 5)
Intl. J. of Structural Engineering     Hybrid Journal   (Followers: 12, SJR: 0.326, CiteScore: 1)
Intl. J. of Supply Chain and Inventory Management     Hybrid Journal   (Followers: 14)
Intl. J. of Supply Chain and Operations Resilience     Hybrid Journal   (Followers: 7)
Intl. J. of Surface Science and Engineering     Hybrid Journal   (Followers: 8, SJR: 0.412, CiteScore: 1)
Intl. J. of Sustainable Agricultural Management and Informatics     Hybrid Journal   (Followers: 1)
Intl. J. of Sustainable Aviation     Hybrid Journal   (Followers: 4)
Intl. J. of Sustainable Design     Hybrid Journal   (Followers: 9)
Intl. J. of Sustainable Development     Hybrid Journal   (Followers: 16, SJR: 0.2, CiteScore: 0)
Intl. J. of Sustainable Economy     Hybrid Journal   (Followers: 1)
Intl. J. of Sustainable Manufacturing     Hybrid Journal   (Followers: 4)
Intl. J. of Sustainable Materials and Structural Systems     Hybrid Journal   (Followers: 3)
Intl. J. of Sustainable Real Estate and Construction Economics     Hybrid Journal   (Followers: 2)
Intl. J. of Sustainable Society     Hybrid Journal   (Followers: 3, SJR: 0.297, CiteScore: 1)
Intl. J. of Sustainable Strategic Management     Hybrid Journal   (Followers: 4)
Intl. J. of Swarm Intelligence     Hybrid Journal   (Followers: 2)
Intl. J. of System Control and Information Processing     Hybrid Journal   (Followers: 3)
Intl. J. of System of Systems Engineering     Hybrid Journal   (Followers: 2, SJR: 0.212, CiteScore: 0)
Intl. J. of Systems, Control and Communications     Hybrid Journal   (Followers: 4, SJR: 0.142, CiteScore: 0)
Intl. J. of Teaching and Case Studies     Hybrid Journal   (Followers: 5)

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Similar Journals
Journal Cover
International Journal of Internet Marketing and Advertising
Journal Prestige (SJR): 0.223
Citation Impact (citeScore): 1
Number of Followers: 21  
 
  Hybrid Journal Hybrid journal (It can contain Open Access articles)
ISSN (Print) 1477-5212 - ISSN (Online) 1741-8100
Published by Inderscience Publishers Homepage  [449 journals]
  • Exploring the brand personalities of Facebook, YouTube, and LinkedIn
    • Authors: M. Mutsikiwa, T. Maree
      Pages: 285 - 301
      Abstract: For decades, marketers have applied brand personality to brands and organisations in order to facilitate relationships with consumers. This phenomenon has been studied across different product categories and industries however; it has not been reported for social media brands. Aaker's brand personality scale (BPS), rooted in the big five personality theory, has been the preferred measurement for most studies on brand personality. This research assessed the structure of the BPS across different samples on three social media platforms - Facebook, YouTube, and LinkedIn. The findings indicate that social media brand personalities do not follow the original structure of the BPS.
      Keywords: brand personality; consumers; marketing; online; personality theory; social media; social network sites; SNS; Facebook; YouTube; LinkedIn
      Citation: International Journal of Internet Marketing and Advertising, Vol. 13, No. 4 (2019) pp. 285 - 301
      PubDate: 2019-11-06T23:20:50-05:00
      DOI: 10.1504/IJIMA.2019.103459
      Issue No: Vol. 13, No. 4 (2019)
       
  • Are SMEs 'cutting corners' on social media marketing? An
           exploratory study in the Italian context
    • Authors: Sara Bartoloni, Chiara Ancillai, Federica Pascucci, Gian Luca Gregori
      Pages: 302 - 320
      Abstract: The recent rise of social media has presented small and medium size firms with renewed challenges and benefits. Despite the impact of social media on businesses' activities has been largely acknowledged, research on their adoption and use by SME is still limited. Therefore, the scope of this study is twofold: bridging a theoretical gap and answering a business problem. In particular, the study aims to analyse social media adoption, level of usage, strategies and barriers in the context of SMEs. Empirical data were collected in two phases: a cross-sectional survey (122 completed questionnaires) followed by a multiple case study analysis of seven SMEs. The findings show that, despite a high adoption rate of social media, its actual usage often seems to be improvised and lacking a clear strategy. SMEs seem to be deficient of an adequate organisational structure, skilled human resources and financial resources. A positive relationship between the presence of a marketing function and social media use also emerged.
      Keywords: social media use; SMEs; digital marketing; marketing function; multiple case study; survey
      Citation: International Journal of Internet Marketing and Advertising, Vol. 13, No. 4 (2019) pp. 302 - 320
      PubDate: 2019-11-06T23:20:50-05:00
      DOI: 10.1504/IJIMA.2019.103460
      Issue No: Vol. 13, No. 4 (2019)
       
  • Exploring the impact of brand selfie on brand attitude in the
           Twittersphere
    • Authors: Xia Liu, Jeffrey Foreman
      Pages: 321 - 337
      Abstract: This paper explores the impact of brand selfie on brand attitude in the Twittersphere. Specifically, the authors examine how brand attitude is influenced by four characteristics of brand selfies: physical attractiveness, emotion, product experience and social influence. The authors used a mixed-methods approach. First, a qualitative study was conducted to identify selfie characteristics that can potentially affect brand attitude. Second, in a quantitative study, multiple regression analysis was performed to examine the empirical impacts of the four selfie characteristics identified in study one. The findings provide insights into the way brand selfies are used in advertising and promotion on social media.
      Keywords: brand selfie; Twitter; brand attitude
      Citation: International Journal of Internet Marketing and Advertising, Vol. 13, No. 4 (2019) pp. 321 - 337
      PubDate: 2019-11-06T23:20:50-05:00
      DOI: 10.1504/IJIMA.2019.103462
      Issue No: Vol. 13, No. 4 (2019)
       
  • The time-varying effectiveness of customer engagement in social media
    • Authors: Balamurugan Annamalai, Sanjeev Varshney
      Pages: 338 - 358
      Abstract: This paper investigates the time-varying effect of customer engagement behaviour on brand performance in a social media context. Over 350,000 comments were retrieved from car brand owned Facebook pages for over 66 months. Customer engagement in social media (Facebook) was measured using composite valence volume metric, with valence estimated through lexicon-based sentiment analysis. The brand performance was gauged through unit sales of the car brand. Change-point analysis identified time variation through shifts in brand life cycle stages. Time-series analysis assessed lead-lag effects of customer engagement on brand performance. The customer engagement in social media brand community leads brand performance during all brand life cycle stages, except the decline stage. The results are consistent with the theory of interpersonal influence, which postulates persuasive engagement is dominant until maturity stage. The work contributes to the fast-growing customer engagement literature by investigating the dynamic customer engagement - brand performance relationship in a Facebook brand community context.
      Keywords: customer engagement; brand performance; Facebook; sentiment analysis; time-series analysis
      Citation: International Journal of Internet Marketing and Advertising, Vol. 13, No. 4 (2019) pp. 338 - 358
      PubDate: 2019-11-06T23:20:50-05:00
      DOI: 10.1504/IJIMA.2019.103463
      Issue No: Vol. 13, No. 4 (2019)
       
  • Identification and prioritisation of effective criteria in the selection
           of outdoor advertising using the AHP technique
    • Authors: Mohammad Reza Karimi Alavijeh, Atefeh Foroozan, Amir Aslani Afrashteh
      Pages: 359 - 373
      Abstract: The purpose of this research is to identify the criteria and factors effective in the effectiveness of outdoor advertising and the ranking of various outdoor advertising in Tehran. The statistical population is the experts of the advertising agencies of Tehran that in the first stage, after identifying 11 effective factors in the effectiveness of outdoor advertising in the literature review, seven important criteria were identified using SPSS software. In the second stage, according to these seven criteria, all types of outdoor advertising were completed by the experts through the paired comparison questionnaires (AHP) and ranked with Expert Choice software. The seven main criteria are: attracting attention with colour and size, times of exposure to the audience, being seen in the audience ideal position, the duration of viewing the advertising message by the audiences, the last reminder before purchase, the cost of advertising, the low level of oldness and tediousness of the message. Also, billboard was ranked as the most effective medium for outdoor advertising.
      Keywords: media; outdoor advertising; analytical hierarchy process
      Citation: International Journal of Internet Marketing and Advertising, Vol. 13, No. 4 (2019) pp. 359 - 373
      PubDate: 2019-11-06T23:20:50-05:00
      DOI: 10.1504/IJIMA.2019.103464
      Issue No: Vol. 13, No. 4 (2019)
       
 
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