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International Journal of Event and Festival Management
Number of Followers: 7  
 
  Hybrid Journal Hybrid journal (It can contain Open Access articles)
ISSN (Print) 1758-2954
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  • Event futures: innovation, creativity and collaboration
    • Pages: 122 - 125
      Abstract: International Journal of Event and Festival Management, Volume 9, Issue 2, Page 122-125, June 2018.

      Citation: International Journal of Event and Festival Management
      PubDate: 2018-06-28T11:11:27Z
      DOI: 10.1108/IJEFM-05-2018-0032
       
  • Enlivenment and the Gruffalo: the unfolding story of events in destination
           shopping centres
    • Pages: 126 - 146
      Abstract: International Journal of Event and Festival Management, Volume 9, Issue 2, Page 126-146, June 2018.
      Purpose The purpose of this paper is to investigate the growing, and multifaceted, role for events within destination shopping centres. With particular focus upon The Gruffalo experience (GE)—a three week pop-up experiential children’s activation—the study offers insights and provides a conceptual framework, relating to the emerging and future role of events. Design/methodology/approach The study emerged from a privileged opportunity to research The GE, enabling a visitor questionnaire survey (n=1,305), using a non-probability sample, and four in-depth interviews, which were extended by an additional seven respondents. Findings There is a noteworthy role for events as “enlivenment”; attractors to increase visitation, repeat visitation and equally to impact dwell time and boost footfall and sales for tenants. The study revealed a need for a developed event portfolio, with various fundamental tensions relating to objectives, tenants, integration with wider strategy and customer experience. Research limitations/implications By interlinking events with shopping, re-visitation intention is improved and therefore not only does it deliver short-term return but longer-term payback. The vast assortment of events, and stakeholders, means a strategic and reflective approach is required. A limitation of the study is that there is limited existing research on this topic upon which to compare the overall findings, or specifically the survey data and analysis. Originality/value This early research study into events within destination shopping centres has revealed a prolific and advantageous, but also emerging and intricate, relationship. There is an absence of extant literature and therefore this paper makes a notable contribution to this unfolding area.
      Citation: International Journal of Event and Festival Management
      PubDate: 2018-06-28T11:11:47Z
      DOI: 10.1108/IJEFM-09-2017-0048
       
  • Agricultural shows: visitor motivation, experience and behavioural
           intention
    • Pages: 147 - 165
      Abstract: International Journal of Event and Festival Management, Volume 9, Issue 2, Page 147-165, June 2018.
      Purpose The purpose of this paper is to contribute to the theory concerning visitor motivations, consumer experience and behavioural intentions at rural events; more specifically, it focusses on agricultural shows, which have hitherto been neglected in the events management literature. These events have successfully broadened their visitor base, but not without the attendant challenges for agricultural events’ designers. Design/methodology/approach The research adopts a quantitative design using a questionnaire survey. The analysis, using a range of statistical procedures, centres on consumer motivation, experience and behaviour in relation to show features and their influence on future behaviour. Findings The findings of this paper demonstrates the relative importance to the consumer of the show’s various components and their influence on revisitation, which reflect the significance of social, cultural and personal meanings attached to their experiences. This highlights key motivational variables such as appreciating the shows’ traditions and intellectual enrichment. Research limitations/implications The study takes a cross-sectional approach, using a non-probability sample at four multi-day royal shows. Future research should establish the external validity of the findings and their applicability to smaller one-day agricultural shows. Practical implications The research provides a managerial contribution by informing show designers about the motivations of an increasingly diverse range of visitors. This will facilitate decisions around the engagement of contemporary design while preserving the traditional elements of agricultural shows. Originality/value Few studies have looked at rural events and, in particular, agricultural shows. Moreover, previous research in this area has focussed on rural tourism and place making, while consumer behaviour and experience at rural events has been neglected. This paper provides an insight into the consumer experience and perceived importance of various aspects of contemporary agricultural shows.
      Citation: International Journal of Event and Festival Management
      PubDate: 2018-06-28T11:11:16Z
      DOI: 10.1108/IJEFM-09-2017-0050
       
  • Event performance index: a holistic valuation tool
    • Pages: 166 - 182
      Abstract: International Journal of Event and Festival Management, Volume 9, Issue 2, Page 166-182, June 2018.
      Purpose The subsidization of events by public authorities at different administrative levels has become increasingly important in recent years. Event portfolios are an important supply component of tourism destinations. The development of a valuation tool with an event performance index (EPI) as the key output should enable public authorities to develop transparent, systematic and fair subsidization practices in the future. The paper aims discuss these issues. Design/methodology/approach Using a theoretical impact model and event evaluation practices, this work develops a new holistic valuation tool for events with key indicators along the dimensions of sustainable development. Basic cost-benefit analysis ideas enrich the approach conceptually. Indicator development was based on a process of elaboration that considered the scientific literature, event stakeholders and municipal representatives. Findings The EPI consists of seven core indicators: size, economic value, touristic value and image, innovative strength, value of networking, value of participation and social exchange and relative ecological burden. The application of this tool to a case study revealed that it generates comprehensive and robust indicators of multifaceted and destination-unspecific event values and supports the process of allocating event subsidies using different remuneration schemes. Straightforward and destination-unspecific indicators assure the transferability and adaptability of the valuation tool to different complex and multifaceted contexts of event subsidization. Originality/value The EPI seeks to reduce complexity and incentivize event organizers to meet future sustainable development goals. Additionally, this work contributes to future discussions of both the form and process of event subsidization.
      Citation: International Journal of Event and Festival Management
      PubDate: 2018-06-28T11:11:43Z
      DOI: 10.1108/IJEFM-09-2017-0047
       
  • Almost like being there' A conceptualisation of live-streaming theatre
    • Pages: 183 - 203
      Abstract: International Journal of Event and Festival Management, Volume 9, Issue 2, Page 183-203, June 2018.
      Purpose The live streaming of theatrical performances to cinemas has become increasingly common in recent years. The practice offers potentially positive returns for audience reach, audience development, revenue streams and global cultural exchange (Cochrane and Bonner, 2014; Nesta, 2011; King, 2016). However, the conceptualisation of live performance transmissions remains under-explored. The purpose of this paper is to review critically selected literature on event experience and apply it to the growing practice of live-streaming theatre (LST). In doing so, the paper develops a new conceptual model that can be used to guide future research on audience expectations, motivations and experience of LST. Design/methodology/approach A comparative historic case study approach combines a structured review of relevant academic literature and industry sources. Theories of live cultural experience and authenticity are critically reviewed. The opportunities and threats of LST to performing arts companies are summarised. The approach considers cognitive, affective and behavioural factors in probing themes of audience awareness, perceptions, expectations and experience of LST. The paper uses these factors to develop an original conceptual model for LST. Findings The research finds that the practice of cinematic live transmission of performing arts challenges existing conceptual categories and marketing strategies. Fundamental events studies factors such as “attendance”, “authenticity” and “experience” are re-evaluated. The model suggests that despite improvements in digital technology traditional theatre and broadcasted theatre are two different experiences, not substitutes. Research limitations/implications As a conceptual paper, the results are subject to being tested in the field. The findings reveal implications for the evolving future of hybrid and mixed event experiences. The potential for LST screenings to attract new audiences requires further study. Practical implications The implications of the research reflect the changing business models and supply side dynamics of theatre production and touring. The results suggest that live streaming is of limited effectiveness in addressing the capacity limits of Baumol and Bowen’s (1966) “cost disease” in live arts performance. LST allows major brands to penetrate regional markets thereby potentially squeezing out smaller touring companies and restricting innovation. Social implications The findings reveal implications for the evolving future of hybrid and mixed event experiences. Originality/value The influence of digital technology on live arts experience is currently under-explored and under-theorised. This paper develops a new conceptual model that captures in greater detail than previously the various factors that may determine audience engagement with, and experience of, LST. The paper contributes to knowledge by expanding the discourse on the gaps between the competing aims of access and authenticity. The analysis expands the academic understanding of hybrid and virtual event experiences.
      Citation: International Journal of Event and Festival Management
      PubDate: 2018-06-28T11:11:41Z
      DOI: 10.1108/IJEFM-05-2018-0030
       
  • Events and the blue economy
    • Pages: 204 - 222
      Abstract: International Journal of Event and Festival Management, Volume 9, Issue 2, Page 204-222, June 2018.
      Purpose The Rolex Middlesea sailing event takes place in Malta on an annual basis. The race forms part of a number of new tourism initiatives supported by the Maltese Government. These aim to diversify the Maltese tourism economy from reliance on mass tourism to more niche or specialist forms based, for example, upon the “Blue Economy”. The purpose of this paper is to focus on the impact and future of sailing events using the Rolex Middlesea sailing event as a specific case. In turn it evaluates current and future contributions to both the Maltese tourist economy and broader experiences and lessons of such events for other regional destinations. Consideration is given to the overall impact of the Rolex race for Maltese tourism; how the event can be improved to enhance its contribution to Maltese tourism; and what challenges the event faces in promoting Malta as an “alternative” tourism destination. Conclusions assess the benefits and barriers for developing maritime events and for sailing and yachting sectors as an alternative tourism option for Malta. In turn, it provides a specific and unique case that reviews implications for such events and, at a broader policy context, lessons for developing niche event markets for tourism destinations generally. Design/methodology/approach This research focusses upon an inductive approach using qualitative and case study research methodologies. Secondary data for events management, sports tourism sailing and yachting and niche market development provide a contextual framework. Primary research is used to collect qualitative data which are based on purposeful sample selection of interviews from professionals associated with Maltese maritime industries and key stakeholder groups. The data are analysed through discourse analysis techniques utilising grid matrices to evaluate and ascertain common themes and responses that occur from the discussions and questions asked. Findings Results point to lessons learnt and future policy directions for the Blue economy and sailing and yachting as drivers for change. Results show that the RMSR can clearly create opportunities for the establishment of new innovative tourism markets. In turn, it is also recognised that this can lead to a stronger sailing and yachting tourism industry not only within Malta but also help regenerate or sustain interest in maritime traditions and stimulate new opportunities for maritime tourism and broader opportunities for the growth of the “blue economy” agenda across the region and further afield. Research limitations/implications This single case study can be best described as an “exploratory” study. It deals with how an event is structured, functions and performs particularly within the different inter-organisational partnerships. In this context, the research deals with the case study of a real-life event and therefore its academic value may tend to be rather specific and industry focussed. The empirical value of the enquiry, nonetheless, can provide a platform to draw more general assertions regarding the hosting of sailing and yachting events and consequences more broadly for events management theory and practice. Practical implications Evidence from the research also suggests that sailing and yachting has the capability of lending itself to many different areas of investment and new business development opportunities such as overwintering for yachts and corporate business event sponsorships linked to a growing MICE market. The need to engage with local communities at a local level is also recognised as a potential for building recognition and skill capacity. This, in turn, can assist local host communities to familiarise themselves with the discipline of sailing as a life skill simultaneously strengthening and encouraging maritime tradition and opening opportunities for social development, business and employment growth. Social implications The RMSR demonstrates that such an event can assist local host communities to familiarise themselves with the discipline of sailing as a life skill simultaneously strengthening and encouraging maritime tradition and opening opportunities for social development, business and employment growth. The growth potential of the RMSR is thus broad and, in many ways, may continue to assist Malta in diversifying its traditional tourism markets, capitalising assets, developing opportunity for its local communities, encouraging business opportunity and assisting in developing a higher quality tourism focus for the Islands. Originality/value Detailed and insightful research on sailing and yachting in Malta remains fairly limited and there is little hard evidence to prove the value of such events since there is little available data on differential spending patterns and little cost/benefit analysis undertaken. The RMSR case provide unique research which sets out to explore the role of the RMSR to Malta’s tourism product, identify and evaluate factors for success, evaluate key contemporary issues and challenges in hosting the event, evaluate the future potential of such events for Malta’s tourism economy and draw broader benefits and lessons for hosting events of this nature.
      Citation: International Journal of Event and Festival Management
      PubDate: 2018-06-28T11:11:33Z
      DOI: 10.1108/IJEFM-09-2017-0055
       
  • Identifying motives for engagement in major sport events
    • Pages: 223 - 242
      Abstract: International Journal of Event and Festival Management, Volume 9, Issue 2, Page 223-242, June 2018.
      Purpose Major sport events are facing increasing demands. These events are no longer “just” about sport, but are now expected to be sustainable, multicultural, democratic and convey specific political values such as “unity,” “identity” and “peace.” The increasing demands on major sport events place local hosts in a difficult situation, accommodating both the organization of the sport competitions and the ideologies connected to these events. The purpose of this paper is to identify motives for engagement among stakeholders of the 2017 Barents Summer Games. Furthermore, it investigates how and in what ways these motives are conflicting, and what the consequences of conflicting motives of engagement can be for the development of innovation in major sport events. Design/methodology/approach The empirical data in this study are derived from one year of ethnographic fieldwork, focusing on participant observations of the planning and execution of the 2017 Barents Summer Games. Findings The analysis identifies key economic, socio-cultural, political and athletic motives for engagement among six different stakeholders involved in the games. Additionally, the results indicate how there are both conflicting economic, socio-cultural and political motives for engagement among the stakeholders. Finally, the analysis illustrates how conflicting motives for engagement constitutes an innovation barrier for major sport events. Research limitations/implications The study is based on ethnographic fieldwork of the planning and execution of the 2017 Barents Summer Games, a major sport event in the Barents region. The Barents region is characterized by its unique nature and vulnerable environment, with wide tundra areas in the north and extensive boreal forests zones in the south. The region represents an area as large as Poland, Germany, Netherlands, Belgium, France (mainland) and Spain (mainland) together, totaling 1.75m km2. Several indigenous peoples and minority groups live in the region, such as the Sami and the Komi. Hence, the context of the study is quite unique and the results may not be transferable to other major sport events with regional significance. Originality/value Previous research on motives in major sport events have focused on motives and motivation for engagement among volunteers in major sport events. The paper contributes to this research field by studying motives of engagement among stakeholders from private, public and volunteer sectors in a major international sport event with regional significance.
      Citation: International Journal of Event and Festival Management
      PubDate: 2018-06-28T11:11:35Z
      DOI: 10.1108/IJEFM-09-2017-0052
       
 
 
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