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Publisher: Emerald   (Total: 335 journals)

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Showing 1 - 200 of 335 Journals sorted alphabetically
A Life in the Day     Hybrid Journal   (Followers: 9)
Academia Revista Latinoamericana de Administraci√≥n     Open Access   (Followers: 2, SJR: 0.144, h-index: 4)
Accounting Auditing & Accountability J.     Hybrid Journal   (Followers: 28)
Accounting Research J.     Hybrid Journal   (Followers: 25, SJR: 0.26, h-index: 7)
Accounting, Auditing and Accountability J.     Hybrid Journal   (Followers: 19, SJR: 0.88, h-index: 40)
Advances in Accounting Education     Hybrid Journal   (Followers: 13, SJR: 0.514, h-index: 5)
Advances in Appreciative Inquiry     Hybrid Journal   (SJR: 0.124, h-index: 5)
Advances in Autism     Hybrid Journal   (Followers: 4)
Advances in Dual Diagnosis     Hybrid Journal   (Followers: 47, SJR: 0.228, h-index: 2)
Advances in Gender Research     Full-text available via subscription   (Followers: 3, SJR: 0.229, h-index: 7)
Advances in Intl. Marketing     Full-text available via subscription   (Followers: 4, SJR: 0.123, h-index: 11)
Advances in Mental Health and Intellectual Disabilities     Hybrid Journal   (Followers: 59, SJR: 0.29, h-index: 5)
Advances in Mental Health and Learning Disabilities     Hybrid Journal   (Followers: 28)
African J. of Economic and Management Studies     Hybrid Journal   (Followers: 11, SJR: 0.125, h-index: 2)
Agricultural Finance Review     Hybrid Journal  
Aircraft Engineering and Aerospace Technology     Hybrid Journal   (Followers: 171, SJR: 0.391, h-index: 18)
American J. of Business     Hybrid Journal   (Followers: 15)
Annals in Social Responsibility     Full-text available via subscription  
Anti-Corrosion Methods and Materials     Hybrid Journal   (Followers: 10, SJR: 0.215, h-index: 25)
Arts and the Market     Hybrid Journal   (Followers: 9)
Asia Pacific J. of Marketing and Logistics     Hybrid Journal   (Followers: 7, SJR: 0.244, h-index: 15)
Asia-Pacific J. of Business Administration     Hybrid Journal   (Followers: 3, SJR: 0.182, h-index: 7)
Asian Association of Open Universities J.     Open Access  
Asian Education and Development Studies     Hybrid Journal   (Followers: 5)
Asian J. on Quality     Hybrid Journal   (Followers: 1)
Asian Review of Accounting     Hybrid Journal   (Followers: 2, SJR: 0.29, h-index: 7)
Aslib J. of Information Management     Hybrid Journal   (Followers: 21, SJR: 0.65, h-index: 29)
Aslib Proceedings     Hybrid Journal   (Followers: 246)
Assembly Automation     Hybrid Journal   (Followers: 2, SJR: 0.657, h-index: 26)
Baltic J. of Management     Hybrid Journal   (Followers: 3, SJR: 0.354, h-index: 14)
Benchmarking : An Intl. J.     Hybrid Journal   (Followers: 11, SJR: 0.556, h-index: 38)
British Food J.     Hybrid Journal   (Followers: 15, SJR: 0.329, h-index: 35)
Built Environment Project and Asset Management     Hybrid Journal   (Followers: 15, SJR: 0.232, h-index: 4)
Business Process Re-engineering & Management J.     Hybrid Journal   (Followers: 8, SJR: 0.614, h-index: 42)
Business Strategy Series     Hybrid Journal   (Followers: 6, SJR: 0.201, h-index: 6)
Career Development Intl.     Hybrid Journal   (Followers: 15, SJR: 0.686, h-index: 32)
China Agricultural Economic Review     Hybrid Journal   (Followers: 1, SJR: 0.238, h-index: 10)
China Finance Review Intl.     Hybrid Journal   (Followers: 5)
Chinese Management Studies     Hybrid Journal   (Followers: 4, SJR: 0.216, h-index: 12)
Circuit World     Hybrid Journal   (Followers: 15, SJR: 0.346, h-index: 17)
Collection Building     Hybrid Journal   (Followers: 12, SJR: 0.829, h-index: 10)
COMPEL: The Intl. J. for Computation and Mathematics in Electrical and Electronic Engineering     Hybrid Journal   (Followers: 3, SJR: 0.269, h-index: 22)
Competitiveness Review : An Intl. Business J. incorporating J. of Global Competitiveness     Hybrid Journal   (Followers: 6)
Construction Innovation: Information, Process, Management     Hybrid Journal   (Followers: 14, SJR: 0.508, h-index: 8)
Corporate Communications An Intl. J.     Hybrid Journal   (Followers: 6, SJR: 0.703, h-index: 26)
Corporate Governance Intl. J. of Business in Society     Hybrid Journal   (Followers: 7, SJR: 0.309, h-index: 29)
Critical Perspectives on Intl. Business     Hybrid Journal   (Followers: 1, SJR: 0.32, h-index: 15)
Cross Cultural & Strategic Management     Hybrid Journal   (Followers: 8, SJR: 0.356, h-index: 13)
Development and Learning in Organizations     Hybrid Journal   (Followers: 7, SJR: 0.138, h-index: 8)
Digital Library Perspectives     Hybrid Journal   (Followers: 15)
Direct Marketing An Intl. J.     Hybrid Journal   (Followers: 6)
Disaster Prevention and Management     Hybrid Journal   (Followers: 20, SJR: 0.533, h-index: 32)
Drugs and Alcohol Today     Hybrid Journal   (Followers: 127, SJR: 0.241, h-index: 4)
Education + Training     Hybrid Journal   (Followers: 20, SJR: 0.532, h-index: 30)
Education, Business and Society : Contemporary Middle Eastern Issues     Hybrid Journal   (SJR: 0.141, h-index: 10)
Emerald Emerging Markets Case Studies     Hybrid Journal   (Followers: 1)
Employee Relations     Hybrid Journal   (Followers: 6, SJR: 0.435, h-index: 22)
Engineering Computations     Hybrid Journal   (Followers: 4, SJR: 0.387, h-index: 39)
Engineering, Construction and Architectural Management     Hybrid Journal   (Followers: 14, SJR: 0.541, h-index: 28)
Equal Opportunities Intl.     Hybrid Journal   (Followers: 3)
Equality, Diversity and Inclusion : An Intl. J.     Hybrid Journal   (Followers: 14, SJR: 0.239, h-index: 9)
EuroMed J. of Business     Hybrid Journal   (Followers: 1, SJR: 0.145, h-index: 9)
European Business Review     Hybrid Journal   (Followers: 7, SJR: 0.481, h-index: 21)
European J. of Innovation Management     Hybrid Journal   (Followers: 23, SJR: 0.596, h-index: 30)
European J. of Marketing     Hybrid Journal   (Followers: 20, SJR: 0.933, h-index: 55)
European J. of Training and Development     Hybrid Journal   (Followers: 9, SJR: 0.489, h-index: 23)
Evidence-based HRM     Hybrid Journal   (Followers: 6)
Facilities     Hybrid Journal   (Followers: 2, SJR: 0.371, h-index: 18)
Foresight     Hybrid Journal   (Followers: 7, SJR: 0.486, h-index: 20)
Gender in Management : An Intl. J.     Hybrid Journal   (Followers: 16, SJR: 0.359, h-index: 22)
Grey Systems : Theory and Application     Hybrid Journal   (Followers: 1)
Health Education     Hybrid Journal   (Followers: 3, SJR: 0.383, h-index: 17)
Higher Education, Skills and Work-based Learning     Hybrid Journal   (Followers: 43, SJR: 0.172, h-index: 4)
History of Education Review     Hybrid Journal   (Followers: 13, SJR: 0.141, h-index: 2)
Housing, Care and Support     Hybrid Journal   (Followers: 9, SJR: 0.174, h-index: 4)
Human Resource Management Intl. Digest     Hybrid Journal   (Followers: 17, SJR: 0.121, h-index: 6)
Humanomics     Hybrid Journal   (Followers: 2, SJR: 0.14, h-index: 4)
IMP J.     Hybrid Journal  
Indian Growth and Development Review     Hybrid Journal   (SJR: 0.163, h-index: 4)
Industrial and Commercial Training     Hybrid Journal   (Followers: 5, SJR: 0.217, h-index: 14)
Industrial Lubrication and Tribology     Hybrid Journal   (Followers: 6, SJR: 0.322, h-index: 19)
Industrial Management & Data Systems     Hybrid Journal   (Followers: 6, SJR: 0.63, h-index: 69)
Industrial Robot An Intl. J.     Hybrid Journal   (Followers: 3, SJR: 0.375, h-index: 32)
Info     Hybrid Journal   (Followers: 1, SJR: 0.25, h-index: 21)
Information and Computer Security     Hybrid Journal   (Followers: 22)
Information Technology & People     Hybrid Journal   (Followers: 45, SJR: 0.576, h-index: 28)
Interactive Technology and Smart Education     Hybrid Journal   (Followers: 14, SJR: 0.112, h-index: 1)
Interlending & Document Supply     Hybrid Journal   (Followers: 62, SJR: 0.48, h-index: 13)
Internet Research     Hybrid Journal   (Followers: 42, SJR: 1.746, h-index: 57)
Intl. J. for Lesson and Learning Studies     Hybrid Journal   (Followers: 3)
Intl. J. for Researcher Development     Hybrid Journal   (Followers: 9)
Intl. J. of Accounting and Information Management     Hybrid Journal   (Followers: 7, SJR: 0.304, h-index: 7)
Intl. J. of Bank Marketing     Hybrid Journal   (Followers: 7, SJR: 0.515, h-index: 38)
Intl. J. of Climate Change Strategies and Management     Hybrid Journal   (Followers: 15, SJR: 0.416, h-index: 7)
Intl. J. of Clothing Science and Technology     Hybrid Journal   (Followers: 6, SJR: 0.279, h-index: 25)
Intl. J. of Commerce and Management     Hybrid Journal   (Followers: 1)
Intl. J. of Conflict Management     Hybrid Journal   (Followers: 14, SJR: 0.763, h-index: 38)
Intl. J. of Contemporary Hospitality Management     Hybrid Journal   (Followers: 12, SJR: 1.329, h-index: 35)
Intl. J. of Culture Tourism and Hospitality Research     Hybrid Journal   (Followers: 16, SJR: 0.399, h-index: 5)
Intl. J. of Development Issues     Hybrid Journal   (Followers: 9)
Intl. J. of Disaster Resilience in the Built Environment     Hybrid Journal   (Followers: 7, SJR: 0.225, h-index: 7)
Intl. J. of Educational Management     Hybrid Journal   (Followers: 5, SJR: 0.424, h-index: 32)
Intl. J. of Emergency Services     Hybrid Journal   (Followers: 4, SJR: 0.179, h-index: 1)
Intl. J. of Emerging Markets     Hybrid Journal   (Followers: 4, SJR: 0.199, h-index: 5)
Intl. J. of Energy Sector Management     Hybrid Journal   (Followers: 3, SJR: 0.25, h-index: 12)
Intl. J. of Entrepreneurial Behaviour & Research     Hybrid Journal   (Followers: 5, SJR: 0.694, h-index: 28)
Intl. J. of Event and Festival Management     Hybrid Journal   (Followers: 6, SJR: 0.32, h-index: 8)
Intl. J. of Gender and Entrepreneurship     Hybrid Journal   (Followers: 5, SJR: 0.638, h-index: 6)
Intl. J. of Health Care Quality Assurance     Hybrid Journal   (Followers: 9, SJR: 0.352, h-index: 32)
Intl. J. of Health Governance     Hybrid Journal   (Followers: 26, SJR: 0.277, h-index: 15)
Intl. J. of Housing Markets and Analysis     Hybrid Journal   (Followers: 10, SJR: 0.201, h-index: 5)
Intl. J. of Human Rights in Healthcare     Hybrid Journal   (Followers: 9, SJR: 0.13, h-index: 2)
Intl. J. of Information and Learning Technology     Hybrid Journal   (Followers: 7)
Intl. J. of Innovation Science     Hybrid Journal   (Followers: 9, SJR: 0.173, h-index: 5)
Intl. J. of Intelligent Computing and Cybernetics     Hybrid Journal   (Followers: 3, SJR: 0.258, h-index: 10)
Intl. J. of Intelligent Unmanned Systems     Hybrid Journal   (Followers: 4, SJR: 0.145, h-index: 2)
Intl. J. of Islamic and Middle Eastern Finance and Management     Hybrid Journal   (Followers: 8)
Intl. J. of Law and Management     Hybrid Journal   (Followers: 2, SJR: 0.107, h-index: 2)
Intl. J. of Law in the Built Environment     Hybrid Journal   (Followers: 4, SJR: 0.111, h-index: 2)
Intl. J. of Leadership in Public Services     Hybrid Journal   (Followers: 14)
Intl. J. of Lean Six Sigma     Hybrid Journal   (Followers: 7, SJR: 0.562, h-index: 15)
Intl. J. of Logistics Management     Hybrid Journal   (Followers: 12, SJR: 0.998, h-index: 15)
Intl. J. of Managerial Finance     Hybrid Journal   (Followers: 6, SJR: 0.212, h-index: 11)
Intl. J. of Managing Projects in Business     Hybrid Journal   (Followers: 2)
Intl. J. of Manpower     Hybrid Journal   (Followers: 2, SJR: 0.354, h-index: 37)
Intl. J. of Mentoring and Coaching in Education     Hybrid Journal   (Followers: 22)
Intl. J. of Migration, Health and Social Care     Hybrid Journal   (Followers: 10, SJR: 0.261, h-index: 5)
Intl. J. of Numerical Methods for Heat & Fluid Flow     Hybrid Journal   (Followers: 10, SJR: 0.594, h-index: 32)
Intl. J. of Operations & Production Management     Hybrid Journal   (Followers: 17, SJR: 2.198, h-index: 94)
Intl. J. of Organizational Analysis     Hybrid Journal   (Followers: 3, SJR: 0.222, h-index: 11)
Intl. J. of Pervasive Computing and Communications     Hybrid Journal   (Followers: 3, SJR: 0.165, h-index: 9)
Intl. J. of Pharmaceutical and Healthcare Marketing     Hybrid Journal   (Followers: 4, SJR: 0.304, h-index: 12)
Intl. J. of Physical Distribution & Logistics Management     Hybrid Journal   (Followers: 11, SJR: 1.694, h-index: 66)
Intl. J. of Prisoner Health     Hybrid Journal   (Followers: 10, SJR: 0.254, h-index: 10)
Intl. J. of Productivity and Performance Management     Hybrid Journal   (Followers: 6, SJR: 0.785, h-index: 31)
Intl. J. of Public Sector Management     Hybrid Journal   (Followers: 21, SJR: 0.272, h-index: 37)
Intl. J. of Quality & Reliability Management     Hybrid Journal   (Followers: 8, SJR: 0.544, h-index: 63)
Intl. J. of Quality and Service Sciences     Hybrid Journal   (Followers: 2, SJR: 0.133, h-index: 1)
Intl. J. of Retail & Distribution Management     Hybrid Journal   (Followers: 6, SJR: 0.543, h-index: 36)
Intl. J. of Service Industry Management     Hybrid Journal   (Followers: 2)
Intl. J. of Social Economics     Hybrid Journal   (Followers: 9, SJR: 0.227, h-index: 25)
Intl. J. of Sociology and Social Policy     Hybrid Journal   (Followers: 48, SJR: 0.361, h-index: 5)
Intl. J. of Sports Marketing and Sponsorship     Hybrid Journal   (Followers: 1)
Intl. J. of Structural Integrity     Hybrid Journal   (Followers: 2, SJR: 0.325, h-index: 8)
Intl. J. of Sustainability in Higher Education     Hybrid Journal   (Followers: 12, SJR: 0.616, h-index: 29)
Intl. J. of Tourism Cities     Hybrid Journal   (Followers: 2)
Intl. J. of Web Information Systems     Hybrid Journal   (Followers: 5, SJR: 0.208, h-index: 13)
Intl. J. of Wine Business Research     Hybrid Journal   (Followers: 6, SJR: 0.196, h-index: 12)
Intl. J. of Workplace Health Management     Hybrid Journal   (Followers: 11, SJR: 0.358, h-index: 8)
Intl. Marketing Review     Hybrid Journal   (Followers: 16, SJR: 1.076, h-index: 57)
J. for Multicultural Education     Hybrid Journal   (Followers: 3, SJR: 0.124, h-index: 11)
J. of Accounting & Organizational Change     Hybrid Journal   (Followers: 5, SJR: 0.346, h-index: 7)
J. of Accounting in Emerging Economies     Hybrid Journal   (Followers: 7)
J. of Adult Protection, The     Hybrid Journal   (Followers: 15, SJR: 0.291, h-index: 7)
J. of Advances in Management Research     Hybrid Journal   (Followers: 3)
J. of Aggression, Conflict and Peace Research     Hybrid Journal   (Followers: 47, SJR: 0.177, h-index: 9)
J. of Agribusiness in Developing and Emerging Economies     Hybrid Journal   (Followers: 1)
J. of Applied Accounting Research     Hybrid Journal   (Followers: 15, SJR: 0.22, h-index: 5)
J. of Applied Research in Higher Education     Hybrid Journal   (Followers: 51)
J. of Asia Business Studies     Hybrid Journal   (Followers: 3, SJR: 0.115, h-index: 1)
J. of Assistive Technologies     Hybrid Journal   (Followers: 18, SJR: 0.215, h-index: 6)
J. of Business & Industrial Marketing     Hybrid Journal   (Followers: 8, SJR: 0.664, h-index: 48)
J. of Business Strategy     Hybrid Journal   (Followers: 12, SJR: 0.381, h-index: 17)
J. of Centrum Cathedra     Open Access  
J. of Children's Services     Hybrid Journal   (Followers: 5, SJR: 0.167, h-index: 9)
J. of Chinese Economic and Foreign Trade Studies     Hybrid Journal   (Followers: 1, SJR: 0.188, h-index: 4)
J. of Chinese Entrepreneurship     Hybrid Journal   (Followers: 3)
J. of Chinese Human Resource Management     Hybrid Journal   (Followers: 7, SJR: 0.112, h-index: 3)
J. of Communication Management     Hybrid Journal   (Followers: 7, SJR: 0.735, h-index: 6)
J. of Consumer Marketing     Hybrid Journal   (Followers: 18, SJR: 0.613, h-index: 62)
J. of Corporate Real Estate     Hybrid Journal   (Followers: 3, SJR: 0.633, h-index: 5)
J. of Criminal Psychology     Hybrid Journal   (Followers: 121, SJR: 0.13, h-index: 1)
J. of Criminological Research, Policy and Practice     Hybrid Journal   (Followers: 54)
J. of Cultural Heritage Management and Sustainable Development     Hybrid Journal   (Followers: 11, SJR: 0.109, h-index: 5)
J. of Documentation     Hybrid Journal   (Followers: 183, SJR: 0.936, h-index: 50)
J. of Economic and Administrative Sciences     Hybrid Journal   (Followers: 3)
J. of Economic Studies     Hybrid Journal   (Followers: 10, SJR: 0.498, h-index: 26)
J. of Educational Administration     Hybrid Journal   (Followers: 5, SJR: 0.848, h-index: 36)
J. of Engineering, Design and Technology     Hybrid Journal   (Followers: 17, SJR: 0.173, h-index: 10)
J. of Enterprise Information Management     Hybrid Journal   (Followers: 4, SJR: 0.433, h-index: 38)
J. of Enterprising Communities People and Places in the Global Economy     Hybrid Journal   (Followers: 1, SJR: 0.212, h-index: 8)
J. of Entrepreneurship and Public Policy     Hybrid Journal   (Followers: 9)
J. of European Industrial Training     Hybrid Journal   (Followers: 2)
J. of European Real Estate Research     Hybrid Journal   (Followers: 4, SJR: 0.52, h-index: 7)
J. of Facilities Management     Hybrid Journal   (Followers: 3)
J. of Family Business Management     Hybrid Journal   (Followers: 5)
J. of Fashion Marketing and Management     Hybrid Journal   (Followers: 13, SJR: 0.529, h-index: 30)
J. of Financial Crime     Hybrid Journal   (Followers: 381, SJR: 0.158, h-index: 5)
J. of Financial Economic Policy     Hybrid Journal  
J. of Financial Management of Property and Construction     Hybrid Journal   (Followers: 8, SJR: 0.234, h-index: 1)
J. of Financial Regulation and Compliance     Hybrid Journal   (Followers: 9)
J. of Financial Reporting and Accounting     Hybrid Journal   (Followers: 12)
J. of Forensic Practice     Hybrid Journal   (Followers: 49, SJR: 0.225, h-index: 8)
J. of Global Mobility     Hybrid Journal   (Followers: 1)
J. of Global Responsibility     Hybrid Journal   (Followers: 4)
J. of Health Organisation and Management     Hybrid Journal   (Followers: 20, SJR: 0.67, h-index: 27)
J. of Historical Research in Marketing     Hybrid Journal   (Followers: 3, SJR: 0.376, h-index: 8)
J. of Hospitality and Tourism Technology     Hybrid Journal   (Followers: 4, SJR: 0.672, h-index: 10)
J. of Human Resource Costing & Accounting     Hybrid Journal   (Followers: 5)
J. of Humanitarian Logistics and Supply Chain Management     Hybrid Journal   (Followers: 13)

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Journal Cover European Journal of Marketing
  [SJR: 0.933]   [H-I: 55]   [20 followers]  Follow
   Hybrid Journal Hybrid journal (It can contain Open Access articles)
   ISSN (Print) 0309-0566
   Published by Emerald Homepage  [335 journals]
  • Theorizing with managers: how to achieve both academic rigor and practical
    • Authors: Suvi Nenonen, Roderick John Brodie, Kaj Storbacka, Linda Peters
      First page: 1130
      Abstract: European Journal of Marketing, Volume 51, Issue 7/8, July 2017.
      Purpose There are heightened concerns that the theory-praxis gap is widening, despite decades of academic literature addressing the issue. We propose that one viable solution to this challenge is involving practitioners in research processes as active, reflective and empowered participants. Most extant discussions addressing the inclusion of managers as partners in theorizing restrain themselves to an ‘if’ question, arguing whether or not it is possible to create sufficiently rigorous knowledge in collaboration with practitioners. This leaves the ‘how’ question unanswered, i.e., how should such gap-bridging research be conducted in practice. Design/methodology/approach Based on a literature review of collaborative theorizing processes, we develop a conceptual framework highlighting the main research design decisions when theorizing with managers. The use of the framework is illustrated with four research program examples. Findings . Most accounts of theorizing with managers use – explicitly or implicitly – abduction as the main mode of inference. In addition to this philosophical commonality, our literature review identified twelve themes that should be considered when designing collaborative research processes. The four illustrative examples indicate that theorizing with managers is an effective way of producing and socializing both academically sound and managerially relevant knowledge. On the other hand, collaborative theorizing processes are time-consuming and studies using abductive reasoning may be more challenging to publish in top-tier journals. Research limitations/implications Originality/value This paper makes two contributions. First, we go beyond the extensive academic literature which provides a plethora of explanations and ideas for potential remedies for bridging the theory-praxis gap by offering a detailed description how one particular solution, theorizing with managers, unfolds in practice. Second, we ground collaborative theorizing processes in the philosophy of science and put abduction forward as a common nominator for such studies.
      Citation: European Journal of Marketing
      PubDate: 2017-05-25T11:21:40Z
      DOI: 10.1108/EJM-03-2017-0171
  • Bridging the gap: reflections on theorizing with managers
    • Authors: Peter Leeflang
      First page: 1153
      Abstract: European Journal of Marketing, Volume 51, Issue 7/8, July 2017.
      Purpose I reflect on Nenonen et al’s paper on theorizing with managers. I discuss differences between marketing science and marketing practice and give suggestions to reduce the theory-praxis gap. I give examples of quantitative studies which have been performed with practioners and use the choices which have been proposed by Nenonen et al and draw conclusions. Design/methodology/approach This paper is based on personal experience of the author which is supported by a substantial number of empirical studies. Findings Cooperation with marketing managers/decision makers is most successful when the initiator is the practioner. Public policy and litigation are the most promising areas for cooperation. It is difficult to publish the outcomes of these “joint” studies in top journals. Originality/value This study extends and continues the results of the study by Nenonen et al.
      Citation: European Journal of Marketing
      PubDate: 2017-05-25T11:21:44Z
      DOI: 10.1108/EJM-03-2017-0172
  • Theorizing with managers: Nenonen et al. are right on!
    • Authors: Ajay Kohli
      First page: 1161
      Abstract: European Journal of Marketing, Volume 51, Issue 7/8, July 2017.
      Purpose This comment reflects on Nenonen et al’s paper on theorizing with managers. Design/methodology/approach The paper is a personal comment and reflection Findings I find much to support in Nenonen et al's work, although also some areas where future work could build on it further Originality/value This commentary extends Nenonen et al's work
      Citation: European Journal of Marketing
      PubDate: 2017-05-25T11:21:45Z
      DOI: 10.1108/EJM-03-2017-0173
  • Questioning the theory-praxis gap in marketing – types and drivers
           of research implementation
    • Authors: Kristian Möller
      First page: 1163
      Abstract: European Journal of Marketing, Volume 51, Issue 7/8, July 2017.
      Purpose This paper is a commentary and reflection on Nenonen et al's paper on theorizing with managers. Design/methodology/approach The paper is a conceptual reflection. Findings I find much to agree with in Nenonen et al's work, but find some aspects where greater breadth could be added to further strengthen it. Originality/value This paper extends Nenonen et al, by proposing a broader framework for viewing the relevance and implementability of academic marketing research
      Citation: European Journal of Marketing
      PubDate: 2017-05-25T11:21:42Z
      DOI: 10.1108/EJM-03-2017-0174
  • Theorizing with managers to bridge the theory-praxis gap: foundations for
           a research tradition
    • Authors: Roderick John Brodie, Suvi Nenonen, Linda Peters, Kaj Storbacka
      First page: 1173
      Abstract: European Journal of Marketing, Volume 51, Issue 7/8, July 2017.
      Purpose To refine an agenda concerning the theory-praxis gap in order to develop a foundation for a research tradition. Design/methodology/approach We synthesize and build on the suggestions the suggestions in commentary articles by Kohli (2017), Leeflang (2017) and Möller (2017). Findings We develop a research agenda consisting of issues. 1. The need for a systemic view of business practice 2. The need for innovative and meaningful theoretical understanding 3. The need to identify conditions and approaches for collaborative theorizing 4. To further define and instruct the abductive approach 5. To explore pragmatic realism to ensure both practical outcomes and truthful theories Originality/value The five issues are a step towards developing a theory-praxis research tradition.
      Citation: European Journal of Marketing
      PubDate: 2017-05-25T11:21:43Z
      DOI: 10.1108/EJM-03-2017-0175
  • Being the first entrant and getting stuck in the middle: the risks of
           becoming the intermediate pioneer
    • Authors: Elisa Montaguti, Alessandra Zammit
      First page: 1178
      Abstract: European Journal of Marketing, Volume 51, Issue 7/8, July 2017.
      Purpose This research examines how pioneering advantage interacts with the compromise effect generated by new product entries. Building on prior work on pioneering advantage and extreme aversion, this research moves toward understanding how the choice share of a pioneer realigns as a consequence of new product entries generating compromise-like scenarios. Design/methodology/approach We run three experiments to test our propositions. We present one study which documents the effect. The second study provides process evidence. The third study suggests how brands can neutralize the adverse effect on their share generated by the followers’ entry/positioning. Findings In three studies, we showed that when a pioneering product becomes intermediate in a choice set, its share is more adversely affected than when it becomes extreme. We show that this depends on consumers’ propensity to use noncompensatory decision rules in the presence of a pioneering alternative. We also document that the relative disadvantage of the intermediate pioneer can be overcome when the reasons for selecting an intermediate alternative based on a compensatory decision rule are restored. Practical implications Our research provides guidelines for managers wanting to enter product categories where a pioneer already exists. We show that opting for an extreme position that renders the pioneer intermediate can be rewarding. By contrast, being the second extreme player in a market where the pioneer becomes extreme reduces the expected share of this last entrant. Originality/value Our contribution is in showing that this decision strategy can clash with the rule consumers generally use in a compromise setting and that this clash generates two different effects when the pioneer becomes intermediate or extreme.
      Citation: European Journal of Marketing
      PubDate: 2017-05-25T11:21:39Z
      DOI: 10.1108/EJM-09-2016-0521
  • Marketing agency-client relationships: towards a research agenda.
    • Authors: Brendan James Keegan, Jennifer Rowley, Jane Tonge
      First page: 1197
      Abstract: European Journal of Marketing, Volume 51, Issue 7/8, July 2017.
      Purpose Since agencies play a pivotal role in operationalising marketing strategy, this relationship is central to marketing theory, management and practice. This article presents the first systematic review of the literature relating to the relationships between organisations and their marketing agencies, the agency-client relationship, and presents a concept matrix that identifies the key areas of investigation, and topics where further research would be beneficial. Design/methodology/approach A systematic review of the literature was performed using key databases and search terms, and filtering on the basis of criteria relating, for example, to relevance and format, to create a core set of refereed articles on the agency-client relationship in the marketing and advertising domains. Bibliographic and thematic analysis was used to profile the literature in the dataset, and to draw out key themes. Findings The article provides an analysis of the extant knowledge base, including key themes, journals, and research methods. The following themes emerged from the literature, and are used to elaborate further on the existing body of knowledge: conflict, client account management, contracts and agency theory, cultural and international perspectives and co-creation. An agenda for future research is proposed that advocates a focus on theoretical foundations, research strategies, and research topics and themes. Originality/value This is the first systematic review of the literature on agency-client relationships, which is scattered across disciplines and informed by several theoretical perspectives. Given the increasing complexity of agency-client relationships in the digital age, and increasing need to understand ‘marketing-as-practice’, the coherent overview offered by this article is of particular value for guiding future research.
      Citation: European Journal of Marketing
      PubDate: 2017-05-25T11:21:48Z
      DOI: 10.1108/EJM-10-2015-0712
  • Examining the existence of double jeopardy and negative double jeopardy
           within Twitter
    • Authors: Andrew Rogers, Kate L. Daunt, Peter Morgan, Malcolm Beynon
      First page: 1224
      Abstract: European Journal of Marketing, Volume 51, Issue 7/8, July 2017.
      Purpose The theory of Double Jeopardy (DJ) is shown to hold across broad ranging geographies and physical product categories. However, there is very little research appertaining to the subject within an online environment. In particular, studies that investigate the presence of DJ and the contrasting view point to DJ, namely that of Negative Double Jeopardy (NDJ), are lacking. This study contributes to this identified research gap, and examines the presence of DJ and NDJ within a product category, utilising data from Twitter. Design/methodology/approach 354,676 tweets are scraped from Twitter and their sentiment analysed and allocated into positive, negative and no-opinion clusters using fuzzy c-means clustering. The sentiment is then compared to the market share of brands within the beer product category to establish whether a DJ or NDJ effect is present. Findings The data reveals an NDJ effect with regards to original tweets (i.e. tweets which have not been retweeted). That is, when analysing tweets relating to brands within a defined beer category, we find that larger brands suffer by having an increased negativity amongst the larger proportion of tweets associated with them. Research limitations/implications The clustering approach to analyse sentiment in Twitter data brings a new direction to analysis of such sentiment. Future consideration of different numbers of clusters may further the insights this form of analysis can bring to the DJ/NDJ phenomenon. Managerial implications discuss the uncovered practitioner’s paradox of NDJ and strategies for dealing with DJ and NDJ effects. Originality/value This study is the first to explore the presence of DJ and NDJ through the utilisation of sentiment analysis derived data and fuzzy clustering. DJ and NDJ are under-explored constructs in the online environment. Typically, past research examines DJ and NDJ in separate and detached fashions. Thus, the study is of theoretical value because it outlines boundaries to the DJ and NDJ conditions. Second, this research is the first study to analyse the sentiment of consumer-authored tweets to explore DJ and NDJ effects. Finally, the current study offers valuable insight into the DJ and NDJ effects for practicing marketing managers.
      Citation: European Journal of Marketing
      PubDate: 2017-05-25T11:21:44Z
      DOI: 10.1108/EJM-03-2015-0126
  • Purchase decision: does too much choice leave us unhappy?
    • Authors: Yun-Chia Tang, Yi-Ching Hsieh, Hung-Chang Chiu
      First page: 1248
      Abstract: European Journal of Marketing, Volume 51, Issue 7/8, July 2017.
      Purpose The choice paradox indicates that although having many choices can be beneficial, it can also cause customer decision paralysis and unhappiness. This article proposes that the desire and motivation to process information vary from person to person, and emotional factors are relevant. Therefore, the primary goal of this study is to determine how and when choice variety influences consumers’ willingness to purchase, according to a personal emotion perspective. Design/methodology/approach With a 2 × 2 experimental design, this study examines the influence of the interaction of choice variety with need for cognition (NFC) on positive and negative emotions, and then tests the mediating effects on purchase intentions. The sample includes 214 college students, assigned randomly to self-assessment questionnaires. Findings Both high NFC respondents in the high variety condition and low NFC respondents in the low variety condition exhibit more positive emotions than low NFC respondents in the high variety condition but not more than high NFC respondents in the low variety condition. Positive (negative) emotions increase (decrease) consumers’ purchase intentions. Research limitations/implications The experiment was conducted in a virtual store, which may not match real-life store environments or reflect participants’ actual purchase behaviours, so additional research should consider the influence of involvement further. Practical implications The results offer suggestions for developing more effective communication with emotions, increasing involvement to maintain consumers’ positive emotions and relieve their confusion, and managing product variety. Originality/value This article meets the identified need to study how choice variety influences consumers’ willingness to purchase from a personal emotion perspective.
      Citation: European Journal of Marketing
      PubDate: 2017-05-25T11:21:34Z
      DOI: 10.1108/EJM-01-2015-0022
  • A memory theory perspective of consumer ethnocentrism and animosity
    • Authors: RICHARD LEE, KYUNG TAE LEE, Jianyao Li
      First page: 1266
      Abstract: European Journal of Marketing, Volume 51, Issue 7/8, July 2017.
      Purpose This study contends that consumer ethnocentrism and animosity rest on semantic and episodic memory, respectively. It further examines how the influence of consumer ethnocentrism and animosity on consumer boycott behaviour may vary over time, and use memory theory to explain these temporal differences. Design/methodology/approach Part 1 involved an experiment to demonstrate the relationship between consumer ethnocentrism/animosity and semantic/episodic memory. To determine the temporal characteristics of consumer ethnocentrism and animosity, Part 2 involved two quantitative surveys (one each in China and Japan), followed by another two surveys six months later. Findings Part 1 showed that consumer ethnocentrism and animosity were underpinned by semantic and episodic memory, respectively. Consistent with memory theory, Part 2 found that consumer ethnocentrism was temporally more stable than animosity. Consumer animosity influenced boycott behaviour during but not after the dispute, whereas consumer ethnocentrism influenced boycott behaviour during as well as the dispute. Finally, consumer ethnocentrism was antecedent to consumer animosity, siding with the relationship between semantic and episodic memory. Research limitations/implications Limited to two countries, both with collectivistic culture. A longitudinal approach over multiple phases would further enhance the robustness of the findings. Practical implications Understanding the psychological underpinning of consumer ethnocentrism and animosity would allow firms to develop effective marketing strategies to appeal to consumers’ ethnocentric and animosity dispositions. Originality/value The first study to examine the psychological underpinnings of consumer ethnocentrism and animosity by drawing on memory theory.
      Citation: European Journal of Marketing
      PubDate: 2017-05-25T11:21:36Z
      DOI: 10.1108/EJM-03-2014-0188
  • Over, out, but present: recalling former sponsorships
    • Authors: Alexander Edeling, Stefan Hattula, Torsten Bornemann
      First page: 1286
      Abstract: European Journal of Marketing, Volume 51, Issue 7/8, July 2017.
      Purpose This research aims at developing and testing a conceptual model that shows the antecedents of the recall of a former sponsorship. Design/methodology/approach Primary (n=1,146) and secondary data from German professional soccer build the empirical base for this research. Multilevel logistic regression is used for data analysis. Findings Results show that retroactive interferences in the form of replacement sponsors for the same object reduce the recall of a former sponsorship, while the mere passage of time does not have a significant main effect. To counteract such forgetting, the empirical analysis shows that sponsor managers can influence recall of a former sponsorship positively after sponsorship termination by switching to a lower-level sponsorship for the same object or by engaging in subsequent sponsorships with other congruent objects in the same context. Research limitations/implications The focus on one type of sponsorship (sport sponsorship) in one country (Germany) is the main limitation of this research. Practical implications The findings of this paper should encourage managers to consider the long-term consequences of sponsorship engagements beyond the duration of the sponsorship contract. Managers can influence the recall of a sponsorship not only prior to and during an engagement but also after the loss of sponsorship rights. Originality/value Previous research on former sponsorships has mainly focused on the phenomenon of former sponsor recall per se, without considering the determinants of the construct. This paper contributes to sponsorship literature by showing that the number of replacement sponsorships, a construct unique to the former sponsorship context, dominates the time since sponsorship ending as the main driver of forgetting. Moreover, it provides managers with new post-sponsorship strategies that help maintaining the recall of a former sponsorship at a high level.
      Citation: European Journal of Marketing
      PubDate: 2017-05-25T11:21:47Z
      DOI: 10.1108/EJM-05-2015-0263
  • Product market diversification and market emphasis: impacts on firm
           idiosyncratic risk in market turbulence
    • Authors: Wenbin Sun, Rahul Govind
      First page: 1308
      Abstract: European Journal of Marketing, Volume 51, Issue 7/8, July 2017.
      Purpose Extant literature indicates that increased product market diversification generates both positive and negative impact on firm performance. This inconclusive pattern hinders the decision-making of deploying a firm’s resources across different markets. Our research embeds diversification into a moderation-based framework and demonstrates the conditions under which increased diversification produces either beneficial or harmful effects on firm outcomes. The authors introduce another market configuration dimension, viz. market emphasis, and reveal how changes in diversification and in emphasis yield interactive effects on an important firm performance indicator, idiosyncratic risk. An additional moderator, market turbulence, is also incorporated to further enrich the model in a three-way interaction. Results show that when market turbulence is high, and a firm highly skews its resources to some of its markets, diversifying into more market domains will increase firm idiosyncratic risk. A better choice during increased diversification is to evenly emphasize each of its markets. However, in a market displaying low turbulence, the high diversification-high emphasis pattern may be preferred because of lower firm risk. Design/methodology/approach To test the hypotheses, we collected a comprehensive archival data that contained a large group of public traded U.S.-based manufacturing companies from three different resources. These were a) the Compustat Annual Database, b) the CRSP (Center for Research in Security Prices) database and, c) Compustat Business Segment Database. These databases and the combinatorial approach are widely adopted in marketing and management research involving firm strategies and financial outcomes. Findings When market turbulence is high, simultaneously increasing market diversification and emphasis will more strongly raise firm idiosyncratic risk. However, polarizing into either diversification or emphasis reduces firm risk. When in a low turbulence market, expanding to more product markets and simultaneously emphasizing key markets will decrease idiosyncratic risk. One noticeable fact is that irrespective of whether a firm is in high or low turbulence conditions, choosing a diversification strategy always decreases firm risk when market emphasis is low. However, the impact of this effect however is higher when turbulence is greater. We also present the boundary conditions under which our three-way interaction holds. Research limitations/implications First, the extension to the utilization of idiosyncratic risk stretches the understanding of effective ways of reducing firm risks from an angle of marketing management. This view of firm risk also contributes to further analysis of shareholder value. Classic corporate asset valuation focuses more on the financial performance indicators as well as the firm's strategic domains. This research thus provides a unique and meaningful guideline for the corporate valuation approach from the angle of analyzing the firm's business segment scope and emphasis in the context of the environment. Practical implications The idea about how many product markets a firm should enter is always one of the primary decisions that contain significant trade-offs. This makes the managers choice difficult during the decision-making processes. We suggest that managers should not only consider the scope of product markets but also think carefully about the resources allocated towards each segment. A matrix with dimensions of diversification and emphasis can be explicitly studied during the strategy formulation. The individual blocks within this matrix may have significant outcome differences. Originality/value Previous research focuses on either a firm’s internal assets or external competitive situations when researchers seek the drivers of risk-reduction. Our research extends this horizon by adding the interplay between a set of fundamental firm decision areas, diversification and emphasis, and the external conditions facing a firm (turbulence).
      Citation: European Journal of Marketing
      PubDate: 2017-05-25T11:21:33Z
      DOI: 10.1108/EJM-09-2016-0510
  • Style before substance? Building loyalty through marketing
           communication congruity
    • Authors: Orie Berezan, Anjala Selena Krishen, Sarah Tanford, Carola Raab
      First page: 1332
      Abstract: European Journal of Marketing, Volume 51, Issue 7/8, July 2017.
      Purpose Because communication channels are inherently unique, they may differentially affect customers depending on their preferred communication style. Therefore, the information that firms provide might not have the intended effect, which is to increase program loyalty. The purpose of the current study is to present a marketing communication model that focuses on promoting program loyalty via self-congruity with the communication style of information channels. Design/methodology/approach The study introduces a self-congruity theory-based structural equation model, which is validated through an online sample of 575 respondents. The model begins with communication style and investigates its impact on satisfaction and loyalty in relation to hotel loyalty program members. Findings The model confirms that different forms of communication have varying levels of relevance to program loyalty. Communication style, information quality, self-congruity, and satisfaction are all significant predictors of program loyalty. Practical implications Management can cultivate a community of loyal program members through the recognition of self-image congruence and its relationship with communication style, along with a solid understanding of target markets. Originality/value Despite the apparent influence that communication has on loyalty, very little research evaluates the typologies (firm-created and customer-created), dimensions (electronic and in-person), and attributes of information in terms of their effects on program loyalty.
      Citation: European Journal of Marketing
      PubDate: 2017-05-25T11:21:27Z
      DOI: 10.1108/EJM-06-2015-0314
  • The impact of regulatory focus and word of mouth valence on search and
           experience attribute evaluation
    • Authors: Rajat Roy, Vik Naidoo
      First page: 1353
      Abstract: European Journal of Marketing, Volume 51, Issue 7/8, July 2017.
      Purpose This paper investigates the direct and interactive effects of regulatory focus (promotion versus prevention), attribute type (search versus experience) and word of mouth valence (positive versus negative) on consumption decision for a service and a product. Design/methodology/approach Three empirical studies (two laboratories and a field experiment) using ‘university’ and ‘mobile phone’ as the research setting were used to test the key hypotheses. Findings Promotion (prevention) focused subjects preferred experience (search) attributes over their counterparts while making consumption decision. This preference was further reinforced for both promotion and prevention focused people under positive word of mouth. Under negative word of mouth, in comparison to their counterparts, promotion focused people still retained their preference for experience attributes, while prevention focused subjects reversed their preference and maintained status quo. Research limitations/implications Future research may validate and extend our findings by looking into the underlying process or studying additional word of mouth variables that may moderate the current findings. Practical implications Our findings will help managers devise a range of marketing strategies in the areas of advertising and product positioning, especially for products/services that are showcased in terms of experience and search attributes. Originality/value The current research is novel as no prior research has proposed and tested the two-way interaction between regulatory focus and search/experience attributes, or it’s further moderation by word of mouth valence.
      Citation: European Journal of Marketing
      PubDate: 2017-05-25T11:21:50Z
      DOI: 10.1108/EJM-06-2016-0367
  • Mobile masculinities: performances of remasculation
    • Authors: Angela Gracia B. Cruz, Margo Buchanan-Oliver
      First page: 1374
      Abstract: European Journal of Marketing, Volume 51, Issue 7/8, July 2017.
      Purpose This paper explores how marketplace-enabled performances help reconstitute masculinity in the context of transnational mobility. Design/methodology/approach Grounded in consumer acculturation theory, this paper draws on theories of gender performance to inform a hermeneutic analysis of depth interviews with skilled migrant men. Findings To navigate experiences of emasculation, participants performed three remasculation strategies: status-based hypermasculinity, localised masculinity, and flexible masculinity. Research limitations/implications This study offers insights for the design of migrant settlement policy. Further research should investigate the remasculation strategies of low resource migrant men. Originality/value This paper makes two contributions to theories of gendered acculturation. First, while studies of acculturation as a gendered performance have shown how marketplace resources support the gendered identity projects of female migrants and the children of migrants, this paper provides the missing perspective of skilled migrant men. Beyond acting as ‘resistant’ cultural gatekeepers of their family members’ gendered acculturation practices, first generation migrant men emerge as creative, agentic, and skilled negotiators of countervailing gender regimes. Second, transnationally dispersed families, migrant communities, and country of origin networks emerge not only as acculturating agents which transmit gender regimes, but also as audiences which enable the staging of remasculating performances.
      Citation: European Journal of Marketing
      PubDate: 2017-05-25T11:21:37Z
      DOI: 10.1108/EJM-04-2016-0199
  • Does unit pricing influence store price image dimensions and shopping
           intentions for retail stores?
    • Authors: Stefan Roth, Lena Himbert, Stephan Zielke
      First page: 1396
      Abstract: European Journal of Marketing, Volume 51, Issue 7/8, July 2017.
      Purpose While previous literature focusses on the impact of unit pricing on the customer level by analyzing customer awareness and product choice, the present research aims to highlight the impact unit pricing has at the store level. Design/methodology/approach The impact of unit pricing on the store price image is investigated in two experiments. While the first experiment assesses the general influence of unit price presence and unit price prominence on store price image, the second experiment provides further insights into the influence of unit price prominence on store price image and shopping intentions under considerations of moderating var-iables. Findings This research demonstrates that the availability of unit prices influence several store price image dimensions positively, namely those are price processibility, price perceptibility and evaluation certainty. There is also an indirect positive effect on value-for-money perception. Furthermore, unit price prominence has a positive effect on the dimension price processibility. There is a posi-tive influence of unit price presence and unit price prominence on the consumers’ intention to shop at a given store through the store price image. Originality/value This paper adds to the existing unit price and store price image literature and derives implications for retailers as well as for policy makers regarding the presentation of unit prices on price labels. Policy makers can use the results for motivating retailers to use unit price information more actively and present it more prominently beyond the minimum regulatory standards.
      Citation: European Journal of Marketing
      PubDate: 2017-05-25T11:21:28Z
      DOI: 10.1108/EJM-12-2015-0834
  • Closed-ended and open-ended fit articulation: Communication strategies for
           incongruent sponsorships
    • Authors: Siv Skard, Helge Thorbjornsen
      First page: 1414
      Abstract: European Journal of Marketing, Volume 51, Issue 7/8, July 2017.
      Purpose Previous research suggests that firms should articulate incongruent sponsorships to provide a rationale for the relationship between sponsor and sponsorship object. Fit articulation is a strategy that communicates shared associations between sponsor and object. Based on conclusion explicitness theory, this paper conceptualizes and tests two fit articulation strategies in sponsorships: open-ended and closed-ended. Design/methodology/approach Research hypotheses were tested in two experiments. Findings Only open-ended fit articulation improved brand attitudes. Mediation analyses show that while open-ended articulation influenced brand attitudes through brand image (study 1 and study 2) and altruistic motive attributions (study 2), there was an indirect effect of closed-ended articulation on brand attitudes through global fit perceptions (study 2). Practical implications The results from two experiments suggest that incongruent sponsors should use open-ended conclusions about a shared image dimension. Although explicit arguments may increase global perceptions of fit, they may impede a positive impact on the articulated brand image dimension and generation of altruistic motive attribution. Therefore, sponsorship managers should be careful in terms of using explicit arguments for fit when the sponsorship is incongruent because such arguments may hinder articulation from generating goodwill and a positive brand image. Originality/value This is the first paper to develop and test different types of fit articulation strategies in sponsorships.
      Citation: European Journal of Marketing
      PubDate: 2017-05-25T11:21:35Z
      DOI: 10.1108/EJM-01-2016-0011
  • Systematic response errors in self-reported category buying frequencies
    • Authors: Gosia Ludwichowska, Jenni Romaniuk, Magda Nenycz-Thiel
      First page: 1440
      Abstract: European Journal of Marketing, Volume 51, Issue 7/8, July 2017.
      Purpose Despite the growing availability of scanner-panel data, surveys remain the most common and inexpensive method of gathering marketing metrics. The purpose of this paper is to explore the size, direction and correction of response errors in retrospective reports of category buying. Design/methodology/approach Self-reported purchase frequency data were validated using British household panel records and the Negative Binomial Distribution (NBD) in six packaged goods categories. The log likelihood theory and the fit of the NBD model were used to test an approach to adjusting the errors post-data collection. Findings The authors found variations in systematic response errors according to buyer type. Specifically, lighter buyers tend to forward telescope their buying episodes. Heavier buyers tend either to over-use a rate-based estimation of once-a-month buying and over-report purchases at multiples of six or to use round numbers. These errors lead to overestimates of penetration and average purchase frequency. Adjusting the aggregate data for the NBD, however, improves the accuracy of these metrics. Practical implications In light of the importance of purchase data for decision making, the authors describe the inaccuracy problem in frequency reports and offer practical suggestions regarding the correction of survey data. Originality/value Two novel contributions are offered here: (i) an investigation of errors in different buyer groups and (ii) use of the NBD in survey accuracy research.
      Citation: European Journal of Marketing
      PubDate: 2017-05-25T11:21:38Z
      DOI: 10.1108/EJM-07-2016-0408
  • Creating value: the theory and practice of marketing semiotics research,
           Laura R. Oswald, Oxford University Press, 2015, 189 pp., ¬£60 (Hbk), ISBN
           978-0-19-965726-1 (Hbk)
    • First page: 846
      Abstract: European Journal of Marketing, Volume 51, Issue 5/6, May 2017.

      Citation: European Journal of Marketing
      PubDate: 2017-03-29T12:15:11Z
      DOI: 10.1108/EJM-05-2016-0284
  • Brand extension similarity can backfire when you look for something
    • First page: 850
      Abstract: European Journal of Marketing, Volume 51, Issue 5/6, May 2017.
      Purpose In this research we show that high similarity between a parent brand and an extension category can have a detrimental effect on how a brand extension is perceived to perform on specific attributes. This happens because similarity influences the perceived positioning of a brand extension: lower similarity extensions can be perceived as “specialized” products, whereas high similarity extensions are perceived as “all-in-one” products not performing exceptionally well on any specific attribute. Design/methodology/approach We test the hypothesized effect through three experimental studies. We manipulate similarity both within subjects (Study 1a) and between subjects (Study 1b and Study 2). Further, we test the effect for specific attributes that are physical/concrete in nature (Study 1a and Study 1b) as well as attributes that are abstract/imagery-related in nature (Study 2). Findings High compared to low similarity improves perceptions of overall performance (i.e., performance across all attributes). But as expected we also find that a high similarity brand extension is perceived to perform worse on the attribute on which a low similarity brand extension specializes, even when the parent brands of the extensions possess that attribute to the same extent. This perception of attribute performance carries on to influence brand extension purchase likelihood. Practical implications The degree of brand extension similarity has consequences for how brand extensions are perceived to be positioned in the marketplace. While high similarity extensions receive positive evaluations, they might not be suitable when a company is trying to instil a perception of exceptional performance on a specific attribute. Originality/value We demonstrate a consequential exception to the marketing wisdom that brands should extend to similar categories. Whereas the degree of brand extension similarity has been repeatedly shown to have a positive effect on brand extension evaluation, we document a case when its effect is actually detrimental. Our focus on the dependent variable of perceived performance on specific attributes is novel in the brand extension literature.
      Citation: European Journal of Marketing
      PubDate: 2017-03-27T12:29:47Z
      DOI: 10.1108/EJM-09-2015-0662
  • Product order affects consumer preferences for variety bundles
    • First page: 869
      Abstract: European Journal of Marketing, Volume 51, Issue 5/6, May 2017.
      Purpose When forming a variety bundle, manufacturers, retailers, and advertisers need to decide on the order in which its products are displayed. We provide empirical evidence that this apparently trivial display decision can systematically affect consumer preferences. Design/methodology/approach We ran four experiments with over a total of 1,000 participants. Logistic regressions were conducted on the collected datasets to provide support for our hypothesis and its underlying psychological mechanism. Findings Results showed that product attitudes systematically affect choices among variety bundles that differ only in the order in which their products are displayed. When choosing among flat and horizontal variety bundles, Western consumers preferred the one that had the product they like the most to the left. This phenomenon was observed in different product categories, among left-to-right readers from different Western countries and languages, and with both hypothetical and consequential decisions. The incremental weight given to the first piece of information (i.e., “first” product in the bundle) explains this product order effect. Originality/value Although a significant amount of research has been conducted to understand the factors that affect consumer preferences for product bundles, little attention has been devoted to the role of visual aesthetics. Our research addresses this gap, and in so doing contributes both to the marketing and to the visual aesthetics literatures. One simple yet key implication of the product order effect documented here is that the value consumers assign to a variety bundle depends on the order in which its products are displayed.
      Citation: European Journal of Marketing
      PubDate: 2017-03-27T12:29:53Z
      DOI: 10.1108/EJM-12-2015-0866
  • You see froot, you think fruit: examining the effectiveness of
           pseudohomophone priming
    • First page: 885
      Abstract: European Journal of Marketing, Volume 51, Issue 5/6, May 2017.
      Purpose We introduce pseudohomophone phonological priming effects (non-words that sound like real words with a single semantic representation, such as Whyte primes white) on consumers’ product attribute and benefit-based judgments. Design/methodology/approach Four studies were conducted. Study 1 examines whether pseudohomophone brand names (e.g., Whyte) prime associative meaning (i.e., the perception of light bread; target: white). Study 2 investigates the pseudohomophone priming process. In Study 3, we examine the influence of brand knowledge of pseudohomophone priming effects. Findings Findings indicate that pseudohomophone brand names prime associative meaning, due to retrieval of phonology (sound) of the word during processing. Pseudohomophone priming effects for a semantically (meaningful) incongruent brand name manifest only when consumers do not have knowledge of the brand; with cognitive capacity constraints rendering consumers with strong brand knowledge unable to mitigate the pseudohomophone priming effect. Research limitations/implications This research has implications for brand managers considering the creation of a name for a new brand that connotes product attributes and benefits. However, this research is limited as it only examines pseudohomophone brand names with a single semantic representation. Originality/value This research shows that sounds activated by pseudohomophones in brand names can influence product judgments. This research also identifies limitations of the applicability of pseudohomophone brand names by identifying a condition under which priming effects are attenuated.
      Citation: European Journal of Marketing
      PubDate: 2017-03-27T12:29:58Z
      DOI: 10.1108/EJM-01-2016-0038
  • The effect of the moral failure of a foreign brand on competing brands
    • First page: 903
      Abstract: European Journal of Marketing, Volume 51, Issue 5/6, May 2017.
      Purpose The purpose of this paper is to examine the impact of the moral failure of a scandalized foreign brand afflicted with a product-harm crisis on competing brands (i.e., within the same product category) while taking into account the country of origin (COO) of the brands. Design/methodology/approach This paper presents the results of two studies. The first study uses an experimental design, while the second uses a survey to examine a real-life product-harm crisis. Findings The results indicate that the moral failure of a scandalized foreign brand has an indirect negative effect on the intention to purchase competing foreign brands from the COO of the scandalized foreign brand. This effect is, however, reversed for domestic brands, where moral failure has an indirect positive effect on the intention to purchase competing domestic brands. Research limitations/implications The results of this research were based on an examination of how U.S. consumers responded to the moral failure of Japanese and German brands. Future studies should examine brands from different COOs in different countries. Practical implications These results suggest that competing foreign brands from the COO of the scandalized brand should collaborate to quickly handle a product-harm crisis in order to prevent a spillover and that domestic competitors should capitalize on the opportunity to attract new customers. Originality/value This study represents a first attempt to examine the effect of a foreign brand’s moral failure in handling product-harm crisis on competing brands, both foreign and domestic.
      Citation: European Journal of Marketing
      PubDate: 2017-03-27T12:30:01Z
      DOI: 10.1108/EJM-07-2015-0410
  • The V-model of service quality: an African case study
    • First page: 923
      Abstract: European Journal of Marketing, Volume 51, Issue 5/6, May 2017.
      Purpose This paper introduces and demonstrates a new model for service quality that separates out the measurement of service quality in ways grounded in psychological theory and methodological symmetry. Design/methodology/approach A review of experience in service quality management suggests that new approaches are needed. By seeking a way of managing service at different levels, with symmetry between data collection and data analysis, a model is presented that has more potential applicability and flexibility than is found in traditional models. Findings A national study in Namibia, Africa provided data that successfully demonstrates the method of working, and illustrates the contextual, analytical and data management issues and the reporting potential out of complex service management data. Research limitations/implications This new approach to the design of service quality measurement and assessment extends the capability that is generally found in other existing approaches. It provides a new foundation for further research into complex patterns of service success and that will establish more clearly the inter-dependencies between service encounters, service attributes and service measures at the survey item level. Practical implications Studies of multiple service sectors and multiple service recipient groups can now gather and manage large complex data sets, and analyse and report that data in ways appropriate to the needs of different stakeholders. Originality/value This new model addresses a range of problems that have been reported with historical approaches such as SERVQUAL and related methods of working. It also provides foundations for new designs for large-scale service management data collection, organisation, and analysis.
      Citation: European Journal of Marketing
      PubDate: 2017-03-27T12:29:50Z
      DOI: 10.1108/EJM-05-2015-0270
  • Climbing down the ladder makes you play it safe: the effect of the status
           of a rejecter on product evaluation
    • First page: 946
      Abstract: European Journal of Marketing, Volume 51, Issue 5/6, May 2017.
      Purpose The present study examines how social exclusion and the social status of a rejecter affect consumers’ purchase intentions toward ordinary products. Design/methodology/approach Three experiments were conducted to test the hypotheses. Findings The status of a rejecter, whether high or low, had a significant influence on individuals’ evaluations of ordinary products. Results showed that individuals who were rejected by a low status source had higher purchase intentions toward the ordinary (vs. unique) products compared to those who were rejected by a high status source due to threatened self-concept. Practical implications With the increased number of lonely consumers in the market today, firms should pay closer attention to the behavioral patterns of consumers who are socially excluded. In addition, firms should be aware that consumers’ purchase intentions vary depending on the sources of social exclusion. Originality/value This paper addresses the significant impact of sources of social exclusion on consumers' evaluation of ordinary products. Moreover, this study focuses on a relatively neglected definition of social status, namely the sociometric status, to fill the gap in the social status literature.
      Citation: European Journal of Marketing
      PubDate: 2017-03-27T12:29:41Z
      DOI: 10.1108/EJM-04-2016-0213
  • Customers’ emotion regulation strategies in service failure
    • First page: 960
      Abstract: European Journal of Marketing, Volume 51, Issue 5/6, May 2017.
      Purpose The purpose of this study is twofold: First, to determine the role of emotions in customer evaluation of service failures. Second, to examine how customers’ emotion regulation impacts customer satisfaction and behavioural responses (e.g. repurchase intentions and negative word-of-mouth). Design/methodology/approach A scenario-based survey was used to elicit responses in a hospitality setting. Structural equation modeling and hierarchical regression analysis were used to test the proposed hypotheses. Findings Results show that both positive and negative emotions mediate the relationship between perceived injustice and customer satisfaction. The emotion regulation of customers through suppression and reappraisal influences the effects of satisfaction on both negative word-of-mouth and repurchase intentions. Practical implications This study advances service managers’ understanding of customer experience during service failure by demonstrating how emotion regulation influences customer response behaviours. With a better understanding of customers’ emotion regulation strategies managers and frontline employees can more effectively develop and execute recovery strategies which adapt to customer emotions while eliciting more satisfying outcomes. Originality/value This research is one of the first to examine the moderating role of customers’ emotion regulation strategies in determining their behavioural responses. Conducted in the hospitality services context, this study provides support for relationships among perceived injustice, customer emotions, emotion regulation, customer satisfaction, negative word-of-mouth, and repurchase intentions.
      Citation: European Journal of Marketing
      PubDate: 2017-03-27T12:30:08Z
      DOI: 10.1108/EJM-03-2015-0169
  • Concerned protesters: From compassion to retaliation
    • First page: 983
      Abstract: European Journal of Marketing, Volume 51, Issue 5/6, May 2017.
      Purpose Purpose – The study outlines the unique role of compassion in reactions to cases of irresponsible corporate behavior that present information about victims of these events. Four antecedents of compassion for the victims of irresponsibility are presented and a model that explains the consequences of this emotion is tested empirically. Design/methodology/approach Design/methodology/approach – Two studies test the research hypotheses using a mix of experimental and survey research. The effects are tested both in laboratory conditions, where consumers assess a fictitious case of corporate irresponsibility, and through a test of reactions to real online campaigns. Findings Findings – Compassion is one of the drivers of consumers’ anger at the culprit, playing an indirect role in decisions to retaliate against perpetrators. Four key drivers of compassion are identified in the research: the perceived suffering of the victims, the perceived similarity of the victims to the observer, victims’ derogation and the vividness of the description of the victims. Practical implications Practical implications – The study offers insights both for campaigners wishing to instigate boycotts and organizations managing complex stakeholder relationships following a crisis. Insights on the role of compassion and its antecedents lead to more effective communications able to heighten or dampen this emotion. Originality/value Originality/value – Existing research offers contrasting views on the potential role of compassion in reactions to injustices. This study presents a novel account that clarifies previous findings and extends our knowledge of causes and consequences of compassion.
      Citation: European Journal of Marketing
      PubDate: 2017-03-27T12:30:05Z
      DOI: 10.1108/EJM-03-2016-0145
  • Social bonding as a determinant of share of wallet and cross-buying
           behaviour in B2B relationships
    • First page: 1011
      Abstract: European Journal of Marketing, Volume 51, Issue 5/6, May 2017.
      Purpose Research on how social bonding between boundary spanners influences relationship outcomes in business-to-business (B2B) settings is sparse and controversial. In this longitudinal study the authors close this gap and assess the impact of social bonding on share of wallet and actual cross-buying behaviour. Design/methodology/approach B2B relationships between a manufacturer of light commercial vehicles and its customers will be investigated. A random sample of fleet managers answered two telephone surveys. Findings Social bonding was found to affect both investigated relationship outcomes, share of wallet and cross-buying, through the generation of trust over and above the customer’s perceptions of value. Research limitations/implications Only one product category was investigated in this study and further research should explore boundary conditions for the relevance of social bonding in B2B. Practical implications Social bonding represents one lever (next to value perceptions) for building a competitive advantage in a B2B context. Relationship marketing activities intended to strengthen the development of social bonds between customers and account managers should be encouraged. Originality/value The authors provide clear evidence regarding the disputed impact of social bonding between boundary spanners on relationship outcomes in B2B relationships by testing its impact on real purchase behaviour and not only purchase intentions, as is the case in most published studies to date.
      Citation: European Journal of Marketing
      PubDate: 2017-03-27T12:29:43Z
      DOI: 10.1108/EJM-07-2014-0433
  • An exemption for strong brands: the influence of brand community rejection
           on brand evaluation
    • First page: 1029
      Abstract: European Journal of Marketing, Volume 51, Issue 5/6, May 2017.
      Purpose Focusing on firm-initiated brand communities, the current research systematically examines the influence of brand community rejection on consumer evaluations and documents the underlying mechanism involved. Design/methodology/approach Four empirical studies were conducted to test the proposed hypotheses. Using a similar 2 x 2 study design, different subject samples and different product categories, Studies 1-3 investigated whether a brand community rejection strategy impacted strong brands differently than weak brands. Furthermore, Study 3 measured reactance as a moderator in the process underlying the impact of a brand community rejection strategy on brand evaluations for different types of brands (i.e., strong vs. weak). Study 4 employed a 2 x 2 x 2 between-subjects design to examine whether justification would eliminate the negative impact of brand community rejection on subsequent brand evaluations for a weak brand. Findings Across the four studies, the findings consistently suggest that rejection from firm-initiated brand communities harms weak brands but not strong brands. In addition, by incorporating psychological reactance as a moderator of this effect, we uncover the process underlying the interaction between brand community rejection and brand strength. Furthermore, we examine the reasons that justify rejection in order to find a solution that eliminates the negative impact of brand community rejection on brand evaluations for weak brands. Originality/value To the best of our knowledge, this research provides the first investigation of the effects of a brand community rejection strategy for different brands. The findings could advance the social exclusion literature and shed new light on brand community research.
      Citation: European Journal of Marketing
      PubDate: 2017-03-27T12:29:39Z
      DOI: 10.1108/EJM-12-2015-0876
  • Multi-unit price promotions and their impact on purchase decisions and
    • First page: 1049
      Abstract: European Journal of Marketing, Volume 51, Issue 5/6, May 2017.
      Purpose We compare the impact of different multi-unit promotions (MUPs) and a single-unit promo-tion (SUP) on store-level sales and consumer-level purchase probability and quantity decision. Design/methodology/approach The paper combines two empirical studies. Study 1 applies a hierarchical multiplicative model to store-level sales data for four product categories provided by a large Dutch retail chain. Study 2 presents a laboratory experiment in which the quantity requirements of the two focal MUP frames are manipulated to assess their impact on consumer purchase decisions. Findings We provide empirical evidence for the superiority of the “X for $Y” above “X + N free”, which confirms the hypotheses based on prospect theory, mental accounting and theory about gift giving. Quantity requirements of 4 to 5 units show the largest effects. In addition, the superiority of the “X for $Y” frame holds for functional product categories, but not for hedonic categories. Practical implications We provide managerial insights into the relative effectiveness of alternative MUPs and a SUP, and how this promotional effectiveness depends on the type of product category and quantity requirements. Originality/value This paper combines actual sales data and experimental data. This “mixed approach” extends existing knowledge by comprehensively evaluating two MUP frames, namely “X + N free” and “X for $Y” promotions, and a SUP.
      Citation: European Journal of Marketing
      PubDate: 2017-03-27T12:30:02Z
      DOI: 10.1108/EJM-12-2013-0729
  • Self-persuasion as marketing technique: the role of consumers’
    • Pages: 1075 - 1090
      Abstract: European Journal of Marketing, Volume 51, Issue 5/6, Page 1075-1090, May 2017.
      Purpose This paper aims to demonstrate that self-persuasion can be used as a marketing technique to increase consumers’ generosity and that the efficacy of this approach is dependent on consumers’ involvement with target behavior. Design/methodology/approach An experimental field-study was conducted to investigate the effects of self-persuasion versus direct persuasion attempts versus no persuasion attempts on consumers’ tipping behavior in a lunchroom. Additionally, in a lab experiment, the moderating role of involvement on self-persuasion versus direct persuasion was tested. Findings The results reveal that self-persuasion is more effective than direct persuasion attempts or no persuasive messages in increasing consumers’ generosity. This is moderated by consumers’ involvement with the target behavior. For consumers with high involvement, self-persuasion is more effective than direct persuasion, while no differences were found for consumers with moderate or low involvement. Practical implications The scope of self-persuasion is not limited to the inhibition of undesired behavior, but it also extends to the facilitation of desired behavior, which considerably broadens the scope of this technique. Self-persuasion might be used as a marketing technique to influence consumers’ purchase behavior. This might be particularly viable in situations in which consumers feel high involvement with products or behavior. Originality/value Recently, research in health psychology demonstrated that self-persuasion is a very effective way of inhibiting undesired, addictive behavior and being more successful than direct persuasion. Yet, insufficient knowledge is available about the efficacy of self-persuasion with regard to promoting other target behaviors. In particular, its potential as a marketing technique to influence consumers’ behavior and its boundary conditions are still understudied.
      Citation: European Journal of Marketing
      PubDate: 2017-05-30T09:30:34Z
      DOI: 10.1108/EJM-04-2015-0213
  • Message-related effects on consumer switching when the preferred product
           is out of stock
    • First page: 1091
      Abstract: European Journal of Marketing, Volume 51, Issue 5/6, May 2017.
      Purpose To investigate the effect of retailers’ consumer communications in prompting the choice of an in-stock alternative to an out-of-stock first-choice product. Design/methodology/approach Four between-subjects experiments assessed the extent to which the likelihood of a retail customer switching to a similarly-priced alternative when a first choice was out-of-stock was affected by messages concerning stockout status (Studies 1a and 1b). They further examined the interaction effects on participants’ preference of messages comparing the available versus unavailable options and stating stockout status (Study 2) and those giving information on the reasons for the stockout and on its status (Study 3). Findings Participants maintained their original preference for an out-of-stock product unless an external restriction on choice prompted them to forsake it or they perceived a strong reason to opt for an in-stock alternative. There was a greater tendency to switch if the alternative offered a potential ‘gain’ or the reasons given for a stockout were irrelevant to product performance, whether or not the participant was expecting imminent re-stocking. Switching was triggered when the available alternative was directly comparable to the original or the retailer’s explanation related to an attribute judged trivial, but only if short supply was expected to continue. Originality/value The studies add to current understanding of how shoppers respond to unavailability of a first-choice product by examining the effect on switching behavior of messages about the stockout situation that are communicated deliberately or inadvertently by retailers.
      Citation: European Journal of Marketing
      PubDate: 2017-03-27T12:29:35Z
      DOI: 10.1108/EJM-10-2014-0604
  • Beyond exit and voice: developing an integrated taxonomy of consumer
           complaining behaviour
    • First page: 1109
      Abstract: European Journal of Marketing, Volume 51, Issue 5/6, May 2017.
      Purpose The purpose of this paper is to help researchers and practitioners to understand and respond to consumer complaining behaviour (CCB) by developing a taxonomy that addresses the inadequacies of previous consumer complaining taxonomies and models, simplifies the terminology and covers both traditional and new ways of complaining. Design/methodology/approach Based on a systematic review of 210 studies, a concept-centric analysis of CCB literature was conducted. Seminal taxonomies and models of CCB are revisited and a critical evaluation of these is presented. Findings An integrated taxonomy of CCB is proposed which enhances understanding of complaining in the 21st century by clarifying the ambiguities and overlapping constructs in the previous taxonomies. Research limitations/implications The integrated taxonomy of CCB eliminates the ambiguity of previous approaches and introduces more coherent constructs in relation to the theory of CCB. The taxonomy comprehensively defines and describes the range of complaining actions to provide a complete framework. As a result, our understanding of CCB is developed through a focus on complaining actions, their characteristics and what these actions afford companies in their attempts to deal with complaints (i.e. audience, amount of information available). Practical implications Practitioners can use the integrated taxonomy of CCB to structure their complaint handling processes in order to obtain maximum customer feedback to improve their product/service and to retain customers through satisfactorily addressing their complaints. Originality/value Although the literature on consumer complaining is mature, this is the first paper that offers a comprehensive taxonomy that explains CCB while addressing new developments in computer-mediated-communications.
      Citation: European Journal of Marketing
      PubDate: 2017-03-27T12:30:06Z
      DOI: 10.1108/EJM-04-2016-0204
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