Publisher: Inderscience Publishers   (Total: 449 journals)

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Showing 201 - 400 of 449 Journals sorted alphabetically
Intl. J. of Image Mining     Hybrid Journal   (Followers: 1)
Intl. J. of Immunological Studies     Hybrid Journal   (Followers: 1)
Intl. J. of Indian Culture and Business Management     Hybrid Journal   (Followers: 3)
Intl. J. of Industrial and Systems Engineering     Hybrid Journal   (Followers: 11, SJR: 0.34, CiteScore: 1)
Intl. J. of Industrial Electronics and Drives     Hybrid Journal   (Followers: 3)
Intl. J. of Information and Coding Theory     Hybrid Journal   (Followers: 6)
Intl. J. of Information and Communication Technology     Hybrid Journal   (Followers: 8, SJR: 0.13, CiteScore: 0)
Intl. J. of Information and Computer Security     Hybrid Journal   (Followers: 16, SJR: 0.141, CiteScore: 0)
Intl. J. of Information and Decision Sciences     Hybrid Journal   (Followers: 10, SJR: 0.233, CiteScore: 1)
Intl. J. of Information and Operations Management Education     Hybrid Journal   (Followers: 8)
Intl. J. of Information Privacy, Security and Integrity     Hybrid Journal   (Followers: 27)
Intl. J. of Information Quality     Hybrid Journal   (Followers: 3, SJR: 0.111, CiteScore: 0)
Intl. J. of Information Systems and Change Management     Hybrid Journal   (Followers: 12, SJR: 0.141, CiteScore: 0)
Intl. J. of Information Systems and Management     Hybrid Journal   (Followers: 4)
Intl. J. of Information Technology and Management     Hybrid Journal   (Followers: 12, SJR: 0.12, CiteScore: 0)
Intl. J. of Information Technology, Communications and Convergence     Hybrid Journal   (Followers: 16)
Intl. J. of Innovation and Learning     Hybrid Journal   (Followers: 25, SJR: 0.26, CiteScore: 1)
Intl. J. of Innovation and Regional Development     Hybrid Journal   (Followers: 8)
Intl. J. of Innovation and Sustainable Development     Hybrid Journal   (Followers: 11, SJR: 0.271, CiteScore: 1)
Intl. J. of Innovation in Education     Hybrid Journal   (Followers: 9)
Intl. J. of Innovative Computing and Applications     Hybrid Journal   (Followers: 3, SJR: 0.144, CiteScore: 1)
Intl. J. of Instrumentation Technology     Hybrid Journal   (Followers: 6)
Intl. J. of Integrated Supply Management     Hybrid Journal   (Followers: 4, SJR: 0.263, CiteScore: 1)
Intl. J. of Intellectual Property Management     Hybrid Journal   (Followers: 30, SJR: 0.101, CiteScore: 0)
Intl. J. of Intelligence and Sustainable Computing     Hybrid Journal   (Followers: 3)
Intl. J. of Intelligent Defence Support Systems     Hybrid Journal   (Followers: 5)
Intl. J. of Intelligent Engineering Informatics     Hybrid Journal  
Intl. J. of Intelligent Enterprise     Hybrid Journal   (Followers: 1, SJR: 0.138, CiteScore: 0)
Intl. J. of Intelligent Information and Database Systems     Hybrid Journal   (Followers: 4, SJR: 0.11, CiteScore: 0)
Intl. J. of Intelligent Internet of Things Computing     Hybrid Journal   (Followers: 3)
Intl. J. of Intelligent Machines and Robotics     Hybrid Journal   (Followers: 1)
Intl. J. of Intelligent Systems Design and Computing     Hybrid Journal  
Intl. J. of Intelligent Systems Technologies and Applications     Hybrid Journal   (Followers: 2, SJR: 0.152, CiteScore: 0)
Intl. J. of Intercultural Information Management     Hybrid Journal   (Followers: 12)
Intl. J. of Internet and Enterprise Management     Hybrid Journal   (Followers: 1)
Intl. J. of Internet Manufacturing and Services     Hybrid Journal   (Followers: 1, SJR: 0.118, CiteScore: 0)
Intl. J. of Internet Marketing and Advertising     Hybrid Journal   (Followers: 21, SJR: 0.223, CiteScore: 1)
Intl. J. of Internet of Things and Cyber-Assurance     Hybrid Journal  
Intl. J. of Internet Protocol Technology     Hybrid Journal   (Followers: 2, SJR: 0.139, CiteScore: 1)
Intl. J. of Internet Technology and Secured Transactions     Hybrid Journal   (Followers: 8, SJR: 0.217, CiteScore: 0)
Intl. J. of Inventory Research     Hybrid Journal   (Followers: 2)
Intl. J. of Islamic Marketing and Branding     Hybrid Journal   (Followers: 6)
Intl. J. of Knowledge and Learning     Hybrid Journal   (Followers: 4, SJR: 0.103, CiteScore: 0)
Intl. J. of Knowledge and Web Intelligence     Hybrid Journal   (Followers: 41)
Intl. J. of Knowledge Engineering and Data Mining     Hybrid Journal   (Followers: 41)
Intl. J. of Knowledge Engineering and Soft Data Paradigms     Hybrid Journal   (Followers: 2)
Intl. J. of Knowledge Management in Tourism and Hospitality     Hybrid Journal   (Followers: 3)
Intl. J. of Knowledge Management Studies     Hybrid Journal   (Followers: 33, SJR: 0.111, CiteScore: 0)
Intl. J. of Knowledge-Based Development     Hybrid Journal   (Followers: 5, SJR: 0.278, CiteScore: 1)
Intl. J. of Lean Enterprise Research     Hybrid Journal   (Followers: 2)
Intl. J. of Learning and Change     Hybrid Journal   (Followers: 14, SJR: 0.189, CiteScore: 0)
Intl. J. of Learning and Intellectual Capital     Hybrid Journal   (Followers: 2, SJR: 0.228, CiteScore: 1)
Intl. J. of Learning Technology     Hybrid Journal   (Followers: 9, SJR: 0.184, CiteScore: 1)
Intl. J. of Leisure and Tourism Marketing     Hybrid Journal   (Followers: 20)
Intl. J. of Liability and Scientific Enquiry     Hybrid Journal   (Followers: 1)
Intl. J. of Lifecycle Performance Engineering     Hybrid Journal   (Followers: 1)
Intl. J. of Logistics Economics and Globalisation     Hybrid Journal   (Followers: 6)
Intl. J. of Logistics Systems and Management     Hybrid Journal   (Followers: 13, SJR: 0.371, CiteScore: 1)
Intl. J. of Low Radiation     Hybrid Journal   (Followers: 1, SJR: 0.115, CiteScore: 0)
Intl. J. of Machine Intelligence and Sensory Signal Processing     Hybrid Journal   (Followers: 5)
Intl. J. of Machining and Machinability of Materials     Hybrid Journal   (Followers: 6, SJR: 0.408, CiteScore: 1)
Intl. J. of Management and Decision Making     Hybrid Journal   (Followers: 7, SJR: 0.233, CiteScore: 1)
Intl. J. of Management and Enterprise Development     Hybrid Journal   (SJR: 0.164, CiteScore: 0)
Intl. J. of Management and Network Economics     Hybrid Journal  
Intl. J. of Management Concepts and Philosophy     Hybrid Journal   (Followers: 3)
Intl. J. of Management Development     Hybrid Journal   (Followers: 13)
Intl. J. of Management in Education     Hybrid Journal   (Followers: 8, SJR: 0.209, CiteScore: 0)
Intl. J. of Management Practice     Hybrid Journal   (Followers: 4, SJR: 0.127, CiteScore: 0)
Intl. J. of Managerial and Financial Accounting     Hybrid Journal   (Followers: 9, SJR: 0.195, CiteScore: 1)
Intl. J. of Manufacturing Research     Hybrid Journal   (Followers: 8, SJR: 0.411, CiteScore: 1)
Intl. J. of Manufacturing Technology and Management     Hybrid Journal   (Followers: 9, SJR: 0.159, CiteScore: 0)
Intl. J. of Markets and Business Systems     Hybrid Journal  
Intl. J. of Masonry Research and Innovation     Hybrid Journal   (Followers: 1)
Intl. J. of Mass Customisation     Hybrid Journal  
Intl. J. of Materials and Product Technology     Hybrid Journal   (Followers: 3, SJR: 0.23, CiteScore: 1)
Intl. J. of Materials and Structural Integrity     Hybrid Journal   (Followers: 8, SJR: 0.369, CiteScore: 0)
Intl. J. of Materials Engineering Innovation     Hybrid Journal   (Followers: 2, SJR: 0.178, CiteScore: 0)
Intl. J. of Mathematical Modelling and Numerical Optimisation     Hybrid Journal   (Followers: 6, SJR: 0.157, CiteScore: 0)
Intl. J. of Mathematics in Operational Research     Hybrid Journal   (Followers: 2, SJR: 0.322, CiteScore: 1)
Intl. J. of Mechanisms and Robotic Systems     Hybrid Journal   (Followers: 2)
Intl. J. of Mechatronics and Automation     Hybrid Journal   (Followers: 6, SJR: 0.129, CiteScore: 1)
Intl. J. of Mechatronics and Manufacturing Systems     Hybrid Journal   (Followers: 2, SJR: 0.199, CiteScore: 0)
Intl. J. of Medical Engineering and Informatics     Hybrid Journal   (Followers: 4, SJR: 0.181, CiteScore: 0)
Intl. J. of Metadata, Semantics and Ontologies     Hybrid Journal   (Followers: 11, SJR: 0.173, CiteScore: 1)
Intl. J. of Metaheuristics     Hybrid Journal   (Followers: 1)
Intl. J. of Microstructure and Materials Properties     Hybrid Journal   (Followers: 8, SJR: 0.148, CiteScore: 0)
Intl. J. of Migration and Border Studies     Hybrid Journal   (Followers: 17)
Intl. J. of Migration and Residential Mobility     Hybrid Journal   (Followers: 10)
Intl. J. of Mining and Mineral Engineering     Hybrid Journal   (Followers: 8, SJR: 0.232, CiteScore: 1)
Intl. J. of Mobile Communications     Hybrid Journal   (Followers: 9, SJR: 0.665, CiteScore: 2)
Intl. J. of Mobile Learning and Organisation     Hybrid Journal   (Followers: 18, SJR: 0.85, CiteScore: 2)
Intl. J. of Mobile Network Design and Innovation     Hybrid Journal   (Followers: 2, SJR: 0.123, CiteScore: 1)
Intl. J. of Modelling in Operations Management     Hybrid Journal   (Followers: 4)
Intl. J. of Modelling, Identification and Control     Hybrid Journal   (Followers: 1, SJR: 0.401, CiteScore: 2)
Intl. J. of Monetary Economics and Finance     Hybrid Journal   (Followers: 9, SJR: 0.237, CiteScore: 1)
Intl. J. of Multicriteria Decision Making     Hybrid Journal   (Followers: 8, SJR: 0.181, CiteScore: 0)
Intl. J. of Multimedia Intelligence and Security     Hybrid Journal   (Followers: 9)
Intl. J. of Multinational Corporation Strategy     Hybrid Journal  
Intl. J. of Multivariate Data Analysis     Hybrid Journal   (Followers: 2)
Intl. J. of Nano and Biomaterials     Hybrid Journal   (Followers: 9, SJR: 0.111, CiteScore: 0)
Intl. J. of Nanomanufacturing     Hybrid Journal   (SJR: 0.17, CiteScore: 0)
Intl. J. of Nanoparticles     Hybrid Journal   (Followers: 1, SJR: 0.167, CiteScore: 1)
Intl. J. of Nanotechnology     Hybrid Journal   (Followers: 8, SJR: 0.202, CiteScore: 0)
Intl. J. of Network Science     Hybrid Journal   (Followers: 3)
Intl. J. of Networking and Virtual Organisations     Hybrid Journal   (Followers: 14, SJR: 0.163, CiteScore: 0)
Intl. J. of Nonlinear Dynamics and Control     Hybrid Journal   (Followers: 5)
Intl. J. of Nuclear Desalination     Hybrid Journal   (Followers: 1)
Intl. J. of Nuclear Energy Science and Technology     Hybrid Journal   (Followers: 5, SJR: 0.246, CiteScore: 0)
Intl. J. of Nuclear Governance, Economy and Ecology     Hybrid Journal   (Followers: 1)
Intl. J. of Nuclear Hydrogen Production and Applications     Hybrid Journal   (Followers: 1)
Intl. J. of Nuclear Knowledge Management     Hybrid Journal   (Followers: 1)
Intl. J. of Nuclear Law     Hybrid Journal   (Followers: 5)
Intl. J. of Nuclear Safety and Security     Hybrid Journal   (Followers: 1)
Intl. J. of Ocean Systems Management     Hybrid Journal   (Followers: 3)
Intl. J. of Oil, Gas and Coal Technology     Hybrid Journal   (Followers: 9, SJR: 0.265, CiteScore: 1)
Intl. J. of Operational Research     Hybrid Journal   (Followers: 3, SJR: 0.467, CiteScore: 1)
Intl. J. of Organisational Design and Engineering     Hybrid Journal   (Followers: 5)
Intl. J. of Petroleum Engineering     Hybrid Journal   (Followers: 2)
Intl. J. of Planning and Scheduling     Hybrid Journal   (Followers: 3)
Intl. J. of Pluralism and Economics Education     Hybrid Journal  
Intl. J. of Portfolio Analysis and Management     Hybrid Journal   (Followers: 4)
Intl. J. of Postharvest Technology and Innovation     Hybrid Journal   (Followers: 3, SJR: 0.144, CiteScore: 0)
Intl. J. of Power and Energy Conversion     Hybrid Journal   (Followers: 3, SJR: 0.132, CiteScore: 0)
Intl. J. of Power Electronics     Hybrid Journal   (Followers: 25, SJR: 0.233, CiteScore: 1)
Intl. J. of Powertrains     Hybrid Journal   (Followers: 2)
Intl. J. of Precision Technology     Hybrid Journal   (Followers: 1)
Intl. J. of Private Law     Hybrid Journal   (Followers: 10, SJR: 0.101, CiteScore: 0)
Intl. J. of Process Management and Benchmarking     Hybrid Journal   (Followers: 2, SJR: 0.314, CiteScore: 1)
Intl. J. of Process Systems Engineering     Hybrid Journal   (Followers: 2)
Intl. J. of Procurement Management     Hybrid Journal   (Followers: 12, SJR: 0.331, CiteScore: 1)
Intl. J. of Product Development     Hybrid Journal   (Followers: 1, SJR: 0.209, CiteScore: 1)
Intl. J. of Product Lifecycle Management     Hybrid Journal   (Followers: 1, SJR: 0.328, CiteScore: 1)
Intl. J. of Productivity and Quality Management     Hybrid Journal   (Followers: 7, SJR: 0.352, CiteScore: 1)
Intl. J. of Project Organisation and Management     Hybrid Journal   (Followers: 19, SJR: 0.273, CiteScore: 1)
Intl. J. of Public Law and Policy     Hybrid Journal   (Followers: 12, SJR: 0.108, CiteScore: 0)
Intl. J. of Public Policy     Hybrid Journal   (Followers: 4, SJR: 0.128, CiteScore: 0)
Intl. J. of Public Sector Performance Management     Hybrid Journal   (Followers: 11, SJR: 0.142, CiteScore: 0)
Intl. J. of Qualitative Research in Services     Hybrid Journal   (Followers: 4)
Intl. J. of Quality and Innovation     Hybrid Journal   (Followers: 6)
Intl. J. of Quality Engineering and Technology     Hybrid Journal   (Followers: 4, SJR: 0.134, CiteScore: 0)
Intl. J. of Quantitative Research in Education     Hybrid Journal   (Followers: 5)
Intl. J. of Radio Frequency Identification Technology and Applications     Hybrid Journal   (Followers: 5)
Intl. J. of Rapid Manufacturing     Hybrid Journal   (Followers: 3)
Intl. J. of Reasoning-based Intelligent Systems     Hybrid Journal   (SJR: 0.126, CiteScore: 0)
Intl. J. of Reliability and Safety     Hybrid Journal   (Followers: 12, SJR: 0.201, CiteScore: 0)
Intl. J. of Renewable Energy Technology     Hybrid Journal   (Followers: 10)
Intl. J. of Research, Innovation and Commercialisation     Hybrid Journal  
Intl. J. of Revenue Management     Hybrid Journal   (Followers: 2, SJR: 0.154, CiteScore: 0)
Intl. J. of Risk Assessment and Management     Hybrid Journal   (Followers: 15, SJR: 0.142, CiteScore: 0)
Intl. J. of Satellite Communications Policy and Management     Hybrid Journal   (Followers: 12)
Intl. J. of Security and Networks     Hybrid Journal   (Followers: 11, SJR: 0.212, CiteScore: 1)
Intl. J. of Sensor Networks     Hybrid Journal   (Followers: 4, SJR: 0.25, CiteScore: 1)
Intl. J. of Service and Computing Oriented Manufacturing     Hybrid Journal   (Followers: 2)
Intl. J. of Services and Operations Management     Hybrid Journal   (Followers: 5, SJR: 0.288, CiteScore: 1)
Intl. J. of Services and Standards     Hybrid Journal   (Followers: 1, SJR: 0.13, CiteScore: 0)
Intl. J. of Services Operations and Informatics     Hybrid Journal   (Followers: 1, SJR: 0.106, CiteScore: 0)
Intl. J. of Services Sciences     Hybrid Journal  
Intl. J. of Services Technology and Management     Hybrid Journal   (Followers: 1, SJR: 0.129, CiteScore: 0)
Intl. J. of Services, Economics and Management     Hybrid Journal   (SJR: 0.118, CiteScore: 0)
Intl. J. of Shipping and Transport Logistics     Hybrid Journal   (Followers: 6, SJR: 0.416, CiteScore: 1)
Intl. J. of Signal and Imaging Systems Engineering     Hybrid Journal   (SJR: 0.179, CiteScore: 1)
Intl. J. of Simulation and Process Modelling     Hybrid Journal   (Followers: 5, SJR: 0.259, CiteScore: 1)
Intl. J. of Six Sigma and Competitive Advantage     Hybrid Journal   (Followers: 3, SJR: 0.161, CiteScore: 0)
Intl. J. of Smart Grid and Green Communications     Hybrid Journal   (Followers: 1)
Intl. J. of Smart Technology and Learning     Hybrid Journal   (Followers: 3)
Intl. J. of Social and Humanistic Computing     Hybrid Journal   (Followers: 1)
Intl. J. of Social Computing and Cyber-Physical Systems     Hybrid Journal   (Followers: 1)
Intl. J. of Social Entrepreneurship and Innovation     Hybrid Journal   (Followers: 22)
Intl. J. of Social Media and Interactive Learning Environments     Hybrid Journal   (Followers: 16)
Intl. J. of Social Network Mining     Hybrid Journal   (Followers: 2)
Intl. J. of Society Systems Science     Hybrid Journal  
Intl. J. of Soft Computing and Networking     Hybrid Journal   (Followers: 1)
Intl. J. of Software Engineering, Technology and Applications     Hybrid Journal   (Followers: 4)
Intl. J. of Space Science and Engineering     Hybrid Journal   (Followers: 10)
Intl. J. of Space-Based and Situated Computing     Hybrid Journal   (Followers: 2)
Intl. J. of Spatial, Temporal and Multimedia Information Systems     Hybrid Journal   (Followers: 1)
Intl. J. of Spatio-Temporal Data Science     Hybrid Journal  
Intl. J. of Sport Management and Marketing     Hybrid Journal   (Followers: 10, SJR: 0.377, CiteScore: 1)
Intl. J. of Strategic Business Alliances     Hybrid Journal   (Followers: 3)
Intl. J. of Strategic Change Management     Hybrid Journal   (Followers: 12)
Intl. J. of Strategic Engineering Asset Management     Hybrid Journal   (Followers: 5)
Intl. J. of Structural Engineering     Hybrid Journal   (Followers: 12, SJR: 0.326, CiteScore: 1)
Intl. J. of Supply Chain and Inventory Management     Hybrid Journal   (Followers: 14)
Intl. J. of Supply Chain and Operations Resilience     Hybrid Journal   (Followers: 7)
Intl. J. of Surface Science and Engineering     Hybrid Journal   (Followers: 8, SJR: 0.412, CiteScore: 1)
Intl. J. of Sustainable Agricultural Management and Informatics     Hybrid Journal   (Followers: 1)
Intl. J. of Sustainable Aviation     Hybrid Journal   (Followers: 4)
Intl. J. of Sustainable Design     Hybrid Journal   (Followers: 9)
Intl. J. of Sustainable Development     Hybrid Journal   (Followers: 16, SJR: 0.2, CiteScore: 0)
Intl. J. of Sustainable Economy     Hybrid Journal   (Followers: 1)
Intl. J. of Sustainable Manufacturing     Hybrid Journal   (Followers: 4)
Intl. J. of Sustainable Materials and Structural Systems     Hybrid Journal   (Followers: 3)
Intl. J. of Sustainable Real Estate and Construction Economics     Hybrid Journal   (Followers: 2)
Intl. J. of Sustainable Society     Hybrid Journal   (Followers: 3, SJR: 0.297, CiteScore: 1)
Intl. J. of Sustainable Strategic Management     Hybrid Journal   (Followers: 4)
Intl. J. of Swarm Intelligence     Hybrid Journal   (Followers: 2)
Intl. J. of System Control and Information Processing     Hybrid Journal   (Followers: 3)
Intl. J. of System of Systems Engineering     Hybrid Journal   (Followers: 2, SJR: 0.212, CiteScore: 0)
Intl. J. of Systems, Control and Communications     Hybrid Journal   (Followers: 4, SJR: 0.142, CiteScore: 0)
Intl. J. of Teaching and Case Studies     Hybrid Journal   (Followers: 5)

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Similar Journals
Journal Cover
International Journal of Islamic Marketing and Branding
Number of Followers: 6  
 
  Hybrid Journal Hybrid journal (It can contain Open Access articles)
ISSN (Print) 2055-0944 - ISSN (Online) 2055-0952
Published by Inderscience Publishers Homepage  [449 journals]
  • The role of positive word of mouth on the success of convenience store
           loyalty programs
    • Authors: Raed Wishah, Mohammad Abuhashesh, Mohammad Ahmad Sumadi
      Pages: 95 - 103
      Abstract: Customer loyalty programs are designed to create, develop, and preserve customer loyalty. The cost benefits, cash back, rebate schemes, and discounts encourage customers to purchase products that they might not otherwise buy. This study examines how far customer satisfaction with customer loyalty programs effects the spread of 'positive word of mouth' and how that impacts business at convenience stores. Numerous consumer shopping behaviours impact the customer loyalty programs that are developed by convenience stores. These include frequency of trips to the store, distance that is travelled, price sensitivity, commitment, and word of mouth of the store's customers. Potential customers actively seek information from other customers. Positive customer feedback for a product or retail store starts by positive word of mouth transferred by a customer to close family members and friends. Any positive, or negative, feedback runs throughout the specific community. Positive word of mouth is the only customer relationship marketing tool that requires no financial investment to attract new customers or retain existing ones.
      Keywords: convenience stores; customer loyalty programs; positive feedback; word of mouth
      Citation: International Journal of Islamic Marketing and Branding, Vol. 4, No. 2 (2019) pp. 95 - 103
      PubDate: 2020-01-17T23:20:50-05:00
      DOI: 10.1504/IJIMB.2019.104532
      Issue No: Vol. 4, No. 2 (2020)
       
  • Factors affecting purchase behaviour of Shariah compliant hotels: a study
           from Muslim consumers' perspective
    • Authors: Ahasanul Haque, S.M. Ferdous Azam, Naila Anwar Chowdhury
      Pages: 104 - 123
      Abstract: The present study is undertaken to examine the effects of various factors on Muslim consumers' purchase behaviour towards <i>Shariah</i> compliant hotels on the basis of the theory of planned behaviour. The data required for the study has been gathered through the distribution of self-administered questionnaires to Muslim consumers in Kuala Lumpur, Malaysia. The data has been analysed through SPSS and SEM. The findings demonstrate that attitude, subjective norm and perceived behavioural control carry positive effects on Muslim consumers' purchase intention toward <i>Shariah</i> compliant hotels. Moreover, perceived behavioural control and intention to purchase significantly affect purchase behaviour towards <i>Shariah</i> compliant hotels. The findings of the study will facilitate marketers in terms of creating effective strategies in order to fulfil the needs and wants of Muslim consumers. From an academic viewpoint, the study has opened the door for future researchers to conduct more studies on <i>Shariah</i> compliant hotels.
      Keywords: Shariah compliant hotels; SCHs; perceived behavioural control; PBC; attitude; subjective norm; purchase intention; purchase behaviour
      Citation: International Journal of Islamic Marketing and Branding, Vol. 4, No. 2 (2019) pp. 104 - 123
      PubDate: 2020-01-17T23:20:50-05:00
      DOI: 10.1504/IJIMB.2019.104538
      Issue No: Vol. 4, No. 2 (2020)
       
  • Islamic marketing, consumer empowerment and sustainable development:
           better concepts, better markets, better policies
    • Authors: Ahasanul Haque, S.M. Ferdous Azam, Naila Anwar Chowdhury
      Pages: 124 - 130
      Abstract: Islamic marketing has vast implications for providing a constructively alternative paradigm for marketing research. This is especially so at a time when business studies are expected to contribute to the fight against many socio-economic issues, including climate change. Without a conceptual revisiting of the term of itself, it would fall behind its potential. This article is an attempt to reveal the critical role of historical approach in marketing studies as well as social sciences in general. The adjective of 'Islamic' amalgamates workable morality, masqueraded universalities and novel experiences in itself.
      Keywords: Islamic marketing; consumer; competition; policy; sustainability
      Citation: International Journal of Islamic Marketing and Branding, Vol. 4, No. 2 (2019) pp. 124 - 130
      PubDate: 2020-01-17T23:20:50-05:00
      DOI: 10.1504/IJIMB.2019.104543
      Issue No: Vol. 4, No. 2 (2020)
       
  • Exploring the effects of an Islamic branding strategy for non-food
           products in Indonesia
    • Authors: Dessy Kurnia Sari, Suziana Suziana, Donard Games
      Pages: 131 - 145
      Abstract: While the effectiveness of using an Islamic branding strategy in non-food products is still debatable, there are an increasing number of companies that have 'aggressively' applied this concept. This present study evaluates the effectiveness of using an Islamic branding strategy in non-food products for Muslim consumers in Indonesia. This study uses a quantitative approach. A total of n = 325 respondents from West Sumatera, Indonesia, participated in this study. The research was divided into two studies, the first study was designed to find out whether Islamic branding strategy is applicable in non-food product categories (n = 125 respondents) and the second study further evaluated respondents' responses toward an Islamic retail store image as the place to buy the products (n = 200 respondents). The finding indicates that the use of Islamic branding is effective in non-food products. The availability of Halal products certifications, Islamic endorser image and Islamic image of the store are also considered as influential factors in buying non-food product. These findings are useful for marketers in targeting Muslim consumers that might have different characteristics compared to other market segments.
      Keywords: Islamic branding; Halal non-food products; Islamic retail store image; Muslim consumers; Indonesia
      Citation: International Journal of Islamic Marketing and Branding, Vol. 4, No. 2 (2019) pp. 131 - 145
      PubDate: 2020-01-17T23:20:50-05:00
      DOI: 10.1504/IJIMB.2019.104544
      Issue No: Vol. 4, No. 2 (2020)
       
  • Voice of the customer in the Islamic market
    • Authors: Dessy Kurnia Sari, Suziana Suziana, Donard Games
      Pages: 146 - 166
      Abstract: The purpose of this paper is to directly obtain the voice of the Islamic consumer. In doing so answers are sought to the following questions: Do adherents to Islam represent a single consumer market? Is the market, or market(s), static? What are the market rules of engagement? What are the needs and concerns of Islamic customers? A survey was completed with 18 people from 14 countries. Voice of the customer methodology was blended with market research to capture the desired outcomes and priorities of consumer. The Islamic market is a hybrid. It is a single market only at a basic level of adherence to Halal requirements in food. Quality and price of goods, and respect for Islamic beliefs are all major market considerations. The market is not static and new ideas are moving through the community relatively quickly.
      Keywords: voice of the customer; Islam; religion; new product development; NPD
      Citation: International Journal of Islamic Marketing and Branding, Vol. 4, No. 2 (2019) pp. 146 - 166
      PubDate: 2020-01-17T23:20:50-05:00
      DOI: 10.1504/IJIMB.2019.104545
      Issue No: Vol. 4, No. 2 (2020)
       
  • Factors affecting Muslim consumers' intention to purchase halal
           products: a comparative study in North Macedonia, Kosovo and Jordan
    • Authors: Jusuf Zeqiri, Baker Ahmad Alserhan, Moh'd Anwer Al-Shboul, Paul Sergius Koku
      Pages: 167 - 181
      Abstract: This study aims to explore the effect of religious values, halal label, country-of-origin, halal preference, and product information on Muslim consumers' purchase behaviour. A sample of 727 responses was collected from three countries; Kosovo, Jordan, and North Macedonia. The results of the analysis show that although these factors have a significant effect on Muslims' purchase behaviour, there are significant differences in the means of the different countries. The results from the study reveal that different marketing strategies could be used in order to target halal products cautious consumers. For example, in some groups a halal logo could be used to address the issue of identity of Muslim consumers, while a strategy that focuses on righteousness could be used to target other groups. Finally, the robustness of the research approach and subsequent findings could be improved with a better sampling technique, more rigorous statistical analysis, and the inclusion of a religiosity measurement section in the questionnaire.
      Keywords: purchase behaviour; Muslim consumers; religious values; halal label; country-of-origin; COO; halal preference; product information
      Citation: International Journal of Islamic Marketing and Branding, Vol. 4, No. 2 (2019) pp. 167 - 181
      PubDate: 2020-01-17T23:20:50-05:00
      DOI: 10.1504/IJIMB.2019.104546
      Issue No: Vol. 4, No. 2 (2020)
       
 
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