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Publisher: Emerald   (Total: 311 journals)

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J. of Management Development     Hybrid Journal   (Followers: 5, SJR: 0.318, h-index: 23)
J. of Management History     Hybrid Journal   (Followers: 1)
J. of Managerial Psychology     Hybrid Journal   (Followers: 12, SJR: 0.759, h-index: 34)
J. of Manufacturing Technology Management     Hybrid Journal   (Followers: 4, SJR: 0.656, h-index: 35)
J. of Mental Health Training, Education and Practice, The     Hybrid Journal   (Followers: 8, SJR: 0.221, h-index: 2)
J. of Modelling in Management     Hybrid Journal   (Followers: 1)
J. of Money Laundering Control     Hybrid Journal   (Followers: 34)
J. of Organizational Change Management     Hybrid Journal   (Followers: 22, SJR: 0.403, h-index: 37)
J. of Organizational Effectiveness : People and Performance     Hybrid Journal   (Followers: 1)
J. of Organizational Ethnography     Hybrid Journal   (Followers: 7)
J. of Place Management and Development     Hybrid Journal   (Followers: 2, SJR: 0.419, h-index: 1)
J. of Product & Brand Management     Hybrid Journal   (Followers: 7, SJR: 0.383, h-index: 22)
J. of Property Investment & Finance     Hybrid Journal   (Followers: 5, SJR: 0.474, h-index: 12)
J. of Public Mental Health     Hybrid Journal   (Followers: 19, SJR: 0.151, h-index: 3)
J. of Quality in Maintenance Engineering     Hybrid Journal   (Followers: 4, SJR: 0.851, h-index: 29)
J. of Research in Interactive Marketing     Hybrid Journal   (Followers: 6, SJR: 0.544, h-index: 8)
J. of Research in Marketing and Entrepreneurship     Hybrid Journal   (Followers: 11)
J. of Risk Finance, The     Hybrid Journal   (Followers: 9)
J. of Science and Technology Policy Management     Hybrid Journal   (Followers: 2, SJR: 0.249, h-index: 3)
J. of Service Management     Hybrid Journal   (Followers: 8, SJR: 1.162, h-index: 14)
J. of Services Marketing     Hybrid Journal   (Followers: 12, SJR: 1.069, h-index: 31)
J. of Small Business and Enterprise Development     Hybrid Journal   (Followers: 14, SJR: 0.289, h-index: 20)
J. of Social Marketing     Hybrid Journal   (Followers: 9, SJR: 0.662, h-index: 7)
J. of Strategy and Management     Hybrid Journal   (Followers: 4)
J. of Systems and Information Technology     Hybrid Journal   (Followers: 4, SJR: 0.221, h-index: 3)
J. of Technology Management in China     Hybrid Journal   (Followers: 1)
J. of Workplace Learning     Hybrid Journal   (Followers: 8, SJR: 0.547, h-index: 18)
Kybernetes     Hybrid Journal   (Followers: 1, SJR: 0.298, h-index: 22)
Leadership & Organization Development J.     Hybrid Journal   (Followers: 21, SJR: 0.521, h-index: 20)
Leadership in Health Services     Hybrid Journal   (Followers: 21, SJR: 0.319, h-index: 10)
Library Hi Tech     Hybrid Journal   (Followers: 987, SJR: 0.926, h-index: 19)
Library Hi Tech News     Hybrid Journal   (Followers: 636, SJR: 0.442, h-index: 8)
Library Management     Hybrid Journal   (Followers: 733, SJR: 0.948, h-index: 12)
Library Review     Hybrid Journal   (Followers: 666, SJR: 0.573, h-index: 11)
Management Decision     Hybrid Journal   (Followers: 5, SJR: 1.423, h-index: 34)
Management of Environmental Quality: An Intl. J.     Hybrid Journal   (Followers: 5, SJR: 0.265, h-index: 14)
Management Research : The J. of the Iberoamerican Academy of Management     Hybrid Journal   (Followers: 3)
Management Research News     Hybrid Journal   (Followers: 3)
Management Research Review     Hybrid Journal   (Followers: 6, SJR: 0.318, h-index: 13)
Managerial Auditing J.     Hybrid Journal   (Followers: 1, SJR: 0.29, h-index: 19)
Managerial Finance     Hybrid Journal   (Followers: 3)
Managing Service Quality     Hybrid Journal   (Followers: 8, SJR: 0.72, h-index: 28)
Marketing Intelligence & Planning     Hybrid Journal   (Followers: 12, SJR: 0.354, h-index: 24)
Measuring Business Excellence     Hybrid Journal   (Followers: 1, SJR: 0.438, h-index: 13)
Meditari Accountancy Research     Hybrid Journal   (Followers: 2)
Mental Health and Social Inclusion     Hybrid Journal   (Followers: 21, SJR: 0.211, h-index: 4)
Mental Health Review J.     Hybrid Journal   (Followers: 16, SJR: 0.191, h-index: 2)
Microelectronics Intl.     Hybrid Journal   (SJR: 0.331, h-index: 14)
Multicultural Education & Technology J.     Hybrid Journal   (Followers: 3, SJR: 0.236, h-index: 5)
Multidiscipline Modeling in Materials and Structures     Hybrid Journal   (Followers: 1, SJR: 0.245, h-index: 7)
Multinational Business Review     Hybrid Journal   (Followers: 1)
Nankai Business Review Intl.     Hybrid Journal  
New Library World     Hybrid Journal   (Followers: 563, SJR: 0.746, h-index: 13)
Nutrition & Food Science     Hybrid Journal   (Followers: 8, SJR: 0.183, h-index: 10)
OCLC Systems & Services     Hybrid Journal   (Followers: 91, SJR: 0.378, h-index: 12)
On the Horizon     Hybrid Journal   (SJR: 0.398, h-index: 12)
Online Information Review     Hybrid Journal   (Followers: 164, SJR: 0.712, h-index: 30)
Pacific Accounting Review     Hybrid Journal  
Performance Measurement and Metrics     Hybrid Journal   (Followers: 6, SJR: 0.387, h-index: 10)
Personnel Review     Hybrid Journal   (Followers: 11, SJR: 0.876, h-index: 36)
Pigment & Resin Technology     Hybrid Journal   (Followers: 1, SJR: 0.322, h-index: 21)
Policing: An Intl. J. of Police Strategies & Management     Hybrid Journal   (Followers: 107, SJR: 0.486, h-index: 22)
Program: Electronic Library and Information Systems     Hybrid Journal   (Followers: 269, SJR: 0.554, h-index: 14)
Property Management     Hybrid Journal   (Followers: 2, SJR: 0.304, h-index: 9)
Qualitative Market Research: An Intl. J.     Hybrid Journal   (Followers: 3, SJR: 0.365, h-index: 18)
Qualitative Research in Accounting & Management     Hybrid Journal   (Followers: 7, SJR: 0.254, h-index: 3)
Qualitative Research in Financial Markets     Hybrid Journal   (Followers: 4)
Qualitative Research in Organizations and Management: An Intl. J.     Hybrid Journal   (Followers: 6)
Quality Assurance in Education     Hybrid Journal   (Followers: 4, SJR: 0.665, h-index: 19)
Quality in Ageing and Older Adults     Hybrid Journal   (Followers: 33, SJR: 0.239, h-index: 11)
Rapid Prototyping J.     Hybrid Journal   (Followers: 4, SJR: 0.928, h-index: 41)
Records Management J.     Hybrid Journal   (Followers: 13, SJR: 0.275, h-index: 9)
Reference Reviews     Hybrid Journal   (Followers: 12)
Reference Services Review     Hybrid Journal   (Followers: 29, SJR: 1.599, h-index: 16)
Research on Economic Inequality     Hybrid Journal   (Followers: 4, SJR: 0.232, h-index: 8)
Research on Emotion in Organizations     Hybrid Journal   (Followers: 7, SJR: 0.186, h-index: 6)
Review of Accounting and Finance     Hybrid Journal   (Followers: 2, SJR: 0.125, h-index: 2)
Review of Marketing Research     Hybrid Journal   (Followers: 14, SJR: 0.518, h-index: 3)
Safer Communities     Hybrid Journal   (Followers: 38, SJR: 0.338, h-index: 4)
Sensor Review     Hybrid Journal   (Followers: 1, SJR: 0.257, h-index: 21)
Smart and Sustainable Built Environment     Hybrid Journal   (Followers: 8)
Social Care and Neurodisability     Hybrid Journal   (Followers: 4)
Social Enterprise J.     Hybrid Journal   (Followers: 7)
Social Responsibility J.     Hybrid Journal   (Followers: 2, SJR: 0.228, h-index: 4)
Society and Business Review     Hybrid Journal   (Followers: 2)
Soldering & Surface Mount Technology     Hybrid Journal   (Followers: 2, SJR: 0.303, h-index: 21)
South Asian J. of Global Business Research     Hybrid Journal  
Sport, Business and Management : An Intl. J.     Hybrid Journal   (Followers: 4)
Strategic Direction     Hybrid Journal   (Followers: 1, SJR: 0.112, h-index: 4)
Strategic HR Review     Hybrid Journal   (Followers: 3)
Strategic Outsourcing : An Intl. J.     Hybrid Journal   (Followers: 2)
Strategy & Leadership     Hybrid Journal   (Followers: 19, SJR: 0.209, h-index: 15)
Structural Survey     Hybrid Journal   (SJR: 0.285, h-index: 9)
Studies in Economics and Finance     Hybrid Journal   (Followers: 3, SJR: 0.222, h-index: 5)
Supply Chain Management: An Intl. J.     Hybrid Journal   (Followers: 10, SJR: 1.628, h-index: 56)
Sustainability Accounting, Management and Policy J.     Hybrid Journal   (Followers: 7, SJR: 0.355, h-index: 4)
Team Performance Management     Hybrid Journal   (Followers: 7, SJR: 0.283, h-index: 11)
The Bottom Line: Managing Library Finances     Hybrid Journal   (Followers: 96, SJR: 0.349, h-index: 6)
The Electronic Library     Hybrid Journal   (Followers: 819, SJR: 0.799, h-index: 23)
The Learning Organization     Hybrid Journal   (Followers: 7, SJR: 0.433, h-index: 20)

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Journal Cover   Reference Services Review
  [SJR: 1.599]   [H-I: 16]   [29 followers]  Follow
    
   Hybrid Journal Hybrid journal (It can contain Open Access articles)
   ISSN (Print) 0090-7324
   Published by Emerald Homepage  [311 journals]
  • Entrepreneurship and more!
    • Authors: Eleanor Mitchell, Sarah Barbara Watstein
      Abstract: Reference Services Review, Volume 43, Issue 3, August 2015.

      Citation: Reference Services Review
      PubDate: 2015-07-24T11:35:55Z
      DOI: 10.1108/RSR-06-2015-0029
       
  • Dedicated business centers in public libraries
    • Authors: Anne Therese Macdonald
      Pages: 344 - 368
      Abstract: Reference Services Review, Volume 43, Issue 3, Page 344-368, August 2015.
      Purpose – The purpose of this study is to determine whether or not a dedicated business center within a public library acts as a key success factor in a public library’s services to the community entrepreneur. Design/methodology/approach – A questionnaire survey was sent to 88 public libraries with dedicated business centers, and posted to BRASS-L and BUSLIB-L, for input from public libraries without business centers. Interviews with three survey respondents and one local city official followed. Findings – Fifty-seven per cent of all respondents felt that a dedicated business center is very essential or essential to the services provided to the entrepreneurial community. The services most often offered were workshops/seminars/classes, counseling sessions by collaborative agencies and one-on-one research sessions with librarians. The majority of responding libraries collaborated with a community business agency (80 per cent). Fifty-one per cent spend between 6 and 20 hours/month on the collaboration. Research limitations/implications – Since 2007, many of the dedicated business centers in public libraries have closed or been consolidated with other sections and services of a public library. This should be further studied. Further research on librarian expertise in market and industry research is recommended. Originality/value – This study updates the business services associated with public libraries business services since the push in the late 1990s for public libraries to be more active in community economic development.
      Citation: Reference Services Review
      PubDate: 2015-07-24T11:35:34Z
      DOI: 10.1108/RSR-02-2015-0007
       
  • Small business development centers and libraries: a survey
    • Authors: Louise Mort Feldmann
      Pages: 369 - 378
      Abstract: Reference Services Review, Volume 43, Issue 3, Page 369-378, August 2015.
      Purpose – The purpose of this study is to investigate how small business development centers (SBDCs) are working with libraries and librarians to provide assistance to entrepreneurs. Design/methodology/approach – An online survey was distributed to SBDC offices in the mountain west region of the USA to discover if and how they are working with local public and academic libraries and librarians to provide information and services to entrepreneurs. Findings – Surveys were sent to 72 SBDCs with 31 responding (43 per cent). A total of 48 per cent indicated collaborating with public libraries and 36 per cent work with academic libraries. Resources and services provided by librarians and libraries are consistent with the reporting in case study literature. Responses to successes and issues with these arrangements indicate areas for improvement and consideration in collaborations. Research limitations/implications – This research was limited to findings from SBDC offices in the mountain west region. A national survey of efforts might provide more comprehensive results. Future research into whether these partnerships are worthwhile and benefit entrepreneurs and the local economy would be beneficial. Practical implications – The findings indicate areas in which improvements in collaborations could be made in communication and expectations. Social implications – This research might inform future collaborations as communities explore economic development and support of local entrepreneurs. Originality/value – This research provides the unique perspective of non-librarians about these working relationships with librarians. The findings may be useful to improving existing collaborations and in consideration of future partnerships.
      Citation: Reference Services Review
      PubDate: 2015-07-24T11:35:47Z
      DOI: 10.1108/RSR-06-2014-0016
       
  • Engaging with entrepreneurs in academic and public libraries
    • Authors: Jared Hoppenfeld, Elizabeth Malafi
      Pages: 379 - 399
      Abstract: Reference Services Review, Volume 43, Issue 3, Page 379-399, August 2015.
      Purpose – The purpose of this paper is to explore how academic and public libraries support entrepreneurial researchers and, in doing so, demonstrate impact and share best practices. Design/methodology/approach – The authors discuss their own experiences as academic and public business librarians who support entrepreneurs. They do so by revealing the main services they provide to this unique user group and presenting examples from their own institutions. They also present what is done at other libraries by way of a literature review and an informal survey. Findings – After navigating the landscape of business librarian support of entrepreneurs, many commonalities were found among the types of support offered. Most libraries in this study collaborate with a business incubator, center for entrepreneurship, office of economic development or small business development center in some fashion. Numerous outreach and networking efforts were found that had positive effects on the local and national economies. Although public and academic libraries have different base user groups, both types of libraries serve current and potential entrepreneurs, as well as students, who are looking for similar data in the same kinds of resources. Originality/value – Although specific examples can be found in the literature, little has been published that provides an overview of the entrepreneurial services and resources provided at numerous libraries of different types as well as resulting impact. This paper fills this gap and should provide new ideas to librarians of all kinds wishing to reach entrepreneurs.
      Citation: Reference Services Review
      PubDate: 2015-07-24T11:35:49Z
      DOI: 10.1108/RSR-02-2015-0011
       
  • Entrepreneur assistance & economic development in Florida Libraries
    • Authors: Janet Elaine Franks, Carol Johns
      Pages: 400 - 418
      Abstract: Reference Services Review, Volume 43, Issue 3, Page 400-418, August 2015.
      Purpose – The purpose of this paper was to identify essential resources that entrepreneurs need; to determine which resources and services are available at public libraries in two Florida counties; and to suggest additional ways for public libraries to increase their value and visibility among the business community. Design/methodology/approach – Information was gathered using structured and open-ended questions, using the Qualtrics survey technology provider, to obtain both quantitative and qualitative responses. Library administrators were contacted to identify relevant library staff to participate in the survey. Pasco County Library System administrators agreed to distribute the survey to their staff. Hillsborough County Public Library Cooperative administrators provided email addresses of staff selected to participate. Web sites of the libraries, their counties, and their partners were also examined for additional information. Findings – The results suggest that the libraries are able to satisfy most of the requests of entrepreneurs. One exception was consulting, which was not consistently available, according to respondents, but could be offered at the library by business service organizations. Suggestions for promoting library business resources were proposed, based on survey responses and the websites of the libraries, their counties, and their business service organization partners. Research limitations/implications – This research studied key public librarians and staff employed at Pasco and Hillsborough counties in Florida. Some of the resources identified as useful for entrepreneurs in these counties may not be generalizable to communities outside the state of Florida, or outside the USA. Additionally, the survey did not explore what is not being done or what could be done if the libraries had more resources. Practical implications – This study provides information on the resources and services that public libraries provide entrepreneurs. It also offers suggestions for libraries to become more valuable and visible to their local business community. Social implications – As entrepreneurs and small businesses contribute substantially to economic development, public libraries that provide assistance to them help their communities prosper. Originality/value – This study is a collaboration between an academic reference librarian with a recent MBA degree, and an Entrepreneur Services Manager and Florida SBDC Center Director, who together provide a unique perspective and interpretive value toward promoting economic development.
      Citation: Reference Services Review
      PubDate: 2015-07-24T11:35:37Z
      DOI: 10.1108/RSR-03-2015-0014
       
  • Practical approaches to compliance for entrepreneurial uses of licensed
           databases in libraries
    • Authors: Posie Aagaard, Natasha Z Arguello
      Pages: 419 - 438
      Abstract: Reference Services Review, Volume 43, Issue 3, Page 419-438, August 2015.
      Purpose – The purpose of this paper is to provide practical guidance to business librarians in academic and public libraries for applying essential concepts of licensing electronic resources in entrepreneurial contexts. Design/methodology/approach – The paper is an outcome of a preconference presentation on licensing business resources, based on the practical experience of the authors in licensing and vendor negotiations. It also presents results of the preconference presurvey, gauging awareness among business librarians about licensing concepts and concerns about the usage of licensed databases by entrepreneurs. Findings – For-profit goals of entrepreneurs using library e-resources lead to concerns among business librarians about compliance with non-commercial clauses of library license agreements and potentially to unnecessary restrictions on patrons’ database use. License agreements of business e-resources are likely to have more restrictive terms of use because of perceived value of their intellectual property by vendors, a wider range of content types and clauses carried over from commercial license agreements. Business librarians generally have only basic awareness of licensing concepts. Because of organizational silos, special terms of use sometimes are not clearly conveyed from the licensing staff to librarians who work directly with entrepreneurs. Practical implications – The paper proposes a definition of entrepreneurial uses of licensed e-resources and practical approaches to manage compliance risk. Originality/value – The paper provides a practical framework for business librarians to assess compliance with license agreements in the context of entrepreneurial uses.
      Citation: Reference Services Review
      PubDate: 2015-07-24T11:35:40Z
      DOI: 10.1108/RSR-03-2015-0016
       
  • The embedded librarian as an entrepreneur in a startup university
    • Authors: Raymond Pun
      Pages: 439 - 449
      Abstract: Reference Services Review, Volume 43, Issue 3, Page 439-449, August 2015.
      Purpose – The purpose of this paper is to explore the various roles of academic librarians in a particular startup university and how they embrace the “entrepreneurial spirit” by collaborating with many departments as the “embedded librarian”. The paper examines how embedded librarians can become entrepreneurs in generating new opportunities, collaborations and support within this university and through several departments. The paper also suggests how librarians can become embedded and entrepreneurial in academic librarianship. Design/methodology/approach – The approach of this paper is to explore several case examples of how librarians who are embedded in a startup university demonstrate and possess the “entrepreneurial spirit” that redefine traditional roles of a librarian by opening up new opportunities for collaboration and support. Findings – The paper finds that these case examples can serve as paradigms for other librarians to become entrepreneurs in their universities or communities; these examples also show that librarians can and must adapt to new changes whether they are economic, political, social or technological: librarians can be innovative and entrepreneurial in startup or non-startup environments. Originality/value – The paper examines how librarians, particularly embedded ones in a department, can be entrepreneurs that can add tremendous value to the university and community in a way that transcends and redefines traditional roles of librarians.
      Citation: Reference Services Review
      PubDate: 2015-07-24T11:35:48Z
      DOI: 10.1108/RSR-02-2015-0012
       
  • The business model canvas as a platform for business information literacy
           instruction
    • Authors: Terence William O'Neill
      Pages: 450 - 460
      Abstract: Reference Services Review, Volume 43, Issue 3, Page 450-460, August 2015.
      Purpose – The purpose of this paper is to describe how the graphic organizer the Business Model Canvas can be used as a platform for business information literacy instruction. Design/methodology/approach – This paper is a case study of the application of the Business Model Canvas in business information literacy instruction in an academic setting. Findings – Entrepreneurship students can struggle to differentiate between the purposes of databases and to integrate research findings into the planning of their business. The Business Model Canvas (BMC) provides a common framework for entrepreneurship students to understand the different purposes of the many information sources available and imposes the iterative process of making and testing assumptions against research. Research limitations/implications – The findings discussed here are used in business and entrepreneurship classes, and thus far this process has been used with that group in mind. This case study also discusses relatively new processes; the teaching described has not yet been rigorously assessed. Practical implications – This process gives students practice integrating library resources into their work and understanding the use of specific resources. This model for instruction could be applied to business information literacy in entrepreneurship classes and courses in other disciplines which also incorporate project planning. Social implications – This process has the potential to improve the opportunity assessment process for student entrepreneurs and to enrich information-seeking practices for entrepreneurs. Originality/value – Little has been written about the use of graphic organizers to differentiate between information resources. This research helps address this gap, while also helping to further explore how entrepreneurship students can best use library resources while developing their business plans.
      Citation: Reference Services Review
      PubDate: 2015-07-24T11:35:51Z
      DOI: 10.1108/RSR-02-2015-0013
       
  • Academic libraries as community resource partners for entrepreneurs
    • Authors: Patrick Griffis
      Pages: 461 - 467
      Abstract: Reference Services Review, Volume 43, Issue 3, Page 461-467, August 2015.
      Purpose – The purpose of this paper is to provide examples and best practices of an academic library’s strategy of collaborating with community agencies in assisting community entrepreneurs. Design/methodology/approach – This conceptual paper reflects on the evolution of a new service role for an academic library in providing outreach to community entrepreneurs and is limited to the best practices and lessons learned of one academic library. Findings – This conceptual paper reflects on an academic library’s outreach strategy for assisting community entrepreneurs; collaboration with community agencies is featured as a best practice with examples and lessons learned. Originality/value – A recent national study of academic business librarians’ outreach to entrepreneurs has established collaboration with community agencies as an effective service strategy. This conceptual paper reflects on the use of this strategy in a specific academic library’s outreach efforts to community entrepreneurs.
      Citation: Reference Services Review
      PubDate: 2015-07-24T11:35:58Z
      DOI: 10.1108/RSR-06-2015-0028
       
  • FYI for FYE: 20-minute instruction for library orientation
    • Authors: Paul R Hottinger, Natalie M Zagami-Lopez, Alexandra S Bryndzia
      Pages: 468 - 479
      Abstract: Reference Services Review, Volume 43, Issue 3, Page 468-479, August 2015.
      Purpose – This paper aims to provide an understanding of the experience of developing instruction to first-year-experience (FYE) students by introducing multiple library resources in 20 minutes. Design/methodology/approach – Introduce FYE students to library resources using activity-based learning models. Using activity-based learning models, FYE students at Cal Poly Pomona, in Pomona, California, were introduced to multiple library resources that were woven into major library resources that fulfilled FYE competencies. Findings – This paper demonstrates that librarians can effectively conduct library instruction to introduce FYE students to the core library resources in a 20-minute breakout session without the use of written assessments. Originality/value – This paper would be beneficial for academic librarians developing library instruction for FYE students. The instruction designed within this paper provides useful examples for teaching information literacy for limited time, one-shot sessions and semester-long library instruction courses, using active teaching and learning methods that call for student participation and engagement.
      Citation: Reference Services Review
      PubDate: 2015-07-24T11:35:43Z
      DOI: 10.1108/RSR-03-2015-0018
       
  • Q/A on teaching credit classes for entrepreneurship research
    • Authors: Sarah Barbara Watstein
      Pages: 480 - 490
      Abstract: Reference Services Review, Volume 43, Issue 3, Page 480-490, August 2015.
      Purpose – The purpose of this paper is to present the question and answer (Q/A) to provide an opportunity for two seasoned academic business librarians to share their experiences with courses in entrepreneurship in their universities. Design/methodology/approach – Question and answer. Findings – The evolving business school curricular landscape, and especially an increase in courses in entrepreneurship, presents unique opportunities for engagement, visibility and centrality for academic business librarians. Originality/value – Entrepreneurship is increasingly valued in today’s world. To be successful, entrepreneurs must successfully deal with and navigate a highly complex information landscape. Academic business librarians are positioned to help student, faculty and future entrepreneurs alike learn the skills to successfully traverse this landscape.
      Citation: Reference Services Review
      PubDate: 2015-07-24T11:35:46Z
      DOI: 10.1108/RSR-06-2015-0030
       
  • Are you reaching your audience?
    • Authors: Gabriela Castro Gessner, Adam Chandler, Wendy Sue Wilcox
      Pages: 491 - 508
      Abstract: Reference Services Review, Volume 43, Issue 3, Page 491-508, August 2015.
      Purpose – This paper aims to analyze the intersection of LibGuide authors (producers) and LibGuide users (consumers) at University Library, Cornell University, New York, USA. In consideration of this previous finding, the authors felt it was vital to address the question of how Cornell University Library (CUL) LibGuides can better serve Cornell’s user base. By posing questions such as, “what are authors’ intentions in creating LibGuides” and “how are local users finding, accessing and/or engaging with LibGuides”, this paper hopes to make nuanced recommendations to authors. Design/methodology/approach – This paper addresses two key pieces of data: browser search terms from the Springshare log files and interviews from authors of 20 different LibGuides. The author interviews gave us insight into the purpose, use and marketing of specific library guides for CUL, while browser search terms revealed how our users constructed Internet searches that resulted in that hit on a CUL LibGuide. Findings – Data uncovered in our analysis of affiliated search terms provide great insight into users’ expectations or perception of what they are seeking: 39 per cent of searches performed by affiliated users contained terminology of either the name of the course, the four-digit letter-number code for the course (e.g. ANTH 2300), the name of the professor and the course or some other similar permutation. This suggests that the LibGuides software needs a better way to index institutional courses by number and name, a finding the authors will return to later. Research limitations/implications – As LibGuides are ephemeral and constantly changing, rather than creating a LibGuides based on the premise of its purpose – course guide, subject guide or other – perhaps, authors should consider how the LibGuide will live online and specifically, what is its life cycle? The longevity of a LibGuide ensures that it will be discovered in some way or another; however, the discovery of outdated material is not the best introduction to these vehicles of information. If LibGuides aim to serve as an unmediated stand-in for librarians, its online life expectancy needs to be considered at the point of creation. Practical implications – Recommendations for LibGuide authors/producers: place most important content in the first tab (over 50 per cent of hits are to the homepage); minimize the total number of tabs. Fewer tabs are likely to encourage more in-depth browsing and facilitate better discovery of key content; include interactive content in LibGuides, such as assignments and tutorials that increase the use of that LibGuide; identify LibGuides and/or tabs in terms of function – teaching or discovery – within a search environment. Social implications – The tension between LibGuides as a teaching tool and LibGuides as an answer to a student’s research is an issue that we should resolve to fix. This tension is often eased in classroom instruction or during mediated interactions at the reference desk or via chat reference. However, in the online environment of LibGuides, librarians must be cognizant that students will often not be seeking the instruction on locating resources but rather will focus on simply locating the resource itself. Course guides might be better served online by pushing the instructional components toward the final tabs and relocating the valuable resource content to the Home tab. Promoting the use of library guides beyond the classroom or the event that they were designed for may not be necessary or desirable; however, as LibGuides have a lengthy life cycle, consideration about how they might meet a user’s online needs is worthwhile. Originality/value – This paper offers a unique perspective in the use of a common library tool from two points of view: the producers and the consumers of library guides. Too often, people take for granted the idea that they know and understand what librarians and/or library staff do and intend with the creation of LibGuides, without informing our perspective with actual data. The authors realize that the sample size of their interviewee pool was small, but nonetheless, deemed it an essential aspect to consider when evaluating the interaction of library guides or other library content put forth for the constituents we serve. In terms of user research, the authors are in a privileged position given the quantity of attention directed at the consumers of library guides; this study contributes to the conversation by highlighting the rare access people have to the results of unmediated user practices in the information gathering process.
      Citation: Reference Services Review
      PubDate: 2015-07-24T11:35:54Z
      DOI: 10.1108/RSR-02-2015-0010
       
 
 
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